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KILOMETRES
THAT COUNT
2015 Charity Program
ABOUT THE NIAGARA FALLS INTERNATIONAL MARATHON
The 18th annual Niagara Falls International Marathon taking place
October 25, 2015 offers several races for participants to choose
from including a 5K, 10K, Half Marathon and Marathon. The
Marathon follows a scenic point-to-point route from Buffalo, NY
to Niagara Falls, ON crossing the Peace Bridge. The Half Marathon
starts at the halfway point of the Marathon course. The 5K and
10K offer an out and back loop design finishing near the beautiful
Niagara Falls. Participants will run along the beautiful Niagara
Parkway, voted as the most scenic course in Ontario in 2012.
Other weekend events include the Expo and Running Room
International Breakfast Run.
FACTS:
 Boston Marathon Qualifier
 Over 6,000 participants
 Over 50% are aged 36 – 50
 Household Income exceeds $75,000
 1,500 Volunteers
 $8,500,000 in Economic Impact
Charity Program Introduction
The Niagara Falls International Marathon has launched Kilometres
That Count as a Charity Program with the goals of raising funds for
social impact and community good and fostering a spirit of
community celebration. NFIM has made this a priority. This
program will provide more value for charities and allow charities to
participate in this fundraising opportunity in a meaningful and
much higher level.
Charities have an opportunity to engage runners who have agreed
to run on behalf of their charity of choice and raise funds for their
cause. Charities will also have an opportunity to receive donations
collected from runners at the time of registration with a minimum
donation of $10. Charities will receive branding awareness
opportunities plus an enhanced marketing package from NFIM.
The program is structured to increase the number of charity
runners, offer greater awareness for the charity, and reduce costs.
www.niagarafallsmarathon.com
racedirector@niagarafallsmarathon.com
10/25/2015
Charity Program Overview
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Apply for Official Charity Status.
Official Charity has the opportunity to reserve a limited
number of race bibs for entry into any of the 2015 NFIM
races.
Reserved bibs must be paid in full to NFIM by Aug. 1, 2015.
Official Charity will receive a 50% discount for Expo space.
2015
www.niagarafallsmarathon.com
racedirector@niagarafallsmarathon.com
10/25/2015
Charity Benefits and Criteria
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Receive a direct online link for donations from runners.
Generate interest for your cause.
Engage runners with two social media campaigns including
Facebook & Twitter posts and one email blast.
Increase awareness with a charity branded Hydration
Station or Marshals on course.
Opportunity for team building.
Opportunity to fundraise for the Charity in person at the
Health and Fitness Expo.
Terms and Conditions
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Charity agrees to provide a minimum of (25) runners with
Opening Registration pricing until October 1, 2015.
Charity must provide charity logo to NFIM.
Charity agrees to promote NFIM on their website.
Charity must provide online fundraising tools and support for
runners.
Charity must reach out and engage with the runners.
Charity must clearly outline on the charity website details
regarding tax receipts and where donor dollars go (charitable
status required to issue tax receipts).
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Charity must register (10) volunteers to manage a Hydration
Station or (10) Marshals on course.
Charity must provide own tent for Hydration Station.
Charities must submit an application by April 15, 2015 to be
considered as an Official Charity Partner. The Niagara Falls
International Marathon reserves the right to select charities for the
program. The Charity is responsible for managing its own
fundraising campaign and the total amount of money raised relates
directly to the resources and efforts put into the program. NFIM
will promote the program however the recruiting of runners to
fundraise is the responsibility of the charity.
KILOMETRES THAT COUNT APPLICATION FORM
Raising funds to make it count
2015
Contact Information
Charity Name
Charity Number
Main Contact
Email
Phone #
Address
Website URL
Facebook URL
Twitter URL
Questions
1. What are your goals for being involved with the 2015 NFIM Kilometres that Count Charity Program? (number of
participants, dollars raised, visibility, etc.)
_____________________________________________________________________________________________
_____________________________________________________________________________________________
_____________________________________________________________________________________________
_____________________________________________________________________________________________
2. How do you plan to promote the program to attract more donations and/or recruit Charity Runners?
_____________________________________________________________________________________________
_____________________________________________________________________________________________
_____________________________________________________________________________________________
_____________________________________________________________________________________________
3. What fundraising tools and support do you have to provide to Charity Runners?
_____________________________________________________________________________________________
_____________________________________________________________________________________________
_____________________________________________________________________________________________
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Questions Cont’d
4. How will you engage with your Charity Runners leading up to race day?
_____________________________________________________________________________________________
_____________________________________________________________________________________________
_____________________________________________________________________________________________
_____________________________________________________________________________________________
5. Are you interested in purchasing a booth at the Expo?
YES ______
NO______
Partnership Agreement
The Charity hereby acknowledges that it has read and agrees to all terms and conditions of the Kilometres that
Count Charity Program, and that upon acceptance as a 2015 Official Charity, will do its best to work towards the
best partnership possible for the mutual benefit of both parties. The Charity understands that the Niagara Falls
International Marathon reserves the right to revoke any charity’s participation in this program should the charity
fail to comply with program requirements.
Please print and sign:
Charity Main Contact Person: __________________________________________________________________
Charity Executive Director: ____________________________________________________________________
Signature: ______________________________________________
Date: ___________________________
Please submit application to: racedirector@niagarafallsmarathon.com / Fax: 905-356-7156
Thank you for your interest in becoming a part of the Kilometres that Count Charity Program for the Niagara
Falls International Marathon. We appreciate and look forward to a great partnership with you!
For questions and assistance please contact:
Joyce Harris
Race Director
Email: racedirector@niagarafallsmarathon.com
Phone: 905-356-9460