June 2008, Volume 5, Issue 1 In This Issue: Behind the Scenes of the Tiger Woods Foundation P1 Students – Recent Internships & Jobs P2 Alumni – Recent Job Changes P2 Sport Management Updates P3 Alumni & Student News Announcements P4 Congratulations Cohort 8S & 25 P4 Behind the Scenes of the Tiger Woods Foundation By Jessica Edwards C6S and Alysia Hendricks C7S P4 Visit the Sport Management website at: www.usfca.edu/sm Jessica Edwards C6S and Alysia Hendricks C7S, who are part of the Tiger Woods Foundation (TWF), are responsible for preparing for the Tiger Jam, a TWF charity benefit concert featuring Van Halen. The charity events coordinated by the TWF are highly publicized, yet not many people realize that behind the glamorous, celebrity studded events lies a very small team of people who work endless hours to make it all happen. Tiger Jam is a charity benefit concert held each year in Las Vegas (the 2008 event is expected to raise $700,000). Jessica Edwards was born and raised in Mesa, AZ, but eventually moved to Los Angeles to attend USC in 2000. After playing collegiate soccer with the Trojans for 4 years, Jessica wanted to pursue a professional career and planned on trying out for the Women’s United Soccer Association (WUSA). To her surprise, the league folded and left her with the burning question of what to do next. After some deliberation she applied for the USF Sport Management Master’s Program and was accepted. The rest is a whirlwind. Edwards graduated with a B.A. in Communications in May 2004 and started graduate school shortly after in July. She quickly scrambled for internships, began coaching soccer to pay the bills, and volunteered for events on the weekends. But it was only 1 job description that peaked significant interest Event Intern for the Tiger Woods Foundation. After applying, landing the position, and interning for approximately 2 years, she was hired full-time as the Event Coordinator. Alysia Hendricks took a different path on her journey to pursue a responsibilities is managing and distributing credentials to this group. It is a constant struggle to make sure all of our staff and guests have access to the proper areas. Alysia and Jessica getting ready to present the BIG check to winner K.J. Choi. career that coupled her passion for sport and children. Alysia was born in Eureka, CA and before she was 5 her family moved to Southern Oregon. She completed her AA at a Community College in Merced, CA where she played Basketball and Softball. She moved to Santa Barbara to attend UCSB where she completed her BA in Sociology and finished her athletic career. After graduation she worked full time at the Santa Barbara YMCA as a Program Director and 10 years later realized she needed a change. She applied for the USF Sport Management Master’s Program and was accepted. She worked full-time at the Santa Barbara YMCA and commuted to the Southern California Campus one night a week. In addition to working full time in Santa Barbara and attending graduate school one night a week in Orange, she interned one day a week as the Ticketing Intern with the TWF. After a year in her internship, she was offered a fulltime position as the Ticketing Coordinator. Her goal to work in sport while benefiting children finally came true but not without a lot of miles driven to and from Santa Barbara to Orange County. The Tiger Jam hosts approximately 1000 guests, 100 vendors, 25 celebrities, 100 volunteers and 25 staff members. One of Alysia’s main Jessica’s main focus is ensuring that our guests have a positive experience; from the moment they are welcomed, to the food on their plate, to the gift bag they are given. Additionally she executes all aspects related to the auction, which is slated to raise over $700,000. The TWF sponsors four signature events: Tiger Jam presented by AT&T, AT&T National, Tiger Woods Learning Center (TWLC) Block Party and the Chevron World Challenge. Also, they manage additional events that the foundation or learning center organizes. The Tiger Woods Learning Center hosts 40 students at the Buick Invitational in San Diego. Each student met Tiger Woods th on the 18 green shortly after he won the tournament! It was a memorable moment that will be remembered by both Jessica and Alysia. Alysia & Jessica report that only a couple of years after finishing grad school, they found ourselves in a greenroom with Prince, on the 18th green with champion Tiger Woods, moving across the country to Washington D.C. (for a month), and presenting a check for over $1 million to KJ Choi (winner of the AT&T National Golf Tournament). But most importantly, both have learned that hard work, perseverance and knowledge lead to success. Page 1 of 4 Students – Recent Internships & Jobs Pete Holmes C28 — Baseball Operations Intern, San Francisco Giants Mark Matsunaga C9S — Ticket Sales Representative, San Diego Padres Zhenfei Hu C9S — Events, Accounting Intern, USA Water Polo Crystal DeJesus C9S — Ticket Sales Representative, San Diego Padres Michael Yanni C28 — Sales & Marketing Intern, San Jose Stealth Troy Muspratt C28 — Corporate Partnerships Intern, San Jose Earthquakes Daniella Garcia C28 — Marketing Associate, Stanford Athletics Annie Roeser C28 — Marketing Volunteer, Big West Basketball Tournament Jacob Dubois C9S — Ticket Sales Representative, San Diego Padres Scott Simmons C9S — Ticketing Intern, The Tiger Woods Foundation Matt Clark C9S — Will Call Intern, US Open Golf, Torrey Pines Mike Kovanis C28 — Hockey Coordinator/Tournament Director, Snoopy’s Home Ice “Charlie Brown” Spring Classic Rachel Susanne Sears C26 — Intern, US Triathlon Olympic Trials, Tuscaloosa, AL Juvanie Maximo C9S — Corporate Partnership Intern, Los Angeles Galaxy Marnie Krell C26 — Intern, Athletic Facilities, Project Design, Stanford University Adam Hirsch C28 — Marketing Intern, Oakland Raiders Glendon Hardin C9S — Intern, Roy Engelbrecht Promotions; Columnist, LBPost Sports; Sales Associate, The Lamont Group Carson Brown C28 — Event Manager, Stanford University Roni Bossin C28, Arman Medina C25 and Erica Pacheco C8S as part of the SportsEconomics Market Research Team for the Amgen Tour of California. Alumni – Recent Job Changes Blaine Clemmens C20 — Scouting Supervisor, Northern California & Pacific Northwest, Atlanta Braves Robert Aylesworth C8S — Account Executive, Corporate Sales, Los Angeles Angels of Anaheim Ron Nocetti C2 — Director-State Championship Events, California Interscholastic Federation Jennifer (Alegado) Sarmiento C6S — Tournament Relations Manager, Buick Invitational Jesse Hooper C23 — Sales Associate, In-Game Ads, Electronic Arts Wei-ping Chang C25 — VIP Coordinator, Final Olympic Baseball Qualification Tournament, Taiwan; Stadium Events Operation, Oakland A’s Mike Rorabaugh C8S — Development Assistant, UCLA Athletics Katy (Carnes) Power C15 — Assistant Athletic Director, Concord University in Athens, West Virginia Jordan Wilcox C23 — Assistant SID for Athletics, USF Adam Kinowski C8S — Corporate Sales Specialist, TaylorMade-adidas Golf Hiraki Sekine C23 — Overseas Sales Representative, Marketing Dept, GT Entertainment, Japan Nick Bisho C16 — Vice President/Sales, Quint Events Ashley Moeai C8S —Sport Business Track Coordinator, American Leadership Academy, UT Pamm Hubbard C6S — Associate AD Compliance/SWA, University of Alaska Fairbanks Page 2 of 4 Andrew Blumberg C25 — Marketing Coordinator, 2K Sports Ignacio Garcia C16 — General Manager, Basque Sports Internacional Rich Egan C21 — Premium Sales Manager, Phoenix Coyotes Mike Esola C22 — Account Executive, San Jose SaberCats Rocky Harris C13 — Vice President, MLS Dynamo Michael Steinberg C24 — Associate, Health and Productivity, Chevron Angie Fitzpatrick C7S — Account Coordinator, SportsMark Tony Perotti C13 — Assistant Women’s Basketball Coach, UCLA Erica Pacheco C8S — Junior Account Executive, Ticket Sales, Los Angeles Sparks Sport Management Updates Wei-ping Chang, Sean Pyun and Jesse Zitrin (C25 students) won first place as the Overall Best-Performing Company in their specific Industry for the Best-Strategy Invitational. They were invited to compete in this world-wide competition based on their first place team finish in their Strategic Management course taught by Rich Rogers, Adjunct Faculty, Northern and Southern California Campuses. There were over 230 teams entered, based upon an invitation-only format. Tournament Director, Jan Esselman with Wei-ping Chang C25 (right) at the Olympic Baseball Qualifying Tournament, Taichung, Taiwan. Wei-ping interned as an Assistant/Translator for Jan. Maria Veri, Adjunct Faculty, Northern and Southern California Campuses accepted an offer for the tenure-track position of Assistant Professor of Socio-cultural Studies in the Department of Kinesiology at SFSU starting in August 2008. Andrew Choi, Assistant Professor conducted an Executive Interview with David G. Brooks, General Manager of the Beijing Olympics for Coca-Cola China. This interview is published in the International Journal of Sport Finance, Vol. 3, No. 1, February 2008. For more information on what Andrew is doing, read his blog at http://3pm.typepad.com. Dennis Bickmeier, Adjunct Faculty, Southern California Campus is now the Vice President of Consumer Sales and Marketing with the Michigan International Speedway. Congrats Dennis! The Santa Ana winds have nothing on the cool “breeze” from Lake Michigan. Wondering what Dan Rascher, Director of Academic Programs, was doing while on sabbatical? He worked for NASCAR helping them defend against a lawsuit filed by the Kentucky Speedway (KYS). He showed (using economic analysis) that it was not in NASCAR's business interest to have a Nextel Cup race (now Sprint Cup) in KY. KYS claimed that NASCAR was an illegal monopolist and should have to give a race to KYS, given that its track is at the quality level of other Nextel Cup race tracks. He also provided a financial valuation of Major League Soccer, LLC for its founder. MLS is a single entity, which is fairly unique in sports, that owns each of its teams and lets an investor operate a team, keeping some of the net revenue. He was also busy researching and publishing articles. A few to check out are: Tammy Carlson C8S (left), Ashley Moeai C8S (right) and Sean Moler C27 (far right), were among the interns/volunteers at the Big West Conference which hosted the 2008 NCAA Division I Men's Basketball Championship first and second round games at Anaheim's Honda Center. Rob Halvaks (far left), Adjunct Faculty, Southern California Campus and Senior Associate Commissioner of the Big West Conference served as the site's tournament manager. Tammy and Ashley were 2007-08 interns in the Big West organization. “The Effects of Roster Turnover on Demand in the National Basketball Association” with Steve Shapiro, Alan Morse, and Chad McEvoy. In International Journal of Sport Finance, Vol. 3, No. 1, February 2008. (Andrew Choi, Assistant Professor gave an Executive Interview in this issue). “Variable Ticket Pricing in Major League Baseball” with Chad McEvoy, Mark Nagel (Adjunct Faculty, Northern & Southern California Campus), and Matthew Brown. In Journal of Sport Management, Vol. 21, No. 3, July 2007. Celebrating (and working) the 2008 Super Bowl win by the New York Giants. Kristen Lange C6S (left) with her NFL Network colleagues Amanda Zucker and Gina Comparetto. The 2009 National Senior Games, scheduled to be held in the San Francisco Bay Area, got a boost for its national marketing campaign from a group of USF students in Dr. Andrew Choi's Sport Marketing class. Cohort 25's Alesia Harris, Eric Smith, Rachel Thomas, Terrence Wan, and Jesse Zitrin developed a multi-tired marketing campaign, complete with tagline, and unique website, that has been implemented by BASOC (the Bay Area Sports Organizing Committee), organizers of the '09 Games. The students, wishing to freshen up the games' "Senior" image, developed the slogan, Seen Your Game? and successfully transferred rights to the campaign to BASOC's Jurgen Padberg C18. The Senior Games plans to launch www.SeenYourGame.org, a microsite featuring all-new interactions and information for Games participants and fans, in summer, 2008. Check it out at www.2009seniorgames.org. Are you LINKED IN to the Sport Management Program? If not, what are you waiting for? This is a great opportunity to network with other USF SM students and alums. Check it out at: http://www.linkedin.com, search for the ‘University of San Francisco Sport Management Program’ and start connecting with your fellow Dons! Anthony Dittmann, Adjunct Faculty, Southern California Campus was promoted to Director of Venue Operations, ESPN. Chris Dorazio C25 (right) working the Senior Bowl in Mobile, AL with Owen Schmitt, who is the full back from the University of West Virginia. Kevin Skabo C21 started his own company, KS Sport Management AS located in Norway. To find out more information, please visit www.k2sm.no. Page 3 of 4 USF Sport Management Alumni & Student News ! Dr. Stan Fasci – Director of Administration Dr. Dan Rascher – Director of Academic Programs Peggy O’Leary, MA – Sr. Associate Director and Administrator of the Southern California Program Dr. Jeremy Howell – Associate Professor Dr. Rich Cellini – Assistant Professor Dr. J. Andrew Choi – Assistant Professor David Manning – Program Assistant for the Northern California Program Cheryl Brier – Program Assistant for the Southern California Program ! Northern California Program Lone Mountain Pacific Wing 116 2130 Fulton Street San Francisco, CA 94117-1080 Phone: (415) 422-2678 Fax: (415) 422-6267 sportmgt@usfca.edu ! Southern California Program 480 South Batavia Street Orange, CA 92868 Phone: (714) 633-5626 Fax: (714) 771-4264 lasportmgt@usfca.edu Visit our website at www.usfca.edu/sm ! ! ! ! Mark Orlando C8S engaged to marry Carolyn Newbill on August 9, 2008 in Las Vegas. Woohoo! Amber Stockstill C5S has been accepted into the LA Unified School District Internship Program which is a three year teaching credential program. She will focus on special education. Michael Nieves C26 announces the arrival of Anthony Michael Nieves on March 21, 2008. Baby Anthony weighs in at 6lbs, 4 ounces and is 19 inches tall. Congrats to the Nieves family! Michelle Alleyne C25 was the graduation speaker at the USF Graduation International Student Recognition Ceremony (May 9, 2008). Congratulations to Jessie Armijo C9S on obtaining her Master’s Degree/Teaching Credential in Special Education. Amy Gardner C28 was on Wheel Of Fortune Monday, March 10, 2008. Pamm Hubbard C6S was accepted to the PhD program at the University of Alaska at Fairbanks. Announcements ! ! ! ! Congratulations to Jeremy Howell, Associate Professor who received the Ignatian Service Award from USF. The Northern California Program Office will be relocating to Kalmanovitz Hall on lower campus in August. More details to come! The Southern California Social will be held on August 14th from 6:00 p.m. to 8:00 p.m. Email invitations will be sent in late July. What Are You Up To? Keep sending us news about yourself and a picture to be included in future issues. Congratulations Cohort 8S & 25 Graduates, May 16, 2008 Dimitry Artamonov, Robert Aylesworth, Jill Bartel, Tammy Carlson, Estelle Collins, Josh Esquith, Adrian Garcia, Brian Gray, Ka'anela (Inn) Holcomb, Mike Iwamasa, Sean Kelly, Adam Kinowski, Jonathan Labastida, Orlando Lugo, Colleen McDonald, Ashley Moeai, Alex Montoya, Mark Orlando, Jonathan Sandoval, Jonathan Schulman, Jeff Soklin, Takeshi Toyoda Not pictured: Ted Liebel, Justin Miller, Erica Pacheco, Tasso Panopoulos, Mike Rorabaugh, Tiffany Skoug, Edwin Zane Page 4 of 4 Michelle Alleyne, James Beer, II, Andrew Blumberg, Patrick Carlson, Anastasia Cesmat, Wei-ping Chang, Brandy Clark-Smith, Christopher Dorazio, Alesia Harris, Kelsey Hicks, Kyle Janzen, Arman Medina, Nicolas Owen, George Pappas, Stacey Pizzio, Jin Pyun, Kenji Quijano, Paul Ratner, Jillian Ruppenstein, Eric Smith, Renée Stribling, Atsushi Takahashi, Gladys Torres, Terence Wan, Elaine Williams, Jesse Zitrin Not pictured: Adam Kincaid, Masahiro Takano, Rachel Thomas, Troy Vann