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PRESS RELEASE New Arrival: Fiyta Extreme 3D 1 April 2015, Singapore – After a 4-‐year hiatus, Fiyta makes it prodigious return to Singapore with its Extreme 3D model. Recipient of the prestigious Red Dot Design Award in 2014, the Extreme 3D is bound to be a conversation starter with its ingenious design. The Extreme 3D, as the name suggests, features extreme construction angles on the cambered polycarbonate crystal and rotating peripheral hour disc. Such construction is not commonly found in the watch industry. Fiyta took a bold step with this design and is handsomely rewarded with a watch that features a whole new dimension of unusualness. Apart from design, the Extreme 3D pays tribute to Shenzhen’s past, present and future. The open-‐
worked dial has been given a touch of industrial rawness, reminiscent of the manufacturing boom Shenzhen experienced in the 1980s, which has propelled the city to what it is today. The expansive outer dial and cambered crystal mimics the mega metropolis it is today – wide in influence, and constantly seeking to achieve greater heights for tomorrow. At the heart of both the watch and the city is a strong sense of innovativeness. The rotating peripheral hour disc developed by Fiyta allows time to be read at a 45° angle. The Extreme 3D is powered by an automatic Miyota caliber. The cambered crystal is made of polycarbonate, making it shatter-‐resistant. The Extreme 3D tells time through two possible methods: firstly, by the use of traditional hands; secondly, through the arrow indicator at the base of the rotating peripheral hour disc. Each dot on the hour disc is a 10-‐minute interval. 82 Lorong 23 Geylang #06-‐06 Atrix Singapore 388409 Tel. 6532 7780 I email: info@redarmywatches.com I www.facebook.com/redarmywatches.com The case and tang buckle have been given a PVD treatment to give the watch a stealth appeal. The Extreme 3D is rated to 30m of water resistance. Fiyta Extreme 3D is available at all Red Army Watches (Millenia Walk, Wisma Atria, ATRIX) and Krasnaya outlets. List price: S$888. About Fiyta Founded in 1987, Fiyta represents traditional Chinese watchmaking paired with cutting edge technology. Fiyta’s rise to success over the years has been nothing short of meteoric. Notable achievements include being named the official timekeeper for China’s aeronautical exploits. Based in the city of Shenzhen, Fiyta symbolises Shenzhen’s spirit of innovation. Contact Persons Geok Leng Loo (65) 6532 7780 / (65) 9367 0019 geokleng@redarmywatches.com Asaph Low (65) 6532 7780 / (65) 9177 0020 asaph@redarmywatches.com https://www.facebook.com/RedArmyWatches Authorised Dealers Red Army Watches Millenia Walk #01-‐78 Wisma Atria #03-‐02 Atrix #06-‐06 Krasnaya – The Watch Art Gallery ION Orchard #B3-‐03 e-‐shop www.redarmywatches.com 82 Lorong 23 Geylang #06-‐06 Atrix Singapore 388409 Tel. 6532 7780 I email: info@redarmywatches.com I www.facebook.com/redarmywatches.com