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Lana Gornostaeva
949-677-4406
lanagorn@gmail.com
Epson, ReThink Label Systems Partner to ‘Disrupt’ Color Label Printing
New PrecisionCore Technology: A Smart Choice
ANAHEIM, Calif., FOR IMMEDIATE RELEASE – A new Epson industrial labeling printer, with smart
PrecisionCore print chip technology, is revolutionizing how companies create color labels to ship and
identify their packaging, through a new partnership between Epson and ReThink Label Systems, a division of
Labeltronix.
The Epson C7500 embeds breakthrough PrecisionCore printing technology that precisely drops ink on labels
without ever touching them. It self-monitors and notifies operators about issues with bar codes, text and
color, minimizing printer error.
With the Epson C7500, businesses have an unprecedented flexibility to control their labeling operations
with speed and ease. They will no longer need a pre-printed inventory of labels, which sets this printing
technology apart from other printers in its overall cost-effectiveness.
This printer is high-speed, high volume, and high quality. Its durability is unparalleled: it can produce 20
million inches of printing before requiring a service, compared to 500,000 inches with traditional color
inkjet printheads.
The Epson C7500 provides a new flexibility in full color production printing that had not been available
before. It is capable of printing full-color labels at a blazing fast 11 inches per second.
The Epson C7500 is ideal for private label branding and the regulatory compliance and supply chain
optimization sectors, where product pictures, logos, color warnings and variable data elements are now
required.
To further optimize the new printer’s results, ReThink Label Systems has just rolled out the Jet Express
Program with a line of label materials for the Epson C7500 and other inkjet printers on the market. The Jet
Express Program offers customers great pricing, quality and quick delivery on these exclusive label
materials, which ReThink Label Systems knows is important to its customers.
“We’re excited to combine our 22 years of experience in label printing, materials and label manufacturing
with Epson’s reputation as a global innovator investing more than $300 million in this breakthrough
technology,” said ReThink President John Trail.
“Epson has created a technology that really disrupts how manufacturers have been printing, because there’s
no need for them to maintain an inventory of pre-printed color labels anymore.”
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Ph. 844.556.7300 | Fax 844.556.7400 | www.rethinklabel.com | 2419 E. Winston Road, Anaheim, CA 92806
About ReThink Label Systems – A division of Labeltronix, ReThink Label Systems is California's leading
provider of labels, labeling systems and supplies, service and technical support. It has become the singlesource supplier for all of its customers - its labeling experts don't simply follow the trends; they set them. To
learn more, please visit: http://www.rethinklabel.com.
About Epson
Epson is a global innovation leader dedicated to exceeding expectations with solutions for markets as
diverse as the office, home, commerce, and industry. Epson’s lineup ranges from inkjet printers, printing
systems and 3LCD projectors to industrial robots, smart glasses and sensing systems and is based on original
compact, energy-saving and high-precision technologies.
Led by the Japan-based Seiko Epson Corporation, the Epson Group comprises more than 73,000 employees
in 94 companies around the world, and is proud of its ongoing contributions to the global environment and
the communities in which it operates. Epson America, Inc. based in Long Beach, Calif. is Epson’s regional
headquarters for the U.S., Canada, and Latin America. To learn more about Epson, please visit:
www.Epson.com.
Ph. 844.556.7300 | Fax 844.556.7400 | www.rethinklabel.com | 2419 E. Winston Road, Anaheim, CA 92806