Annual Marketing Docket 2014 - Rotaract Club of HR College

publicity
parents
prom
Ab bas karo
city of mumbai
projects
boond
value for money
international organistation
best club
members
vogue
reach
likes
Students
la royale
college
Jingle all the way
we are the world
rotary
Achievements
Received the award for the best project in
the whole Rotaract fraternity comprising of
9,500 clubs and 1.2 million members.
• Organized celebrity cricket and football
matches with the likes of Salman Khan,
Aamir Khan, Hrithik Roshan, Imran Khan,
Abhishek Bachchan, Rani Mukherjee, etc.
for a social cause.
• In the past, our events have been
associated with Reliance, Indiabulls,
IndusInd Bank ,
Sunburn, McDonald’s ,Moserbaer, Go
cheese, Hercules cycles, Smaaash, etc.
“BEST ROTARACT CLUB IN MUMBAI 9 TIMES IN A ROW”
index
• Boond
• La Royale
• We Are The World
• Ab Bas Karo
• Vogue
• Jingle All The Way
• Social Media
• Common Deliverables
• Add Ons
• Budget
BooND
• Boond is an initiative to provide clean
drinking water and sanitation facilities to
villages in Maharashtra.
AWARDED BEST PROJECT IN THE WORLD
• A fundraising dinner organized to
spread awareness about our Project
Boond.
• It is happening in mid November
Special Deliverables:
•Stage to be designed according to the
company’s need.
•Small presentation for the company.
WE ArE THE WorLD
• An International Interschool Cultural
Extravaganza.
• There are more than 30 schools that take
part.
• Happening on 29th & 30th of November.
• Its been happening since the past
13 years.
A Brand among school students since
the Last 13 years
Special Deliverables:
• Logo space on school letters.
• Stage designed according to company’s needs.
• Two stalls at the venue.
• 6 commercials to be play.
• Fliers to be distributed to school.
• An Event specially conceptualised to suit
the company’s needs.
• Publicity via other partners.
AB BAS KAro
• An anti rape and women
empowerment campaign.
• One of our aims is to spread
awareness on this sensitive issue with
the help of skits and brochures.
• Self defence workshops will be held.
• Our extensive campaign will be
compiled into a documentary film to
reach out to as many people as
possible.
Special Deliverables:
Self Defence and
Women Empowerment Campaign
• Logo space on t-shirts made for the
skit.
• Logo space on survey sheets.
• Documentary to feature the company.
voGuE
• It is an interschool personality contest.
• One of a kind event which involves grooming the students over a span of a month.
• It has been organized since the past seventeen years.
• The event is divided into three phases which starts in November end and ends in January.
Biggest Interschool Personality Contest in Mumbai
Special Deliverables:
• Posters and fliers in the top 50 schools of Mumbai .
• Banners in College.
• Publicity during outdoor day.
• Publicity during talent round.
• Stall at the venue.
• Stage to be designed according to the company.
• Front back and back back in the souvenir.
JINGLE ALL THE WAY-BuS
• A project organized to celebrate Christmas
with the underprivileged children.
• It is a three day event in which all types of
societies are tapped.
• The event happens from 22th-24th December.
• On the 24th of December, around 80 members
of the club go to as many institutes as possible
in a bus around Mumbai, which is parked at
prime spots in the city.
AN OPEN BUS RIDE
ALL AROUND MUMBAI
Special Deliverables:
• Entire bus designed as per company’s needs.
• Publicity all over Mumbai for one day.
SoCIAL MEDIA
The Rotaract Club Of H.R.College’s very own website –
• 4500 friends on Facebook and more than 6000 Likes
• Different forms of publicity through twitter Instagram and YouTube accounts.
• During La Royale, We Are The World And Vogue
we conduct Online contests that boost sponsors viewership.
Common deliverables
• Title rights for all events.
• Logo space on certificates,trophies and
prizes.
• Banners and standees at the venues.
• Regular announcements at the venues.
• Logo space on all creative (posters ,
fliers,e-mailers).
• Logo space on passes, id’s.
• Company paraphernalia to be given off to
every person.
• All merchandise to have logos of the
company.
• Publicity to be given via other partners.
• Event conceptualized according to the
sponsor’s needs.
• Logo space on all passes and invites.
ADD oNS
The Rotaract Club Of H.R.College also takes
part in district rotaract events.
• RED:
It is a cultural competition between all
rotaract clubs of Mumbai, having a reach of
over 2000 people.
• DISTRICT CONFERENCE:
A meet of over 50 rotaract clubs of Mumbai
at a Bi-Annual conference.
• AARA’S:
Annual awards of all rotaract clubs over
Mumbai, resulting in the biggest rotaract
gathering in this city.
Special Deliverables
• Banner and Stall Space at all venues.
ToTAL BuDGET
PROJECT
COST
LA ROYALE:
`2,20,000
WE ARE THE WORLD:
`5,80,000
VOGUE:
`6,00,000
JINGLE ALL THE WAY (BUS):
`1,00,000
AB BAS KARO+District Projects :
NA
All inclusive with the annual plan
TOTAL : ` 15 LAKH
(This budget includes publicity in college,social media and add ons)
CONTACT
Rtr. Mustansir Merchant +91 9930128766 pr.rchr@rotaractclubofhr.net