How to differentiate your OTT Services from the masses? Sentech May12th/13 2014

How to differentiate your OTT
Services from the masses?
Sentech May12th/13th 2014
RGB solutions based on OpenStack
CloudXtream
Transcoding & Packaging
IPTV & Multiscreen
Linear & VOD
Transcoding
Hardware
Software
Packaging
All ABR Formats
DRM Encryption
Ad Insertion
Linear Ad Insertion
ABR Ad Insertion
Linear & VOD
Network-based
Blackout Support
Targeted or Zoned
SCTE130/VAST
Unified Solution
nDVR
Catch-up & Restart
Stream-to-File
Continuous Recording
Just-in-Time Packaging
Object Store
Origin
RGB 200+ Customers
Canada
Key Differentiators
Mapping the players targeting OTT
First Key differentiator.
- Content, Content and Content Sports – Movies - Series
Do not underestimate local content!
Second Key differentiator.
AIM:
Ad Insertion for Multiscreen
The Solution: AIM
– Relevant Ads in real-time
– Across all stream types
–
–
–
–
Addressing any devices
Scalability with subscriber usage
Transparency to the users’ devices
Financing content acquisition to enable FREEMIUM offers
Revolutionary in the Ad market:
Budget shifts from traditional advertisers to OTT players:
• What happens before 06h00 PM?
• Targeting Subs: Localization, Devices, Profiling.
• Analyses reported to Ad Agencies as well as to the Brands.
Serves 22 million subscribers today through the largest Cable
Operator in the US.
Third Key differentiator.
nPVR:
Network based Private Recorder
Definition of nPVR
 By nPVR we mean:
 Start Over function
 Catch Up TV function
 Real nPVR through which the subscribers could save their
content (Live/VOD) on a dedicated storage offered by the OTT
service providers.
Advantages of nPVR
 Having access to the content at anytime and anywhere
 Having access to the content through any kind of devices:
Mobile, Tablet,
PC, STBs, Connected TV.
 OTT Service Providers will avoid to invest/subsidize STBs including
DVR capabilities.
 Through JITP (Just In Time Packaging), OTT Service Operators will
save a lot in storage.
 Subscribers are very eager to pay for this service.
Conclusion
RGB Networks your technological partner for your
profitable OTT services:
-
Transcoding: SW and HW
Just In Time Packaging
Ad Insertion for Multiscreen
nPVR
Scramblers
Content (through Partner)
Ahmed BOUNA
Senior Sales Director MEA & Turkey
●●● RGB Networks
Mobile: +971 55 33 79 467.
Email: +ahmed.bouna@rgbnetworks.com
Website: www.rgbnetworks.com