Wedding Week Double Promotion Package Apr 9 – Apr 15, 2013 Wedding Week Promotion Summary For a 6 day shopping period, from April 9th through April 15th, Ebates is offering a participation opportunity for up to 12 merchants who are eager to achieve substantial growth. The merchants in this promotion will offer Double Cash Back. Ebates will include substantial website and email ad placement support including: • Max Cash promotion icon at the top of every page • Homepage banners • Homepage “Featured Stores” inclusion • Dedicated Wedding Week landing page • Weekly emails to all active Ebates members Recent Promotion Results Our promotions have been very successful at increasing the number of shoppers and overall sales for our merchants. To the right are some statistics from last year’s promotions. Wedding Week (2013) Change from Previous Year Shoppers +168% Sales ($) +147% Sample Promotion Banner Wedding Week Promotion Package ©2013 Ebates Performance Marketing, Inc. Confidential Recipient Use Only 2 Wedding Week Premier Banner Site-wide Max Cash & Special Landing Page Your banner will rotate with other participating merchants and ensure that you receive top billing for all visitors to Ebates.com–located on the top of the homepage directly beneath the top navigation. Max (Maxwell Cash) is featured on every page and is the best way to let shoppers know about Ebates’ latest promotion. Users who click Max are taken to a special landing page that features sponsoring merchants. Home Page Featured Store Our home page “Featured Stores” are always among the top performing placements on Ebates.com throughout the year. Each participating merchant will be featured in this placement during the promotion. Wedding Week Promotion Package ©2013 Ebates Performance Marketing, Inc. Confidential Recipient Use Only 3 Wedding Week Weekly Marketing Emails Participating merchants will be promoted in an email sent to our list of active Ebates members. Wedding Week Promotion Package ©2013 Ebates Performance Marketing, Inc. Confidential Recipient Use Only 4 Wedding Week Contact Us Today We welcome your participation in our Wedding Week Double Promotion package and believe that together we will drive impressive growth. This Double Promotion package includes all of these proven ad placements: Placement Total Cost for Inclusion A La Carte Value Home page banner $5,000 Home page featured store $5,000 Weekly emails to all active Ebates members $35,000 Total Advertising Value $45,000 $10,500 Plus commission rate increase for Double Cash Back In order to make this program a success, we are asking participating merchants to increase their commission rate in order to double the Cash Back that Ebates offers to shoppers. Contact your Ebates Sales Team Find out how we can work together to increase your sales! Hollie Carley 415-908-2267 hcarley@ebates.com Erin Monette 888-634-0098 ext 228 emonette@ebates.com Bob Staub 908-227-0252 bstaub@ebates.com Jane Chun 415-908-2273 jchun@ebates.com Amy Salvi 888-634-0098 ext 242 asalvi@ebates.com Sandi Wohlford 888-634-0098 ext 240 swohlford@ebates.com Brooke Box 512-476-4786 bbox@ebates.com Wedding Week Promotion Package ©2013 Ebates Performance Marketing, Inc. Confidential Recipient Use Only 5 Wedding Week Summary of Required Art Creative Specifications • Logo, vector art format (.EPS or .AI preferred) • Offer – If you prefer specific products or images to be featured, please provide a high-quality image Homepage Banner Due two weeks before start of promotion • If you prefer specific products or images to be featured, please provide a high-quality image • Ebates will create the banner Landing Page Due two weeks before start of promotion • If you prefer specific products or images to be featured, please provide a high-quality image • Aggregator link (not required) Marketing Email Due two weeks before start of promotion • If you prefer specific products or images to be featured, please provide a high-quality image • Coupon or offer (up to 135 characters of text, including spaces) • Aggregator link All initial creatives are due at least two weeks prior to launch. After the deadline for supplying creatives has passed, Ebates can accept changes only if the full, complete creative is submitted (and according to spec). Our creative team cannot make copy or graphics changes to creative after deadline has passed, and we reserve the right to use the existing creative if a completed alternative is not submitted in time for publication. Wedding Week Promotion Package ©2013 Ebates Performance Marketing, Inc. Confidential Recipient Use Only 6
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