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AMERICAN ADVERTISING AWARDS COMPETITION
STUDENT
AWARD
BOOK
2015 American Advertising Federation - Inland Empire
President: American Advertising Federation - Inland Empire
Student Awards Book - American Advertising Awards 2015
“Creativity is intelligence having fun.” - Albert Einstein
The American Advertising Awards Competition gives our local market the
opportunity to represent the best creative intelligence the Inland Empire
has to offer. Typically, “Creatives” in the advertising industry are made up
of painters, photographers, poets, musicians, writers and other artists. But,
our unique local market pushes our creative industry to wear multiple hats,
resulting in “Creatives” who are, often times, also project managers, media
planners, new business development and account executives.
Advertising is unique in that it is an intersection of creative and
administrative talent that comes together to execute a strategic vision
for our clients. Also, our industry encourages us, if not forces us, to stay
updated on current events, trends and technology in order to be relevant.
The end result of our work can influence laws and socially mobilize the
masses. What an amazing industry to which we belong!
And with the American Advertising Awards and the ADDY Gala, we are
able to collectively represent, to the rest of the country, our local creative
and business might. I am proud to be a member of this industry and the
President of an organization that honors and celebrates our local artists,
taste makers, trendsetters and innovators.
It is with great pleasure that we honor you.
Sincerely,
Su Pak
www.aaf-inlandempire.com
Board of Directors 2015
President
Su Pak
IEShineOn.com
909-257-8862
su.pak@ieshineon.com
Communications Chair
Kristine Elledge
W.F. Taylor Adhesives
949-300-0184
Kristine_Elledge@hotmail.com
Program Chair
Leslie N. Fountain
First 5 San Bernardino
909-252-4283
leslie.fountain@cfc.sbcounty.gov
Vice-President
Peter D. Mobley
MobleyTM Marketing
951-290-7047
peter@mobleymg.com
Immediate Past President
Lacey Kendall
Broadcast/Marketing Consultant:
California State University, San
Bernardino
909-537-5781
its909creative@yahoo.com
Administrative & Financial
Assistant
Nohemi Arias
aris_kasep@hotmail.com
951-807-7673
Secretary
Julie I Wright
Just Wright Photo & Design
760-249-6896
jwbeagle@hughes.net
Treasurer
Bobbi Albano
First 5 San Bernardino
909-499-5219
bobbi.albano@yahoo.com
President
The American Advertising Federation – Inland
Empire, a non-profit chapter of the American
Advertising Federation, is comprised of
professionals in San Bernardino and parts
of Riverside and Los Angeles counties from
all industry segments: advertising and media
agency owners, marketing directors, sales and
media managers, suppliers, radio stations,
graphic designers, photographers, webmasters,
copywriters, academics, and more.
Photographed [left to right]: Mark Thomas, Su Pak, Peter Mobley, Julie Wright, Jacob Poore,
Paul Lane, Bobbi Albano, John Barry, Lacey Kendall, Kristine Elledge. Not pictured: Susan Anderson,
Leslie Fountain
Each year the AAF-Inland Empire hosts an
advertising competition covering over 200
categories of advertising called the American
Advertising Awards Competition. The AAF-Inland
Empire is part of a three-tier, national advertising
competition. Winners from the Inland Empire
are forwarded to the second-tier or district level
where they compete against other winners
across Southern California and the Las Vegas
region. District winners are then forwarded to
the final tier, the national American Advertising
Awards competition.
AMERICAN ADVERTISING FEDERATION
INLAND EMPIRE 2
Membership Chair
Paul Lane
ABC News Radio
KMET 1490-AM
909-255-6137
paul@kmet1490am.com
Member at Large
Susan Anderson
Moss Bros. Auto Group
951-485-4165
sanderson@mosssavings.com
Past President/Education
Outreach Chair
Jacob Poore
California State University, San
Bernardino
909-537-3448
jpoore@csusb.edu
Public Relations Chair
John Barry
DOD-Employer Support of the
Guard & Reserve
714-457-2279
Jpbarry05@yahoo.com
AAF District 15 Past Governor
Jon Burgess
RedFusion Media
909-798-7092
jon@redfusionmedia.com
AAF District 15 ADDY Chair and
National American Advertising
Awards Committee Member
Mark Landon
The Landon Agency
909-986-7502
mark@landonagency.com
Fundraiser and Sponsorship Chair
Mark Thomas
iHeartMedia - Riverside
951-684-1991
Markthomas2@iheartmedia.com
AMERICAN ADVERTISING FEDERATION
INLAND EMPIRE 3
Best of Show
Gold
Gold
INTEGRATED CAMPAIGNS
MTV Season’s of Music Campaign: Spring Version
Title:
Your Furever Friend Consumer Campaign
School:
The Art Institute of California - Inland Empire
School:
The Art Institute of California - Inland Empire
Credit:
Justin Paul Valdivia
Credit:
Kendra Fitch
Gold
COLLATERAL MATERIAL
Title:
Poster Campaign
AMERICAN ADVERTISING FEDERATION
INLAND EMPIRE 4
Consumer
AMERICAN ADVERTISING FEDERATION
INLAND EMPIRE 5
Gold
Gold
Gold
ELEMENTS OF ADVERTISING
Gold
COLLATERAL MATERIAL
Title:
School:
HAUS of Wonderland Illustration Campaign
Title:
Brand Book
The Art Institute of California - Inland Empire
School:
California State University, San Bernardino
Credit:
Christopher Lopez
Credit:
Bianca Ruddy
Illustration Campaign
AMERICAN ADVERTISING FEDERATION
INLAND EMPIRE 6
Publication Design / Book Design
AMERICAN ADVERTISING FEDERATION
INLAND EMPIRE 7
Gold
Gold
Gold
COLLATERAL MATERIAL
House Catalog
Gold
ELEMENTS OF ADVERTISING
Title:
School:
California Baptist University
Title:
Science Fiction
Credit:
Emily Poulin
School:
California Baptist University
Credit:
Jessica Schoellerman
Brochure / Annual Report
AMERICAN ADVERTISING FEDERATION
INLAND EMPIRE 8
Illustration, Single
AMERICAN ADVERTISING FEDERATION
INLAND EMPIRE 9
Gold
Gold
Gold
ELEMENTS OF ADVERTISING
Title:
Class Demo
School:
California Baptist University
Credit:
Matthew C. Cook
Animation or Special Effects
AMERICAN ADVERTISING FEDERATION
INLAND EMPIRE 10
Gold
INTEGRATED CAMPAIGNS
Title:
Age of Machines
School:
Platt College
Credit:
Ricky Silva
Consumer
AMERICAN ADVERTISING FEDERATION
INLAND EMPIRE 11
Silver
STUDENT
AWARD WINNERS
Silver
COLLATERAL MATERIAL
Title:
Art Institute Poster
School:
The Art Institute of California - Inland Empire
Credit:
Mark Ledbetter
Poster, Single
Silver
OUT-OF-HOME
Title:
It’s A Bic Deal Billboard Campaign
School:
The Art Institute of California - Inland Empire
Credit:
Reuben Gonzales
Campaign
AMERICAN ADVERTISING FEDERATION
INLAND EMPIRE 12
Silver
DIRECT MARKETING
Title:
Honee Bee Direct Mail Piece
School:
The Art Institute of California - Inland Empire
Credit:
Mercedes Rodriquez
Silver
COLLATERAL MATERIAL
Title:
OHL Brand Standards Guide for Re-design
School:
The Art Institute of California - Inland Empire
Credit:
Ariana R. Greear
Magazine Design
AMERICAN ADVERTISING FEDERATION
INLAND EMPIRE 13
Silver
ELEMENTS OF ADVERTISING
Title:
The Lodge logo
School:
The Art Institute of California - Inland Empire
Credit:
Jordyn Lenkey
Logo
Silver
CONSUMER OR TRADE PUBLICATION
Title:
Mystique MAC Ad
School:
The Art Institute of California - Inland Empire
Credit:
Ashton D. Hayes
Silver
SALES PROMOTION
Single, Fractional page
Silver
INTEGRATED CAMPAIGNS
Title:
The Lodge Campaign
Title:
Busy Baker Package Re-Design
School:
The Art Institute of California - Inland Empire
School:
California State University, San Bernardino
Credit:
Jordyn Lenkey
Credit:
Gracie Berumen
Consumer
AMERICAN ADVERTISING FEDERATION
INLAND EMPIRE 14
Packaging
AMERICAN ADVERTISING FEDERATION
INLAND EMPIRE 15
Silver
COLLATERAL MATERIAL
Title:
AXL Stationery
School:
California State University, San Bernardino
Credit:
Jaycie Kim
Stationery Package
Silver
COLLATERAL MATERIAL
Title:
AXL Brand Book
School:
California State University, San Bernardino
Credit:
Jaycie Kim
Publication Design
AMERICAN ADVERTISING FEDERATION
INLAND EMPIRE 16
Silver
COLLATERAL MATERIAL
Title:
Scram Magazine: Bali
School:
California State University, San Bernardino
Credit:
Carlos Espínosa
Publication Design
Silver
COLLATERAL MATERIAL
Title:
Hand Lettered Recruitment Poster
School:
California State University, San Bernardino
Credit:
Briana Gibson
Poster, Single
AMERICAN ADVERTISING FEDERATION
INLAND EMPIRE 17
Silver
INTEGRATED CAMPAIGNS
Title:
Naturally Wild Campaign
School:
Credit:
Silver
COLLATERAL MATERIAL
Westwood College - Inland Empire
Title:
Abuse
Thomas Dizon
School:
California Baptist University
Credit:
Michael A. Barraza
B-2-B
Silver
COLLATERAL MATERIAL
Title:
Byas Brand Book
School:
California State University, San Bernardino
Credit:
Breanna Quintana
Poster, Single
Book Design
AMERICAN ADVERTISING FEDERATION
INLAND EMPIRE 18
Silver
INTEGRATED CAMPAIGNS
Title:
Living on Common Ground
School:
California State University, San Bernardino
Credit:
Alexis Nwaekeke
Consumer
AMERICAN ADVERTISING FEDERATION
INLAND EMPIRE 19
Silver
STUDENT
AWARD WINNERS
Silver
COLLATERAL MATERIAL
Title:
Processing the Process
School:
California State University, San Bernardino
Credit:
Dustin R. Glauser
Book Design
Silver
Silver
Summit Tea Co.
School:
California Baptist University
Credit:
Emily Galina
Anthony Perez
Delaia Federico
Jazeena Pineda
Illustration, Single
Katy “Dotty” Perry
School:
California State University, San Bernardino
Credit:
Brian Bañuelos
Packaging
Title:
ELEMENTS OF ADVERTISING
Title:
SALES PROMOTION
Silver
COLLATERAL MATERIAL
Title:
Timex Classics Brand Book
California State University, San Bernardino
Silver
COLLATERAL MATERIAL
School:
Credit:
Eddie Villanueva
Title:
Lindberg Lyd. Brand Book
School:
California State University, San Bernardino
Credit:
Zach Requejo
Book Design
AMERICAN ADVERTISING FEDERATION
INLAND EMPIRE 20
Book Design
AMERICAN ADVERTISING FEDERATION
INLAND EMPIRE 21
Silver
STUDENT
AWARD WINNERS
Silver
CONSUMER OR TRADE
PUBLICATION
Single, Fractional page
Title:
Travel Dreams
School:
California Baptist University
Credit:
Salvador H. Castrejon
Silver
ELEMENTS OF ADVERTISING
Title:
Waiting for the Wave
School:
California Baptist University
Credit:
Timothy J. Kothlow
Silver
Silver
ELEMENTS OF ADVERTISING
Title:
Summit Tea Co.
School:
California Baptist University
Credit:
Anthony Perez
Logo
Photography
SALES PROMOTION
Packaging
Title:
West Wind Coffee Packaging
School:
California State University,
San Bernardino
Credit:
Curtis E. Bailey
Silver
SALES PROMOTION
Packaging
Title:
Chris’ & Pitt’s Packaging
School:
California State University,
San Bernardino
Credit:
Curtis E. Bailey
Silver
ELEMENTS OF ADVERTISING
Title:
Bri
School:
California Baptist University
Silver
Credit:
Morgan Hydinger
Title:
Morphosys
School:
California State University,
San Bernardino
Credit:
Alejandra L. Villa
AMERICAN ADVERTISING FEDERATION
Photography
INLAND EMPIRE 22
COLLATERAL MATERIAL
Brochure / Annual Report
AMERICAN ADVERTISING FEDERATION
INLAND EMPIRE 23
Silver
Silver
Poster Campaign
Title:
2014 Monarch Conservation
School:
Platt College
Client:
Fred Calderon
COLLATERAL MATERIAL
Brochure
Title:
Restaurant Rebrand, Menu
School:
Platt College Ontario
Credit:
Fred Calderon
Silver
ELEMENTS OF ADVERTISING
Title:
Dunkin Donuts
School:
California Baptist University
Credit:
Alexa Brianne Aguilera
AWARD WINNERS
COLLATERAL MATERIAL
Silver
Silver
STUDENT
ELEMENTS OF ADVERTISING
Photography, Campaign
Title:
Jeep Instagram Campaign
School:
California Baptist University
Credit:
Colton James von Pertz
Animation or Special Effects
AMERICAN ADVERTISING FEDERATION
Silver
INLAND EMPIRE 24
COLLATERAL MATERIAL
Stationery Package
Title:
Santa Maria BLE
School:
California State University, San Bernardino
Credit:
Meilani Darby, Designer
Kurtis Bailey, Logo Designer
AMERICAN ADVERTISING FEDERATION
INLAND EMPIRE 25
Bronze
STUDENT
Bronze
AWARD WINNERS
STUDENT
AWARD WINNERS
SALES PROMOTION - Packaging
Apothic Wine Labels
The Art Institute of California - Inland Empire
Thomas Santiago
INTEGRATED CAMPAIGNS - Consumer
RAINN Campaign-Silence Isn’t an Invitation
The Art Institute of California - Inland Empire
Nevada Jack Smith
SALES PROMOTION - Packaging
Salsa Packaging
California State University, San Bernardino
Guadalupe Pineda
COLLATERAL MATERIAL - Cover
Ludo Lefebvre Book Cover
Westwood College - Inland Empire
Neftali Ramos
COLLATERAL MATERIAL - Poster, Single Art
Art Institute Illustration Gallery Show Poster
The Art Institute of California - Inland Empire
Justin Paul Valdivia
INTEGRATED CAMPAIGNS - Consumer
Atlas Tribe Consumer Campaign
The Art Institute of California - Inland Empire
Matthew Hall
SALES PROMOTION - Packaging
Tea Packages
California State University, San Bernardino
Nahyun Shin
COLLATERAL MATERIAL - Publication Design
My Fair Lady - Spreads
Westwood College - Inland Empire
Julia Vasquez
COLLATERAL MATERIAL - Poster, Single
Recycle Poster
The Art Institute of California - Inland Empire
Mercedes Rodriquez
INTEGRATED CAMPAIGNS - Consumer
UCR Muticulutral Festival Campaign
The Art Institute of California - Inland Empire
Joanne Rivera
Zephen Kraus, Production
SALES PROMOTION - Packaging
California Gourmet Redesign
California State University, San Bernardino
Lynne De La Torre
COLLATERAL MATERIAL - Cover
My Fair Lady - Cover
Westwood College - Inland Empire
Julia Vasquez
COLLATERAL MATERIAL - Poster, Single
New Era
California State University, San Bernardino
Elecio Coronado
COLLATERAL MATERIAL - Publication Cover
Prince and the Pauper Program
Westwood College - Inland Empire
Thomas Dizon
COLLATERAL MATERIAL - Publication Design
Scram Traveling Magazine
California State University, San Bernardino
Anilu Carrillo
DIRECT MARKETING
Prince & Pauper Ticket/Envelope
Westwood College - Inland Empire
Thomas Dizon
COLLATERAL MATERIAL - Book Design
10 Rules for Good Design
California State University, San Bernardino
Sharee Rodriguez
CONSUMER OR TRADE PUBLICATION - Single
Goodwin’s Campaign
Westwood College - Inland Empire
Julia Vasquez
COLLATERAL MATERIAL - Book Design
Pieology Rebrand
California State University, San Bernardino
Joceline Seres
ELEMENTS OF ADVERTISING - Logo
Inland Valley Rep
Westwood College - Inland Empire
Jade Rangel
COLLATERAL MATERIAL - Book Design
10 Rules of Design Greatest Hits
California State University, San Bernardino
Samantha Harry
ELEMENTS OF ADVERTISING - Logo
Organic Corner logo
Westwood College - Inland Empire
Vanessa Mann
DIGITAL ADVERTISING - Online Advertising
How To Eat An Oreo Like A Gentleman
California State University, San Bernardino
Eddie Villanueva
ELEMENTS OF ADVERTISING - Logo
Yallo Logo
Westwood College - Inland Empire
Thomas Dizon
TELEVSION - Single
Brooks Commercial
California State University, San Bernardino
Eddie Villanueva
ELEMENTS OF ADVERTISING - Illustration, Single
Prince and the Pauper Illustration
Westwood College - Inland Empire
Thomas Dizon
ELEMENTS OF ADVERTISING - Illustration, Single
Hidden Beauty
California State University, San Bernardino
Nicholas Jenkins
COLLATERAL MATERIAL - Poster, Single
Michael Bierut
California Baptist University
Caleb D. Bol
ELEMENTS OF ADVERTISING - Animation
B.U. Attire Commercial
California State University, San Bernardino
Kellie Barthelemy
COLLATERAL MATERIAL - Poster, Single
The Prestige
California Baptist University
Jordan Singer
ELEMENTS OF ADVERTISING - Animation, Special
Effects
Graphic Design Self Promotion
California State University, San Bernardino
Alan Laderas
CONSUMER OR TRADE PUBLICATION - Single
Southwest Airlines
California Baptist University
Colton James von Pertz
COLLATERAL MATERIAL - Poster, Single
A Look Into FUTURA Poster
The Art Institute of California - Inland Empire
Marvin Sum
COLLATERAL MATERIAL - Poster, Single
Pepsi True Poster
The Art Institute of California - Inland Empire
Armando Parrilla
COLLATERAL MATERIAL - Poster, Campaign
Zoosk Campaign
The Art Institute of California - Inland Empire
Justin Paul Valdivia
COLLATERAL MATERIAL - Publication Design
Seven Days. Five Ways Editorial Layout
The Art Institute of California - Inland Empire
Sahray Barber
COLLATERAL MATERIAL - Publication Design
Canyon Lands Editorial Layout
The Art Institute of California - Inland Empire
Marvin Sum
COLLATERAL MATERIAL - Book Design
Misfit Monsters Book Design
The Art Institute of California - Inland Empire
Esteban Espino-Eerie Creative
COLLATERAL MATERIAL - Book Design
Misfit Monsters Book Design
The Art Institute of California - Inland Empire
Esteban Espino-Eerie Creative
COLLATERAL MATERIAL - Book Design
Beauty of the Zodiacs Book Design
The Art Institute of California - Inland Empire
Ashton D. Hayes
COLLATERAL MATERIAL - Book Design
A Geometric Love Story Book Design
The Art Institute of California - Inland Empire
Denai Rosen
DIGITAL ADVERTISING - Mobile Apps
Super Coke App
The Art Institute of California - Inland Empire
Nicole Ilie
TELEVSION - Single
BLKOUT Whiskey Commercial
The Art Institute of California - Inland Empire
Mark Ledbetter
INTEGRATED CAMPAIGNS - Consumer
Crazy88 Restaurant Collateral
The Art Institute of California - Inland Empire
Thomas Santiago
Stephanie Pope, Art Director
Juanita Torres, Web Designer
Jose Orosquieta, Package Designer
ELEMENTS OF ADVERTISING - Copywriting
Andorra Spa & Resort Logo
The Art Institute of California - Inland Empire
Ariana R. Greear
ELEMENTS OF ADVERTISING - Copywriting
Atlas Tribe Logo
The Art Institute of California - Inland Empire
Matthew Hall
ELEMENTS OF ADVERTISING - Illustration, Single
The Lovely Zay Illustration
The Art Institute of California - Inland Empire
Daniel Barcelles
ELEMENTS OF ADVERTISING - Illustration, Single
Robin Williams Illustration
The Art Institute of California - Inland Empire
Derick Mendoza
COLLATERAL MATERIAL - Poster, Campaign
Snickers Halloween Campaign
The Art Institute of California - Inland Empire
Justin Paul Valdivia
COLLATERAL MATERIAL - Publication Design, Cover
HOW: Magazine Cover
The Art Institute of California - Inland Empire
Justin Paul Valdivia
ELEMENTS OF ADVERTISING - Illustration, Single
The Jackolatern Family
The Art Institute of California - Inland Empire
Justin Paul Valdivia
ELEMENTS OF ADVERTISING - Illustration, Campaign
Zoosk Campaign: Illustrations
The Art Institute of California - Inland Empire
Justin Paul Valdivia
SALES PROMOTION - Packaging
California Gourmet - Packaging Re-Design
California State University, San Bernardino
Alejandra Villa
AMERICAN ADVERTISING FEDERATION
INLAND EMPIRE 26
COLLATERAL MATERIAL - Poster, Single
Sterling Poster
Westwood College - Inland Empire
Thomas Dizon
ELEMENTS OF ADVERTISING - Photography, Color
Midnight Dunk
California Baptist University
Jacob Gonzalez
AMERICAN ADVERTISING FEDERATION
INLAND EMPIRE 27
Bronze
STUDENT
AWARD WINNERS
INTEGRATED CAMPAIGNS -Consumer
Conceptual Mazda Campaign
The Art Institute of California - Inland Empire
David Raymond Buskirk
COLLATERAL MATERIAL - Poster, Campaign
One Love Reggae Night
California State University, San Bernardino
Alexis Nwaekeke
ELEMENTS OF ADVERTISING - Illustration, Single
Window Into My Eyes
The Art Institute of California - Inland Empire
David Raymond Buskirk
INTEGRATED CAMPAIGNS - Consumer
SOAR Campaign
California State University, San Bernardino
Kimberly-Anne Anacleto
DIGITAL ADVERTISING - Website
Greenpeace Responsive Site
Platt College
Ricky Silva
INTEGRATED CAMPAIGNS - Consumer
Happy 36th Birthday
California State University, San Bernardino
Kimberly-Anne Anacleto
CONSUMER OR TRADE PUBLICATION - Campaign
BIC - Youtility Pen - Campaign
The Art Institute of California - Inland Empire
JoAnne Rivera
COLLATERAL MATERIAL - Book
Journal
California State University San Bernardino
Guadalupe Pineda
CONSUMER OR TRADE PUBLICATION - Campaign
Evoke Magazine
California Baptist University
Matthew Swope, Editor In Chief
Rebekah Wahlberg, Copy Editor
Shaun Ramirez, Designer
Fletcher Perkins, Photographer
Maribel Ramirez, Writer
Karen Espinosa, Designer
Dr. Mary Ann Pearson, Editorial Adviser
Prof. Sam Park, Design Adviser
TELEVISION - Single
Target Holiday Commercial
California State University, San Bernardino
Bianca Ruddy
SALES PROMOTION - Packaging
California Gourmet Re-Packaging
California State University, San Bernardino
Joceline Seres
INTEGRATED CAMPAIGNS - Consumer
Tribeca Film Festival Ad Campaign
Platt College
Stephanie A. Calvillo
INTEGRATED CAMPAIGNS - Consumer
Alkermes Corporate Identity
California State University, San Bernardino
Curtis E Bailey
SALES PROMOTION - Packaging
Pasta Reparata
California State University San Bernardino
Guadalupe Pineda
COLLATERAL MATERIAL - Poster, Single
Sex Toy Etiquette
California State University, San Bernardino
Kimberly-Anne Anacleto
COLLATERAL MATERIAL - Poster, Single
Pepper Spray Training
California State University, San Bernardino
Gianmarco Milanes
AMERICAN ADVERTISING FEDERATION
INLAND EMPIRE 28
AMERICAN ADVERTISING FEDERATION
INLAND EMPIRE 29
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AMERICAN ADVERTISING FEDERATION
INLAND EMPIRE 30
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