1. health and fitness

www.anytimefitness.com
2010 MEDIA KIT
“
I am very happy to be partnering with a great
company like Anytime Fitness. Their commitment
to encouraging people to lead a healthy life and
helping to showcase the benefits of physical fitness
is something I am excited to be a part of.
”
Joe Mauer
MVP and Anytime Fitness Member
e
r
e
h
w
y
n
a
and
• More than 1,200 clubs now open
• More than 2,000 franchise territories sold
• Clubs now open in 48 states, Canada, Australia, New Zealand, Mexico, and India
• COMING SOON to the United Kingdom, Netherlands, Asia — and beyond.
Going Global
Anytime Fitness is also Any where Fitness
1,200 clubs is just the beginning!
With more than 1,200 clubs now open worldwide, Anytime Fitness
is the #1 co-ed fitness club chain on the planet. But we’re just getting
started. Anytime Fitness’ aggressive expansion plans will soon lead
to new clubs all over the globe. In fact, Anytime Fitness opened
more clubs last year than any other fitness club chain in the world.
Bucking trends in the economy
While other businesses are struggling, Anytime Fitness is thriving.
Most franchise business owners drive themselves to an early
grave, working 60 or 80 hours a week. Anytime Fitness is just the
opposite. Our business model is designed to allow our franchisees
to work more normal hours and spend the rest of their time doing
what’s really important – enjoyi.ng their families and their personal
passions.
Fitness Matters
Now, more than ever, the fitness industry is poised to make a positive
impact in people’s lives. Health care costs are out of control and obesity
is the #1 cause of health problems worldwide. Anytime Fitness provides
our 800,000 members with convenient (24-hour) and affordable fitness
options. Exercise IS medicine…and Anytime Fitness is the answer to
a wide variety of health-related issues.
2010 Media Kit | 1
Seamless global reciprocity
One of the super cool things about Anytime Fitness is our “Anywhere
Club Access” policy. What it means is: If you join one Anytime
Fitness club, then you can use any other Anytime Fitness club at no
additional charge. Think about how amazing that is. Near your home,
your work, where you shop, while you’re traveling on business or
on vacation – Anytime Fitness is also Anywhere Fitness.
At home in Hastings:
Anytime Fitness Corporate Center
Located a short distance from the Twin Cities of
Minneapolis/St. Paul, the Anytime Fitness corporate
headquarters feature a club-sized showroom and stateof-the-art conference facilities, allowing franchisees to
get the most from their training sessions and business
meetings. The Anytime Fitness headquarters are also
home to three affiliated companies: Franchise Real
Estate, Franchise Financial, and Healthy Contributions.
Fast Facts
Accolades:
• The International Health, Racquet and Sportsclub
Association’s annual IHRSA Global 25, published in the
July 2009 issue of Club Business International, found
Anytime Fitness added 369 units in 2008 – more than any
other club company in the industry.
• The Minneapolis St. Paul Business Journal named Anytime
Fitness #1 on its “Fast 50” list of the Fastest Growing
Companies in Minnesota for 2008, based on a two-year
revenue growth rate of 348%.
• In its 2010 Franchise 500® rankings, Entrepreneur
magazine awarded Anytime Fitness the following:
• Franchise 500 Rank - #43 (up from #47 in 2009)
• Fastest-Growing Franchises - #12
• Top Global Franchises - #37 (up from #41 in 2009)
• USA Today and The National Minority Franchising
Initiative named Anytime Fitness among the “Top 50
franchises for minorities” (November, 2009 & 2008).
• Honored as a “Military Friendly Franchise” by GI-Jobs
• MoneySense named Anytime Fitness #6 on its list of Top
10 Global Franchises Under $50k
• For the 4th year in a row, Franchise Business Review
honored Anytime Fitness with its top rating and an “FBR
50 Franchisee Satisfaction Award.”
2002
Actual Clubs Open / Projected*
2003
Media Contact:
mark.daly@anytimefitness.com
651-438-5008 | 800-704-5004, ext. 5008
Watch us grow:
• 1,584% growth rate (2004 – 2009).
• A new club opens every business day.
• A new member joins every 3 minutes.
Items of interest:
• Anytime Fitness is the first and only co-ed fitness franchise
in the world with more than 1,200 clubs.
•2002
Anytime Fitness clubs are now open in 48* states, Canada,
Actual Clubs Open / Projected
Australia, New Zealand, Mexico, and India.
2003
•2004
By the end of 2010, Anytime Fitness expects to have
2005
territories sold in Europe, Asia, The Middle East, and
2006
beyond.
2007
• 56% of Anytime Fitness franchisees own multiple clubs or
2008
franchise territories.
•2009
The Anytime Fitness Express model is designed for clubs
2010*
with under 2,500 square feet and a market size typically less
than
ideal offering
for rural markets
0 5,000 people.
500 This is an1000
1500
2000
or as a complement to a full-sized club in an existing
territory.
2002
Franchise Territories Sold / Projected*
2003
2004
2004
2005
2005
2006
2006
2007
2008
2009
2009
2010*
2010*
0
500
1000
1500
2000
0
1000
2000
3000
4000
2010 Media Kit | 2
2007
2008
Anytime Fitness
VIDEOS
In the Beginning
W
hat do people really want from a health
club? That’s the key question Anytime
Fitness co-founders Chuck Runyon and
Dave Mortensen asked themselves eight years ago.
The answer was relatively simple. When you boil it all
down, people want a convenient and affordable place
to go – with quality exercise equipment and a friendly
atmosphere – where they can “get in, work out and get
on with their lives.”
Thus was born the Anytime Fitness franchise – an
alternative to over-sized and over-priced health clubs,
providing a viable business model for independent
franchisees and affordable fitness options for hundreds
of thousands of members nationwide. The first Anytime
Fitness club opened its doors in Cambridge, MN in
2002.
2010 Media Kit | 3
America’s #1 Fitness Club Franchise
Anytime Fitness is the fastest-growing fitness club
franchise on the planet and the only co-ed gym with
more than 1,200 clubs open worldwide. Opening
clubs at a rate of more than one per day, Anytime Fitness is rapidly expanding internationally and expects
to open its 2000th club by the end of 2011.
The Secret to Our Success
At Anytime Fitness, we understand how important
convenience is to our members. People want to exercise
on their own terms: whenever their busy schedules
allow, close to their homes or work places – and when
Watch Member
Success Stories
Watch Franchise
Opportunity
Clips
they travel. That’s why Anytime Fitness clubs are open
24/7 – allowing members to work out any time of the
day or night – even when our clubs are not staffed. It’s
also the rationale behind our reciprocity policy: join one
Anytime Fitness club and use more than 1,200 other
clubs, in 48 states, Canada, Australia, New Zealand,
Mexico, and India–at no extra charge. What could be
more convenient than that?
Other features which separate Anytime Fitness from
the rest of the pack include 24-hour tanning facilities
(at most locations) and our integrated use of software,
security, and surveillance systems which allow owners
to operate safe and secure clubs with greatly reduced
staffing needs.
Neighborhood-Style Clubs
Anytime Fitness prides itself on its commitment to
community involvement. We’re also one of the few
fitness franchises to succeed in smaller population
centers traditionally ignored by larger clubs. In fact,
most members live or work within a 3-mile radius of
our clubs. That convenience is fueling the growth of
Anytime Fitness! Read on for more information about
America’s fastest-growing fitness franchise.
Media Contact:
mark.daly@anytimefitness.com
651-438-5008
800-704-5004, ext. 5008
Executive Biographies
Chuck Runyon
Founder and CEO
F
rom its inception, Chuck Runyon
has been involved in virtually every
facet of the business,
including strategic
planning, operations,
training,
franchise development, and marketing.
Frequently serving
as the spokesperson
for the franchise, Runyon
has earned a reputation in the industry
for his creativity and innovation. Under
Runyon’s leadership, Anytime Fitness
has been at the forefront of new industry trends like reciprocity (join one
club, use them all), integrated billing
and security systems, and 24/7 access
to clubs – even during unstaffed hours.
“Being open 24/7 is a necessity
these days,” says Runyon. “People are
so busy, with so many things going on
in their lives, that the last thing they
need is for their workouts to complicate
their lives.
In addition to ensuring that members have good experiences at Anytime
Fitness clubs, Runyon is committed to
helping franchisees succeed.
“For most of our franchisees,”
Runyon says, “their first exposure to
Anytime Fitness was as a member. And
more than half of our club owners now
own more than one location. To me,
that says our people are satisfied,
successful and love what they’re
doing.”
David Mortensen
Founder and President
ave Mortensen feels
right at home at the corporate offices of Anytime Fitness, having been born and raised less
than five miles from the Hastings, MN
headquarters of the world’s #1 co-ed
qualities are his passion for the
fitness industry and his commitment to excellence. His pride and joy,
however, are his five fabulous children
and his incredible wife.
Jeff Thames
Chief Operating Officer and President of
Franchise Sales
J
eff Thames joined Anytime Fitness in 2004 as
Vice President of Sales
and Marketing. Since
then, he has been promoted to President of
Franchise Sales and
Chief Operating Officer.
His expertise has been instrumental in the exponential
growth of Anytime Fitness.
Prior to his arrival at Anytime Fitness,
Thames spent 16 years with the North
American division of Lego, the Danish
toymaker. As one of four employees to
start the company in the U.S., he quickly moved through the ranks to become
Vice President of Sales and Marketing,
where he helped grow the company
from zero sales to $22 million.
Shortly thereafter, Thames was
recruited by a spin-off of Honeywell
Corporation, where he was appointed
Vice President of Sales and Marketing. Under his leadership, the company achieved an average annual sales
growth of 40%.
In the years since Thames joined
Anytime Fitness, the franchise has
nearly quadrupled in size to more than
2,000 territories in North America (including dozens of territories in Canada).
“In the next 18 months,” says
Thames, “we expect to open nearly 100
new clubs in Canada alone and hundreds
more around the world. The appeal
of Anytime Fitness is universal. Our
growth potential is almost limitless.”
2010 Media Kit | 4
D
fitness club chain. Mortensen attended
college in Minot, ND on a wrestling
scholarship, where his primary studies
included physical fitness and business.
His first job in the fitness industry was
at the front desk of club operated by a
well-known chain of Midwestern gyms.
It was at that club, after quickly working
his way up to manager, that Mortensen
first met his eventual business partner,
Chuck Runyon. Mortensen and
Runyon teamed up and spent
the next several years traveling the country, providing a
variety of consulting services
for fitness clubs of all sizes
and types. In 1995, Mortensen
and Runyon purchased their first
club together, Southview Athletic
Club, the very same gym where Dave
held his first job in the fitness industry.
While Runyon managed their consulting firm, Mortensen maintained a chain
of clubs the two purchased and re-sold.
Southview was a 30,000 sq/ft club with
500 members when Mortensen and
Runyon purchased it. When they sold
southview, the club had 4000 members.
In 1999 Mortensen turned his focus toward information technologies, helping
to create a wide-range of security, usage-tracking and billing systems. Those
experiences, coupled with extensive
surveying of members regarding what
they genuinely wanted in a fitness club,
led Mortensen and Runyon to develop
the Anytime Fitness business model
in 2002. As Anytime Fitness grew,
Mortensen concentrated his efforts on developing ancillary companies to enhance
member experience and
better serve Anytime Fitness franchisees. Thanks
in large part to Mortensen’s leadership, ProVision
Security and Healthy Contributions now play key roles in
the overall success of Anytime Fitness.
Above all else, Mortensen’s greatest
FAQ’s
How can Anytime Fitness clubs ensure security
during unstaffed hours?
“The security systems in place at Anytime Fitness clubs are
second to none,” says club owner Allen Eason. And Eason
should know – he’s a lieutenant with the Jacksonville (FL)
Sheriff’s Department. Integrated surveillance cameras,
tailgating detectors, panic buttons, 911 phones and personal
security alarms all combine to maximize member safety.
Add into the mix, well-lit clubs, state-of-the-art equipment
and automated external defibrillators and you’ll be safer
working out at Anytime Fitness than in your own home.
What type of service can a
member expect at Anytime Fitness?
Members can access Anytime Fitness clubs 24 hours a
day by using computerized pass cards and/or key fobs.
In addition, clubs prominently display their staffed hours
on the outside of their buildings and on their websites.
Staff members provide new members with comprehensive
orientations of clubs and their equipment. Personal
trainers are available by appointment to help members
devise individualized exercise and nutritional program –
regardless of a member’s fitness level. At Anytime Fitness,
we pride ourselves on offering a friendly and supportive
atmosphere in clean and well-maintained facilities. And
we respond to all inquiries and requests within 24 hours.
2010 Media Kit | 5
What is Anywhere Club Access?
Anywhere Club Access means, if you join one Anytime
Fitness club, then you can use any of our other clubs
at no additional charge. That’s an extremely valuable
option when you realize that there are more than 1,200
Anytime Fitness clubs all over the world. Club members
have made it clear that they love this benefit because it
allows them to work out near their homes, near their
workplaces and even when they travel. In this way,
Anytime Fitness is unique – no other fitness franchise
offers the combination of 24-hour access and reciprocity
between clubs.
Do you have corporate
wellness programs in place?
Would your company or organization like to increase
its productivity, improve morale or lower its health care
costs? As a national leader in corporate partnerships
and employee wellness programs, Anytime Fitness can
help you accomplish all three of these goals. The key to
any successful wellness program is active participation.
Anytime Fitness’ Director of Corporate Partnerships
can help design a wellness program catered to meet the
specific needs of any business or organization, large
or small. Whether you’re looking for group discounts,
automatic payroll deductions, reimbursement plans,
participation tracking or incentive programs, Anytime
Fitness can customize a wellness program that’s
right for you. For details contact Beth Loechler:
beth@anytimefitness.com
Do you participate in
fitness incentive programs?
Recognizing the fact that “Exercise is Medicine,” many
Health Maintenance Organizations (HMOs) and health care
plans now reimburse a portion of their members’ health
club fees. In doing so, they hope to motivate their members
to join fitness clubs, thereby increasing their activity levels
and reducing their health care costs. Anytime Fitness
strongly encourages and endorses this trend. Currently,
several major health plans offer reimbursement programs
to members of Anytime Fitness clubs throughout the
country. Anytime Fitness provides processing services and
usage tracking for a variety of fitness incentive programs.
Joe Mauer
MVP and Anytime
Fitness Member
Joe Mauer Newest Anytime Fitness Member
Baseball MVP will serve as Anytime Fitness Spokesperson
T
he world’s #1 fitness club chain just hit
another homerun. Joe Mauer, the newlycrownedAmerican League MVP, two-time Gold
Glove award winner and three-time AL batting
champ, will soon be appearing in television
commercials and other advertisements for
Anytime Fitness, a rapidly-growing health
club chain with nearly 1,300 clubs worldwide.
“We’re extremely excited to have Joe on our
team,” says Anytime Fitness co-founder Chuck
Runyon. “He’s a wonderful role model, an
amazing athlete and someone who obviously
understands the importance of regular exercise.
We’re confident he’ll do a great job promoting
healthy lifestyles, while raising awareness of
the Anytime Fitness brand.
The endorsement deal is a natural between
Mauer and Minnesota-based Anytime Fitness.
“I am very happy to be partnering with a great
Minnesota company like Anytime Fitness.
Their commitment to encouraging people to
lead a healthy life and helping to showcase the
benefits of physical fitness is something I am
excited to be a part of,” said Joe.
The Minnesota Twins all-star catcher is
expected to begin recording TV and radio
commercials for Anytime Fitness shortly
after the first of the year, and will also appear
in print and Internet advertising. In addition,
Mauer will write a monthly fitness blog for
AnytimeFitness.com and AnytimeHealth.com.
“Successful franchises are a lot like championship baseball teams,” says Runyon. “You
need role players and everyone has to work
together to achieve common goals. But it sure
helps to have a superstar on your team. We’re
very pleased Anytime Fitness now has Joe
Mauer on its roster.”
2010 Media Kit | 6
Vince and Teresa Gibbs’ son
Kennedy steals the show.
Owner Spotlight
Vincent & Teresa Gibbs: Paying it forward
2010 Media Kit | 7
O
wners of two Anytime Fitness clubs (Apple Valley
and Eagan, MN), husband and wife team Vincent and
Teresa Gibbs are living proof that nice matters.
“Customer service is what it’s all about,” says Vincent
Gibbs. “If you treat people like you’d like to be treated,
they’ll come back.”
“I recently had three members, during the same day,
tell me how much they appreciate how clean I keep the
club and how they really enjoy coming here,” says Teresa
Gibbs.  “I was on cloud nine when I left for the day!  That
is what I truly live for!  It also makes us feel good when
our members have success stories – no matter how big or
small.  One member of the Eagan club came up to us last
week to tell us that she has lost 10 pounds so far just doing
cardio, and to explain the huge strides she’s made.  When
she first started using the elliptical she could only do 5
minutes before she was tired.  Now she can easily do 20
minutes.  How cool is that?!”
Teresa’s background is in accounting. Vincent’s is in
sports medicine. They met while both were working as
managers for Best Buy. Now, this dynamic duo has joined
forces to comprise an unbeatable team.
“Vincent has always had a passion for fitness as well
as the desire to own his own business,” explains Teresa. 
“We started searching for different franchise options and
Anytime Fitness was one of the franchise models that
interested us.  After we met with Jeff Klinger, to better
understand the franchise, it was a slam dunk – there was
no doubt in our minds that Anytime Fitness was the right
decision for us.”
The Gibbs opened their first club in Apple Valley in
March of 2006. They opened their second club in Eagan
a year and a half later. Vincent says the key to running
a successful club is to treat your members as individuals.
It also pleases Vincent that his members feel comfortable
enough to share their personal stories with him.
“We’re like a family here,” Vincent says. “We look out
for, and take care of, each of other.”
Speaking of family, 3-year-old Kennedy Gibbs was born
just a few weeks before his parents opened their first club.
His proud father says Kennedy is already a pro when it
comes to push-ups.
“What I like best about being an Anytime Fitness club
owner,” says Teresa, “is that it gives us the freedom to
have our own schedule and be our own boss.  It’s great to
be able to make business decisions which work the best for
you.  It’s nice to be able to plan family time and vacations
when it works for us, not when it works for someone
else. Anytime Fitness provides us the flexibility to have
quality family time whenever we need it.  We are able to
drop things and attend to important family needs whenever
they pop up, while not compromising the quality of service
we provide our members.  We also have some really great
members that look out for the club for us whenever we
are away, which makes us feel comfortable to step away
whenever we need to.” 
Owner Spotlight
Allen Eason: Tracking leads 24/7 in Jacksonville, Florida
H
itting the street, pounding the pavement and tracking
down promising leads is nothing new for Allen
Eason of Jacksonville, FL. After all, for years he worked
as a homicide detective with the Jacksonville Sheriff’s
Department. These days Eason’s single-minded persistence
and tenacious resolve is also put to good use as the owner
of two of Anytime Fitness’ most successful clubs.
Eason opened the doors at his first club in Yulee, FL
in September of 2006 with 382 members. Back then, it
was an all-time record for Anytime Fitness pre-opening
membership sales. In August of 2007, Eason shattered his
own record by opening another Anytime Fitness club in
Jacksonville with 555 members in tow.
Walking the Beat
How does Eason do it? The old-fashioned way: a lot of
hard work. For two solid months prior to opening, Eason
and his wife, Susan, club manager Beth Sperling and a
few young members from Eason’s Yulee club pounded the
pavement – walking through neighborhoods, dropping off
fliers and greeting anyone they met in the street. When they
weren’t going door-to-door, Eason and Sperling literally
camped out in the parking lot and sold memberships.
During construction, they set up a tent and a table in front
of their club and recruited new members. In addition to all
of that, Eason introduced himself to local business owners
and offered discounted enrollment fees to companies which
successfully encouraged at least 10% of their employees
to join.
A Welcome New Neighbor
“I’m so excited about the response that we’ve had with the
opening of our newest Anytime Fitness in Jacksonville,”
says Eason. “I attribute the success that we have had to a
strong grass-roots marketing in our local neighborhoods.
We distributed over 5,000 fliers and made numerous
corporate contacts. The neighborhood has been extremely
welcoming to us and we are grateful for their faith in our
franchise. The biggest selling point for our new members
has been the flexibility that Anytime Fitness offers and our
friendly, inviting atmosphere. We are looking forward to a
fantastic year.”
Think you’re too busy to do what Eason did? Well,
consider this: In addition to owning two Anytime Fitness
clubs, Eason was recently promoted to lieutenant and
currently serves full-time as a watch commander for the
Jacksonville Sheriff’s Department AND he got married and
went on a honeymoon during his pre-sale.
Secret to Success
There’s no secret to running a successful fitness club,
according to Eason. The key factors are to make sure
the equipment is well-maintained, the price is right and
members feel welcome and valued, he says.
“We provide a friendly and inviting atmosphere,” Eason
says. “Our clubs are always clean, our fees are competitive
and we make sure someone warmly greets you when you
walk in the door. That’s what it takes.”
2010 Media Kit | 8
Owner Spotlight
Colleen Braun: The Pride of Springfield, Minnesota
F
irst, she transformed her own life. Then, she
transformed an entire community. After working
20 years as a nurse, Colleen Braun decided she needed a
change. Health-conscious her entire life, Braun got the bright
idea of opening her own fitness club. The only problem was
she knew almost nothing about running her own business.
But that little detail wasn’t going to stop her.
Colleen enrolled in a sales and marketing program at a
local university and promptly completed the program with
a 4.0 grade point average. A short while later (in April of
2006) Colleen opened the doors to Anytime Fitness Express
in Springfield, MN. Within a year, 500 members had joined
the club. This, despite the fact that the entire population of
Springfield is only about 2,200.
2010 Media Kit | 9
Addressing a Need
“Springfield has embraced the Anytime Fitness Express
club and all the convenience it has to offer,” Braun says.
“I knew there was a need for something like this in the
community, but I have to admit even I’m a little surprised
by the overwhelming reaction we’ve had.”
Colleen isn’t the only one who’s been impressed. Largely
due to the fact that so many residents joined Colleen’s
club, Springfield was honored with a “Fit City” award by
Minnesota Governor Tim Pawlenty in 2006. In addition,
doctors and chiropractors in Springfield and surrounding
communities have been referring their patients to Colleen’s
club for physical therapy follow-ups.
Much of the reason for Colleen’s success is the friendly,
inviting atmosphere she’s created in her club. People of all
ages, shapes and sizes feel welcome.
Atmosphere Matters
“That’s very important to me,” Colleen says. “I know that
a lot of my members had never belonged to a club before.
They were nervous and didn’t know what to expect. My
job is to take away that nervousness and make them feel
at home. We have people who come here in all sorts of
conditions. Some are significantly overweight. Some are
in great shape already. I’m happy to say that we have
something for everyone.”
Teamwork is Key
Colleen has also assembled an excellent staff of personal
trainers and exercise consultants. Colleen says making sure
that her staff understands the needs of a diverse clientele
is an important part of running a successful club. One of
her trainers, Teri Kratz, knows that as well as anyone. Teri
joined Colleen’s club after gaining a lot of weight prior to
the birth of her youngest daughter. With Colleen’s help and
encouragement, Teri worked out at the club 127 consecutive
nights – after putting her 4 children to bed. Teri lost 65
pounds and Colleen helped her get certified as a personal
trainer. Now it’s Teri who’s helping Colleen run one of the
most well-liked and well-respected clubs in the Anytime
Fitness family.
“Colleen is just amazing,” says Teri. “She helped me turn
my life around and now she’s helping nearly this entire
community.”
• Excellent Return
On Investment
• Low payroll: 10% vs. 45%
• Balanced life instead
of long hours
• Experienced franchise
consultants
• Community asset
• High job satisfaction
The Anytime Fitness business model
One of America’s best franchise opportunities
I
t’s no accident that Anytime Fitness
is the 9th fastest-growing franchise
of any type in the United States. Nor
is it a fluke that Anytime Fitness has
been described as “the darling of the
fitness industry.” There are several very
good reasons why Anytime Fitness has
captured the franchising world by storm.
It’s a story that can be best summed up
by the phrase “a great idea, very well
executed.”
The concept
From a franchising perspective, it
all began with a desire to create an
opportunity for entrepreneurs to run
businesses they could be proud of –
without running themselves into the
ground. Many franchisors promise to
provide their franchisees with the a
return on their investment that’s so strong
that they’ll be rewarded with all sorts of
free time and the freedom to enjoy their
families. Not all franchisors, however,
actually deliver on that promise. Anytime
Fitness not only meets, but frequently
exceeds franchisee expectations.
Like a well-oiled machine
Anytime Fitness club owners don’t have
to worry about things like polluted pools,
stinky saunas or daycare disasters. We’ve
boiled our business model down to the
core essentials which members expect
from a quality fitness center and we’ve
eliminated costly extravagances which
too often muck things up. At Anytime
Fitness, new franchisees don’t have to
re-invent the wheel. Our loyal family of
preferred vendors supply our franchisees
with quality products at the best
available prices. Our affiliated financial
services and real estate companies help
franchisees get off to a solid start and our
experienced staff of franchise consultants
supports franchisees when they’re up
and running.
Improving a community,
one individual at a time
At the end of the day, what makes Anytime
Fitness club owners feel good about
themselves is what they’re doing for other
people. They’re helping their neighbors
transform their lives. Franchisees hear
it from their club members all the time:
“This place has really helped me turn
my life around. I was having significant
health issues before I started coming here.
Now, my quality of life is dramatically
better.” With America’s health care
crisis growing worse each day, what
people really need is a convenient and
affordable fitness option. That’s what
Anytime Fitness provides. It’s a proven
business model that gives members what
they desire and club owners unparalleled
job satisfaction.
The numbers tell the story
A whopping 56% of Anytime Fitness
franchisees own multiple clubs and/or
territories. In fact, many of our franchisees
own four, five or more clubs. They’re
able to do so because, if you follow
the business model and listen to our
franchise consultants, Anytime Fitness
clubs truly do provide franchisees with
wonderful returns on their investments.
Harder to quantify are the invaluable
benefits franchisees receive: the freedom
of spending time with their friends and
family and the knowledge that they’re
making their communities better places
to live.
2010 Media Kit | 10
Low labor costs
One of the most important components
to the Anytime Fitness business model is
the ability to minimize payroll costs for
club owners while maximizing security
and enjoyment for club members. A
key to all of this is Anytime Fitness’
innovative use of integrated billing and
security systems. A unified system tracks
member usage while simultaneously
preventing non-member access. The
same proprietary system seamlessly
commands surveillance and alarm
devices while controlling the operation
of tanning services. This state-of-theart technology allows clubs to run
smoothly and worry-free even during
non-staffed hours. The end result is
that payroll typically comprises only
10% of the operating costs for Anytime
Fitness clubs. Compare that figure to the
45% payroll costs at typical franchising
ventures. Franchisees don’t have to “live
at the office” when they own an Anytime
Fitness club. A balanced life isn’t merely
our goal – we’ve built it right into the
business plan.
The Press Room
Media Contact:
mark.daly@anytimefitness.com
651-438-5008
800-704-5004, ext. 5008
ANY TIME FITNESS
OPENS 1,000TH C
First co-ed fitness club
in the world to reach
historic milestone.
While other gyms stru
ggle, Anytime Fitness
is thriving.
2010 Media Kit | 11
St. Paul, MN – Janu
ary 28, 2009.
Anytime Fitness,
the #1 co-ed
fitness club chain in
the world, is
proud to announce
the opening
of its 1,000th club.
Founded in
2002, Anytime Fi
tness now has
clubs open in 46
states, Canada
and Australia, se
rving nearly
600,000 members.
LUB
multaneously keep
ing members
and franchisees sa
tisfied.
While members
appreciate the
“We call it our ‘A
24-hour access of
nywhere Club
Anytime Fit- Ac
cess’ policy,” says
ness clubs, and mon
“From the very be
Klinger.
th
ly
ginning,” says ar
dues that “It sim
ply means, one m
e typically about
Anytime Fitness
half of what sh
emberco-founder, bigg
ip allows access to
er clubs charge, fra
Chuck Runyon, “w
every club,
nchisees whether
e’ve focused re
port an impressive
it’s across town or
on providing mem
satisfaction the
on
bers with a lev
other side of the
el with their decis
convenient and affo
globe. In
ion to own addi
rdable fitness an
tion to being open
Anytime Fitness clu
option in a friendl
24 hours,
b.
y, non-intimiAnywhere Club Ac
dating atmosphere.
While other wellcess is anothAt the same Fo
known fitness tim
er way we offer co
r the 4th year in a
e, we’ve worked ha
chains have recent
nvenience to
row, Fitness our
rd to pro- Busin
ly scaled back vi
members.”
es
de
s
Review recently
our franchisees wi
their expansion pl
honth a busi- ored
ans or filed ne
Anytime Fitness
ss model that allow
for bankruptcy, An
with its To celeb
s them the top
ytime Fitness fre
rate the opening
rating and an FBR
edom to enjoy their
continues to grow
of its
50 Fran- 1,000th
at an astonish- liv
personal chisee
club, Anytime Fi
Satisfaction Award. es. Now that we
ing rate. In fact,
tness
Thus, is offerin
have over it shou
in December 1,0
g special deals for
ld come as no surp
00 clubs – and a
alone, Anytime Fi
ne
rise that membe
policy that mor
tness opened all
rship at all particip w
e than 56% of An
ows members to jo
50 new clubs and
ati
yt
im
ng
in
e
Fit- clubs the we
one club ness fra
the franchise an
nchisees own at lea
d use them all – th
ek of February 9t
expects to open at
e value peo- fra
h
st
least that many
tw
o
– 15th. Among th
nchise territories.
ple get from an An
more gyms in Janu
e deals being
ytime Fitness
ary.
of
fered are reduced
membership is even
enrollment
greater.”
fees, free tanning
Yet another reason
“In two or three ye
an
d
personal
wh
y
An
yt
im
ars we expect De
e training sessio
Fitness clubs have
spite the current
ns, and one month
to have over 2,000
proven to be fre
economic recess
clubs open in cli
e with a 12-month
ion-resilient is th
mate, and buckin
the U.S. and anot
memberat they ship.
g the trend are
her 750 clubs in
fre
qu
th
en
e
open internationally
tly
fit
ne
lo
ca
ss
ted
in
du
in
str
smally, the av- er, les
,” says Any- erag
s-densely populat
e membership gr
time Fitness CEO,
ed areas Anytim
owth for where
Jeff Klinger. An
e Fitness’ revenue
they are often the
ytime Fitness clu
“With internationa
soared
first and from $2
bs which only
l growth, the ha
.9 million in 20
fit
ness option for loca
ve been open at
sky’s the limit.”
05 to
l resi- more than
least one dents.
year is 8.3% -- 62
$20 million in 20
5 at the end of
08,
and Klinger expects
2007 vs. 677 at th
Before the end of
that number
e end of 2008. “P
2009, Klinger W
to surpass $30 mill
eople are willing
hat’s more, Anyt
predicts Anytime
ion in 2009.
to sacrifice In ad
ime Fitness man
Fitness will clu
dition to the 1,000
y
th
bs which opened
in
have more than 30
gs
wh
clubs now
en
tim
es are open, An
in 2008 are toug
clubs located ga
ytime Fitness has
h,” says Runyon.
ining new membe
in Canada and will
“B
sold
ut
rs
their the franchi
at a faster healt
open its first ra
h is not one of th
se territory rights
te than Anytime Fi
clubs in Italy and
em. And anothe
for
tness clubs our
India. Addi- wh
r 1,500 locations.
members recognize
ich opened prior to
tional internationa
Thus,
that Any- Anytim
2008. On time
l expansion th
e Fitness expects
Fitness provides th
eir respective on
plans include seve
to celem with ebrate
e-year-anni- go
ral European ve
the opening of its
od value for their m
rsaries, Anytime Fi
countries, the Mid
2,0
on
00th
ey
.”
tness clubs
dle East and wh
club sometime durin
ich opened prior to
Asia.
g
20
11
.
20
08 av- A thousa
eraged 538 mem
nd clubs open wo
bers. Clubs wi
rldde is more than an
wh
ich opened in 2008
Why has Anytime
impressive
, however, mile
Fitness flour- av
stone. It also prov
eraged 597 mem
ished while other he
ides a tanbers twelve gibl
alth clubs are m
e benefit to all An
onths after openin
struggling? The ke
ytime Fitg.
y has been siness members.
See what others are saying
The Press Room
What Others Are Saying
Anytime Fitness
is #1 in the 2008
Fast 50 of privatelyheld companies in
Minnesota
By John Vomhof Jr., Staff Writer
October 24, 2008
Click here for entire story
“After running a health club
consultancy for several years, Jeff
Klinger and Chuck Runyon decided
to put their money where their mouths
were. They bought a distressed club,
grew membership from 600 to 3,000
and then sold it for a nice profit.
It was clear that the advice they were
selling clients worked. But they also
learned a thing or two along the way
most importantly that the industry
was changing. Customers were
becoming more and more focused on
convenience. They wanted clubs that
were close to where they lived or
worked and that catered to their busy
schedules. Jeff Klinger is celebrating
the success of his company, Anytime
Fitness, which he founded with
Chuck Runyon.
The Time Is Now
By Kirsten E. Silven
Club Solutions
August 1, 2008
Click here for entire story
In the mid-90’s, club owners began
asking Jeff Klinger, Co-Founder &
CEO of Anytime Fitness, why he and
partner Chuck Runyon, Co-Founder
and now President of Anytime, did
not own and operate any clubs of
their own. At the time, they were
operating a consulting firm that gave
advice to struggling fitness clubs, and
it’s obvious that this question struck
a nerve, because they soon invested
in a distressed club and began to turn
the failing business around.
Two no-frills, 24hour fitness chains
based in Minnesota
are growing rapidly
and setting their
sights on overseas
expansion
at the top of polls for its physically
active populace.
It’s also the home to two of the nation’s fastest-growing fitness franchise companies -- Anytime Fitness
and Snap Fitness. After years of
blockbuster growth in the United
States and Canada, both are ready to
take their no-frills, 24-hour fitness
club concept overseas.
All-Hours Fitness
Club a Hit at Start
Anytime Fitness opens
doors in North Oak Cliff
By Chuck Cox, Staff Writer
February 8, 2008
Click here for entire story
It may be the perfect time for
Anytime Fitness in Oak Cliff. Since
openingits doors on Dec. 17, the new
24-hour fitness club, located at 611 N.
Bishop Avenue, has been a sweeping
success. And it is the only location
in North Oak Cliff with round-theclock access to workout equipment,
which includes strength training and
cardiovascular equipment.
Pumping up the fitness
franchiese
By Jackie Crosby
July 19, 2008
Click here for entire story
Minnesota has long been a hub of
fitness innovation and businesses.
It’s the birthplace of Rollerblades and
waterskiing, the headquarters of Life
Time Fitness and consistently ranks
2010 Media Kit | 12
When Chuck Runyon and Jeff
Klinger joined forces in the late 80’s
to start an independent consulting
business for health clubs, they already
understood the importance of good
old fashioned people skills. Over
time, with a “less is more” formula
and a sharp focus on convenience,
they developed the user-friendly
Anytime Fitness concept. Currently
opening clubs at the astonishing rate
of one each business day, Anytime
Fitness is quickly establishing
itself as one of the most successful
franchise operations the fitness
industry has ever seen.
The Press Room
What Others Are Saying
‘There are
no excuses’
By Harold Valentine,
The Tampa Tribune
Published: February 6, 2008
Click here for entire story
NORTHDALE – The name says it
all – Anytime Fitness means those
looking for a workout can do so 24
hours a day, 365 days a year at the
exercise club. Owner Jim Burke said
because access is 24 hours, the club
stresses safety with an electronic
key for members, recording cameras inside and out of the building,
and plenty of buttons and telephones
with a direct line to 9-1-1.
2010 Media Kit | 13
“There are no excuses,” manager
Sara Zimmerman said about members looking to work out. Zimmerman said she and Burke know “pretty much” everybody who comes to
exercise. Because members come at
different parts of the day and night,
she said folks never have to wait
to use the resources, which include
cardiovascular machines, weights,
showers, a tanning bed and a masseuse set to be available in the future. Zimmerman said round-theclock availability yields a relatively
private workout at the club, which
opened in September.
“Members here just want a place they
feel comfortable,” she said. “They’re
not here to slam weights and check
out girls and guys.”
of pools,” said Debra Griffith, the
chain’s media spokeswoman and
franchise consultant. “They decided
to create a different model, one that
offered comfort, convenience and affordability.”
Anytime Fitness
Offers SlimmedDown Gyms
No-frills gyms
take off
By Neil Janowitz
Shopping Centers Today
April, 2007
Click here for entire story
By Jennifer Bjorhus
Pioneer Press
March, 2008
Click here for entire story
“Oh, the gym is too expensive. It is
too far away. It closes too early. And
I’d be paying for a pool I’d never
use.” Anytime Fitness is ready to
help clients eliminate both pounds
and excuses through readily accessible facilities and an aggressive growth plan. Jeff Klinger and
Chuck Runyon, two longtime fitness
industry veterans who had grown
tired of the big-box workout facilities they were running in Minnesota
and Wisconsin, launched Anytime
Fitness in 2002. “Members were
paying for things they weren’t using, and a considerable amount of
the fees were going towards upkeep
Anytime Fitness founders dumped
the smoothie bars and boutique
classes in favor of bare-bones facilities with 24/7 access. Their lean operation is about to go global.
Anytime Fitness co-founders Chuck
Runyon, Jeff Klinger and Dave
Mortensen spied a bargain when the
old Southview Athletic Club in West
St. Paul came up for sale in 1995.
The ‘70s era gym — 40,000 square
feet of pools, racquetball courts, saunas, steam rooms and moldy locker
rooms — had dwindled to about 400
active members.
Anytime Fitness TV / News Stories
01/05/07 | MN – Losing Weight | KARE 11 News | TV News Stories
12/22/06 | Anytime Fitness opens in Mandan | KFYR TV News Stories | News Video
Member Success Stories
Patti Geigel
I
magine waiting in line for half-an-hour
with your 11-year-old daughter, but
then having to tell her, “Mommy’s sorry,” and walking silently away after she’s
watched you try but fail to squeeze into
an amusement park ride – fail, because you weigh 300 pounds. Patti
Geigel, a soft-spoken hairdresser
from Manitowoc, WI knows that
pain. She’d always been “big,”
but Patti says her size bothered
others more than it did her –
until the amusement park incident. If that was Patti’s rock
bottom, then the light at the
end of Patti’s long, dark
tunnel was a neon sign
which glowed: Open 24
hours. “The hardest part was walking through the doors the first time,” Patti recalls. Embarrassed by the idea of how she’d look in a gym filled
with hard-bodies, Patti joined Anytime Fitness – one of
those new, scaled-down 24-hour neighborhood clubs –
and began working out late at night, “when nobody
would see me,” Patti says. “The first night I lasted
only five minutes on the treadmill. But then I went
home and vowed to try it again the next night.” Nine
months later, Patti’s lost 130 pounds, she’s appearing
in television commercials and she’s the darling of her
fitness club – where, nowadays, she proudly works out
during daylight hours. “I just didn’t want to be that
person anymore,” Patti says of her heavier, previous
self. “And now I’m not.”
Teri Kratz
T
consecutive nights (except for the night
she and her husband went to a Nickelback
concert), Teri worked out on an elliptical
machine at the club – AFTER kissing her
children goodnight and putting them to
bed. In six months, Teri lost 65 pounds
and went from a size 18 to a size 2.
She now works as a personal trainer
at the club and her picture is on a big
billboard just outside of town.
2010 Media Kit | 14
eri Kratz’ defining moment was
similar to Patti’s, only it happened
on a backyard swing instead of at an
amusement park. Teri still cries when she
tells the story of not being able to swing
with her youngest daughter because she
was too big to fit into a pre-molded seat.
For several months afterwards, Teri says,
she was deeply depressed.  A Sunday
school teacher, busy caring for her four
children and the family farm’s 300 sheep,
Teri had no time to take care of herself.
Then, about a year ago, an Anytime
Fitness club opened just a few miles from
Teri’s Springfield, MN home. For 127
Member Success Stories
Susie and Jeremy Bowen
S
usie Bowen and her husband, Jeremy,
were so busy with their full-time jobs
and three children that neither of them had
time to eat right or exercise.  “Fast food
was the norm for our family,” Susie says.
“Jeremy’s father weighed 550 pounds and
I was worried that we were both headed
in that direction.” When Susie tipped the
scales close to 200 pounds and Jeremy
approached 300, Susie suggested they both
join a new Anytime Fitness club in their
neighborhood and get in shape together. 
The local gym (in Floyds Knobs, IN)
accommodates their crazy schedules (Susie
is a registered nurse; Jeremy works in a steel
plant). Sometimes they get a babysitter
and exercise together late at night. More
frequently they individually squeeze in
30-minute workouts at
odd hours – on their separate
ways to or from their jobs, during their
lunch breaks or in between their children’s
various practices. “We decided that we
would do this together and neither of us
would let the other one fail,” says Jeremy.
“The convenience of having a gym that
WE control, schedule-wise, is perfect
for Susie and me.” In less than a year,
the Bowens have lost a combined 140
pounds.  “We’re a happier family now,”
says Susie. “It’s truly changed our
lives. We used to talk about growing
old and fat together. Now we talk about
growing old and riding bikes together in
Europe.”
Tanya Braa
2010 Media Kit | 15
A
lone at her desk, moments after a coworker showed Tanya Braa pictures
of herself taken on her 30th birthday,
Tanya broke down in tears.  Tanya had
tried every diet and exercise program
imaginable and nothing worked for her
– until an Anytime Fitness club opened
near her home in Liberty, Missouri.  With
the help of a personal trainer, one year
later, Tanya is now healthier than ever
– and competing in figure competitions. 
Tanya’s “before and after” photos speak
for themselves.
Anytime Fitness Mascots
Exercising is hard work, but that doesn’t mean you can’t have fun while you’re living a
healthy lifestyle. At Anytime Fitness, we believe it’s important to do what you love and
love what you do. After all, what sense does it make to bust your butt at the gym if you
can’t go out and enjoy yourself afterwards?
Captain Running Man & Xpressa believe strongly that life is meant to be enjoyed. They
also believe that in order to live life to the fullest you need to have fun while you’re at it.
Life is not a spectator sport. You have to get out there and make some noise.
That’s why you can expect to see Captain Running Man and Xpressa at all sorts of fun
and exciting events. Whether it’s jumping out of airplanes, sprinting down race courses
or drawing a crowd at local parades... the official Anytime Fitness mascots are always
having a good time.
2010 Media Kit | 16