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Richard Butcher, Global Head and Director – Terminal & Port Division
CONNECT.
COLLABORATE.
INNOVATE.
Its More than just the TOS
Changing Face of the Terminal Market
Technology Driving Change
Terminals seek great efficiencies across IT
Platforms
System Integrators Provide these Changes
The Future is Bright
Changing Face of the Terminal Market
Driving Forces
The Challenges the Market Face
The Global Shipping Sector – are pushing the change across the world market. • Larger Vessels ‐ (18,000 – 22,000 TEUs) • Demand for faster Vessel Turn‐
Times
• Demand for improved Supply Chain Processes
• Demand for lower vessel calls and higher Service levels across the Terminal Sector
The Terminal Operators are under pressure from a number of factors :‐
• Space and Growth Constraints
• Environmental Restrictions
• Labor and Workforce issues • Greater Pressure to reduce Operational Expenditure and drive Greater profitability across their Operations.
The Ever Changing Markets
Pressure from all areas – World Trade Growing, Vessels getting larger, Container Volumes increasing, and container Terminals needing to meet these challenges. The Market is demanding even greater efficiencies and cost reductions. Terminal management need to meet these challenges with far greater emphasis on technology deployment.
Technology Driving Change
Automation and Technology
Terminals Look for Better Control
•Forecasting tools ‐ know when to invest and expand, and to establish capacity constraints within their existing framework.
•Performance ‐ greater revenue generation and profitability across every business segment, and the ability to measure the $$ value of every customer calling at their facilities.
•Visibility ‐ real time data from across the business to establish operational changes and make decisions on the “fly”, ensuring Management the ability to deliver more effective business decisions.
Terminal Management require far greater data to enable decision making easier processes :‐
The Industry Seeks Operational Changes
• Fully Automated Terminals ‐ Introducing new Handling Equipment – ‘labor light’ automated operations and fully integrated container handling facilities.
• Enhanced OCR and RFID Technology ‐ To speed the processing and data capturing of all Asset Moving throughout the Terminal.
• Improved Procedures ‐ To handle and manage documentation and cargo flows.
• Better Flow of Information ‐ To link all relevant areas of the business and technology used across the facility.
The Terminal Operators are
having to invest heavily to enhance and modernize their facilities key areas that are being reviewed :‐
Data Comes from Many Areas
• Business Intelligence Systems
• Data Mobility Sharing
•Forecasting and Optimization
•Yield and Revenue Management
•Commercial Agreements
•Sale Connections
•Forecasting & Sales Figures
•Budgets
•Management Information Advanced Solutions
CRM •Human Resource •Finance – (GL / AR/ AP)
•Budgeting Systems
•Tariffs and Contracts
•Procurement •Management Reporting
•Asset Management
•Engineering Planning
•Engineering Maintenance
•Engineering Work Orders
•Spare Parts and Inventory
ERP Applications
Engineering Systems
•Terminal Operating Systems •OCR & RFID Gate Solutions
•Vessel Planning •Yard Planning
•Asset Optimization
•Management Information Systems
•Equipment Management
•Asset Management
•Wifi and Fibre Optics
•Planning and Work Flow Patterns Operational Systems
Automated Solutions
The Drive for Greater TEU Throughputs
Terminal Operators seek greater TEU throughputs. This has witnessed a faster move to the newer automated equipment that can handle the larger TEU volumes per hectare. These demands put greater emphasis for improved IT integration and greater control in managing these increases. Terminals need greater control over the operations and work flow, and the drive for advanced integrated solutions come into play.
Systems Integrators Facilitate Change
SI’s Bring the Change
The Issues that Terminal Operators Face
The System Integrators brings much need relief in a very data driven market.
• Terminals engage with many Solution Providers to deliver automation across their business.
• Application providers normally look at delivering standard solutions, the large ERP vendors tend to deliver generic solutions these need tailoring and defining to deliver value.
• Multiple systems capture data across specific areas and in todays requirement the drive for data is essential to enable decisions and processes to be integrated and better control across the business.
• Multiple System Interfaces required and these are complex to ensure the right data is captured, processed and transmitted.
• Complex fully automated terminals incorporating machinery, planning, and optimization are becoming driving factors – this leaves many issues for the terminal and their software vendors.
Terminals Have Many Technology Options
The Key Benefits of a Systems Integrator
•Project management ‐ across fully automated container terminal projects – as new facilities go “Man‐
less” with introduction of new hardware (machinery) and Software the ability to collective combine solutions in order to deliver a fully operational System. The Integrator can play that decisive role to manage and deliver a neutral and highly skilled service in ensuring applications to be delivered within timeframes and budgets.
•Resource Skills ‐ No one System Vendor can deliver total “turn‐Key” projects as these go beyond the boundaries of their services – the System Integrator will step in to deliver.
•Solutions Independent ‐ Organization that can deliver the complex project management and resources required to integrate the various solutions.
•Process Enhancement ‐ The ability to define the additional functionality from the various system providers and deliver increased functionality
•Experience ‐ Highly skilled Experts in all of the leading ERP applications
•Global Focus ‐ Support and Coverage that will deliver valuable resources and after sales support.
•Measurement ‐ The ability to define, build, deliver and support sophisticated Business Intelligence across all solutions delivered at the terminal.
System Integrators can deliver the following benefits :‐
The Future is Bright
SI’s Bring the Change
Systems Integrators Deliver Value

Strategic Partnerships – Terminals need partners that can deliver and support their
IT requirements and specific projects across their growing operations. The SI has the
diverse experience to fill that role.

Designed ROI - Terminals seek greater value from the systems they deploy.
Professional planning through execution from the SI means that key decision makers
are better positioned to achieve project objectives.

Reduced Risk – By providing experienced resources, the SI can provide added
assurance that a major project will come together as expected.

Total Solution Support - System Integrators are uniquely qualified to provide long
term support and adjustments in the ever changing world of the marine terminal
markets.
Richard Butcher
Global Head & Director – Port & Terminal Division
richard.butcher@wipro.com