March 23, 2015 Contact: Mel Marzan mmarzan@mossinc.com | 847.238.4284 Moss's New Floating Shelves Sleekly Redefine Merchandising for Fabric Lightboxes With the cleanest display system available for fabric lightboxes, Moss Retail & Environments' new Floating Shelves maximize the aesthetics of a marketer’s graphics and displayed products while minimizing the visibility of the shelf system. Designed specifically for Moss’s Illuminedge™ 100mm Lightbox, Floating Shelves are undetectable behind brilliantly backlit fabric graphics. Shelf placement is customizable anywhere throughout the lightbox frame, while custom shelf sizes, shapes, acrylic shelf colors, and steel sleeve colors are available. Employing strong hidden magnets, the Moss Floating Shelf system beautifully optimizes the lightbox merchandising experience. Multiple shelves can be used within the Illuminedge 100mm Lightbox, and also in other applications including Moss Groove™, EZ Wall™ and other Illuminedge Lightbox sizes for a full range of backlit and non-backlit panel and wall applications. “We feel that there’s no cleaner-looking fabric merchandising system than Moss Floating Shelves,” said Dan Patterson, President & CEO of Moss. “This was an uncompromising goal – to be able to present marketers with a product display system for lightboxes that’s virtually invisible. Moss R&D intensively refined the design into a shelf system that looks sleek and unlike anything available for lightboxes, SEG walls and modular structures.” The 6” deep Floating Shelves are offered in standard 8” and 16” lengths that support up to 15 lbs. of evenly distributed weight with the standard pair of system magnets; a third magnet may be added to increase hold by 50%. Quantity and location of shelf fixtures are easily updated in the field. Additionally, installation and shipping are both efficient due to the lightbox's light weight, compact breakdown for shipping and simple assembly. Moss frame extrusions connect with Moss's patented Tension Locks™, so there are no small, loose parts. Lightboxes come with frame-integrated Illuminedge perimeter LED modules for plug and play efficiency. All fabric graphics mount easily with Moss Groove gasketed fabric edges fitting into the frame extrusion’s gasket channel. About Moss Retail & Environments Moss Retail & Environments transforms commercial spaces into branded experiences that help businesses thrive. From a single flagship to national rollouts, we are true partners with our customers and relentless in our pursuit to elevate their vision. As creators of the original pop-up tent in 1955, our spirit of invention runs deep. Today, we remain the leader in tension fabric structures, wide format graphics and dimensional signage. Working closely with our customers, we solve any challenge and turn their best ideas into powerful customer experiences. Moss Retail, a division of Moss, Inc., is headquartered in Elk Grove Village, IL. Visit mossretail.com to learn more. ###
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