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START
HERE!
YOUR WHAT,
WHERE, WHEN
& HOW-TO
GUIDE
1
INTRODUCTION
2
WHY GET INVOLVED?
3
IDEAS TO GET STARTED
4
HOW TO SET UP YOUR PROFILE
ON GIVENGAIN
5
TIPS TO RALLY SUPPORT
INTRODUCTION
Picture this. It’s Human Right’s Day
2013, and all throughout Cape Town,
and maybe even the world, people
have set out to do something they’ve
never done before.
Some are climbing mountains they’ve never climbed,
others are learning to knit for the first time, and some
might even be filming that movie they’ve always
dreamed of making. Whether it be as big as sky diving,
or as small as writing a debut poem, people have set out
to do something which will leave them lying in bed that
night thinking, “That was different”.
But it doesn’t end there. These actions are being performed
to benefit others. These people have got their friends and
family to sponsor their challenge, and all the money
raised has gone towards uplifting the vulnerable through
Common Good’s employment and education initiatives.
We’re asking that you choose just one thing that you think is
different, quirky or out of the ordinary… something that stretches
you a bit or that you’ve never done before. Then ask your
co-workers, family and friends to sponsor you completing that
challenge on 21 March 2013.
We can’t promise you a Nobel Peace Prize for your efforts, but
the money you raise will go towards helping people in need and
RE
SO A
IN?
YOU
THIS IS TWD. A CAMPAIGN WITH A
HEART FOR MAKING A DIFFERENCE
BY DOING SOMETHING DIFFERENT.
WHY GET INVOLVED?
There’s no doubt about it, South Africa is a beautiful country. We’re surrounded
by breath-taking landscapes and wonderful people. But that doesn’t mean we
don’t have our problems.
Education and employment are just two of the areas we struggle with, and things aren’t suddenly about to get better
by themselves. If you don’t believe us, check out these stats:
EDUCATION
In South Africa, the average adult only has 6.5
years of education
13% of people over the age of 15 are illiterate
EMPLOYMENT
The unemployment rate in South Africa is 25%
51% of South Africans between the ages of 15 and
24 are unemployed.
There are over 500 000 primary school-aged
children not enrolled in school
HOW
YOU
CAN
?
HELP
TWD is all about helping people so that we start making a dent in these numbers, and a difference in
thousands of lives. The funds you raise through your TWD challenge will go to Common Good which is
an organization that is passionate about changing the situation of education and employment in South
Africa. By doing something different, you’re helping to address these issues and make a valuable
change in your community.
REMEMBER, THERE ARE 50 MILLION PEOPLE IN SOUTH
AFRICA. THAT’S 50 MILLION WAYS TO MAKE A DIFFERENCE.
IDEAS TO GET STARTED
We’re joining with other Capetonians to do something completely out of the ordinary
on one day. It can be anything. Absolutely anything. (Anything legal, of course.)
Whatever you decide to do should leave you thinking, “That was different!” Not sure where to start? Here are a few
ideas to get you thinking…
SPORTY
Hike table mountain in high heels
(Men, it’s not ‘cross’ dressing if
you do it with a smile on your
face)
Cycle around the peninsula in a
panda suit
Run a marathon through a
township whilst playing the
harmonica
Host a dance marathon at an old
age home
Conduct an aerobic-a-thon – in
formalwear
ARTSY & CRAFTY
Speed knit an unprecedented
amount of blankets in one day
Build a fully functioning robot
that can make you breakfast in
the mornings
Paint a mural using only your
mouth
Create a shrubbery in the shape
of Archbishop Desmond Tutu
Make a likeness of yourself out
of papier-mâché and try sell it to
a tourist
FAMILY
Form a family band (If you can’t
play instruments, form a family a
capella group)
Try round up all your
neighbourhood’s dogs and take
them for a walk
Film your own family movie,
e.g. Home Alone 5 or Now Look
Who’s Talking Too Again
Make copious amounts of
sherbet and try see how
much you can eat
That should hopefully get you thinking in the right direction. And if you want
to go bigger, why not organize an event or make it into a group activity?
The sky is the limit. Unless of course you’re planning a trip to the moon.
Whether you join the Boswell Wilkie Circus, go caber tossing or
organise a yodelling competition, we want you to look back on the
21 March 2013 with great affection, pride, and maybe a healthy
dose of embarrassment.
HOW TO SET UP YOUR
PROFILE ON GIVENGAIN
The easiest way to collect sponsorship is through GivenGain. All you’ll need to get
started is a computer and the Internet. If you have neither, there’s a good chance
you’re Amish, but that’s okay, hopefully there’s Wi-Fi access in a barn near you.
Follow these steps and soon you’ll be all set to invite people to sponsor your twd challenge:
IF YOU HAVE A FACEBOOK ACCOUNT:
IF YOU DON’T HAVE A FACEBOOK ACCOUNT:
1
Go to www.givengain.com
1
Go to www.givengain.com
2
In the ‘Search’ field, enter ‘Common Good’
2
3
Open Common Good’s GivenGain website and
click on ‘Projects’
Click on ‘Sign Up’ located in the upper righthand corner of the page
3
4
Click on TWD, then on ‘Create Your Fundraising
Page’ located under the logo
Fill out the details (Note: you will need an email
address to create an activist name)
4
Click ‘Create Account’
5
If you already have a GivenGain Activist
account, enter your login details here
5
In the search field, enter ‘Common Good’
6
If you do not have a GivenGain Activist account
yet, you can sign up for free through Facebook
using your Facebook login details
6
Open Common Good’s GivenGain website and
click on ‘Projects’
7
Click on TWD, then on ‘Create Your Fundraising
Page’ located under the logo
8
Complete the project settings by answering the
questions given and click ‘Submit’
9
To update your profile, click on ‘Settings’
7
Complete the project settings by answering the
questions given and click ‘Submit’
8
To update your profile, click on ‘Settings’
9
Create awareness through your social media
networks
10
Update your project regularly and let your
friends and family know about the campaign
If you don’t have a Facebook account, don’t
fear. You can follow these instructions...
10
Create awareness through your social media
networks
11
Update your project regularly and let your
friends and family know about the campaign
TIPS TO RALLY SUPPORT
A decade ago your main way of rallying support would have been going
door to door and ringing doorbells, which is not always easy when there are
big dogs and sprinklers around.
Fortunately, today it’s far easier than ever before to get people to sponsor you.
HERE ARE 10 WAYS YOU CAN GET THE
WORD OUT AND MAKE A DIFFERENCE:
THINGS TO REMEMBER:
Make sure all communication has a link to your
fundraising page
1
Share your challenge on Facebook so all your
friends know what’s happening
2
Tweet your activities so everyone knows how
much fun you’re having
3
Have a blog? Blog about it!
People love pictures and videos – try document
your journey and share it on your page
4
Create YouTube videos with your training and
preparation so people can see how it’s going
Make it a competition (e.g., for every R100
donated, I will do X)
5
Host a fundraiser
Guerrilla marketing doesn’t involve real gorillas
6
Call, SMS, BBM, WhatsApp, iMessage your
co-workers, family and friends – they’ll never
know unless you tell them
7
Start a guerrilla marketing campaign at school
or work
8
Add the TWD icon to your email signature and
link it to your fundraising page
079 807 4383
9
Hand out postcards with your information on it
hello@thatwasdifferent.net
Follow other TWD activists on GivenGain for
tips and tricks
www.thatwasdifferent.net
10
The more creative you are, the more people will
be drawn to your activity
CONTACT
“IF YOU THINK
YOU’RE TOO SMALL TO
MAKE A DIFFERENCE,
YOU’VE NEVER SPENT
THE NIGHT WITH A
MOSQUITO.”
– AFRICAN PROVERB