1. technology and computing
2. internet technology
3. social network

Celebrate with us
May 9th 2015
INVEST IN A LIFE.
Dear Friends,
On May 9, 2015 we will recognize the strength and beauty of ALL women.
Join us by becoming a sponsor of Honor Her, a celebration dedicated to
providing hope and dignity to women in need.
Your sponsorship will fund capacity building of our Women’s Program. Recent
data shows that women are one of the fastest growing populations of the
homeless and hungry in NYC. As the longest standing mission in the US, we
feel a deep responsibility to serve women in a powerful way. This includes
developing and serving financial empowerment, self-esteem and healthy living
programs. With your gift, we will reach even more women in need. Together, we
will transform this city one life at a time.
Honor her. Invest in a life. Make her visible.
Sincerely,
Craig Mayes, PhD
CEO, New York City Rescue Mission
2
She is worth
far more
than rubies.
BE HER ADVOCATE $10,000
ad·vo·cate [ad-vuh-keyt]
to speak or write in favor of; support or urge by argument; recommend publicly.
Sponsorship Benefits:
a. Digital
•
Acknowlegement on NYCRM website.
•
NYCRM and Sponsor Facebook cross-promotion of sponsorship
b. Dedicated Staff
•
Dedicated marketing & communications staff to implement sponsorship
activation
c. Sponsor Logo Recognition
•
Sponsor name looping on electronic signage in NYCRM highly trafficked lobby
•
Sponsor name on program for events
4
BE HER ALLY $25,000
al·ly [al-ahy]
to join (yourself) with another person, group, etc., in order to get or give support.
Sponsorship Benefits:
a. Digital
•
Page on NYCRM website linked to Sponsor webpage
•
NYCRM and Sponsor Facebook cross-promotion of sponsorship
•
NYCRM and Sponsor Twitter cross-promotion of sponsorship
•
Acknowledgement in upcoming E-blasts to an audience of 11,000
b. Dedicated Staff
•
Dedicated marketing & communications staff to implement sponsorship
activation
c. Sponsor Logo Recognition
•
Sponsor name looping on electronic signage in NYCRM highly trafficked lobby
•
Sponsor name on program for events
•
Sponsor recognition at event welcome table
5
BE HER ACTIVIST $50,000
ac·tiv·ist [ak-tuh-vist]
a person who emphasizes direct vigorous action especially in support of an issue.
Sponsorship Benefits:
a. Digital
•
Page on NYCRM website linked to Sponsor webpage
•
NYCRM and Sponsor Facebook cross-promotion of sponsorship
•
NYCRM and Sponsor will engage in social responsibility conversation on Facebook and Twitter
•
NYCRM and Sponsor Twitter cross-promotion of sponsorship
•
Sponsor to acknowledge NYCRM partnership on website
•
Acknowledgement in upcoming E-blasts to an audience of 11,000
b. Press Release
•
2 national press releases announcing the partnership
c. Dedicated Staff
•
Dedicated marketing & communications staff to implement sponsorship
activation
6
d. Employee Volunteerism
•
Sponsor given priority to choose a special day of volunteering at an
upcoming event or season
e. Corporate Logo Recognition
•
Sponsor logo on banner displayed outside of NYCRM facility on day of event (possible media exposure)
•
Sponsor logo looping on electronic signage in NYCRM highly trafficked lobby
•
Sponsor logo on program for events
•
Sponsor logo recognition at event welcome table
f. Monthly Newsletter
•
NYCRM to acknowledge Sponsor in Newsletter circulation
30,000 – 50,000 in spotlight section
7
BE HER CHAMPION $75,000
cham·pi·on [cham-pee-uh n]
someone who fights or speaks publicly in support of a person, belief, cause, etc.
Sponsorship Benefits:
a.
•
•
b.
•
•
•
•
•
•
•
•
•
Thought Leadership
NYCRM CEO and Sponsor to publically acknowledge partnership (at events, press releases, etc)
Feature on NYCRM CEO blog
Digital
Page on NYCRM website linked to Sponsor webpage
NYCRM and Sponsor Facebook cross-promotion of sponsorship
NYCRM and Sponsor will engage in social responsibility conversation on Facebook and Twitter
NYCRM and Sponsor Twitter cross-promotion of sponsorship
Sponsor to acknowledge NYCRM partnership on website
Acknowledgement in upcoming E-blasts to an audience of 11,000
Live social media coverage at events through Facebook and Twitter
Featured as an official seasonal sponsor on NYCRM mobile app
Acknowledgement on NYCRM YouTube channel (Channel hosts the
“Make Them Visible” video with 5 million views)
8
c. Press Release
•
2 national press releases announcing the partnership
d. Dedicated Staff
•
Dedicated marketing & communications staff to implement sponsorship
activation
e. Employee Volunteerism
•
Sponsor given priority to choose a special day of volunteering at an
upcoming event or season
f. Corporate Logo Recognition
•
Sponsor logo on banner displayed outside of NYCRM facility on day of event (possible media exposure)
•
Sponsor logo looping on electronic signage in NYCRM highly trafficked lobby
•
Sponsor logo on official volunteer and staff aprons at event
•
Sponsor logo on program for events
g. Monthly Newsletter
•
NYCRM to acknowledge Sponsor in Newsletter circulation
30,000 – 50,000 in spotlight section
9
BE HER HERO $100,000
he·ro [heer-oh]
one who shows great courage.
Sponsorship Benefits:
a.
•
•
b.
•
•
•
•
•
•
•
•
•
Thought Leadership
NYCRM CEO and Sponsor to publically acknowledge partnership (at events, press releases, etc)
Feature on NYCRM CEO blog
Digital
Page on NYCRM website linked to Sponsor webpage
NYCRM and Sponsor Facebook cross-promotion of sponsorship
NYCRM and Sponsor will engage in social responsibility conversation on Facebook and Twitter
NYCRM and Sponsor Twitter cross-promotion of sponsorship
Sponsor to acknowledge NYCRM partnership on website
Acknowledgement in upcoming E-blasts to an audience of 11,000
Live social media coverage at events through Facebook and Twitter
Featured as an official seasonal sponsor on NYCRM mobile app
Acknowledgement on NYCRM YouTube channel (Channel hosts the
“Make Them Visible” video with 5 million views)
10
c. Press Release
•
2 national press releases announcing the partnership
d. Dedicated Staff
•
Dedicated marketing & communications staff to implement sponsorship
activation
e. Employee Volunteerism
•
Sponsor given priority to choose a special day of volunteering at an
upcoming event or season
f. Corporate Logo Recognition
•
Sponsor logo on banner displayed outside of NYCRM facility on day of event (possible media exposure)
•
Sponsor logo looping on electronic signage in NYCRM highly trafficked lobby
•
Sponsor logo on official volunteer and staff aprons at event
•
Sponsor logo on program for events
•
Sponsor logo on nametags for event for more than 100 volunteers
•
Sponsor logo on nametags for VIP’s (potentially: Kathie Lee Gifford, Hoda Kotb, Miss America, Government Officials, News Anchors, etc.)
•
Sponsor logo recognition at event welcome table
•
Sponsor logo on back of volunteer t-shirt for events
•
Sponsor logo on front of staff uniform (potential media exposure)
g. Monthly Newsletter
•
NYCRM to acknowledge Sponsor in Newsletter circulation 30,000 – 50,000 in spotlight section
11
BE HER AMBASSADOR $100,000+
am·bas·sa·dor [am-bas-uh-dur]
an authorized messenger or representative.
Sponsorship Benefits:
a. All of the items listed above
b. Major media opportunity
•
NYCRM invites Sponsor to ring the bell at NASDAQ on
agreed upon future date
12
She is clothed with
strength and dignity
MISSION
14
TIMELINE
15
MAKE HER VISIBLE.
THANK YOU!
For more information please contact:
Vanita Boswell, PhD,
Chief of External Affairs
vboswell@nycrescue.org
16