Pelita Informatika Budi Darma, Volume : IX, Nomor: 2, Maret 2015 ISSN : 2301-9425 DESIGNING ESP MATERIALS FOR TOURISM STUDENTS OF AKADEMI PARIWISATA MEDAN Kurnia Ulfa Dosen Tetap Program Studi Manajemen Informatika STMIK Budi Darma Medan Jl. Sisingamangaraja No. 338 Simpang Limun Medan http ://www.stmik-budidarama.ac.id // Email : oepha82@gmail.com / oepha_82@yahoo.com ABSTRACK This research deals with designing ESP materials for tourism students of Akademi Pariwisata Medan. The objective of this study is to find out the student’ needs of English materials and than to develop by design of new English material for tourism which are relevant to the needs especially for the middle class of Manajemen Usaha Perjalanan (MUP) in Akademi Pariwisata Medan. The method of research was a research and development (R&D) by Borg and Gall which consists of 10 steps of research. In this research, those steps are modified in 5 steps, namely; students’ needs analysis, analyzing the syllabus in order to develop the syllabus, analyzing the existing of English materials in order to develop the materials based on the students need especially preparation on doing job trainning program in future, validating the new materials to the experts, and revising the new materials. The method of data collection were questionnaire, interview, and documents. The sources of the data were from the English lecturer of middle class from Manajemen Usaha Perjalanan (MUP) study program, 6th semester students of Manajemen Usaha Perjalanan (MUP) study program who has done job trainning program, alumni of Manajemen Usaha Perjalanan (MUP) study program, and the documents which were the existing syllabus and materials. Based on research finding from the lecturer and students’ speaking skill is most needed in English material for tourism. The speaking in fluency is the target needs to have communicate to the customer while doing job training in tourism field. Afterwards, the new materials were validated by the experts, then were revised and lastly became the final products of the material development. As the conclusions, the new materials meet the students’ needs and the researcher offered the accelerated learning model and suggested to the teacher should be applied to teach English material for tourism, because it is a natural learning and easy to learn which integrates brain, emotion, and body to activate conscious and unconscious thought by using relaxation, music and suggestion. It can be created an effective learning by doing in communicative language teaching. Use the related material from one to another will be useful to the students’ to memorizing the material taught and the students’ will be enjoyed the material in the classroom. Key words: 1. ESP Material for Tourism, Accelerated Learning, and Developing Material. INTRODUCTION The tourism sector represents a significant part of a country’s economy. Employees in tourism (tourism organisations, travel agencies, hotels and other accommodation facilities) need to be fully prepared to meet all kinds of demands made by their clients. Tourism in Indonesia is an important component of the Indonesian economy, it could be increased benefit of the country from the visitor. Indonesia has archipelago that could be offered; from natural beauty, historical heritage to cultural diversity, and English is a foreign language in Indonesia. Unfortunately, the qualities of students in learning English develop slowly. More and over, only few of education centers that provide good performance of English when they introduce the language to their students. Many factors behind the unsatisfied result of Indonesian students in learning English. One of them is because the education institutions do not offer what the students need in studying English such as the text book. Palmer and Mackay (1981) say “that language program must be focus on the students’ needs”. There are many tourism academy in Indonesia under controled of the Ministry of Tourism and the Creative Economy of the Republic of Indonesia that focused on education and training in tourism. The students of tourism should have specific English of tourism in education, so they can apply their skill especially in English for Tourism at work. The students of Akademi Pariwisata Medan has their icon as the institution with good quality and skilled graduation. All of the students can learn English totally. The students start to learn English from lower class to the upper class, means that the students of Akademi Pariwisata Medan learn English in each semester which start from first to sixth semester exceptionally in fifth semester because on that semester they will start for job training program in tourism industry. Most of the students studied and wanted to explore their hobby or ability, for example; as guide, travel officer, cook, room boy, etc. By the research observation from the existing material of English book in travel class or Manajemen Usaha Perjalanan(MUP) it is not full related with the student needs to support on their training program, the material is not discussed about Indonesia tourism. As Palmer and Mackey said that language program must be focus on the students’ needs. Do ESP textbooks really exist? This is central question Johns (1990: 91) addresses. One of the core dilemmas he presents is Designing ESP Materials For Tourism Students Of Akademi Pariwisata Medan. Oleh : Kurnia Ulfa 69 Pelita Informatika Budi Darma, Volume : IX, Nomor: 2, Maret 2015 that "ESP teachers find themselves in a situation where they are expected to produce a course that exactly matches the needs of a group of learners, but are expected to do so with no, or very limited, preparation time". From the above point the researcher concluded that needs analysis is needed in order to provide development of a good ESP Material for Tourism and it will be known how to design ESP Material for Tourism based on the curriculum and syllabus requirement, but its not only those things, it could be the components and development of ESP Competence for Tourism and it could be created a model for the developmental of ESP Material for Tourism of Akademi Pariwisata Medan and the theoritical model of English Material textbooks for Tourism of Akademi Pariwisata Medan based on the students’ needs. Thus the problem of this research are: what are the students’ needs of English Material for Tourism of Akademi Pariwisata Medan? how is the theoritical model of English Material text books for Tourism of Akademi Pariwisata Medan? and how are the English Materials textbook designed for Tourism of Akademi Pariwisata Medan? With the objective of research; to find out the students’ needs of English Material for Tourism of Akademi Pariwisata Medan, to find out the theoritical model and designing English Material text books for Tourism of Akademi Pariwisata Medan. Which the goal of the research is to study the efficiency of the English language learning and to develop ESP Material for Tourism especially about Indonesia that will be helped the lecturer to transfered the knowledge based on the students need, and introduce into the studies, created on the model and conducted empirical reseach could be elaborated suggestion for the development of ESP educators’ professional activity. 2. 2.1. REVIEW OF LITERATURE ESP Materials for Tourism Materials selection, adaptation, or writing is an important area in ESP teaching, representing a practical result of effective course development and providing students with materials that will equip them with the knowledge they will need in their future business life. One of the most important issues regarding ESP materials selection and/or writing is whether the materials selected should be solely or primarily subject specific and what the most appropriate ratio of general materials to subjectspecific materials is. According tomlinson (1998:2) materials is .... anything which is used by teachers or learners to facilitate the learning of a language. Brown (1995:139) said: .... any systematic description of the technique and exercises to be used in classroom teaching. In general materials focus on one’s general ability to communicate more effectively, while ISSN : 2301-9425 subject-specific materials focus on a particular job or industry (Ellis and Johnson, 1994). According to Prabhu (1994: 94), another important issue regarding materials is that they should be used as sources: “The fact that materials need to be used as sources rather than as pre-constructed courses should not be regarded as a weakness of task-based teaching; it can in fact be a strength for any form of teaching”. ESP is: “the teaching of English, not as an end in itself but as an essential means to a clearly identifiable goal” Mackay (1978:163). Examples include English for the hotel reception courses, where students learn the necessary language to carry out the various daily tasks, which comprise their job. In sum, ESP is English for vocational purposes, where the word vocation is used loosely to include education and all kinds of professional activity. On the other hand, Hutchinson and Waters prefer to show “what ESP is not” (1987: 18 – 19): 1) ESP is not a matter of teaching ‘specialized varieties’ of English, 2) ESP is not just a matter of Science words and grammar for Scientists, Hotel words and grammar for Hotel staff and so on, 3) ESP is not different from any other form of language teaching, in that it should be based in the first instance on principles of effective and efficient learning. They state that ESP has to be seen as an “approach” to language learning based on learners’ needs rather than as a “product”. It is “an approach to language teaching in which all decisions, such as content and method are based on the learners’ reason for learning” (Hutchinson and Waters, 1987: 19). The characteristic of ESP program is one of basic processes in designing materials that is called as ‘needs analysis.’ Needs analysis has to be established to find out learners’ purposes in learning the language. It would be more useful to find out the ‘target needs’ (i.e. what the learner needs to do in the target situation) which will be used to determine the ‘learning needs’ (i.e. what the learner needs to do in order to learn) (Hutchinson and Waters, 1987: 54). Hutchinson and Waters (1987: 55–58) suggest conducting ‘needs analysis’ by considering “Necessities; It is what the learner has to know in order to function effectively in the target situation. It is a matter of observing what situations the learner will need to function in and then analysing the constituent parts of them. Lacks; It is what the learner knows already in the target situation. It would be useful to decide which of the necessities that the learner lacks. Wants; It is what the learner wants to learn.” There are a several means that can be used to gather information about needs. Hutchinson and Waters (1987: 58) suggest the use of: 1) Questionnaires, 2) Interviews, 3) Observation, 4) Data collection, e.g. gathering texts, 5) Informal consultation with sponsors, learners and others. Designing ESP Materials For Tourism Students Of Akademi Pariwisata Medan. Oleh : Kurnia Ulfa 70 Pelita Informatika Budi Darma, Volume : IX, Nomor: 2, Maret 2015 The selection of ESP materials should thus above all depend on the needs of the learners in relation to their future or present jobs: that is, materials should focus on the appropriate topics and include “tasks and activities that practise the target skills areas” (Ellis and Johnson, 1994: 115). Another important criterion that should be taken into account when selecting materials is the level of language knowledge students have already acquired and the target level they will need to communicate successfully in their jobs. Therefore, typical genres need to be shown, analyzed, practiced and produced by the students involving also new genres such as travelogues, in-flight magazines, video blogs (vlogs), podcasts, thus enabling students to have an up-to-date knowledge of communication within the tourism industry. Chen (2006) stated three possible ways of obtaining materials for ESP programs: (1) using existing materials, (2) writing materials, and (3) adapting materials. Designing ESP can be seen as an activity of thinking about designing course materials since it is one important part in ESP program. It involves teaching learning activities. Hutchinson and Waters (1987: 108- 109) introduced an ESP materials design model, consisting of four elements: 1) Input; It can be in the form of text, dialogue, video-recording, diagram or any piece of communication data. The input provides: a) Stimulus materials for activities, b) New language items, c) Correct models of language use, d) Topic for communication, e) Opportunities for learners to use their information processing skill, f) Opportunities for learners to use their existing knowledge of the language and the subject matter, g) Content focus. 2) The content focus means; that language is a means of conveying information and feelings about something. Therefore, it generates meaningful communication in the classroom, 3) Language focus; It gives the learners the chance to take the language into pieces, study how it works and practice putting it back together again, 4) Task; Materials should be designed to lead towards a ‘communicative task’ in which learners use the content and language knowledge they have built up through the unit. Theoblad (1994: 6-7) suggested that etymologically, the world “tour” is derived from the latin “tornare” and the Greek “tornos”, meaning “a lathe or circle”; the movement around a central point or axis. “This meaning changed in modern English to represent “one’s turn”. The suffix –ism is definded as “an action or process; typical behavior or quality,” whereas the suffix -ist denotes one that performs a given action. When the word “tour” and the suffixes – ism and –ist are combined, they suggest the action of movement around a circle. One can argue that a circle represents a starting point, which ultimately returns back to its beginning. Therefore, like a circle, a this represents a journey that is a round trip, i.e., the act ISSN : 2301-9425 leaving and then returning to the original starting point. Thus one who takes such a journey can be called a tourist. Tourism is often spoken of in terms of being an industry. Tourism however, is not a single industry in the traditional sense. Tourism comprises a range of products and services, whose boundaries for inclusion are poorly defined. From an economic perspective, an industry is defined as being a group of independent firms, all turning out the same product, sameness being defined in terms of their substitutability expressed as the cross-elasticity of demand. It is clear that the focus of 'industry' includes: individual business establishments grouped together; revenue received by the economic units; and, the production and sale of a common product (in terms of substitutability) (Davidson, 1998). Superficially, it is understandable how tourism has been conceptualized in terms of these factors. In reality, tourism defines the straight forwardness of this approach. The tourism product is composite in nature and includes tangible and intangible aspects. There are three distinct tourism 'products': 1) the tourism experience; 2) the place product; and, 3) tourism products (O'Fallon, 1994). The tourism experience (the macro-level product) comprises all that the tourist sees, uses and experiences as part of their tourist encounter. The place product is the tourist destination as the point of consumption of certain components of the tourism experience. Finally, the tourism product refers to the individual products such as accommodation, attractions, restaurants and souvenirs. It can be concluded that the English Special Purpose (ESP) for Tourism is not only cultural material and tourism in business or management (travel and hotel) from the learner country or others, but also the products of them. 2.2 Accelerated Learning Accelerated learning is natural learning. The accelerated learning is also inspired by suggestopedia original language training methodology initiated by a Bulgarian psychotherapist and physician Georgi Lozanov in the early 1060s. Moor (2003:1) states that accelerated learning is a multisensory learning process that most of which resembles how we learn the first language. Language is presented conformed to the learning styles in a relaxed but fully attentive environment. Pestalozzi (2006:1) argues that accelerated learning is a creative communicative language teaching with the suplement of music, relaxation, and suggestion. This is a whole approach in teaching that provides positives effects on the students’ psychological atmosphere. Through this process, it can help to create effective learning. 3 RESEARCH METHOD Designing ESP Materials For Tourism Students Of Akademi Pariwisata Medan. Oleh : Kurnia Ulfa 71 Pelita Informatika Budi Darma, Volume : IX, Nomor: 2, Maret 2015 This research design was conducted based on educational research and development R & D reffering Borg & Gall. Those R & D process were followed by the researcher on designing ESP material for Tourism Students of Akademi Pariwisata Medan. Borg & Gall (1983:772) state that R & D is a process used to develop and validate educational products, namely; (a) assess needs to identify goal(s), (b) conduct instructional analysis, (c) analyze learners and contexts, (d) write performance objectives, (e) develop assessment instruments, (f) develop instructional strategy, (g) develop and select instructional materials, (h) designed conducted formative evaluation of instruction, (i) revise instruction, and (j) design and conduct summative evaluation. The research setting was collected from Akademi Pariwisata Medan, which is located at Jl. Rumah Sakit Haji No. 12 – Medan, Sumatera Utara – Indonesia. The profile of Akademi Pariwisata Medan (AKPAR Medan) is education and training institutions in the field of tourism government, under the auspices of the Ministry of Tourism and Creative Economy Republic of Indonesia. This academy has three faculties, which three departments for Third Diplome (D3) and one department for Diploma 4 (D4). The program study for third diploma are: (1) Program Studi Manajemen Usaha Perjalanan Wisata (MUP), (2) Program Studi Manajemen Perencanaan & Pemasaran Pariwisata, (3) Program Studi Perhotelan divided into; (a)Program Studi Manajemen Divisi Kamar (MDK), (b) Program Studi Manajemen Tata Hidang (MTH), (c) Program Studi Manajemen Tata Boga (MTB), (d) Program Studi Manajemen Pati Seri (MPI), (4) Program Studi Administrasi Perhotelan (ADH). The data and data source will be collected from: 1) the third year students of Manajemen Usaha Perjalanan (MUP) at Akademi Pariwisata Medan, 2) English teachers of Manajemen Usaha Perjalanan (MUP) at Akademi Pariwisata Medan, 3) also the stakeholders. The stakeholders in this research will be collected from the alumni and the users of alumni students of Akademi Pariwisata Medan. There are three kinds of data will be collected in this research, they are: 1) questionaires, 2) interviews, and 3) documentations. From the ten steps of the system approach model of educational R & D (Gall, Gall, and Borg, 2003). The researcher was followed these steps as the research procedure analysis which can be devided in these steps; (1) analyzing students’ needs to identify the problem, (2) analyzing the existing syllabus, (3) and the existing materials for tourism students’, (4) those three steps were analyzed descriptively to find out the theoritical model of English material for tourism which can be used to the tourism students of Akademi Pariwisata Medan, (5) product planning and designing new materials, (6) than continued validating the new materials to the experts, (7) revising the new ISSN : 2301-9425 materials, and (8) final product material. It can be figured as follow: Figure 1 : The research procedures The researcher will be used credibility as the trustworthinies of the data in this research. Credibility refers to confident in the truth of the data. This research credible because the researcher herself collects the data from the field by doing persistent observation, the researcher will be follow-up interviews continued to collected the authentic work text, and visit to the workplace to learn about the user needs. The dependability of the data can be established by the fact that the data are not artificial. These recording were then transcribed for transferability in which they can be audited for an analysis. In this research, the researcher used triangulation. The researcher will be used only two, they are; triangulation of source and method. In triangulation of source the researcher will be used questionaires, interviews and documentation. to the students’, lecturer, and stakeholder of Akademi Pariwisata Medan and will be collected the interview to make sure the answer is credible. While doing triangulation of method, the researcher will be used three methods, they are from the questionaires, interviews and observation of documentations. 4 4.1 MATERIAL DESIGN Research Analysis on Students’ Needs This research was focused on designing English Material for tourism textbooks for middle class of Manajemen Usaha Perjalanan (MUP) in Akademi Pariwisata Medan. Refering to R & D (Borg & Gall) process, the researcher was followed these steps on designing ESP material for tourism students of Akademi Pariwisata Medan, they are: research analysis divided into ; (1) analyzing students’ needs to identify the problem, (2) analysis existing syllabus, and (3) the existing materials for tourism students’; (4) theoretical model of English Materials; (5) developing product planning and designing of new materials; (6) validating new material with the expert; (7) revising new material for tourism as suggested by the expert; (8) final product materials . Those steps were analyzed descriptively. In collecting the data, this research was conducted at Akademi Pariwisata Medan. Firstly, the Designing ESP Materials For Tourism Students Of Akademi Pariwisata Medan. Oleh : Kurnia Ulfa 72 Pelita Informatika Budi Darma, Volume : IX, Nomor: 2, Maret 2015 questionaire for students were collected from the upper students, means the researcher collected the questionaires from the students on sixth semester who has finished their job training and continued to interviewing for some of students who has the different background from their school (see Appendix I). From this level the researcher can be understand for what students’ needs on their work after they finished their training. Secondly, the questionaire were collected from the English lecturers and continued to interview for the lecturer who has taught on middle class and continued to analyze the existing material means; from this level the researcher can be understand what students’ needs to prepare their self before they are doing job training on next semester. Thirdly, the questionaire was collected to the alumni who had been worked at travel agent and continued to interview. After getting the data, they were analyzed to find out the students’ needs. The needs analysis data provide valuable for information. Finally, the existing syllabus and English materials of middle class were collected as documentation to provide valuable information in helping the researcher to understand the phenomena and to support the documentation, the researcher identified and recorded the material used by the English lecturer of middle class at Manajemen Usaha Perjalanan (MUP) in Akademi Pariwisata Medan. Related to the data collected, it was clear that the students needed to learn English in order to be able to communicate by using English language in accordance to prepare their self for job trainning from the collage on semester 5th at tourism industry and finding good job in the future. The results of the analysis are presented in the following section. 4.1.1 The Result Analysis Students’ Needs of English Material for Tourism of Akademi Pariwisata Medan Based on the research students’ needs skills are: 1) the correct structure in grammar, 2) the new vocabulary in tourism, 3) the correct pronunciation when they do communication to the tourist, 4) understanding from the messeges delivery while doing listening, 5) speaking in fluency when they give the information to the customer as a guide, 6) understanding of reading text in a quick way, 7) writing the correct structure in sentence including vocabulary and spelling. 4.1.2 The Result Analysis of Existing Syllabus for Middle Class Students of Manajemen Usaha Perjalanan (MUP) The existing syllabus was produced by Akademi Pariwisata Medan (see Appendix VII). It was made from the result of meeting between the head of study program, academic and linguistic unit in Akademi Pariwisata Medan based on procedure from ISSN : 2301-9425 the central office (Ministry of Tourism and the Creative Economy of Republic Indonesia). It has 6 meetings and will be arranged for one semester, and it has several components which are the identity of subjects and locations of educational institutions standard of competence (standar kompetensi), basic competencies (kompetensi dasar), target indicator (indikator pencapaian), learning activities (pengalaman belajar), subject matter (materi pokok), allocation of time (alokasi waktu), learning resources (sumber bahan), and evaluation (penilaian). The researcher added more basic competences based on the students’ needs analysis result which are about grammar, vocabulary, pronunciation, listening, speaking, reading, writing, and content related to tourism field such as; people in tourism, transportation, accomodation, and travel. The tourism English materials textbooks has 16 meetings including two meetings quiz before mid and final test, and two meetings for mid test and final test, so the learning activities have 12 meetings. (see Appendix IX) 4.1.3 The Result Analysis of Existing English Materials for Middle Class Students of Manajemen Usaha Perjalanan (MUP) Here, the lecturer has the existing material book of tourism to teach and the topics were used to teach in the class. The book was adopted from “ First Class English for Tourism” by Trish Stott & Roger Holt from Oxford University Press. There are completed skills in this book, such as: reading, writing, listening and speaking. Unfortunately the material is out of date. The book is used from year to years and the students should be collected the book to the campus when they upgrade to the next semester, and it will be regenerated to the next students’ from the basic to middle class. The students will be bored if they always listen to the out dated materials, the content is far away from their real life. The types of the materials don’t vary very much. From the above information its difficult to find the information about tourism in Indonesia, because from the existing material was discussed for the tourism in the foreign country (see Apendix VIII), and it is difficult for the students to understand about the study of English for Indonesia tourism, because while doing the job training the students’ works for Indonesia tourism, for the example as a guide for foreign tourist to give information of tourism object in north sumatera and from the authentic material is difficult to understand for the students on the middle class, because the design of the content is to small, and difficult to the students’ could be answered the questions on that book. 4.1.4 The Theoritical Model of English Material for Tourism Students of Akademi Pariwisata Medan Designing ESP Materials For Tourism Students Of Akademi Pariwisata Medan. Oleh : Kurnia Ulfa 73 Pelita Informatika Budi Darma, Volume : IX, Nomor: 2, Maret 2015 Now a day the theoritical model of teaching English in Akademi Pariwisata Medan are used Communicative and integrated skill approach in practice, not in the content of existing materials. According to the students’ needs, the researcher used the accelerated learning to design the materials for the tourism students of Akademi Pariwisata Medan especially middle class of Manajemen Usaha Perjalanan (MUP). Figure 2 : The Theoritical Model of English material The models of English for Tourism are; 1) the components of Accelerated learning; relaxation, musics, and suggestions, 2) the components of Integrated skills; reading, listening, speaking, and writing, 3) the students’ needs; content, grammar, vocabulary, and pronunciation. 4.1.1.5 Developing Product Planning and Designing of English MaterialsTextbook for Middle Class Students of Manajemen Usaha Perjalanan (MUP) The lecturer can be planned what will she/he teach to the students based on the students’ needs to prepare their self before doing the trainning program based on the result analysis of the students’ needs from syllabus, and than continuing to design the new product material for the students’ than to create the exercises book for the students’. It is effective for the students’ to help them to learn more English by doing exercises and answered the questions from that book. It can be more attractive to the students if the lecturer scoring their tasks, and it is one of the strategy to motivate the students’ to learn English in personaly by doing this exercises. The content of the exercises book can be up dating from the topic of the existing materials. The lecturer could be put the new product material for the students’ need based on the result analysis of what students’ needs. The materials were used to assist in developing an initial design for the resource guide. 4.1.1.6 Validating New English Materials for Middle Class Students of Manajemen Usaha Perjalanan (MUP) to the Experts The next step was to validate the new syllabus and materials of English to the expert. The experts evaluated the new English materials for ISSN : 2301-9425 tourism students of Manajement Usaha Perjalanan (MUP) at Akademi Pariwisata Medan to know the quality of this product. The experts validated the new materials of reading based on their own field in the questionaire given. The experts were professionals in education, and ESP. Those questionaire were used to know the quality of the new English materials for tourism and also to get the feedback from the experts. 4.1.1.7 Revising New English Materials for Middle Class Students of Manajemen Usaha Perjalanan (MUP) as suggested by the Experts According to the comment from the expert he also supports the researcher for a book of this exercise, just as he said in the comments and suggestions; “this book is very good for enriching the amount and types of books that can be used to improve the ability of tourism students to speak English by learning individual, partner or in a group.” The researcher inserted the activity by doing students’ research field in each unit. By this study research the students’ will be elevated their knowledge about tourism not only from the textbook but from the research and its good to support their knowledge to prepare job training program on the next semester. 4.1.1.8 Producing the Final Product In final cycle, the researcher design the lay out as much as attractive and inserted the cover, preface, the table of content and also references in order to guide the learners or other reader to find the necessities of the material. In the end, the syllabus and material of English for Tourism can be used for those who need them. 5 CONCLUSIONS AND SUGGESTIONS After analyzing the data, the conclusions were described ; The existing material were used is good and related to the students need, but the materials should be up dating and the subject matter should be discussed about the tourism in Indonesia, it can be helped the students to understand more about tourism work in their country. Thus, it was changed into more related and suitable topic based on the needs of students to prepare themselves on doing job trainning program or tourism work in future; The new English syllabus (Rancangan Program Pembelajaran dan Kontrak Perkuliahan (see Appendix X)) and English materials should be designed through Accelerated Learning. The new English materials should be related with the students need on job training program, and the materials should be related to another subject such as; tourism geography, guiding, ticketing, accomodation, etc. Means, that all subjects can be thought in English materials, it can be helped the students learn to easy in another subject and can be explored their experience in the class; The Designing ESP Materials For Tourism Students Of Akademi Pariwisata Medan. Oleh : Kurnia Ulfa 74 Pelita Informatika Budi Darma, Volume : IX, Nomor: 2, Maret 2015 new English materials should be validated by the experts’ view points by conducting the questionnaire to the experts. The result of the questionnaire has shown that the new English materials are suitable for tourism students especially in middle class of Manajemen Usaha Perjalanan, and this process can be followed to another study program. (see Appendix X) Related to the conclusions, it is suggested that: The English lecturer of Manajemen Usaha Perjalanan (MUP) study program should provide the English materials which are match with the needs of the students on job training programme; The English lecturer can use Accelerated Learning as his/her approach in teaching English for the students of Manajemen Usaha Perjalanan (MUP); The English materials for tourism should be validated to the experts in order to provide a suitable materials for the students especially Manajemen Usaha Perjalanan (MUP) class. ISSN : 2301-9425 14. Prabhu, N.S. (1994). Second Language Pedagogy. Hong Kong: Oxford University Press. 15. Theobald, William F. (1998: 6-7).Global Tourism (2nd ed.). Oxford [England]: Butterworth– Heinemann. 16. Tomlinson, B. 1998. Materials Development in Language Teaching. Cambridge: Cambridge University Press. 17. Yong, C. (2006). From common core to specific.Asian ESP Journal Online, 1(3), 24-47. Retrieved November 20th, 2013 from http://www.asian-espjournal.com/June_2006_yc.php REFERENCES 1. Brown, H. D. 1994. Principles of Language Learning and Teaching. Englewood Cliffs N. J. : Prentice Hall Regents, 215. 2. Davidson, T.L. (1998). What are travel and tourism:Are they really an industry? 3. In W.P. Theobold (Ed.), Global tourism(pp. 2228). Oxford: Butterworth-Heinemann. 4. Ellis, M. and C. Johnson (1994). Teaching Business English. Hong Kong: Oxford University Press. 5. Gall, M. D., Borg, W. R., & Gall, J. P. (2003).Educational research: An introduction (7th ed.). White Plains, NY: Longman. 6. Hutchinson,T. and A. Waters. 1987. English for Specific Purposes: A Learning-centred Approach. Cambridge: Cambridge University Press. 7. Johns, G. 1990. ESP Textbooks: Do they really exist? English for Specific Purpose (89-93) 8. Lozanov, Georgi, Suggestology and Outlines of Suggestopedy, New York: Gordon & Breach 1978 (Translation of: Nauka i Iskustvi, Sofia 1971) 9. Mackay, R. & Palmer, R. D. (Eds.). (1981). Languages for specific purposes: 10. Program design and evaluation. Rowley, MA: Newbury House. 11. Moor, Bridley. Accelerated Learning 2003 (http://www.acceleratedlearning.com/forlang.html) retrieved 20 November, 2013. 12. O’Fallon, C. E. (1994). The role of central government in tourism: A public choice perspective. Lincoln University: Unpublished PhD thesis. 13. Pestalozzi, “Accelerated Learning”, Thesis, 2006 (http://users.monash.edu.au/ufelix/thesis.htm) retrieved 20 November, 2013. 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