On the Road… The Journey from Onset through Remission April ✱ 2015 Denver to San Francisco: What a difference a year makes On the Road… The Journey from Onset through Remission ! Last year I attended the American Academy of Dermatology’s 72nd Annual Meeting in Denver. I rubbed elbows with over 8,000 dermatologists and learned enough to set some personal goals for the AAD’s 73rd Annual Meeting planned for San Francisco. On Saturday, March 7, 2015, I left Texas in a rental car and began a 4,868-mile, 23-day adventure. I was literally On the Road… to the Mayo Clinic in Scottsdale, AZ and on to UC San Diego, UC Irvine, UCLA, USC and a gaggle of dermatology clinics in Southern California. Then it was on to San Francisco. A road trip can easily go horribly wrong or April 2015 ✱ Volume 2, Number 6 Copyright © 2014-2015 by PRP Alliance ! Published monthly by the PRP Alliance 1500 Commerce Drive Plano, TX 75093-2640 Phone: 214-205-0574 EDITORIAL Publisher & Editor: Bill McCue Associate Editor: Nicola Galt Senior Proofreader: Pat Batty Voluntear Prufreedur: Candace Cooper SUPPORT GROUP LIAISON Facebook: Tierney Ratti, Administrator PRPSG: Still seeking a volunteer wonderfully right. Thankfully, all my ducks seemed to be lined up. There were seven PRP Meet & Greets My road trip provided an opportunity to meet Michael Funk, Will Sivilli and his fiancé Pam, Pat Nathan, Nancy Wilson-Ramón (her husband is the PRPer), Nicola Galt, Marianne Bowles, Gena Hubach and her mother Gwen, Mitch Miller and Mary Holman, and Claire Gearing and her daughter, Kitty. The three Exhibit Halls made it easy to access information Thanks to the Coalition of Skin Diseases, Nicola and I had access to the Exhibit Halls from 7:30 AM to 5:00 PM, Saturday through Monday. All the companies and organizations we needed to see were available to chat. Some BIG announcements to be made There are several important announcements to be made this month involving: ✴ last month and the resulting brouhaha?) SUBMISSION OF CONTENT Letters, articles, updates, events, images and inquiries regarding On the Road… should be sent via email to Bill McCue at (editor@prpalliance.com) or via the PRPA website (prpAlliance.com) OPT-OUT POLICY Anyone who is currently on the mailing list to receive On the Road…The Journey from Onset through Remission may request to be removed from the mailing list at anytime via email. CLICK Opt-Out. Healthline.com (remember their “mildly itchy” faux pas early ✴ THE DERMATOLOGIST, a magazine currently reaching 14,798 dermatologists, physician assistants and dermatology nurses ✴ Plans for the PRP Alliance to become a non-profit organization with 501(c)(3) tax-exempt status, a prerequisition for membership in the Coalition of Skin Diseases. And there’s even more good news to share. Read on…. Bill McCue PRP Patient Advocate Table of Contents On the Road … The Journey from Onset through Remission: April, 2015 ! Road trip spawns PRP Meet & Greets Eight PRPers, two spouses, a fiancee, a mother and a daughter share their stories 16 The grand harvest at the Mayo Clinics The door has been opened to document the diagnosis and treatment of PRP since 1950 17 PRP and the Efficacy of Cosentyx Novartis offers to contact Glen Misek’s dermatologist to monitor his use of the drug 5-6 PRP to be featured in THE DERMATOLOGIST The PRP Alliance has been asked to write 750 -word, 2-page article for July issue 18 Woman’s Dermatologic Society The PRP community needs to nurture a relationship with this dynamic group 7-9 Coalition of Skin Diseases It has taken a year, but the PRP Alliance has found friends to help us on our path forward 19 SDPA eager to learn about PRP The Society of Dermatology Physician Assistants offers a page in upcoming issue 10 A Front burner project: 501(c)(3) The PRP Alliance is fully committed to becoming a tax-exempt, non profit by 11/06 20 Dermatology Nurses Association In year’s past, articles about PRP were published. We need to reboot that support 11 PRPA & Canadian Skin Patient Alliance Great opportunity to write about the PRPers in Nova Scotia and Dr. Robert Tremaine 21 We need to know more about biopsies Dermatopathology services may help the PRP community with insights and stats 12 PRPA forges ahead with IDPOC 2015 PRP Alliance committed to participation in the upcoming international conference 23 PRP research presented Jean-Luc award PRP Alliance recognizes Dr. Jouni Uitto, et.al. at gathering of TJU dermatology alumni 13 Dermatology World This AAD publication should be on the reading list of every PRP Patient Advocate 24 PRPA thanks Beiersdorf’s brand manager It was time for the PRP community to thank makers of Eucerin and Aquaphor in person 14 Practical Dermatology Another publication worthy of an article about PRP written by a dermatologist 24 AAD’s Dialogues in Dermatology PRP Alliance interviewed for inclusion in the innovative continuing education program 15 Dermatology Times We need to help a dermatologist submit an article about PRP for publication 25 Path Forward: The fork in the road The future of the PRP Alliance rests in the hands of an involved PRP community 1-3 Faux pas creates incredible opportunity PRP community given opportunity to set record straight for current and future PRPers 4 Table of Contents On the Road … The Journey from Onset through Remission: March 1, 2015 PRP Meet & Greets from Texas to California 1 Editor’s Note There’s something about Laura Numeroff’s book, If You Give a Mouse a Cookie, that strikes close to home. While the mouse goes from a cookie to a glass of milk to a straw and more distractions, I went from a four-day gathering of dermatologists in San Francisco to a 24-day, 4,868-mile adventure. Only one PRP Meet & Greet was initially planned and Mary Holman and Mitch Miller offered to coordinate the many PRPers I expected. But alas, no PRPers 03/07/2015 —— Michael Funk, Abilene, — neither active nor in remission — signed up. Texas; Onset: 04/2013 @ 63; Dx: 09/2013; Initially my plan was to fly to San Francisco and stay with my son, a graduate student at Stanford University. As I planned for every contingency, I discovered that I needed more Type 1; Current Status: nearing remission; Dermatologist: Dr. Joe Cannon. My second Meet & Greet with Mike, a fellow veteran. than a suitcase and a carry-on. I needed to rent a car because my 2004 PRP Cruiser might die going to California or coming back. The mantra: “Each one different. Each one special.” made every mile I drove a gift, and every day an opportunity. The rental car meant, however, I could see Michael Funk and Will Sivilli, have a Meet & Greet in San Diego and maybe even Gena Hubach in Merced. I was hopeful. I also used my ground transportation as an opportunity to visit the dermatology departments at the Mayo Clinic (Scottsdale, AZ) and teaching hospitals in Southern California (UC San Diego, UC Irvine, UCLA, USC and two VA medical centers. The eight Meet & Greets reminded me that the PRP Alliance is an aggregation of people with a rare skin disease where we desperately 03/09/2015 —— Will Sivilli, Tucson, Arizona; Onset: 04/2008 @ 56; Dx: 05/2008; Type 2; Current Status: chronic; Current dermatologist: Dr. Paul English. Will’s best treatment for PRP is need each other. The mantra: “Each one every time he visits his condo in Mexico and bathes in different. Each one special.” made every mile the Sea of Cortez. I drove a gift, and every day an opportunity. PRP Meet & Greets from Texas to California 2 03/17/2015 —— Pat Nathan, San Diego, healthcare analytics. The discussion over lunch California; Onset: 04/2013 @ 70; Dx: 12/2013; centered around the reliability of the oft-quoted PRP Type 1; Current Status: Remission. Had forgotten that prevalence rate of one in 400,000. Pat is a dermatopathologist who studied with Dr. Nicola Galt, Central Otago, New Zealand; Onset: Alan Mentor, a Dallas-based PRP guru in his own 09/2004 @ 31; Dx: 09/2013; Type 2; Current right. We discussed biopsies as a diagnostic tool. She status: chronic. On this, her first trip to America, put the efficacy of biopsies on my front burner. Nicola has included the American Academy of Nancy Wilson-Ramón was representing her Dermatology 73rd Annual Meeting on her itinerary PRPer husband, Jose Ramón, San Diego, California; that included Disneyland, Universal Studios and Onset: 01/2015 @ 77; Dx: 02/2015; Type 1; Fisherman’s Wharf. She even “worked” the Coalition Current status: acute; Current dermatologist: Dr. R. of Skin Diseases booth in the Exhibit Hall for two Simon Jacob. Nancy’s professional life has been in hours on Saturday and Sunday (03/21-22) 03/17/2015 —— Marianne Boyles, San Diego, California; Onset: 08/2013 @ 60; Dx: 09/2013; Type 1; Current Status: on the road to remission. Current dermatologist: Dr. Tina Chen, San Diego. Marianne is employed by a large law firm and could only manage a 30-minute break. Nicola and I met her in the lobby of her office building. She is as gracious in person as she is as a frequent participant in the “Land of Chat.” PRP Meet & Greets from Texas to California 3 03/17/2015 —— Gena Hubach, Merced, California; Onset: 07/2012 @ 43; Dx: 04/2013; Type 1; Current Status: on the road to remission. Current dermatologist: Dr. Justin Ko at Stanford University. Nicola and I met Gena and her mother, Gwen, at Pea Soup Andersen’s in Santa Nella on Interstate 5 as we drove from San Diego to San Francisco. We could have talked for hours about Gena’s version of PRP and the challenging road she has traveled. 03/22/2015 —— Mary Holman and PRPer Mitch Miller, Novato, California; Onset: 06/2011 @ 59; Dx: 09/2011; Type 1; Current Status: in remission “with remnants.”. Current dermatologist: PRP guru Dr. John Koo at UC San Francisco. Nicola and I met Mary and Mitch for dinner and again, the following day, for lunch. Mitch and Mary took Nicola on a six-hour tour with the couple acting as tour guides. In the space of 24 hours these “new friends” became our “old friends.” 03/29/2015 —— Claire Gearing, Scottsdale, Arizona; Onset: 04/2014 @ 40; Dx: 05/2014; Type 1; Current Status: nearing remission; Dermatologist: Dr. Jerold Powers. The unusual Meet & Greet venue was the cafe at the IKEA in Tempe, Arizona. Also had the opportunity to meet Claire’s daughter, Kitty, who has supported her Mum on her journey with PRP. 4 Healthline asks PRP Community to write the article The first order of business for the PRP Alliance was to officially register for the American Later in that day Bill received an email from Rachael with the following message: Academy of Dermatology 73rd Annual “It was nice meeting you and Nicola today. Meeting. It was Friday morning, March 21. I just wanted to follow up with you about Next on the agenda was to fulfill a promise changing the language in our PRP article made to the PRP community in the March to more accurately reflect what it’s like to issue of On the Road…. Specifically, Bill and live with the condition. Please talk to the Nicola were going to make the 10-minute walk PRP community and email me with the from Moscone Center to 660 Third Street, the language you prefer to be used, and we’ll location of the Healthline Networks corporate update the article.” headquarters. Read about Healthline’s “mildly itch” faux pas in the March issue of On the Road… (pages 7-9) An opportunity and a responsibility Mission accomplished! But be careful what you wish for. We have the opportunity to rewrite the entire article about PRP — not just edit the “mildly itchy.” The elevator doors opened to rows of desks Rachael wants the article on PRP to reflect and computers. No one looked up except the the reality of the disease as experienced by person at the desk closest to the elevator. Bill PRPers. Healthline.com averages the #3 told her the story about the Healthline.com “result” when PRPers search for pityriasis rubra “mildly itchy” faux pas. pilaris on Google, Yahoo and Bing. This is an She listened intently, excused herself and opportunity to provide a response that future waded into sea of workstations. Within three PRPers will find helpful, hopeful and accurate. minutes Rachael Maier, managing editor of Bottom line: We need to get it right! Healthline.com, understood the faux pas. PRPers who want to help in the development of this article should CLICK HERE. 5 Bill — I am writing to invite the PRP Alliance to write a Guest Commentary for The Dermatologist’s “Voices” column for the July 2015 issue. — Lisa by Bill McCue, PRP Patient Advocate ! In late March, 2014, over 8,000 dermatologists There was no short cut to be taken. When I assembled in Denver, Colorado along with handed magazine editors my PRP Alliance over 400 exhibitors. Included among a gaggle business card I knew that our website, 17 of publications was THE DERMATOLOGIST, issues of On the Road… (360-plus pages) and published by HMP Communications, a leader the ever-growing PRP SURVIVAL GUIDE (650-plus in healthcare communications and education. pages) would help the PRP Alliance rise above HMP publishes some of the nation's most well- the noise level. respected medical journals across a wide spectrum of medical specialties. Back then, the first 10-page issue of my newsletter (April, 2014) of the On the Road… hadn’t even been written and the PRP SURVIVAL GUIDE had absolutely no content. All I had was a PRP sweatshirt extolling the rarity of PRP. Pitching a story to the media Public relations is both an art and a science. I On the last day of the AAD Annual Meeting, I received an email from Lisa Samalonis, managing editor of THE DERMATOLOGIST: “I am writing to invite the PRP Alliance to write a Guest Commentary for The Dermatologist’s “Voices” column for the July 2015 issue. The 750-word article is an opportunity for the PRP Alliance to speak directly to our professional audience — knew that the newsletter would be critical to made up of dermatologists, derm physician establishing future credibility with the media. assistants and derm nurse practitioners.” PRP to be featured in July 2015 issue of The Dermatologist At one time or another we all have been challenged in body, mind and spirit. The success of the PRP Alliance will be based on the relationships we build whether we journey over rocks or through golden fields. Lisa explained that the article will run in print, I returned from the Denver AAD gathering online at www.-the-dermatologist.com and and was declared in remission by Dr. Arturo also in their digital tablet edition. Dominguez on April 8, 2014. For the past year The topic is ours to choose. We can focus on our mission as it pertains to dermatologists. ✴ The timely diagnosis of PRP and a more effective use of biopsies as a diagnostic tool ✴ A broader palette of treatment options ✴ Increased PRP-related research ✴ Referral of patients with PRP by the dermatologist to the PRP Alliance, PRP Facebook Support Group and PRP (email) Support Group. Lisa added: “The purpose of the ‘Voices’ section is to connect the community and help foster more industry-wide communication. We are featuring guest commentaries from various associations and foundations over the course of 2015-16. Samples of Voices guest commentaries are available online. Epilogue We have all been in pain from PRP. It is a common denominator we share. We have been challenged in body, mind and spirit. the San Francisco AAD Annual Meeting was going to be the lynchpin in my planning to enlighten dermatologists. The ongoing success of the PRP Alliance will be based on the mutually beneficial relationships we build whether we journey over rocks or through golden fields. While reviewing THE DERMATOLOGIST Editorial Board, a name of a friend of the PRP community appeared. It was none other than Jouni Uitto, MD, PhD and chair of the Sidney Kimmel Medical College’s Department of Dermatology and Cutaneous Biology at Thomas Jefferson University. For a rare disease, our paths keep crossing. It may be a sign. PRPers who want to help in the development of this article should CLICK HERE. 6 7 A new journey begins. by Bill McCue, PRP Patient Advocate New challenges await. ✴ Shadi wasted no time and introduced My attendance at the AAD’s 72nd Annual me to Jean Pickford, executive director Meeting in Denver in 2014 was based on a of the Foundation for Ichthyosis and need to understand the dermatology market. Related Skin Types (FIRST) and CSD What I really needed was to better understand treasurer, who invited me to consider the world of skin disease advocacy. joining the Coalition of Skin Diseases (CSD). Four people are responsible for where the PRP Alliance is today — committed to a new journey. Here’s the timeline: ✴ Dr. Arturo Dominguez is my dermatologist at University of Texas Southwestern in Dallas. Under his watchful eyes, my 20 months as an “active” PRPer ended on April 8, 2014. ✴ Arturo introduced me to a colleague and dynamic skin disease advocate, Dr. Shadi Karoush, a dermatologist with Massachusetts General Hospital. Dr. Arturo Dominguez Dr. Shadi Kourosh ✴ Jean referred me to Kristi Schmidt-Burr, president of the CSD and the BCC Nevus Syndrome Life Support Network. For the past year Kristi has extolled the benefits of CSD membership. The new journey” upon which the PRP Alliance has embarked is “Organization Membership” in the Coalition of Skin Diseases by PRP Awareness Day. But first, the PRP Alliance must become a bona fide non-profit organization with 501(c)(3) tax-exempt status. Jean Pickford Kristi Schmidt-Burr 8 It will cost $200 to join the CSD. What are the benefits? There are three pre-requisites for Organization One of the most understated benefits of CSD Membership in the Coalition for Skin Diseases: membership is the access to the knowledge The PRP Alliance must be incorporated and experience of the 15 current member as a non-profit organizations. These are the folks who toil in The PRP Alliance must be tax-exempt under section 501(c)(3) of the Internal Revenue Code The PRP Alliance must directly impact patients (adults, adolescents, children) and families affected with skin diseases, while aligning with the mission of the CSD. We already qualify here. The stated benefits of membership include: ✴ Topical conference calls on organizational development ✴ CSD website addresses sent to all the vineyard of skin patient advocacy. They have been where the PRP Alliance is today. They are kindred spirits who share common goals and frustrations. Some are established non-profit organizations serving millions of families feeling the burden of a skin disease; others serve small populations suffering from rare diseases like ours. Organization membership provides an opportunity to build a special bond with people just like us, including: ✴ National Alopecia Areata Foundation ✴ BCC Nevus Syndrome Life Support members of the American Academy of Network Dermatology. Includes name, photo, ✴ mission and direct link to organization Cicatricial Alopecia Research Foundation ✴ websites. Cutaneous Lymphoma Foundation ✴ National Foundation for Ectodermal ✴ CSD iPhone app ✴ Joint display opportunity at the ✴ National Eczema Association American Academy of Dermatology ✴ Foundation for Ichthyosis & Related Skin Dysplasia Types Annual meeting ✴ Inclusion in the CSD Development Day and Skin Disease Research Lobby Day (all expenses paid for 2 individuals from each member organization) ✴ Membership on the CSD listserv (an active email group in which member organizations share resources) ✴ Name and contact information listing in the yearly CSD brochure ✴ Pride in knowing that you belong to a unique group of dedicated organizations who advocate on behalf of patients with skin diseases. ✴ Nevus Outreach ✴ Pachyonychia Congenita Project ✴ Int'l Pemphigus & Pemphigoid Foundation ✴ National Psoriasis Foundation ✴ Sturge-Weber Foundation ✴ Int'l Topical Steroid Awareness Network ✴ Vitiligo Support International ✴ Xeroderma Pigmentosum Family Support Group CSD membership provides the PRP Alliance with access to people, resources and experience critical for our path forward. 9 When two rare skin disease advocates “work the CSD booth” for two hours…they share more than stories. Marc Yale, Senior Peer Health Coach for the Pemphigus and pemphigoid are rare, International Pemphigus & Pemphigoid autoimmune blistering skin diseases that affect Foundation (IPPF) and I were both scheduled a very small percentage of the population. for “booth duty” in the Exhibit Hall at Blistering may be accompanied by severe Moscone Center on Sunday morning. For two pain, itching, burning, and stinging. Sound hours we fielded questions about the Coalition familiar? If extensive, the blistering can lead to of Skin Diseases from passersby — mostly life-threatening fluid loss, infection, and dermatologists. We also had an opportunity to disfigurement. chat about our respective rare diseases. Mark learned about PRP and the PRP Pemphigus and pemphigoid are chronic illnesses that, with rare exception, do not Alliance while I learned that the IPPF provides improve without active treatment. Treatment direct access to innovative and effective approaches include a control phase and then a support that maintenance phase, with the possibility of ✴ promotes the very best health care, ✴ improves quality of life, ✴ stimulates community resources, ✴ advocates for favorable government policies, ✴ accelerates the pace of scientific discovery and ✴ offers access to the world’s best source of information on pemphigus and pemphigoid. complete remission or disease relapse (flare). Pemphigus and pemphigoid patients are normal, everyday people and can live normal, everyday lives. It takes time, treatment, and perseverance, but it is possible. Mark and I both attended the CSD luncheon a day earlier where the incoming AAD president, Dr. Mark Liebwohl, announced an “open-door policy” for patient advocates like the CSD. It was great news to hear. The value of CSD membership also includes such serendipitous face to face, email or phone exchanges with fellow CSD members. Whether face to face, email or phone, such contact is a great return on a $200 investment. 10 What will it take to incorporate as a non-profit organization with 501(c)(3) tax-exempt status? A quick recap: Why should the PRP Alliance While LegalZoom indicates that it takes nine to become a non-profit corporation with 501(c)(3) 12 months for 501(c)(3) approval, CSD veterans tax-exempt status? There are seven reasons: estimate that it is more like five months. The 1. 501(c)(3) tax-exempt status is a pre- PRP Awareness Day goal is doable if we requisite to become a member complete the state filing before May 1. organization of the Coalition of Skin Here’s what happens. Diseases (CSD) ✴ As a first step in forming the non-profit corporation, LegalZoom will confirm that 2. 501(c)(3) tax-exempt status is a prerequisite to join the National the business name, PRP Alliance, Inc., is Organization of Rare Disorders (NORD) available. 3. The PRP Alliance will enjoy enhanced ✴ Incorporation and file them with the credibility within the nonprofit Secretary of State of Texas and complete community the remaining corporate formation 4. The PRP Alliance will be better positioned to pursue private and public documents. ✴ grants application and when it has been approved by the State of Texas. deductible for donors — an important ✴ 501(c)(3) application to the I.R.S. be exempt from federal income tax postage rates on corporate mailings How long will it take? We are looking at a two-step process. Rather What’s the cost? ✴ LegalZoom Fee $359 ✴ State Filing Fee: $25 ✴ 501(c)(3) Application Fees: $495 ✴ Obtaining the Employer Identification than wait four to six weeks, the PRP Alliance has elected to significantly expedite the filing of state documents (seven to ten business days) by paying an additional fee. Upon approval of the state application, LegalZoom will complete and submit the 6. Income earned by the PRP Alliance will 7. The PRP Alliance will qualify for lower LegalZoom will provide notification by email when it submits the PRP Alliance 5. Donations to the PRP Alliance will be tax and practical incentive LegalZoom will prepare Articles of Number: $49 ✴ Total Cost: $928 The path forward? Order a 501(c)(3) mug today. CLICK HERE 11 The Coalition of Skin Disease Luncheon opens door for PRP article about Nova Scotia in CSPA’s Canadian Skin Magazine by Bill McCue, PRP Patient Advocate When Nicola Galt and I picked up our name tags for the CDS Luncheon on Saturday (March 21), we received different table assignments. Wisely, luncheon organizers wanted guests to mingle and share. The mingle imperative continued when I discovered that the position of each guest at the table had been preassigned as well. Seated to my left was Kathryn Andrews-Clay, the recently hired Kathryn Andrews-Clay Executive Director executive director of the Canadian Skin Patient Alliance (CSPA). It turned out the be yet another case of serendipity. With a population of nearly 35 million, I knew that Canada should have around 87 “active” PRPers. Unfortunately, the PRP Alliance database has only identified 10. We really need a partner in Canada to help identify “active” PRPers and educate dermatologists. I was sitting next to her. By the end of the luncheon I was convinced that the Canadian Skin Patient Alliance was a kindred spirit with much more clout than the PRP Alliance. The CSPA is a national not-for-profit organization that provides education, information, a supportive online community, and opportunities to create and join local support groups for all Canadian skin patients. Dermatological services research report The CSPA also serves as a national umbrella organization for 14 disease-specific patient organizations. Each year, the CSPA publishes SKIN DEEP, a research report comparing access to dermatological services and drugs in each province and territory. Quarterly magazine The CSPA publishes CANADIAN SKIN. I took the opportunity to pitch a story about five PRPers in Nova Scotia to Kathryn. What makes the Nova Scotia story even more compelling is that three of the five PRPers have the same PRP-savvy dermatologist, Dr. Robert Tremaine. Such an article would help put PRP on the map of Canada and perhaps help identify more “active” PRPers. The Spring issue has just been published so I hope an article about PRP might coincide with PRP Awareness Day in the fall. 12 by Bill McCue, PRP Patient Advocate IDPOC is a PRP Alliance priority As reported in the March issue of On the After spending a few days with the members Road…, the International Dermatology Patient Organization Conference (IDPOC) is the firstever gathering of “patient leaders” dedicated to the operation of patient support organizations in the area of dermatology. The PRP Alliance has accepted an invitation of the Coalition of Skin Diseases in San Francisco, I realized that participation in the IDPOC is a proper use of what are always limited resources, e.g., time and money. PRP Alliance priorities are crystal clear. 1. File Articles of Incorporation of the from IDPOC 2015 organizers, paid the $120 Secretary of State in Texas to make the fee and registered for the event to be held in PRP Alliance a bona fide non-profit Vancouver, British Columbia on June 11-13, organization 2015. 2. Apply to the Internal Revenue Service for I look forward to a plethora of IDPOC workshops and forums in the following areas: 501(c)(3) tax-exempt status 3. Upon approval of the 501(c)(3) ✴ Successful fundraising application, join the Coalition of Skin ✴ Patient outreach Diseases, the National Organization of ✴ Building volunteer organizations Rare Disorders and the Canadian Skin ✴ Building and managing social media Patient Alliance. campaigns ✴ Improving care and treatment ✴ Providing more effective and timely diagnoses ✴ Networking with other patient support organizations ✴ Sharing our programs — giving and getting ideas. But the most exciting opportunity afforded by IDPOC 2015 is to participate in the creation of an international association of patient-led dermatology organizations. 4. Continue the publishing the monthly newsletter On the Road… 5. Continue to add content to the PRP SURVIVAL GUIDE 6. Continue adding “core data” to the PRPA database 7. Continue adding PRP-savvy dermatologists to the online Registry The immediate challenge will be to make the IDPOC 2015 a reality for the PRP Alliance. We have done it before, we will do it again. 13 The American Academy of Dermatology has a plethora of publications, Dermatology World should be on your reading list by Bill McCue, PRP Patient Advocate DERMATOLOGY WORLD offers PRP Patient Advocates an opportunity to better understand the challenges and “best practices” facing over 12,000 dermatologists in the U.S. In addition to a monthly archive of every issue of DERMATOLOGY WORLD going back to January 2011, there are separate archives for the following regular sections. ✴ From the Editor ✴ Legally Speaking ✴ Facts at Your Fingertips ✴ From the President Copies of DERMATOLOGY WORLD (March Question: How many patients do you see each week and how do you determine the ideal number of patient visits per week? How does Dr. Zalla’s response compare with your dermatologist? “We have a low-volume practice. I might see 25 patients in a day, because we choose to spend more time with each patient. We like to take the time to thoroughly explain what’s happening with their skin, what to do and not do about it, and why. Patients who have a thorough understanding of what’s going on… are more likely to be cleared in one visit. I do not believe in having patients come back in just to tell me they’re well. I’d 2015) were placed strategically around rather give that time to somebody else with Moscone Center. Here are three articles worth more serious problems.” a quick read: ✴ Whose data is it, anyway? by attorneys Alice Gosfield and Daniel Shay James Zallas, MD Two questions prompted responses worthy of note. ✴ Dermatology in Canada by Victoria Houghton, assistant managing editor ✴ Blueprints for Health Poilicy by Victoria Houghton, assistant managing editor Sometimes you will read an article and compare your own dermatologist’s approach Question: How do you encourage communication with your patients? Again, how does Dr. Zalla’s response compare with your dermatologist? “I always end my office visit session with ‘Do you have any questions?’ to give patients an opportunity to recall something else they may have forgotten to mention. Most patients appreciate this. We also provide disease-related brochures to patients. to patient care. For obvious reasons, DERMATOLOGY WORLD is In the March issue, DERMATOLOGY WORLD interviewed Dr. James Zalla (Florence, KY). now on the PRP Alliance reading list to learn about “best practices.” How about yours? 14 Practical Dermatology (Booth #1142) was a BIG surprise with unexpected opportunities for the PRP Alliance to raise awareness of PRP among dermatologists. by Bill McCue, PRP Patient Advocate PRACTICAL DERMATOLOGY is a monthly magazine that provides coverage of medical care, cosmetic advancements and practice management for clinicians in the field. Lots of straight-forward, how-to advice to enhance quality of care and improve the daily operation Surprise #3 And then there is DermTube and the DermTube Journal Club. The latter is a series of 37 six-minute videos hosted by Dr. Joshua Zeichner, Director of Cosmetic and Clinical Research in the Dermatology Department at Mount Sinai Hospital in New York. of dermatology practices. Surprise #1 The PRACTICAL DERMATOLOGY editorial board includes Alan Mentor, MD (Baylor University Medical Center, Dallas), a recognized expert in the treatment of psoriasis and a bona fide PRPsavvy dermatologist located with 20 minutes of the PRP Alliance office. Dr. Zeichner interviewed PRP-savvy Clay Surprise #2 Cockerell, MD about the latest developments Published bimonthly, NEWDERMMD offers tips in dermatopathology. Dr. Cockerell discusses for residents and new physicians on a range of how new tests may change the way topics related to professional and practice dermatopathologists and dermatologists development and new therapies. And there interact. It was Dr. Cockerell who confirmed she was — Brooke Eastham, MD recognized my own diagnosis of PRP in November, 2012. for her work as a second year resident at The Takeaway Harvard Dermatology. Watch video about PRP. PRACTICAL DERMATOLOGY, NEWDERMMD and DERMTUBE are not going to publish a patientwritten article about PRP. They would, however, consider something presented by the likes of Alan Mentor, MD; Brooke Eastham; Clay Cockerell or a growing list of PRP-savvy dermatologists we might be able to recruit. Food for thought. 15 How can the PRP Alliance be a catalyst for PRP-related news in the November 2015 issue of Dermatology Times? by Bill McCue, PRP Patient Advocate ✴ most loyal patients because of the way DERMATOLOGY TIMES is the only clinical news resource serving a readership of more than 14,000 dermatologists and other professionals they are treated while disgruntled ✴ to help practitioners put into perspective, a broad spectrum of issues affecting their business. Readers (dermatologists) receive See a disgruntled patient as soon as possible. Absence does not make the focused on skin care. Through unbiased reporting, the monthly newsmagazine strives Some disgruntled patients become the heart grow fonder. ✴ Have the patient come in before hours, or during lunch, so they're not sitting in the waiting room getting more angry. practical information to better understand Getting an article into Dermatology Times issues related to business growth. As PRPers we universally lament the ignorance DERMATOLOGY TIMES is not going to publish patient-written articles about PRP. There are, however, ways to place PRP into bona fide news via PRP-savvy dermatologists. Disgruntled patients require attention An article by staff correspondent John Jesitus in the February issue of DERMATOLOGY TIMES illustrates the opportunity and challenge of getting a PRP-related article into that publication. Some of the conclusions Jesitus presents — none of which involved any specific reference to PRP — provide insight into best practices: ✴ Avoiding patients who report complications is perhaps the quickest path to litigation ✴ Ensure that the staff knows which patients require urgent handling. and bewilderment of dermatologists who prematurely diagnose psoriasis and load us up with prednisone. Weeks, months and even years may pass before an accurate diagnosis is rendered. An enlightened dermatologist can be the focus of a news story. The PRP Community should collect both the horror stories of diagnostic incompetence as well examples of dermatologists who “nailed the diagnosis straightaway.” We need to identify PRP-savvy dermatologists who select and explain treatment options that work. If such treatments fail to provide relief, who are the dermatologists that are relentless in their quest for alternative therapies that do work. We can get PRP into DERMATOLOGY TIMES, but it will take some extra effort. Are we up to the challenge? Time will tell. 16 Like many great ideas, the plan had merit, but it turned out to be impractical. or perhaps wishful thinking? Okay…it was unrealistic. by Bill McCue, PRP Patient Advocate The plan was to visit the dermatology departments of major teaching hospitals in California and open important “channels of enlightenment.” My visits would precede the American Academy of Dermatology 73rd Annual Meeting in San Francisco (March 20-23). ✴ University of California, San Diego ✴ University of California, Irvine ✴ University of California, Los Angeles ✴ University of California, San Diego ✴ University if Southern California ✴ University of California, San Francisco ✴ Stanford University I learned (the hard way) that the only way to penetrate the dermatology department of a teaching hospital is to have someone on the inside who unlocks the front door. Similarly, visits to private clinics resulted in the exchange of business cards, delivery of a few PRP “Enlightenment” mugs, and little more. The same can be said for Veteran Administration medical centers San Diego, Los Angeles, Palo Alto and San Francisco. The “Rules of Engagement” (military jargon) require that a Public Affairs “honcho” (more military jargon) pre-approve the sharing of statistics and pre-approve access to dermatologists on staff. While I had hoped that teaching hospitals and the Veterans Administration would be a source of data on PRPers, this is not the case. There is a light at the end of the tunnel, and it is being held by Lynn Closway who works in the Office of Public Affairs at the Mayo Clinic in Scottsdale, Arizona. She took the time to listen to my story and promised to open some doors in Rochester, Minnesota where the Mayo Clinic data and the data keepers reside. Time will tell. 17 Novartis to coordinate with Glen Misek’s PRP-savvy dermatologist to monitor the efficacy of Consentyx by Bill McCue, PRP Patient Advocate ! Last year I visited all the pharmaceutical Since then, Glen has been prescribed companies exhibiting at the American Cosentyx. He also confirmed that his Academy of Dermatology 72nd Annual dermatologist is prepared to write a research Meeting in Denver, Colorado. I quickly learned paper if Glen’s results are positive. That’s why that while dermatologists could speak directly he was genetically tested for CARD 14. with sales and marketing representatives, I could not. I was routinely shuffled off to an outof-the-way kiosk with a placard displaying some variation of “Medical Information.” The sooner I told a salesperson I was a PRP Patient Advocate for the PRP Alliance, the sooner I would be ushered to the right person. They needed to know about Glen Misek On December 17, 2012, a U.S. federal trademark registration was filed for COSENTYX by Novartis AG. On January 10, 2015, Glen Misek (Illinois) posted the following message to the PRP Facebook Support Group: “Soon a new biologic will be approved in EU and US — Cosentyx from Novartis. Very stunning trial results in psoriasis and other autoimmune diseases. Inhibits a protein il17a which is also linked to PRP. You may want to ask your derm about it and potential to help.” Novartis Announces Cosentyx Approval Pharmaceutical companies have staggering advertising budgets. With over 10,000 dermatologists and other healthcare professionals, Novartis left no stone unturned. In addition to a significant corporate display in the Exhibit Hall and banners on the side of buildings, every San Francisco cable car carried “Cosentyx Approved” posters on all four sides. Novartis is serious about promoting Cosentyx. Perhaps Glen’s “experiment” will encourage researcher’s to focus on PRP. Time will tell. 18 The Women’s Dermatologic Society offers three opportunities to advance the PRPA goals by Bill McCue, PRP Patient Advocate ✴ Women are more susceptible to some diseases, at the whim of the rise and fall The Women's Dermatologic Society (WDS) was established in 1973 to help women in of hormones (depending on age and dermatology realize and fulfill their greatest disease state) potential. Since then, the WDS has grown to ✴ Woman view the physical consequences become an international organization, with of aging with a bit more trepidation than well over 1,000 members from around the most men. world. ✴ Women tend to use products (hair and WSD membership is comprised of both nails), undergo procedures, and take women and men, represents a diverse cross- medications that men usually do not. section of professionals in private practice, Opportunity #1 academia, managed care and industry. WDS President Kathleen Hectorne is one of While attending the American Academy of 27 doctors at Mayo Clinic Hospital in Dermatology 73rd Annual Meeting I learned Rochester, Minnesota. After 25 years as a about the new International Journal of dermatologist is Dr. Hectorne PRP-savvy? Let’s Women’s Dermatology. IJWD editor’s explain find out. the unique needs of women in the field of Opportunity #2 dermatology. The IJWD promises to deal with all issues in IJWD editors have called for WDS members to submit articles. We need to identify PRP-savvy dermatology but also specifically deal with dermatologists who are also members of the dermatologic issues that affect women and WDS and help them tell the stories of women their children. and children with PRP — the stories shared ✴ Alopecia to a female has different psychosocial implications than to day. most men Opportunity #3 ✴ Breast diseases and lesions may have a greater impact both medically and socially ✴ Women are generally the ones in Kathleen Hectorne, MD with the PRP Facebook Support Group every charge of the children (although with more help from our spouses and partners than ever before). The WDS will have their Annual Meeting Luncheon in March, 2016 during the next ADD annual meeting. Perhaps the PRP community could formally recognize the diagnosis skills PRP-savvy WDS dermatologists. Path Forward: The first step is to WDS members who are PRP-savvy. CLICK HERE to help. 19 What a difference a year makes. One year ago the role of the physician assistant did not seem to be a high priority for the PRP Alliance. It’s about time we reassess that opinion. by Bill McCue, PRP Patient Advocate ! I’ll be the first to admit that the first time my It didn’t take long for Jennifer to set me dermatologist passed me on to a Physician straight about the important role that a Assistant I thought my quality of care was dermatology physician assistant plays as part gong to suffer. While it didn’t, the passalong of the dermatologist/PA team. to a Physician Assistant irked me. I took the opportunity to share my initial impression of her Over the past few years I have heard about Physician Assistants profession and my willingness to who recognized PRP before the share my “enlightenment” with the dermatologist. I saw these more as PRP community in On the Road “urban legend” and my distain for and in the PRP SURVIVAL GUIDE. Physician Assistants continued. That’s when the discussion turned On March 17, just a few day to the JOURNAL OF DERMATOLOGY FOR before the start of the AAD annual Meeting I participated in a PRP Meet & Greet in San Diego with Jennifer Winter, PA-C PRPers Nicola Galt, Pat Nathan, and Nancy PHYSICIAN ASSISTANTS (JDPA). Published quarterly, the JDPA seeks to improve dermatological patient care by publishing the most Winter-Ramon. Nancy’s husband, Jose Ramon innovative, timely, practice-proven educational had been diagnosed by Kellye Vogel, a material available. Physician Assistant with MedDerm Associates. Opportunity to reach out to SDPA members The supervising dermatologist, Dr. R. Simon The PRP Alliance has been invited to write an Jacob concurred. When I stopped by booth #5736 in the article for the JDPA. Specifically, the article would appear in a regular department called: Exhibit Hall, I was greeted by Jennifer Winter, From the Patient’s Perspective. Physician the Immediate Past President of of the Society assistants may be the very allies we need to of Dermatology Physician Assistants (SDPA) enlighten dermatologists about PRP. and a PA-C with Dermatology and Allergy Specialists of Olympia (Washington). ! 20 The Dermatology Nurses’ Association almost slipped past the PRP Alliance, but they are still on our radar. We were on their radar in 2005 and we need to make our presence known. by Bill McCue, PRP Patient Advocate The Dermatology Nurses’ Association is a professional nursing organization comprised of a diverse group of individuals committed to quality care through sharing knowledge and expertise. The core purpose of the DNA is to promote excellence in dermatologic care. Since its inception at an informal meeting in 1978, the DNA has grown to over 3,000 In late 2005 the DNA introduced a new column: “Patients’ Perspectives: Living With…," The column was designed to help dermatology nurses better understand the physical and emotional challenges faced by patients with chronic dermatologic diseases or members with 19 local chapters. conditions. In the column, patients answer The DNA has been proactive in educating specific questions about diagnosis, treatment, members. The first journal, DERMATOLOGY education, support and life changes. In this NURSING, was published in 1989 and evolved column, patients described their life-changing into DNA FOCUS, a highly informative quarterly experiences after being diagnosed with publication. DNA FOCUS has continued to pityriasis rubra pilaris (PRP). evolve in response to the members’ needs. ! In October and December 2005, the stories of two PRPers, Ralph Gilmore (Texas) and Lorna Roberts (Oregon) helped launch this new editorial feature. The DNA and pityriasis rubra pilaris In 2009, DNA launched a new official journal, the JOURNAL OF THE DERMATOLOGY NURSES' ASSOCIATION (JDNA). Path Forward: Relationships with Associations, Societies and Organizations must be nurtured. The PRP community has hundreds ! of stories to tell dermatologists, dermatology physician assistants and dermatology nurses. 21 Are there ways to increase the efficacy of biopsies in biopsies in the diagnosis of PRP? It’s time to find out! by Bill McCue, PRP Patient Advocate consultative review of difficult or unusual The field of dermatopathology was well cases. represented in the Exhibit Hall during the ProPath Dermatopathology is an integral American Academy of Dermatology 73rd part of our 100 percent physician-owned Annual Meeting at the Moscone Center in San pathology practice. We are pleased to Francisco. provide exceptional, reliable and convenient Assuming that a patient has PRP, but the dermatologist has yet to make the diagnosis — or even suspects PRP: ✴ diagnostic services, and are committed to continuing our leadership role in raising the bar for quality dermatopathology services. How should a biopsy be performed to increase the likelihood of a timely PRP diagnosis? ✴ What should the dermatopathologist be looking for? There are five companies from whom information will be sought to write a definitive article about the challenges of diagnosing PRP in a timely manner. The goal is to publish PRP: The Elusive Diagnosis to coincide with PRP Awareness Day (November 6, 2015). StrataDx What they say about themselves: For nearly three decades, StrataDx™ has been a leading anatomic pathology laboratory dedicated to providing physicians, patients and hospitals with unrivaled diagnostic services. We are committed to providing the most reliable, timely diagnosis of cancer and other diseases by combining an academic approach with outstanding customer service. ProPath Dermatopathology What they say about themselves: ProPath Dermatopathology is a premier team of dermatopathologists providing diagnostic expertise to physicians nationwide. We offer a broad range of services, including We offer a full range of pathology services to meet our clients’ needs – whether it’s the latest in molecular pathology, technical slide preparation-only, or special stains. 22 VisualDx has the best dermatologic image collection in the world. Use the images in your practice to help recognize unusual variants or to teach and reassure your patients. Aurora Diagnostics What they say about themselves: Aurora Diagnostics is a premier healthcare provider providing unsurpassed diagnostic and information services to physicians, Cockerell Dermatopathology hospital systems, and researchers. It is our What they say about themselves: belief that the practice of medicine and the delivery of health care are both personal and best delivered locally. Our physician team of over 150 licensed physicians, supported by over 1,200 medical and laboratory personnel, reside in the medical communities we serve. Their focus is to transform the healthcare services we provided to physicians - one patient at a time. Cockerell Dermatopathology, a full-service dermatopathology practice, serves dermatologic clinicians throughout the United States and abroad. With an accessible team of dermatopathologists, our primary focus is to deliver definitive diagnoses while providing unparalleled support services. Founded by Dr. Clay J. Cockerell, former president of the American Academy of Dermatology and internationally recognized dermatologist and dermatopathologist, Cockerell Dermatopathology offers diagnostic excellence and unparalleled service in the evaluation of dermatologic VisualDx What they say about themselves: The VisualDx diagnostic clinical decision support system includes the world’s best medical image collection, combined with the ability to search by morphologies, symptoms, medications, skin type, age, and body location VisualDx is licensed by almost half of all medical schools and used by more than 30 dermatology residency programs. Find out why so many dermatology residencies and disorders ranging from the routine to the most difficult cases. With an accessible team of boardcertified dermatopathologists, Cockerell Dermatopathology’s core focus is quickly delivering definitive diagnoses all while providing unparalleled support services. NOTE: It was Cockerell Dermatology who reviewed my fifth biopsy that supported my dermatologist’s “hunch” that I was a cardcarrying, Type 1, Classic Adult Onsets PRPer. Path Forward: The PRP Alliance will form a medical student educators are using VisualDx PRP Diagnostic Task Force to understand the A to train tomorrow’s experts. to Z of diagnosing PRP. CLICK HERE to join. 23 Presentation of the Jean-Luc Memorial Research Award After being diagnosed with pityriasis rubra pilaris in 1997, Jean-Luc Deslauriers (1948-2003) of New Brunswick, Canada, established the PRP Support Group in November, 1997 and became its guiding force, moral compass and research advocate. The Jean-Luc Deslauriers Memorial Research Award has been created to recognize specific achievements in PRP research, undertaken to improve the diagnosis and treatment of PRP. The Sidney Kimmel Medical College’s Department of Dermatology and Cutaneous Biology at Thomas Jefferson University, has been recognized for “significant and substantial PRP research to improve the diagnosis and treatment of PRP.” Over 100 PRPers representing the PRP worldwide community, shared their PRP experience with the study team through medical records, photographs, letters, emails and surveys. We all await the publication of their research paper. The proclamation was presented to Dr. Jouni Uitto, Dermatology Professor and Chair at a gathering of TJU dermatology Alumni at the Marriott Marquis in San Francisco on March 21, 2015. Left to right: Nick Ross, BA, MD Candidate (2015), Clinical Research Fellow; Matthew Keller, MD, Assistant Professor, Director, Psoriasis Center; Jouni Uitto, MD, Ph.D., Professor and Chair; and Bill McCue, PRP Patient Advocate 24 PRPA thanks Beiersdorf for free Aquaphor and Eucerin While he wasn’t asked, Luis Garcia, the brand families who use large amounts of these manager for Aquaphor and Eucerin seemed products. The company will send a free case delighted to be thanked for the program that of the product, as long as specific instructions has put cases of both products in the hands of are followed. PRPers in the U.S. The member/patient must first contact customer service at: 800.227.4703 to establish an account with Aquaphor, prior to the physician faxing a request. Once an account is established, a doctor's letter (on doctor’s letterhead), with patient/member contact information, diagnosis and treatment must be faxed to 800.645.1391. Beiersdorf, manufacturer of Aquaphor® and Eucerin®, are continuing the program for Dialogues in Dermatology is a monthly audio program from the American Academy of Dermatology that contains discussions between dermatologists on timely topics. The scope of Dialogues in Dermatology expanded slightly when Dr. Shadi Karoush interviewed Bill McCue about PRP and the PRP Alliance. Shadi is a dermatologist at Massachusetts General Hospital, a friend of the PRP community and is a committed advocate for patients with skin disorders, rare or otherwise. A friend of the PRP community, Shadi was presented with a PRP “Thank You” mug at the Coalition of Skin Diseases Annual Luncheon. And even more good news for the PRP community: the request may be renewed every three months. 25 The Fork in the Road by Bill McCue, PRP Patient Advocate On February 8, 2013, prpAlliance.com was registered and the PRP Alliance became real — at least for me. Over two years have passed and there is now a robust website, an archive of 18 newsletters, a database reflecting the experiences of over 1,400 PRPers and the foundation of a PRP SURVIVAL GUIDE to serve both “active” PRPers and those who have yet to be diagnosed. Moreover, the mission of the PRP Alliance has not wavered: ✴ The timely diagnosis of PRP ✴ A broader array of successful treatment options for PRP ✴ Increased PRP research The need to enlighten dermatologists has become central to the PRP Alliance’s strategic plan. Membership in both the Coalition of Skin Diseases (CSD) and the National Organization of Rare Disorders (NORD) will enhance the effectiveness of the PRP Alliance. CSD and NORD membership requires, however, incorporation as a non-profit and 501(c)(3) tax-exempt status. The out-of-pocket cost to prepare and file Articles of Incorporation to the State of Texas and the 501(c)(3) application to the Internal Revenue Service is $928. Additionally, CSD membership ($200) and NORD membership ($25) will be added. The goal is to raise $1,153. This is where I ask you to support the 501(c)(3) initiative and CSD/NORD membership. This is where I ask you to buy one or more PRP “501(c)(3)” mugs. ✴ The unit cost for each mug is $20 ✴ Shipping in the U.S. via PRIORITY MAIL) and handling is included. ✴ Shipping outside the U.S. reflects international postal charges charges with a $10 credit. Once $1,153 is raised from the sale of PRP “501(c)(3)” mugs, the fundraising campaign ends and our focus returns to the PRP SURVIVAL GUIDE. The PRP Alliance hopes to have the 501(c)(3) application approved by PRP Awareness Day (November 6, 2015). This can only be accomplished if we file before May 1st. The clock is ticking. CLICK HERE to order your PRP “501(c)(3) mug
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