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A.Y. 2014-2015
UNIVERSITY OF NAPLES
“PARTHENOPE”
Department of Management Studies and
Quantitative Methods
HEAD OFFICE
Via Amm. F.Acton , 38 – 80133 Napoli
www.uniparthenope.it
ORIENTATION AND TUTORING
Via Acton, 38-80133 Napoli
Tel. 0815475136-248-617
http://orientamento.uniparthenope.it
@: orientamento.tutorato@uniparthenope.it
Program Director
Prof. Michele Quintano
michele.quintano@uniparthenope.it
DEPARTMENT OF MANAGEMENT
STUDIES AND QUANTITATIVE
METHODS
Via Generale Parisi, 13 - 80132 Napoli
0815474172 - 50
www.disaq.uniparthenope.it
www.management.uniparthenope.it
cds.management@uniparthenope.it
UNIVERSITY OF NAPLES
“PARTHENOPE”
ORIENTATION AND TUTORING
WHERE WE ARE
Department of
MANAGEMENT STUDIES AND
QUANTITATIVE METHODS
Master’s Degree Course
Marketing and International
Management
uniparthenope.economia.aziendale
@M_UniPth
(Class LM-77)
www.uniparthenope.it
COURSE OVERVIEW
The master’s degree course in Marketing and
International Management aims to provide
students with the necessary understanding of
marketing and international management fields.
Graduates in Marketing and International
Management will develop specific skills pertaining
to the analysis and solution of issues related to
the development of international business
competition and the management of strategic and
operational aspects of marketing.
CAREER PROSPECTS
Graduates can operate as entrepreneurs and
managers in companies and institutions of the
industrial and service sectors, both public and
private; managers and consultants for strategic
activities and corporate governance
(management, organization, production,
marketing, finance, planning); experts in the
issues arising from the internationalization
decision-making and its related marketing
policies. Graduates can also perform, in relation
to specific objectives, external activities with
traineeships at public and private organizations,
both national and international. Graduates from
this course will hold an in-depth knowledge of the
competitive mechanisms of the various national
and international markets; develop a capacity for
dialogue and interaction with people of different
cultures – in terms of beliefs, values, behaviours,
and managerial practices; they will know how to
optimize the relationships among all parties
involved in business
competitive
areas,
sometimes characterized by very different rules;
they will know how to manage the various
operational tools to interpret the structures and
the market dynamics and the different marketing
levers, and they will understand the implications
on the management of issues deriving from the
market globalization.
SYLLABUS
The master’s degree course in Marketing and
International Management is a two-year course
consisting of core, related, and complementary
modules, as well as elective modules, totalling 13
examinations.
In the first year, the master course aims to
develop skills in the following areas: Crosscultural management; Political economics and
international monetary economics; Financial
management and business planning; Retail and
channel management.
The second year is divided into two curricula: 1)
International Management; 2) Marketing.
The International Management curriculum aims
to enhance statistical-related subjects, as well as
company law and international trade, fashion and
luxury management and international service
management. The Marketing curriculum aims to
enhance skills relating to market analysis, EU law
f or
market ing,
custom er
exper ience
management, brand management and digital
marketing.
In the final year, students can exert their skills in
a period of internship and during the preparation
of their thesis defence. In addition, the master’s
degree course helps students strengthen their
foreign language skills.
SYLLABUS
Year I
ECTS
Cross-cultural Management
9
International Monetary Economics
9
Economic Policy and Market Regulation
6
Financial Management of International
Enterprises
6
Business Planning
9
Retail and Channel Management (module I)
6
Retail and Channel Management (module II)
6
Year II
Curriculum: International Management
Models for Statistical Analysis
Company Law
International Trade Law
Fashion and Luxury Management
Or
Business Ethics and CSR
International Service Management
Or
International Innovations Networks
Year II
Curriculum: Marketing
Quantitative Methods for Business Analysis
Marketing Law
EU Competition Law (module I)
Customer Experience Management
Or
Brand Management
Digital Marketing
Common core modules:
Foreign Language skills (En/Fr/Es/De)
Elective module
Internship or alternative activities
Final examination
For further information, please visit our website:
www.management.uniparthenope.it
or write to: cds.management@uniparthenope.it
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