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News Release
MEDIA CONTACT: Kevin Rochlitz
760-774-0477
Kevintr@kw.com
Palm Springs Regional Association of Realtors forms
NEW Green Resource Committee
PALM SPRINGS CALIFORNIA, May 29, 2015 – DaVina Lara CEO and PSRAR Board announced today that the
Association has agreed to form, host, and support a focused committee of Realtor Members to make the
knowledge of green real estate practices available to everyone in the Coachella Valley and to encourage our
industry to produce more sustainable new and existing homes.
The CVGRC (Coachella Valley Green Resource Committee) will be made up of a Committee Chair, Kevin
Rochlitz (Assistant Team Leader - Keller Williams Realty) and four Sub Committee Chairs focusing on
Government Liaison (Joel Starkman – Realtor Keller Williams), Education (Tammy Franklin – Realtor Berkshire
Hathaway), Events (Kevin Towner – Realtor Keller Williams), Marketing & Advertising (Sara Swanson – Realtor
Paul Kaplan Group Inc.). Each of the Committee members have all received their Green Designation from the
National Association of Realtors (NAR) after taking a three day course sponsored by Build It Green, a
membership supported non-profit organization whose mission is to promote healthy, energy and resourceefficient homes in California.
Committee Chair, Kevin Rochlitz – GRI, Broker, GREEN said, “We are proud to be partnered with Build it
Green’s program development strategy that will assist in encouraging green real estate professionals to be
advocates in spreading the green philosophy and act as a positive force for creating sustainable and energy
efficient communities”.
Founded in 1929, with a current member standing of 982 Realtors, The Palm Springs Regional Association of
Realtors was formed to assist real estate professionals and their affiliates by providing resources to educate
and improve their businesses by offering the latest tools and technologies to serve buyers and sellers.
For Further Information on the committee or to join please contact Kevin Rochlitz. Kevintr@kw.com