1. No category

Q&A: Ching-I Hu
of Raritan p6
The Future of
Financing p12
Special Report: Part 1—
Disaster Recovery p19
The Business Behind the Technology Sectors of New Jersey
New Jersey
Technology Council
www.njtc.org
April 2013
Vol. 17 Issue 3
$3.50
Greening the
Data Centers
Also Inside...
How to Build a
Smarter City p22
The New Jersey Technology Council
and Education Foundation
1001 Briggs Road, Suite 280
Mt. Laurel, N.J. 08054
New Jersey
Technology Council
PAID
Non-profit Org.
U.S. Postage
No need to get lost on commercial job boards.
The NJTC Career & Job Center is tailored specifically for you.
www.njtc.org
contents
Innovation Zone
8 NJBIN Welcomes 15th Incubator to Its Network
JuiceTank, located in Somerset,
NJ, is the 15th company to join
the NJBIN network.
By Michele Hujber
On the Cover
Plugged In
16 Greening the Data Centers
How can we better optimize energy efficiency in
the worlds’ data centers?
10 The Importance of Using Data to Forecast, Plan & Manage
Your Energy Spend
Data-based strategic energy planning and management is the key
for businesses to meet their energy-related goals.
By Andrew Singer
Features
18 Special Report:
Disaster Recover & Business Continuity—Perfect Together
This two-part series will help us answer the questions: How can we ensure
that NJ businesses survive future events like Sandy? How can we ensure
the resilience of information technologies that support NJ businesses?
By John Verry
Columns
5 Talent Networks
Technology and Entrepreneurship Week
6 Corner Office
Q&A: Ching-I Hsu, Chairman and CEO of Raritan
By Jennifer Simoni
11 Family-Style Mobile Security Packages Meet New Challenges
Just like big businesses, families need to worry
about security and sharing, too.
By Jiren Parikh
12 Equity Crowdfunding:
A New Way for Startups to Find Financing
Equity crowdfunding platforms are being developed to allow
investors to invest their dollars into startup businesses, in return for
an equity stake in the company.
By Daryl H. Bryant
13 The Benefits of an Engaged Workplace
With three-quarters of America’s workforce disengaged, it’s time to
take a closer look at how we lead.
By Eileen P. Monesson
14 Be a Master of Creativity
3 Steps to Making Creativity a Competitive Advantage for
Your Company
By Cindy Bates
22 EDUCATION
Building a Smarter City
Stevens Institute of Technology is
partnering with the City of Hoboken
to create a smarter city.
NJTC Connections
Expert View
21Company Acquisitions: How Data Due Diligence
Readiness Can Increase the Value of an Acquisition
By Dennis Parker
23Do You Have a Succession Plan?
Every Chief Executive Needs a Backup Plan for Themselves.
By John Reed
4 President’s Message
26 Photo Gallery
28 New Members
30Calendar
of Programs
NJTC Tech Wire:
http://njtcblog.wordpress.com
Follow @njtc on Twitter
Join the NJTC Group on LinkedIn
TechNews
PUBLISHER
Maxine Ballen • mballen@njtc.org
TechNews is published by the New Jersey Technology Council and The Education Foundation. We are located at 1001
Briggs Road, Suite 280, Mt Laurel, N.J. 08054. ©2012 NJTC. All rights reserved. Reproduction or use, without permission,
of editorial or graphic contents in any manner is prohibited. To obtain permission, contact Leo Mennitt at lmennitt@njtc.
org or 856-787-9700 x227.
April 2013 • VOL. 17 NO. 3
New Jersey Technology Council
& The Education Foundation
1001 Briggs Road, Suite 280
Mount Laurel, N.J. 08054
phone (856) 787-9700
fax (856) 787-9800
www.njtc.org
VP of Publications
Leo M. Mennitt • lmennitt@njtc.org
TechNews is published eight times a year and is free to all NJTC members. Unqualified subscribers pay $29.99 per year,
$39.99 for two years. Reprints are available for a fee upon request.
Contributing Editor
Jennifer Simoni • jenn.njtc.technews@gmail.com
NJTC Connections Editor
Judy Storck • Jstorck@njtc.org
GRAPHIC DESIGNER
Bonnie Jacobs • bonniej@bonniejdesign.com
For more information on the New Jersey Technology Council, see www.njtc.org.
To contact a staff member, see the staff box for email addresses. Submissions for New Jersey TechNews are welcome. All
editorial copy published is at the discretion of the editor. Send submissions to news@njtc.org. The views expressed in
New Jersey TechNews do not necessarily reflect those of the New Jersey Technology Council or New Jersey TechNews.
Advertising information: Leo Mennitt at 856-787-9700 x227
Subscription information: www.njtc.org
Postmaster: Send address changes to:
NJTC, 1001 Briggs Road, Suite 280, Mt. Laurel, N.J. 08054.
TechNews | www.njtc.org | April 2013
3
President’s Message
FOUNDER, PRESIDENT & CEO
Maxine Ballen • mballen@njtc.org
CHIEF OPERATING OFFICER
Joan C. Praiss • jpraiss@njtc.org
VP MEMBERSHIP
Paul A. Frank III • pfrank@njtc.org
VP Publications/Business
Development
Leo Mennitt • lmennitt@njtc.org
EXECUTIVE ADMINISTRATOR
Karen Lisnyj • karen@njtc.org
events Manager
Meredith Meyer • mmeyer@njtc.org
Promoting innovators, helping technology companies grow their business and show casing the region assets
is top of mind for the New Jersey Technology Council. All of our activities, events and support are aimed at
helping companies to excel in innovation right here in our very own backyard. In a continued effort to foster that
innovation, I’m thrilled that the NJTC is part of a new initiative out of Trenton—
The Governor’s Council on Innovation. The goal is to encourage even greater
collaboration between NJ’s colleges and universities, the business community
Visit our
and government, and to work together to remind everyone that NJ is a top-tier
website at
destination with a thriving innovation ecosystem.
A crucial part of our innovation ecosystem is our vibrant tech community.
ww.njtc.org
We have a number of upcoming events that bring together top companies from
around the state as well as Delaware, Pennsylvania and New York. Our second
annual FinTech conference is scheduled for June 5 in Jersey City. Last year’s event
was a sold-out success. Don’t miss your chance this year to learn from and meet top influencers in this fast-paced
industry. Also save the date for our CFO awards on June 12, and if you haven’t yet, take a few minutes to nominate
your CFO for all the great work he or she has done this year. (More information below.)
NJ has always been a hotbed for innovation and invention—and I for one look forward to continuing in that
tradition of growing and showing off New Jersey’s innovation ecosystem. n
—Maxine Ballen, President & CEO, NJTC
MEMBER Relations Manager
Ellen Stein • ellen@njtc.org
OFFICE Manager
MEMBERSHIP SERVICES
NJTC Connections Editor
Judy Storck • jstorck@njtc.org
IT COORDINATOR
Erwin Racimo • eracimo@njtc.org
NOW ACCEPTING NOMINATIONS FOR THE
2013 CFO of the YEAR AWARDS
The award categories are:
CFO of the Year • Deal of the Year • Financier of the Year • Hall of Fame
Events Coordinator
Martine Johnston • martine@njtc.org
Deadline for nominations is April 19, 2013 Submit nominations online at www.njtc.org
The awards ceremony will take place at the CFO Awards Breakfast
on June 12, 2013 at Forsgate Country Club.
ACCOUNTING
Peggy Reeve • preeve@njtc.org
Questions? Contact: Karen Lisny,j 856.787.9700 karen@njtc.org
Technology & Entrepreneurship
Talent Network Director
Donna Levan, SPHR • dlevan@njtc.org
Notice To Njtc Members
NJTC Charter Members
Deloitte
Edison Ventures
KPMG LLP
Maloy Risk Services
Morgan Lewis
PNC
New Jersey Technology Council
& Education Foundation
www.njtc.org
1001 Briggs Road, Ste 280
Mount Laurel, NJ 08054
856-787-9700
4
NJTC Members have exclusive opportunities to use NJTC media channels to
help get the word out about member companies’ innovation and achievements.
Have an idea for a story, or a thought leadership article, perhaps a case
study of your latest success story? TechNews and TechLifeSciNews are on
the hunt for new contributors. If you are interested in contributing a bylined
article contact Leo Mennitt, VP of Publications at lmennitt@njtc.org or call
856-787-9700
NJTC members can post company newsletters and press releases on the
NJTC TechWire, simply send to news@njtc.org. For our Blogging members
check out our NJTC Member Blogs on NJTC Connections; each is accessed
from www.njtc.org.
TechNews | www.njtc.org | April 2013
Talent Networks
Technology And
Entrepreneurship Week
April 22 - April 26, 2013
The Technology & Entrepreneurship Talent Network and The New Jersey Technology Council are hosting the
first annual NJ’s Tech & Entrepreneur Week. A series of events will be offered throughout the week to create
state-wide attention and awareness of career opportunities in Technology & Entrepreneurship that will provide
continued economic prosperity in NJ.
This week is dedicated to creating awareness of the many opportunities for employment and business
growth in the NJ Technology sector. This is also an opportunity for Entrepreneurs to learn and network to
create new and sustainable businesses.
Monday, April 22, 2013, 11:30am
How to Make New Jersey a High Tech Hub
Rowan University, Rowan Hall, College of Engineering – Betty Rowan Auditorium
Supported by AT&T
This event will focus on the technology &
Panel Moderator
infrastructure needed for NJ to compete on a
Doug Schoenberger, VP, Public Policy, Verizon
global level. What actions should businesses take
to position NJ as a destination for high technology
Panelists
industries.
• Michael Christman, President & CEO, Coriell
Welcome: Maxine Ballen, President & CEO, NJTC
Institute for Medical Research
Keynote: Dr. Ali A. Houshmand, President, Rowan
• Mark Clifton, VP, Products & Services, SRI Sarnoff
University
• Sandy Fisher, Director of Substation Transmission
Speakers: Kim Guadagno, Lieutenant Governor,
Engineering for Atlantic City Electric & Pepco
State of NJ (invited)
•
Simon Nynens, Chairman, President & CEO,
Harold J. Wirths, Commissioner, Department of Labor
Wayside Technology Group
and Workforce Development, State of NJ (invited)
Wrap-up: J. Michael Schweder, President, AT&T
Mid-Atlantic States
Tuesday, April 23, 2013, 8:30am
NJTC Entrepreneur Boot Camp
Rutgers University-Busch Campus
An intense day long conference of speakers and panel discussions for pre-seed and early stage entrepreneurs.
Wednesday, April 24, 2013, 3:00pm
Share the Vision: NJTC Tech & Science Showcase
Lincoln Technology Institute, Paramus
NJTC’s Share the Vision: “Technology and Science Showcase” will present discussion, panel presentations
and exhibits around the latest trends and innovative technologies driving the growth and development of
technology in the Northern New Jersey region.
Thursday, April 25, 2013: People 2 Business, 2:00pm
Health Options Worldwide
Somerset
An event linking middle to top level industry volunteers with small and early stage technology-based
companies.
Friday, April 26, 2013, 9:00am
Bridging the Gap Interview Workshop
Burlington County
One Stop Career Center
These workshops are designed for job seekers interested in obtaining a position in the technology industry.
The workshop will address practical job search strategies and interview practice with hiring managers and
executives.
Upcoming Events
Bridging the Gap Interview
Skills Workshop
Join other job seekers for this interactive
session that provides an opportunity
for you to sharpen your interviewing
skills, practice your introduction/elevator
pitch, conduct mock interviews with
business hiring managers, and more.
FREE
Please visit www.NJTETN.org for
upcoming dates and locations.
Jersey Job Club Training
The Technology & Entrepreneurship
Talent Network presents Jersey Job Club
trainings throughout the state. This
training provides job seekers with up to
date information on the latest technology
jobs trends, interviewing skills, networking
skills, job search resources, and more.
FREE
Please contact your One-Stop Career
Center or visit www.NJTETN.org for
upcoming dates and locations.
_______________________
Did you Know?
NJ has regional resources dedicated to
assist you in having your business thrive.
Workforce Investment
Board (WIB) Directors
Contact your WIB Director for assistance
identifying how the Department of Labor
and Workforce Development can help
you achieve your business goals. Once
your talent development needs have been
identified, the WIB Director works in concert
with our One-Stop Career Center Business
Representatives (BRs) maximizing the efficient
delivery of business services available to
ensure they meet your unique needs.
Business Representatives
Our Business Representatives work
hand-in-hand with the WIB Directors to
serve the business community. Business
Representatives are available to meet with
you to offer no cost recruitment services,
numerous hiring incentives, and whether
you are training new or existing employees,
incentives for your training needs.
WIB Director & Business Representative
e-mail addresses can be found at:
http://lwd.dol.state.nj.us/labor/index.html
For more information and to register visit www.njtetn.org
TechNews | www.njtc.org | April 2013
5
corner
office
Ching-I Hsu
Chairman and CEO of Raritan
By Jennifer Simoni
In 1985, you and your wife Esther started a PC
component resale business out of your house. As they
say…you’ve come a long way. How did you go from
selling resale PC parts to being recognized in the
industry as one of the fathers of KVM technology and
now a leader in data center energy management and
DCIM?
Raritan, indeed, has come a long way. Today we have three business units.
Knowledge gained from one Raritan business has helped open doors to other
businesses. In Raritan’s early days, we moved from reselling PC components to
manufacturing PCs. To help make our PC business more efficient, we developed
a tool that helped test multiple PCs simultaneously from one console—the tool
was the predecessor of the first KVM switch. In the early ‘90s, we saw a market
for KVM and started a business to provide customers with a more efficient way
to control multiple servers from a central console. The KVM business grew rapidly.
With Raritan becoming one of the top vendors, we expanded internationally and
established a strong presence in data centers.
Being in 50,000 data centers and server rooms, opened the door to another
new business. We had early insight that energy was becoming a major data
center issue in terms of costs, capacity and greenhouse emissions. Then, because
we were the first to enter the intelligent power management market in 2007—
by providing data centers a way to measure energy accurately at the device
level—we found ourselves in the enviable position of recognizing other issues,
closely related to energy, that needed to be solved. These issues concerning the
complexity of asset and change management and capacity planning of IT and
facility infrastructures gave birth to yet another new market—DCIM (Data Center
Infrastructure Management), which Raritan entered in 2008.
Your solutions are used in just about every data
center in the world today. What’s next for Raritan?
Helping data centers reduce complexity and improve operations has been our core
business for decades. The data center transition to the next-generation design has
just begun, and many of the necessary technologies to support and guide this
transition are emerging. Raritan will continue to lead the industry and innovate to
help accelerate the arrival of the next-generation data center.
This issue of TechNews is our Energy issue: Would
you talk a little bit about Raritan’s energy business?
Our power business has enjoyed incredible growth in the past five years. Raritan
6
is considered the leader in intelligent power management as a result of our
extensive intelligent rack power distribution unit (iPDU) portfolio and energy
management software. Our solution has helped many data centers around the
world meet their goals of being more energy efficient, resulting in cost savings
and environmental conservation. We will continue to innovate and bring new
ideas to the market that will aid the data center manager in creating state-ofthe-art energy-efficient facilities. We are grateful to have the support and trust
of world-class customers—such as ADP, Cisco, Deutsche Bank, eBay and Royal
Caribbean—who are today’s leaders in energy-efficient data centers.
Raritan has developed many ‘firsts,’ and continues to
innovate. What is your secret to staying ahead of the
curve?
Frankly, our secret is to follow one of our company values, Customer Focus. Raritan
defines Customer Focus as striving to delight our customers with innovative
products and superior service. With every customer interaction, we carefully listen
to fully understand their operation and the problems they need to solve. Armed
with that knowledge, we then develop a complete solution to meet their data
center needs.
Were there any major (or minor) missteps along the
way?
Like any technology innovator, Raritan has had missteps, but we learned from
them. If we didn’t take risks, we never would have been able to adapt to the
fast-changing market, and we most likely would not be here today. The key to
innovation is experiment, learn and adjust to lessen the chance of major missteps.
Data Center Infrastructure Management (DCIM) is a
big topic, and is predicted to experience explosive
growth. What challenges do you see in the DCIM
market?
Like most new emerging markets, there are lots of entrants, varied approaches
and many views on market definition. As a result, there is great confusion on what
DCIM means, what problems can be solved and how to solve them— resulting in
a substantial gap between customer expectations and solution vendors’ promises.
In my opinion, this is the key roadblock to the advancement of the DCIM industry.
DCIM can be very complex, often crossing and requiring different functional
domains to maintain its performance and availability. Today’s point tools—
such as homegrown databases, spreadsheets, and diagramming software—can
only take you so far and quickly become ineffective when sites get larger and
TechNews | www.njtc.org | April 2013
work processes get more complex. Recognition of this problem and prioritizing
budgets to solve it will be important for all data center operators, if they are to
be competitive in the future.
How can we address those challenges, before they
become problems?
Education and expectations are key tenants. Data Center operators should
clearly understand the functional possibilities of DCIM software. DCIM solutions
are more than a tool or widget that you simply procure and turn on. They are
process solutions, similar to a CRM or ERP deployment, requiring alignment of
problem, solution, processes, and people. Successful DCIM deployments often
take fundamental changes of process and work practice in the organization to be
successful. So we need to educate and provide the tools that help data centers
assess their operations and identify the key problems that they want to solve.
Without this first step, it becomes challenging to deploy the right solution.
It is also prudent to implement in phases. Experience suggests that by taking
incremental steps, experiencing success and realizing value, customers gain
confidence in further deployment. This is the approach that Raritan takes. We help
customers take a practical path with a roadmap or maturity model that starts with
an initial project to learn and extract value.
For example, our DCIM software suite, called dcTrack, helps a typical data
center professional answer the questions faced everyday: “How many servers
do I have and where are they located?”, “How are they physically connected
to the power line, and network patch panel?”, “Can I place these servers in
those racks?”. As users become more sophisticated with DCIM’s capabilities,
they can incorporate power chain and cable plant management with workflow
to get answers to more sophisticated questions, such as “tell me the impact of
performing a UPS maintenance” because the DCIM solution knows exactly all the
devices connected to the UPS downstream. In addition, a change management
function with ticketing system, can help customers better manage equipment
moves, adds, and changes. With DCIM they can measure exact capacity of space,
power, and cooling—at a building level, room level, or down to the individual
port level in a rack—in order to improve operational efficiency and productivity.
Back to your success: What do you look for when
hiring your executives—Skills? Characteristics?
What is your management style?
As a serial entrepreneur, what advice would you
give other companies looking to grow in today’s
technology industry?
I am an atypical serial entrepreneur because I started one company. However,
under the Raritan umbrella we started four different businesses—PC, KVM,
intelligent energy management, and DCIM. We were early entrants and helped
shape these new market categories.In addition to luck, my advice is to listen to
customers and partners as they are the ones closest to where the important pain
points exist that must be addressed.
Also, keep an eye on business fundamentals—business model, organizational
structure and go-to-market strategy—and be nimble so that adjustments can be
made to ensure that you add value and meet customers’ needs, stand out from
competitors, and operate a healthy business in all kinds of market conditions. Be
thought leaders for the industry. At times, it is difficult to be pioneers, but it is
very rewarding.
What do you think data centers will look like 10 years
from now?
The industry will continue to be shaped by technology trends toward faster, smaller,
smarter, securer and connected data centers. I imagine that today’s data center
will be replaced with new technologies that are more space and energy efficient,
and with advanced infrastructures
to make it easier to shift
compute resources to
better meet business
and societal demands.
Innovation is taking
place today in how
data centers are cooled
and powered, including
using ocean water and
solar power. The future
will be extraordinary;
I can’t wait to see this
future, and how the people
of Raritan will help in the
transformation. n
Raritan has several business units at different lifecycle stages, so we look for
individuals that have both leadership skills and entrepreneurial skills. In new
markets you need to inspire and help shape tomorrow’s vision, yet grasp the
reality of today’s dynamic changing marketplace to deliver solutions that are
valued by customers. We look for individuals who are independent thinkers,
embrace new ideas, and are agile, effective, and innovative.
My management style is open and consultative. I encourage individuals from
every level of the organization to share ideas—I believe sharing knowledge
enhances growth of the individual and the entire team. I also encourage
the team to take prudent risks with the knowledge and assurance that I
understand the potential upside and downside inherent in risk taking. As I
previously stated, the key to innovation is experiment, learn and adjust to
lessen the chance of major missteps.
TechNews | www.njtc.org | April 2013
7
Innovation
Zone
Legal Q&A
Eight months after the enactment of
the 2012 Solar Act (L. 2012, c. 24),
what do we know about NJ’s solar
industry?
On March 20, 2013, the BPU is scheduled
to announce the fate of several dozen
“subsection (s)” applications it received
last December. Subsection (s) was
included within the Solar Act to address
solar facilities proposed to be located
on farmland that have reached certain
development benchmarks. Generally,
only those farmland facilities that are
certified by the BPU as “connected to the
distribution system” under subsection (s)
will be eligible to produce and sell SRECs.
Given the apparent intent of the
Solar Act to limit solar development
on farmland, the BPU will be reluctant
to approve most (if any) of these
applications. Since the Solar Act was
enacted last summer, installations are
down (compare 9 MW last December
with an average of 40 MW per month
before that) and SREC prices are up (now
near $100). We will never again see the
$600 per SREC highs of 2009, but the
market has begun to recover from the
$60 per SREC lows of late 2012.
For this market recovery to continue,
the BPU will likely limit future farmland
installations. A likely first step? Rejecting
most of the 500 MW-worth of subsection
(s) applications it received.
NJBIN Welcomes
15th Incubator to Its Network
By Michele Hujber
The New Jersey Business Incubation Network (NJBIN) recently announced that JuiceTank in
Somerset has joined the network. With this latest addition, NJBIN now has fifteen incubators
in its network. This incubator significantly increases the resources available to startup and earlystage technology companies that have opted to call New Jersey home.
JuiceTank was founded by Mukesh M. Patel, Esq.; Anish Desai and Charlie Patel. Each of
the founders comes from an entrepreneurial background and shares a commitment to social
entrepreneurship and charitable giving. One of the cornerstone philosophies of JuiceTank is
the concept of “Share it Forward,” where the ventures give back and share forward to make a
positive meaningful impact on others and special causes.
JuiceTank provides shared resources, such as accountants, lawyers, patent officers, human
resource professionals and technology development professionals. In addition, JuiceTank invests
in and partners with startups, whether they are located in the incubator or elsewhere. JuiceTank
funds companies from $15,000 to $250,000 from their seed fund and will also go with these
companies to Venture Capitalists to obtain additional funds, if required. The incubator also
partners with traditional banks to help obtain funding for its companies.
JuiceTank is actively seeking investment opportunities in the web and mobile products or
services, healthcare, sports and entertainment, hospitality and travel, green initiatives and
consumer products sectors. Within the next 12 months, their goal is to listen to 1000 pitches
and to select one company a month. At any given time, they will be incubating 12 companies.
JuiceTank founder Mukesh M. Patel is a serial entrepreneur, a founding principal of a private
equity firm, attorney, business advisor, angel investor, and mentor. As a serial entrepreneur,
he has founded numerous ventures and a private equity opportunity fund. Co-founder Anish
Desai is the president & founder of Symphony Solution Inc., which focuses on mobile and
web technology and business process outsourcing solutions. Co-founder Charlie Patel runs a
successful project management firm. Additionally, he has launched several profitable start-ups.
Business incubators reduce the risk of small business failures. Historically, National Business
Incubator Association member incubators have reported that 87 percent of all firms that have
graduated from their incubators are still in business. In New Jersey, incubators make measurable
contributions to the state’s economy through their support of businesses. Over the past three
years, annual contributions from over 450 entrepreneurial companies in NJBIN incubators have
averaged 1,380 new, higher-paying jobs created and retained; $255 million in revenue generated
and $71.5 million in third-party funding brought into New Jersey. n
Michael A. Bruno
is a shareholder and
Steven P. Gouin is an
associate at Giordano,
Halleran & Ciesla, PC.
They can be reached
at (732) 741-3900 or
mbruno@ghclaw.com or
sgouin@ghclaw.com.
JuiceTank is located in Somerset, NJ.
To learn more about JuiceTank, visit http://www.juicetank.com/ or call (908) 505-5735.
To learn more about NJBIN, visit http://www.njbin.org.
8
TechNews | www.njtc.org | April 2013
GROW. WISELY.
To grow and succeed, you need an advisor who knows your
company and your industry. Who is committed to helping you
implement a sustainable strategy for growth. EisnerAmper is
that advisor. The professionals in our Technology Group combine
their passion about the industry with a focus on teamwork
and communication.
TM
Let’s get down to business.
John Pennett
Partner
732.287.1000
john.pennett@eisneramper.com
www.eisneramper.com
EisnerAmper LLP
Accountants & Advisors
NEW YORK | NEW JERSEY | PENNSYLVANIA | CAYMAN ISLANDS
Independent Member of PKF International
Accounting Q&A
Plugged In
I have a technology Company
that has developed a SaaS
product; do I have to worry
about sales tax?
The state of New Jersey does
not generally charge sales
tax on the sale of software
as a service (SaaS) products,
however, if you have a presence
(often called “Nexus”) in the
state of New York, New York will
require that you withhold and
remit sales tax on SaaS software
which you sell to users who
are using the software while
in their state. They are one of
several states that requires a
Company to charge sales tax on
SaaS product offerings. This is a
complex topic that needs to be
evaluated with your tax advisor,
however, if ignored, can create a
significant tax exposure.
Christopher M.
DeMayo, CPA, MBA,
is a Senior Manager in
the Somerville office of
WithumSmith+Brown,
Certified Public
Accountants and
Consultants. He is
also a member of the
Firm’s Technology
Services Group, serving
technology clients in the
areas of audit and tax.
Chris can be reached
at 908.526.6363 or
cdemayo@withum.com.
10
The Importance of Using Data
to Forecast, Plan & Manage
Your Energy Spend
By Andrew Singer
In today’s energy market, most businesses recognize that they can manage their energy costs but
don’t always realize how they can use or harness energy data to strategically procure or manage
energy. There are many potential data points in nearly every business or organization, regardless
of the size or type, and using that data is key to meeting energy related goals and lowering costs.
Employing a data-informed energy procurement plan can help companies mitigate the risk
of price fluctuation, more accurately budget and forecast, and provide flexibility to lower their
energy spend and energy consumption enterprise-wide.
At the 17th annual Ohio Energy Management Conference, I went over the following questions
to help companies better understand the issues at-hand and the corresponding solutions:
• Why are some companies not optimizing energy data?
• What is strategic energy procurement?
• How are leading companies using strategic energy procurement to lower energy costs and
energy consumption?
The bottom line is that commercial and industrial businesses and government agencies are
actively looking for effective ways to reduce energy usage and costs. According to the Deloitte
reSources 2012 Study, 90 percent of companies have set goals regarding electricity and energy
management practices, and 85 percent of businesses view reducing electricity costs as essential
to staying competitive. Harnessing energy data for strategic energy planning and management
is key to any business or agency meeting their energy-related goals.
To receive a more in-depth analysis of strategic energy procurement and the 4 steps of
developing a successful action plan, you can download a free whitepaper at www.constellation.
com/NJTC. n
Andrew Singer is vice president, national accounts at Constellation. www.constellation.com
TechNews | www.njtc.org | April 2013
Family-Style
Mobile Security Packages
Meet New Challenges
Just like big businesses, families need to worry
about security and sharing, too
By Jiren Parikh
With the proliferation of mobile devices worldwide, mobile device
security is a growing issue for businesses and families. A recent report
by the U.S. Government Accountability Office found that the number
of malware programs designed to target mobile devices rose from
14,000 to 40,000 in less than a yea—a 185 percent increase. Malware is
designed to compromise confidential user data via a variety of methods.
In addition to malware, mobile device users face other mobile
security threats, including theft and loss. Millions of smartphones
and tablets are lost or stolen each year. And since the devices tend to
contain highly sensitive data, including family and business contacts
and banking information, a lost or stolen mobile device that falls into
the wrong hands can be a major issue, and unless the content is backed
up securely, it can be lost forever.
Family Package Trend
Mobile device use continues to show a strong growth trajectory, so
the threats which mobile device users face now are likely to increase
as usage grows. More data is consumed via mobile devices now
than ever before, with approximately 10 percent of webpage visits
currently originating from a handheld device. This not only makes
additional security a pressing concern, it signals the need for more data
management solutions.
Carriers that deliver mobile services are responding to the increase
in data consumption with family data packages. Carriers design data
packages to enable families to share data across multiple devices, a
tacit recognition of both increased data usage and device proliferation.
Like businesses, families face growing security concerns in addition
to increased data requirements and data management tools. As a result,
there’s a need for family packages that streamline data management,
protect online privacy and deliver robust security functions.
The Secret Is in the Sharing and the Security
To address the trend of increased data consumption and management
needs as well as the growing threats to digital privacy for the whole
family, forward-thinking developers are packaging innovative new
solutions. One key element is interconnected, cloud-based storage
capabilities. This allows families to store, edit and instantly share vital
contact information, files, photos, music and more.
The second element is security: New family data protection solutions
allow consumers to secure content across all family members’ devices.
Must-have features include a way to synchronize content using cloud
storage, encrypt messaging to improve privacy and remotely track and
secure content. Features like GPS tracking and remote data wiping
capabilities help families fully leverage digital assets to keep family
members, devices and confidential information safe.
Cloud-Service Applications Are Up to the Challenge
In many ways, the rise of mobile device usage is revolutionizing
communication as fundamentally as the advent of personal computing
once did. Web masters are changing their sites to accommodate mobile
viewing, and developers are busy creating new apps and social media
platforms to serve mobile customers’ entertainment and information
needs. Carriers are devising new family packages to meet the growing
demand for data.
The trend also drives an increasing need for data management as
well as security and privacy protection solutions, requirements that are
shared by the entire family. Apps that give families a safe, affordable
way to store, access, edit, stream and share files and protect data and
family privacy are meeting the challenges today’s families face. n
The New Security Reality
Family data management and security packages can address new
realities in the way families communicate with one another and stay
connected. It’s now commonplace for parents to use mobile devices
to communicate with their children and keep tabs on their activities.
And family members are now more likely to conduct sensitive business
via smartphones and tablets, including online shopping and mobile
banking.
While the convenience of being able to deposit checks and pay bills
from a smartphone or use a tablet to converse or share and edit photos
and files with family members anytime from anywhere is unmatched,
it’s more important than ever before to make sure confidential
information isn’t compromised.
A One Stop Shop
Snap MyLife, Inc. has changed its name to SnapOne, Inc. The company’s
name change and product suite symbolizes its one-stop solution for
families in need of help securing and managing their digital lives. The suite
of applications, all under the umbrella of Snap One for Families, enables
families to easily manage content backup, synchronization, streaming,
storing, editing, sharing and messaging.
Jiren Parikh is CEO of SnapOne, a leading developer of popular privacy protection, personal security and digital
content management solutions located in Princeton, NJ. www.snapone.com info@snapone.com
TechNews | www.njtc.org | April 2013
11
Plugged In
Equity Crowdfunding:
A new way for startups to find investors
By Daryl H. Bryant
Over the past few years, a new industry has begun to revolutionize the
way ideas, projects, businesses, and even people receive funding. This
new industry takes advantage of the vast social resources available in
today’s world to bring high volumes of people together to support other
people’s initiatives. This new industry is crowdfunding.
What Exactly Is Crowdfunding?
Crowdfunding, in its simplest form, is bringing together a large
number of people to financially support businesses or projects.
Rather than the traditional forms of business financing with large
sums of money being transmitted from a small number of investors,
crowdfunding allows hundreds or even thousands of contributors
to fund as little as $1 to support a cause. In 2013, the power
of social media has never been stronger, which is a vital part to
crowdfunding. Crowdfunding allows businesses to access their
social influence to reach out and seek financial support from those
interested in their company or project.
Crowdfunding has a few different models within itself—donation,
rewards, and soon-to-be equity. The current crazes we hear in the
media are being funded on Kickstarter, Indiegogo, RocketHub, and
other donation and reward-based platforms. This means that for a
financial contribution, each financial contributor will receive a reward
as compensation. Rewards range from a new tee shirt, a ‘thank you’
on the company website, to being able to name a character in the
company’s upcoming video game or movie. The rewards offered are all
dependent on what the founding members decide to supply as rewards
for each suggested financial contribution level.
The newest model of crowdfunding, making its way to the market,
is equity crowdfunding. Equity crowdfunding platforms, such as
StartupValley, are being developed to allow investors to invest their
dollars into startup businesses, in return for an equity stake in the
company. The beginning of the equity crowdfunding world all took
place on April 5th, 2012 with President Obama’s signing of the JOBS
Act into law.
What Is the JOBS Act?
The JOBS Act was signed into law last year with strong bipartisan
support. The JOBS Act initially specified for the Securities Exchange
Commission (SEC) to finalize the regulations by December 31, 2012.
With that said, the SEC has been working hard on changing an 80 year
old law that’s been around to prevent private companies from soliciting
investments from potential investors, but has not been able to finalize
regulations quite yet. Current estimates for the completion of Title
II of the JOBS Act, which allows accredited investors (those with an
annual income in each of the last two years of $200,000 or more) to
begin investing in startup companies, is towards the beginning of Q2
2013. Title III of the JOBS Act allows for all investors to participate, no
matter their annual income level, to participate in equity crowdfunding
and is estimated to start by the end of 2013 or beginning of 2014.
Currently, without finalized regulations, many equity crowdfunding
portals like StartupValley are gearing up for launch once the solicitation
bans have been lifted by the SEC. StartupValley has begun attracting
qualified startups to its platform and creating relationships with
interested investors. StartupValley will be a full-service marketplace for
both technology companies and quality investors.
How Can a Startup or Investor Get Involved?
There is no better time to start getting involved in this up and coming
equity crowdfunding industry than today. Startups will register with
a FINRA approved equity crowdfunding portal to submit the needed
business documents for approval. These portals, in conjunction
with their broker dealer partners, must vet the deals and perform
background checks on all issuers in order to ensure they are of quality
and unsuspicious to fraud. Items needed, just to name a few, will
be a business plan, financial statements and projections, term sheet,
management overview, pitch deck, and promotional video. These
documents will help the platforms have more details to base their
approval process on. The documents will also give the investors needed
information for making sound and educated investment decisions.
Equity crowdfunding has been happening in the United Kingdom,
Australia, and other European countries for a few years now and there
has been zero incidence of fraud. The beauty of crowdfunding is the
crowd can vet the deal alongside the crowdfunding portals. With the
background and securities checks and limits set on all financial raises,
the chance for fraud is minimized and investors are protected.
2013 Is the Year
2013 is set to be a huge year for crowdfunding, capital raising, and job
creation for small businesses and startups around the country. With
entrepreneurs and small businesses making up a majority of the new
jobs in the United States, it will be important to give startups easier
access to much needed capital. We’re living in a startup world and
crowdfunding will become and continue to lead the charge in how
ideas, businesses, and people receive financial funding. n
Daryl H. Bryant is the Founder and CEO of StartupValley. daryl@startupvalley.com, www.startupvalley.com 201-710-7137
12
TechNews | www.njtc.org | April 2013
The Benefits of an
Engaged Workplace
With three-quarters of America’s workforce disengaged, it’s time to take a closer look at how we lead.
By Eileen P. Monesson
Business and psychological researchers have found a direct correlation between an employee’s
workplace engagement and a company’s overall performance. Organizations with fully engaged
employees are more likely to experience positive business performance than those whose
employees are not engaged. Profitability, productivity, quality and client satisfaction are all
affected by an employee’s level of engagement.
Gallup’s 2011 Employee Engagement Index reported that nearly three quarters of the U.S.
workforce is emotionally disconnected from their workplaces and are less likely to be productive.
That leaves a small fraction of employees truly enthusiastic and working at a highly productive
and energized level.
The Power of Positive Energy
An individual’s energy level has an influence on his or her success. Leaders with positive energy
receive a positive reaction to that energy. Just look at the results achieved by a leader that
manages by empowerment versus one that manages by fear. Even though both leaders might
get the job done to the customer’s satisfaction, the team that is empowered will have a more
positive and productive experience working on the project. Less time and energy will be wasted
on defending ones actions, gossiping about injustices, and feeling underutilized.
In his book Energy Leadership: Transforming Your Workplace and Your Life from the Core,
Bruce D. Schneider [founder and CEO of the Institute for Professional Excellence in Coaching
(iPEC)] defines two types of energy:
1. Anabolic energy is constructive, rejuvenating and sustainable. Employees with a high level
of anabolic energy are passionate, creative, and focused on working together to find opportunity
in a challenge.
2. Catabolic energy is destructive and draining. Catabolic energy causes stress, burn-out,
anger, and fear. Employees in a catabolic state complain, worry, and are full of self-doubt. These
team members are emotionally attached to misfortune and are stuck in a problem instead of a
solution mindset.
A study conducted by Karen Buck, M.S., and Diana Galer, Ph.D., CPC, ACC, in 2011
entitled Key Factors Reveled for Determining Success in Work and Life showed that shifting
from a catabolic to an anabolic mindset can increase an employee’s engagement at work by 51
percent. The study also determined that an employee’s satisfaction with his or her level of work/
life balance increased by 70 percent and working relationships by 44 percent.
The Anabolic Leader Sets the Stage
The anabolic leader demonstrates his or her ability to engage employees on an individual, social,
and organizational level. Anabolic energy creates an environment where employees are engaged
and work in collaboration with one another. In an anabolic culture challenges are not considered
a negative. Instead, challenges are viewed as opportunities. Having an anabolic culture is a
competitive advantage for a company. New ideas are constantly being generated to improve
client service, attract new customers, and retain employees.
The way that a leader interacts with his or her team has a tremendous impact on building
anabolic energy and engagement. Managers that participate in meetings, respond to situations
and socialize with employees with anabolic energy will establish a highly functional company
culture. It is important for company leadership to acknowledge that these interactions must be
authentic. If you say one thing and do another, you will lose the respect and trust of your team.
The key is for leaders to channel the energy of their team to an anabolic level so that each
member is using his or her strengths for the benefit of the company and its customers. Leaders
that can shift their team’s energy to function at a higher level will have more opportunities,
successful results, and a positive impact on the company. n
Eileen P. Monesson is a founding Principal with PRCounts, LLC.
She has more than 30 years of experience in marketing, business development, public relations, and communications.
She can be contacted at 609-570-2150 or EMonesson@PRCounts.com.
TechNews | www.njtc.org | April 2013
Count on a Customized
Energy Solution to
Meet Your Needs.
855.233.3620
constellation.com/NJTCAD1
© 2013. Constellation Energy Resources, LLC.
These materials are provided by Constellation
NewEnergy, Inc. Any offerings described herein are
those of Constellation NewEnergy, Inc., a subsidiary
of Exelon Corporation. Brand names and product
names are trademarks or service marks of their
respective holders. All rights reserved. Errors and
omissions excepted.
13
Plugged In
Be a Master of Creativity
3 Steps to Making Creativity a Competitive Advantage for Your Company
By Cindy Bates
If you are a small-business owner, you are a master of creativity,
whether you realize it or not. Every business starts with the seed of
an idea, and whether you’ve brought a business idea from concept to
reality, or grown a company you inherited or bought, you’ve proven
your creative capacity. When you consider that creativity is a constant
and evolving process, you can view it as fuel for unlocking ongoing
potential within your business.
Small businesses are especially well-suited to generating creative
concepts and bringing them to fruition. In this case, smaller can be
better, providing relatively more flexibility and nimbleness than many
large enterprises are able to achieve. But the key to ensuring a creative
environment within your business is to foster and encourage it within
yourself and among employees. Here are a few ways to do just that:
faces will be met by a team that brings many different perspectives
and potential solutions. There is an incredibly strong case for actively
building a team of professionals from varying, even surprising,
backgrounds. I’ve seen some of the most innovative thinking come
from teams and businesses that draw from a wide range of “voices,”
because these different perspectives challenge the status quo. Even if
you have only a small number of employees, you can foster diversity
within the office walls by bringing in a speaker from an entirely different
industry to share their business experience and inspire your team. At
a recent internal meeting of my entire team, I invited members of the
University of Washington crew team to come talk about how to build
a high performing team by leveraging the diversity of strengths across
team members. It was very powerful!
1. Encourage creativity without hierarchy.
Every employee, regardless of role or tenure, is capable of bringing
valuable, fresh perspectives to the business, but they must know that
they will be heard and respected for sharing their thoughts. Urge
employees at all levels and in all roles to propose new ways of doing
things— whether product or service innovations, or basic operational
or administrative improvements—by recognizing creative thinking at
every turn. You could hold a monthly “idea generation session” where
all opinions are welcome, or use an internal community forum, like
SharePoint or Yammer to encourage creative chatter among employees.
3. Stay “elastic” to stay creative.
The most successful entrepreneurs are the ones who know that they
don’t know it all. By staying open to new ideas, and being committed to
learning, you’ll set the tone for your entire team. Seek mentorships with
successful leaders in fields outside of your own to help you appreciate
new ways of tackling problems. Another fun approach could be to
swap jobs with an employee for a day (or a portion of one) to gain an
appreciation for their responsibilities, and vice versa. Then conduct a
debrief to exchange feedback and learnings from that experience.
2. Seek diversity to breed creativity.
Seeking employees of different backgrounds, experiences and skill
sets helps ensure that the challenges and opportunities your business
Everyday creativity provides a competitive advantage that cannot be
duplicated by others. Building a culture of creativity within your small
business, where innovative thinking is a natural, daily output, is key to
the long term health of all businesses. n
Cindy Bates is vice-president of Microsoft’s U.S. small-and-midsized business group. www.microsoftbusinesshub.com
Constellation: Green Tip of the Month!
Did you know...Your company can earn revenue by reducing its electricity load at times when the power grid is under stress?
If you are able and willing to curtail some portion of your energy use in response to extreme grid conditions, participation in Load Response programs
can provide opportunities to earn revenue while helping to minimize the risk of sudden disruptions for your entire region.
How it works: When energy demand suddenly increases, typically on the hottest or coldest days of the year, your company agrees to reduce its energy
output for a specific period of time to make more energy available on the regional power grid. Your company earns payments for participating in the
program whether or not an “Event” is called, and additional payments for reducing energy output when the regional power grid is under stress.
Why participate in Load Response?
• Earn monetary compensation
• Improved emergency preparedness
• Potential recognition as a good corporate citizen
• Greater understanding of facilities and energy usage
• Opportunity to fund other projects with load response earnings.
The New Jersey Technology Council has teamed up with Constellation as its endorsed power supplier to help members like you intelligently buy,
manage and use energy. Learn more at www.constellation.com/NJTCAR1.
14
TechNews | www.njtc.org | April 2013
Accelerate your
Success in the Cloud
Let Our Experts help you with Cloud Strategy,
Cloud Assessment and Implementation
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Hanu has helped its clients in developing new custom applications
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Free 1 hour phone consultation
Contact Hanu to schedule a free phone consultation
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www.HanuSoftware.com
Greening the Data Centers
How can we better optimize
energy efficiency in the worlds’ data centers.
16
TechNews | www.njtc.org | April 2013
W
e live in a world driven by an
amazing explosion of data.
In fact, way back in 2011,
an EMC-sponsored IDC
Digital Universe study,
“Extracting Value from Chaos” predicted
that 1.8 zettabytes (1.8 trillion gigabytes) of
data would be created in 2011. That estimate
appears to have been conservative given an
explosion in consumer-created content and a
burgeoning demand for ‘Big Data”-powered
applications.
Of course, collecting and storing all that
data brings some challenges. In today’s world,
consumers and business users both store tons
of files (documents, photos, spreadsheets,
databases, etc.) and expect the data to be
there for years, and available at the click of
a mouse. That means banks of servers and
storage systems running non-stock to house
information that will remain at rest most of
the time. All those servers and storage devices
eat up energy and add up to real costs for IT
teams maintaining the systems.
In fact, as the New York Times pointed out
in a September 2012 article titled “Power,
Pollution and the Internet”, data centers
worldwide consume an estimated 30 billion
watts of energy, roughly equivalent to the
output of 30 nuclear power plants. Of that,
as referenced by the Times, McKinsey & Co.
estimates that only 6 to 12 percent of that
power goes into computing operations—the
rest is siphoned off, mostly as heat that needs
to be dissipated.
So it is no surprise that data center energy
efficiency is a hot topic in C-suites around
the world, and here in New Jersey. Many
companies focus their efforts on reducing
costly and inefficient cooling processes, which
pull away all the heat generated by high-density
server systems. But they are not the only ways
you can improve energy efficiency. Here are
three important strategies—smarter cooling,
smarter planning, and better management—
that companies are using to address the
challenge of greening their data centers.
Smarter Cooling
Removing heat from data centers is a major
issue and a main contributor to energy
inefficiency for many facilities. Here are four
strategies for reducing that burden in use by
major data centers today:
• Airside Economization. This is the
use of outside air vs. just using HVAC
systems to remove the heat. This approach
is especially popular in cooler climates,
but is being successfully applied even in
mid-Atlantic climates like we have in New
Jersey.
•H
eat Wheel Integration. Heat wheel
systems are a form of heat exchanger that
use minimal energy, allow more convenient
integration of ambient outside air, and can
dramatically reduce overall cooling costs.
We have integrated this technology into
some very large data centers with great
success.
• Warmer Server Room Temperature.
For many years, it was presumed that
servers only ran reliably in very chilly
conditions. More recent ASHRAE studies
recommend the use of higher temperatures
and humidity as a way to reduce energy
utilization without compromising server
performance. This approach is usable in
all data centers immediately.
• Hot Aisle/Cold Aisle Configuration.
Amazingly, not all data centers are
configured for the most efficient removal
of heat and introduction of cool air. By
properly arranging servers on the floor of
your data center, you can achieve greater
energy efficiency with no additional cost.
optimizing energy use. DCIM applications
can be used to cycle workloads to run
at more cost efficient times (power is
less expensive at night than it is in the
day!) and to optimize workloads to ensure
efficient use of server resources. DCIM
tools are a data center manager’s ally in
optimizing resource use and squeezing out
waste. An example of this type of approach
is the movement of compute-intensive
analytics processes to late night hours
when utility costs are lower.
• Server Consolidation. In many data
centers, servers run at well below optimal
capacity, wasting a lot of energy in the
process. Reducing total server count to
increase utilization should be on every data
center manager’s mind. For customers
who have not already done so, server
virtualization is another way to make better
use of server resources since virtualized
environments are designed from the outset
to maximize shared resources and optimize
efficient use of hardware assets.
“Data centers worldwide consume
an estimated 30 billion watts of
energy, roughly equivalent to the
output of 30 nuclear power plants.”
Smarter Planning
The Hot Aisle/Cold Aisle strategy above leads
to another way customers can quickly improve
data center efficiency: CFD Modeling.
Computational fluid dynamics is a powerful
analysis tool for exploring air flow in a data
center. Using CFD modeling, you can
pinpoint hot zones, plan more efficient airflow
and ensure that you maximize the effectiveness
of your HVAC and airside economization
efforts. CFD modeling is a solid investment
for any larger data centers since small changes
in layout and HVAC configuration can result
in big improvements in airflow efficiency and
energy cost reduction.
Better Management
The more servers you use—physical or virtual—
the more that good systems management can
pay handsome dividends in energy efficiency.
• Data Center Infrastructure Management
(DCIM) is an increasingly valuable tool for
not only optimizing performance, but also
•N
ew Generation Servers. For customers
with systems near end-of-life, newer server
technologies are typically more energy
efficient and can deliver operating cost
savings in addition to better performance.
In today’s data driven world, being ‘green’ in
the data center is no longer just a sustainability
initiative it is good business. By reducing
cooling costs, optimizing server resource
utilization and better managing workload
timing, you can achieve significant reductions
in energy use that add us to major savings in
your operating budget. n
1. “The 2011 Digital Universe Study: Extracting Value
From Chaos.” International Data Corporation. June
2011. http://www.emc.com/collateral/demos/microsites/
emc-digital-universe-2011/index.htm
2. “Power, Pollution and the Internet.” New York
Times Online. 09/22/2012.
http://www.nytimes.
com/2012/09/23/technology/data-centers-wastevast-amounts-of-energy-belying-industry-image.
html?pagewanted=all
BRUNS-PAK is an Edison, NJ based data center consulting and design/build company. For more information,
contact Jackie Porr at 888.704.1400 or via email at jporr@bruns-pak.com.
TechNews | www.njtc.org | April 2013
17
SPECIAL REPORT:
&
Disaster
Recovery
By John Verry
As a result of the devastation from Hurricane Sandy, the possibility of another similar—or worse—
weather incident and our ever-increasing reliance on the cloud, we have to ask ourselves two questions:
How can we ensure that NJ businesses survive future events like Sandy? How can we ensure the
resilience of information technologies that support New Jersey businesses? In this 2-Part Special Report,
we will uncover the answers to those questions, and shed light on the things that need to be done today.
In the past twelve months the State of New
Jersey has experienced a number of weatherrelated events that have seriously impacted the
State and some of its most important areas,
such as the Jersey shore. Many businesses
incurred significant disruption to their ability
to operate, likely costing the state economy
billions of dollars.
It’s not only weather that can disrupt
operations. Many organizations that use
Amazon’s cloud-based offering called
EC2 (Elastic Cloud Computing) as their
foundation will recall outages in 2011 and
2012 that disrupted several popular services—
such as Reddit and Salesforce. Despite having
infrastructures with extensive redundancy and
recovery plans, Amazon’s outage reminds us
that no matter how well protected we think
we are, there’s always a chance that something
could go wrong.
Given the severity of Superstorm Sandy
(and the potential for others to come) and
our increasing reliance on “the cloud” we
need to ask two questions: What can be done
to ensure that businesses can survive future
events like Sandy? What can be done to ensure
the resilience of information technologies that
support New Jersey businesses?
In this two-part Special Report on Business
Continuity and Disaster Recovery, we’ll
examine these two activities, their importance,
and outline a roadmap to launch a program of
your own.
18
Business Continuity and Disaster
Recovery are NOT the Same
It’s a generally known fact that Noah (the
Ark-itecht) was the first business continuity
(BC) and disaster recovery (DR) professional.
Like Noah, as business and technology
professionals we have a responsibility to
protect our organizations from unplanned
disruptive events. For many of you, a key
part of your job is to “keep your business
running”. And that’s just what BC/DR
programs do. A business continuity program
examines how you operate, identifies the most
critical business processes you need to stay
in business, and defines how you will keep
those business processes running if a disaster
occurs. A disaster recovery program focuses
more precisely on the information technology
and communications assets your organization
uses, and how to keep them operational
following a disruptive incident. BC looks at
your business holistically, while DR looks
at the technology infrastructure. Typically a
technology DR plan will be part of a larger BC
program that addresses the entire business.
If you’ve ever been involved in a BC
initiative, you’ll recall that typical activities
include relocating your operations and staff to
an alternate location and ensuring that critical
production data, databases and systems can
be recovered and restarted from an alternate
location. Typical DR activities address how to
back up data and other information resources,
TechNews | www.njtc.org | April 2013
Table 1:
Business Continuity and Disaster
Recovery Standards
Business Continuity
ISO 22301:2012
ISO 22313:2013
NFPA 1600:2010
ASIS SPC.1-2009
FFIEC Business Continuity Handbook 2008
Disaster Recovery
ISO 27031:2011
ISO 24762:2008
recover and restart production systems from
primary or alternate data centers, protect vital
records from damage, and build diversity into
your IT infrastructure so as to minimize single
points of failure.
DR predates BC by about 15 years. DR
programs first appeared in the late 1960s and
early 1970s to protect large data centers from
disruptive events. As centralized data centers
evolved into distributed infrastructures and
into today’s cloud-based environments, DR
was still desirable, but the need had not
yet been formalized. In the late 1980s and
early 1990s, the idea of protecting the entire
business—people, processes, intellectual
property, locations, assets, vital records—
emerged as an evolutionary direction from
&Business
Continuity—
Perfect Together
DR. Today, business continuity and disaster recovery can and should
be performed together, but just as often one or the other may be done.
From a business perspective, it is essential that both are addressed by
senior management, as both are required to ensure that the business
is resilient.
One important development that is helping to raise awareness of
BC/DR is the presence of domestic and global standards that define
how BC/DR programs ought to be developed, managed and improved.
The principal global standard today is ISO 22301:2012, Business
Continuity Management Systems – Requirements, and was developed
by the International Organization for Standardization. It joins the U.S.
standard NFPA 1600:2010, the Standard on Disaster/Emergency
Management and Business Continuity Programs, which was developed
by the National Fire Protection Association. Additional standards
for BC exist, and are listed in Table 1. The same is true for disaster
recovery: the principal global standard for technology disaster recovery
is ISO 27031:2011, Guidelines for Information and Communications
Technology Readiness for Business Continuity. These standards and
others provide excellent frameworks for planning, organizing and
implementing BC/DR programs and plans. They serve, in effect, as a
recipe for simplifying the BC/DR process. Also of importance is that
they facilitate the attestation process, which may be important from an
audit perspective.
Building a Business Continuity Management
System (BCMS)
Table 2:
BC/DR Professional Organizations
ASIS International (www.asisonline.org)
Business Continuity Institute (www.thebci.org)
Continuity Central (ewww.continuitycentral.com)
Continuity Forum (www.continuityforum.com)
Continuity Insights (www.continuityinsights.com
Disaster Recovery Guide (www.disaster-resource.com)
Disaster Recovery Journal (www.drj.com)
DRI International (www.drii.org)
International Center for Organizational Resilience (www.theicor.org)
National Fire Protection Association (www.nfpa.org)
In the previous section we introduced a new term: business
continuity management systems, also known as BCMS. This
is a detailed framework for managing the business continuity
function. Think of this management system as the administrative
framework that links all the various BC and DR activities together
into a cohesive program. It’s true that you can build BC and DR
programs without a formal BCMS. However, senior management
support for such activities is essential—especially when trying
to secure funding. Being able to demonstrate that your BC/DR
activities are based on proven and repeatable frameworks and
practices will be key selling points to management. From an audit
perspective, it will also be important to demonstrate that the
program is aligned with approved standards. This is especially
true if your organizations processes data on behalf of a third party
(e.g., SaaS, claims processing, CRM) as it is becoming increasingly
common that client vendor risk management programs call for
accredited levels of information security (ISO27001) and business
continuity (ISO22301).
TechNews | www.njtc.org | April 2013
19
SPECIAL REPORT:
It’s also a good idea to ask your key vendors
and service providers about their BC/DR
programs and plans. Since your organization
probably depends on a variety of firms (think
of them as your supply chain), you should
be confident they can remain operational
following a disaster. Having your own BCMS
and BC/DR plans in place will also prepare you
for similar inquiries from firms that may wish
to assess your organization’s preparedness.
Once you’ve been able to obtain senior
management support and funding for your
BCMS, the next step is to build a project
plan. When building your plans (and
BCMS) regularly review the standards for
guidance. Table 3 provides a high-level
structure of a BCMS.
When building a business continuity plan—
typically an output of a BCMS—focus your
initial discovery on the following activities:
Business Impact Analysis (BIA):
Understanding the business and identifying
the mission-critical business activities the
firm needs to survive, including defining
the financial, reputational and competitive
impacts to the business from a loss of those
critical functions
Risk Analysis (RA): Determining the
internal threats (e.g., disgruntled employees,
business process failure) and external threats
(e.g., severe weather, flooding, cyber threats,
pandemic events) that could disrupt the
mission-critical processes
Strategy Definition: Based on analyses
of information from BIAs and RAs, define
strategies (e.g., data backup and recovery,
alternate data centers, alternate work
locations) to protect the critical business
processes from the defined threats.
Once you’ve completed these three important
discovery activities, you’ll be ready to prepare
a process-oriented plan that will help you
address a disaster situation using the four R’s—
recognize, respond, recover and restore.
1. Recognize when a situation is occurring,
know how to quickly assess it and
determine the need to respond.
2. Respond to the situation by gathering
staff who are trained to assess the
damage, coordinate incident response
activities and (if needed) operationalize
the plan.
3. Recover disrupted critical systems and
processes into a usable mode using a
combination of backup arrangements,
alternate processing locations, and
resilient networks.
4. Restore business operations to normal or
as near-normal as possible.
A business continuity plan describes the
steps to take to ensure that your business—
and its employees and mission-critical
activities—can survive a potentially disruptive
event and return to normal or near-normal
operations as soon as possible after the event.
Stay tuned for Part 2 of our Special Report:
Disaster Recovery and Business Continuity—
Perfect Together coming in May, which
will give details on how to plan a business
continuity management system and how to
organize business continuity and disaster
recovery plans. n
Table 3:
A high-level structure of a BCMS
Revision History
Table of Contents
Scope of the BCMS
Leadership
Management Support
Policy
Organizational Roles and Responsibilities
Business Continuity Objectives
Staffing Resources
Awareness of BCMS program
Communication
Documentation
BCMS Operations
Operational planning and control
Elements of the business continuity program
Managing the BCM environment
Managing the business continuity capability
Business impact analysis and risk assessment
Business continuity strategy
Incident response procedures
Business continuity plans
Technology disaster recovery plans
Exercising and testing
Performance evaluation and mainteance
Continual improvement
John Verry is the “Security Sherpa” for Pivot Point Security. For more information on how business continuity, disaster recovery and ISO
22301 can work for your organization, along with downloadable resources, please visit http://www.pivotpointsecurity.com
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20
TechNews | www.njtc.org | April 2013
expert view
Company Acquisition:
How Data Due Diligence Readiness
Can Increase the Value of an Acquisition
By Dennis Parker
Today’s buyers are going deeper to validate the
value and risk associated with an acquisition. If
your company is a target purchase, organizing
and cleaning up your data can provide higher
clarity on the value of the business, while
simultaneously reducing the time and cost to
support the~ pre- and post-acquisition due
diligence by the potential buyer.
Locating and classifying information assets
such as contracts and agreements is high on the
importance scale, as is high value data such as
product development data in the life sciences
market. Minimizing the unknown associated
with dormant or non-integrated data, reduces
buyer fear on the front end of the transaction and
also lessens the probability of post-acquisition
issues, such as litigation events.
Until now, companies were unable to
seamlessly process the mountains of legacy
data to create official, holistic systems of
record. By using a classification service which
combines predictive analytics and chain of
custody tracking tools, large volumes of legacy
archived email and file server data can now
be intelligently and accurately processed and
classified to make the acquisition target “Due
Diligence Ready”.
Classification is defined as the systematic,
consistent labeling of documents according
to their business purpose. Labeling the
documents means creating metadata, attached
to the document as additional file properties,
which can be used by the enterprise to locate,
manage, and isolate document populations as
a function of the business objectives.
Given the frequency of transactions and the
heightened level of activity in certain markets
(such as the life sciences market), this is a
timely subject with material impact on risk
management and valuation. One of the general
trends in the M&A due diligence process is
increased focus on data analysis for the target
entity; this is a result of better risk management
sophistication on the part of the buyer, notable
high profile events revealing weaknesses in past
due diligence activities, and concern over the
proliferation of data accumulation.
Information governance, is a framework
when applied effectively causes an organization
to understand its information and data stores
in a way that makes due diligence a smoother
and more productive exercise. Information
Governance is the term used to describe
the sum of the parts of creation, use and
management of data and information in any
organization. The Sedona Conference, a
leading industry think tank, has promulgated
standard models which describe the classical
roles and responsibilities associated with
information lifecycle management, a key
component of Information Governance.
(Further background on these frameworks is
available from the Sedona website, https://
thesedonaconference.org/.)
Notable reference points across a spectrum
of scenarios in the typical enterprise
environment include the following:
• The average cost of managing 1GB of
data (approximately 11,000 documents) in
the normal course of business ranges between
$5-50/GB/year, depending on the size and
requirements of the business.
• The average employee spends 24% of their
time searching for data on internal systems.
• Keyword-based searches typically return
about 20 percent of the relevant target results.
• Duplicative data and system files constitute
30-50 percent of all unstructured data stored
by the enterprise.
• The percentage of contracts and
agreements held and managed in ‘official
systems of record’ is often less that 50% due
to unmanaged, rogue and stranded workflows.
• The average cost per GB of data incurred
during the litigation cycle (collection,
processing, review and production) ranges
from $15,000 to $30,000 per GB.
• For most organizations, there are 150
terabytes of unstructured data per 1000
employees, representing 1.5 Billion documents
and emails based on average size files.
• The average organization stores 90 million
pages of hard copy documents per 1000 employees.
• Every email has an average of 1.75
document attachments, making the email
archive an inherent document repository.
Many of these documents are the only copy of
a record for the enterprise.
• “Restricted Information” such as
intellectual property, contracts/agreements,
and wage/salary analysis are usually not
labeled nor indexed in a way that would block
them from leaving the firewall using data
leakage prevention (DLP) tools.
A white paper is available upon request that
describes the relationship between common
due diligence activities and areas of focus, and
the enterprise information governance ‘state’.
The correlation between these two activities
is useful for the office of general counsel
(GC) for the enterprise in planning related to
merger, acquisition and divestiture.
As can be gleaned from the discussion
herein, demonstrating a reliable understanding
of the seller’s data and information assets can
have a significant impact on valuation and the
due diligence process. Increased confidence
on the buyer’s part means their comfort
level with knowing what they are buying is
at its highest, while their potential concerns
about risk surrounding legal, regulatory and
compliance issues is kept to a minimum. n
Dennis Parker is the president of TechTrueUp. 732.223.3963 www.techtrueup.com
TechNews | www.njtc.org | April 2013
21
Education
Building a Smarter City
Stevens Institute of Technology is partnering
with the City of Hoboken to create a smarter city.
Stevens Institute of Technology is partnering
with the City of Hoboken on a joint research
initiative focusing on the use of information
technology and smart devices for improved
urban service management and governance.
Smart City: Hoboken—a three-year
research collaboration between the Hoboken
government and Stevens faculty and students—
aims to leverage sensor technologies, public
data and smart devices such as smart phones
and tablets to provide citizens and city decisionmakers with information for improved service
delivery and utilization.
As part of the project, Stevens is building
a Smart City Lab on its Hoboken campus,
which will leverage crowdsourcing information
and environmental, emergency management,
traffic and energy metering sensors to
provide citizens with information about
traffic situations, parking availability, energy
consumption and sustainability, air and noise
pollution, and emergency response.
In the first phase of the project, the Stevens
research team—led by Dr. Ali Mostashari,
associate professor in the School of Systems
& Enterprises at Stevens and director of
the Smart City Lab – will develop a Smart
City application which enables residents of
Hoboken to find available parking spots, make
more efficient energy choices, monitor air and
noise pollution in different parts of the city,
receive information about emergencies, and
link with Hoboken’s 311 constituent request
system to report issues and problems.
“We are thrilled to work with the City
of Hoboken to implement smart city
technologies,” said Mostashari. “With its ever
expanding population, Hoboken can benefit
greatly from embedding intelligence into its
urban governance, and Stevens is honored
to lend its expertise in this area to improve
everyday life in the local community.”
“With the incredible talent from Stevens,
we are taking an exciting step towards
further establishing Hoboken as a tech hub,”
said Hoboken Mayor Dawn Zimmer. “The
Smart City project is an opportunity to build
a more informed community and responsive
government.”
The Hoboken Smart City app will be
deployed in fall 2013, with initial version
including functionalities for metered parking
availability, household energy consumption
monitoring, real-time air and noise pollution
maps, emergency response information system
and the 311 integration. n
Stevens Institute of Technology, The Innovation University®, is a premier, private research university situated in Hoboken, N.J.
22
TechNews | www.njtc.org | April 2013
Do You Have a Succession Plan?
Every chief executive needs a backup plan for themselves.
expert view
By John Reed
Every technology manager knows the
importance of having a backup in place for
a company’s IT systems. But have you made
the same investment in developing a backup
for you? Who will assume your duties should
you receive a promotion, need to take a leave
of absence, or retire?
If you don’t have a plan in place, you’re not
alone. In a survey by Robert Half Technology,
79 percent of chief information officers
(CIOs) polled said they haven’t identified
a successor in the event they had to stop
working unexpectedly.
That doesn’t mean it’s a good idea to ignore
the issue, though. Having a contingency plan
for both your IT and personnel needs is always
a wise move. The more prepared you are, the
less chaotic things will become when changes
occur. As you think about a succession plan,
keep the following do’s and don’ts in mind:
Do Get Started Now
It’s best not to wait until there’s an emergency
to prepare others to assume your job
responsibilities. Life is unpredictable, so make
sure at least one person on your team is ready
to jump in should the situation arise. The
better prepared a protégé is to take over your
role – temporarily or permanently – the greater
the chances the person will be successful.
Don’t Focus on the Obvious People
As you consider who your successor should
be, the logical choice is your most senior-
level subordinate, right? Not necessarily. This
person may be a good starting point, but there
may be others worth evaluating, too.
Why? Not everyone has what it takes to be
a good manager. The person directly under
you in the organizational chart may be a
master at working with Microsoft SQL Server,
for instance, but lack the interest or ability
to oversee staff or financial matters. Strong
technology skills don’t always translate into
being a great IT leader.
Instead, think about people in your group
who have what it takes to handle all of
your duties. Individuals who’ve successfully
managed project teams are solid candidates,
for example, because they’ve had to coordinate
employees, deadlines and budgets. Take a look
at each employee’s unique skill sets and assets.
Do Explain the Contingencies
If you decide to reveal your intentions to
succession candidates – a step that isn’t
always necessary – be clear that there are no
guarantees. Situations may change over time,
and both the company and protégés may want
to back out of plans. This can happen as late
as when the time for succession arrives.
Don’t Forget Training
Even those who seem like natural-born leaders
will benefit from some formal guidance.
Give promising employees exposure
to meetings with executives and other key
aspects of your job. You want succession
candidates to gain a broader understanding of
the company’s vision and its goals, in addition
to the finer aspects of your work.
If you’re with a larger organization, you
might have other managers in the company
serve as mentors, providing advice in areas
in which they excel, such as negotiation or
developing business plans. This can provide a
variety of fresh perspectives.
Formal classes may also prove beneficial.
Someone who’s been primarily focused until now
on front-line IT work may need courses in areas
such as finance and public speaking, for example.
Do Make a Plan
Be sure you monitor how the succession
planning process is advancing. Are your
protégés receiving the necessary training? Are
you including them in key meetings? Are the
employees making progress?
Provide ongoing feedback on performance
to ensure your potential successors are on the
right track, even if you haven’t spelled out your
plans. Set measurable objectives, too, such as
completing a course in budgeting or leading an
important meeting by a particular date.
The logical end result of succession
planning is a candidate who is promoted when
the time arrives or is given enhanced lateral
opportunities. When the announcement is
made, it sets a positive example for the entire
team. It shows employees that hard work will
be recognized and can lead to new possibilities
within the organization. n
John Reed is the Senior Executive Director of Robert Half Technology www.rht.com, www.twitter.com/RobertHalfTech
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the security and functionality of your system. Utility VoIP will dramatically reduce
your telecommunications downtime so that you avoid business downtime.
TechNews | www.njtc.org | April 2013
23
Signature
Events
NJTC FinTech Conference
A conference highlighting
Financial Technologies
and Services
presents...
Entrepreneur Bootcamp
An intense day long conference
April 23, 2013
Rutgers Busch Campus
Piscataway, New Jersey
The target audience is pre-seed to early stage
entrepreneurs, individuals seeking to start a
technology company, pharma and IT professionals
contemplating a transition, and others. Attendees
will be introduced to expert speakers and a support
network of service providers that will continue to
serve as potential resources for the entrepreneur.
Topics to be covered include the elements of a
winning business plan/executive summary, the
ABCs of Raising Capital, recruiting/retaining/
rewarding a winning management team, a series
of roundtable discussions with experts, and CEO
success stories.
Email Joan Praiss at jpraiss@njtc.org for more
information
June 5, 2013
Opera Solutions
10 Exchange Place, 11th Floor
Jersey City, New Jersey
The NJTC will present a Financial Technologies
Conference showcasing the best and most
innovative financial and banking technologies.
New Jersey has been known as the home for
new and innovative technologies since Thomas
Edison. Recently New Jersey has been recognized
as a premier destination for Financial Technology
Companies and their supporters.
The financial technology environment is a
dynamic, high-pressured, fast-paced world in
which developing fast and efficient technology and
systems is of primary importance. This conference
addresses the needs of the growing financial
sectors as they seek to develop and implement
an effective FinTech framework. Discussions will
cover key topics in Capital Markets and Payments
and Consumer Financial Services.
Anticipated attendance is 75-100 industry experts,
financial executives, fintech entrepreneurs, venture
capitalists, and industry analysts.
CFO Awards Breakfast
celebrating deals, investments
and success stories
June 12, 2013
Forsgate Country Club, Monroe Twp., NJ
NJTC is pleased to present the annual CFO Awards
Breakfast celebrating amazing deals, investments and
success stories. Three finalists will be selected from
each of the following award categories:
• CFO of the Year
• Deal of the Year
• Financier of the Year
• Hall of Fame
This event draws a full house each year with rave
reviews. Consider nominating your CFO or that of a
client or customer.
2013 New Jersey
Health Information
Technology Summit
“Technologies Driving the
Digital Healthcare Revolution”
July 11, 2013
NJ Hospital Association, Princeton, NJ
The explosion of technology innovation is leading to
real time intelligence and harnessing information to
alter the way that healthcare is being administered,
how clinical trials are being conducted, how R&D is
using predictive modeling and the ultimate promise of
reducing healthcare cost.
What are these technologies that are driving the
digital healthcare revolution? Are practitioners,
institutions, and educators embracing this
revolution? How will medical devices change the
patient healthcare provider relationship? What role
does privacy, security and the reliability of digital
information play?
Join the NJTC and a diverse group of practitioners,
educators, and industry leaders in identifying the next
steps and separate the hype from the promise of
digital health.
Mark your
calendar
today!
Register at
www.njtc.org
NJTC Event
Sponsorships Available
Contact Joan Praiss
at JPraiss@njtc.org
NJTC photo gallery
NJTC CIO Conference 2013
BIG DATA: Harnessing the Value
This year’s CIO Conference focused on Big Data with featured speakers
from IBM Watson, Deloitte Analytics, Comcast and more . . .
NJTC announces the winner of the CIO of the Year Award, Jo Ann Saitta,
Group DCA General Manager & CIO, PDI Inc. This award is designed to
recognize a chief information officer for their innovation and creativity
in planning and deploying their enterprise systems, future IT goals,
management philosophy and service to the industry and community.
Photo 1: L-R Nancy Lurker, CEO, PDI and Jo Ann Saitta WINNER CIO of the
YEAR AWARD
Photo 2: CIO of the Year Awards Winner and Finalists: Christina Giglio,
Division Director, Robert Half International, Inc.; Thomas Cioffe,
Jr., CIO, Compensation Solutions Inc.; Jo Ann Saitta, Group DCA
General Manager & CIO, PDI Inc.; Paul Henderson, Princeton
Plasma Physics Lab (on behalf of Steve Baumgartner, CIO,
Princeton Plasma Physics Laboratory); James Eichmann, CTO,
Billtrust
Photo 3: Signature Sponsor: Oracle
Photo 4: Platinum Sponsor: Comcast Business Class - L-R Gabriella Vacca,
VP, System Engineering, Comcast; Ian Gallagher, Sr. Marketing
Manager, Comcast Business Class; Keynote Speaker: Robert Ivins,
VP, Data & Research, Comcast
Photo 5: Panel L-R: Tom Gordon, VP & CIO, Virtua Health, Inc.; Guy Story,
CTO & Chief Scientist, Audible; Jo Ann Saitta, Group DCA General
Manager & CIO, PDI Inc.; Jim Fisher, Big Data Sales Consulting
Manager, Oracle; Panel Moderator: Joe Weinman, Senior Vice
President, Cloud Services & Strategy, Telx; Andrew Sheppard,
Financial Professional & Quantitative Analyst
Photo 6: Breakout Session presented by Mary Hildebrand, Member, Tech
Group, Lowenstein Sandler
Photo 7: Featured Speaker: John Lucker, Principal, Deloitte Consulting
1
5
6
2
7
3
4
“Gamification” and the Enterprise – Perfect Together
Panel: Gabe Zichermann, Chair of GSummit; Rich Napoli, Chief Operating Officer, ObjectFrontier
Software; Drew Napoli, Gamification Specialist at ObjectFrontier, Inc.; Mike Vesey, CFO, Majesco
Entertainment
CFO Roundtable-Creative
Capital
Panel: Robert Olanoff, CFO, Systech International; Michael
Nardo, EVP Northeast U.S. Market Executive Corporate
Banking, PNC Bank; Gregory Clark, Managing Director,
Horizon Technology Finance; Thomas V. Giannone, Managing
Principal, Cresa
26
TechNews | www.njtc.org | April 2013
Tech Trek to Washington
NJTC joined two national technology associations, CompTIA
and the TECNA to advocate for technology sector priorities
on Capitol Hill during our annual Tech Trek to Washington.
NJTC members, led by Maxine Ballen, President & CEO, met
with the New Jersey delegation, one-by-one to focus their
attention on policies that strengthen IT security, encourage
workforce development, modernize the tax code and protect
access to capital. Member industry priorities were also
highlighted such as national standards for data breaches,
the need for updated telecomm regulations, support for (a)
release of greater spectrum quantity, (b) defense spending in
the areas of cybersecurity and R&D, (c) research in alternative
energy programs for SMB entrepreneurs.
1
1. 2013 NJTC members who joined us in Washington: Richard
White/Silicon Valley Bank - Hoosen Mahmud/Advanced
Pharmaceuticals - Louis Taschek/Helios Products - Richard
Goldberg/R2 Associates - John Houghton/Nephros - Richard
Napoli/ObjectFrontier - Kevin Pianko/WeiserMazars - James
Spencer/IBiquity Digital Corp. - Charlene Brown/AT&T
- Doug Schoenberger/Verizon - Murray Luftglass/Helios
Products
2. Center: Congressman Rush Holt
3. Congressman Leonard Lance
4. Center (red tie): Congressman Robert Andrews
5. L-R: Doug Schoenberger, Verizon and Charlene Brown,
AT&T
2
3
4
4
Technology Idea & Demo Day
1
Companies showcased their ideas or demos of potential
new products for review in front of investors, technology
executives and others. Best submission and runner up
were selected by audience members and the Reality Check
Team.
Photo 1: Reality Check Team: Left Side: Wendy Oliveras,
Founder & CEO-Oliveras & Company, Inc.;
Daryl Bryant, CEO - StartUpValley; Moderator:
Alan Wink, Director - EisnerAmper LLP - Right
Side: Judith Sheft, Associate VP, Technology
Development, NJIT; Conrad Leao, VP, Operations DATA, Inc. and Bob Blochlinger, Group Manager/
SVP Commercial Strategies - Wells Fargo Bank
N.A.
Photo 2: 1st Place Winner - Frank Zammataro, President &
Co-Founder – Rentricity (Center)
Photo 3: 2nd Place Winner: Mark Nelson, COO - Revelstone
LLC
2
TechNews | www.njtc.org | April 2013
3
27
NJTC New Members
As of February 2013
Information Technologies
BRUNS-PAK
999 New Durham Road
Edison, NJ 08817
732-248-4455
www.bruns-pak.com
Paul Evanko, Dir. of Sales &
Marketing - pdevanko@bruns-pak.com
BRUNS-PAK helps enterprises in industry,
academia and the public sector create robust
design/build solutions for mission-critical data
centers — solutions that accommodate evolving
trends like cloud computing, skyrocketing demand
from new applications, and increasingly important
sustainability and energy efficiency goals. We
bring design innovation together with engineering
excellence and IT know-how to create successful
data center design, construction and commissioning
solutions for clients of all sizes.
Information Technologies
3i Infotech, Inc.
450 Raritan Center Parkway
Suite B
Edison, NJ 08837
877-715-5440
www.3i-infotech.com
3i Infotech (www.3i-infotech.com) is a global
information technology company which provides
technology solutions to customers in more than
50 countries across five continents. The company
offers IT services, Software Products and business
process outsourcing (BPO) to markets such as
banking, financial services, insurance, government,
manufacturing, retail, telecom and utilities. 3i
Infotech is a member of the WorldBlu List of Most
Democratic Workplaces.
FocusedBuyer LLC
3580 Westwood Drive
Easton, PA 18045-3030
908-265-9136
www.focusedbuyer.com
Donald Jean, President
don@focusedbuyer.com
Turnkey, expert, cloud-based purchasing /
procurement system for start-ups; micro businesses;
SMBs; public entities; non-profits; trade
organizations and niche applications for large
companies and corporations. Spend & manage
your money wisely on products, components, goods
and services.
Hitachi Data Systems
242 Old New Brunswick Road
Piscataway, NJ 08854
980-322-7770
www.hds.com
Gail Sockwell-Thompson, Marketing Manager
gail.sockwell@hds.com
28
Hitachi Data Systems provides best-in-class
information technologies, services and solutions that
deliver compelling customer ROI, unmatched return on
assets and demonstrable business impact.
Perfect Solutions
2408 New Road
Northfield, NJ 08225
609-601-5252
www.perfectss.com
Brittany MacNeil - brittanymacneil@perfectss.com
Perfect Solutions has been in continual operations since
2005 and is located in Northfield, NJ. We are a smallsize business with a talented and certified full-time
staff and have an infinite Talent pool formulated from
our strategic partnerships with hardware and software
industry leaders. We are a scalable organization and
capable of supporting clients throughout the Continental
U.S. Currently, most of our consumer, enterprise and
government clients are based throughout Southern
NJ and the Philadelphia region. Our commitment
to quality and client satisfaction has earned us an
impeccable reputation for quality work and a high client
retention rate. Our compounded annual growth rate
averages 50% since our inception and more than 60%
of our clients originate from referrals. Our innovative
products are forward-thinking and meet all industry
standards and best practices. These products afford
our clients a wealth of possibilities with streamlined,
repeatable, and effective solutions for all of their IT
needs. Perfect Solutions, Inc. maintains active licenses
and certifications with the world’s largest
hardware and software manufactures.
Pyramid Consulting
237 South Street
Morristown, NJ 07960
908-837-9106
www.pyramidci.com
Tejas Bhuptani, Branch Director
tejas.bhuptani@pyramidci.com
Pyramid Consulting is a leading IT services company
with prime emphasis on IT staffing and outsourced
delivery services. Formed in 1996, Pyramid has grown
to 2400 IT consultants and employed serving clients in
the US, Europe and Asia.
Radiation Electronics/Radrep Tech Assoc
23 Tamarack Drive
Succasunna, NJ 07876
908-305-1076
www.radrep.com
Don Fast, President - don.fast@radrep.com
We are a manufacturers’ representative/reseller
dedicated to sales and support for technology products
in the Embedded, Mil/Aero, Avionics, Enterprise IT,
Industrial and Medical markets. Our region includes:
NJ, Metro NY and Eastern PA.
TechNews | www.njtc.org | April 2013
[sensato]
12 Imbrie Place
Sea Bright, NJ 07760
609-945-1965
www.sensato.co
John Gomez, CEO - john.gomez@sensato.co
[sensato] is a software development firm that makes
sense on Healthcare Information Data! Clinical,
Financial, Outcome, Pharmacological, Research If data is produced by a Healthcare Information
System, Machine or Practitioner we make sense of
it! [sensato] is all about the analysis, correlation,
crunching, formulating and sharing of healthcare
data. Our software Bots rely heavily on Artificial
Intelligence, Gaming concepts, Social Algorithms
and advanced computing. We also add a pinch of
magic and fun into each and every bot that leaves
our workshop.
Life Sciences
153 Global Vision, LLC.
20 Court Street 2nd Floor
Hackensack, NJ 07601
718-216-4115
www.trademart.com
Heebong Choi, President - hbchoi@gmail.com
153 Global Vision is a technology company provides
solutions for education, infection control, GIS, and
general public. The company has innovative solutions
with UWB technology. The company has various
innovative technologies that can be applied to mobile
devices.
MicroDysis Inc.
1200 Florence-Columbus Road
Bordentown, NJ 08505
609-642-1184
www.microdysis.com
Joseph Huang, President
jhuang@microdysis.com
MicroDysis is an instrumentation company,
developing micro fluidic devices and equipment for
oligonucleotide synthesis and other applications in life
science industries.
Service Providers
Szaferman, Lakind, Blumstein & Blader, PC
101 Grovers Mill Road
Suite 200
Lawrenceville, NJ 08648
609-275-0400
www.szaferman.com
Richard Catalina, Of Counsel
Szaferman Lakind, , AV rated by MartindaleHubbell™, is a full service law firm with a multifaceted team of attorneys who provide value driven,
legal representation for technology companies,
including intellectual property, transactional,
corporate, tax and financing based legal services.
TechLaunch
c/o Casabona Ventures
100 Fayson Lakes Road
Kinnelon, NJ 07405
www.techlaunch.com
Travis Kahn, Executive Director - travis@
techlaunch.com
TechLaunch LLC, a Technology Accelerator which
provides seed funding and a LaunchPad business
boot-camp to aspiring entrepreneurs.
Education
Global Academy of America
311 Fairview Ave., 3rd FL
Fairview, NJ 07022
201-945-0600
www.globalacademyofamerica.com
Anil Veziroglu, Co-director
anilv@globalacademyofamerica.com
Global Academy of America is a State of New Jersey
Department of Labor and Workforce Development
approved training provider and vocational school
located in Fairview, NJ. Our team of professional
instructors and dedicated career counselors are
here to help our students achieve their academic
goals and advance in their career. We specialize in
language, computer, IT and accounting software
training.
Renewals
ACIN - Camden Center
www.acincenter.org
Adaptik Corporation • www.adaptik.com
Antenna Group c/o Beckerman Public Relations
www.beckermanpr.com
ASTIR IT Solutions • www.astirit.com
AWT Private Investments
www.awtprivateinvestments.com
BeamaLife Corporation
www.BeamaLife.com
Bergen Community College
http://www.bergen.edu
Binary Tree, Inc. • www.binarytree.com
CAI (Computer Aid, Inc.) • www.compaid.com
ColorQuick • www.colorquick.com
Cresa NJ – North/Central LLC
www.cresa.com/njnorthcentral
Cross River Fiber LLC
www.crossriverfiber.com
DATA, Inc. • www.datainc.biz
Datapipe • www.datapipe.com
DBSi • www.dbsintl.com
DSA • www.dsainc.com
Foundations Business Development Group
www.FoundationsBusiness.com
Glen Mills, Inc. • www.glenmills.com
JCP&L/ A FirstEnergy Company
www.firstenergycorp.com
K&L Gates LLP • www.klgates.com
Lifepoint Informatics • www.lifepoint.com
Lincoln Educational Services Corporation
www.lincolntech.com
MedSonics US, Inc. • www.medsonics.com
Merrill Corporation • www.merrillcorp.com
MicroDysis Inc. • www.microdysis.com
Newark Public Schools
www.NPS.K12.NJ.US
Ocean Power Technologies, Inc.
www.oceanpowertechnologies.com
Osage Partners • www.osageventures.com
Paragon Solutions, Inc.
www.consultparagon.com
paSafeShare LLC • www.pasafeshare.com
Peckar & Abramson • www.pecklaw.com
Princeton Center for Educational Services
www.princetoncenter.com
Pyramid Consulting
http://www.pyramidci.com
Radiation Electronics/Radrep Tech Assoc
www.radrep.com
RHW Associates • www.rhwassociates.com
Silicon Valley Bank • www.svb.com
Soltage, LLC • www.soltage.com
Sophion Bioscience Inc. USA
www.sophion.com
Starship Enterprises, LLC
www.starshipllc.com/
Susquehanna Growth Equity, LLP (SGE)
www.sgep.com
Symbiomix Therapeutics, LLC(fka LifeQual)
www.Symbiomix.com
Vision Point Systems
www.visionpointsystems.com
Yorktel • www.yorktel.com
Joining the NJTC
Paul Frank • Ext 222 • pfrank@njtc.org
Membership Services
Judy Storck • Ext 246 • jstorck@njtc.org
Member Relations Manager
Ellen Stein • Ext 228 • ellen@njtc.org
TechNews | www.njtc.org | April 2013
NJTC
Board of Directors
Chairman of the Board
Simon Nynens, Wayside Technology Group, Inc.
Co-Chair
Virginia Alling, PNC Bank
Board Members
Mel Baiada, BaseCamp Ventures
Maxine Ballen, New Jersey Technology Council
Joel Bloom, New Jersey Institute of Technology
Robert Bothe, Opera Solutions
James Bourke, WithumSmith+Brown, PC
Skip Braun, Deloitte
Charlene Brown, AT&T
Leslie Browne, Senesco Technologies, Inc.
Michael Christman, Coriell Institute
for Medical Research
John Clarke, Cardinal Partners
Mark Clifton, SRI Sarnoff Corporation
Steven Cohen, Morgan Lewis
Kathleen Coviello, New Jersey
Economic Development Authority
Saki Dodelson, Achieve3000, Inc.
Patricia Donohue, Mercer County Comm. College
Nariman Farvardin, Stevens Institute of Technology
Mark Giamo, BDO USA, LLP
Andrew Gilbert, DLA Piper
Richard Goldberg, R² Associates
Ian Goldstein, Drinker Biddle
James Gunton, NJTC Venture Fund
Darren Hammell, Princeton Power Systems
Paul Hoffman, Liberty Science Center
John Houghton, Nephros, Inc.
Brian Hughes, KPMG LLP
Michael Kacsmar, Ernst & Young LLP
Carl Kopfinger, TD Bank, N.A.
Flint Lane, Billtrust (Factor Systems)
John Lanza, McGladrey
Steve Lerner, Morris-Meyer, LLC
John Martinson, Edison Ventures
Dan McGrath, Maloy Risk Services
Richard Napoli, ObjectFrontier, Inc.
Bob Olanoff, Systech International
Gregory Olsen, GHO Ventures, LLC
Kevin Pianko, WeiserMazars LLP
Philip Politziner, EisnerAmper LLP
Ari Rabban, Phone.com
Marianna Rabinovitch, ECI Technology
Govi Rao, Noveda Technologies, Inc.
Jeffrey H. Rosedale, Woodcock Washburn LLP
James Russo, Princeton Financial Systems
Douglas Schoenberger, Verizon
Eric Shepcaro Telx
David Sorin, SorinRand LLP
Stephen Waldis, Synchronoss Technologies
29
NJTC CAlendar
SBIR WORKSHOP FOR
LIFE SCIENCE COMPANIES
April 11 • 8:30 AM - 10:30 AM
Drinker Biddle
105 College Road East, Princeton , NJ
Members: Free
The NJTC Life Science & Health IT Industry Network
is offering a workshop on SBIR Funding for C-Level
members of the Council. The Workshop will highlight
how to access funding under the Small Business
Innovation Research Program. Attendees will learn
how to apply for and win the grants and contracts
available through SBIR, and how to stay on track for
success and achieve next level funding.
Attendance is limited to C-Level Council Members
leading Life Science, Health, Medical Device and
Medical Technology companies.
Moderator: Ian P. Goldstein, Partner, Drinker Biddle
Presenting: Frederick J. Fritz – Founder, President,
CEO, NeuroDx ; Randy Harmon, NJSBDC/Rutgers
Business School
WHAT’S NEXT IN
MOBILE, IT AND SECURITY
April 18 • 4:00 PM - 7:00 PM
Juniper Networks OpenLab
The Junos Center for Innovation
200 Somerset Corporate Boulevard
Bridgewater, NJ
Members $25.00 • Non-Members $50.00
What’s Next in Mobile, IT and Security - Join us
for presentations from an array of research and
development efforts from the region’s universities
and companies. The presentations will include
product demonstrations that will provide
participants with a glimpse of technologies and
product developments in areas such as embedded
technologies, BYOD, software defined networks,
M2M and capacity.
Presenters include:
Beauford Atwater, Head, Strategy and Business
Intelligence, Business Unit Support Solutions,
Ericsson; Ron Guida, Prinicipal Consultant, Cloud
Services, Verizo; Rob Horner, Mobile Solutions
Business Development Lead, Juniper Networks;
Joe Weinman, SVP, Cloud Services & Strategy, Telx
Technology and
Entrepreneurship Week
April 22 - April 26, 2013
The Technology & Entrepreneurship Talent Network
and The New Jersey Technology Council are hosting
the first annual NJ’s Tech & Entrepreneur Week.
This week is dedicated to creating awareness of the
many opportunities for employment and business
growth in the NJ Technology sector. This is also an
opportunity for entrepreneurs to learn and network
to create new and sustainable businesses.
30
A series of events will be offered throughout
the week to create state-wide attention and
awareness of career opportunities in Technology
& Entrepreneurship that will provide continued
economic prosperity in NJ.
Monday, April 22, 2013
How To Make New Jersey
a High Tech Hub
What Technology & Infrastructure is needed for
NJ to Compete at a Global Level
Rowan University, Rowan Hall, College of
Engineering –
Betty Rowan Auditorium Supported by AT &T
Tuesday, April 23, 2013
Entrepreneur Boot Camp
Rutgers University-Busch Campus
An intense day-long conference of speakers and
panel discussions for pre-seed and early stage
entrepreneurs
Wednesday, April 24, 2013
Share the Vision:
New Jersey Technology Council Tech
& Science Showcase
Lincoln Technology Institute, Paramus
NJTC’s Share the Vision: “Technology and
Science Showcase” will present discussion, panel
presentations and exhibits around the latest
trends and innovative technologies driving the
growth and development of technology in the
Northern New Jersey region.
Thursday, April 25, 2013
People 2 Business
Health Options Worldwide, Somerset
An event linking middle to top executive level
industry professionals with small and early stage
technology based companies.
Friday, April 26, 2013
Bridging the Gap Interview Workshop
Burlington County One Stop Career Center
These workshops are designed for job seekers
interested in obtaining a position in technology.
The workshop will address practical job search
strategy and interview practice with hiring
managers and executives.
For additional information about Technology and
Entrepreneurship Week see page 5 of this issue or
visit www.njtc.org
TechNews | www.njtc.org | April 2013
CEO FORUM - HOW TO FAIL LESS
May 2 • 8:00AM-10:00AM
Wayside Technology Group, Inc.
1157 Shrewsbury Ave., Shrewsbury, NJ
This program is open to NJTC Member CEOs of
Technology and Life Science companies
Join Simon Nynens, CEO, Wayside Technology Group to
hear about lessons learned while building his career and
our company. Simon will share examples of what not
to do, anecdotes and stories about what worked and
what did not. This interactive discussion will focus on
an honest assessment and lessons for others as to how
to fail less.
SOFTWARE ENGINEERING LEADERS
May 2 • 12:00 - 2:00
Szaferman, Lakind, Blumstein & Blader, PC
101 Grovers Mill Rd, Lawrenceville , NJ
Members FREE • Non-Members $50.00
The NJTC launched a new peer networking group
to bring together VP and Director level leaders
of Software Engineering teams. This is a great
opportunity to share experiences and learn from
other leaders across our region.
This group will hold discussions around the topics
that are most relevant to our members including
areas of interest such as:
• Management topics such as the challenges of
Leading and Motivating technical people
• Development Methodologies, Operations and Tools
• Emerging Technologies
This meeting will feature a presentation on trends
and legal issues around independent contractors/
consultants.
The meeting is open to VP and Director level leaders
of Software Engineering teams.
Network Sponsors
Sparta Systems, Inc.
Szaferman, Lakind, Blumstein & Blader, PC
NJTC / DAVINCI TEK BREAKFAST SERIES
May 7 • 8:30 AM - 10:30 AM
Urban Table
40 West Park Place, Morristown, NJ
Members $35.00 • Non-Members $70.00
Join NJTC and DaVinci Technology for the first
session of a quarterly breakfast series in downtown
Morristown. The presentations will be inspired by
the daily advances in technology that affect our
lives in countless ways. The breakfast program will
include a featured speaker, two elevator pitches
by NJTC member companies and networking
time. Our first presenter is Donald Sebastian,
Ph.D., Senior Vice President for Research and
Development at New Jersey Institute of Technology.
Dr. Sebastian is responsible for academic affairs
across all six colleges as well the academic research
enterprise, developing partnerships with industry
SAVE THE DATE
TECHNOLOGY IDEA AND DEMO DAY
June 10 • 4:00 PM - 7:00 PM
Taipei Economic and Cultural Office
New York, NY
and managing governmental affairs, intellectual
property development, business incubation,
commercialization, and contract projects across
the technology spectrum. Under his leadership, the
university’s sponsored research grew to over $90M
in 2008, placing NJIT in the top 10 engineering
universities in the nation, while Federal funding
doubled over the last seven years. In 2006 he was
inducted into the New Jersey High-Tech Hall of
Fame.
FINTECH CONFERENCE
June 5 @ 8:30 AM - 2:00 PM
Opera Solutions
10 Exchange Place, Jersey City, NJ
Members $25.00 Non-Members $50.00
Ideas can be vague things, but we want to help those
ideas become a reality. Join us for NJTC’s second
Technology Idea and Demo Day at Wells Fargo in
Summit, NJ. You can submit your idea for review
and get feedback from a group of experts as well
as audience members. To submit your idea: www.
surveymonkey.com/s/NJTCIdeaDemoDay4
Networking Reception following the program
Technology Idea and Demo Day
May 9 • 4:00 PM - 7:00 PM
Marlabs, Piscataway, NJ
Members $25.00• Non-Members $50.00
Ideas can be vague things, but we want to help
those ideas become a reality. Join us for NJTC’s
second Technology Idea and Demo Day at Wells
Fargo in Summit, NJ. You can submit your idea for
review and get feedback from a group of experts as
well as audience members. To submit your idea:
http://www.surveymonkey.com/s/NJTCIdeaDemoDay3
Networking Reception following the program
HEALTH INFORMATION
TECHNOLOGY SUMMIT
July 11 • 8:00 AM - 3:30 PM
New Jersey Hospital Association
760 Alexander Road, Princeton, NJ
Members $60.00 • Non-Members $60.00
The explosion of technology innovation is leading to
real time intelligence and harnessing information to
alter the way that healthcare is being administered,
how clinical trials are being conducted, how R&D
is using predictive modeling and the ultimate
promise of reducing healthcare cost. Join the NJTC
and a diverse group of practitioners, educators, and
industry leaders in identifying the next steps and
separate the hype from the promise of digital health.
Members FREE
CFO AWARDS BREAKFAST – NOW
ACCEPTING NOMINATIONS
June 12
Forsgate Country Club
Members $60.00
MOBILE APPS FORUM & COMPETITION
June 20
Fairleigh Dickenson University
The Mansion, Madison , NJ
Members $25.00 • Non-Members $50.00 •
Students $10.00
NJTC ANNUAL MEETING
July 18 @ 11:00 AM - 2:00 PM
The Palace at Somerset Park
333 Davidson Av,e Somerset , NJ
Members $85.00 • Table $800.00
For updated information or to register for NJTC events, visit www.njtc.org
Networks
NJTC Industry Networks present programs
about opportunities and challenges facing NJ
technology companies by industry segment.
Electronics, Advanced Materials
& Manufacturing
Patron Sponsors:
EisnerAmper
Woodcock Washburn LLP
Contact:
Paul Frank • Ext 222
pfrank@njtc.org
Ellen Stein • Ext 228
ellen@njtc.org
Enviro-Energy Industry
Patron Sponsors:
Morgan Lewis
WeiserMazars LLP
Woodcock Washburn
Contact:
Paul Frank • Ext 222
pfrank@njtc.org
Ellen Stein • Ext 228
ellen@njtc.org
IT/Software
Patron Sponsor:
BDO
Contact:
Leo Mennitt • Ext 227
lmennitt@njtc.org
Judy Storck • Ext 246
jstorck@njtc.org
Life Sciences & Health IT
Patron Sponsors:
Drinker Biddle
Fox Rothschild LLP
McGladrey
Contact:
Leo Mennitt • Ext 227
lmennitt@njtc.org
Meredith Meyer• Ext 234
mmeyer@njtc.org
Telecommunications/Media
Patron Sponsor:
Verizon New Jersey
Contact:
Paul Frank • Ext 222
pfrank@njtc.org
Judy Storck • Ext 246
jstorck@njtc.org
NJTC Peer Networks bring together like-minded
technology professionals to share common issues,
learn best practices and gain perspective across all
technology industry segments.
CEO Forum
Patron Sponsors:
Morgan Lewis • TriNet
WithumSmith+Brown
Contact:
Ellen Stein • Ext 222
ellen@njtc.org
CFO Peer Network
Patron Sponsors:
Cresa NJ – North/Central LLC
Ernst & Young, LLP
Contact:
Martine Johnston • Ext 244
martine@njtc.org
CIO Peer Network
Patron Sponsors:
Oracle • telx
Contact:
Karen Lisnyj • Ext 229
karen@njtc.org
TechNews | www.njtc.org | April 2013
Government Affairs
Contact:
Karen Lisnyj • Ext 229
karen@njtc.org
Software Engineering Leaders
Peer Network
Patron Sponsor:
Sparta Systems
Szaferman, Lakind, Blumstein & Blader, PC
Contact:
Leo Mennitt • Ext 227
lmennitt@njtc.org
Venture Capital and Financing
Patron Sponsors:
TD Bank N.A
Contact:
Ellen Stein • Ext 228
ellen@njtc.org
31
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