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R A T E C A R D • 2 015
ABOUT TH E SUGAR J OU R NAL
CONTE NT
D I STR I BUTI ON
The South African Sugar Journal is for and about the
people in the South African sugar industry. The Journal
has been established for 98 years, and people are
the driving force in this diverse, dynamic and cost
competitive sugar industry. The Journal is about profiling
sugar cane growers, sugar millers, and communicating
sugar industry information. The Journal also puts people
in touch with suppliers of goods and services that are
relevant to the South African sugar industry.
• Each of the 8 editions of the Sugar Journal has a
focus feature namely: Farm Focus, Irrigation, SADC,
Wheels, SASTA, Agrochem, Conferences, and Milling.
• Posted directly to all commercial cane growers,
named and labelled.
R E A D E RS
• All commercial sugar cane growers are posted each
edition of the Sugar Journal.
• All sugar industry associations receive the Journal
including the South African Sugar Association, South
African Cane Growers’ Association and South African
Sugar Millers’ Association.
• All senior sugar industry leadership including millers
and growers.
• Relevant sugar industry stakeholders including
government, media, research organisations, academic
institutions, and technologists.
The Sugar Journal is the only publication dedicated to
and catering for the South African sugar industry.
• Stories about people in the sugar industry, activities
in the industry, science and technology, land reform,
nutrition and sustainable development are some
of the sugar related articles that are covered in the
Journal.
• Rainfall data and world sugar news are regular items.
• In-depth features ranging from transport costs to
agrochemicals are also part of the editorial mix with
a strong focus on the sugar industry.
• Posted directly to sugar industry members including
sugar millers and growers.
• Delivered directly to the South African Sugar
Association, South African Cane Growers’ Association,
South African Sugar Millers’ Association.
• Posted directly to key sugar industry stakeholders
including media, government, research, and marketing
contacts and associations.
• Print run of more than 2 200 copies per edition 8 times
per calendar year.
TO BOO K
A DV E RTI S I N G : Debbie Leslie • Cell: 082 321 1089 • Email: dbleslie@worldonline.co.za
S UGA R J OU R N A L E D ITO R : Jennifer Crawford • Cell: 0823291739 • Email: mediamatters@dbn.stormnet.co.za
D E S I G N & L AYOUT: Pointed Circle Design Co. • Email: merle@pointedcircle.co.za
ADVE RTI S I NG R ATE S
Double Page Spread
R 18 789
Full Page
R
9 995
Half Page
R
6 866
Quarter Page
R
4 530
Front Cover Package
R 21 450
R
F EATU R E S LI ST
A D M ATE R I A L
A4 Insert*
FARM FOC US: This edition covers the agricultural
aspects of cane growing and related matters as
well as news on sugar cane growers.
F R O N T C OV E R PAC K AG E R E Q U I R E M E N TS :
High resolution digital photograph for the front
cover, a full page advertorial (400 words) and a
cover picture caption (max 25 words).
D EAD LI N E S
I R R I GATI O N : Irrigation plays a key role in the
sugar industry. This feature focuses on irrigation
related matters including legislation and effi cient
water usage.
S A D C : This popular feature on SADC has indepth articles on SADC related issues and
developments
W H E E L S : Transport is a major cost factor
and this edition looks at this sector including
mechanisation, trucks and tractors.
SA STA : The Journal is the delegate’s publication
at the South African Sugar Technologists’
congress and includes SASTA articles and the
conference programme.
A G R O C H E M I C A L S : Covering fer tilisers,
herbicides, nematicides and application.
SUGAR M I LLI NG : This edition covers the sugar
milling sector including important production
statistics.
F U L L P A G E A D V E R T O R I A L : Approx. 400
words, excluding images. Advertisers can submit
advertorial about products or services that are
directly relevant to a specifi c feature.
A DV E RTS : All adverts need to be press ready,
CMYK PDF files (300-350 dpi). If the ad bleeds
off the page, the PDF must include 5mm bleed.
P R O O F S : The publisher cannot be held
responsible for the quality of reproduction of ads
in the absence of a suitable quality proof.
C O LO U R M A T C H I N G : The publisher will
endeavour to match a colour proof if provided,
but as the Sugar Journal is printed to prescribed
densities and settings, the publisher will not be
held responsible for any variation in colour from
material supplied
D E L I V E RY: Files less than 10mb, email to
dbleslie @worldonline.co.za. Files larger than
20mb can be sent via “Hightail”.
E D ITI ON
* Advertisers only eligible
for this if advertising with
a full page or more in the
same edition.
Rates in SA Rands ex VAT,
Inc Agent’s comm
5 830
BOOKI NG
M ATE R I AL
D E LIVE R E D
Farm Focus
17 Feb
24 Feb
March
Irrigation
31 Mar
7 April
May
SADC
15 May
22 May
June
Wheels
23 June
30 June
July
SASTA
10 July
17 July
Aug
Agrochem
20 Aug
27 Aug
Sept
Event Related
22 Sept
29 Sept
Oct
Milling
17 Nov
21 Nov
Dec
AD S IZE S
MAIN BODY
Full Page
Half Page (Horizontal)
Half Page (Vertical)
Quarter Page
WITH BLEED*
TRIM SIZE*
TEXT AREA*
220 x 307
210 x 297
190 x 277
220 x 158.5
210 x 148.5
190 x 128.5
115 x 307
105 x 297
85 x 277
87 x 146
* width x height measured in mm
71 x 130