1. family and parenting
2. children

#BigPayback Social Media
GET SOCIAL WITH
THE BIG PAYBACK
ADDITIONAL TIPS
It’s naturally fitting that a 24-hour, online giving day
ties directly into your social media efforts. Utilizing
the power of social media, you can help promote
The Big Payback, create meaningful
engagement, and help raise valuable dollars for
Nashville Public Library Foundation. Below we have
compiled several messages for easy copy/paste
marketing. Please feel free to get creative in your
messaging as well.
Tag NPLF in your messaging to create conversations,
encourage friendly competition, and inspire others to
support NPLF. (For example, when chatting about
NPLF please type @Nashville Public Library
Foundation, and Facebook should allow you to
select our page from a list. Once selected, the
tagged text will turn into a blue clickable link.)
THE HASHTAG:
#BIGPAYBACK
One important social media tool to note is the
use of the hashtag #BigPayback. Use of this
simple phrase on Facebook, Twitter, Instagram,
etc. enables all participants to create a buzz
around this incredible initiative. Furthermore,
organizations can easily follow all #BigPayback
messaging, the public can join in on the
conversation, and The Big Payback committee
will be able to identify your marketing efforts and
help “payback” by sharing, retweeting, and
more. The #BigPayback hashtag will also
help increase the virality of this community-wide
day of giving and create an opportunity for a
new audience to become advocates for NPLF.
We have supplied downloadable emails, social
posts, images, videos and more for you to share. Just
visit nplf.org/big-payback. You can also find more
resources at bigpayback.org/#media
If you aren’t already following NPLF and NPL on the
various social media platforms, please do so to stay upto-date for news regarding The Big Payback.
QUESTIONS?
Mackenzie Grosser
Marketing and Communications Manager at Nashville Public Library Foundation
Phone: 615-862-5820 | Email: mackenzie.grosser@nplf.org
#BigPayback Social Media
SUGGESTED
FACEBOOK POSTS
•
Mark your calendars for Tuesday, May 5 and join
me in supporting @Nashville Public Library
Foundation during the Big Payback’s communitywide day of giving! The #BigPayback is a 24-hour
online giving event hosted by @The Community
Foundation of Middle Tennessee. Learn more at
www.thebigpayback.org and visit nplf.org.
•
Celebrate Middle Tennessee’s spirit of generosity,
and join me in supporting @Nashville Public
Library Foundation on May 5 during The #Big
Payback – a 24-hour, online giving event. Gifts to
NPLF will support @Nashville Public Library’s
Summer Challenge program and benefit youth
literacy efforts for Nashville children in need! Click
for more info: nplf.org | www.thebigpayback.org
•
Kids who don’t read over the summer may be two
years behind their classmates by the end of 6th
grade. Support @Nashville Public Library
Foundation on May 5th during The #BigPayback
and help raise much-needed funds in support of
@Nashville Public Library’s Summer Challenge
program! Summer Challenge engages more than
20,000 children, teens and adults in reading and
service-related activities during the summer months
and helps advance literacy and academic
performance! Visit nplf.org to learn more about
how you can help prevent summer slide!
•
Tuesday, May 5 is THE day to give back to the
Nashville community through The #BigPayback.
I’m giving back by supporting @Nashville Public
Library Foundation’s campaign to stop summer
slide! Together, we can help more than 20,000
children, teens and adults advance their literacy
and academic performance. Join me! Visit
nplf.org to learn more and thebigpayback.org for
details on making a gift!
•
Today is the day! Less than 24 hours to take part in
The #BigPayback and celebrate the life changing
work of Nashville’s non-profit organizations. Join me
and support @Nashville Public Library Foundation.
Your gift will benefit literacy efforts for Nashville
children, teens and adults in need! Visit
thebigpayback.org to make a difference today!
SUGGESTED
INSTAGRAM POSTS
•
Join me and support Nashville Public Library
Foundation on May 5 during The #BigPayback! All
proceeds will support @NowatNPL Summer
Challenge program to benefit youth literacy efforts
for children in need! #GivingDay #Nashville
#LiveHereGiveHere
QUESTIONS?
Mackenzie Grosser
Marketing and Communications Manager at Nashville Public Library Foundation
Phone: 615-862-5820| Email: mackenzie.grosser@nplf.org