1. art and entertainment
2. shows and events
3. exhibition

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LA VIEW
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The Kielce Exhibition
and Conference
for Private Label Producers
A sensible strategy is the main thing -
the first PLME edition is now over
How to attract a customer? - this
has been a burning question for retail chains
in their pursuit of a more conscious and
informed consumer. Yet the private label
market's strategists and forecasters pose a
more important question - How to retain a
customer? The rst edition of the Kielce's
PLME expo was the chance to learn how to
manage white-labels in a most efcient way.
- The market research and our
observations indicate that the Poles become
more and more conscious and informed
customers, they tend to be more picky and
selective; however, every other consumer
is not able to clearly dene what a white
label is. They are also unable to distinguish
between white-labels and branded
products - says Dorota Kałowska, the Polish
Chamber of Commerce expert, the Cobalt
Spark business strategist who specialises,
inter alia, in private label management. At
the PLME conference Mrs Kałowska advised
the participants on how to put private label
products on the Polish market in an effective
and modern way. - In order to attract
customers and, what is even more
important, to retain them and make loyal to
the retail chain and its white labels, it is not
enough to offer average quality products
packed in wrappings which imitate the
particular category's leaders. A well and
wisely managed private label, in addition to
favourable prices, needs to offer a better
quality, an attractive and functional design,
well-executed merchandising strategy.
Sometimes innovative recipes and packaging solutions are also necessary.
A long-term perspective
- the image
Each retail chain ought to
carefully consider its long-term strategy for
private label management, including the
white-label brand image. According to
Dorota Kałowska's denition, one of the key
success determinants for white labels
development is a good comprehension of
Polish consumers' attitudes and behaviour
motives.
- To copy the particular category
leaders and then to introduce white label
products which are cheaper imitations of
well-known brands; this is what some retail
chains nd the easiest to implement and
thus the most tempting way - says Dorota
Kałowska - This is however a very shortsighted solution; this is a cul-de-sac. And
even if this strategy is effective today, Polish
customers are becoming more and more
demanding and informed. Not before long
will they turn their back on such products.
Polish society becomes more mature and
thus starts to appreciate such values as
reliability and credibility (with regards to
products and its suppliers), locality,
competent and accurate information. This is
a clear contradiction when it comes to
"copy-cat products". It is much better to
build your own recognizable image which is
in turn consistently implemented. This in a
few years' time perspective will help to build
consumers' loyalty and thus increase the
white label's and the whole retail chain's
protability - says Dorota Kałowska
Innovativeness
and communication
Cutting-edge infrastructure and operaInnovativeness and the evolving
tional professionalism - these are the model of communication with the customer
main assets of the Kielce expo centre; are pivotal-importance elements in effective
every year it hosts over 210 thousand private label management.
visitors
The Kielce's PLME expo is a perfect place to showcase your offer
and present it to large audiences
- Only until recently innovativeness has
been solely associated with large-scale
producers who have been able to afford to
implement innovations. Now this aspect of
product innovativeness has become the
competitive advantage of the private labels
too - says the expert. - This is what the
market wants; retailers expect private labels
manufacturers to offer innovativeness. And
producers also offer innovative products as
part of their strategy designed to put new
products on the retail-chains' shelves. Not
only can innovations serve a guarantee of a
good turnover, they also help to make your
way in a difcult market.
The language of communication
is also an important element of welldesigned strategy to acquire and retain the
client - says Dorota Kałowska of Cobaltspark Company. Until recently retail chains
have put a strong accent on price; now
product quality is mainly referred to in their
business communication. Private labels
have become more adventurous and have
been making use of elements of dialogue
with the consumer on the level of emotions;
until now this has been exclusively reserved
for "branded" products. Value-added
programmes crafted around retail chains'
offer and white labels have been created;
these schemes go beyond simple protransactional activities. Clients are offered
extensive culinary advice or
programmes designed to encourage
them to take to sports. All these activities
make use of retail-chain labelled
products.
- Implementation of increasingly complex private labels' marketing
strategies is a considerable challenge for
retail chains. On the one hand it requires
the private labels management teams to
be very competent, on the other hand
these activities need to be highly
efcient. A low level of marketing and
advertisement expenditure is one of the
main sources of white labels' price
advantage. If private labels are to
develop, they need to be supported
with a long-term and consequently
implemented strategy. Not only does
the strategy need to make the offer
competitive, it also has to provide for
costs optimisation - says Dorota
Kałowska. A dynamic private label
market needs a modern trade show
designed to strengthen and enhance the
private label position, an expo intended
as a platform for interesting initiatives,
conferences and ideas exchange. The
rst Kielce's Private Label Middle Europe
Expo has been the rst step in the right
direction.
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PLME - facts, figures and substance
The first Private Label Expo edition:
over 100 exhibitors from 10 countries
over 1,000 visitors
1,500 square metres of exhibition space
The international
character of the event
The visitor's profile according to business sectors:
Lithuania
other
merchants
9% 4%4%
47% 13%
17%
23%
marketing
Poland
Germany
production
Belgium
managers
Ukraine
Czech Republic
Austria
Hungary
Serbia
logistics
and transport
Italy
The Kielce Private Label Expo's
exhibitors list includes more than 100
companies from 10 countries
media
Almost
60%
of exhibitors confirmed that their
participation in the first PLME edition has largely
contributed to new business contacts establishment
Nearly
80%
of visitors
to the first PLME edition claim
that the event has fulfilled their
expectations
Novelties galore showcased at the 2014's PLME
The trade show also included a special
gallery of products which are already
offered as a white label and have been
put on the market in 2014. The offers of
the following companies were put on
display:
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• Intermarche
• Kauand
• Tesco
• Piotr i Paweł
• PSS Społem
The initiative has generated an avid
interest among the visitors, therefore the
organizers intend to include the event in
the consecutive editions' programme.
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PLME 29-30 JUNE 2015
The participants' account:
Marek Traczyk
Key Account Manager B2B
Grzegorz Solarz
Director for marketing and sales
Marek Bielski - the originator and
organizer of „Doceń Polskie” Promotional
Campaign designed to promote highquality food products available on the
Polish market.
POLITAN LLC S.K.A. is a frequent
exhibitor to the world's largest trade fairs;
our organisation was pleased to be a part
of the Kielce's PLME rst edition. The Expo
organized by Targi Kielce SA is a top-level
event both in terms of organization as well
as in terms of the number of exhibitors,
visitors and guests. The Kielce PLME
provided a comfortable and pleasing
exhibition venue and thus offered
convenient conditions for commercial
offer presentation and holding trade talks.
Our representatives' two-day participation
in the trade show resulted in numerous
meetings and new business contacts
establishment. Considering the fact that this
has been the rst expo edition, it comes as a
pleasant surprise to see the event
organization and the interest demonstrated
by the visitors. Therefore we intend to join
the consecutive PLME edition held in Kielce.
Given the fact that our present and
prospective customers have shown an
increased interest in the expo, we hope to
see Polish private-label trade shows gain
signicance and recognition on the
international arena.
We wish to express our gratitude for
organizing the Private Label Expo; the
event has provided us the opportunity to
showcase the products and at the same
time to meet numerous buyers. I welcome
this initiative, PLME will certainly become a
permanent xture on numerous exhibitors'
and buyers' calendar.
In my opinion not only does the Exhibition
and Conference for Private Label
Producers present a future-minded
approach, this is also a highly-recommended event.
I joined the rst Expo edition as a visitor.
And the Expo made a very good
impression. The exhibition halls were the
showcase for a wide, diversied and
hugely interesting product offer. The
display, in many ways, came as an extreme
surprise as it was the presentation of
interesting packaging design, product
assortment variety and also superior quality.
The Expo programme featured a very
interesting point - the conference which
raised a whole array of interesting questions
related to private labels. What is also
important, the conference brought
together, inter alia, the professionals who
represent very well known retail chains.
They were willing to share their insights and
expertise with regards to management
process of private label introduction onto
the shops' shelves. R ather than an
"academic discourse", it was the businessinsiders' discussion focussed on specic
problems and issues.
It is also worth mentioning the event's
venue. Not only is Targi Kielce's infrastructure modern and pleasing to the eye, this is
also functional. Food and beverage facilities,
the parking lot and easy access are also to be
credited.
The specialist conference at the 2014 PLME
The rst day of the Expo saw a
specialist conference on the Private Label's
role for trading and sales strategy. And the
speakers list included, inter alia: Tomasz
Krysiak - AC Nielsen, Andrzej Wojciechowicz - Advisor of the Business Consulting FMCG, Dorota Kałowska - Cobaltspark
Company, Magdalena Stachura pHd Tesco, Ryszard Jaśkowski - Vice President of
the National Auditing Union of Consumer
Cooperative Społem, Ireneusz Cichoński Intermarche Poland, Jacek Galinski - Kodak
Poland, Maria Andrzej Faliński PhD Director General of the Polish Trade and
Distribution Organisation, Andrzej Gantner
- Board Member and General Director of
the Polish Federation of Food Industry,
Maciej Ptaszyński - Director General of the
Polish Chamber of Commerce and Jacek
Piechota, former Minister of Economy and
employment, the Chairman of the PolishUkrainian Chamber of Commerce.
In the course of the meeting
such issues were discussed:
• private labels in Poland's FMCG market
• cooperation between producers
and retailers
• how to manage private label image
in most effective way
• TESCO's supervision over its private
label's quality
• white labels as part of the PSS Społem
development strategy
• development prospects dened
as opportunities and threats
• how to take care of printed packaging
high quality
conference arouse a keen interest among business
rwca 2015 The private label
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• private label as a competitive instrument
• the role of private labels in building
customer's loyalty
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PLME receives media publicity
Invincible private labels
Dziennik Gazeta Prawna daily
Targi Kielce was the venue of
Expo and Conference of Private Label
Producers - Private Label Middle Europe.
This has been Poland's rst trade expo of
this kind. The Expo turned to a much
desired event.
- The list of exhibitors was
comprised of over 100 companies from
Germany, Austria, Italy, Ukraine,
Lithuania, Belgium, Serbia, Hungary and
Poland. PLME is one of Europe's few
international business platform solely
dedicated to the private label industry - a
meeting place for the Old Continent's
producers, wholesalers and major and
most important retail chains. Owing to
the fact that all private-label business
sector's players are brought together in
one venue, the PLME expo is the best
place to put on display a whole array of
products, establish a wide network of
business contacts and relations as well as
conclude protable contacts - says
Andrzej Mochoń PhD, Targi Kielce
President of Board. The Kielce Exhibition
and Congress Centre - the organiser of
PLME has thus lled a market niche and
perfectly addressed the private labels'
market needs. - The Expo and the
Conference brought together the well-
known companies and recognisable
brands from home and abroad, among
them, AC Nielsen, Alma, Bakalland,
Contimax, Felix, Gold Drop, Inco,
Intermarche, Kodak, Konspol, Quasar,
Polanin, Społem, Tarczyński, Tesco,
Włoszczowa and Nowe - the
manufacturer of „Pachnąca Szafa”
[Scented Wardrobe] assortment
Rossmann network - adds President
Mochoń.
Private label products and
services are typically those manufactured
and provided at the request of large
companies or retail chains; these
products often provide a more
economical alternative to well known
domestic and international brands.
However there are also white-label
products ranked among premium-quality
brands. The white-label based strategy is
common for a number of business
sectors such as food industry, cosmetics,
online-shopping, pet-products,
household and packaging sector and
cleaning agents.
- The share of private label
products is increasing in retail trade. Shelf
presence of such products is a natural part
of commercial offer both in modern and
traditional distribution channels; many
networks nd them a very important part
of their portfolio. Alongside the premium,
branded products, white-label
commodities will gain increased
signicance in the years to come.
Therefore, it is very important for
manufacturers, distributors and retailers
to nd a place to broaden their
knowledge, exchange experiences and
establish new business contacts related to
private label products. Events like the
Targi Kielce's Exhibition and Conference
for Private Label Producers seem to be a
perfect place to develop this type of
contacts - says Maciej Ptaszyński, CEO of
the Polish Chamber of Commerce.
conversations with contractors from Poland,
Hungary, Czech Republic, Italy and even
Kuwait. I hope to see the talks become big
and protable contracts - says Ryszard Pizior,
Director of Sales and Marketing at OSM
Włoszczowa.
PLME is a valuable idea - says
Andrzej Byzdra, the owner of Carlo Bossi
Perfumes; since the 90s not only has the
company produced perfumes and toilet
waters, but it has also been successful in
putting its products on market in Russia, Iran,
United Arab Emirates, China, Uzbekistan and
other countries. - I'm glad that Targi Kielce has
organized the private label trade show. There
are not many meetings of this type in Central
and Eastern Europe. Not only does the trade
fair centre's infrastructure come as a really
- Market trends were clearly pleasant surprise, but also the Expo-centre
visible during the two days' Expo held in related amenities such as the new direct
Kielce - recapitulates Andrzej Mochoń access roads which lead to the centre right off
the Kielce ring-road from Krakow, Warsaw
PhD, Targi Kielce President of Board.
and Lodz directions.
- The Kielce white label expo is
a very interesting event. Although this has Source: Dziennik Gazeta Prawna daily, No. 122, Karol
been Poland's rst expo of this kind, the Dominowski, 30.06.2014.
number of exhibitors and visitors was
higher than my expectations. The two
days' exhibition was busy and intense; we
had a number of very interesting
Private label - more economical
yet not inferior to the well-known ones
Puls Biznesu
Pr i v a t e l a b e l s g r o w i n
popularity, also among companies which
would like to manufacture such products.
However high quality and low margins
are necessary.
According to the Kielce's
private label expo organizers' calculations,
as much as 30 percent of domestic
commodities are sold as white labels.
Contrary to commonplace opinions,
white labels are much more than lowreputation products.
Given the private label products' growing
popularity, more and more companies
want to commence a similar business
line.
- This solution may suit
everyone, however to the appropriate
scale. If a small-scale company wants to
introduce a white label into a large retain
chain, such a company will lose in
competition with large suppliers. One
also needs to have substantial monetary
reserves as a higher turnover comes later
- explains Maria Andrzej Faliński PhD.
In most cases the quality of
commodities offered as retailers' white
The Private Label Producers
labels does not diverge from well-known Exhibition is an apt response to the white
equivalents - says Andrzej Mochoń PhD, labels' increasing popularity; this is an
Targi Kielce President of Board.
opportunity to meet retail chains' and
producers' representatives. Poland's rst
private label trade show is to be staged at
the end of June. This will be one of
Europe's few international business
platform solely dedicated to the private
label industry – a meeting place for the
Old Continent's producers, wholesalers
and major and most important retail
chains. This is a one-stop-shop for all
those who are into this business sector;
the event provides a great opportunity to
put products on display, establish business
contacts and relations and sign contracts - encourages Andrzej Mochoń PhD.
Meetings of cooperating parties
are an integral part of the Kielce's
PLME exhibition
5 No. 56, Joanna Dobosiewicz,
Source:2
ca Puls01Biznesu,
rw21/03/2014.
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ch 292015
Targów
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MarenkaW
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PLME 29-30 JUNE 2015
The PLME success lies
in effective promotion
Najwa¿niejszej
advertisements and articles
in business-sector
media,
dzia³ania
promocyjne
banner campaigns
and among them in OOH Magazine,
Najwa¿niejszej
podjête
na
rzecz
in
industry-related
portals,
Najwa¿niejszej
Handel w Praktyce,
advertisements and articles
dzia³ania
promocyjne
including
1. Edycji Targów
Producentów
Magazyn Spo¿ywczy,
dzia³ania
promocyjne
in Polish nation-wide
media,
podjête
na rzecz
www.portalspozywczy.pl,
Poradnik
Handlowca,
W³asnych:
podjête
naBiznesu,
rzecz Marek
including Puls
www.dlahandlu.pl,
1. Edycji Targów Producentów
Gazeta Wyborcza,
1. Edycji Targów
Producentów
Dziennik
Gazeta
Prawna,
Marek W³asnych:
www.poradnikhandlowca.pl
Marek
W³asnych:
Najwa¿niejszej
information
distributed
with the
dzia³ania
promocyjne
newsletters distributed
Najwa¿niejszej
use of over 50
The most important
among subscribers
podjête
na rzecz
dzia³ania
promocyjne
private-label-sector
of the largest
Producentów
communication tools 1. Edycji Targów
related institutions'
podjête
na rzecz
business-sector
and associations'
Marek
W³asnych:
1. Edycji Targów
Producentówof the 1st Private Label
portals, including
databases
www.portalspozywczy.pl,
Marek
W³asnych:
www.dlahandlu.pl,
Producers Exhibition:
PLME
Private labels for your well-being
"The poor like low prices, and
the rich love them." - a popular saying has
often been quoted by private label market
analysts; it serves as a perfect illustration of
private labels' success in Poland. Year in year
out, private labels have become much more
than price competitors to more expensive,
branded products. And although Polish
consumers still nd the price an important
issue, they are more inclined to appreciate
improving quality, innovativeness and
health-promoting nature of private label
products. These questions were also
discussed at the conference which
complemented the Targi Kielce's Private
Label Producers Expo.
More than price
market. Wojciechowicz is FMCG Bussines
Consulting advisor; he has been invited to
be a member of the Programme Board of
the Private Label Producers Exhibition - the
rst Poland's expo of this kind held in June
2014 in Targi Kielce. - Production regime,
good and often natural ingredients,
predened and restrictive production
conditions; large corporations have
introduced these measures with regards to
their own white labels. This shows there are
many more incentives for the client than a
low price. Numerous private labels follow
the new consumer trend - well-being and
health. One trend which has been set out
for private labels - the quality, has started to
coexist the other one - health and wellbeing. This trend is most clearly visible in the
case of food products - adds the expert.
- A wisely designed white-label
policy goes beyond low prices as its priority.
Poles like "eco" and "bio"
There is a multitude of failure examples;
cheap and at the same poor-quality
The new private-label trend has
products have vanished from the market as been clearly marked on the aspirations
quickly as they had appeared. Quality horizon - the health-promoting craze seems
available at an affordable price has become a to be very much in line with Poles'
necessity - this is Andrzej Wojciechowicz's expectations and changing lifestyle.
assessment of the Polish private label
- Private label development which follows
the health-promoting trend is the result of
the Poles' perception of their own health comments Maciej Ptaszyński, CEO of the
Polish Chamber of Commerce and a
member of the Programme Board of the
Kielce white label exhibition. - Private label
manufacturers have recognized the market
niche for their products and have thus
demonstrated a good market intuition,
attention for the customer and product
quality - adds Maciej Ptaszyński.
- Private label products market
has willingly reached for the "adjectivedescribed" products - ecological, bio,
traditional, regional - Maria Andrzej Faliński
PhD - Director General of the Polish Trade
and Distribution Organisation presents the
expert's view on the market. - By investing in
quality and added, cultural values, trading
companies somehow boost these
"adjective-described" products' economies
of scale and equip them with sales support
instruments - i.e. promotion, education,
advertisement, etc. Regional companies,
nay - local rms will reach for white label
products. This will unleash a further market
enhancement process of "adjectivedescribed" products. And each product
conveys the message, explicit or implicit,
which refers to nature, ecology, the healthy
old world - says Andrzej Maria Faliński
Regardless whether Polish white
labels will follow the "eco" or "bio" path, this
will always be veried by the market and
consumers.
- Studies show that as much as
70 percent of shopping is based on
purchase impulse. For a long time in Poland
such an impulse will be primarily driven by
the price - says Andrzej Wojciechowicz. - I
think that within 2 or 3 years' time the
private labels market will advance to exceed
the 30-35 per cent market share in retail
chains. However we need to remember
that the rest of the market will be ready to
explore; thus the outlook for white label
products is really great - adds Andrzej
Wojciechowicz
Katarzyna Kulińska
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According to experts' opinion
What are the Polish market's prospects for private labels? Against this backdrop, what is the Kielce's private label expo's position? We
sought the opinion of experts and market analysts - the members of the Program Council of the Targi Kielce's 1st Private Label Middle Europe
Expo 2014. Here is what they said:
Maciej Ptaszyñski
Director-General
of the Polish Chamber
of Commerce
Maria Andrzej
Faliñski PhD
Director-General
of the Office of the Polish
Trade and Distribution
Organisation
Dorota Ka³owska
the Polish Chamber
of Commerce expert who
specialises, inter alia,
in private label management, the PIH expert.
Andrzej Wojciechowicz
Advisor
of the Business
Consulting FMCG
- Private labels in Poland still
demonstrate growth potentials. They gain the
momentum and increase the turnover share in
retail chains. This trend is likely to continue; the
numbers speak for themselves. And it does not
matter whether the market will exceed the 50
percent level as this is the case in Switzerland and
Spain. It is more signicant to develop consumers'
white label awareness. Speaking about Poland's
private label market's prospects we need to
remember that more and more Poles grasp the
- Poland is unique compared to other
European markets. Poland has become a highly
competitive market and where all retail formats
have been modernized. Annihilation of small
shops (contrary to gloomy prophecies) has not
taken place, in spite of large-format retail chains
development. Small-size retailers have found
their way in the bullish market. This background
has created the market environment for private
label evolution. This is a rapid-pace evolution in
quantitative sense (for example white label
account for one third of the food market)
qualitative sense (white label represent a dozen or
so percent in the economy segment) and
technological sense. Private labels are market and
idea of white labels. This dawning awareness of
the general public is of pivotal importance for
white label development. If, owing to product
quality guarantee and other advantages, private
labels manage to build the customer's loyalty, they
may become instrumental for creating retail
chains' competitive advantage. This can be
attained through uniqueness private labels offer.
This is one of the reasons why there
has been a great demand for a private label expo
cultural phenomenon; it would be an
extraordinary situation not to see an event solely
dedicated to white labels.
The trade shows' launch was a success
and the expo stands the chance to develop.
However we still need several years before it
brings together thousands of exhibitors and
visitors - potential business partners. In my
opinion the private label market will grow strong.
This does not mean that the market will reach
Switzerland's quantitative indicators (53 percent).
Poland's market will rather reinforce its quality
volumes, will become mature with respect to
technology and packaging aesthetics. These
trends will be enhanced by trade shows.
held in Poland. Private Label Middle Europe 2014
was held in Targi Kielce; one of Europe's leading
exhibition centres. This has also contributed to
making the trade show a prestigious event; this has
also guaranteed the right atmosphere to raise
important and interesting questions for private
label manufacturers as well as to pave the way for
white labels promotion and to hold a debate on
the development directions.
d's food mar
k et
Polan
OTHER
BRANDS
PRIVATE
LABELS
In the food
sector,
private label's
share
is about
30%
- says Maria
Andrzej Faliński
PhD
- Poland sees Europe's most dynamic
development of private labels, we need to make a
wise use of this phenomenon. Especially if we
consider that fact that Polish consumers present
a more positive attitude towards white labels.
Retail chains in order to develop have already
started to seek more demanding customers;
quality of products offered under the white-label
umbrella has been improving. A vast majority of
products sold as the retailer's brand does not fall
behind branded consumer goods when it comes
to quality; in many instances white labels offer
a better quality than the particular category's
average. More and more "premium" brands will
be put on the market as a natural consequence of
its development. In Poland this process has already
started. Well designed and multi-directional
development strategies are required for such a
rapidly-growing private-label market. Some retail
chains make better arrangements before a new
product group or an individual commodity is put
on shelf; retailers are more conscious when it
comes to marketing, starting from the way the
product looks, packaging quality, through product
exposure, communication with the consumer,
advertisements, and many other issues. Those
- Poland boasts a strong internal
market with about 80 per cent of domestic
production, only 20 percent account for import.
Therefore the private label market stands a chance
to intensify its development. There is yet another
important point - more trading companies, with
smaller potentials than large corporations ought to
create private labels of their own. This should be
done by creation of purchasing hubs. Such
initiatives have already been observed in our
market. The future belongs to nationwide or even
have already launched European-scale projects
of this kind. The Polish market's potential is large.
Expo meetings and conferences enhance the
market's development. In the future we need to
open up to foreign white label manufacturers
from e.g. Germany, the Czech Republic,
Slovakia, Denmark and the Netherlands. On the
other hand foreign retailers will have a chance to
The private label trade show staged in become familiar with Polish manufacturers who
Targi Kielce; the expo centre right in the heart of are ready and open for white label production.
the country, is a very good idea. Western countries
- Especially in the recent years, private
labels have been growing more rapidly compared
to the whole market. This year alone private label
sales volumes have increased by 14.5 percent,
while the overall market has gained only 2.5
percent with regards to commodities. This trend
will certainly be maintained in the consecutive
years. There is an unavoidable question
concerning the market saturation. Western
markets' predominant features are: large size,
regional markets' signicance and, above all,
a diversity of formats (smaller formats in
particular). Does Poland's market stand the chance
to reach 50 percent private label saturation, as it is
the case of Spain or Switzerland? If we followed
the western markets' footsteps by adopting the
analogous development model - this is possible.
White label market saturation will be growing as
long and as intensely as the consumer's private
label awareness increases. A correlation of
expertise, demand for particular goods and the
crisis' aftermath (the rational economisation effect)
may lead to a greater consumer's interest shift
towards white label products. In Poland however
who neglect strategic work on the white label's
image will have protability problems, they may
even nd it difcult to keep it up in the market in a
few years' time.
A dynamic private label market needs
a modern trade show designed to strengthen and
enhance the private label position, an expo
designed as a platform for interesting initiatives,
conferences and ideas exchange. The Private
Label Middle Europe Expo's début has been the
rst step in the right direction.
regional producers who are willing to produce
white label products. Against the market
background, various innovations which enhance
the product quality, such as the product recipe,
composition, functionality and packaging aesthetics
will have to become white labels' distinctive
feature.
it will take several years.
The rst PLME edition has been
a challenge. I am glad we follow the example of
other countries and hold trade fairs at home. This
unites the whole market. The ideal solution
would be to expand the future events' scope to
include a discussion panel or presentations of
people who deal with private labels on day-today basis. Speakers would have to represent
both suppliers and retailers.
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Targów
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Kolejna ed
Ireneusz Cichoñski
Intermarche
Polska
PLME 29-30 JUNE 2015
Targi Kielce
Professional, focussed on exhibitors
and visitors
made this our motto - adds President
Targi Kielce trade fair and expo Andrzej Mochoń PhD. Owing to these
centre is ranked second in Central and investments, not only has Targi Kielce
Eastern Europe.
developed from a B2B exhibition
organiser to become a trade fair and
The Kielce exhibition centre conference centre. With these new
enjoys almost 30% of Poland's trade fair facilities we have been aided in our
and expo market. Targi Kielce offers attempts to bring new guest into Kielce. It
90,000 m2 of exhibition grounds including needs to be highlighted that Targi Kielce's
36,000 of indoor space in the 7, fully infrastructure has been developed to be
equipped and cutting-edge exhibition halls. wheel-chair user friendly .
Targi Kielce - annual facts and gures The area around Targi Kielce
217,000 visitors from almost 60 countries, has changed beyond recognition. There
6,000 exhibitors as well as 175,000 m2 of are e.g. brand new roads. With the new
the exhibition space leased.
and modernized road infrastructure Targi
Targi Kielce started its business Kielce offers an easy and collision-free
operations in 1992. The rst trade fair access right from the Kielce's ring-road staged in the Kielce expo centre was the from Warsaw, Krakow and Lodz. - Now
• Central and Eastern Europe's second
International Defence Industry Exhibition we boast the most comfortable access
largest exhibition centre
which has now gained an international among all Central and Eastern Europe's
recognition. - In the 90's Kielce was a exhibitions centers - says Andrzej Mo• 7 exhibition halls
venue for just a few exhibitions a year - choń PhD - Targi Kielce CEO.
• 19 multifunctional conference rooms
today Targi Kielce is the stage for over 70
• 90.000 square metres of exhibition space
trade shows and the calendar of events is
systematically expanded. We are also the
• outdoor exhibition area and a testing
GPS coordinates:
organiser of almost 700 conferences and
ground for dynamic shows
other annual events - says Andrzej
50° 53' 56,47'' N
• 2,400 parking spaces
Mochoń PhD, Targi Kielce President of
20° 35' 20,57'' E
Board.
wheel-chair user friendly facilities
Back in 2002 the company's
market share accounted only for 9.5%, in
2006 it was 19% and in 2008 - 22%. Targi
LithuaniaVilnius
Kielce is ranked second among all Central
Dania
8h
and Eastern Europe's exhibition and
• over 70 exhibitions
Minsk
congress centres as well as one of the two
every years
8h
Poland's leaders of the trade fair market.
• over 700
- The success of the expo
congresses,
Belarus
centre's is mainly attributed to the
Warsaw
7h
conferences
professionalism of its personnel. Not only
Poznan Lodz 2,5h
Berlin
and training
4h
is the team open to new challenges; they
2h
Kiev
sessions
also assume truly creative approaches
10h
Lublin
Germany
2,5h
when challenges arise. We do not intend
KIELCE
• over 6,000
to rest on laurels. We have expanded and
exhibitors
Krakow
7h
complemented our offer; in August 2013
Ukraine
1,5h
•
over
210,000
2h
Prague
the brand new Congress Centre for 1,000
Czech Republic KatowiceSlovakia
visitors
people was made available for our guests;
6h
• more than 160
6h
in autumn the west-side entry terminal and
Bratislava
official delegations
a multi-storey car park for half a thousand
Vienna
8h
from all corners
vehicles also became operational . Henry
Budapest
Austria
Ford - a man of success once said of the world
Hungary
"Companies whose growth is based on
development will never perish". We have
TARGI KIELCE:
LOCATION
2013
Poland
2013
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PLME
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PRABE IEW
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SECOND
EDITION!
EXHIBITION AND CONFERENCE
FOR PRIVATE LABEL PRODUCERS
29-30 JUNE 2015
Join
the
leader
s!
EXPO
E
M
L
P
RTH
IS WONG
JOINI
ng
marketi
widen
n
s
a
u
c
s
th
r
ito
and
• Exhib
tworks
e
n
g
in
d
and tra
s levels
w
e surplu
s
a
r for ne
e
r
c
in
prospe
n
a
ance
c
h
c
s
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e
ito
is th
is
th
• Exhib
s
artner
trade p
ng-term
blish lo
ta
s
n
e
to
peratio
rfect
ss coo
e
in
ve a pe
s
a
u
h
b
ts
n
a
ray
particip
hole ar
ch a w
• Expo
n
u
la
n to
d gain
occasio
ucts an
d
o
r
p
om
of new
back fr
nt feed
ta
s
in
n
a
rs.
ir visito
trade fa
PRODUCT
AND SERVICE
CATEGORIES:
• Food products and beverages
• Health and beauty products
• Cleaning agents and household
chemical products
• Hygienic products
• Natural and organic produce and products
• Packaging, design
• „Do It Yourself” tools and accessories
• Clothes and footwear
• Stationery and office products
• Plastics
• Products and services for brand
design marketing and advertisement
• Home and kitchenware
• Pet food and supplies
• Baby and child care products
and accessories
• Other products categories
• Non-Food Section
PROFILES
OF VISITORS
• International retail chains
• Hypermarkets
• Supermarkets
• Shopping malls
• Warehouses, distributors
• Airlines
• Producers
• Private label owners
• Fast-food chains
• State and governmental
institutions and organisations
• Retail stores
• Grocery chains
• Importers and Exporters
• Hotel and restaurant chains
• Catering companies
CONTACT:
ct
Conta sk
a
d
n
a
s
u
ial
c
e
p
s
about s for
price ion!
dit
e
5
1
0
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TARGI KIELCE SA
1 Zakładowa Street
25-672 Kielce
Robert T. Frąk
e-mail: plme@targikielce.pl
Telephone: +48 41 365 12 12
fax +48 41 365 13 12
Katarzyna Magdziarz
e-mail: magdziarz.k@targikielce.pl
Telephone: +48 41 365 12 07
fax +48 41 365 13 13
www.markiwlasne.pl