1. education
2. high school

Buddy’s HELPERS
IN PARTNERSHIP WITH
Sponsorship Opportunities
Overview
Buddy’s HELPERS is a 501(c)(3) nonprofit uniting Chicago-area high school students in an annual
community service campaign built around ONE large day of community service at ONE location to
cultivate leadership for a stronger future.
August 10, 2015, Solider Field
Buddy’s HELPERS will host the largest
ONE day, ONE site high school community
service event in U.S. history. More than
200 high schools and 20,000+ high schools
students will gather from around the
Chicagoland area - different genders, race
and social economic background. This is
the largest of four Buddy’s HELPERS
events in the year-long program.
Cultivating Leadership In A Commitment To Young People
In a partnership with the USO, Chicago Park District &
PepsiCo Showdown, Buddy’s HELPERS Day will foster:
4 miles
L e Ge n D
*Empowerment
3.5 miles
*Leadership for a stronger future
R A N DOL P H S T.
B . j A C k S O n DR . S TA R T/ f In I S h
P OS T- R IDE
F E S TIVA L
4 miles
*Strong working together skills
n
communities throughout Chicagoland area
Buddy’s HELPERS Day kicks off a year-long youth
campaign that will impact more than 250 total
Chicagoland nonprofits in September 2015, December
2015 and April 2016.
3.5 iles
*Importance of giving back to strengthen
C. 57T h S T. T u R n A ROu n D
Some Of The Participating High Schools Include:
Washington
South Elgin
New Trier
Hinsdale Central
York
Maine South
Plainfield North
Lake Zurich
Downers North
Lincoln-Way West
Libertyville
Lincoln-Way North
Lane
Oswego East
Lincoln-Way East
Hinsdale South
Fenwick
Hersey
Deerfield
Burlington Central
Oswego
Saint Ignatius
Plainfield South
Bloom
Young
Streamwood
Niles West
Plainfield East
Minooka
Northside Prep
Larkin
Trinity
Loyola
Glenbard East
Prairie Ridge
West Aurora
Plainfield Central
Jacobs
East Aurora
Reavis
Metea Valley
Vernon Hills
Wheaton South
Highland Park
Wheaton
Academy
Marist
Evanston
Kelly
Morton
Barrington
Waukegan
Warren
Leyden
Solorio Academy
Oak Park
Oak Forest
Manteno
Maine East
Romeoville
Thornwood
West Chicago
Elgin
Saint Viator
Lake Forest
Huntley
Wheaton North
Crystal Lake South
St. Charles North
Lyons
Lockport
Ethnicity:
Caucasian: 46%
African American: 23%
Asian: 6%
Hispanic: 22%
Other: 3%
Gender:
Female: 46%
Male: 54%
Additional Information:
Average Household Income: $79,750
Average Family Size: 3.21
Estimated Attendees: 20,000+
Source: IHSA.org
Social Media
Facebook
Twitter
Instagram
Interaction up YOY: Facebook (41 percent), Twitter (56
percent), Instagram (83 percent) & 1.2 million unique web site
visits in 2014
International visits from: Brazil, Mexico, Argentina,
United Kingdom, Russia, Bahamas, Costa Rica,
Canada, China, Italy, Germany, Puerto Rico, U.S. Virgin
Islands, United Arab Emirates, Belgium, Bahrain, Czech
Republic, Denmark, Iraq, Kazakhstan, Turkey and
Rwanda
Views from: Peers, family, friends, former participants
from around the world
Event Exposure & Media Coverage
Media & promotional spots
+ We always secure coverage
for our events, campaigns
and overall program
+For example, PepsiCo
Showdown recorded more
than 900 million media
impressions & mentioned
more than 200 times on air
in 2014
Print materials & face-to-face
+ Posters, brochures, fliers
and e-mailings for event
+ Site leaders deliver
messaging regarding
sponsors on Buddy’s
HELPERS Day
+ Event t-shirts bearing
sponsor logos that are worn
not only during the event,
but long afterwards
Work featuredin these vehicles
+ Chicago Tribune, Chicago
Sun-Times, Daily Herald,
Northwest Herald, Daily
Southtown & all Pioneer
Press publications
+ CBS2, NBC5, ABC7, WGN,
FOX, CLTV, WBBM-AM,
WBBM-FM and Comcast
access channels, along with
100s of unique communications
vehicles such as school district
web sites, student publications
and social media
Advertising campaign
+ Buddy’s HELPERS has a
partnership with CBS, which
provides advertising
opportunities for Buddy’s
HELPERS and its partners on
CBS2, WBBM-AM (780), The
Score (670AM) and WBBMFM (96.3)
On-site Activation
Buddy’s HELPERS Day will
feature:
*High-traffic engagement
opportunities
*National & local entertainers
*Chicago sports athletes
Educational Testimonials
“Buddy’s HELPERS constantly impacts local and
global communities through the PepsiCo Showdown
by promoting projects to provide to the less fortunate.
This changes the lives for hundreds of children.”
Jeff Brooke, Coach - Wheaton Academy H.S.
“Buddy’s HELPERS expands the horizons of my
players. The learning experiences obtained go far
beyond the classroom or soccer game.”
Paul Wright, Teacher - Oak Park-River Forest H.S.
“I have always valued Buddy’s HELPERS as the type
of community event that unifies students from around
our state. I can’t think of another high school event
that brings students from so many different
backgrounds to one place, participating and possibly
opening college doors to their future education.”
Dr. Timothy Kilrea, Supt. Lyons Township H.S.
“Buddy’s HELPERS Day is an event that positively
impact the lives of students and programs in the U.S.
and across the world. Very few events bring that to
the table.”
Chip Huber, Dean - Cornerstone University
Partnership & Support Levels
Sponsorship Opportunities
On-Site Activation Bronze Sponsor Silver Sponsor Official Sponsor Presenting Sponsor
Cash Investment
$500
$2,500
$5,000
$10,000
$25,000
No. of sponsorships available at this level
20
10
8
5
2
Exclusivity in your industry category
X
X
Name/logo built into radio/TV broadcast and online/print ads
X
X
Logo built into all uses of event logo
X
Logo and link on sponsorship webpage
X
X
X
X
Offer or promotion in three sponsor e-blasts
X
X
X
X
Opportunity for in-store promotions
X
X
X
X
X
X
X
PepsiCo Showdown fall newsletter sent to 94,972 subscribers
Logo on all website page footers
X
Name/logo on back of event t-shirts (levels = name/logo)
X
X
X
X
Opportunity to include ad in program (levels = size)
X
X
X
X
X
X
X
X
X
X
X
X
3
5
8
3
5
8
X
X
Logo on program cover
Activation tent (levels = prime, higher-traffic location)
X
X
Identified as sponsor during verbal announcements
Option to provide banners at event start
Option to provide banners during event & closing
Option to add additional space for on-site activation
1
ONE Team,
ONE Goal
Buddy’s HELPERS was formed in direct
response to providing a high school
empowerment resource to cultivate
leadership for a stronger future.
The next generation needs your support!
Join us today!
Kim Ward | Buddy’s HELPERS
kim@pepsicoshowdown.com | 773-896-6537