1. science
2. engineering

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APRIL 2OO7
JANUARY 2OO7
www.ospmag.com
JUNE 2OO7
www.ospmag.com
MAY 2OO7
www.ospmag.com
MARCH 2OO7
www.ospmag.com
www.ospmag.com
www.ospmag.com
expo
BROADBAND DEPLOYMENT
FEBRUARY 2OO7
2OO8
www.ospmag.com
THE
HOW-TO NETWORK
MARKETPLACE
media
O8planner
SOLUTIONS
BROADBAND SOLUTIONS
FOR THE NETWORK'S EDGE
HOW-TO NETWORK
SOLUTIONS
HOW-TO NETWORK
SOLUTIONS
OSP® - The Broadband Deployment Resource offers 25,000 telecom professionals
How-To technology solutions for the network’s edge via three synergistic resources:
• O
SP® Magazine and Digital Edition
• OSP EXPO, Custom Events, and Educational Offerings
• Enewsletter and www.ospmag.com
mission
The OSP® brand is a multi-channel educational resource: integrating
print, online, and face-to-face events and content in a digestible,
meaningful manner. OSP® is the HOW-TO brand for communications
and entertainment providers as they continually evolve their networks.
}
Copper/FTTx
VSO, CO
FTTH
contents
Mission Statement
1
Editorial Calendar
2
Circulation/Readership 4
Marketing •
•
•
•
•
Print
Events
Online
Buyers Guide
Webinars
6
OSP EXPO 2008
10
Ad Rates
14
Contacts
16
Enterprise, SMB, Municipality
Wi-Fi/WiMax
Wireless Backhaul
The Connected Home, MDU
•
DHN, ONT, RG, STB
OSP® focuses on designing,
engineering, troubleshooting,
upgrading, provisioning and
monitoring providers’ mixed
network architectures.
editorial
editorial calendar
OSP® is the only magazine telecom service providers rely on for concise
information about network engineering and technology best practices.
January
> Squeezing More Out of Copper for The
Triple Play
> Emerging Broadband Access Options – FTTH,
FTTN, and VDSL2
Core Topics
> Test and Measurement in Triple Play
The following topics will be featured in every issue of OSP®:
Topic 1: T riple Play/IPTV Migration of the Legacy Plant
> Construction Methods: HDD/Trenching/Using
Topic 2: FTTC/FTTN/FTTP Networks
Topic 3: Troubleshooting/QoS/Network Management for Operational Efficiencies
Supporting Topics
The following topics will rotate as the fourth article in each issue:
Topic 4: N
etwork Construction and Engineering Realities: Aerial and
Underground Developments
Topic 5: E merging Broadband Access Technologies
Topic 6: T he Last Mile Moves into the Connected Home
Deployments
Existing Utilities
Tools of the Trade: FTTC/FTTN/FTTH Products and Last
50 Feet/Connected Home
Special Section: Annual OSP® Buyer’s Guide
Bonus Distribution
• NTCA 2008 Wireless Symposium, www.ntcawirelesssymposium.com
• PTC ‘08, www.ptc.org
• BICSI Winter Conference, www.bicsi.org
• WCA International Symposium & Business Expo,
www.wcai.com
February
> Mid-Band Ethernet Technology
> MDU Opportunities: Connected Communities
and the OSP
> Secrets to Effective Field Force Management
Monthly Departments
OSP® provides monthly columns written by industry experts emphasizing hot topics of the OSP.
EditoR’s NOTE
Sharon Vollman is vice president, editorial director of
OSP®. For ten years, Vollman has overseen all editorial
processes and strategic direction for OSP® Magazine,
the OSP® enewsletter, www.ospmag.com, and content
development for OSP EXPO and other custom
educational events.
OSP EXPERT
Don McCarty provides tutorials and valuable training
information for the telecom professionals and techs in
the field. Don McCarty’s expertise spans over more than
38 years.
OSP SAFETY
Carl Potter, CSP, CMC and Deb Potter, PhD, CMC
are advocates of a zero-injury workplace. They are
speakers, authors and consultants to the industry.
They work with organizations that target a zeroinjury workplace so everyone can go home to their
families every day without injury.
Tools of the Trade: Copper Products
Bonus Distribution
• NTCA Expo 08 Annual Meeting & Expo, www.ntca.org
• NATE 2008, www.natehome.com
• OFC/NFOEC 2008, www.ofcnfoec.org
March
> Behind-the-Scenes of TV’s Future
> PON Progression in IPTV Deployments
> Challenges to Profitability: Operation of a Fiber
Access Network
>M
DU Opportunities: Connected Communities
On the Shoulders of Giants
Bob Stoffels is the Senior Editorial Advisor at OSP®
Magazine. Bob shares the obstacles encountered in
the telecommunications industry, how to over come
these obstacles and the impact it has on our world
today and tomorrow.
and the OSP
Tools of the Trade: Enclosures/Cabinets/Pedestals
Bonus Distribution
• CalCom Spring Conference, www.calcomwebsite.com
• CGA Excavation Safety Conference & Expo plus
Annual Meeting, www.commongroundalliance.com
April
>
>
>
>
Monitoring Live IPTV
GPON – Taking the Next Step
Advanced Fiber Management
Construction Methods: Aerial Challenges in a
Crowded Environment
Tools of the Trade: F TTC/FTTN/FTTH Products and Last
50 Feet/Connected Home
Bonus Distribution
• CTIA Wireless, www.ctia.org/ctiawireless
• Tower Technology Summit, www.towersummit.com
• Texas Comm Expo, www.tcei-expo.com
• Verizon Technology Forum, www.ospmag.com
• KWP Brighthouse Tampa, www.kwponline.com
• WCA 2008, www.wcai.com
• BICSI Conference, www.bicsi.org
• Supplier’s Tech Expo, www.calcomwebsite.com
May
> OPEX Reduction for the Real World
>O
ptimizing FTTH Cabling for Single-Family and
Multi-Dwelling Unit Applications
> Field Techs, Tools, and the Changing OSP
> Broadband Over Powerline (BPL)
Tools of the Trade: Copper Products
Bonus Distribution
• UTC Telecom Conference, www.utc.org
June
> Improving DSL Profitability to Capture Revenue
That’s Slipping
> C ompleting the Run: IPTV Strategies from the
Residential Gateway to the Set-Top Box
> Technician Productivity
> The Last 50 Feet and the Digital Lifestyle
Tools of the Trade: Enclosures/Cabinets/Pedestals
Special Section: Analysts Look Inside the OSP
Bonus Distribution
• NXTcomm 2008, www.nxtcommshow.com
• SCTE/Cable Tec Expo 2008, www.scte.org
July
> From POTS to Video on Paired Copper Wire
> FTTx Network Architecture Realities
> T roubleshooting the Copper Plant for IP
Services
> Powering the Network
Tools of the Trade: F TTC/FTTN/FTTH Products and
Last 50 Feet/Connected Home
2 | www.ospmag.com
August
> The New VDSL2 Standard
> M
aking Profitable Deployment and
Maintenance Choices
> Troubleshooting the Premises Wiring
> The Quad Play Confronts the OSP
Tools of the Trade: Copper Products
September
>
>
>
>
Ethernet over Copper
The MDU Profit Puzzle
Test & Measurement in Triple Play Deployments
Inside the CPE of the OSP
Tools of the Trade: Enclosures/Cabinets/Pedestals
Special Section: Mixed Architectures of the Network
Bonus Distribution
• BICSI Fall Conference, www.bicsi.org
• WiMax World Americas, www.wimax.com
• NTCA Fall Conference, www.ntca.org
October
>
>
>
>
Expanding DSL Boundaries
FTTx Fantasies and Realities
Troubleshooting the Copper Plant for IP Services
E nclosures/Remote Terminals/Fiber Distribution
Hubs
Tools of the Trade: F TTC/FTTN/FTTH Products and
Last 50 Feet/Connected Home
Bonus Distribution
• OSP EXPO, www.ospmag.com/expo/
• NECA 2008, www.necaconvention.org
November
>
>
>
>
Copper Capers for The Triple Play
IP Video –BPON, EPON, GPON and more
Advanced Fiber Management
T he Foundation Behind the Ultra-Broadband
World
Tools of the Trade: Copper Products
December
>
>
>
>
TV’s Guide for the OSP
Fiber to the Where?
Challenges to Profitability: Reducing OPEX
C ompleting the Run: IPTV Strategies from the
Residential Gateway to the Set-Top Box
Tools of the Trade: Enclosures/Cabinets/Pedestals
circulation
{25,OOO telecom professionals}
When you use OSP®’s synergistic product offering to reach buyers,
you benefit from the right reach and frequency. Your competitors
understand the power of a highly-niched publication. Do you?
40.3%
Engineering/Design/
Purchasing/Buyer/
Planning
Compelling Comparisons
B road-reaching industry publications may reach more CEOs and COOs, but OSP® reaches the technologybuying teams that SPECIFY products to purchase within their capex budgets. Why reach ISPs/ASPs and
Resellers when you aim to reach the providers investing in their networks? OSP®’s targeted circulation reaches
your potential customers: the ILECs/CLECs/IOCs.
They read the print magazine each month.
They subscribe to the bi-weekly enewsletter.
They attend OSP EXPO.
They are active users of www.ospmag.com.
E lectronic reader service leads offer you concrete proof that OSP® delivers. Ask your sales manager how OSP® can help make lead generation easy for your company.
Over 50 new advertisers have recognized
the power of OSP®’s highly-niched readership in
the last 12 months.
Shouldn’t you?
74.4%
Primary Business
l Contractor/Consulting Firm/EF&I Firm
(Construction/Design/Maintenance): 8.5%
l Manufacturer/Supplier/Distributor: l Utilities and Others Allied to the Field: l Municipality/Government: l CATV/MSO: l Education/Research Firms: 6.6%
4 | www.ospmag.com
5.1%
2.2%
1.9%
1.4%
l Operations/Maintenance: l Construction/Installation: l Safety Training/Sales/Marketing:
l Other functions:
13.7%
8.3%
6.9%
1.6%
VP Network Management/
Directors/Corporate
OSP ® readers actively engage with the brand:
•
•
•
•
29.2%
Title/Job Function
ILEC/IOC/CLEC/IXC/LD/
Broadband Wireless/
Cellular/PCS Provider/
Satellite
With today’s network expenditures
being highly scrutinized, providers’
procurement processes have changed.
Representatives from the field work
ALONGSIDE network management
to review, recommend, and specify
products they intend to purchase as
they evolve their network.
{
OSP® reaches a broad range of titles that influence the
purchasing decisions for today’s capex investments.
VP/GM, VP/DIR of OPERATIONS, VP TECHNOLOGY, VP TECHINCAL OPER, VP STRATEGIC PLANNING, VP OPERATIONS, VP OF STANDARDS, VP NETWORK DEVELOPMENT, VP ENGRG,
VP ENG/IP&TRANS SVCS, VP ENG &CONT, VP CONSTRUCTION, VP BUSINESS OPTNS, VP BROADBAND , VP & GM NETWORK SVC ACCESS, VP-ENGINEERING SOLUTIONS, VP-TELECOM
BUS, VP MGR, SVP OSP AND ENG, SVP & CTO, SR. VICE PRESIDENT, SR. INFRASTRUCTURE MGR., SR. NETWORK ENG, SR. MANAGER OSP E, SR. DIRECTOR, SR VP/ COO, SR VP OF
NETWORK OPER, SR VP ENGINEERING, SR NTWK SYST MGR, SOLUTIONS ARCHITE, SENIOR STRATEGIST, SENIOR DIRECTOR, REGIONAL VP, PURCHASING MGR, PROVISION SUPERV,
OSP SUPV, OSP SUPERVISOR, OSP PROJECT MGR, OSP ENGINEER, NTWK VP, NTWK PLNR, NTWK OPS SUPV, NTWK OPERATIONS SP, NTWK MANAGER, NETWORK SUPV, NETWORK
MANAGER, Network Director, MGR SPLY CHAIN SERV, MGR NTWK OPS, MGR JOINT USE, MGR I&R, MGR CAPACITY MGMT, MANGER GLOBAL BROADBAND, MANAGER OPERATION,
MANAGER - RF ENGI, MANAGER - OUTSIDE PLANT, MANAGER - NETWORK, LOGISTICS SUPV, GROUP DIRECTOR, Global Director, Engineering, GENERAL MANAGER, FLEET MGR,
FIOS MGR, FINANCE MGR, EXEC DIRECTOR, ENGINEERING MGR, ENGINEERING, DIVISION VP, DIRECTOR/PRECUREMENT/SUPPLY, Director Project Management, Director OSP
Construction, DIRECTOR OF PLANT SERVICE, Director of Eng. Services, DIRECTOR NETWORK, DIR TELE ENG, DIR TECHNOLOGY, DIR TECH OPERATIONS, DIR TECH INTEGR,
DIR STNBY RES PWR, DIR STANDARDS, DIR PROJ DEV, DIR OF OPS, DIR OF CONTRACTING, DIR CONSTRUCTION ENGR, CONTRACTS MGR, CONSTRUCT SUPER, CHIEF NETWORK ARCH,
CHIEF NETWK OFFCR, CHIEF ENGINEER, CHEIF TECH OFFICER, CAPACITY MANAGER.
marketing
Event Marketing
OSP® delivers the integrated media mix necessary to maximize your ROI.
Print Marketing
OSP® Magazine delivers live educational networking events
to your employees, customers, and prospects.
Previous and Upcoming OSP ® Magazine
Custom Events
Custom Publishing AND Creative Services:
• N
ovember 2005: SBC SW Construction & Engineering Conference,
Ft. Worth, TX
• June 2006: AT&T Dynamic Leadership Conference, Chicago, IL
• September 2006: AT&T Safety Rodeo, Northern California
• May 2007: Verizon Technology Forum, Hershey, PA
• August 2007: AT&T Leadership Calibration Meeting, San Jose, CA
• April 2008: Verizon Technology Forum, Hershey, PA
Through our Custom Publishing and Creative Services Group, OSP® Magazine provides an excellent
way for you to enhance your relationship with clients and prospects. These high-profile publications
are ideal for increasing brand awareness and highlighting your position in the market.
Our custom publishing team gives your projects the impact of advertising combined with the scope
of a public relations campaign, and the targeted effectiveness of direct mail all in one professionally
designed piece.
Book your custom event today!
Add value to your OSP® Magazine ad campaign with these other
integrated media programs:
Market Research
OSP Magazine can help you learn more about decision makers from the ILEC, CLEC, and IOC
communities serving the converging telecom industry. Discover buying plans and habits, product
preferences, and opinions via our online research program. We can prepare a custom survey that will
deliver the feedback that you need including: Ad and Product Recognition Surveys, Plan to Purchase
Surveys, and Circulation Research Surveys.
®
Industry-specific vehicles are most
For high quality reprints and e-prints (PDFs) of your display ad or editorial
articles, contact Lisa Weimer at 847.202.4688 x 276 or lisa@ospmag.com.
How effective are the following
List Rentals
marketing tactics at generating
To rent a portion of OSP® Magazine’s subscriber postal list, contact Amy
Mullally, 847.202.4691 or email amy@pracom.com.
qualified leads?
Other Advertising and Marketing Options
• Industry-specific/trade magazines: 47.4%
• Online marketing: 42.1%
• Custom Publications: 41.3%
Source: Harris Interactive: Business Media Study, June 2006
WOW, I have heard nothing but positive comments and thank you’s from our conference.
What an awesome event! I really appreciate the time, energy, and planning that you
and your staff put in to this event. It was remarkable! All of our participants felt valued and
appreciated by the experience. Thanks for being such great hosts!
Joe DiMelis, AT&T
Article/Advertising Electronic and
Hard Copy Reprints
effective for lead generation.
• In-person events: 62.6%
Call 847.202.4688 or email sales@ospmag.com
•
•
•
•
Case Studies
N
ewsletters and Client Communications
Press Release Advertising
Belly Bands
•
•
•
•
Verizon Technology Forum
Face-to-Face Contact With 700+ Verizon Managers
April 9-11, 2008, Hershey Lodge, Hershey, PA
Vendors can improve their relationships with section managers and above from Verizon’s
Engineering & Technology organization during this high level conference. Opportunities are
available to showcase new products and services, answer questions about current industry issues,
and share industry expertise.
White Papers
Marketing Campaigns
Polybagging
Cover Stickers
Salespeople and B2B media have a close
relationship. This synergy is important to a
majority of executives, as over three quarters
(88%) say it is important that B2B media are
an integrated part of sales initiatives. (Source: Harris Interactive, Business Media Study, June 2006)
Sponsors Receive:
Face-to-Face Contact: Interact with top executives, deliver product demonstrations, answer
questions, and provide industry updates to those who supervise technicians who work directly
with vendor products. Your company’s logo will be posted on various marketing materials:
www.ospmag.com, eblasts, enewsletters, print ads, and onsite signage.
The quality of the attendees was
outstanding. Everyone who came by our
booth was extremely interested in our
product offering and had the ability to
make purchasing decisions. We look forward to future
Verizon Technology Forums.
Bob Semet, Account Manager, Corning Cable Systems
6 | www.ospmag.com
marketing
Buyer’s Guide
2008 OSP ® Magazine Buyer’s Guide Listing PACKAGES
www.ospmag.com
Enhance Your Brand Awareness with Online Advertising
Since the redesign of www.ospmag.com in January of 2007,
web traffic has increased 80% over 2006. (Source: Urchin.com)
2007 Site Statistics (Source Urchin.com)
Average Monthly Pageviews: 189,500
Average Monthly Sessions: 29,000
Ad Specifications
Average Daily Pageviews: 6,300
Average Daily Sessions: 965
• Format: Web, GIF, or .JPG
• Button Ad: 120 x 60 pixels, max size 15K (static
graphics only)
• Full Banner Ad: 468 x 60 pixels, max size 15K (limited
animation)
B2B websites are popular tools across the board and
executives spend about two and a half hours with them, on
average, per week. (Source: Harris Interactive, Business Media Study, June 2006)
Banner Ad pricing
• O
SP® Magazine and OSP EXPO homepage full
banner ad (468 x 60): $850
• OSP® Magazine and OSP EXPO homepage
button ad (120 x 60; static): $500
• Other pages:
Full banner: $650
Button ad: $350
Ask your sales representative about bundling
online advertising options to maximize your
exposure on www.ospmag.com.
OSP Magazine Enewsletter
®
Over 23,000 direct request subscribers read OSP ’s Enewsletter twice monthly. Drive traffic to your site and connect
with potential customers by sponsoring a category of your choice OR sponsor all three categories for a single month for
dominate presence in the Enewsletter.
®
Your Enewsletter sponsorship includes:
• Button ad with link (120 x 60 pixels, static only)
• Microbanner with link (88 x 31 pixels, static only)
• Featured in your category sponsor choice, based on availability
Categories
•
•
•
•
Feature: $850 per month
Provider News: $750 per month
Research Report Watch: $650 per month
Reserve all three positions for $1850 per month
Optin
subs
have cribers
incre
ase
44%
over d
2006
.
PRINT DESCRIPTION
ONLINE DESCRIPTION
PRICE
Plain text listing, your product
listed in up to 10 product
categories*
Plain text listing, your product
listed in up to 10 product
categories*
FREE
Free plain text listing + logo
enhancement + background
shading, your product listed in
up to 10 categories*
Free plain text listing + logo
enhancement, your product
listed in up to 10 categories*
$350 Net
Free plain text listing + logo
enhancement + background
shading, PLUS 1/4 page,
4-color ad in print buyer’s
guide, your product listed in
up to 10 categories*
Free plain text listing + logo
enhancement, your product
listed in up to 10 categories*
$2400 Net
Print Buyer’s Guide
enhanced Listing example
HOW-TO NETWORK
SOLUTIONS
OSP® Magazine
220 N Smith St Ste 228 Palatine IL 60067
Tel: 847.202.4688 Fax: 847.934.3346
Email: sales@ospmag.com
Web: www.ospmag.com
053-02130,053-08540
*Add additional category listings for only $20 per category in any above option.
Electronic Product Release Delivery
OSP® will distribute your Product Press Release directly to our electronic database: photo, product
description, contact information, and hyperlink to your website. Ask your sales representative for details,
pricing, and availability.
Lead Generating Tools
OSP® delivers electronic reader service leads right to your desktop. OSP®’s email-generated reader
service makes it quick and easy for subscribers to request new product information. What’s more, it
makes lead generation even easier for you!
Pricing may change without notice.
Webinars
More Opportunities to Make More Impressions
Position your company as an industry leader by providing a series of continued educational
webinars throughout the year. Inform the market through industry updates, trend analysis,
and product releases. OSP® will provide an aggressive marketing campaign via our enewsletter,
website, and email lists to promote your webinar.
Webinar Benefits
•
•
•
•
Seve
n in
1
that
web 0 agree
inars
web
c
a
sts a and
conv
r
learn enient w e a
a
s
abo omethin y to
ut th
eir in g new
dust
(So
Busine urce: Harris
ry.
In
ss Me
dia Stu teractive,
dy, Ju
ne 20
0
6)
B rand recognition: your name and/or logo on all marketing initiatives.
Receive complete contact and demographic information from all leads.
On average, advertisers receive 160 leads per Webinar event.
Residual benefit from each event with post-event recording views; Webinars are posted on www.ospmag.com for six months after the event to ensure event longevity.
“Our rate for the entire series of webinar attendees staying through the entire presentation was well over 90% of
attendees, with most presentations at 100%. Having worked with other suppliers that have been delivering live
webinars for some time, OSP®’s service and delivery of qualified attendees far exceeded these other veteran
webinar providers.” (Joan Hartzell, Marketing Communications Manager, Fluke Networks)
8 | www.ospmag.com
THE
expo
BROADBAND DEPLOYMENT
MARKETPLACE
Technology. Education. Powerful Keynotes. Invaluable Networking.
Be a part of the Industry’s leading tradeshow for the OSP in 2008.
OSP EXPO 2OO8
Baltimore, Maryland | October 22 -23, 2008
OSP EXPO - The Broadband Deployment Market Place delivers
solutions, products, and technologies for broadband network deployment of today and
tomorrow. OSP EXPO 2008 will bring together OSP professionals from the ILEC, CLEC,
and IOC, communities serving the converging telecom industry.
OSP EXPO 2007 was a
well-attended event with a
continuous stream of floor
traffic that afforded us the
opportunity to reconnect
and meet face-to-face with
many of the leadership and
professionals in the telecom
industry which we do business
with today, and making
new connections for future
business.
Lauri Ross, Erenstoft
10 | www.ospmag.com
For more than 16 years, OSP EXPO has been a staple in this industry
for two simple reasons: OSP® is not only about technology and
how-to network solutions, but is also about the human network and
team work. No other event or brand proactively melds these two core
values. That’s why providers embrace us, and that’s why sponsors and
attendees continue to support OSP EXPO.
OSP EXPO Partners with LECs:
Marketing and
Promotional Outreach
Creating awareness in the industry is an essential part of OSP EXPO’s success. OSP EXPO’s 2008
marketing campaign reaches your customers through several targeted marketing initiatives including:
Targeted Marketing Campaigns to Key Markets, Segmented E-blast Marketing, Press Release, VIP Pass
Distribution, Print Advertising, Direct Mail Campaigns, Online Marketing, and Strategic Alliances with Key
Organizations.
Maximize Your ROI, Utilizing the FREE Exhibitor
Marketing Tools Offered by OSP ®
•
•
•
•
•
Free product listing in OSP® Magazine and OSP EXPO Official Program Guide (with option to upgrade)
Complimentary VIP pass to distribute to your valued clients and prospects
Complimentary pre- and post-show access to the exclusive registration list for promotional mailings
Free Virtual Press Office Listing
Free Pre-Show Daily Listing
Sponsorship and Advertising Opportunities
• Wi-Fi Lounge Sponsor
• Onsite Banner Advertising
• Official Program Guide Ads: full-page 4-color
• Onsite Signage
• Exhibitor Meeting Rooms
• Provider Partner Managers Meeting Sponsor
Outstanding show! Excellent attendance and booth traffic!
Keynote speakers were excellent with good information!
Seminars were great! OSP Magazine did an excellent job
of planning and organizing the show!
Dave Raffa, Superior Essex
Online Advertising
OSP EXPO is a prime time to enhance your
brand and increase traffic to your website,
and increase traffic to your booth.
Enhance your brand awareness by advertising
online the months leading up to and the week
of OSP EXPO.
• On average, traffic increased by
at least 20% the month leading
up to OSP EXPO.
• During the week of OSP EXPO
web traffic increased by 35%.
(Source: Urchin.com)
• 92% of attendees prefer to be
contacted via email about
important updates and materials
for OSP EXPO
(Source OSP EXPO 2006 Post Show Attendee Survey)
• 2002 BellSouth
• 2005 SBC
• 2003 Qwest
• 2006 AT&T Midwest
Advertise on These Highly
Viewed OSP EXPO Web Pages
OSP EXPO Homepage
(www.ospmag.com/expo/)
OSP EXPO Education Page
• 2004 BellSouth • 2007 AT&T West
(www.ospmag.com/expo/attendee/education/)
OSP EXPO Photo Gallery
(www.ospmag.com/expo/gallery/)
OSP EXPO Keynote Page
(www.ospmag.com/expo/keynote/)
OSP EXPO Delivers to YOU:
• OSP® Magazine Live
• On average, exhibitors received 2500+ pre and post
show contacts who focus on the OSP sector
• 30% increase in gross revenue over the last two years
• 40% increase in attendance over the last two years
• 250+ exhibitors
OSP EXPO Attendee Page
• International attendees representing 50+ countries
from around the world
• Sponsorship packages that have tripled over the last
two years
• Improved Client Relations
• Increased Brand Awareness and Sales Revenues
(www.ospmag.com/expo/attendee/)
Can’t find what you are looking for? OSP®
sales representatives will be happy to help you
create a sponsorship package that meets your
marketing goals within your budget.
THE
expo
BROADBAND DEPLOYMENT
Who Attends? Your Customers
MARKETPLACE
OSP EXPO Is THE Leader in OSP Education
OSP EXPO offers substantial, high-quality educational seminars for outside plant
telecommunications professionals. The seminars are approved to award Continuing
Education Credits (CECs) from BICSI and the Electronics Technicians Association Int’l
(ETA-I), COC points from the Board of Certified Safety Professionals (BCSP), and
Certified Utility Safety Administrator Program (CUSA) points from the National
Safety Council.
Top 10 Seminars in 2007
46.1%
ILEC/IOC/CLEC/IXC/
LD/Broadband Wireless/
Cellular/PCS Provider/
Satellite
Your Customers Attend OSP EXPO Seminars
•
•
•
•
•
•
•
•
•
•
82% of attendees were
satisfied, very satisfied
or wouldn’t change a
thing in regards to the
quality of seminars.
(Source OSP EXPO 2006 Post Show Attendee Survey)
12
Deploying Fiber to the Most Economic Point
Bandwidth Bottleneck at the Metro Level
Completing the Run: IPTV Strategies from the Residential Gateway to the Set-Top Box
First Mile Ethernet Fiber Access and 802.3ah OAM
Optimizing FTTH Cabling System Technologies and Designs for Single Family and
Multi-Dwelling Unit Applications
OSP Product Introduction & Evaluation Process at AT&T
The New VDSL2 Standard: Unifying the Local Loop
Enabling the Consumer-Driven Ultra-Broadband World
Expanding DSL Boundaries: A Pioneer Telephone Cooperative Case History
Troubleshooting the Copper Plant for IP Services
Primary Business
l Contractor/Consulting Firm/EF&I Firm
(Construction/Design/Maintenance): lM
anufacturer/Supplier/Distributor: l Utilities and Others Allied to the Field: lM
unicipality/Government: l CATV/MSO: l Education/Research Firms/Associations: 10.2%
31.8%
7.6%
1.7%
0.6%
2.1%
5% of attendees rated the overall show
8
experience as valuable, very valuable, or
fantastic.
(Source OSP EXPO 2006 Post Show Attendee Survey)
Title/Job Function
l Planning/Purchasing/Buyer:
l Construction Installation: l Operations Maintenance: l Corporate: l Safety/Training: l Sales/Marketing: l Other: 4.4%
10.2%
14.7%
18.5%
1.6%
22.7%
7.7%
20.3%
Engineering/Design
ad rates & specs
Print Rates
1X
3X
6X
2-Pg Spread
$13,187 $12,298
$11,391
Full Page
$6,595 $6,154
$5,704
2/3 Page
$5,540 $5,105
$4,664
1/2 Page Island
$4,334 $3,828
$3,735
1/2 Page
$4,013 $3,673
$3,449
1/3 Page
$2,820 $2,599
$2,360
1/4 Page
$2,263 $2,112
$1,955
1/6 Page
$1,726 $1,609
$1,513
12X
$9,958
$4,993
$4,073
$3,207
$2,916
$2,081
$1,701
$1,246
Preferred Materials:
18X
$8,619
$4,303
$3,436
$2,679
$2,428
$1,718
$1,395
$1,009
Electronic Media
Digital files must be submitted in a press-ready
PDF format. Quark files will not be accepted. All
color files must be CMYK. Minimum resolutions
300 dpi (150 lpi.) Files may be submitted on CD,
email (lisa@ospmag.com), or by uploading to the
following FTP site:
•
•
•
•
CLASSIFIED RATES
1X
3X
6X
Adlets (2.208x2.5)
$506
$421
$380
COLOR
Business Reply Cards
Standard Color
$571
Space Reservations
$1,605
4-C Process 1 pg:
$1,136
Tip in Charge
$744
4-C Process 2 pg:
$2,020
Matched Color
$630
Special Positions:
Metallic Ink
$688
Front Cover: N/A
Inside Front Cover: 20%
Inside
Back Cover: 20%
*No charge for bleed. To earn frequency rates, all ads must run
within 365 days. Agency commission: 15% on all quoted rates.
Outside back Cover: 25%
Invoice must be paid within 30 days to earn 15% agency discount.
Other than positions quotes, 15% extra for any preferred or
All preferred positions sold only on a no cancellation basis.
specific position.
Host Name: ftp.pracom.com
User ID: (leave blank)
Password: (leave blank)
Directory: /incoming/
Proof Requirements:
Please supply one (1) laser proof with your
document at 100% generated from the digital file
and either one (1) press proof or one (1) valid
color proof such as Iris, Rainbow, or Pictro. Color
will not be guaranteed without a valid color proof.
PDF files do not qualify as adequate proofs. Laser
proofs do not qualify as accurate color proofs. All
CD’s must be labeled and include company name,
phone number, and magazine issue date.
Paper and Offset Specifications:
Text weight: 45-lb. Coated. SWOP standards apply.
Disk Output Form Required:
Download a Disc Output Form at www.ospmag.
com. The disk output form must be completed
entirely. Electronic media submitted without a disk
output form will not be accepted.
Shipping Instructions:
Forward all advertising materials to: Lisa Weimer,
Graphic Production Manager, OSP® Magazine, 220
North Smith Street, Suite 228, Palatine, Il 60067
Phone: 847-202.4688 x276; Fax: 847.934.3346;
email: lisa@ospmag.com; www.ospmag.com.
2008 Closing Dates
OSP® Issue
Ad Closing Date
Materials Due Date
January
12.07.07
12.18.07
February
01.07.08
01.16.08
March
01.29.08
02.07.08
April
02.27.08
03.07.08
May
03.31.08
04.09.08
June
04.29.08
05.08.08
July
05.28.08
06.06.08
August
07.01.08
07.11.08
September
07.29.08
08.07.08
October
08.27.08
09.08.08
November
09.30.08
10.09.08
December
10.28.08
11.06.08
Campaign effectiveness increases 56% when companies
use a multimedia campaign of print, web, and event.
(Yankelovich/Harris Study)
Ad Specifications
2 PAge SPREAD
15 1/8” x 10”
Full PAge
7” x 10”
SPREAD BLEED SIZE:
16 1/2” x 11 1/8”
BLEED SIZE:
8 3/8” x 11 1/8”
SPREAD TRIM SIZE:
16 1/4” x 10 7/8”
14
TRIM SIZE:
8 1/8 x 10 7/8”
2/3 PAge
4 1/2” x 10”
1/2 PAge
Horizontal
7” x 4 7/8”
1/2 PAge
island
4 1/2” x 7 3/8”
1/2 PAge
VERTICAL
3 3/8” x 10”
1/3 PAge
vertical
2 1/8” x 10”
1/3 PAge
SQUARE
4 1/2” x 4 7/8”
1/4 PAge
3 3/8” x 4 7/8”
1/6 PAge
2 1/8” x 4 7/8”
ADLET
2 1/8” x 2 1/2”
contacts
Editorial
VP/Editorial Director
Sharon Vollman
847.202.4683
Sharon@ospmag.com
Graphic Production Manager
Lisa Weimer
847.202.4688 x 276
Lisa@ospmag.com
Managing Editor
Karen Adolphson
440.717.9388
Karen@ospmag.com
Circulation
Senior Editorial Advisor
Bob Stoffels
stoffels@juno.com
Contributing Editor
Donald McCarty
dmccarty@mccartyinc.com
Jeff Heine
630.739.0900
jheine@cds1976.com
osp expo
SPECIAL EVENTS MANAGER
Laura Salomon
847.202.4688 x 228
Laura@pracom.com
Operations
VICE PRESIDENT OF OPERATIONS
Mary Beth Koelling
847.202.4689
Marybeth@pracom.com
Controller/OPERATIONS
Diane Roberts
847.202.4688 x241
Droberts@pracom.com
Sales & Marketing
Marketing MANAGER
Carrie Naber
847.202.4688 x 229
Carrie@pracom.com
VICE PRESIDENT OF New Business
Development
Janice Stober-Oliva
847-722-6810
Janice@pracom.com
MIDWEST/EASTERN Sales
Manager
Robin Queenan
847.202.4692
Robin@ospmag.com
Western Sales MANAGER
Amy Mullally
847.202.4691
Amy@pracom.com
www.ospmag.com
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APRIL 2OO7
JANUARY 2OO7
www.ospmag.com
JUNE 2OO7
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MAY 2OO7
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MARCH 2OO7
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www.ospmag.com
www.ospmag.com
expo
BROADBAND DEPLOYMENT
FEBRUARY 2OO7
2OO8
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