1. art and entertainment
2. books and literature

These guidelines have been developed to assist Nova Scotia’s tourism operators in producing
brochures that are recognizable and effective for their businesses.
GENERAL REQUIREMENTS
 Revenue generating businesses must have a business # on file and be in good standing with the Canada Reve-
nue Agency.
 All operations must be registered with the Nova Scotia Registry of Joint Stock Companies. Registration must
be current.
 Businesses must meet all of the criteria and regulations set out in the Act under which the operation falls.
 Brochures must provide an accurate representation of the facility. Brochures must meet the requirements of
the Human Rights Act.
ACCOMMODATION BROCHURES
 Fixed roof accommodations and campgrounds must be approved by one of he following recognized quality
programs: Nova Scotia Approved, Canada Select or CAA.
 Contact Quality Services at 424-3908 with questions about accommodation brochures.
The Nova Scotia Tourism Agency reserves the right to refuse brochures that do not meet the above
requirements or are deemed unsuitable for display. Brochures on display that are discovered not to meet
the above requirements will be removed from VICs.
DESIGN & PRINT RECOMMENDATIONS
 Business name prominently on the
top third, front of your brochure
 Hand drawn locator maps are not
recommended
 Highlight the operation’s contact
number, website and e-mail +
 Photocopied brochures will not be
accepted
 The Distribution Centre will accept
a maximum of 5,000 brochures
physical location
 Folded brochure should not exceed
4” x 9” (10cm x 23 cm).
 Brochures larger or smaller than 4”
x 9” (10cm x 23 cm) will not fit in
our brochure racks
 RECOMMENDED PAPER:
80lb cover weight for two sided
brochures (rack cards), 80lb text
weight paper for folded brochures
(e.g. tri-fold)
 1.5 spacing for easy reading
 IMAGES: High Resolution 300 dpi
 Have your proof or brochure
reviewed by e-mailing
Only tourism-relevant brochures will be
distributed.
Religious brochures may be distributed
if they contain only the location of the
church and time of worship. Exceptions
may be made in the case of a church
containing a museum or a church recognized as being of an historic nature.
Jennifer.Halliwell@novascotia.ca
 Deliver brochures to the Distribution Centre by May 1, 2015
INDIVIDUAL OPERATORS
Individual tourism operations may have their brochure
distributed free of charge via NSTA’s Tourism Distribution
Centre.
 It is the responsibility of the owner/operator to ensure that
their operation meets the requirements (pg 1)
 Operators are encouraged to personally distribute their
brochures to VICs in their local area /region
 Brochures may be displayed on a rotational basis
REGIONAL, COMMUNITY AND
INDEPENDENT GUIDES
These publications are often created by regional and local
tourism associations, municipal and town governments, or
independent businesses and groups as a way of generating revenue.
 It is the responsibility of the publisher to ensure that all
accommodations in their publications are approved
One unapproved accommodation may result in the guide
not being approved for display.
Delivery of literature to the Distribution Centre by May 1, 2015 is recommended.
POSTERS: Should not exceed 18 inches (46 cm) in width and will be folded at least once so they can be shipped in cartons.
If operators do not want their posters folded, they must supply their own tubes. Display of posters will depend on availability of space in each centre. Handwritten posters will not be accepted.
UNUSED LITERATURE: It is the responsibility of the operator or organization to claim unused literature at the end of the
season.
SHIPPING OF LITERATURE
SHIPPING LITERATURE TO THE DISTRIBUTION CENTRE
It is the responsibility of the operator/organization to deliver or ship their literature to the Distribution Centre during regular
business hours (M-F 8:30am-4:30pm). All shipments must be prepaid. Bus shipments will not be accepted as there is no pickup from the bus depot. All shipments MUST INCLUDE a completed allocation sheet.
Literature sent without an allocation sheet or not bundled according to guidelines (below), will not be shipped.
SHIPPING LITERATURE FROM THE DISTRIBUTION CENTRE TO VICs
Delivery to the Distribution Centre by MAY 1, 2015 will allow you to maximize opportunities to have your literature displayed
to assist visitors in planning their vacation.
Brochures will be shipped ONCE each month with the last shipment to seasonal VICs occurring in mid-August.
Allocation sheet must indicate:
Bundling Brochures:
Minimums/Maximums
 Total number of brochures or
literature pieces in each carton
 Must be bundled in lots of either
50 or 100
 Maximum weight of cartons is
35lbs or 15kg
 Total number of cartons
 Brochures not bundled will not be
accepted
 Maximum total quantity accepted
is 5,000 pieces
 Large guide books and papers not
sent in cartons must be bundled
and strapped both ways and be in
bundles of equal amounts
 Minimum total quantity of
brochures: 500 pieces
 Total number of brochures
 Number of brochures to be sent
to each centre
SEND LITERATURE WITH
COMPLETED ALLOCATION
SHEET TO:
Distribution Centre
10 Acadia Street,
Dartmouth, NS B2Y 4H3
Open: 8:30am to 4:30pm M-F
Ph: (902) 424-4544
Fax: (902) 424-0609
 Minimum quantity per VIC = 50