Xterra Malaysia 2013
PRESS RELEASE Date: 22 May 2013 FOR IMMEDIATE RELEASE Media Contact: Ms Angelina Gan Tel. No.: +65 6749 6869 Email: angelinagan@radiusworld.com Triathletes Challenge Themselves to One of the Best Run of Endurance at XTERRA Malaysia 2013 organised by Radius Malaysia in partnership with TEAM Unlimited LABELED AS THE “DE FACTO” world championship of off-road triathlons, XTERRA is the most-known race series amongst triathletes. Its objective is to bring fun to sports – competitors get to run off-road, hop across rocks, soar across streams, zig-zag their way along mountainous trails; essentially to be a kid again, and rediscover their supercharged sense of adventure and wonder. More than 800 triathletes participated in XTERRA Malaysia 2013, held at Kompleks Sukan Air Putrajaya, on 27 – 28 April. And indeed they had a „Dirty Weekend‟, a tongue-incheek event title used for publicity. The event was supported by Malaysia Convention & Exhibition Bureau (MyCEB) and organised by Radius Malaysia, in partnership with TEAM Unlimited (license owner of XTERRA series). Participants were attracted by Putrajaya‟s adventurous terrain of suburban nature that was able to fulfill the demand of extreme sports and to give the opportunity for many to explore the unseen side of Malaysia. There were four race categories to choose from – Trail Run (5km & 11km), Sprint Triathlon (750m swim, 20km cycle, 5km run), Relay Triathlon (1.5km swim, 30km cycle, 11km run) and the World Championship Triathlon (1.5km swim, 30km cycle, 11km run), that brought in appearances of pro-athletes from various corners of the world – Ben Allen, Dan Hugo, Sam Gardner, Jacqui Slack, Carina Wasle, Meiko Carey, Takahiro Ogasawara and Malaysia‟s very own Shahrom Abdullah. Spectators benefited from unique views of Putrajaya‟s city centre and a spectacular lakeside grandstand finish. The swim was in Putrajaya Lake, a 650 hectare man-made freshwater lake. This location had been used for other major watersports events including the F1 Powerboat World Championship and Asian Canoeing Championship. It therefore had excellent infrastructure and facilities for participants in terms of water safety. One of the pro-triathletes shared some heartening words about the venue – „Absolutely brilliant, a true XTERRA course and worthy of being a World Tour Major… it‟s the best run course on tour.‟ As the official event organiser, Radius not only managed the event per se, it was involved in pre-event marketing & publicity, security & traffic control, as well as hospitality management for race participants and their families. The accommodation venue selected was at the Pullman Putrajaya Lakeside; a beautiful property conducive for the press conference, race briefing and awards celebration. Overall, the Radius team was applauded for their great efforts, despite having organised an XTERRA event for the first time. „Sean and Eunice from Radius should be commended on a truly amazing production. It‟s hard to believe this was their first XTERRA. They poured their hearts into the project and carefully considered the details. Their choice of race director Dave Spence was excellent, as his passion and enthusiasm for the event was clear in quality of course and spirit of competition. I have no doubt next year this event will rate 5+ and be one of the biggest stars on the XTERRA World Tour” said Mr Trey Garman, TEAM Unlimited. About XTERRA: - XTERRA hosts Trail Run races in major cities across the country; comprising of a series of off-road triathlon races; swimming, mountain bike cycling and trailrunning. - It began in 1996 on the island of Maui as “Aquaterra”, and was later renamed “XTERRA”. - The XTERRA World Tour gives athletes around the world a chance to race in some of the most diverse, spectacular, and challenging natural environments on the planet - from tropical jungles to snow-covered alps. - Pro-athletes compete for more than US $458,000 in pro prize monies, while amateurs race for national titles and coveted slots to the World Championship. - The XTERRA Global Tour is owned and produced by TEAM Unlimited. About Radius Group One of the forerunners in creative experiential marketing solutions, Radius was established in 1997 and has since been a provider of effective marketing communication services and ideas to brand-owners. In a relentless pursuit for excellence, the award winning company has kept up an impressive track record of offering professional services from start to end – in areas of idea conceptualisation, execution, service and production quality to delivery – for many recognised brands across Asia as well as other parts of the world. In addition, the company has the following capabilities and services: Capabilities: Budget Planning Research Conceptualisation & Design Strategic Planning & Development Project Management Fabrication Logistics (Freight/Transportation) Installation & Dismantling Services: Exhibitions Events Management Permanent Exhibits Retail Fit-outs Interior Architecture Advertising - END-
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