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2015
MARKETING GUIDEBOOK
You are invited to check out 2015’s exciting lineup of events and sponsorship opportunities
available exclusively to AAGM members. This guide provides comprehensive information for you
to select events, seminars and programs to target and meet your marketing goals.
By pre-registering now for sponsorships, you benefit by locking in your selections before they are
sold out and maximizing dollars with early visibility! Be sure and check out the NEW Construction Bus Tour event (page 6) and the advertising section for the Tennessee
Apartment Association.
Sponsorships are reserved on a first come, first serve basis. Members must be in good standing
before sponsorships can be reserved.
Apartment Association of Greater Memphis  5384 Poplar Avenue, Suite 320  Memphis, TN 38119
901-685-9108  Fax: 901-685-9124  www.aagm.org
2015 AAGM MARKETING WORKSHEET
Email your completed worksheet to riggins@aagm.org or fax to 901-685-9124.
Event
Level of Sponsorship /Advertising
Amount
$
$
$
$
$
$
$
$
$
$
$
TOTAL $
Company
Contact Name
Phone
Email
Payment Information
Pay by credit card:
VISA
MC
AMEX
Credit card payments can be processed over the phone or at the AAGM Office.
Invoice my company*
Authorized Signature
Date:
By signing above, you are agreeing that you are an authorized representative of your company. Members reserving sponsorships
must be in good standing with AAGM before sponsorships can be reserved.
* Please contact the AAGM office if you would like to be invoiced for all sponsorships at once. Otherwise, you will be invoiced
prior to each event.
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2015 CALENDAR OF EVENTS
Please check the calendar on the website regularly as events are added to the calendar. www.aagm.org
Page Annual Events
Date
Time
Maintenance Mania
March 31, 2015
12:00-5:00 pm
6
NEW! Bus Tour
April 23, 205
8:00 am-1:00 pm
7-8
Golf Scramble
June 5, 2015
12:00 pm
Trade Show
September 16, 2015
5:00 pm
10-11 Diamond Achievement Awards
January 8, 2016
6:30 pm
Page
Monthly Events
2015 Dates
12
Membership Luncheon
February 17
March 17
April 21
May 12
June 16
14
Morning Motivator Series
April 30
June 11
September 10
December 9
12
Board of Directors (Board only)
January 27
February 24
March 31
April 28
May 19
June 30
4-5
9
Time
August 18
October 13
November 17
December 15
11:30 am-1:00 pm
9:00-10:30 am
July 28
11:45 am-1:00 pm
August 25
September 29
October 27
November 24
Page Additional Sponsorship & Advertising Opportunities
12
Membership/Website
13
The Source, Market Survey
14
Education/Seminars
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TAA Website/Meetings
Apartment Association of Greater Memphis  5384 Poplar Avenue, Suite 320  Memphis, TN 38119
901-685-9108  Fax: 901-685-9124  www.aagm.org
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MAINTENANCE MANIA
TUESDAY, MARCH 31, 2015
Maintenance Mania ® is a national competition where
maintenance technicians compete in skill-based games
built around common maintenance activities. The competition includes a pinewood derby-style car race
where the cars are made out of maintenance supplies.
NAA affiliates host Maintenance Mania ® events across
the country to recognize maintenance technicians with
awards, prizes and bragging rights. Winners from each
local event get a chance to qualify for a spot at the
National Championship held at the annual NAA Education Conference & Exposition.
Silver Sponsor (1): $1000
 Sponsor’s logo on all marketing materials
 Hyperlinked company logo on the Maintenance Mania webpage
 (1) full page ad ($360 value) in the AAGM Directory if committed by January 31
 Verbal recognition during the event
 (1) display table for marketing materials at the event
 (4) lunch tickets
Bronze Sponsor (1): $750
 Sponsor’s logo on all marketing materials
 Hyperlinked company logo on the Maintenance Mania webpage
 (1) half page ad ($330 value) in the AAGM Directory if committed by January 31
 Verbal recognition during the event
 (1) display table for marketing materials at the event
 (4) lunch tickets
Prize Sponsor: $600
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Present the awards to the Top 3 overall winners and People’s Choice Award
Sponsor’s logo on all marketing materials
Company logo on the Maintenance Mania webpage
Verbal recognition during the event
(3) lunch tickets
2014 Sponsors
Projected Attendance Prices
Artisent Floors, Waste Connections, BELFOR Property
Restoration, Turfmaster, Roto-Rooter, Chadwell Supply,
Protective Services, Valet Waste, MAA, & Newtco
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Competitors: $35
Spectators: $20
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MAINTENANCE MANIA
COMPETITION SPONSORSHIPS:
Motorola Race Car Sponsor (1): $650
(price includes $50 for competition prize)
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Sponsor’s logo on all marketing materials
Hyperlinked company logo on the Maintenance Mania webpage
Verbal recognition during the event
(1) display table for marketing materials near the race track
Option to emcee the Management Company Car Race
(3) lunch tickets
Competition Sponsor (7): $400 (price includes $50 for competition prize)
 Sponsor’s logo on all marketing materials
 Serve as Competition Judge for your sponsored event (2 judges), putting you
directly in front of the competitors
 Verbal recognition during the event
 (1) display table for marketing materials near the event
 (2) lunch tickets
There are 7 competitions that comprise Maintenance Mania (not including the race
car competition). Each competition has a national sponsor and a local sponsor. Local
Competition Sponsors may choose from:
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AO Smith Water Heater Installation-SOLD
CFG Faucet Installation-SOLD
Fluidmaster Duo Flush Toilet Conversion
Frigidaire Icemaker Installation
Kidde Fire & Carbon Monoxide Safety Installation-SOLD
Kwikset Key Control Deadbolt Test-SOLD
Seasons Ceiling Fan Installation
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NEW!! New Construction Bus Tour
Bus Sponsor (2): $500
 Opportunity to speak to passengers between sites
 Promotional materials in the passenger gift bag
 B/W ad in the event program
 Logo on event promotions
 Two reserved seats on the bus (additional seats may be purchased)
THURSDAY, APRIL 23, 2015
AAGM is excited to offer members an
opportunity to tour THREE new properties in
the Memphis area. Seating is limited to 56
passengers so as a sponsor, you’ll have
great interaction with the attendees!
Community Sponsor (3): $400
 Opportunity to speak at community following tour
 Provide light snacks and/or giveaways at community
 B/W ad in the event program
 Logo on event promotions
 Two reserved seats on the bus (additional seats may be purchased)
The Bus Tour will start and end at the lunch
venue site (TBD). Tour includes three property site visits and lunch with a guest
speaker.
Lunch Sponsor (2): $300
 Table and signage at the lunch venue
 Promotional materials in the passenger gift bag
 B/W ad in the event program
 Logo on event promotions
 Two reserved seats on the bus (additional seats may be purchased)
Registration Fees:

$35 AAGM Member* (members only)
A Limited number of seats will be available for associate members not sponsoring
the event.
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GOLF SCRAMBLE
Platinum Sponsor (1): $3000
 (2) Teams included (4 players each)
 Logoed signage at entrance to clubhouse
 Sponsorship of Hole #1
 Logo on all tournament flyers
 Highlighted hyperlink from AAGM’s website to your website from May 15th to
June 30th
 Company logo bags (provided by sponsor) for attendees
FRIDAY, JUNE 5, 2015
The Annual Golf Scramble is one of the most
enjoyable events that AAGM offers its members.
It’s one of the best opportunities for corporate and
property personnel, as well as suppliers, to
become acquainted and to build valuable relationships while enjoying a relaxed, easy-going game
of golf.
Gold Sponsor (1): $2000
 (1) Team included (4 players)
 Logoed signage at entrance to clubhouse
 Sponsorship of Hole #5
 Logo on all tournament flyers
 Highlighted hyperlink from AAGM’s website to your website from May 15th to
June 30th
Silver Sponsor (2): $1000
 (1) Team included (4 players)
 Sponsorship of Hole #11 or 15
 Logo on all tournament flyers
 Highlighted hyperlink from AAGM’s website to your website from May 15th to
June 30th
Lunch Sponsor: $1000
 (1) Team included (4 players)
 Place marketing materials on lunch tables and stickers on lunch boxes
 Sponsor’s signage at the entrance to the lunch pick-up line
Drink Cart Sponsor (3): $600
 Exclusive opportunity to pass out drinks/marketing materials on six holes
2014 Sponsors
Putting Green Sponsor: $350 (plus prize for contest winner)
 Man the putting contest and provide the prize for the winner
CORT, HD Supply, CLK Multifamily, Mid-America Appliance
Parts, Contractors, Inc., Roto-Rooter, Contractors, Inc.,
Echo Sytstems, Landscape Services Group, GetAGrip
Resurfacing
Early Bird Registration Fees:
Late Registration Fees:
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Team Registration: $450.00
Individual Player: $125.00
Team Registration: $525.00
Individual Player: $140.00
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GOLF SCRAMBLE
Driving Range Sponsor: $350
 Logoed signage on the hole and opportunity to pass out marketing materials at
the hole
Mulligan Booth Sponsor: $350
 Logoed signage at the booth and opportunity to pass out marketing materials
Hole Sponsor : $350
 Hole #2
Longest Drive SOLD
 Hole #3
Closest to the Pin SOLD
 Hole #4
 Hole # 6
Hole in One SOLD
 Hole #7
 Hole #8
 Hole #9
Straightest Drive SOLD
 Hole #10
SOLD
 Hole #12
 Hole #13
Hole in One SOLD
 Hole #14
 Hole #16
Hole in One
 Hole #17
 Hole #18
SOLD
Golf Cart Sponsor (4): $325
 Your company logo will appear on 25% of the golf carts during the tournament
(actual number depends on number of teams registered to play)
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TRADE SHOW
WEDNESDAY,
SEPTEMBER 16, 2015
The AAGM Trade Show continues as the largest, most
significant event of the year. AAGM’s annual Trade
Show provides supplier members with a prime opportunity to show off their products and services to those
who need it most! It’s an event you DON’T want to
miss!
The AAGM Trade Show is a FREE event, open to all
management company and property personnel.
Gold Sponsor: $3000
 (1) 10’x20’ booth in a prime, central location, includes electricity & wireless
internet
 Feature logo recognition on marketing materials
 Company recognition on event banner
 Option to provide Company logo bags (provided by sponsor) for attendees
 Option to provide name badge and company lanyards for all VIP attendees
Silver Sponsor (2): $2000
 (1) 10’x20’ booth in a prime, central location, includes electricity & wireless
internet
 Feature logo recognition on marketing materials
 Company recognition on event banner
Bronze Sponsor (4): $1500
 (1) 10’x20’ booth in a prime, central location, includes electricity & wireless
internet
 Feature logo recognition on marketing materials
 Company recognition on event banner
Bar Sponsor (4): $500 [1 left]
 Company recognition on event banner
 Logo displayed on bar top
 Option to provide company logo napkins for use at bar
Entertainment Sponsor: $500
 Company recognition on event banner
 Logoed signage displayed on stage
Registration Sponsor: $500
 Company recognition on event banner
 Provide name badge and company logo lanyards for all attendees. Guarantee
that your company name goes home with every attendee!
 Option to distribute lanyards at Trade Show entrance
2014 Sponsors
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**All sponsors will receive**
Advertisement on AAGM’s website from September 1st-October 15th
(sign up by May 1st and receive an additional month of advertising!)
Contractors, Inc., Sherwin Williams, Artisent Floors,
Landmark Construction, HD Supply, Protective Services
BOOTH PRICES:
Associate members MUST have a booth to attend this event.
10’x20’ Double Booth: $850
10’x10’ Single Booth: $475
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DIAMOND ACHIEVEMENT AWARDS
Diamond Giveaway Sponsor: (1): $1500
 Company logo on tickets for AAGM’s Diamond Giveaway
 Company name and logo signage beside diamond on display during the Networking Hour
 Company logo in continuous PowerPoint presentation running during networking hour and dinner
 Four dinner tickets ($240 value) at a reserved table near the stage
 Company name (on AAGM homepage) will be highlighted, linking online customers directly to your website for 60 days beginning December 15-February
15.
 Featured on DAA webpage along with overview of chosen charity
 Associate Spotlight opportunity at the November membership luncheon ($250
value)
 Opportunity to give a 2-4 minute presentation at DAA prior to the Diamond
Giveaway
 Printed recognition in the program
 Recognition at the December membership luncheon
FRIDAY, JANUARY 8, 2016
Celebrate the Industry’s top professionals at the
Annual Diamond Achievement Awards. Join us as we
honor the Industry’s best with over 40 award categories such as Best Landscape, Outstanding Maintenance
Team, Leasing Professional of the Year, and Property
Manager of the Year. While winning one of these
awards is great, just being nominated is truly exceptional!
Over 500 members attended last year’s event so by
sponsoring DAA, your company will not only be making
a valuable marketing investment, but will recognize,
support and interact with the industry’s top talent.
Diamond Sponsor (12): $1200
 Company logo on all event promotions before and during event
 Company logo in continuous PowerPoint presentation running during networking hour and dinner
 Signage displayed in foyer displaying all Diamond Sponsors
 Reserved table of 10 premium seats at the Awards Dinner, including 1 drink
ticket per person ($600 value)
 Exclusive sponsorship and recognition of a $100 award category of your choice
with company representative presenting the trophy
 Printed recognition in the program
 Recognition at the December membership luncheon
2015 Sponsors
Entertainment Sponsor: (1): $1000
 Company logo in continuous PowerPoint presentation running during networking hour and dinner
 Company name and logo on marketing display on stage
 Company recognition from DJ or Band
 Two dinner tickets ($120 value)
 Printed recognition in the program
Diamond Networking Hour Sponsor: $500
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Company logo in continuous PowerPoint presentation running during networking hour
and dinner
Company name and logo on marketing display in foyer during networking hour
Two dinner tickets ($120 value)
Projected Attendance Prices
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AAGM Members: $60.00-65.00
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DIAMOND ACHIEVEMENT AWARDS
Bar Sponsor (4): $500
 Company logo in continuous PowerPoint presentation running during networking hour and dinner
 Company name and logo displayed on bar top
 Opportunity to provide company logo napkins for use at the bar
 Two dinner tickets ($120 value)
 Printed recognition in the program
Program Sponsor: $500
 Company logo in continuous PowerPoint presentation running during networking hour and dinner
 Full page company acknowledgement on the back outside cover of program
 Two dinner tickets ($120 value)
Photography Sponsor: $250
 Company logo in continuous PowerPoint presentation running during networking hour and dinner
 Printed recognition in the program
Photo Booth Sponsor: $500
 Company logo in continuous PowerPoint presentation running during networking hour and dinner
 Printed recognition in the program
Awards Sponsor: $100*
 Sponsorship recognition during the awards ceremony with company representative presenting the trophy
 Printed recognition in the program
*Excludes Specialty Awards: Above and Beyond Excellence in Customer Service
($250), Above and Beyond Excellence Maintenance Team ($250) and Humanitarian
($150).
Nominees Acknowledgement Sponsorship: $500
 Company logo in continuous PowerPoint presentation running during networking hour and dinner
 Company name and logo on marketing display in foyer during networking hour
 Two dinner tickets ($120 value)
 Printed recognition in the program
Reserved Tables: $750
 Reserve a Table for 10 for your company or property (reservation must be
made on one invoice, cannot be split among properties or departments)
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Company name displayed on Table
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ADVERTISING
FINISH
PRICE
Back Cover
Inside Front Cover
Inside Back Cover
Color
Color
Color
$695
$650
$650
Tab Page (6 available)
Color
$540
Full page ad
1/2 page ad (horizontal)
B/W
B/W
$360
$330
MEMBERSHIP DIRECTORY
The AAGM Membership Directory is a free publication
available to members only and serves as a primary
resource for owners, regional managers, community
managers, leasing agents, maintenance professionals, and other primary industry decision-makers.
The Membership Directory is a unique and
promising way to communicate with these decisionmakers through advertising to increase your company’s exposure.
AAGM WEBSITE
Reach members and non-members alike by advertising
on the AAGM website. This is one of the least expensive ways to put your company name/logo in front of
the members of the Association as well as nonmembers who browse our site.
CAREER CENTER
Launched in late 2014, the NEW AAGM Career Center is
a dedicated search and recruitment resource for apartment professionals and employers.
Home Page Sponsor: $100
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Your company logo will be placed on the AAGM homepage linking online customers
directly from our website to yours.
Limited to 1 Associate member per month
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Member Hyperlink: $125 (annually)
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Your company or property name (on membership list) will be highlighted linking
online customers directly from our website to your website. Renews annually with
your membership dues.
EMPLOYERS:
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Post positions you have open across the country, not just in Memphis! The Career
Center network interacts with over 20 other apartment associations across the country.
JOB SEEKERS:
Go to aagm.org/educationcareers for more information
and pricing.
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Receive customized job alerts, post your resume and apply for jobs.
BOARD MEETINGS
Board Meeting Sponsor: $250 (or provide lunch)
This is a great choice for new members looking to get
their company name out to key decision makers of the
Association.
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MEMBERSHIP LUNCHEONS
AAGM Membership Luncheons are held monthly
(excluding January, July and September) with an average attendance of 100-120 people, including some of
the key decision makers in the multifamily housing
industry.

Present your product or service to the AAGM Board at one of the monthly board meetings. You’ll have 2-4 minutes to make a presentation before the meeting starts.
Your company logo will be placed on the Board meeting agenda
Associate Spotlight: $300
 Company logo on the meeting notice distributed through email and published on
the AAGM website
 Display table at the monthly membership luncheon (if requested)
 Opportunity to give a 2-4 minute presentation at the luncheon
 Exclusive door prize opportunity
 Distribution of your company’s information and/or promotional items at each
table
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THE 2014 SOURCE
MARKET STATISTICS REPORT
The Source Multifamily Market Statistics Report provides detailed reports on the Memphis Multifamily
Housing market as a whole and in depth analyses of
Metro Memphis’ submarkets. The Source is distributed
FREE of charge to AAGM members, non-members and
other interested parties.
The credibility and image of the Apartment Association
of Greater Memphis is enhanced through involvement
with the survey and many of our members find it an
invaluable resource to have on hand.
Premium I: $800 (limited to ONE advertiser)
 Sole advertiser on the cover of The Source
 Sole advertiser on each introductory page (Profile, Table of Contents, Executive
Summary, Highlights, Reporting Methods, etc)
 Logo placement within the year-end market survey viewed by over 400 apartment communities
Premium II: $500 (limited to THREE advertisers)
 Logo/hyperlink placement on each report page (to be shared with 2 other
advertisers)
 Logo placement on the year-end web-based survey sent to over 400 apartment
communities
Premium III-Mid-Year Update: $500 (limited to ONE advertiser)
 Logo/hyperlink placement on each introductory page of The Source, Mid-Year
Market Results and Trends
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Logo placement on the mid-year market survey sent to over 400 apartment
communities
Standard Advertising: $300 (limited to TWELVE advertisers)
 Random placement of Logo/hyperlink placement within EACH submarket of the
property detail portion of The Source (estimated 25 advertising spaces, total
based on survey participation by apartment communities)
2014 Sponsors
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EDUCATION
SEMINARS & MEETINGS
AAGM will offer a variety of educational opportunities
for members (final calendar of events still pending).
Make a difference in the professional development of
industry leaders by sponsoring one of these exceptional programs!
CAM Designation Course: $500 (scheduled for Spring 2015)
 Company logo on the meeting notice distributed through email and on the
AAGM website
 Opportunity to distribute marketing materials on class tables
 2-4 minute presentation before one of the modules
Fair Housing Seminar $500 (scheduled for Spring 2015)
Company logo on the meeting notice distributed through email and on the
AAGM website
 Opportunity to distribute marketing materials on class tables
 2-4 minute presentation before one of the modules

CAMT Designation Course: $500 (scheduled for Fall 2015)
 Company logo on the meeting notice distributed through email and on the
AAGM website
 Opportunity to distribute marketing materials on class tables
 2-4 minute presentation before one of the modules
Please contact the AAGM office for a complete list of educational
opportunities available for sponsorship.
Morning Motivator Series: $250 (or provide breakfast)
 Company logo on the meeting notice distributed through email and website
 Verbal recognition at the breakfast
 Opportunity for more one-on-one networking with property personnel
The Morning Motivator Series is a gathering of
industry professionals in a casual setting for a
continental-style breakfast, networking and personal
development.
EDUCATION CENTER SPONSOR
Reach apartment owners, managers, on-site staff, and
associate members while they attend meetings and
seminars at the AAGM office. Just give us your marketing materials (coupons, pens, flyers, etc) and we’ll
display/use them in our NEW Education Training Room.
Education Center Sponsor: $250 per quarter (limit 1 per quarter)
 Placement of promotional materials in AAGM’s Education Training Room for 3
consecutive months
 Company name and logo on display in Education Training Room
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NEW!! TAA ADVERTISING
When you join AAGM, you automatically become a member of the Tennessee Apartment Association which entitles you to advertise your company at a state level.
TAA has the following advertising opportunities available:
NEW!!
TAA Website
Home Page Sponsor: $450

Expand your audience by advertising on the TAA Website. This is a great way to bring a new audience to
your company website!
NEW!!
TAA Board Meetings
This is a great opportunity for members looking to
expand their scope of services across the state of
Tennessee.
The TAA Board meets quarterly in Nashville and consists of 25-30 property managers and owners representing Memphis, Nashville, Knoxville, Chattanooga,
and Tri-Cities.
HOW TO RESERVE TAA
Sponsorships
Your company logo will be placed on the TAA homepage for a 6 month period (JanJune, July-December)
Annual Sponsor: $1200
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Company flyer included in quarterly meeting literature
Company logo on the banner and meeting agenda
Opportunity to attend the meeting and give a 5-7 minute presentation
Individual Meeting Sponsor: $375
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Company flyer included in meeting literature
Company logo on the meeting agenda
Opportunity to attend the meeting and give a 5-7 minute presentation
Sponsorships are limited to 3 companies per meeting.
To reserve a TAA sponsorship, please contact Jenna Willis at the TAA Office (billing
will be sent directly from TAA, not AAGM).
Jenna Willis
Tennessee Apartment Association
Two International Plaza, Suite 201
Nashville, TN 37217
Phone: (615) 365-3047 | Fax: (615) 365-3571
jennawillis@nashvilleaptassoc.org
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