1. education
2. graduate school

2010
Executive MBA
Kevin Tai
Director, American Express
Exchanging experiences with senior executives.
Sharing of ideas by international faculty.
He’s bringing out his best at SIM.
www.sim.edu.sg/ge
“Working as a team, learning and
appreciating each individual’s strengths
and weakness, SIM has taught me
how best I can value-add and push
myself to excel at a higher level. It’s
about how to work well with people
and getting to know the professors
from overseas as they impart their
experiences, knowledge and skills.”
Gillian Tan
General Manager
Huhtamaki Singapore Pte Ltd
Taking Successful Careers to the Next Level
01
University at Buffalo, The State University of New York
03
UB School of Management
06
UB’s EMBA – Developing Today’s Business Leaders
09
The EMBA Program 11
The EMBA Faculty
12
Program Curriculum
14
Program Structure
15
Course Descriptions
16
Admissions
18
Fees
20
Enrollment
21
About SIM
22
Why Study at SIM?
24
SIM Membership
25
SIM UB EMBA 1
Taking Successful
Careers to the Next Level
In today’s fast-paced,
dynamic business landscape,
what separates an outstanding
manager from a merely good one?
A top executive is one who is able to
lead a team and communicate effectively
with other managers to resolve complex
problems across disciplines and achieve
desired results.
The Executive Master of Business
Administration (EMBA) program,
offered by University at Buffalo (UB),
The State University of New York in
conjunction with the Singapore Institute
of Management (SIM), is a powerful tool
designed to boost the capabilities of highpotential executives who wish to earn an
MBA while continuing to work full time.
For experienced professionals seeking
to optimize their qualifications and skill
sets, the EMBA is the ideal platform for
propelling careers to the next level.
2 SIM UB EMBA
Anoop Kumar Dwivedi,
Business Development Manager
HP Business Intelligence Solutions
Asia Pacific & Japan
Class of 2005
SIM UB EMBA 3
University at Buffalo,
The State University
of New York
Founded in 1846, the University at Buffalo (UB), The State University of New York (SUNY) is
one of the leading public universities in the northeastern U.S. Within the 64-campus SUNY
system, UB is the flagship campus.
As the largest and most comprehensive
university center, UB offers more than 300
undergraduate and graduate programs—
the most in any SUNY campus—and
has an enrollment of more than 28,000
students.
Notably, UB is the only public member
in New York and New England of the
prestigious 62-member Association of
American Universities (AAU). This places
UB among top-ranked, research-intensive
U.S. public universities, including Harvard,
Yale, Stanford, the University of California
at Berkeley and Cornell.
UB is reputed for its outstanding faculty.
Among its approximately 4,000 full-time
and affiliated faculty, 95 percent hold
a doctorate or equivalent. UB faculty
have been the recipients of numerous
prestigious national and international
awards including the Nobel Prize, the
National Medal of Science and the Pulitzer
as well as MacArthur, Guggenheim and
Rockefeller Foundation grants. Along
with these accomplishments, UB faculty
are at home in the classroom. SUNY
has recognized more distinguished
professors and distinguished teaching
professors at UB than at any other SUNY
unit. More than 150 of UB’s faculty have
received the Chancellor’s Award for
Excellence in Teaching—again, the largest
representation of any unit in the SUNY
system.
UB is ranked among the top 50 U.S.
public and private research universities
according to an authoritative 2001 report
published by the University of Florida.
The university ranks among the top three
in America’s public research universities in
terms of total research dollars, with total
research expenditures of more than $240
million (U.S.) in fiscal year 2003. The first
cancer research center in the world was
established at UB in 1898—today there
are more than 90 organized research
centers and institutes at UB, including
the Center for Computational Research;
the Great Lakes Program; the Institute for
Local Government and Regional Growth;
the National Center for Geographic
Information and Analysis; the Institute
for Lasers, Photonics and Biophotonics;
the Electronic Poetry Center; the
Multidisciplinary Center for Earthquake
Engineering Research; the Center of
Excellence for Document Analysis and
Recognition; and the New York Center
of Excellence in Bioinformatics and Life
Sciences. UB also has numerous joint
research partnerships with Roswell
Park Cancer Institute and HauptmanWoodward Medical Research Institute.
4 SIM UB EMBA
UNIVERSITY AT BUFFALO, THE STATE UNIVERSITY OF NEW YORK
In terms of international education, UB is a model institution, ranking No. 12* among the top 25
campuses hosting international students in the U.S. It enrolls more than 4,300 international students
from 111 countries, 70 percent of whom are from Asia.
The Singapore Institute of Management
(SIM) and UB have an excellent
and long-standing relationship. In
partnership with SIM, the UB School of
Management established the first U.S.accredited Executive Master of Business
Administration (EMBA) program in
Singapore in March 1996.
The collaboration was further extended
to include selected undergraduate
degree programs in Singapore, starting
with the Bachelor of Science in Business
Administration (with concentrations in
International Business and Marketing)
in June 2004. The Bachelor of Arts in
Communication followed in May 2005 and
a new concentration in Financial Analysis
was made available in the Business
Administration program in May 2006.
In May 2007, the Bachelor of Arts in
Psychology, Double Degree in Business
Administration and Psychology, and
Double Major in Communication and
Psychology were introduced.
In May 2009, the Bachelor of Arts in Sociology was introduced.
Accreditations
UB is accredited by the following associations:
• Middle States Commission on Higher Education
• New York State Board of Regents
In addition, the School of Management is accredited by AACSB International –
The Association to Advance Collegiate Schools of Business (AACSB).
Membership
UB is a member of the following associations:
• American Council on Education (ACE)
• Association of American Colleges and Universities (AACU)
• Association of American Universities (AAU)
• Association of Colleges and Universities of the State of New York
• National Association of State Universities and Land-Grant Colleges (NASULGC)
* “Open Doors 2008” report publised by the Institute of International Education (IIE).
SIM UB EMBA 5
“Our courses cover the basic tools a manager needs, the
major functional areas of management, and also provide
the broad perspective and skills required by senior
managers in any organization.”
Professor Philip Perry
Associate Dean, International Programs at School of Management
University at Buffalo
6 SIM UB EMBA
Since awarding its first degree in 1927, the
School of Management has built an impressive
reputation as one of the best schools of business
in the world. The comprehensive range of its
academic portfolio, the expertise of its faculty and
the worldwide success of its graduates are the
UB
School of
Management
primary reasons for the school’s acclaim.
The School of Management currently
has an enrollment of more than 3,200
undergraduate, MBA, master’s and
doctoral students at campuses in
Buffalo, Singapore and Beijing, China.
Approximately 1,000 participants attend
business-training programs each year
at the School’s Center for Executive
Development. Its network of 29,000
alumni includes business people in
leadership positions all over the world.
All academic programs offered by the
School of Management are accredited by
the prestigious AACSB International, and
the School’s MBA, undergraduate and
doctoral programs are currently ranked as
among the best in the nation by The Wall
Street Journal, U.S. News & World Report
and the Gourman Report.
Domestically, the school offers a fulltime MBA program, an Executive MBA
program and a Professional (part-time)
MBA program, several master’s programs
as well as an undergraduate business
administration program and a doctoral
business program. The faculty of the
School of Management includes scholars
renowned in their fields, six of whom
have received the SUNY Chancellor’s
Award for Excellence in Teaching.
International Programs
UB’s School of Management is recognized
worldwide for innovation in international
management education. Its programs
help meet the University’s goal of
developing business leaders who can
manage people and resources in a global
marketplace.
In 1984, UB was selected to design and
implement the first MBA program jointly
sponsored by the governments of the U.S.
and the People’s Republic of China. More
than 200 Chinese managers have earned
this MBA degree and are now in upperlevel executive positions throughout
Chinese enterprises and government.
As alumni, they continue to interact
with the school today. Governments of
economically emerging countries, such
as Hungary, Latvia and Indonesia, have
also recognized and called upon UB’s
expertise and experience in international
management.
In 1999, the School of Management
launched a new Executive MBA program
in collaboration with the School of
Business of Renmin University in Beijing,
one of China’s top ranked business
schools. Participants in the China
Executive MBA program include senior
managers from major U.S. and European
multinational firms and leading Chinese
enterprises.
Multinational corporations (MNCs)
frequently engage faculty from UB
to design and teach their overseas
training programs. In 1999, the school
was selected by Motorola University to
establish a new Executive MBA for the
China telecommunications sector.
SIM UB EMBA 7
AACSB Accreditation
• Accreditation by AACSB International
is considered to be the hallmark of
management education. Only 529 of
the more than 8,000 business schools
in the world are accredited by the
AACSB International.
• The School of Management’s
undergraduate program was
accredited in 1930, and the MBA
program in 1972.
• AACSB International created separate
accreditation standards for accounting
programs in 1980. The School
earned accreditation of its accounting
program in its first attempt in 1985
and is one of only 169 programs in
the U.S. to earn this distinction.
Since gaining their initial accreditation,
all of the programs in the School of
Management have been continuously
accredited by AACSB.
“HP has sponsored a total of nine staff for
the EMBA program to-date. HP’s changing
business needs demand a dynamic, flexible
workforce to enable us to maintain our
competitive edge and leading position in the
industry. UB’s EMBA program has enhanced
our employees’ working capabilities and
accelerated their development in both the
technical and general management paths.”
Tan Yen Yen
Managing Director
HP Singapore
8 SIM UB EMBA
“I like the composition of the class. I get to work with students from countries other
than Singapore. They provide me the global setting within which a manager in the 21st
century must work. They come from widely divergent education backgrounds and
represent widely different industries.
Best of all, the executives in my courses have one dream: To better equip themselves so
that they may enchance shareholder value and produce better results for their
organization.”
Arun K. Jain
Samuel P. Capen Professor of Marketing Research
Professor, Department of Marketing
University at Buffalo
SIM UB EMBA 9
UB’s EMBA –
Developing Today’s
Business Leaders
Earn a Prestigious American
Degree
Why settle for second best? In terms of
international education, UB ranks No. 12*
among the top 25 campuses hosting
international students in the U.S. Since its
establishment in 1927, the UB School of
Management has built an impressive
reputation as one of the best business
schools in the world. UB is particularly
renowned for its exemplary faculty, many
of whom are recipients of esteemed
national and international awards. Within
SUNY, more than 150 of UB’s faculty have
received the Chancellor’s Award for
Excellence in Teaching.
These are the faculty with whom you will
interact face-to-face, share experiences
with and learn first-hand from.
Springboard Your Career into
Senior Management
We understand your ultimate goal. Unlike
most other MBA programs, the UB EMBA
is specifically tailored to help you ascend
and succeed in senior management
positions. The unique Strategic
Leadership Development (SLD) sequence
is a series of three leadership courses that
will heighten your leadership skills and
core management disciplines for career
advancement.
A significant proportion of our students
have successfully advanced in their
careers, some almost immediately after
graduation.
Learn Alongside the Best
The admissions criteria for the EMBA
program are stringent and exacting.
Here, your classmates will not be fresh,
inexperienced graduates, but highly
qualified, extremely talented individuals
destined for top management positions.
The classroom is a ready network of high
caliber business contacts – a wealth of
experience and knowledge ready to be
tapped into and shared.
Class members progress through the
entire program as a high performance,
cross-functional team. You will learn to
recognize and optimize the strengths
within a team, as well as develop
powerful relationships with each other.
Since 1996, the SIM UB EMBA has
graduated more than 320 senior-level
managers and executives.
Gain Real-World Knowledge
What is knowledge if you can’t apply
it? The EMBA curriculum combines
solid theory and real-world cases. It
offers an understanding of the issues
affecting competition in the global
marketplace today, with immediate,
practical applications on your day-to-day
challenges on the job. Coupled with teamlearning from your fellow participants,
you will be equipped to manage work
teams and handle any kind of business
problem.
Plan Your Own Study Track
We know you are a busy executive and
time is precious. The EMBA program
was carefully designed for experienced
executives with top management
potential who wish to further their studies
without career interruption.
Excellent Rankings
For seven consecutive years (2001 –
2007), The Wall Street Journal has ranked
the UB School of Management as one
of the world’s best business schools. In
addition, UB MBAs have been lauded for
their team skills and leadership potential.
The UB School of Management was
ranked as one of US’s top 5 business
schools for the fastest return on MBA
investment by Business Week.
Forbes magazine ranks the UB School of
Management as one of the best business
schools in the world for “return on
investment.”
2009 EMBA Class Profile
Gender
Female
Male
35%
65%
Age
29 and below
30 – 39
40 – 49 50 and above
0%
45%
50%
5%
Profession
Accounting/finance
Business development
Engineering
Human Resource
IT/MIS
Operations
Production
Quality assurance/management
Sales/marketing
20%
5%
5%
5%
10%
15%
5%
15%
20%
Work Experience
5 – 10 years
11 – 15 years
16 – 20 years
21 years and above
20%
25%
30%
25%
* “Open Doors 2008” report published by the Institute of
International Education (IIE).
10 SIM UB EMBA
“The UB EMBA not only offers a distinguished degree, but also an
invaluable learning experience. Taught fully by a US faculty, the
academic rigour, professionalism, and applicability of the program is
commendable. Not only has the program equipped me to better take on
more challenging responsibilities at work, it has also rewarded me with
many firm friends.”
Chow Qian Yao
Vice President
Singapore Exchange Limited
Class of 2008, Overall Top Student
SIM UB EMBA 11
The EMBA Program
The EMBA program was specifically designed to help you develop essential skills for managing and
working in teams. Through relevant, real-world case studies reinforced by established theoretical
concepts, participants are equipped with competencies to recognize and solve problems found in
today’s dynamic work environment.
The program goes well beyond basic knowledge, focusing on application of theories and skills,
particularly in the core areas of finance, marketing, human resources and information technology.
Learning Objectives
The EMBA curriculum offers in-depth
training and hands-on experience in
complex team-management skills. It aims
to produce superior analysts and problem
solvers, excellent team players and
effective communicators.
In contrast to traditional MBA programs,
the EMBA places greater emphasis on the
proficiencies needed for ascension into
senior management positions. If you are
a mid-career manager, the EMBA is the
ideal platform for propelling you further
in your profession by providing:
• Practical knowledge of the latest
management decision-making
techniques
• A thorough understanding of the key
functional areas of business
• Opportunities to acquire and refine
leadership and executive problemsolving skills
• Superior instruction by a highly
qualified, experienced faculty
The EMBA curriculum covers the same
material as UB’s regular MBA program, but
with added focus on:
• The cross-disciplinary integration of
subjects, such as the key linkages
between accounting, finance, decision
methods, marketing, information
systems and human resources
• The development of essential
leadership and teambuilding skills
• An understanding of international
business and the implications of a
rapidly evolving global economy
Benefits to Students
• Earn an MBA without career
interruption
• Interact with fellow students from
diverse backgrounds and with
significant management experience
• Participate in team study groups to
strengthen interactive leadership skills
• Develop efficient and effective
processes that can be directly applied
to work situations
• Interact with the faculty of one of the
premier business schools in the U.S.
• See problems from new perspectives
and learn to formulate creative
solutions
• Learn sophisticated analytical tools
and effective implementation methods
Benefits to Organizations
• Allows organizations to invest in
managerial capital
• Provides an immediate return on
investment with on-the-job application
of knowledge
• Offers a cost-effective incentive to
reward and retain superior middle and
upper-level managers
• Exponentially expands network of
business contacts through participants
• Enhances participants’ contribution to
the organization through a thorough
understanding of different functional
activities and broader organizational
perspective
12 SIM UB EMBA
The EMBA
Faculty
All EMBA classes are taught by senior faculty members
from the School of Management with outstanding
teaching, research and private industry experience.
The School of Management has 66 full-time faculty,
including five chaired professorships and 35 professional
staff members. The faculty produces internationally
acclaimed research and publications, while conducting
effective teaching and community outreach programs.
In addition, our faculty members train and advise practicing managers through
continuing education and consulting for government and private industry. Through this
interaction with community and business leaders, they gain valuable insight into the
problems, needs and trends of today’s business environment.
UB faculty publishes in leading academic and professional journals in record numbers.
Their research and expertise has been the basis for articles in The Wall Street Journal,
The New York Times, Money, BusinessWeek, Fortune and other national and international
publications.
SIM UB EMBA 13
“You will find that the faculty have a special commitment to the
Singapore EMBA program. We are building a long-term relationship with
our students and Singapore.”
Brian E. Becker
Senior Associate Dean
Professor, Department of Organization and Human Resources
University at Buffalo
Brian E. Becker
Senior Associate Dean
Professor, Department of Organization
and Human Resources, University at
Buffalo, The State University of New York
Ph.D., University of Wisconsin
M.S., Sangamon State University
B.A., Sangamon State University
Feng Gu
Assistant Professor, Department of
Accounting and Law, University at Buffalo,
The State University of New York
Ph.D. (Business AdministrationAccounting), Washington University
M.A. (Economics), Washington University
B.A. (Economics), Beijing University
Michelle C. Bligh
Assistant Professor of Organizational
Behavior, School of Behavioral and
Organizational Sciences, Claremont
Graduate University
Ph.D., University at Buffalo, The State
University of New York
M.S., University at Buffalo, The State
University of New York
B.A., Pamona College
John M. Hannon
Associate Professor, Department of
Organization and Human Resources,
University at Buffalo, The State University
of New York
Ph.D., Cornell University
M.B.A., University at Buffalo, The State
University of New York
B.S., Clarkson University
John C. G. Boot
Professor, Department of Management
Science and Systems, University at
Buffalo, The State University of New York
Ph.D., Netherland School of Economics
Susan Stites-Doe
Dean, Graduate Studies and Special
Programs, SUNY College at Brockport
Ph.D., University at Buffalo, The State
University of New York
M.B.A., Pace University
B.S., State University of New York at
Plattsburg
Isaac Ehrlich
Melvin H. Baker Professor of American
Enterprise
SUNY Distinguished Professor and Chair
of Economics, Department of Finance
and Managerial Economics, University at
Buffalo, The State University of New York
Ph.D., Columbia University
B.A., Hebrew University of Jerusalem
Arun K. Jain
Samuel P. Capen Professor of Marketing
Research
Professor, Department of Marketing,
University at Buffalo, The State University
of New York
Ph.D., University of Pennsylvania
M.B.A., University of California, Berkeley
GICAME, Stanford University
M.Comm., University of Allahabad (India)
B.Comm., University of Allahabad (India)
Lewis Mandell
Senior Fellow, Aspen Insititue, Initiative
on Financial Security, Kermit O Hanson
Visiting Professor of Finance and Business
Economics, Foster School of Business,
University of Washington
Ph.D., University of Texas
M.A., Northwestern University
B.A., City College of New York
Diane Parente
Professor of Management, School of
Management, Penn State – Erie
Ph.D., University at Buffalo, The State
University of New York
M.B.A., Canisius College
B.A., Wilson College
Philip R. Perry
Associate Professor, Department of
Finance and Managerial Economics
Associate Dean, International Programs,
University at Buffalo, The State University
of New York
Ph.D., University of California, Berkeley
M.B.A., University of California, Berkeley
M.S., California Institute of Technology
B.S., Cornell University
Ramaswamy Ramesh
Chair and Professor, Department of
Management Science and Systems,
University at Buffalo, The State University
of New York
Ph.D., University at Buffalo, The State
University of New York
M.Tech., Indian Institute of Technology,
Madras
B.Tech., Indian Institute of Technology,
Madras
Natalie C. Simpson
Academic Director, Digital Access
Education
Associate Professor, Department of
Management Science and Systems,
University at Buffalo, The State University
of New York
Ph.D., University of Florida
M.B.A., University of Florida
B.F.A., North Carolina School of the Arts
Nallan C. Suresh
Chair and Professor, Department of
Operations Management and Strategy,
University at Buffalo, The State University
of New York
Ph.D., University of Cincinnati
M.B.A., McMaster University (Canada)
B.Tech., Indian Institute of Technology
John M. Thomas
Professor, Department of Operations
Management and Strategy, University at
Buffalo, The State University of New York
Ph.D., Massachusetts Institute of
Technology
JD, University at Buffalo
B.S., Yale University
14 SIM UB EMBA
Program Curriculum
“The EMBA is the capstone
program for senior level
business professionals. The
SIM-UB EMBA really
outperforms other such
programs. It provides a
platform for the dynamic
exchange of experiences
and ideas by professionals
through courses that
integrate industry best
practices.”
Jacqueline Picart Sanichara
Strategy & Planning, Channel Operations
Hewlett-Packard Asia Pacific Pte Ltd
Class of 2006
As an EMBA student, you are required to
take 16 core courses, including a project
course that is integrated with the core
course on Strategic Management.
Core courses cover materials that can
be used by managers of all functions to
solve day-to-day problems and manage
long-term strategic issues. Complex but
realistic problems are explored through
the use of cases, computer software,
simulations and team discussions.
Relevant advanced theories may be
assigned as background readings.
All courses emphasize verbal and written
communication, including graphics
and multimedia presentations. Global
and ethical perspectives are included
throughout the curriculum.
Whenever possible, assignments are
related directly to your actual work.
This enables you to make immediate,
substantive contributions to your
employer while enhancing your own
performance in the EMBA program.
A key unique feature of the EMBA is the incorporation of the Strategic Leadership
Development (SLD) sequence within the program. The SLD is a trio of leadershiporiented course modules that centers on integrating the essential skills and
disciplinary knowledge required for success in senior level management.
Designed in collaboration with the School of Management Center for International
Leadership, the SLD sequence focuses on determining overall strategic direction
(strategy formulation) and creating organizational arrangements to pursue it
(strategy implementation). The SLD courses are capstone modules that are delivered
as a final component of the EMBA program. They comprise:
• Strategic Management: This two-module course consists of Strategic
Management I and Strategic Management II: The EMBA Project. It aims to help
you develop the cognitive and analytic skills to exploit market opportunities and
set the overall strategic direction of your organization.
• Motivation and Leadership: This course focuses on the development
of leadership competencies associated with organizational change and
development efforts aligned to vision and strategy. It aims to help strategic
leaders execute strategy within the context of a vision for the future.
• Theory and Practice of Negotiations: This course focuses on how to
effectively manage both informal and formal relationships with colleagues,
superiors, customers, and suppliers, in order to create value and advance your
interests in those relationships.
SIM UB EMBA 15
Program Structure
Each EMBA class progresses in cohort fashion through the program.
Class time for almost all courses is compressed into two-week
modules scheduled over a two-year period. You are expected to
complete significant work outside the classroom—formal studygroup time is necessary to facilitate this work.
Learning is supported with textbooks,
notes, access to UB’s online resources,
SIM’s library and electronic information
databases and ongoing virtual
communication with the faculty.
The accredited EMBA degree requires
completion of a total of 16 courses (48
credit hours) with a minimum overall
grade point average of 3.0, where
“A” = 4.0; “B” = 3.0; “C” = 2.0; “D” = 1.0;
and “F” = 0.0 is a failing grade.
Year I
Behavioral and Organizational Concepts
for Management
Economics for Managers
Marketing Management
Introduction to Management Science
Models
Technology Management and E-Business
Probability and Statistics for Managers
Human Resource Management
Financial Analysis and Reporting
Year II
Financial Management
Global Economy and the Business Firm
Operations and Service Management
Theory and Practice of Negotiations
Strategic Management I
Motivation and Leadership
International Business Environment
Strategic Management II: The EMBA
Project
Course Sequence and Schedule
The EMBA course sequence is listed as
above. The sequence may change at the
School’s discretion, depending on faculty
availability.
Intensive two-week modules are held for
almost all courses.
Typical Module
Week I & II: Monday, Tuesday and
Wednesday from 6.30 p.m. to 10 p.m.;
Saturday from 9 a.m. to 5 p.m.
“The UB EMBA gave me an excellent opportunity to learn the latest
theories and more classical ones across other fields of expertise and
provided a platform in which to network with senior professionals from
different industries. More so, I see this program as a major contributor to
my career path. The flexible program also allows me to balance work,
family and study commitments nicely.”
Per Arild
Key Account Manager
Regional Management
Heidelberg Asia Pte Ltd
Class of 2003
16 SIM UB EMBA
Course
Descriptions
“I never thought that this EMBA would help to elevate my
career so quickly. It certainly gave me an advantage over
other candidates as it complemented my technical
background, past experience and interest in business. It
was pertinent to my recent job promotion.”
Regien De Bleecker
Senior Director, Procurement China Operations
TPO Displays
Class of 2004
Behavioral and Organizational
Concepts for Management
Provides experienced managers with the
opportunity to further develop their skills
in organizing and managing people. A
range of contemporary issues and topics
are covered, including organizational
learning, team building, participative
management, transformational
leadership, diversity management,
conflict management, innovation in
entrepreneurial programs, network
organizations, organizational change
and reengineering. Learning occurs
through a variety of highly interactive
activities, such as case discussions,
critical incidents, role playing, video
presentations, problem solving teams,
self-assessments and the sharing of
personal experiences.
Economics for Managers
Covers the applications of economic
analysis to companies and industries.
Examines the following topics: the
behavior of the firm’s product and labor
markets; the consequences of business,
regulatory and tax policies; industry
pricing; research and development
strategies; transfer pricing; the effects
of vertical and horizontal integration;
leveraged buyouts; and principal-agent
problems.
Marketing Management
Centers on the marketing concept and its
impact on the strategic decision-making
process of the firm. Emphasizes planning
and managing the marketing activities
of multi-product firms and provides an
understanding of the fundamental issues
that influence marketing decisions. The
specifics of implementing a marketing
plan (product, price, promotion and
distribution strategy) are discussed,
using management cases, computer
simulations and hands-on experimental
exercises.
Introduction Management Science
Models
The first segment of this course
introduces commonly used software,
including spreadsheets, graphicspresentation programs and (to a
lesser degree) word processing and
databases. It illustrates the use of microcomputing technology in the modeling
of specific business problems. The
models developed will then be used
to make decisions with technologies,
such as sensitivity analyses and “whatif” analyses. Finally, the decisions will
be integrated into a report with the aid
of professional graphics-presentation
software.
The second course segment introduces
the more widely used models of
management science. Emphasis is
on analysis, computer solutions,
interpretation and implementation
of management decision problems.
You are required to tackle one of your
organization’s real problems using this
approach. You will work closely with the
instructor in the analysis and solution of
the problem.
Technology Management and
E-Business
Focuses on technology management and
developing an Internet-based business
or extension to an existing business.
The course will integrate concepts from
economics, organizational strategy,
entrepreneurship and web design. Topics
to be covered in the course include
aligning technology and strategy;
models of diffusion and innovation;
SIM UB EMBA 17
characteristics of information and
digital goods; identifying potential webapplications and information products
for solving a problem and/or identifying
a business opportunity; intellectual
property rights; pricing issues related to
information goods; developing a business
plan for a venture capital proposal;
launching the e-business; designing
web-based applications for usability; and
strategies for successfully implementing
systems.
Probability and Statistics for
Managers
Concepts of probability and various
statistical methods are taught with
the assistance of software packages.
Emphasis is on data analysis, the
interpretation of the analytical results
and the impact of these estimates on
management decisions. Applications of
statistical techniques to forecasting will
be emphasized.
Human Resource Management
Examines human resource management
(HRM) from a strategic perspective,
emphasizing the contribution of human
resource decisions to the development of
a high-performance organization. HRM
is treated as a dynamic system that can
help organizations cope more quickly and
effectively with a constantly changing
environment. The course features topics
that confront functional managers,
such as reward systems, performance
management and the selection and
retention of high-performance employees.
Emphasis is on the identification,
evaluation and solution of specific
problems facing managers with these
responsibilities. The course is heavily
dependent on formal case studies and the
experience of participating managers.
Financial Analysis and Reporting
While the financial module introduces
accounting from a manager’s perspective,
the primary emphasis is on financial
accounting from a user’s perspective,
especially financial statement analysis.
The basic vocabulary of financial and
managerial accounting is presented.
The concept of the time value of money
is covered in the course, and corporate
taxation, including tax strategy, is also
explored. The bookkeeping function is
de-emphasized.
The managerial module integrates recent
changes in the implementation of cost
management systems. Topics include
alternate cost systems, the cost of
distribution and administrative systems,
planning and budgeting, performance
measurement and control systems. The
course will make extensive use of cases
and outside readings.
Financial Management
Covers the theory and practice of
corporate financial management. Specific
topics covered include capital budgeting,
the relationship between risk and return,
financial structure policy, dividend policy,
economic value added, working capital
management and aspects of international
financial management. Cases are used
to illustrate real-world applications. In
addition, there is a group project that
focuses on the analysis of a specific
company’s capital budgeting system,
including making recommendations for
improvements.
Global Economy and the Business
Firm
Introduces the basic concepts, analytical
tools, assumptions, and inferences
concerning the macro and global
environments of business activity, and
government policies affecting them.
Operations and Service Management
Emphasizes solutions to problems
inherent in managing operations and
services. Topics include operations
strategy, operations process planning and
control, operations technology, facility
planning and layout, inventory planning
and control and related subjects. Cases
provide an opportunity to apply key
concepts in both manufacturing and
service industries. The implementation of
total quality management is stressed.
Theory and Practice of Negotiations
Introduces analytical concepts necessary
for effective negotiations. Emphasizes
the negotiation and bargaining skills
required by general managers. Classroom
lectures are supplemented by experiential
exercises.
Strategic Management I
Cases and readings from practice-oriented
journals illustrate how firms can use an
analysis of the competitive environment
and internal strengths to formulate
strategies that provide a competitive
edge. The course examines strategic
planning and the implementation of
plans and controls in the context of
modern concepts, such as rightsizing,
core competencies, reengineering, joint
ventures and divestitures.
Motivation and Leadership
The execution of strategy depends
on the commitment of many people
to change the present and create the
future, within the context of a compelling
vision. This course reviews various
leadership concepts and processes,
with an eye toward identifying the
fundamental skills and core competencies
that enable visionary leadership to
occur. It is designed to help you gain
some systematic insight into your own
strengths and developmental needs as
visionary leaders, and what to do about
them.
International Business Environment
Focuses on managing in the competitive
global economy. Studies and analyzes the
major issues in conducting business in
diverse cultures, economies and political
systems. Provides practical perspectives
and the skills required to manage
international operations, an assessment
of why and how to enter international
markets and an understanding of
successful competitive strategies. In
addition, the course focuses on the
impact of these topics on various types
of international business transactions,
production agreements, counter trade,
joint ventures and strategic alliances.
Strategic Management II: The EMBA
Project
The objective is to apply the planning
process learned in Strategic Management
I in a significant project that integrates
both functional and industry knowledge.
Typically, this project will involve a special
interest of yours that is the business unit
or functional department where you are
employed.
As a “capstone” project, you are expected
to demonstrate competence in application
of the tools and techniques of the EMBA
as well as the ability to understand
and implement effective management
practices.
18 SIM UB EMBA
Admissions
Selection Requirements
Prospective students should complete
and submit the enclosed EMBA
application to SIM. An interview by the
EMBA program director and/or program
faculty may also be required as part
of the admission process. Applicants
not meeting the formal academic
requirements will be considered on a case
by case basis.
While not a formal admission
requirement, basic proficiency in using a
personal computer, including the use of
spreadsheet, word processing software
and e-mail contact, is important for the
successful completion of the program.
At the discretion of UB, applicants may
be required to provide results of the
Graduate Management Admissions
Test (GMAT) and/or Test of English as a
Foreign Language (TOEFL).
As a guide, the typical EMBA student
possesses:
• At least five years of management or
professional experience
• A strong undergraduate degree or
an equivalent qualification from a
recognized institution
• The potential to contribute to the
success of classmates
• A high level of motivation
• Good communication skills in both
written and spoken English
The application deadline is the first Friday
of January of each year. Admission is in
March of each year.
Admission decisions will be made solely
by UB.
Award of Degree
To graduate with an EMBA, you
must successfully complete all class
requirements, including but not limited
to:
• Regular class attendance
• Completion of all coursework
(assignments, group projects and
examinations) with acceptable grades
• Attendance at EMBA group meetings
and class functions
Students who successfully complete
all the requirements of the program
will be awarded the Master of Business
Administration (MBA) degree by
University at Buffalo, The State University
of New York.
SIM UB EMBA 19
“The EMBA makes you
think about situations from
different angles. It allows
you to approach issues in a
more holistic way and
helps a person in top
management to be better
informed. The EMBA has
added value to my current
skill set and I believe it has
contributed to my
advancement within TNT.”
Michael Drake
Regional Managing Director
TNT North Asia
Class of 2004
20 SIM UB EMBA
Fees
How to Apply
By the application closing date, you must
have attained the minimum qualification
required to apply for admission to the
program. You must also submit the
completed application form and certified
true copies of all qualifications and
supporting documents to this address:
Admissions Department
Singapore Institute of Management
SIM Headquarters, 461 Clementi Road
Singapore 599491
You can pay at the Payment Counters
located at Student Recruitment & Payment
Office. Alternatively, checks/bank drafts
should be crossed and made payable
to “Singapore Institute of Management”
with your name, personal identification
or passport number and programme title
indicated on the back of the check. It
should not be post dated.
incomplete information and those not
accompanied by copies of supporting
documents, photographs and application
fee will not be considered. All fees
and documents submitted with the
application form will not be returned to
unsuccessful applicants.
Study Loans
Course Fee
The fee for the class enrolling in 2010
is S$54,570 (inclusive of 7 percent GST)
payable in four installments.
This fee covers all required texts and
materials, the University’s registration fee,
supervision, examinations, lecture costs
and all courier charges for coursework
submitted on schedule.
Graduates of SIM’s bachelor’s degree
programs will enjoy a 10% discount on
the program fee.
Modes of Payment
All applicants will be informed in writing,
by post regarding the outcome of their
application. Verbal offers of admission
will not be made or accepted. To confirm
the acceptance of offer, successful
applicants will have to make payment
with all required document before the
stipulated deadline.
(A)Payment to Singapore Institute of
Management
The modes of payment available are cash,
check, Nets, cash card, Visa/MasterCard
and/or Cashier/Money/Postal order.
We accept up to 4 different modes of
payment combination. All payments are
to be in Singapore dollars.
Application Fee
For check payment, the check must be
crossed, and made payable to “Singapore
Institute of Management”. It should not be
post dated.
Application fee (non-refundable) is
S$64.20 (inclusive of 7 percent GST).
All checks or bank drafts must be crossed
and made payable to ‘Singapore Institute
of Management.’ All applications with
The modes of payment are check,
cashier’s order or bank draft. Payments
are to be in Singapore dollars. The check,
cashier’s order or bank draft must be
crossed, and made payable to “SIM
Escrow”. It should not be post dated.
For Nets payment, the daily limit is
$2,000 or $3,000, depending on the
bank and your personal limit.
For credit card payment, the limit is
subjected to your available balance at
the point of payment. We accept Visa &
MasterCard only.
(B)Payment to Hong Kong and
Shanghai Banking Corporation
Limited [only applicable to
Local Students who choose to
participate in Escrow]
Students may obtain study loans from
these banks and institutions under a
course financing scheme (subject to
approval).
All loan enquiries and applications are to
be dealt with the banks and institutions
directly. For more information, please call:
Citibank
Tel: 6225 5225
Website: www.citibank.com.sg/
educationloan
Maybank
Tel: 1800 629 2265
Website: www.maybank2u.com.sg
NTUC Thrift & Loan Co-operative Limited
Tel: 6534 7360
Website: www.ntucthrift.com.sg
POSB
Tel: 6333 0033
Website: www.posb.com.sg
RHB Bank Berhad
Tel: 1800 323 0100
Website: www.rhbbank.com.sg
Interest-Free Installment Plans
When you charge above S$500 to your
Citibank or OCBC Visa/MasterCard, you
can enjoy interest-free installments of
six or 12 months. Terms and conditions
apply.
For more information, please call:
Citibank
Tel : 1800 2255 225
Website : www.citibank.com.sg/
educationloan
OCBC
Tel : 1800 3633 333
Website : www.ocbc.com.sg
SIM UB EMBA 21
CaseTrust for Education
We are proud to be certified under the
CaseTrust for Education scheme. This
scheme has been customised specifically
by CASE for the education industry in
Singapore. Aimed at enhancing the
confidence of students and their parents
in the quality of education in Singapore,
the scheme highlights schools that
possess the foundation for good quality
student welfare and business practices.
Enrollment
As required by the scheme, SIM will
enter into a student contract with our
students. The student contract lays out
the important terms and conditions
governing the relationship between the
student and SIM. We will honour all terms
and conditions spelt out in the student
contract and in all communication
materials.
Also a requirement of CaseTrust, we have
in place a Student Protection Scheme
(SPS). The SPS serves to protect the
student’s fees in the event SIM is unable
to continue operations due to insolvency,
and/or regulatory closure. In addition,
the SPS protects the student if SIM fails to
pay penalties or return fees to the student
arising from judgements made against it
by the Singapore courts.
This scheme is compulsory for
international students. Local students can
choose to take up SPS. Participation in
the SPS involves an administrative fee or
insurance premium, payable by students.
The SPS scheme is available in 2 forms, a
student tuition fees insurance by NTUC
Income and an escrow account by Hong
Kong and Shanghai Banking Corporation
Limited (HSBC) bank.
For more information on this scheme,
please visit www1.sim.edu.sg/
casetrust.html
Venue
Classes will be held at SIM Management
House, 41 Namly Avenue, Singapore
267616.
Confidentiality Clause
SIM is committed to maintaining the confidentiality of the
student’s personal information and undertakes not to divulge
any of the student’s personal information to any third party
without the prior written consent of the student SUBJECT
TO the obligation of SIM to disclose to any Singapore
government authority any information relating to the student
in compliance with the law and/or to the organisation
conferring/awarding the qualification.
Refund Policy for Withdrawals
• Notification given more than 14
days before the Commencement
Date
Full refund of course and membership
fees less S$100 administrative fee and
GST
• Notification given within 14
days before the Commencement
Date OR within 7 days after the
Commencement Date
75% refund of course fee. Full refund
of membership fee
• Notification given more than 7
days after the Commencement
Date
No refund of course and membership
fees
Transfer Policy (within courses run by SIM)
• Notification given before
Commencement Date
Course fee paid, after deducting a
S$100 administrative fee and GST, will
be transferred to new course
• Notification given within 30 days
after the Commencement Date
Course fee paid, after deducting a
S$400 administrative fee, pro-rated
lesson fee and GST, will be transferred
to new course
• Notification given more than 30
days after the Commencement
Date
No transfer/refund of fees
Notes
1. All requests for refunds and transfers must be in writing with relevant supporting documentary
proof.
2. Approvals for transfers are subject to meeting each individual course’s admission requirements.
3. Transferring to another institution is deemed as a withdrawal from SIM.
4. Refunds (if any) will be issued within 21 days of notification of withdrawal.
5. Application fee for courses is non-refundable.
6. Course and membership fees must be paid in full before course commencement date.
7. Students who withdraw from the course before the start of the course will receive a full refund
of the insurance premium/escrow administrative fee paid, less a $26.75 administrative charge
(inclusive of 7% GST). For withdrawals after the start of the course, any refund of insurance
premium/escrow administrative fee will be decided on a case by case basis.
22 SIM UB EMBA
Our Vision
About SIM
To be the Centre of Leadership and Management Excellence and
the Embodiment of Lifelong Learning.
Our Mission
• Spearhead management thought leadership
• Be the preferred strategic partner of corporations in
maximizing return on human capital
• Be the choice provider of continuing education to individuals
• Transform SIM into a regional brand
Our Core Values
•
•
•
•
•
Trust and Respect for the Individual
Teamwork
Open and Timely Communication
Performance Excellence
Spirit of Innovative Adventure
Our Commitment
We value our customers and commit ourselves to actively
improve our services and products.
Our Quality Policy
We are dedicated to continuously improve our services and to
consistently exceed the expectations of our customers.
SIM UB EMBA 23
The Singapore Institute of
Management (SIM Group) is the
largest and most comprehensive
solutions provider of higher education
and professional training in Singapore. It
was founded in 1964 as a membership
society under the Economic Development
Board and today, boasts over 29,000
corporate and individual members. As
a membership society, SIM serves as
an important nexus for members to
network, exchange ideas and collaborate.
The SIM Group offers its core services
through three educational brands:
SIM University (UniSIM) is the first
privately-funded local university (on
social mission) approved by the Ministry
of Education to issue university degrees
in a comprehensive range of disciplines.
UniSIM focuses on the upgrading and
learning needs of working professionals
and adult learners. It adopts a flexible
and practice-focused learning approach
and offers more than 40 academic
programs in various disciplines. Its
current enrollment is close to 10,000
students. Since July 2008, UniSIM’s
programs became even more accessible
to adult learners as eligible Singaporeans
and Permanent Residents taking UniSIM
undergraduate programs enjoy a
government subsidy of 40% and 20% of
tuition fees. UniSIM has been a Singapore
“Institution of a Public Character” (IPC)
since September 2005.
SIM Global Education offers highquality overseas degree programs
through its partnerships with established
international universities and institutions
from the US, UK, Australia and
Switzerland. Most of the students are fulltime students, both school leavers and
working adults. Its enrollment stands at
more than 18,000.
SIM Professional Development
programs train more than 14,000
professionals annually through its 800
seminars, workshops and conferences.
Its in-company training and consultancy
services help companies optimise
effectiveness in various fields of
management and human resource
development.
SIM. The one name you can trust for a
smarter education.
24 SIM UB EMBA
Why Study at SIM?
Impressive Track Record
You would be hard-pressed to find a better institute to pursue your educational
aspirations with. With 45 years of history in running education programs, SIM is one
of the most established and reputable institutions in the business. In 1993, we were
the first educational and training institute in Asia to be awarded the PSB ISO 9002
certification for our management and delivery of programs and services. In 2003,
we were awarded the Singapore Quality Class for Private Education Organizations in
recognition of our business excellence.
In 2005, SIM was awarded the CaseTrust for Education. This scheme highlights
institutions that have the sound foundation for quality student welfare and business
practices. Also in 2005, the Singapore Ministry of Education approved SIM’s proposal
to launch SIM University – Singapore’s forth university and the only one dedicated to
working adults.
A Resource-rich Campus
As a SIM student, you will enjoy excellent facilities at SIM’s four campus grounds
– the main SIM Headquarters and SIM Clementi Centre at Clementi Road, the SIM
Management House at Namly Avenue, and the SIM Global Education Campus @ Ulu
Pandan.
Sitting on 34,000 square meters of prime land, SIM Headquarters houses 38 lecture
theatres, 42 tutorial rooms, two seminar rooms and 12 computer labs. This vast
campus is the heart of all academic and student activities and has a capacity of up to
12,000 students.
Complementing the facilities at SIM Headquarters are SIM Clementi Centre which
houses the SIM University’s programs and; the SIM Management House which serves as
the primary location for SIM’s membership activities and executive seminars.
Specially designed with the student in mind, the SIM campus offers a conducive
ambience for learning and interaction. A student lounge provides a relaxing gathering
point where students can network and socialize. Easily accessible by bus and MRT,
getting to and from campus is a breeze.
Two specialist bookshops serve as convenient one-stop centers for all your academic
resource needs. Besides publications, the bookshops also stock audio-visual materials
and a sourcing service for hard-to-find
items.
When hunger pangs beckon, just head to
any of the three cafeterias on campus and
tuck in to a wide assortment of culinary
delights, from Chinese and Muslim to
Western and Japanese.
Staying Connected
Students and staff at SIM are connected
to a wealth of information and online
services via a campus-wide, high speed
Gigabit Ethernet network, providing
network access in all lecture theatres,
tutorial and seminar rooms, computer
labs, libraries and administrative offices.
On campus, you will find PCs with
ready access to the Internet, application
software and services.
Specialist Libraries
A good library is the key to unlocking a
wealth of information and knowledge. At
SIM, you will enjoy access to not one, but
two specialist libraries – the Tay Eng Soon
Library at SIM Headquarters and Richard K
M Eu Library at SIM Management House.
At these libraries – two of Singapore’s
largest designated management
libraries – you will be able to browse the
expansive collection of print, video, audio
and online materials to find whatever you
need.
SIM MEMBERSHIP
In the world of SIM, membership definitely carries with it a
world of privileges. The SIM membership comprises more than
29,000 individual and corporate members forming a huge
network with potential contacts, collaborations and sharing of
knowledge and experience.
Be it a corporate or individual membership, SIM Members gain:
• Exclusive insights into the latest management thinking,
trends and issues
• Access to targeted industry intelligence
• Networks to industry business leaders
• Latest executive training for enhanced employability
For membership enquiries, call 6248 9489 or
email: membership@sim.edu.sg
Important Condition for Applicants
SIM being a membership organization, requires all students
(part-time and full-time) who are pursuing qualification-based
programs (doctoral, masters, degree, diploma or certificate
programs) with us to be either a staff of our Corporate Member
or our Individual Member (ie. Student, Associate or Ordinary).
Knowledge. Networking. Possibilities.
Open to you, with SIM Membership.
SIM Student Membership Privileges
• Access to SIM Management Libraries for books, journals,
audio-visual and other resources
• Access to online databases and journals
• Access to management research reports and training videos
• Access to SIM Members’ Hub, an online resource portal
exclusively for members (Not applicable for staff of
Corporate Members)
• Eligibility to join SIM’s 12 Interest Groups, practiced
communities where members network, share and learn, led
by members, for members
• Discounts at Membership talks and workshops on
professional and career development
• Discounts at SIM executive training programs
• Discounts at bookshops at SIM
• Discounts at Members’ Lounge at SIM Management House
• Discounts at participating dining and shopping outlets in
Singapore
• Special one-year subscription of Today’s Manager magazine
for only $20 (Normal subscription at $39 a year) (For
Student Members only)
• Monthly online newsletter e-inter@ctive (via e-mail)
• Regular e-alerts on events and services (via e-mail)
• Full waiver of 2 years’ annual fee for the SIM/DBS affinity
VISA Card for 1 principal and 1 supplementary card. Subject
to the bank’s approval and conditions. Not applicable for
staff of Corporate Members.
For applicants who wish to be covered under their
company’s SIM Corporate Membership
You will be required to produce documents for verification. You
will be required to take up Student Membership if during your
course • your company discontinues its SIM Corporate Membership
or
• you resign and the new company you join is not an SIM
Corporate Member
For applicants who are currently an
SIM Associate or Ordinary Member
You will have the option to convert to Student Membership
starting in the next calendar year, for the duration of your
course with us*. Please note that upon conversion to Student
Membership, you will enjoy only the privileges of a Student
Member.
* Student Membership is available only to part-time and full-time
students of SIM Global Education and SIM University. Upon withdrawal
or completion of your studies, you will be reinstated to your Associate/
Ordinary Membership in the next calendar year. You will be required to
pay the corresponding annual subscription fee from that year, unless
you request to terminate your membership.
Membership Category
Entrance Fee
Annual Subscription Fee
Student
$128.40
–
Associate
$160.50
$69.55
Ordinary
$214.00
$107.00
(All fees are inclusive of 7% GST)
For more information on SIM Membership,
visit www.sim.edu.sg/ms
With effect from 1 January 2008, the entrance fee for new Student Members will be a one-time payment of $128.40 (inclusive of 7% GST)
per qualification-based program. This fee is regardless of the level or duration of the program and no annual subscription fee will be
charged until otherwise notified.
SIM Global Education
461 Clementi Road
Singapore 599491
Tel: (65) 6248 9746
Fax: (65) 6462 9411
Email: study@sim.edu.sg
www.sim.edu.sg/ge
For program enquiries
Tel:
(65) 6248 9426
Fax: (65) 6463 4385
Email:he4@sim.edu.sg
www.sim.edu.sg/emba.html
The information in this brochure is current at the time of printing in June 2009.
SIM and University at Buffalo, The State University of New York reserve the right to change the information herein at any time.
Members of The SIM Group