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Business Support Newsletter
Spring 2015
New Research: Moms are more likely to purchase from PBS sponsors.
The following chart presents the purchasing preferences of moms in relation to a
company’s sponsorship outlet:
Q: All things being equal, I would purchase a product from a company or service because....
100%
90%
80%
65%
70%
60%
43%
50%
40%
37%
30%
15%
20%
10%
10%
0%
I appreciated their
involvement in the
community
They supported my
local PBS station
I knew they
sponsored PBS
KIDS programs
I knew they
advertised on Disney
programs
I knew they
advertised on
Nickelodeon
Programs
PBS Kids
PBS Kids programs provide curriculum-rich content that addresses essential skills such as
STEM, Literacy, and Social and Emotional Development. Parents agree that PBS Kids helps
children prepare for success in school and life, and is a trusted and safe place to watch
television. According to a recent survey, parental trust in the PBS Kids brand translates to
affiliated sponsors:
 87% of parents appreciate companies that support programs and services on topics like
literacy, health and early education
 81% of parents appreciate companies that support PBS Kids because the programs and
services are valuable to their children
 78% of parents agree that they would choose to purchase a product that supports PBS
Kids programs
 76% of parents agree that companies that support PBS Kids programs are trustworthy
 75% of parents agree that companies that sponsor PBS Kids programs are exceptional
SOURCE: ORC Parent Caravan
Upcoming Sponsorship Opportunities
POLDARK ON MASTERPIECE – June 21 - July 26
Ross Poldark rides again in a swashbuckling new adaptation of the hit series that
helped launch Masterpiece in the 1970s. Aidan Turner stars as Captain Poldark, a
redcoat who returns to Cornwall after the American Revolution and finds that his
fighting days are far from over.
FIRST PEOPLES – June 24 - July 8
The last decade has brought significant advances in our scientific understanding of
how humans came to be the modern beings we are today. Combining archaeology,
genetics and anthropology, the five-part First Peoples restructures the family tree of
the human race, showing how the mixing of prehistoric human genes led the way for
our species to survive and thrive around the globe
LAST TANGO IN HALIFAX SEASON 3 – June 28 - August 2
The third season of this award-winning series continues to celebrate love and life.
Celia and Alan plan to make the most of their time together when a surprise visitor
stops them in their tracks. Caroline and Kate settle into married life and look forward to
motherhood with Kate in her third trimester, but a devastating event knocks everyone
for a loop. Old habits come back to haunt Gillian as she grapples with following her
head over her heart.
OPERATION WILD – July 1 - July 15
Join veterinarian teams around the world as they undertake groundbreaking
operations to try to save animals’ lives. Find out how pioneering human medicine is
transforming ways to look after animals in some of the most remote places on earth.
Witness dramatic stories of ingenuity, invention and dedication.
LIFE ON THE REEF – July 22 - August 5
The Great Barrier Reef is one of the richest and most complex natural ecosystems on
earth. Home to a stunning array of animals, from microscopic plankton to 100-ton
whales, it is one of the Seven Wonders of the Natural World. The three-part Life on the
Reef presents a unique and fresh angle on Australia’s greatest natural icon, seen
through the eyes of those who live, work and play in this natural wonderland.
VICIOUS SEASON 2 – August 23 - September 27
Partners Freddie (Ian McKellen) and Stuart (Derek Jacobi) have lived together in a
small central London flat for nearly 50 years. Constantly picking each other apart,
Freddie and Stuart are always at each other’s throats. However, underneath their
vicious, co-dependent fighting, they share a deep love.
Featured Series: POV
The award-winning POV (a cinema term for “point of view”) is the
longest-running showcase on television to feature the work of
America’s best contemporary independent filmmakers.
Featured documentaries this summer include:
“Cutie and the Boxer” – The Academy Award-nominated film is a moving
account of the chaotic and unconventional 40-year love affair and creative
partnership between action painter Ushio Shinohara and his wife, Noriko, also an
artist.
“Out in the Night”- This award-winning documentary examines the case of seven
African-American lesbians charged with gang assault and attempted murder
against a man who violently threatened them on the streets of New York City,
revealing the role that race, gender identity and sexuality play in the criminal
justice system
Current Sponsors:
First Insurance Company of Hawaii
Our Kakaako – A New Neighborhood by Kamehameha Schools
Partner Profiles
“Everyone watches television. Why not help bring the best quality programming
available to our local audience. It’s important for those able to help, to do so.”
L. Richard Fried, Jr, Founding Member
Cronin Fried Sekiya Kekina & Fairbanks
“My love of education and my desire to make education available to all the people of
Hawaii has led me to support PBS Hawaii for about 25 years. I want to help educate
people, especially children, regardless of income.”
Dr. John Mirikitani
The John & Clifford Mirikitani Foundation
“It’s wonderful that shows like Sesame Street can reach millions of children and help
get them ready for school and life-long learning. We truly appreciate the opportunity
to support PBS Hawaii, accessible to so many people and helps make our
community a better place.”
Rhonda Griswold, Managing Partner
Cades Schutte
For more information on available programs for sponsorship, please
contact Tatsu Sasaki at tsasaki@pbshawaii.org or 808-973-1990.