INTERNSHIP OPPORTUNITY SPRING - SUMMER 2015 Now Accepting Applications for: (1) SOCIAL MEDIA / MARKETING Internship Scranton, Pennsylvania www.backyardalehouse.com Deadline for Application: April 10 Learn to develop & apply effective marketing strategies to the success of an active restaurant and beverage business in the heart of downtown Scranton!   10-15 hours per week; 8 weeks: April – June 2015 Daytime, morning business hours Preferred Educational Background:    Coursework in marketing, communications, advertising and/or business Practical experience and/or interest in entrepreneurship/food industry Savvy social media platform skills   Learning Objectives:    Expected Projects*: The student will develop their marketing skills through:  Developing a social media strategy, to include calendar, photos, graphic development and food focus, with content that engages and optimizes platforms such as Twitter, Facebook, Instagram, and YouTube.  Creating marketing which links customer experience, homegrown business brand, and food/beverage products; including: o Tracking and monitoring impact;  Being mentored by a strong ownership team in a vibrant industry $10/hour @ 523 Linden Street, Scranton, PA 18503 Synthesize results and effectiveness of current social media, and then develop and apply new strategy and outcomes metrics; Effectively present visual and written social media strategy and ideas to owners; Be able to define key relationship attributes of organic business branding to social media marketing. Other Preferences:       Concise writing skills Basic computer skills Photography skills Professionalism & punctuality Ability to complete independent work Microsoft Office skills *All projects subject to change. How to Apply: Send your resume and cover letter to internships@scrantonsbdc.com. Note “Backyard Ale House” in the cover letter and also within the Subject Line of your email. Please note: It is requested that you do not contact Backyard Ale House directly. In order to apply, you are required to follow the internship posting application process noted. Posting Date: March 26, 2015