Before&After BAmagazine.com ® How to design Big signs i U X The Largest Rays The manta ray (Manta birostris) is the largest species of the rays. It ranges throughout tropical waters of the world, typically around coral reefs. Mantas display curiosity around humans and swim among divers. Mantas breach the surface and launch into the air. Mantas feed on plankton, fish larvae and the like, filtered from the water passing through their gills as they swim. | Wikipedia The key to designing big is to think small. Continued Manta rays frequent cleaning stations where small fish such as wrasse, remora (above), and angelfish swim in the manta’s gills and over its skin to feed, in the process cleaning it of parasites and dead tissue. Continued How to design big signs 0689 Before&After i U X BAmagazine.com ® How to design big signs Whether trade-show banners, billboards, wayfinding signs or wall posters, the key to designing big is to think small. Dark ceiling, white walls Bright lights Background signs Finally, consistent sound quality at any volume Audyssey Dynamic EQ. Big sound, quietly. Come check it out in Booth 12 Big signs are everywhere — along freeways, on storefronts, at trade shows, in museums — but no matter how big they are, they have a paradox in common: at normal viewing distance, they appear small. The key to good design, therefore, is to treat a big sign the same as a tiny one — one image, few words, simple typefaces, no overlaps (because you need clear silhouettes) — and keep it simple, because it’s often surrounded by clutter. Here’s how that works: Faces Different colors Foreground signs Products Before Your sign looked good when it was alone on your computer (upper left), but hanging from the trade-show rafters (above), its finely tuned details disappear in the visual noise. And note how small it seems! This design has too many words, colors, overlaps and general complexity to withstand such a busy environment. 2 of 16 How to design big signs 0689 Before&After ® How to design big signs BAmagazine.com 3 of 16 i U X Edit your message Edit your message to its essential minimum, and think white space — in a busy room you need to clear a stage so your message can be seen. Big sound, quietly. audyssey dynamic eq After What a difference! It’s the same photo — even the same size — but with few words in simple typefaces and colors, it’s now clearly visible above the trade-show floor! Hoist this banner to the rafters (right), and customers will head your way! What’s interesting is that despite its large size, this is the same technique you’d use to design a tiny sign. Several things are going on: 1) The biggest element is the white, which contrasts sharply with the dark ceiling and creates a stage for the message. 2) Her face is more visible and natural-looking because it flows into the white background. Before, it was boxed by black. 3) The short phrase is in bold, simple lettering that’s actually big. 4) Black and red are the most powerful colors, and on white they can be seen clearly. 3 of 16 How to design big signs 0689 Before&After ® How to design big signs BAmagazine.com 4 of 16 i U X Start with a short headline One to three words are ideal. The fewer words you use, the bigger they can be, and the more easily they can be read and understood at a glance. Seeing spots! What makes a leopard special. Leopard Leopard Quick! What does the sign say? The one-word sign on the right is instantly readable, while on the left, two sentences, even short, tight ones like these, require a longer, harder look and can be read comfortably only at close range. On a freeway billboard, a long look is not even possible. Think short and simple. 4 of 16 How to design big signs 0689 Before&After ® How to design big signs BAmagazine.com 5 of 16 i U X Add a clear image A clear image is a familiar object with little detail and a distinctive silhouette. Not these: These: Leopard Leopard Natural silhouettes Leopard Quick! What’s on the sign? (Above) The leopard on the left in its natural environment is difficult to see, while the leopard on the right is clear. In this case, the silhouette was created artificially by masking, but many images have natural silhouettes (left). The clearest have no background at all, and high contrast. 5 of 16 How to design big signs 0689 Before&After ® How to design big signs BAmagazine.com 6 of 16 i U X Design for close-up reading Most big signs will also be seen up close. For this distance, add a detailed reading level; it can include smaller type and more complex graphics. Design your small material much like you’d design a small page. How small? To be read comfortably about three feet away, we’ll typically set our text between 48 and 60 points. It’s a good idea to print full-size test pages — at least the text portions — and read them while standing up. Detailed Up close, the viewer has space and time to see the leopard in its natural environment (left). Even at this range, however, think minimum. Note that Africa has been simplified to a silhouette and colored to recede. 6 of 16 How to design big signs 0689 Before&After ® How to design big signs BAmagazine.com 7 of 16 i U X Establish a look A series of signs — in a museum, for example — look best when they look alike. Pay attention to size relationships. The eagle sign is different from the leopard in shape and size, but the components are the same — single-word head, same typeface, same colors, same small detail, same clear silhouette. Key is to retain the size relationships — BIG headline, BIG silhouette, small detail, always in similar amounts (below); if the detail starts getting big or the image and head smaller, the look will change enough that the sense of a series will disappear. The size relationships don’t have to be physically identical, but they must feel the same. Repetitive detail Note on both signs that the detail consists of photo circle, map silhouette and color, and that they overlap. Relative positions are different, but the look is the same. This is key; don’t change it arbitrarily. 7 of 16 How to design big signs 0689 Before&After ® How to design big signs BAmagazine.com 8 of 16 i U X Informational signs Informational signs are for up-close reading, not for attention-getting, and can be designed pretty much like oversized pages. White and dark text can both be read against the mid-blue background, which yields pleasing differentiation and depth. Smoke-free campus Smoking is not permitted inside or on the grounds of any Kaiser Permanente facility Need help quitting? Call (916) 746-4369 The Largest Rays The manta ray (Manta birostris) is the largest species of the rays. It ranges throughout tropical waters of the world, typically around coral reefs. Mantas display curiosity around humans and swim among divers. Mantas breach the surface and launch into the air. Mantas feed on plankton, fish larvae and the like, filtered from the water passing through their gills as they swim. | Wikipedia Super-size wall display (right) consists of a high-resolution photo and two short blocks of 90- and 75-pt text, sized to be read comfortably from three to 10 feet away. Ultra-light headline style proclaims “Manta” without overpowering the design. Underside view of the manta is ideal here, because the viewer is literally looking up. Note that the design resembles a magazine page. Manta rays frequent cleaning stations where small fish such as wrasse, remora (above), and angelfish swim in the manta’s gills and over its skin to feed, in the process cleaning it of parasites and dead tissue. One typeface, one color (white), aligned left, neatly links the two colored fields. 8 of 16 How to design big signs 0689 Before&After ® How to design big signs BAmagazine.com 9 of 16 i U X Sales signs Sales signs — the kind you’d see at the mall — get attention and sell at the same time. Most are seen mid-distance and close-up. Design for your audience Type atop a photo is not generally a good idea,* but here it conveys a fashion-magazine look that’s immediately familiar to its audience. Futura Bold type is unusually simple, which minimizes the busy-ness. Bottom white panel “clears the stage” so effectively that the store name in its ultra-light logotype is easily visible without resorting to a bigger size or image-busting heavier weight or all caps. *Type and photo will conflict where overlapping shapes and spaces have similar size, width, color and value, as they do in the inset. Type that’s much different from its background works better. Shapely sign works at all but the farthest distances because fork, salad, typeface and colors are simple and do not overlap. Every element conveys light weight — the tall, thin fork, the thin type, the white background (light and minimal) and the faintly hourglass shape. Great sign for a foodcourt diner. ann livingstone at p o in t w e s t 9 of 16 How to design big signs 0689 Before&After ® How to design big signs BAmagazine.com 10 of 16 i U X Announcement signs Announcement signs are designed for quick, brief attention and are usually seen at mid-distance and up close. cash for books December 13–17 Monday–Friday 9 a.m.–5 p.m. Installer Training Become an Audyssey EQ Certified Installer Audyssey will host demos and training sessions for Installers throughout CEDIA EXPO 2010. These sessions are free and will be held on a walk-in basis each day from 8 a.m. to 6 p.m. in the Red Light Room at the Curtis Hotel less than 5 minutes by foot from the EXPO. Appointments are not necessary for CEDIA EXPO attendees. Hornet Bookstore. Come early. Student ID required. 3’ x 41⁄2’ sign is suitable for floor or easel, ideal at a conference. Big headline announces the session, and the photo is functional, wordlessly conveying that the training is for home (not pro) audio. Signs can seem plain. If you have the urge to angle your type (below), resist; it usually looks contrived, and on a page that you can’t turn in your hand, it’s not easy to read. Focus on the headline You won’t miss this sign at the student bookstore! Key are the three bold words in industrial-strength type, big and densely packed. Analogous orange-yellow color range softens the look; for more intensity, use red (left). The photo is a decorative option. 10 of 16 How to design big signs 0689 Before&After ® How to design big signs BAmagazine.com 11 of 16 i U X Wayfinding signs Wayfinding is about giving direction; it includes everything from billboard-size highway signs to the hotel arrow pointing to the lobby. Think distance. Beach Access Elevators Lobby Tiki Bar Lounge Sidewalk Café Normal spacing is too tight. Wine Tasting Wine Tasting Indoor signs must be read easily but can be more decorative; here, the funky typeface reflects its surroundings. Space normally. Highway signs are huge, but the type must be set as though it were tiny, because at a long distance, it is tiny! Key here is to use a simple, clear typeface and spread it out — as far as 200% of its normal letterspacing — which adds enough air between letters to easily distinguish one from the next (below). Wine Tasting Wine Tasting Sidewalk Café Wine Tasting 11 of 16 How to design big signs 0689 Before&After ® How to design big signs BAmagazine.com 12 of 16 i U X Article resources Typefaces Colors 1 Century Old Style 1 10 C0 M3 Y12 K3 2 Univers Black 11 C30 M10 Y50 K70 3 Gotham Ultra 4 FF OT DIN Bold 12 C0 M0 Y0 K30 2 13 C0 M80 Y100 K0 1 5 Images 14 C4 M67 Y100 K0 Images: iStockphoto.com 10 6 11 12 15 C0 M38 Y100 K0 5 (10621663) 6 (10907799) 7 (9672154) 8 (5820614) 9 (9570194) 13 cash for books 14 15 8 December 13–17 Monday–Friday 9 a.m.–5 p.m. 12 3 4 0668 | 0662 | 0659 | 0649 | 0641 | 0631 0629 9 Hornet Bookstore. Come early. Student ID required. 7 Related articles 4 12 of 16 How to design big signs 0689 Before&After How to design big signs ® BAmagazine.com 13 of 16 i U X Article resources Typefaces The Largest Rays 1 1 The manta ray (Manta birostris) is the largest species of the rays. It ranges throughout tropical waters of the world, typically around coral reefs. Mantas display curiosity around humans and swim among divers. Mantas breach the surface and launch into the air. Mantas feed on plankton, fish larvae and the like, filtered from the water passing through their gills as they swim. | Wikipedia 2 1 Helvetica Neue Extended 2 Myriad Pro Roman 3 Interstate Bold 4 Interstate Regular 8 C71 M15 Y11 K0 9 C100 M92 Y8 K4 10 C0 M0 Y0 K100 11 C0 M100 Y85 K0 Smoke-free campus 6 Smoking is not permitted inside or on the grounds of any Kaiser Permanente facility Images 12 C0 M0 Y0 K80 5 (Photo courtesy of Jim Merk www.audyssey.com) 13 C38 M0 Y100 K0 Images: iStockphoto 2 Manta rays frequent cleaning stations where small fish such as wrasse, remora (above), and angelfish swim in the manta’s gills and over its skin to feed, in the process cleaning it of parasites and dead tissue. Need help quitting? Call (916) 746-4369 Colors 8 6 (9387901) 7 (9227413) 9 10 3 11 12 13 4 7 5 13 of 16 How to design big signs 0689 Before&After How to design big signs ® BAmagazine.com 14 of 16 i U X Article resources Typefaces 3 12 10 5 11 13 1 3 1 4 1 Futura Bold 2 OL Round Gothic Light 3 Interstate Thin 4 Copperplate Light 7 C12 M93 Y0 K0 8 C100 M92 Y8 K4 9 C100 M0 Y65 K0 10 C10 M34 Y73 K0 Images 11 C0 M84 Y74 K0 Images: iStockphoto.com 5 (9120960) 12 C69 M3 Y100 K0 6 (842279) 13 C0 M0 Y0 K100 6 1 2 Colors ann livingstone at p o in t w e s t 7 8 9 10 11 14 of 16 How to design big signs 0689 Before&After How to design big signs ® BAmagazine.com 15 of 16 i U X Article resources Typefaces 1 9 10 Beach Access Elevators Lobby Tiki Bar Lounge Sidewalk Café Installer Training Become an Audyssey EQ Certified Installer Audyssey will host demos and training sessions for Installers throughout CEDIA EXPO 2010. These sessions are free and will be held on a walk-in basis each day from 8 a.m. to 6 p.m. in the Red Light Room at the Curtis Hotel less than 5 minutes by foot from the EXPO. Appointments are not necessary for CEDIA EXPO attendees. Colors 1 Oz Handicraft BT 2 9 2 Helvetica Neue Black 10 C0 M18 Y80 K0 3 Helvetica Neue Heavy 3 4 Helvetica Neue Light 4 5 Copperplate Gothic Bold 11 C0 M0 Y0 K100 12 C0 M30 Y100 K5 6 Interstate Bold 7 C0 M50 Y80 K70 Images Images: iStockphoto.com 7 (2779642) 8 (8929472) 5 11 8 12 6 6 15 of 16 How to design big signs 0689 Before&After ® How to design big signs BAmagazine.com 16 of 16 Subscribe to Before & After Subscribe to Before & After, and become a more capable, confident designer for pennies per article. To learn more, go to http://www.bamagazine.com/Subscribe i U X Before & After magazine Before & After has been sharing its practical approach to graphic design since 1990. Because our modern world has made designers of us all (ready or not), Before & After is dedicated to making graphic design understandable, useful and even fun for everyone. John McWade Publisher and creative director Gaye McWade Associate publisher Dexter Mark Abellera Senior designer E-mail this article To pass along a free copy of this article to Before & After magazine 323 Lincoln Street, Roseville, CA 95678 Telephone 916-784-3880 Fax 916-784-3995 E-mail mailbox@bamagazine.com www http://www.bamagazine.com others, click here. Join our e-list To be notified by e-mail of new articles as they become available, go to Copyright ©2010 Before & After magazine ISSN 1049-0035. All rights reserved http://www.bamagazine.com/email You may pass along a free copy of this article to others by clicking here. You may not alter this article, and you may not charge for it. You may quote brief sections for review; please credit Before & After magazine, and let us know. To link Before & After magazine to your Web site, use this URL: http://www.bamagazine.com. For all other permissions, please contact us. 16 of 16 | Printing formats How to design big signs 0689 Before&After BAmagazine.com ® i U X Before & After is made to fit your binder Before & After articles are intended for permanent reference. All are titled and numbered. For the current table of contents, click here. To save time and paper, a paper-saver format of this article, suitable for one- or two-sided printing, is provided on the following pages. For presentation format Print: (Specify pages 1–16) For paper-saver format Print: (Specify pages 18–25) Print Format: Landscape Page Size: Fit to Page Save Presentation format or Paper-saver format Back | Paper-saver format ® Before&After How to design Big signs The key to designing big is to think small. ® Before&After The Largest Rays The manta ray (Manta birostris) is the largest species of the rays. It ranges throughout tropical waters of the world, typically around coral reefs. Mantas display curiosity around humans and swim among divers. Mantas breach the surface and launch into the air. Mantas feed on plankton, fish larvae and the like, filtered from the water passing through their gills as they swim. | Wikipedia BAmagazine.com Manta rays frequent cleaning stations where small fish such as wrasse, remora (above), and angelfish swim in the manta’s gills and over its skin to feed, in the process cleaning it of parasites and dead tissue. Bright lights Foreground signs i U X i U X Products Background signs How to design big signs BAmagazine.com Continued How to design big signs Different colors Dark ceiling, white walls Whether trade-show banners, billboards, wayfinding signs or wall posters, the key to designing big is to think small. Finally, consistent sound quality at any volume Come check it out in Booth 12 Audyssey Dynamic EQ. Big sound, quietly. Faces 2 of 16 0689 0689 How to design big signs 0689 How to design big signs Before Your sign looked good when it was alone on your computer (upper left), but hanging from the trade-show rafters (above), its finely tuned details disappear in the visual noise. And note how small it seems! This design has too many words, colors, overlaps and general complexity to withstand such a busy environment. 1 of 8 Before&After | www.bamagazine.com Big signs are everywhere — along freeways, on storefronts, at trade shows, in museums — but no matter how big they are, they have a paradox in common: at normal viewing distance, they appear small. The key to good design, therefore, is to treat a big sign the same as a tiny one — one image, few words, simple typefaces, no overlaps (because you need clear silhouettes) — and keep it simple, because it’s often surrounded by clutter. Here’s how that works: 0689 How to design big signs ® Before&After How to design big signs Edit your message 3 of 16 4 of 16 3 of 16 BAmagazine.com i U X i U X How to design big signs BAmagazine.com Edit your message to its essential minimum, and think white space — in a busy room you need to clear a stage so your message can be seen. Big sound, quietly. AUDYSSEY DYNAMIC EQ How to design big signs After What a difference! It’s the same photo — even the same size — but with few words in simple typefaces and colors, it’s now clearly visible above the trade-show floor! Hoist this banner to the rafters (right), and customers will head your way! What’s interesting is that despite its large size, this is the same technique you’d use to design a tiny sign. Several things are going on: 1) The biggest element is the white, which contrasts sharply with the dark ceiling and creates a stage for the message. 2) Her face is more visible and natural-looking because it flows into the white background. Before, it was boxed by black. 3) The short phrase is in bold, simple lettering that’s actually big. 4) Black and red are the most powerful colors, and on white they can be seen clearly. ® Before&After Start with a short headline Leopard 4 of 16 0689 How to design signs 0689 0689 How to design bigbig signs Leopard One to three words are ideal. The fewer words you use, the bigger they can be, and the more easily they can be read and understood at a glance. Seeing spots! What makes a leopard special. 2 of 8 Before&After | www.bamagazine.com Quick! What does the sign say? The one-word sign on the right is instantly readable, while on the left, two sentences, even short, tight ones like these, require a longer, harder look and can be read comfortably only at close range. On a freeway billboard, a long look is not even possible. Think short and simple. 0689 How to design big signs ® How to design big signs Add a clear image 5 of 16 Leopard 5 of 16 6 of 16 BAmagazine.com i U X i U X 0689 How to design signs 0689 0689 How to design bigbig signs Detailed Up close, the viewer has space and time to see the leopard in its natural environment (left). Even at this range, however, think minimum. Note that Africa has been simplified to a silhouette and colored to recede. How to design big signs BAmagazine.com Leopard A clear image is a familiar object with little detail and a distinctive silhouette. These: Before&After Not these: Leopard 6 of 16 Quick! What’s on the sign? (Above) The leopard on the left in its natural environment is difficult to see, while the leopard on the right is clear. In this case, the silhouette was created artificially by masking, but many images have natural silhouettes (left). The clearest have no background at all, and high contrast. How to design big signs Natural silhouettes ® Before&After Design for close-up reading 3 of 8 Before&After | www.bamagazine.com Most big signs will also be seen up close. For this distance, add a detailed reading level; it can include smaller type and more complex graphics. Design your small material much like you’d design a small page. How small? To be read comfortably about three feet away, we’ll typically set our text between 48 and 60 points. It’s a good idea to print full-size test pages — at least the text portions — and read them while standing up. 0689 How to design big signs ® Before&After How to design big signs Establish a look 7 of 16 A series of signs — in a museum, for example — look best when they look alike. Pay attention to size relationships. 8 of 16 The manta ray (Manta birostris) is the largest species of the rays. It ranges throughout tropical waters of the world, typically around coral reefs. Mantas display curiosity around humans and swim among divers. Mantas breach the surface and launch into the air. Mantas feed on plankton, fish larvae and the like, filtered from the water passing through their gills as they swim. | Wikipedia 8 of 16 BAmagazine.com i U X i U X How to design big signs BAmagazine.com 0689 How to design signs 0689 0689 How to design bigbig signs Manta rays frequent cleaning stations where small fish such as wrasse, remora (above), and angelfish swim in the manta’s gills and over its skin to feed, in the process cleaning it of parasites and dead tissue. The Largest Rays 7 of 16 Repetitive detail Note on both signs that the detail consists of photo circle, map silhouette and color, and that they overlap. Relative positions are different, but the look is the same. This is key; don’t change it arbitrarily. How to design big signs The eagle sign is different from the leopard in shape and size, but the components are the same — single-word head, same typeface, same colors, same small detail, same clear silhouette. Key is to retain the size relationships — BIG headline, BIG silhouette, small detail, always in similar amounts (below); if the detail starts getting big or the image and head smaller, the look will change enough that the sense of a series will disappear. The size relationships don’t have to be physically identical, but they must feel the same. ® Before&After Informational signs 4 of 8 Before&After | www.bamagazine.com Super-size wall display (right) consists of a high-resolution photo and two short blocks of 90- and 75-pt text, sized to be read comfortably from three to 10 feet away. Ultra-light headline style proclaims “Manta” without overpowering the design. Underside view of the manta is ideal here, because the viewer is literally looking up. Note that the design resembles a magazine page. White and dark text can both be read against the mid-blue background, which yields pleasing differentiation and depth. Informational signs are for up-close reading, not for attention-getting, and can be designed pretty much like oversized pages. Smoke-free campus Smoking is not permitted inside or on the grounds of any Kaiser Permanente facility Need help quitting? Call (916) 746-4369 One typeface, one color (white), aligned left, neatly links the two colored fields. 0689 How to design big signs ® Before&After How to design big signs Sales signs 9 of 16 Sales signs — the kind you’d see at the mall — get attention and sell at the same time. Most are seen mid-distance and close-up. Design for your audience Type atop a photo is not generally a good idea,* but here it conveys a fashion-magazine look that’s immediately familiar to its audience. Futura Bold type is unusually simple, which minimizes the busy-ness. Bottom white panel “clears the stage” so effectively that the store name in its ultra-light logotype is easily visible without resorting to a bigger size or image-busting heavier weight or all caps. 10 of 16 at p o in t w e s t ann livingstone How to design big signs *Type and photo will conflict where overlapping shapes and spaces have similar size, width, color and value, as they do in the inset. Type that’s much different from its background works better. ® Before&After Announcement signs 9 of 16 BAmagazine.com i U X Shapely sign works at all but the farthest distances because fork, salad, typeface and colors are simple and do not overlap. Every element conveys light weight — the tall, thin fork, the thin type, the white background (light and minimal) and the faintly hourglass shape. Great sign for a foodcourt diner. i U X 0689 3’ x 41⁄2’ sign is suitable for floor or easel, ideal at a conference. Big headline announces the session, and the photo is functional, wordlessly conveying that the training is for home (not pro) audio. Signs can seem plain. If you have the urge to angle your type (below), resist; it usually looks contrived, and on a page that you can’t turn in your hand, it’s not easy to read. How to design big signs BAmagazine.com by foot from the EXPO. Appointments are not necessary for CEDIA EXPO attendees. 10 of 16 How to design signs 0689 0689 How to design bigbig signs Become an Audyssey EQ Certified Installer Audyssey will host demos and training sessions for Installers throughout CEDIA EXPO 2010. These sessions are free and will be held on a walk-in basis each day from 8 a.m. to 6 p.m. in the Red Light Room at the Curtis Hotel less than 5 minutes Installer Training Announcement signs are designed for quick, brief attention and are usually seen at mid-distance and up close. ann livingstone at p o in t w e s t December 13–17 Monday–Friday 9 a.m.–5 p.m. Hornet Bookstore. Come early. Student ID required. cash for books 5 of 8 Before&After | www.bamagazine.com Focus on the headline You won’t miss this sign at the student bookstore! Key are the three bold words in industrial-strength type, big and densely packed. Analogous orange-yellow color range softens the look; for more intensity, use red (left). The photo is a decorative option. 0689 How to design big signs ® ® How to design big signs Wayfinding signs 11 of 16 Wayfinding is about giving direction; it includes everything from billboard-size highway signs to the hotel arrow pointing to the lobby. Think distance. Wine Tasting December 13–17 Monday–Friday 9 a.m.–5 p.m. 4 Related articles 9 (9570194) 8 (5820614) 7 (9672154) 6 (10907799) 5 (10621663) Images: iStockphoto.com Images 4 FF OT DIN Bold 3 Gotham Ultra 2 Univers Black 1 Century Old Style Typefaces Wine Tasting 12 of 16 1 5 11 10 12 8 12 of 16 0668 | 0662 | 0659 | 0649 | 0641 | 0631 0629 6 of 8 Before&After | www.bamagazine.com 9 11 of 16 Highway signs are huge, but the type must be set as though it were tiny, because at a long distance, it is tiny! Key here is to use a simple, clear typeface and spread it out — as far as 200% of its normal letterspacing — which adds enough air between letters to easily distinguish one from the next (below). 4 Hornet Bookstore. Come early. Student ID required. cash for books Article resources How to design big signs Wine Tasting Before&After Normal spacing is too tight. Wine Tasting Wine Tasting 3 Before&After 2 1 6 13 15 14 12 7 0689 How to design big signs BAmagazine.com i U X Beach Access Elevators Lobby Tiki Bar Lounge Sidewalk Café 0689 Indoor signs must be read easily but can be more decorative; here, the funky typeface reflects its surroundings. Space normally. Sidewalk Café i U X How to design big signs BAmagazine.com Colors 10 C0 M3 Y12 K3 11 C30 M10 Y50 K70 12 C0 M0 Y0 K30 13 C0 M80 Y100 K0 14 C4 M67 Y100 K0 15 C0 M38 Y100 K0 How to design signs 0689 0689 How to design bigbig signs 5 1 1 1 2 4 ® How to design big signs 7 The manta ray (Manta birostris) is the largest species of the rays. It ranges throughout tropical waters of the world, typically around coral reefs. Mantas display curiosity around humans and swim among divers. Mantas breach the surface and launch into the air. Mantas feed on plankton, fish larvae and the like, filtered from the water passing through their gills as they swim. | Wikipedia 13 of 16 1 1 2 6 2 9 8 10 5 3 12 10 11 13 3 6 Typefaces 1 Helvetica Neue Extended 2 Myriad Pro Roman 3 Interstate Bold 4 Interstate Regular Images 14 of 16 13 of 16 5 (Photo courtesy of Jim Merk www.audyssey.com) Images: iStockphoto 7 (9227413) 6 (9387901) Typefaces 1 Futura Bold 2 OL Round Gothic Light 3 Interstate Thin 4 Copperplate Light Images Images: iStockphoto.com 5 (9120960) 6 (842279) 7 of 8 Before&After | www.bamagazine.com 14 of 16 Manta rays frequent cleaning stations where small fish such as wrasse, remora (above), and angelfish swim in the manta’s gills and over its skin to feed, in the process cleaning it of parasites and dead tissue. The Largest Rays Article resources Need help quitting? Call (916) 746-4369 11 12 13 How to design big signs 4 Smoking is not permitted inside or on the grounds of any Kaiser Permanente facility Smoke-free campus Before&After 3 ® Before&After Article resources 9 at p o in t w e s t 8 10 11 ann livingstone 7 0689 How to design big signs BAmagazine.com C71 M15 Y11 K0 i U X 8 C100 M92 Y8 K4 Colors 9 10 C0 M0 Y0 K100 11 C0 M100 Y85 K0 12 C0 M0 Y0 K80 13 C38 M0 Y100 K0 i U X How to design big signs BAmagazine.com 8 7 C100 M0 Y65 K0 C100 M92 Y8 K4 C12 M93 Y0 K0 Colors 9 10 C10 M34 Y73 K0 11 C0 M84 Y74 K0 12 C69 M3 Y100 K0 13 C0 M0 Y0 K100 0689 How to design signs 0689 0689 How to design bigbig signs 1 9 10 11 12 ® Before&After How to design big signs How to design big signs 15 of 16 16 of 16 will be held on a walk-in basis each day from 8 a.m. to 6 p.m. in the Red Light Room at the Curtis Hotel less than 5 minutes by foot from the EXPO. Appointments are not necessary for CEDIA EXPO attendees. Become an Audyssey EQ Certified Installer Audyssey will host demos and training sessions for Installers throughout CEDIA EXPO 2010. These sessions are free and Installer Training Article resources Beach Access Elevators Lobby Tiki Bar Lounge Sidewalk Café ® Before&After Subscribe to Before & After 2 3 4 7 8 5 6 6 Subscribe to Before & After, and become a more capable, confident designer for pennies per article. To learn more, go to http://www.bamagazine.com/Subscribe E-mail this article To pass along a free copy of this article to others, click here. 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