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HOW TO
TAKE CONTROL
OF YOUR SOCIAL
CONTENT
0427 667 531
philippa@philippaspork.com
@PhilippaSpork
RulesofSocialEngagement
www.philippaspork.com
When it comes to mastering and
staying on top of today’s must-have
marketing tool: Content Marketing, I
hear the same frustrations again
and again from small businesses.
Without a doubt it nearly always
boils down to what they
don’t have:
1
NO TIME
For stepping out of the day-to-day tasks of running a business to focus on marketing
planning or execution.
2
NO IDEA WHAT TO CREATE
before social media you only had to write your web copy once and then set and
forget. Now I have to figure out what to write about and how and where to post it.
But I’m not a writer OR a social media guru!
3
NO CONSISTENCY
Because of having no time and no idea what to create,so many businesses complain
their marketing efforts are inconsistent at best; receiving focus only when a good
idea presents itself or when there is a spare minute.
4
NO IDEA HOW TO MEASURE ROI
Without effective tracking tools, content marketing can be difficult to measure, and
this baffles most small businesses.
5
NO CONFIDENCE
No control over the process leads to a lack of confidence, which leads to a general
lack of enthusiasm and negativity towards the whole process. This often turns
content marketing into a burden that gets put in the ‘too hard basket’.
If the above resonates with you, do not worry! The Rules of Social Engagement toolkit guides
you through an easy to follow step-by-step process for content success.
0427 667 531 |
philippa@philippaspork.com |
www.philippaspork.com
RULES OF SOCIAL ENGAGEMENT
PROVIDES A SOLUTION THAT
DE-MYSTIFIES CONTENT MARKETING BY:
Providing you with the organizational tools and templates to help you take control of
your content marketing in your own time, and at your own pace.
Guiding you through the process of defining the right content messaging for your
business, and then showing you where to find global examples to inspire you for
content ideas.
Planning is key in content marketing so we provide you with a no-fuss
calendar-planning tool to make sure you stay on track and keep your content
up-to-date.
Providing tracking tools and templates that allow you to capture trends and changes
in your content engagement, and map this against real revenue outcomes.
Providing you with a combination of tried and tested templates and tools, and
on-going support, making sure you stay on track and feel in control.
0427 667 531 |
philippa@philippaspork.com |
www.philippaspork.com
ABOUT PHILIPPA SPORK
Marketing
Strategist,
Media
Solutions
Specialist, Author and Facilitator Philippa
Spork is passionate about enabling
businesses to connect with their customers in
today’s social world. Philippa spent more than
two decades working with some of the globe’s
biggest brands to create innovative marketing
solutions that drive sales in an increasingly
complex marketing landscape. In 2012
Philippa embarked on a new journey, opening
her own boutique marketing-consultancy
called BlueSky Engagement. She soon
learned the value of her marketing expertise,
and worked tirelessly with a wide range of
businesses to effectively navigate and
implement the broad range of marketing
possibilities available to them.
Launching her own small business taught her
first hand how important marketing processes
are for a growth period for a business in any
industry. She also quickly realised that
exclusive consulting fees were out of reach for
many. She began to collate the concepts and
tools that she applied everyday in her work,
into an easy-to-manage process that small to
medium businesses could both afford,
understand and activate!
PLAY BY THE SOCIAL RULES
E- COURSE
A practical and interactive e-learning course
that equips you with the tools and knowledge
you need to make sure your business makes
money out of your content.
MENTOR PROGRAM
The Rules of Social Engagement support
program allows you to receive ongoing
mentoring and support throughout your
content marketing journey. Whether via Skype
or in person, it’s amazing what some
dedicated one-on-one time with an objective
expert can do to enhance your planning and
motivation.
Sometimes just work-shopping ideas with
someone who has been through the process
many times before, and coming away with a
practical checklist can assist you in reaching
your goals more effectively.
THE BOOK
A step by step plan for driving sales through
social content.
0427 667 531 |
philippa@philippaspork.com |
www.philippaspork.com
TESTIMONIALS
“
Philippa has worked with me for nearly twenty years in the media industry, and so I didn’t
hesitate to employ her on a Consulting basis when she started her own business in 2012. With
BlueSky I know that I will always receive focused attention, and that I will always feel prioritised.
Philippa is one of the most creative and efficient strategist I know, who is always results
focussed. One of her key strengths lies in developing effective business solutions tailored to suit
the task at hand.
”
Jenny Hosie
Director Integrated SALES
Seven West Media RED
“
Philippa is a consummate professional who gets the digital and social web. Working with her
is a joy. Her clients interests are always her priority and making sure they achieve their goals is
paramount.
”
Jeff Bullas
Blogger, Best Selling Author and
Forbes #11 Social Media Power Influencer
“
Over the last 9 months, BlueSky Engagement has enhanced my business ten fold. After
meeting with Philippa and scoping a brief out to address raising my profile on the Social Media
platform, a strategy was developed and currently we are in implementation mode. The strategy
addressed the practical nature of social media however it was tailored to me and my style of
business. It has been responsive and developing over the last 9 months. Without Philippa’s
expert knowledge and quest to constantly evolve, we would not have achieved the results we
have today nor the breath of reach of our campaign. It is a pleasure to work with Philippa and the
BlueSky team. Responsiveness is the key to Philippa’s ability to deliver. I look forward to
continually evolving and growing in time.
Amanda Butler
Havig & Jackson
“
Whilst approaching a period of rapid change for the automotive collision repair industry, Auto
Parts Group partnered with Bluesky Engagement to develop a public relations strategy to
position our business with the strength to face new challenges. Their experience, guidance and
clear communication has delivered positive outcomes in terms of both customer and media
engagement, giving us the confidence to broaden our online presence and develop deeper
connections with customer and stakeholders alike. We certainly feel that with the help of
BlueSky, we are on the right track moving towards a position of thought leadership in our
space.
”
Nigel Bishop
Stakeholder Relations
Auto Parts Group
0427 667 531 |
philippa@philippaspork.com |
www.philippaspork.com
SOCIAL CONTENT
MARKETING EXPLAINED
YOUR ONE-STOP CONTENT STRATEGY
FORMULATED FOR SME BUSINESS SUCCESS.
Are you sick of marketing jargon and acronyms you
don’t understand? Fed up with conflicting advice and
don’t know where to start with social content marketing?
Then Rules of Engagement is for you!
Rules of Social Engagement offers small to medium businesses a step-by-step action plan to
guide you through the content marketing process - from idea, to execution, measurement and
right through to delivery.
LET ME BE YOUR CONTENT COACH!
My goal is to enable small businesses to feel great about their content marketing, without having
to break the bank through expensive consulting fees. Let’s face it – nobody knows your business
or your customer like you do. So, if you don’t want to hand content creation over to an external
content agency, then read on!
This program ensures that you have the skills you need to take your brand from obscurity
to notoriety by:
1. SIMPLIFYING THE BUZZWORDS and teaching you how to take big marketing ideas and
adapt them into affordable tactics for the real world
2. Providing You With The TOOLS to MAP OUT A PLAN for your content that is both
ACHIEVABLE and DELIVERABLE
3. Providing CONTEXT around EXPECTATIONS and metrics for SUCCESS
IN the END…..
Rules of Social Engagement provides the inspiration and tools to develop and implement a
practical and measurable plan to drive sales!
0427 667 531 |
philippa@philippaspork.com |
www.philippaspork.com
YOUR COACHING SESSION STARTS NOW!
STEP 1
DISCOVERY
STEP 2
STEP 3
PLANNING
EXECUTION
By the end of STEP 3, you will know how to:
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s!UTHENTICATEIDEASTOYOURBRANDCONTENTSTATEMENT
s#REATEA3TRATEGICPLANFORALLASPECTSOFYOURBUSINESSINTHERIGHTCONTEXT
s4RACKANDEVOLVEYOURMARKETINGCONTENTTOADAPTTOCHANGINGCONDITIONS
s-EASUREANDTRACKYOURACTIVITYENSURING2/)
s4ELLA3TORY
s4ARGETYOURMESSAGINGTOTHERIGHTPEOPLEATTHERIGHTTIME
s!DDVALUETOYOURCONTENT
s'ETYOURCONTENT2EMEMBERED
0427 667 531 |
philippa@philippaspork.com |
www.philippaspork.com
STEP 1 - DISCOVERY
The first critical part of the process is called DISCOVERY.
1. BRANDING
brand assets, digital assets and thought
leadership.
2. KNOWLEDGE
planning, tracking and awareness.
S
E
C
BR
DING
AN
The DISCOVERY phase explores your:
RESOU
R
Our Content Readiness tool enables us to discover how content-ready you are, and we will
work with you through the steps to enable you to create the most impactful content marketing
program possible to drive sales for your specific business.
3. RESOURCES
tools, people and budgeted resources.
KN
O WLEDGE
It’s about honestly answering the questions by completing our Content Readiness tool so that
we can determine what your business needs to take control of your content marketing!
An interactive session will allow us to assess your current brand assets and resources, in order
for you to come away with a checklist of must-do actions in order to position your business for
content success.
At the end of the session, you will be provided with an in-depth report on your results and your
current assets and tools, along with a recommended action plan and ongoing engagement that
suits your budget.
0427 667 531 |
philippa@philippaspork.com |
www.philippaspork.com
STEP 2 - PLAN & TRACK
It’s nearly impossible to know how to get where you are going unless you have a plan so the
second step is all about planning. This is where we introduce FAMED - the strategic planning and
calendar creation phase of your content management program, made up of five steps:
Famed teaches you how to:
1. FIND YOUR INSPIRATION
and learning lessons from local and global brands that have gone before us, being inspired
fromideas that worked and learning from the ones that didn’t.
2. AUTHENTICATE
the ideas that inspire you to your business by creating your Brand Content Statement.
3. MAP OUT
a strategic content plan across all marketing assets based on realistic metrics for success
4. EVALUATE AND EVOLVE
By Planning and monitoring to allow you to maximise tactics when they work, and changing
course altogether when they don’t.
5. DELIVER
analysis of your program to your stakeholders against a clear set of goals and measurement
metrics, ensuring your content program has a fruitful future.
0427 667 531 |
philippa@philippaspork.com |
www.philippaspork.com
STEP 3 - EXECUTE
It’s nearly impossible to know how to get where you are going unless you have a plan so the
second step is all about planning. This is where we introduce FAMED - the strategic planning and
calendar creation phase of your content management program, made up of five steps:
STAR teaches you to:
1. Become a STORYTELLER
creating content in context, that connects withyour audience,with results you can measure over
time and in the right context.
2. TARGET
your customer by creatingan ideal customer Avatar, and targeting your campaign to make sure
your messaging reaches them.
3. ADD VALUE
to your target through the creation of content that delivers both value for time, and value for
money, whilst building trust with your brand.
4. Be REMEMBERED
not only for a compelling tactic, but for it to be associated with your brand – through memorable
and tangible calls to action.
0427 667 531 |
philippa@philippaspork.com |
www.philippaspork.com
NOTES
0427 667 531 |
philippa@philippaspork.com |
www.philippaspork.com
So all you have left to do now is….
PLAY BY THE RULES OF
SOCIAL ENGAGEMENT
& start to create content that really works!
If you’re still not sure where to begin, or want more information on
the mentor program, or public speaking engagements, please
contact me now to find out what Rules of Social Engagement
Solution is best for you.
0427 667 531
philippa@philippaspork.com
@PhilippaSpork
RulesofSocialEngagement
www.philippaspork.com