FRANCHISE START-UP KIT Indulge Yourself! WELCOME POTENTIAL FROYOWORLD OWNERS I appreciate your time in inquiring about potentially being a part of our growing and successful FroyoWorld family. Here is a brief story about the origins of FroyoWorld. by SPRING of 2014, We are projected to expand to 75+ stores NATIONWIDE AND INTERNATIONALLY. We started with Yocup Frozen Yogurt in San Francisco which was a full serve concept. We won many awards in the bay area including the Best of Bay Frozen Yogurt Award. We later transitioned to a self serve concept and thus begun our expansion. On August 2010, we first opened our doors in New Haven, Connecticut. Our second FroyoWorld located in Providence, Rhode Island opened in April of 2011 and won Best Frozen Yogurt RI. We offer exceptional and proprietary trade secret recipes of award winning yogurts and flavors exclusive to FroyoWorld. We were the first self serve yogurt stores to hit Connecticut and Rhode Island. Our third location opened in San Juan, Puerto Rico back in October 2011 and they are expected to expand to 10+ stores in Puerto Rico in 2014. By spring of 2014, we are projected to expand to 75+ stores nationwide and internationally. If you have any questions or concerns about opening any yogurt shop please let us know. We are here to assist you to make your transition into the Frozen Yogurt Business as seamless as possible. These are just a few reasons why you should choose FroyoWorld. This is a great opportunity so inquire within if you have additional interest in joining the FroyoWorld family. We look forward to hearing from you! Sincerely, William Bok CEO and Founder FroyoWorld® is looking for partners, both individual franchise owners and developers to expand our brand into new markets. We are currently the leading self-serve frozen yogurt chain in New England and in Puerto Rico. We strive to continuously push forward in becoming a global leader in the frozen yogurt industry. Our concept does not require a franchise owner’s full time commitment for operating a store. We welcome our owners to an honest and happy work environment. The amount of labor is minimal by our unique store design and layout. As we are a selfserve frozen yogurt lounge, our customers love creating their one of kind dessert, which reduces the labor cost tremendously. At Froyoworld, it is all about customer service leaving customers “Froyoworld Happy’! FRANCHISE REQUIREMENTS Expected Franchise Cost Initial Franchise Fee: $25,000 Typical Store Build-out Cost: $305,120 - $470,000 Royalty Fee: 6% Marketing Fee: 1% Minimum Capital Requirements Liquid: $250,000 Frozen Yogurt Numbers Expected Sale Price per Ounce: $0.49 - $0.59 Target Market & Ideal Locations From young children to the elderly College Campus, Residential Areas (high retail shopping plazas, movie theaters, restaurants) Ideal Storefront 1000 - 2000 sq. ft. Outdoor seating if applicable Easily Visible, corner or end cap location Unrestricted hours of operation For more information, please contact us at questions@froyoworld.com 'RCZE~ YOGURT cvv~~E froyoworld ambiance THEM Fun, innovative, and unique self serve atmosphere leaving customers happy. A monotone “been there done that” environment. menu 8-16 rotating “one of kind” flavors only offered at Froyoworld. Award winning Original Tart with 45+ delicious toppings and infinite froyo combinations. Staple and boring flavors and toppings you will find anywhere. Limited variety of choices. health Offering nonfat, lowfat, dairy-free and sugar-free options of frozen yogurt and toppings. Contains live active cultures. National yogurt association certified. Artificial “wanna-be” tasting yogurts. May lack probiotics. We include all our Franchisees under our Corporate Umbrella, receiving the best prices in all our products, working directly through all our vendors and distributors. Froyoworld currently holds the best purchasing power in the New England Region. Don’t let other froyo establishments fool you with no “upfront” fees and/or charges. All the products you purchase are marked-up, as they make a profit from those purchases, which at the end, you will actually be paying more. Self Serve = Fast Service Fast Service = Happy Customers Happy Customers = More Profit! Poor Product = Unhappy Customers Poor Service = Unhappy Customers Unhappy Customers = Loss! Purchasing Power conclusion FroHO r U-!dr-ld pd~''':e"·'''_. "'"~ ,_:Jcf/1 YOUR SUCCESS IS IMPORTANT By becoming a part of an established brand, new FroyoWorld Franchisees will benefit from the success built before them and have a network of support led by an executive team with over 25 collective years of restaurant and business experience between them. Real Estate - Market planning - Site evaluation and selection assistance - Counsel on Letter of Intent, Work Letter, and Lease Review - Negotiation tips based on past experience - Demographic reports Design & Construction - Detailed schematics and design development documents - Construction document review and approval - Construction review and site visits - Pre-opening support - Approved development consultant and contractor list - Complete equipment lists and specifications - Construction orientation program Training & Operations - Training for Operations Partner, General Managers and Managers - On-site training – review specifications - Catering sales – hands on training - Ongoing core evaluations of operations - Monthly Franchise Ranking Reports - Ongoing web sessions for continuous training Marketing - Assistance with Grand Opening Plan - Grand opening tool kit - Creative support- menu, national promotions and external media - Public relations tool kit - Guest satisfaction and consumer insights research Purchasing & Distribution - Set-up and execution of all products and non-food distribution - Contract and vendor negotiations - Ongoing logistics management of purchasing functions - Product forecasting for national promotions For more information, please visit: froyoworld.com/franchise the Healthier Alternative to ice cream Certified by The National Yogurt Association Froyoworld’s Proprietary Trade Secret Recipe: A truly one of kind taste Original Tart )~, * I~® ' • •ah- g FroyoWorld® Development Team 652 Center Street Manchester, CT 06040 T: 203 777 4044 F: 800 783 4619 froyoworld.com questions@froyoworld.com