GBA Marketing Peer Group – May 19, 2015 The Georgian Club, Atlanta All GBA member Marketing Officers are invited for a day of in-depth, hands-on sessions. The registration price is just $125 and includes sessions, lunch, and peer group materials. Program 9:30 a.m. Registration 10 a.m. Advertising Effectiveness and Compliance Presenter: James Moore (CRCM) , Financial Institutions Specialist, Steve H. Powell & Company, Statesboro Bank marketing directors are tasked with telling customers how their bank is special, attracting new customers, selling new products and services and retaining their best clients through ads, promotional campaigns, their websites and online banking portals, social media and other channels. What are the key compliance traps to avoid as you do this, and what are some tips for you to do so effectively and still have a good campaign or message that gets results? 11:30 a.m. Resource Sharing Session Facilitator: Tom Woodbery, State Bank & Trust, Macon Tom will share his thoughts on a popular marketing and business book, and participants will be able to share information about books with good ideas as well as their favorite resources they use for success. IMPORTANT: Send to us in advance or bring at least one example of a marketing tool, resource or book title you want to share on a thumb drive or hard copy. You can redact any sensitive competitive information or just format it as a general template! (doliver@gabankers.com; amoreau@gabankers.com) 12:15 p.m. Lunch and Peer Exchange Eat, network and discuss the marketing challenges, opportunities, ideas, tactics and strategies that you need help with. 1:30 p.m. Content Marketing Presenter: Amber Farley, FMS Social, Wilmington, N.C. In this session, bank marketers will learn how to develop, implement and distribute a content marketing strategy for the bank. The session will highlight why having a content marketing strategy is beneficial, the elements of a content marketing strategy; how to create a content marketing strategy within a constrained budget; defining key performance indicators and success metrics, as well as a few bank examples. 2:45 p.m. Final Thoughts and More Peer Sharing We’ll take some time before adjourning to tie up any loose ends from earlier discussions and make sure you connect with your peers for any follow up. 3 p.m. Adjourn Registration Information Click here to register. With questions about the Marketing Peer Group Meeting, please contact GBA’s Alison Moreau at 404.420.2034 or amoreau@gabankers.com