E-BOOK MAKE MORE How to find a better job and boost your income MAKE MORE MONEY Contents Boost your income There are two ways to earn more: get promoted or switch careers. Which is the right choice for you? BY MARK ANDERSON Where the jobs are Want a career where you’ll be treated and paid well? Engineers, pharmacists and even librarians are in high demand BY MARK ANDERSON Who’s hiring now Canada’s top 10 jobs by demand and pay BY MELISSA EDWARDS AND JACQUELINE NELSON Ten fascinating jobs Ever wonder what it’s really like to be a supermodel, celebrity chef, astronaut or stuntman? We tracked down 10 people with fascinating jobs to give us the inside story How to get ahead at work Want to ace your annual employee evaluation, learn to schmooze your way up the ladder and generally advance your career? We’ll show you how How to ace your yearly review Had a successful year? You may be in for a shock if your boss’s performance yardstick varies from yours BY JACQUELINE NELSON CANADIAN BUSINESS EBOOK MAKE MORE MONEY An introvert’s guide to schmoozing Just because you’re lunching- and networking-averse doesn’t mean your career options are limited BY JASMINE BUDAK The quickest way to the top? Stay where you are Research shows that job-hopping isn’t actually the best way to climb the corporate ladder BY RACHEL MENDLESON How to overcome ‘imposter syndrome’ If you’re convinced you’re not as good as everyone thinks you are, give yourself kudos— and fake it BY JACQUELINE NELSON No raises in sight? Load up on perks How to boost your compensation package when salary budgets are frozen solid BY JACQUELINE NELSON CANADIAN BUSINESS EBOOK BOOST YOUR INCOME There are two ways to earn more: get promoted or switch careers. Which is the right choice for you? BY MARK ANDERSON Sick of working for peanuts in a dead-end job? Don’t think your boss understands your true potential? You have two choices: you can stay in your current career and boost your income through a promotion within your organization, or you can increase your earning prospects by switching jobs, or even careers, midstream. There are pros and cons to either scenario, and no shortage of advice on which way to go. Read on to find out which is the best move for you. STICKING WITH YOUR CAREER. Perhaps the most compelling argument for staying the vocational course is: it’s hard to change. “The longer you’ve been in a profession, the CANADIAN BUSINESS EBOOK MAKE MORE MONEY more difficult it is to switch,” says Carleton University labour market specialist Linda Duxbury. “If you’re in your 40s or older, it’s especially tough, because you usually have a lot of financial obligations, and attempting to switch careers will often disrupt your income, at least temporarily.” That said, rising within a company requires considerable investment as well. Duxbury notes that these days, continuous learning is a necessity for everyone. “It’s not about moving up the ranks. It’s about keeping your job. You often have to obtain an MBA to win promotions, and you will almost certainly have to take additional training.” Of course, even with additional education, office politics can derail advancement. Toil away long enough and you will eventually encounter backstabbing co-workers, insecure supervisors and hyper-ambitious underlings. The best advice is to tune out that background noise and concentrate on being the best version of yourself. Getting caught up in the drama, experts say, will lower your superiors’ estimation of you. That said, you can’t be a wallflower, either. You need to find out what you’re great at and play to your strengths; the boss can’t help but notice. The potential downside is that if you get pegged as, say, the go-to numbers guy, your superior may resist promoting you for fear no one could take your place. For that reason, Duxbury suggests volunteering for additional projects and responsibilities outside your area of expertise, to show the breadth of your skills. If you can make it work, there are distinct benefits to sticking with one employer. Forty-eight-year-old Paul Dresch has worked at Canada’s Research-Based Pharmaceutical Companies, an industry association, for 23 years, starting as a financial officer and working his way up to a VP. Being a lifer, he says, offers the advantage of job and income security. “I’ve never had a disruption in my earnings, I’m getting paid more than I ever thought I would, and I’m looking at retiring at 55.” He’s had a simple career formula: proving himself through his performance. “There’s a lot of change [in the organization], and I was able to accept it, anticipate it and move with it,” he says. “So when senior positions opened, it was felt I could handle the increased responsibility and workload.” CHANGING TRACKS IN MID-CAREER. The great-job-for-life environment Dresch has been lucky to enjoy is increasingly rare, however. Ottawa career coach Judith Thomas says being good at your job is no longer enough. “If your particular skill set or expertise is made redundant by new technology, what are you left with?” she says. She argues that switching careers is a better way to advance than staying in the same job. “It allows you to add skills and experience to your career portfolio. And the more you switch careers, the more you have to offer.” But choose your new path very carefully, based not just on your skills but your values. “If you have strong social, environmental or family values, and your prospective employer values the profit line above all, you might not want to work there,” says Thomas. Graham Green began his career as a newspaper writer, then joined the diplomatic CANADIAN BUSINESS EBOOK MAKE MORE MONEY corps, moved on to become executive editor of the Ottawa Citizen and now serves as vice-president of public affairs at Hill & Knowlton Canada. The key to successfully switching careers, he says, is to figure out what you both enjoy and are good at. “If the opportunity comes along to build upon what you’ve done before, you seize it. If your chemistry matches the DNA of the job, and you’re passionate about it, that’s what differentiates the successful applicant from others who on paper have similar skill sets.” And it’s up to you to identify the capabilities that make you a great fit for a new opportunity, says Jack Shand, a Toronto executive recruiter. For example, he says, “management skills are highly transferable, so there’s no reason you can’t jump from working as a financial officer in a manufacturing company to marketing manager of a charitable organization.” Of course, compensation is a key factor in the career-switch equation. “Sometimes, if you’re unhappy in your current job, you will be willing to take a pay cut,” says Green. But he recommends not compromising on salary at the outset or you may end up bitter about your decision. “You want to have both sides—the employer and the employee— happy with the arrangement, or your relationship won’t start on a positive footing.” Before you decide to switch, research the compensation: it’ll enable you to enter negotiations with realistic expectations, says Shand. “There’s a lot of information out there on compensation for every sector of the economy, and it gets quite detailed and granular.” Through websites like Payscale and Glassdoor, as well as industry surveys, you can learn—often at no cost—what pay comes with various jobs across the country. To ease a prospective employer’s concern about your fit for a job that differs from your past experience, Shand suggests offering to structure an employment contract with built-in pay-for-performance metrics. “It mitigates the risk to the new employer,” he says. “Virtually everything can be quantified, so it’s relatively easy to ascertain whether you’ve hit the targets in the contract.” WHEN YOU’RE STARTING OUT. For students entering the workforce for the first time, finding the right career launch pad can be especially daunting. Career coach Thomas, though, says lack of experience need not be insurmountable. “You have to sell what you have,” she says. Students, for example, will likely have excellent computer and problem-solving skills, can work to tight deadlines and are innovative and enthusiastic because nothing has jaded them yet. Joe Banks, head of the journalism program at Algonquin College, has graduated hundreds of students into a difficult job market, and finds the most successful are those who aggressively network—“actually use their feet to get out and have coffee with potential bosses.” Above all, he says, students should take full advantage of schoolrelated internship programs or job placements. “An internship…is where that first reference gets written which will lead to that first paid job, and the launch of a career.” Many of Canada’s labour markets are thriving. So nail that promotion. Find something you’re good at. Because it’s not just business; it’s personal. CANADIAN BUSINESS EBOOK MAKE MORE MONEY WHERE THE JOBS ARE Want a career where you’ll be treated and paid well? Engineers, pharmacists and even librarians are in high demand BY MARK ANDERSON We surveyed hundreds of occupations tracked by Statistics Canada, and identified the 50 best-paying, highest-demand career choices today. If you already have one of these jobs, you’ll want to hold on to it like grim death, and start strategizing how you can rise through the ranks and maximize your earning potential. If you don’t, and aren’t thrilled with the one you do have, it may be time to consider a career change—despite the stress, retraining and income disruption such decisions invariably entail. There are myriad paths to higher earnings, but the surest one these days leads through Alberta. The No. 1 job on our list is petroleum engineer: the person who figures out how to get the oil out of the oilsands. This is both the fastest-growing occupation in Canada, with employment increasing by 85% between 2006 and 2011, and the secondhighest in pay. Perhaps that shouldn’t surprise, given that the oilpatch is far and away Canada’s largest driver of employment and economic activity. And the people it employs face a challenging mission. “Canada’s oilsands and natural gas fields are both considered unconventional resources, which means they require more knowledge and skill to exploit than traditional fossil fuels,” says Cheryl Knight, executive director of the Petroleum Human Resources Council of Canada. “That’s why petroleum engineers are in such demand and are paid so well.” They aren’t the only ones making a killing off the black sticky stuff. Our list contains many other professions that feed off, and into, oilsands development, from chemical and civil engineers to environmental and occupational safety inspectors. Another group in hot demand out west, as elsewhere across the country, is construction managers. “There’s a chronic shortage of construction trade workers throughout Canada,” says Carleton University labour-market specialist Linda Duxbury. “The baby boomers for decades have been pushing their kids into universities instead of colleges, and the construction industry has treated the apprenticeship programs shamefully. They only want to hire people who already have their papers; they don’t want to pay to train them.” Interestingly, none of the jobs in the Top 10 on our list rank first in either median wage or five-year wage growth. The best-paying job category on our list, with a median income of $93,600, belongs to pharmacists, thanks to a combination of high educational requirements and a persistent shortage that drives up salaries. “Pharmacists now have to go through five years of university training, and entry into schools of pharmacy is highly competitive,” notes Jeff Poston, executive director of the Canadian CANADIAN BUSINESS EBOOK MAKE MORE MONEY Pharmacists Association. Only a small fraction of applicants get in, he says, and many of those already have degrees in related fields like health sciences. That said, wages for pharmacists may already have peaked, as the supply bottleneck eases. “Three or four years ago there was a bit of a crisis, with a shortage of pharmacists, but that’s starting to correct after universities increased their intake of pharmacy students, and a new pharmacy school opened at Waterloo, [Ont.]” says Poston. The fastest-growing wage, meanwhile, belongs to librarians, whose salaries have increased on average by 39% over the past five years, due, in part, to the changing nature of their work. “It’s no longer a sweet old lady pushing a trolley of books,” notes Duxbury. “It’s information and data management. It’s knowledge-based.” Karen Adams, president of the executive council for the Canadian Libraries Association, says she’s pleasantly surprised her steadfastly pink-collar profession tops the list of fastest-growing earners. “Librarians are mostly women, and it’s nice to see them finally catching up in terms of pay,” she says, adding that it’s a great time to get into the library information sciences. “A lot of university libraries were built during the baby boom, and that cohort is now retiring, so there’s lots of opportunity. There’s also more work outside traditional libraries, in areas like health care and as part of research teams. The skills are very portable.” THE TOP 50 JOBS IN CANADA, RANKED BY DEMAND AND RECENT SALARY GROWTH Overall Rank Occupation Growth in # of employees (2006-2011) Median annual salary (2011) Change in salary (2006-2011) 1 Petroleum engineer 85% $90,002 +13% 2 Nursing supervisor 46% $74,880 +24% 3* Electrical & telecommunications contractor 67% $69,160 +21% 4 Data analyst 64% $66,040 +22% 5 Chemist & chemical engineer 53% $67,330 +22% 6 Health policy specialist 65% $65,229 +16% 7 Construction manager 38% $70,179 +17% 8 Lawyer 34% $79,997 +14% 9 Transport industry manager 35% $70,720 +13% 10 Economist 22% $76,565 +24% 11 Architect 66% $60,008 +11% 12 Police officer 27% $72,010 +19% 13 Respiratory therapist 36% $62,400 +15% 14 Economic development specialist 50% $60,008 +6% 15 Health, environmental & occupational safety inspector 31% $66,373 +15% 16 Electrical power line and cable worker 33% $65,603 +11% 17 Mechanical engineer 29% $69,493 +11% CANADIAN BUSINESS EBOOK MAKE MORE MONEY 18 Health-care manager 14% $83,200 +21% 19 Information systems analyst 17% $72,800 +16% 20 Dental hygienist 21% $70,720 +13% 21 Civil engineer 23% $72,530 +7% 22 School counsellor 18% $65,582 +24% 23 Education policy specialist 29% $64,002 +7% 24 Financial analyst 27% $61,714 +7% 25 Construction inspector 26% $60,944 +11% 26 Human resources specialist 21% $64,002 +12% 27 Computer programmer 19% $65,000 +15% 28 University professor 10% $79,997 +16% 29 Software engineer 13% $79,997 +8% 30 Medical radiation technologist 16% $62,400 +15% 31 School principal 8% $88,005 +22% 32* Pharmacist 8% $93,600 +18% 33* Librarian 13% $62,109 +39% 34 Social worker 15% $62,213 +15% 35 Firefighter 13% $68,578 +14% 36 Elementary school & kindergarten teacher 10% $68,578 +20% 37 Pipefitter 11% $62,400 +20% 38 Purchasing manager 12% $71,469 +4% 39 College instructor 15% $64,002 +8% 40 Nurse 7% $70,990 +22% 41 High-school teacher 7% $72,218 +20% 42 Occupational therapist 10% $68,640 +14% 43 Financial manager 8% $75,005 +15% 44 Telecommunications industry manager 9% $73,590 +10% 45 Physiotherapist 9% $69,992 +12% 46 Psychologist 2% $75,546 +21% 47 Banking & investment manager 8% $69,992 +9% 48 Pilot 3% $66,664 +19% 49 Electrical and electronics engineer 2% $76,960 +11% 50 Sales & marketing manager 1% $72,010 +15% *Electrical contractors saw huge growth in demand over the past five years, second only to petroleum engineers. Architects rounded out the top three. *Pharmacists enjoy the highest median wage, followed by petroleum engineers and school principals. *Working in a library has become much more lucrative in the past five years: the near 40% salary spike is the biggest of the Top 50 professions, followed by school counsellors and economists. Methodology We obtained Statistics Canada data on employment and wage levels for more than 600 occupations. From those, we selected jobs with at least 10,000 employed individuals and ones that experienced employment growth between 2006 and 2011. We eliminated jobs with median salaries below $60,000, and ranked the rest based on three criteria: job growth from 2006 to 2011, median compensation (based on a 40-hour work week) in 2011, and the change in median compensation from 2006 to 2011. The final rank is based on a weighting of 50% to job growth, 40% to median compensation and 10% to change in compensation. A few broad or non-specific occupation categories were eliminated. CANADIAN BUSINESS EBOOK MAKE MORE MONEY WHO’S HIRING NOW Canada’s top 10 jobs by demand and pay BY MELISSA EDWARDS AND JACQUELINE NELSON If you want a good salary and recruiters fighting over you, you’d be smart to take up one of these careers. Out of more than 600 jobs tracked by Statscan, the 10 professions below had the best combination of high wages and employment growth over the past five years. For each one, we’ll tell you the median salary, how high your salary can go, the training you need to get the job, and much more. 1. Petroleum engineer MEDIAN SALARY: $90,002 5-YR GROWTH IN EMPLOYEES: 85% 5-YR SALARY GROWTH: 13% As a petroleum engineer, you plan and oversee energy exploration and drilling, including testing and refurbishing wells. Most are employed by energy multinationals, but many also work for industry suppliers and government agencies, or as independent consultants. It can be dirty work, but it requires brains and plenty of certification: you need an engineering degree (typically with a petroleum specialty), and the professional P.Eng. licence (which takes two to four years of experience and a written exam). Additionally, you may need certification in safety protocols like blowout prevention and well control. However, oil companies tend to value hands-on over textbook learning, so a co-op program (which usually adds a year to a four-year degree) may provide the best launch pad. Money: Petro engineers start at about $60,000 (more in Alberta) and senior specialists get as much as $300,000. There’s a premium for work in dangerous or remote places, like an offshore rig or in Africa. You also earn more in the U.S.: the median salary there is US$120,000. But while the quickest path to high wages is foreign experience, soaring domestic demand makes that no longer necessary. Opportunity: In a word, huge. Even during the recession, 71% of oilpatch employers were seeking petro engineers. With Canada’s oil production expected to jump from 2.8 to 4.2 million barrels a day by 2020, the industry will be a jobs gusher, both in the West and Newfoundland. For drilling supervisors alone, Ottawa predicts there will be less than half the people needed to fill almost 13,000 openings over the next decade. Still, beware the vagaries of the market: if energy prices fall, companies may put projects on hold. What it’s like: The job requires a mechanical aptitude and an ability to quickly resolve problems. Even the smallest hiccup in well operation can mean big costs. CANADIAN BUSINESS EBOOK MAKE MORE MONEY “Every hole is different,” says Dean Lynn, an independent drilling supervisor with 25 years of experience. “I’ll get calls at 2 a.m. You need to keep people safe and make million-dollar decisions in a heartbeat.” For Jerry Kennedy-Bissah, a stint working for an oil company in Libya led to other foreign opportunities. He’s now on a five-year contract overseeing the development of a refinery in Saudi Arabia, returning home to Brampton, Ont., every few months. He finds the biggest challenge is navigating the dangers on site. “There are lots of gasses in confined spaces. You always have to be educating your construction and contractor teams.” Jerry Kennedy-Bissah, petroleum engineer ‘Safety is a big challenge for us. That responsibility adds to the pressure of this job’ (PHOTOGRAPH BY ABDULLAH MOHIUDDIN) OIL & GAS | WANT TO MAKE $1,500 A DAY? WORKING IN OIL CAN BE DIRTY, BUT IT PAYS The oilpatch is booming, and several of our Top 50 jobs are related to the energy sector, including two in the Top 10. What’s more, these jobs are among the highest-paying: a rig worker can make up to $1,500 a day. The industry already employs about 130,000 people in Canada, but those numbers are about to surge. A recent study by the Canadian Energy Research Institute projects that in 25 years, the oilsands alone will support about 480,000 jobs, adding $2.3 trillion to our GDP. Who’s getting hired? Drilling site managers, who oversee exploration projects, are in huge demand, with both number of employees and salaries up by more than a third over five years. Geoscientists who opt to work in oil and gas can make up to $200,000 a year. The industry is also competing for staff in support functions, from marine services in offshore operations to IT and tradespeople, such as crane operators and welders. Civil engineers are needed to oversee construction of plants, and the technicians who support engineers are fetching six-figure salaries. CANADIAN BUSINESS EBOOK MAKE MORE MONEY 2. Nursing supervisor MEDIAN SALARY: $74,880 5-YR GROWTH IN EMPLOYEES: 46% 5-YR SALARY GROWTH: 24% As a supervisor, you manage the nursing staff at a hospital, clinic or nursing home. A four-year nursing degree is the price of entry into the sector, and you must register with the provincial body. Rising to supervisor requires both clinical experience (at least five years) and management training—part-time courses used to be enough, but increasingly you need an MBA or master’s in health administration. Money: These managers can make more than $90,000 in base pay, with premiums for post-graduate education or working evenings and weekends. To reach top earning levels, it helps to volunteer on hospital committees, says Stephanie Laivenieks, a clinical manager at Toronto’s Hospital for Sick Children. “You’ll meet other leaders and gain a perspective on how the organization works.” Opportunity: Ottawa projects a 30% shortage of RNs and nurse supervisors by 2020. Filling the gap in management may require newcomers. “Few [of my staff] seem interested in getting into leadership,” says Laivenieks. What it’s like: You must balance the need for quality care with the operational side of running an efficient hospital. You’re also managing a budget. And the hours can be tough: 12-hour shifts, sometimes through the night. Stephanie Laivenieks, nursing supervisor ‘Health-care resources are always a challenge, and nurses can make a huge difference in deciding how they should be used’ (PHOTOGRAPH BY JAIME HOGGE) CANADIAN BUSINESS EBOOK MAKE MORE MONEY HEALTH CARE | AS CANADA GROWS OLDER, HEALTH-CARE PROFESSIONALS GROW RICHER In 10 years, Canada will make demographic history when the senior citizen population tips to outnumber children. Those seniors will need a lot of health care: at age 80, the expenditure on each Canadian’s health care is almost $19,000 a year. No wonder there are 12 health-care-related jobs on our Top 50 list. Beyond nurses and health policy planners, the two biggest beneficiary groups to date, pharmacists and the broader pharma sector, stand to see spikes in demand. Drugs already account for 16% of Canadian health spending, and that will rise as more of us start popping Lipitor, calcitonin and Viagra. Between 1998 and 2008, there was a 51% increase in the number of home-care recipients in Canada, raising the need for home health assistants—projected to be the third-fastest-growing profession in the U.S. over the next decade. The need for specialized care for aging bodies and the expansion of services covered by health insurance are also fuelling rising demand for respiratory therapists, physiotherapists and several other health occupations. 3. Electrical contractor MEDIAN SALARY: $69,160 5-YR GROWTH IN EMPLOYEES: 67% 5-YR SALARY GROWTH: 21% As a senior electrician or cable technician, you oversee crews of installers and repairmen, or technicians working on power and telecommunications lines. To get certified, you must complete an apprenticeship (typically four years, but you earn while you learn) and several weeks of in-class training. Money: Almost half this group is self-employed, which gives you more control over your income. Top-level power-line and cable workers can make $74,000 a year (more if they own their own business). The challenge for an independent is bill-collecting. “The average homeowner will pay you as soon as they can, but some small businesses never pay,” says Jeff Small, a master electrician in Kingston, Ont. Opportunity: While demand for construction trades isn’t expected to reach prerecession peaks for some time, lots of work remains. Small, for one, is hiring, but is having little luck finding certified electricians. Ottawa projects shortages of qualified workers by 2020, especially those with experience: almost 40% of the workforce is expected to be recent graduates. What it’s like: You need to be good at reading blueprints, and you’ll need to keep up with changes to electrical standards. You should also be fit, because a lot of the work is done standing or in cramped spaces. And be prepared for long days. Small gets up at 4 a.m. to do invoicing and estimates, then meets up with his crew at 7:30 a.m. At the end of the day, there is more paperwork that often takes until 9 p.m. On the plus side, there are many avenues for expansion. Small is getting into street light installation, and solar may be his next niche. CANADIAN BUSINESS EBOOK MAKE MORE MONEY 4. Data analyst MEDIAN SALARY: $66,040 5-YR GROWTH IN EMPLOYEES: 64% 5-YR SALARY GROWTH: 22% As a data analyst, you collect and crunch data, and design systems to help your employer or client forecast trends and monitor performance. You may work at a tech consultancy or in the IT department of a large organization. You need a computer science or math degree (or at least a diploma), and programming experience is a major asset. If you want to do corporate strategic planning, consider an MBA. Money: Salaries range from $62,00 to $76,000 in Canada, StatsCan reports, but can reach over US$115,660 in the U.S. Financial, HR and other service companies tend to be the most lucrative employers. Experienced data analysts have growing consulting and freelance opportunities. Opportunity: “Big data” is the buzzword driving demand in this field. It refers to files so large they’re difficult to store and analyze, and they bedevil sectors from finance to meteorology. In the U.S., where the profession is among the fastest growing, the federal government is investing billions in crunching gluts of data. Employers are particularly keen on staff who get social media and analyze Internet data. What it’s like: The demands vary widely. Bridget Warner used to work for a Calgary investment bank, pulling 80-hour weeks. Now, she consults for a non-profit. The hours are better, but the job takes more than number-crunching skills. “You paint a picture for executives.” Interpretive skills are also required to figure out what data clients need. TECHNOLOGY | THE ENTREPRENEURIAL HUB SHIFTS WEST, AND DEMAND GOES MOBILE Ontarians may think of the Waterloo area, home to Research In Motion, as Canada’s high-tech hub, but increasingly, the West rules. Today Alberta is the base for the largest number of technology startups per capita. As mobile and web technologies transform culture and business, tech workers in many specialties are seeing their salaries go up. In addition to the four computer-related professions on our Top 50 list, mobile app developers are enjoying sharp wage spikes, seeing an 8.2% salary increase within the past year alone, according to the annual Robert Half salary guide. Typical incomes now range from $72,500 to $102,700, and overall, tech workers’ base compensation is projected to rise 4.4% in the next year. For those working in corporate IT and consulting, a survey co-sponsored by IBM Canada shows the skills in highest demand are project management, computer security and architecture design. Both large and small companies also report a growing need for staff to provide infrastructure and wireless support. CANADIAN BUSINESS EBOOK MAKE MORE MONEY 5. Chemistry specialist MEDIAN SALARY: $67,330 5-YR GROWTH IN EMPLOYEES: 53% 5-YR SALARY GROWTH: 22% Chemists research how chemicals interact with each other. The end goal can be anything from developing more efficient pain killers, to seeking out new sources of energy. If you get a chemical engineering degree, you’ll focus on the chemical processes and equipment used in the manufacturing of everything from plastics to fertilizers. Money: Salaries tend to vary by industry, but a new chemical engineer can expect to start around $50,000 (one study found that among the major cities, Edmonton is the most lucrative and Montreal the least for newcomers). The oil and gas, and metals and mining sectors pay chemical engineers the highest, but they employ only about 7% of the profession. A chemist with a B.Sc. is looking at $40,000 to start. In academia and pure research, salaries range from $100,000 to well above $200,000. Opportunity: The majority—about 70%—of chemical engineers work in manufacturing and so-called scientific services, which include waste management, pharmaceuticals and food. For chemists, there’s growing demand in the environment and water arena, and workplace safety and health. What it’s like: Chemistry covers a lot of subjects. “The economy is dependant on new materials—from active molecules for drug development to agricultural products— all these things lead to chemistry,” says Sergey Krylov, a York University chemistry professor. He believes curiosity and perseverance are chemists’ most important assets, since they may work on complex projects for decades. “I compare it to running a marathon” says Krylov. Sergey Krylov, chemistry specialist ‘The economy is dependent on new materials, from active molecules for drug development to agricultural products. All these things lead to chemistry’ (PHOTOGRAPH BY JAIME HOGGE) CANADIAN BUSINESS EBOOK MAKE MORE MONEY 6. Health policy consultant MEDIAN SALARY: $65,229 5-YR GROWTH IN EMPLOYEES: 65% 5-YR SALARY GROWTH: 16% As a health policy consultant or researcher you investigate health-care trends, and design policies and programs to help with issues such as medical record sharing. The field employs 63,000, most of whom work for clinics, drug companies or Health Canada. Degrees in management or health informatics, plus an MBA or CMA with a health focus help. Karen Born, a researcher at a Toronto hospital who began with a master’s in international health policy, says some of her colleagues even have backgrounds in criminology and the arts. Money: While pay in the field starts low—research assistants with BAs make less than $35,000—those with graduate degrees can earn over $80,000, and senior advisers crack six figures. Those with specialized skills, such as experience with informatics software, can exceed $150,000. Opportunity: An aging population, the need for integration among health providers and rapid technological development has fuelled the need for health policy specialists. In a belt-tightening era, the job calls for skills in data analysis and management science are particularly in demand. What it’s like: Karen Born finds a lot of flexibility in her role as a researcher and academic. While specialists at think-tanks or associations can travel a lot, nine-to-five work is the norm for those at government agencies. The field encompasses everything from data analysis to outreach and project management. 7. Construction manager MEDIAN SALARY: $70,179 5-YR GROWTH IN EMPLOYEES: 38% 5-YR SALARY GROWTH: 17% Construction managers are responsible for soup-to-nuts planning, estimating, negotiating and overseeing building projects. Anyone can start as a home renovator, but the fastest way to get ahead is an engineering degree, says Calvin Hollings, a project manager in Edmonton. His background spans carpentry, engineer training and ongoing leadership courses. “You first learn building, then you learn how to talk with consultants and architects. It’s understanding how to get the work done,” he says. Money: Salaries start around $33,000, but experienced managers with engineering degrees or certificates can see up to $95,000 in base pay, with the higher ranges found in the west and Ontario. Managers on major projects with large-scale engineering can earn more in completion bonuses, stock options and remote-site premiums. Opportunity: Some of the fire has come out of residential building, but industrial construction is still lucrative. Almost every province will need people overseeing big projects—potash and mining in Saskatchewan, petroleum in Alberta and B.C., and CANADIAN BUSINESS EBOOK MAKE MORE MONEY hydro dams in Manitoba and Quebec—with job demand for most of these projects peaking around 2015. What it’s like: You should be analytical, organized and good at math. Days on the job cycle between the job sites and the office, where you might be co-ordinating with foremen on more than 30 projects. Days are 10 hours or more and revolve around managing relationships with sub-trades, clients, suppliers and bureaucrats. Calvin Hollings, construction manager ‘You first learn building, then you learn how to talk with consultants and architects. It’s understanding how to get the work done’ (PHOTOGRAPH BY JASON FRANSON) 8. Lawyer MEDIAN SALARY: $79,997 5-YR GROWTH IN EMPLOYEES: 34% 5-YR SALARY GROWTH: 14% As a lawyer, you’ll advise and represent people or organizations by interpreting Canadian law. But you’ll rack up lots of student loans first: after a four-year BA, you must invest in three years of law school, then spend a year articling before taking the bar exam. Within seven years at a firm you may be eligible for income partnership and eventually full partnership. Money: “Class-action lawyers can get huge numbers when they hit, but big gulfs when they don’t. Successful ones combine it with something certain, like litigation or personal injury,” says Warren Smith of recruiting firm The Counsel Network. Smith’s company found that in-house corporate counsel earned an average base salary of $146,000, about 20% more than government positions. The highest wages are in the energy sector, and in Calgary and Toronto. Opportunity: While some in the industry are concerned the 2009 slowdown may lead businesses to scale back on lawyers, Smith says companies will need lawyers as CANADIAN BUSINESS EBOOK MAKE MORE MONEY long as they’re going to try new things. “Clients go to a law firm because they don’t have answers. They have to get them from someone who has spent 20 years thinking about it.” Specializations in demand include mergers and acquisitions, and intellectual property. What it’s like: With an average retirement age of 78, this is a profession for people who love the work. “It’s an intellectual challenge,” says Emily MacKinnon, a recent UBC graduate who is set to article at the Supreme Court of Canada. “Life is fluid, and you’re trying to apply this framework to it.” 9. Transport manager MEDIAN SALARY: $70,720 5-YR GROWTH IN EMPLOYEES: 35% 5-YR SALARY GROWTH: 13% As a transport manager, you supervise the day-to-day activities of drivers—it could be trucking, buses, deliveries, taxis or public transit. Or you might be the one who controls subway trains by manning signals and operating track switches. You work for motor-transport companies or transit authorities. Money: Starting pay for a supervisor in 2011 was between $17.30 and $40 an hour, according to the Government of Alberta. Top earners made around $60, and 44% of employees make $50,000 a year or more. Depending on where you live, a high-earning trucking supervisor could earn as much as $120,000 a year. In Alberta, where companies compete with the oilsands for workers, wages are higher. Opportunity: Supervisory jobs at transport firms are plentiful in every province and territory, but there are more in B.C., Alberta, Ontario and Quebec. Training: Transport managers don’t need a degree or diploma (although 44% do have some post-secondary schooling). More important is having experience in transportation as a driver. Who gets the top jobs? “People who have great communication skills, who make decisions quickly, are the kind of people who move up to supervisor roles,” says Wayne Pederson, who runs a trucking company. What it’s like: “You might start at 6 a.m., and it’s definitely a 12 hour day,” says Pederson. Supervisors spend much of the day problem-solving. Challenges include rescheduling shipments and dealing with equipment breakdowns, bad weather or accidents. 10. Economist MEDIAN SALARY: $75,565 5-YR GROWTH IN EMPLOYEES: 22% 5-YR SALARY GROWTH: 24% Economists analyze, forecast and advise on all things related to money, from finance and commodities to trade and industry. Money: Compensation for Canadian economists ranges from $35,000 to $150,000 CANADIAN BUSINESS EBOOK MAKE MORE MONEY and up. Those in the lucrative arena of investment banking can earn $300,000 or more—but at a price. “Some young economists get starry-eyed about the income scales in investment banking,” says Craig Alexander, chief economist of TD Bank. “But you’re going to have a sharply lower quality of life.” Public-sector economists generally get paid less than those in banks. Opportunity: An era of fiscal austerity in the public sector can be a boon for economics employment there, as federal and provincial departments such as Finance, Industry, Foreign Affairs and the Bank of Canada seek analysts who can work the data. In the 1990s, many companies began outsourcing economics work to the banks, so applied economics jobs in the private sphere is now mostly found in financial and insurance firms. Training: A BA in economics can open doors in general business, but it’s not enough to get into the economics field. For a job with Statistics Canada, for example, you need a graduate degree, and a career in academia will require a PhD. What it’s like: Many public-sector jobs have standard eight-hour days, while in the private sector it is common to work 10 hours or more. And in investment banking? “You start at 4:30 a.m. and take the 6:30 p.m. train home. Then, at 8 p.m. you have a conference call,” Alexander says. Successful economists are those who follow their passions, whether it be the environment or education, and use that to direct their careers. Craig Alexander, economist ‘Some economists get starry-eyed about the income scales in investment banking—but you’re going to have a sharply lower quality of life’ (PHOTOGRAPH BY DANIEL EHRENWORTH) CANADIAN BUSINESS EBOOK 10 FASCINATING JOBS Ever wonder what it’s really like to be a supermodel, celebrity chef, astronaut or stuntman? We tracked down 10 people with fascinating jobs to give us the inside story CANADIAN BUSINESS EBOOK MAKE MORE MONEY (PHOTOGRAPH BY MATT BARNES) Charles P. Butler MacPherson On the importance of discretion, expecting the unexpected and the real definition of luxury When Charles P. MacPherson left the catering business to become a butler for a prominent Toronto family, all he knew about the profession was what he’d learned from pop culture. He soon realized that there was more to the job than answering the door. After 10 years as a major-domo (the head of a household staff), MacPherson launched his own concierge business and became an international household-management consultant. He has since opened an academy in Toronto, currently North America’s only registered school for butlers and household managers. He spoke with Jacqueline Nelson. How does the role of the modern-day butler differ from the archetype? Many people think a butler is an elitist thing, because of the cost. But I think that a good butler is a lot like an executive assistant. Thinking someone is “just the secretary” is the biggest mistake anyone could make in business, because the executive assistant not only has the power to get you an appointment, she has her employer’s ear. The CANADIAN BUSINESS EBOOK MAKE MORE MONEY butler is the same thing in the household. A professional butler is such a good facilitator, and makes everything happen so seamlessly, that his presence is less noticeable when he’s in the room then when he’s absent. What’s a butler’s most important trait? At my school, I teach that it’s the ability to anticipate, but the butler who is curious and who has the thirst for knowledge is the butler who has a great career. You need to know a little about everything, so that when someone turns to you and says, “Charles, where’s Nigeria?” you can tell him. You don’t need to know the specifics, but you need to know basic geography, language and protocol. You need to have an understanding of life. You didn’t go to a butler school, so why start one? I felt that I had a method that was very different. Too many of the schools out there today are focused on the glamour of the job. While other schools are housed in old mansions or castles, I built mine in a warehouse that can be set up for a dining table or a place to iron. I wanted to offer a foundation in the basic skills that can be translated into any household. If you don’t know how to vacuum or make a bed at least as well or better than the housekeeper, then no one will respect you as a manager. And how can you supervise a housekeeper if you don’t know what she’s supposed to be doing, or how she’s supposed to be doing it? There is some glamour to the job, though, right? I’ve sat and had tea with the prime minister. I’ve seen celebrities, presidents and captains of industry. It’s exciting to participate in that. There is no royal family, no head of government or movie star that can survive without us running their private lives. To be in the White House or Buckingham Palace and to watch history unfold is an incredible privilege. But you must keep your mouth shut, or you won’t be a butler for long. Are there any jobs you’d refuse to do? The only thing a butler should say no to is anything illegal. If the housekeeper has a cold and can’t come to work, you must be able to step in. And I respect those people and what they do. A good housekeeper in a professional family may be taking care of artifacts that are of museum quality, and she’s worth her weight in gold. Not everyone can clean. What’s a common mistake you see new butlers make? There are three things that must be done every day: the toilets have to be washed, the beds have to be made and dinner must be served on time. Doesn’t matter if you catalogue the library and wash the car, if you can’t get those three things done every day then you don’t have a job. The unprofessional butler forgets the basics. CANADIAN BUSINESS EBOOK MAKE MORE MONEY I see myself as a professional, and I’m proud of what I do. I make a good living, and I employ people, and I know there are people who can’t survive without me. As Oscar de la Renta once taught me, we think of luxury as something with a dollar value, but that isn’t really luxury. Luxury is a feeling. You could be on a beach in a hut with a tiny cup of coffee, but I could make you feel that it was the most luxurious cup of coffee you’d ever had in your life. I try to pass that on to my students. It’s not the thread count of the bed sheets, or whether it’s a Picasso on the wall, it’s about how we make you feel. What’s the most challenging part of the job? There are two things. When problems hit the fan, it can be hard to prioritize what’s important. But I think the most challenging part is the solitude. Often, you’re in the house by yourself, or the other staff are all busy working. There aren’t necessarily other colleagues to interact with, so it can be lonely. How did you stay motivated through that? You see incredible things. I’ve served afternoon tea to the heads of two corporations and thought, “Hmm, this seems strange”—and then two weeks later there’s a merger between the two companies. You could never ask about it, but you were a part of history. It’s exciting and a great privilege, and I focused on that. A butler must deal with a lot of stressful situations. It’s the butler’s job to solve problems before they become problems for the employer, but sometimes that can be stressful. I’m not a wedding planner, but I had one client who asked me to plan her daughter’s wedding. On the big day, the bishop asked what was on the dinner menu. When I told him, he said, “I’ll be there.” I stood on the steps of the cathedral and thought, “My God, what have I done?” We had no space for him. But at the appropriate moment, I approached the mother of the bride and said, “Not to worry, I’ll have him seated to your right, and I’ll make the place setting fit.” She was relieved and went on with the day. By evening, it was as if it has always been planned. It’s important not to pass your stress on to your employer. Do you ever feel pressured to offer emotional guidance or support? It happens, but a good butler gets himself out of it by quickly changing the direction of the conversation, while still making the employer feel you were there for them. We’re not trained psychologists. There’s a line, and employers will cross it, and that’s OK—you deal with it—but you can never cross the line the other way. It’s unprofessional. It’s like the United Nations—you need to make everyone feel like they’ve won while keeping the peace. CANADIAN BUSINESS EBOOK MAKE MORE MONEY (COURTESY OF THE FOOD NETWORK) ChuckCelebrityHughes Chef On his personal brand, his new show and what he really does on his days off When Chuck Hughes opened his first 40-seat restaurant in Old Montreal in 2006, he never imagined it would be the start of a personal culinary empire. Young, tattooed and dimple-cheeked, the chef has made a career of biting off as much as he can possibly chew. In addition to running two of the hottest restaurants in Montreal (Garde Manger and Le Bremner), he’s starring in two Food Network shows (Chuck’s Day Off and the upcoming Chuck’s Week Off: Mexico) and celebrating the English-language release of his bestselling Garde Manger cookbook. Oh, did we mention he also found time to beat Bobby Flay on Iron Chef America last year? Hughes may have built his empire on his knack for taking time off, but as he tells Nancy Won, behind the laidback veneer lies a hardcore workaholic who’s more likely to measure his downtime in hours than days. CANADIAN BUSINESS EBOOK MAKE MORE MONEY You’ve made a name for yourself by taking days off, but from the looks of it I’d say you’ve had a pretty busy year. Yeah, I’ve been lucky and blessed that everything has gone so well. But honestly, I’m the kind of guy that needs to be constantly doing something, so it works great. We’re just starting work on a new cookbook based on the Chuck’s Day Off series, and next week I start filming for a new show coming out in the U.S. called Chuck Eats the Street. It’s basically me travelling through the States, checking out iconic streets and discovering American cuisine, from street food to markets to old places that have been around for 150 years. So yeah, it never stops. How do you keep track of it all? Do you have an assistant? An entourage? Are you addicted to your BlackBerry? You know what? It’s a lot of lists and a lot of organizing. For me, it’s all about having a really good schedule. I do have a manager and a publicist, but no assistant. Eventually, I might need somebody but, to be honest, I’m constantly moving at 100 miles an hour, so it would be kind of hard to have anybody following me around. For now, I just need my schedule and I’m good to go. These lists and schedules, are they of the pen-and-paper variety or are you a digital kind of guy? It’s funny, because if I’m at home I’ll write my lists out on paper, but then I’ll transfer everything to digital afterward—I’m kind of old-school like that. I like to scribble, I like to write things down, but I have to have everything organized in my phone and in my Dropbox. All digitized! Of all the hats you wear—entrepreneur, chef, TV host, author—which one do you enjoy the most? It’s hard to pick a favourite because I really enjoy all the jobs I have. The beauty for me, and why I love it so much, is that every day is different. It’s kind of why I got into the restaurant business: I wanted to travel, meet people and experience new things. When you go to cooking school, you learn a craft that follows you wherever you go—it allows you to see the world. But ultimately for me, the most rewarding and fulfilling job is cooking at the restaurant. It’s my first love. No matter how many things I do, or how many amazing things I get to experience, in the end the most gratifying for me, the most fulfilling, is just to see someone take that one bite that might change their night or make their evening. That’s still the most important thing to me. Are you able to be in the kitchen as much as you’d like with so much else going on in your life? Well, according to my schedule, if I’m in Montreal, I’m at the restaurant, that’s 100% guaranteed. I was there last night, and I’m working there again tonight on the line—I’ll CANADIAN BUSINESS EBOOK MAKE MORE MONEY be a chef, a cook, a dishwasher, whatever I need to be. I try to work as much as I possibly can. It’s what started it all, so it’s very important for me to keep in touch with that. It looks like you’ve given up most of your so-called days off to filming. Do you even get any real days off? Not really! I try to take at least two weeks off a year, but I’ll be honest, I don’t really want to relax. It’s not something that’s super important to me. I’d rather take minibreaks every day, like go to the gym or play hockey. I think that’s the better balance for me. Sports are a big part of my life, so I try to stay active on my off hours. I hit the gym every day, maybe go for a run, do Hip Hop Abs, anything. So in reality, we’re talking more like “Chuck’s One Hour Off.” Exactly! And somehow that works well for me. I’m happy that way. You know, after five or six days on vacation, I start to get nervous. I feel like I should be doing something. I don’t do so well by just sitting down and not doing much. Should we expect to see Chuck Hughes salad dressing at the supermarket anytime soon? At this point, I’m not saying yes or no to anything, but we’ve built our brand and our business around being honest and authentic and real, so for me, as long as we can find those things within that world, then yes we can make it happen. But when you talk to these big companies, they need certain things in their product line. Do I want a Chuck Hughes electric wine opener? Probably not. We’ve been approached many times by different people, and everybody’s been very nice, but the underlying tone is pretty much “Sign on the dotted line and you’ll be rich,” which is not really what I’m all about. Obviously everybody wants to make money, and so far our businesses have done well. We’re not at Donald Trump levels, but we’re happy. Any truth to the rumour that you’re thinking of opening a third restaurant in Toronto? I’m always kind of thinking! I love Toronto. I think the food scene is amazing there right now, and there are lots of great chefs, tons of people and tons of money. It’s a big city, and it would be fun to be a part of that, but there’s another part of me that wants to do something else. More and more I want to get out of the city and do something that’s closer to the earth. And although I’m pretty busy right now, there is always that space in the back of my mind that’s thinking about the next step and wanting to take on a new challenge. One day I’ll wake up and want to open in Hong Kong. The next day I want to go to Toronto. If we were to do another restaurant, I think I’d want it to change my life. It’s got to be something that will test my limits and push my boundaries a little bit more, and I don’t really know where or what that would be, We’ll see! CANADIAN BUSINESS EBOOK MAKE MORE MONEY (WWD/CONDÉ NAST/CORBIS) CocoSupermodel Rocha On jet lag, personal image and what it means when the product you’re selling is you Canadian Coco Rocha, the fashion world’s reigning obsession, was famously discovered at an Irish dance competition in 2002 (a skill she later showcased to great fanfare on Jean Paul Gaultier’s runway). Since then, Rocha, 23, has served as muse to fashion titans including Karl Lagerfeld. She has appeared in campaigns for Marc Jacobs, Dior and endless others. Recently, she landed at the centre of a New York fashion-week battle over models and healthy weight (at a size 4, she was deemed too “healthy” by some). She talked to Lianne George. What has been the single most important factor in your career success? In fashion, a lot of it is who you’ve worked with. I mean, I had done castings and castings in New York and Toronto, and nothing really bit, and then I worked with [renowned photographer] Steven Meisel, and once he puts his stamp on something and says, “This CANADIAN BUSINESS EBOOK MAKE MORE MONEY model is my muse,” well, that’s when I was put on the map. But there are millions of pretty girls around. What makes someone a muse? First, it’s personality. A lot of people can take a good picture, but it’s how your personality shows through. And if you’re meeting a client and you can make them feel comfortable, then people start to say, “Wow, she’s different.” Those are the girls who are working every day. What’s an average week like in the life of a supermodel? It really depends who you’re working with. During show season, maybe it’s going to a fitting or seeing a client, doing a show and then doing another show or an editorial shoot. Otherwise, maybe it’s flying to a destination, doing some pictures and flying back the next day. I work with [cosmetics brand] Rimmel right now, so I do a lot in London. I fly there for a day or two, fly back to New York to do a shoot, then Rimmel may phone and say, “We’re ready to do another thing,” and it’s fly back. Speaking of which, I read your mother was a flight attendant and you spent much of your childhood in planes. Do you have any secrets for fighting jet lag? I’m pretty good about jet lag. If I have an overnight flight, I try to sleep it. If I have a day flight, I try not to sleep it. If I get there and it’s morning, I do not sleep until it’s night. I mean, I just get into wherever I am and I don’t think about, “Oh, it’s a five-hour difference.” There’s no such thing. You are in this city, it is now the time, you know? That’s how my mom has always done it. How do you cope with the intensity of your schedule? You have to be disciplined. When agents are telling you this, your parents are telling you that, and photographers are telling you another thing, you have to think about, “Who can I trust?” You need to know what you want. A lot of young girls don’t realize this until the end of their career, and they go, “You know what? I didn’t have to do all of that.” What’s “all of that”? Well, there were always physical sort of things I did not want to do, you know, nude shoots. I didn’t want to portray myself as that sort of girl right from the start. Although there were a few pictures that I could say that I’m not so proud of, in the end I have been able to keep my status as the girl that won’t take her top off when she gets on that set. I don’t do smoking pictures. I want girls to know you can portray yourself as a classy lady, and that there’s such a thing still out there. How do you deal with all of the competition for jobs? In the fashion industry, it’s always about the new girl, the new clothing. We’re always CANADIAN BUSINESS EBOOK MAKE MORE MONEY a season ahead, so I think a lot of girls feel overwhelmed when there’s a new group of girls, and then when those girls are established, they get a little nervous when there’s a new bunch. It’s just the name of the game. It is the ultimate image-based industry. Does the scrutiny ever faze you? It’s funny how, when you’re selling a product, you talk about changing that product so people will want to buy it. With models, our product is us, and people have the same thoughts about us. They think, “We need to change it, we don’t like it, we need it this way.” But I think a lot of people forget who they’re dealing with. These are young girls, not mature adults who know their skin. These are vulnerable young women that don’t know where they are in life yet. That’s why I’m a big advocate for models and a healthy body image. What is your definition of a healthy body image? I’ve gone really “healthy girl,” where I was working out every day, eating perfectly correct, and it just didn’t feel good. So, for me personally, I’m not into the crazy workouts every day and eating right all the time. You have to ask, what do you really want to do: work super super hard to work with all the people in the industry, or be comfortable with yourself and hopefully they’ll be comfortable with you as well? The New York Times recently reported that you had become too heavy for some designers. Is it hard to read that stuff? Any girl would be upset to hear that, but in this industry you realize you’re going to get it constantly, and I choose to try to ignore it. And there will be days where I’m like, “Oh, that was mean,” or, “That was upsetting,” but I just have to stop and think, “What industry are you in?” and if you don’t like it, you have to just leave the industry. Lots of models—Heidi Klum, Kate Moss—have extended their brands into other areas like TV, cosmetics and fragrances. Do you see yourself doing something like that? Well, I think every model should think about her future, because modelling is a very short career. So yeah, a lot of girls brand out from the industry. I think once you’re at a certain peak in your career, that’s the time to really think about what you want to do because of your connections with editors and business managers. For me, I really wanted to start my own clothing line, and I thought, “Well, you have so many people rooting for you, why not use the chance?” I’m super-excited about that, and it’s a nice feeling to create something that excites me. When you’re a model, you feel like you’re just this thing sometimes, whereas now I get to show what I can do and hopefully people will take me seriously. CANADIAN BUSINESS EBOOK MAKE MORE MONEY (PHOTOGRAPH BY MATT BARNES) Jeffery Ong Stuntman On timing, adrenalin, and how to fall off a building and walk away without a scratch The Taurus World Stunt Awards are a daredevil’s version of the Oscars. The elite of the stunt industry gathers in Hollywood to honour the year’s top work—Best Fight, Best Fire Stunt, Best Work With A Vehicle. In 2011, Canadian Jeffery Ong took home a Taurus for Hardest Hit. In the movie Push, he fell 25 feet from a building, crushing a car with his body. A veteran of more than 50 films, TV shows and video games, Ong also works as a stunt co-ordinator and choreographer. He spoke with Jordan Timm. How does somebody get started as a stunt performer? You didn’t go to school for it. I actually came in through the world of dance. I was studying business at university, and hating it. Then I met this girl—it always starts with a girl—who suggested I try some dance. I grew up doing martial arts but had never studied anything artistic. So I started with modern dance, and from there I was adopted into a dance family at the Canadian Dance Company, and travelled and competed. That was how I realized that I wanted to get into big-stage performance. CANADIAN BUSINESS EBOOK MAKE MORE MONEY So you did have a martial-arts background to call on. When I was six years old, my dad started training me in karate in the house. He wanted me to get my black belt because he had never gotten his, so I went to a bunch of karate schools and got to my second degree. Then I stopped getting belts, and just wanted to learn stuff. Capoeira, jiu-jitsu, judo, akido, kung fu... Is it normal for somebody to study so many different disciplines? A lot of people like to just stick to one. Me, I like variety. But that’s helped make me a good stuntman, too. Martial artists have a big barrier to entry in the stunt world, because when a director says, “Throw a punch,” they’re like, “Kyah!” They’re very rigid and formal. But I had this bridge between martial arts and dance, so I understood changing movement. With the Canadian Dance Company, I learned not just one style. We’d learn ballet for technique, then apply it everywhere else—hip hop, jazz, whatever. So when I took that to film, I understood how to translate my martial arts into whatever looked best on camera. How long do you see yourself doing this? Oh, I’d love to do this my whole life. Is that possible, with the toll it takes on your body? I started making a documentary on Alex Green, who was the founder of Stunts Canada, an elite group of stunt guys. He passed away this year, but he was performing right up until three years ago when he was diagnosed with cancer. He loved doing it, loved being part of shows. You’re not doing the big gags anymore, but you know, you’re the old dude that falls down in the grocery store, or has to get out of the way of the car. I think everyone hopes for a long career. Whether that’s a reality or not has a lot to do with luck, and also with taking care of yourself. The stunt for which you won the Taurus—you actually fell through the air onto a car. How do you prepare for that? There are so many different elements that go into it. The special effects guys, they’re the ones that blew the windows and prepared the car. The stunt riggers made sure we could get up there safely. Your first step is communicating with those groups of people, making sure that everything is prepped and that as few things as possible can go wrong, so that you have a fighting chance to do it well, and be able to repeat it—because I had to do it twice. Stunt performers don’t always understand how important communication is. In a situation like this, you want to make sure it’s the best possible scenario, even though it might suck. I talked to the special-effects guys and looked inside the car. They had cleaned out the inside and tried to make it so that it would collapse when I hit it and cushion my fall as much as possible. But I double-checked that the vital things were taken care of. When you fall, you want to make sure you’re not exposing CANADIAN BUSINESS EBOOK MAKE MORE MONEY something, like a limb, or your neck. For instance, even if cars don’t have sunroofs, they’re precut in the frame. So I asked the special effects guys, “Do we need to reinforce that?” They said, “No, no, it’s fine.” So I used my arm to support my neck and to bash through the frame as hard as I could. I actually punched through the sunroof. Had I not, looking back, my head would have stuck through the hole. It would have scalped me. You must have been pretty beaten up afterwards. No, I actually came out of it pretty awesome. A little jarred, but I was wearing body armour under my wardrobe. Girls have it worse. My girlfriend is actually a stunt double, too, and, you know, sexy outfits, you can’t wear as much protective gear. When she was doubling Megan Fox, she was wearing next to nothing. So was that the most difficult stunt you’ve done? Well in that one, I was just falling. There’s not much I can do other than fall. It’s funny, because I guess difficulty can be gauged in different ways. On Scott Pilgrim vs. the World, a sword went into my mouth and took out my tooth. Nothing was cut, fortunately, it just took out the tooth. Fight sequences are all timing. It’s a dance. And we were rushing, and the timing was just a bit off. You can get hurt anywhere. What about mental preparation? You definitely have to be a certain kind of person to be a stunt performer. You have to like adrenalin and be able to deal with it. Do you get scared? Yeah, you get scared, you get anxiety, but you have to like that. I think we come from the same group of people that like to skydive. I think every stunt person I know would probably suffer in an office. If you find yourself thinking “Why am I doing this?” it’s probably not the right job for you. And it’s contract work, so it’s not like you have a guaranteed paycheque. You have to hustle, you have to make sure you’re putting yourself out there to get work. What’s the worst you’ve hurt yourself on a shoot? A twisted ankle. You’re kidding. You’re lucky. Or very good. I’m one of the few stunt people I know who’s never broken a bone. CANADIAN BUSINESS EBOOK MAKE MORE MONEY (PHOTOGRAPH BY TREVOR BRADY) Jennifer O’Neil Flight Attendant On teamwork, dealing with bozos and how to stay healthy when your schedule’s up in the air Do you remember the golden age of airline travel? Being served caviar and champagne free of charge? Probably not—but Jennifer O’Neil does. The U.K. native has worked as a flight attendant for more than 39 years, most of that with Canadian Pacific, which merged with Air Canada in 2000. In O’Neil’s career, she has served the glamorous and the not-so-glamorous, and borne witness to airline mergers, downsizings and the past decade’s dramatic tightening of security. The 62-year-old has kept up with the changes, still working regular long-haul flights to Sydney and Maui. She spoke about her career with Angelina Chapin. Your schedule is literally so up in the air: London one week, Japan the next. I’m surprised I caught you at home in Vancouver. I’ve actually been off for the past five months with a work injury. I was opening a sparkling wine bottle—something I have done many times in my career—but it was at the wrong angle and had a very dry cork, and did something to my thumb and wrist. CANADIAN BUSINESS EBOOK MAKE MORE MONEY Interesting occupational hazard. It’s not often I see someone ordering sparkling wine on a plane. Is it because I’m sitting in economy class? The style of flying when I first started was more glamorous—and the travelling public was far more respectful of flight attendants. Everybody was served a hot meal, and if the flight was international, you didn’t have to pay for drinks. The big offer back then was steak and champagne. First class was really first class, and you did things like carve a roast in front of passengers. Executive class is still nice, but not as fancy as it used to be. Sounds like flight attendants had a different job description back then. How have you dealt with the changes? Because of the economy, the industry has had to tighten its belt in different ways so, sadly, the flight attendant’s main duty on aircraft is to ensure safety. I’m old school and still like to give good service. I’ve found it hard to change my mentality, but to not wear myself thin I have to work smarter, not harder. I’m constantly reminding myself there’s only one of me for all these wonderful people in the seats, and I have to do the best I can with that. How do you do stay healthy when you’re constantly travelling? I take all my own food on flights. I don’t eat airline food because it’s full of too much salt and preservatives. I drink lots of fluids. I don’t do these big long sleeps. When I land in a destination, I get two hours sleep and get out and do things on that time zone. If I come home early in the morning, I’ll go to bed for a few hours, and still get up very early and go to the gym. I go to the gym most days. For me, it kicks the jet lag—or as I say to my friends, “I just have to dust the cobwebs.” But sometimes you’re working flights to Sydney that span 15 hours, and you’re coming back the next day. The schedule must start to grate on you. I have more stamina than a lot of people. In fact, most of us that started when I did went through such rigorous training, we learned the work ethic and [developed] the backbone to deal with long hours because we didn’t always get sleep breaks. We were more primed for it than some of my contemporaries. Do you get sleep breaks now? On long-haul flights, we have bunks, and there is enough crew that we have a decent [amount of] time for sleep. Whether you can or not is the key, but at least you’re resting. On those flights to Sydney, I prefer the second sleep break after our passengers have been fed. Some of the crew are so tired they want a break first, whereas I always manage to sleep before the flight. There are things like severe turbulence that can make it hard, particularly on Sydney flights at certain times of the year. I’m fairly good at sleeping through that. I’ve never taken a sleeping pill—ever—and on flights we’re not CANADIAN BUSINESS EBOOK MAKE MORE MONEY permitted to. I just have some camomile tea and try to relax. Unlike most professions, you’re physically stuck with your customers. How do you deal with someone who’s being obnoxious? It’s an art. Sometimes, it’s difficult when the jet lag hits and you haven’t had the best sleep. You have to keep apologizing as best you can. My line is usually, “I understand how you feel,” or “How can I make this better for you?” On any given flight, you’re working with a different flight team. How do you adapt to and work with so many different personalities? I like to keep a fresh attitude. Even if I look at the crew list and see I’m not so crazy about flying with that person, I say, “Perhaps they can teach me something today.” I know how that sounds, but that’s how I live life. I believe in teamwork, and I know not everyone is a team player, but you need to be flexible. If anything happens, you have to look out for each other, because your job is to get passengers off the aircraft. Can you describe some of those emergency situations where you’ve had to pull together as a team? We’ve had people die on the flight, and a lot of medical emergencies where we’ve had to land somewhere because of the situation. We had an incident where a passenger was rather disruptive, and we had to make a detour and land. I happened to be in the bunk sleeping at the time, and the flight attendant in charge came upstairs and woke everyone up. She said, “We’re landing in Honolulu in 20 minutes.” Everyone had to pull together and come back to our stations and be ready for landing. How do you stay calm in the face of chaos? We have to rely on our safety training, and let that kick into action. The adrenalin starts running, and it just happens. I pull on everything I have inside me and have faith that I’ll be safe and everything will work out as it should. It can’t be easy. How much longer do you want to do this? I’ve always said I’ll retire when I feel incapable of doing it anymore. I’ve been lucky. I’ve met movie stars, and I did have those golden years of flying. I don’t regret anything—and if I had to leave tomorrow, I would consider myself a lucky woman. CANADIAN BUSINESS EBOOK MAKE MORE MONEY (PHOTOGRAPH BY JASON FRANSON) PhilipPaleontologist Currie On motivation, morale and how to work with your spouse and stay happily married The headlines read like something out of Jurassic Park: in September 2011, a team of researchers discovered chunks of tree resin that contained 80-million-year-old feathers, offering valuable new insight into the evolutionary links between dinosaurs and birds. For Philip J. Currie, it was just the latest success in a lifetime of discovery. A former curator of what’s now the Royal Alberta Museum, Currie also helped found the Royal Tyrrell Museum in Drumheller, Alta.; in fact, the latter museum was launched in part because Currie was digging up more dinosaur bones than the Royal Alberta could store. In 2012, he was awarded the prestigious Explorers Club Medal. Currently a professor at the University of Alberta and research chair in dinosaur paleobiology, he spoke with Josephine Lim. CANADIAN BUSINESS EBOOK MAKE MORE MONEY How did you get into paleontology? It started when I was six. I opened a box of Rice Krispies, and there was a plastic dinosaur inside. I spent the next five years doing whatever I could with dinosaurs. But when I was 11, I read a book called All About Dinosaurs, which was by Roy Chapman Andrews [the American explorer and naturalist thought to have inspired the creation of Indiana Jones], and it was a pretty influential book in many ways. The thing is that it wasn’t just about dinosaurs, per se—it was about being a paleontologist. He made it sound so exciting that the day I read the book was the day I decided to be a dinosaur paleontologist. What about that book inspired you? To a large extent, I’ve styled myself after Andrews. Not in the sense of being Indiana Jones in the middle of the desert or anything like that, but in the sense that what he believed in was public education and multi-disciplinary programs where you’re working with many different groups of scientists, doing expeditions to exotic places, and so on. And I think he was very perceptive. Your work takes you to some unsettled parts of the world. What’s the scariest situation you’ve been in? Once, when we’d applied to go into this particular area in China up near the Mongolian border, the army had said no, because it was a demilitarized zone. I don’t know whether they considered it unsafe or what, but we’d reapplied to the central government and they’d said yes. The only problem was that they didn’t bother telling the army. So the army walked in [to our dig site], and basically put us under house arrest while they were sorting out the permits and trying to figure out what went on. Suddenly, they took us by the arm and marched us out, and essentially took us to the centre of that particular town, in the middle of the desert, and stood us in front of a wall. You can imagine the things we were thinking. But then the general stood beside us and had his picture taken with us, and everything was fine. For a moment there, it was pretty scary because we had no idea what was going on. On an expedition, you can spend long hours searching without finding anything. How do you keep yourself motivated? When we worked up in the Arctic for the first time, we spent three weeks working 10to 12-hour days with lots of walking, tough conditions and mosquitoes like you wouldn’t believe. At the end of it all, we had one piece of bone about the size of a thimble, and we thought it might be a dinosaur, but we weren’t sure. It turned out it wasn’t even a dinosaur, so a lot of work and a lot of effort was put into that. That’s not unusual when you try new sites. Very often, they aren’t as productive as you’d like them to be. But once you do find something, you get so charged that it makes it all worthwhile. CANADIAN BUSINESS EBOOK MAKE MORE MONEY So how do you keep up the morale of your team when you’re in a situation like that, not having success? We have various ways to keep people’s minds occupied when they’re not finding anything. For example, what we can do in some cases is get people to work on papers. We give lectures in the evening sometimes. We discuss papers that we’re working on. So at the end of it all we don’t feel like we’re coming out of this having accomplished nothing. Generally speaking, when we run programs, they tend to be multi-part programs where, for example, we’ll go into an area which we know has lots of bones. We’ll have a good chance of success there, and then we’ll spend part of the time exploring another area where we haven’t got the research but think that the resources might be there. And so at end of it all, even if the second place turns out to be unsuccessful, you’ve still got the first part where you did succeed. Is it delicate managing a research team? It’s always a little bit of give and take. Normally, we make it pretty clear who’s in charge, and there’s a good reason for it. If I’m working in China, my Chinese colleague would be in charge officially, so any final decisions remain with him. You have to be able to communicate. What does success mean to you? To me, success means that when you get there, you can predict where you’re going to go next. And that can certainly take on many forms. For me, the funny thing is that in a way I succeeded in what I wanted to do when I got my job in Alberta. Almost everything since then has been gravy, with the different international projects, with the creation of the Royal Tyrrell and so on. But you do set yourself all these little goals in between, and being able to attain those is what keeps me happy. They may be as simple as getting a scientific paper published, or finishing the preparation of a fossil, or going in the field and being able to say that you were lucky and you found something there. And in the bigger picture, well, to me it’s also a matter of being able to make other people happy. Your wife is a paleobotanist, and you two often work together. How do you manage to do that and still have a happy marriage? It works very well for us because of course my job is one that requires a lot of travelling, and luckily my wife likes travelling too. It’s a good match because she works on fossil plants and I work on fossil animals, and that means we can go to the same area but still have some independence in terms of what we’re looking for and what we’re working on. She’s very flexible, so a lot of times she’ll end up helping with the dinosaur stuff instead of working on plants. And she’s a whiz with organization and administration—which I don’t particularly like doing. So that works out very well too. CANADIAN BUSINESS EBOOK MAKE MORE MONEY (PHOTOGRAPH BY BOB CROSLIN) Mark Casse Horse Trainer On intuition, professional rivalries and needing to win to pay the bills It’s called the sport of kings for a reason. The thoroughbreds in Mark Casse’s care belong to an elite few: oil tycoons, advisers to American presidents and the megabucks owner of a National Hockey League team. It’s a group accustomed to success, and that’s what Casse delivers. For the past six years, horses trained at his stable have had the highest winnings at Woodbine Racetrack, the jewel of Canadian racing. Casse juggles the demands of his owners, jockeys and horses in a game where you have to win to get paid. He spoke with Canadian Business contributor Laura Cameron. When you were 12 years old, you saw Secretariat win the Kentucky Derby. Did that experience influence your career choice? My father had a horse vanning [transportation] company, and I rode with him from Florida to Churchill Downs to see the Kentucky Derby. I can still remember watching Secretariat run. I was on the first floor, and when those horses ran by, it felt like an earthquake—it gave me chills all over. I had wanted to be a horse trainer since I was about 10, but Secretariat was what put it over the top. CANADIAN BUSINESS EBOOK MAKE MORE MONEY There are a lot of gamblers who would love to be able to see what you see when you look at a horse. How did you develop the intuition for picking thoroughbreds? As my dad says, if it doesn’t whinny, I don’t know a whole lot about it. When you focus on one thing and one thing only, usually you can be pretty good at it. When a horse is sold, they have the horse’s family history on a piece of paper. So that’s one part of it, being able to read a catalogue page, and I’ve been doing that since I was about 10. Then, you have to look at the horse physically, because if the horse doesn’t have the ability to stay sound, he won’t be competitive. You look at its conformation [its bone and muscle structure and the proportions of its body], you look at its athletic ability. You can be the best trainer, but if your horse can’t run, it’s not going to do you a lot of good. How do you manage your relationships with your clients, who actually own the horses you’re training? Each owner is an individual with different demands. One of my clients is Eugene Melnyk, who owns the Ottawa Senators. Another one of my biggest owners is an oil tycoon named John Oxley. These people have been very successful in their business, and they love racing. Part of my job is to decide what kind of communication is needed, and hopefully, if I do a good job, they are my client for a long time. All that being said, the bottom line is you have to win. Is there a lot of competition among the horse trainers to work with particular jockeys? Yes, you compete for the riders. The rider has an agent who goes out and books mounts for them. Their job is to get the best horse for each race, so if you are winning, you have a better shot at getting the best riders. I was very fortunate. About 10 years ago, a man who was working for me asked me to watch his brother ride. He had just come to Canada from Barbados. I had been the general manager of a farm that sold horses, and I was starting to train for the owner. He had a lot of bad-acting horses, but this rider could get along with anything. His name is Patrick Husbands, and he has won seven Sovereign Awards for Canada’s Outstanding Rider. He’s won about 750 races for me. Jockeys have a reputation for being pretty intense characters. What’s it like dealing with them? As far as the riders go, there really isn’t a problem. I feel bad for them, for one thing: they don’t hardly get to eat, and they’re going out and riding a 1,000-pound animal going 40 miles per hour without a lot of steering. I’ve never ridden a race, but when I was younger I used to gallop and breeze horses, so I know how difficult it is. I try to respect the rider, and the rider respects me. That’s kind of how I get through life. CANADIAN BUSINESS EBOOK MAKE MORE MONEY Does all of your income come from your horses’ winnings? A client pays me a certain amount of money per day to take care of their horse, and the trainer gets a 10% cut if the horse wins a race. Now, it sounds all nice because our horses won about $5 million last year, so you think Mark made $500,000. It doesn’t work that way—I wish it did. What we receive to take care of the horse per day does not pay for the actual cost, so I have to dip into the winnings. If I don’t win, at the end of the year I’m going to be in the hole. How do you deal with the pressure of knowing that you have to win to make a living? I just never think I’m going to lose. I have a lot of confidence, and I’ve been doing this for a long time. As much as I love it, it’s a game. I have a great life and a wonderful family, and that’s not going to be taken away from me. I’m happy to do what I do. We do all right, and I have no complaints. But we don’t just do it for the money—we do it because it’s an exciting life, and I’m a competitive person. And I love horses. You say you’re competitive— do you have rivalries with the other trainers? I have a great respect for [Canadian Horse Racing Hall of Fame member] Roger Attfield. Roger and I get along very well. I mean, I want to beat him, but it’s not because he’s Roger Attfield—it’s because he’s the competition. Do we all get along? No. There’s a lot of jealousy and animosity between the trainers. But we didn’t get where we are by liking to lose. How do you personally measure success? Like I said, it’s nice to win—but I feel even more successful that I can have my family around me. My wife, Tina, who I’ve been married to for about 10 years, handles the money and all of the employees. My main assistant trainer is my oldest son, Norman. He has the same passion for it that I do. It’s funny. His didn’t come until he was a little older. He got hooked about five years ago when we ran a horse in the Kentucky Derby. He knew at that time that he wanted to be a trainer. What do you still want to achieve? Well, I would like to win the Queen’s Plate. Obviously, my No. 1 goal is to win the Kentucky Derby. The other goal would be if my kids choose to pursue this, to see them go out and be successful—but mostly, the Kentucky Derby. CANADIAN BUSINESS EBOOK MAKE MORE MONEY (PHOTOGRAPH BY ALEX GARDNER) Measha Brueggergosman Opera Singer The powerhouse diva on loyalty, life after near-death and the healing powers of Bikram yoga Acclaimed for her powerful, charismatic solo performances, Canadian soprano Measha Brueggergosman, 35, has been described as possessing what “may be one of the great voices of the 21st century.” Since launching her career in 1998, she has performed with some of the world’s top orchestras in the most prestigious venues in North American and Europe. In 2009, she survived a brush with death after a split aorta sent her to the hospital for emergency open-heart surgery. Most recently, she appeared as a judge during the 2011–12 season of Citytv’s competition show Canada’s Got Talent, and played Bess in the Cincinnati Opera’s production of Porgy and Bess through the summer of 2012. She spoke with Canadian Business contributor Bryan Borzykowski. What would you say has been the key ingredient in your success? CANADIAN BUSINESS EBOOK MAKE MORE MONEY I think I’m teachable. I’ve always remained quite keen to learn. I can recognize the gifts of others. I’m not one to refuse help. Some artists either get a huge ego or too down on themselves. If you don’t find a balance, you’ll eat yourself up inside or find no one wants to be around you. So how does one go from Fredericton girl to world-famous opera star? My family went to a church that had a predominantly classical music tradition. And at that time, CBC was programming predominately classical. Those two things were what had me exposed to opera so early. No one in my family is a full-time musician, but they’re all musical. So I started lessons when I was seven. We were in a small town, [and people were] very supportive. I’d get hired to sing at funerals and bar and bat mitzvahs and all that stuff, so I had lots of opportunities to perform and work as a singer. A lot of young singers turn 16 and want to launch a pop career. But not you. Why? There was no secular music in my house when I was growing up. One could argue there are many secular themes in classical music, but I wasn’t exposed to pop culture until later in life, really until university. For me, the music of my church and Saturday Afternoons at the Opera, that is my pop music. I hear it as the soundtrack of my youth. You talk about community being a crucial factor in your development. In what ways? My parents made it their mandate to discover and apply the gifts we had as kids. They’ve always been very supportive and encouraged us to be very goal-oriented, which we all are. My sister was an international gymnast; my brother is a pastor now and has 18 degrees or something crazy. My church, whether providing me with ample opportunities to sing in public or my high schools where I did my first stage role—half the role of narrator in Joseph and Amazing Technicolor Dream Coat. It’s things like that you only find in smaller communities. My wedding was essentially calling in all the favours from all the people whose weddings and funerals I sang at. The reception was held at a massive mansion, but I sang at the owner’s daughter’s wedding so he gave us the space. The ceremony was in a historical chapel they never opened, but they opened it because I helped promote the refurbishing. There were two wonderful men in Fredericton, Harry McFarlaine and Sid Grant, who started the Friends of Measha Fund so I could go to university [to study music]. I did have a scholarship, but it was the extra fees, staying in dorms and the full meal plan that needed to be covered. I wouldn’t have been able to afford it. The term is “humble beginnings.” No one wants to say “poor.” But yeah, we were poor. The fund was a very integral part of my support system financially. The support to this day continues. Now the fund is a scholarship at the Fredericton Music Festival. People continue to contribute to it. CANADIAN BUSINESS EBOOK MAKE MORE MONEY When you set out initially, did you have specific goals for yourself? For me, it was playing Carnegie Hall, getting a major record deal, buying a house and not be fat anymore by 30. Those were my four goals. I set those when I was 20 and I hit all those. Having a PhD was one I didn’t get, but now I have two honorary doctorates, and I’m cool with that. Have you set any new goals for your 30s? I’m going to become a Bikram yoga instructor. When I was filling out my application for the teaching training course, one of the questions is why I want to do this. And I said that when I first started practising, my goal was to lose weight, and Bikram helped me accomplish that. What I didn’t expect was how my body would realign itself and how my mind would align itself with my body and with my spirit. There’s a sense of accomplishment that comes with the end of every class, and I want to share it. It’s made my technique as a singer a lot more efficient because you learn that there’s an economy of movement that I think this particular practice hones. Do you have any pre-performance rituals? I tend to lay low for the afternoon. I go to a Bikram yoga class at four, which lasts to 5:30, then I shower and be at hall at 6:30. Then I warm up my voice, then play with my pianist. We’ll just test a few things and work from the back of program to the front so we’ll end sound check with the thing we start with. I have no backstage rituals. I’ll have tea and like to do my own makeup—I find that very relaxing. I’ll also listen to other music, just put something else on as a palette cleanser. You had a terrifying health scare in 2009—open-heart surgery. How does this sort of thing change your life? You get to a point in your career where things hum along. You get used to that platinum card, all of a sudden there’s this black card. With the open-heart surgery, it was almost like now I have a bit of perspective, though I haven’t completely figured it out. I came to my 30s being very satisfied with my 20s, and then I’m here sitting in my house with cats and scores and binder of all my reviews and articles. I’ve never sat and looked at them—they just get compiled by assistants and managers and someday maybe I’ll look at them—but I wonder now, after having almost died, what it would really matter. What would I be most proud of? It really wouldn’t have anything to do with singing. I’m proud I have a good relationship with my parents. I’ve had the same best friend since kindergarten. I have relationships that are older than my relationship I have with my voice. These relationships are really more important, more foundational to me in deciding how I think than any vocal technique. CANADIAN BUSINESS EBOOK MAKE MORE MONEY (PHOTOGRAPH BY KOUROSH KESHIRI) Michael Tymianski Brain Surgeon and CEO On stress, accountability and unlocking the mysteries of the human brain Dr. Michael Tymianski is a rarity. Already he is one of the country’s most respected neurosurgeons and a groundbreaking medical researcher who has made critical discoveries related to how brain damage from strokes can be mitigated. But he’s also a businessman who has managed to take his science out of the laboratory and into the marketplace as CEO of NoNO Inc., a biopharmaceutical company he founded to develop a drug treatment for stroke victims. Tymianski spoke with Steve Maich. Can you tell me when you first knew you wanted to pursue medicine as a career? Really near the end of high school. What I wanted was to pursue some kind of profession that would allow me to ask questions. I’ve always been curious. I’ve always liked to know how things work and why things happen. What drew you to neurosurgery specifically? I found very early on that I liked the technical aspect of surgery, and there was no CANADIAN BUSINESS EBOOK MAKE MORE MONEY doubt in my mind that neuroscience was the area where the greatest unanswered questions remained. Overall, we still have a very rudimentary understanding of how the brain and the nervous system work. We can still do very little for Alzheimer’s disease, malignant brain cancers and strokes. So these were areas of profound socioeconomic significance that had no good solution. Are you mostly drawn to the research and teaching or to clinical work? In my clinical practice, I deal either with stroke or stroke avoidance. In my basic laboratory research, I ask the question: Why is it that brain cells die in a stroke? In 1999, we discovered a fundamental mechanism of stroke, and this was published in a journal called Science, which is one of the top journals in the world. By 2002, we discovered a medication that targets that particular pathway. When you gave this medication to rats, it reduced the damaging effects of a stroke. It prevented them from having brain damage. So then I had a choice: Do I now go back to the drawing board and discover yet a different way to treat stroke, or do I believe that this magic white powder I’ve created should be developed to the point where it’s given to humans? And that’s the path that I chose, because I really believe that research has a purpose. I don’t believe in stargazing. So we founded NoNO Inc., and we are now in the multi-centre clinical trial testing this drug in humans who are having strokes. Can you describe what that moment of discovery in the lab feels like? You know, science is the only way for us to go where no one has ever gone before. I’m an MD, my income is from my clinical activities. I don’t get a salary from being a scientist. I do it because of that ability to see something no one has ever seen. And every time one of my graduate students or research associates has done an experiment, we always say, “What is unique about this? What is potentially earth-shattering? And how does it connect to our overall mission to deal with stroke and related disorders?” Something amazing happens every day. Is there anything in your medical background that as been particularly valuable to you as a CEO? Yes. Surgeons have to make critical decisions with a finite amount of information, and so do CEOs. I’m accountable to my board, my company and my investors in the same way that I’m accountable to my patients. In both worlds, it sounds like at some point there’s a leap of faith involved. Is that how you would describe it? I would basically say that I try and avoid leaps of faith. I believe that go/no-go decisions need to be made based on the best information that is reasonably available. My job as a surgeon, and my job as a CEO, is to make sure that mistakes do not happen if they are humanly avoidable. You know, we all make mistakes, but my pledge to my board CANADIAN BUSINESS EBOOK MAKE MORE MONEY is that if our technology is going to fail, it won’t fail because we haven’t done something correctly. So it’s a matter of integrating information from many sources, distilling it, and then making a decision, and it’s not that different from being the CEO of a company. As a surgeon, do you feel like your skills always continue to develop, or do you reach a kind of plateau? This is actually a question that many of my residents ask me. They ask me, “How did you ever figure out how to master this operation?” And my answer is, “Well, I haven’t finished figuring it out yet.” Change is constant. Surgeries can always be done differently. We pride ourselves on innovating and trying to do things better. Sometimes it’s a different use of medications. Sometimes it’s a different use of instruments. Sometimes it’s a different way that we approach things anatomically. So I’m always learning. I am a much faster, more effective surgeon than I used to be. I went through the process of videotaping myself and trying to figure out how to optimize my movements, how to minimize wasted movement. So there’s a tremendous amount of learning and improvement, and I would not accept that one cannot improve always. How do you deal with the mental and emotional fatigue that comes from having a life in your hands? Well, I must say that I do believe that surgeons are a pre-selected group that deals well with stress. The stress levels change depending on the complexity of what we do and how sick people are. One of the things that helps me is remembering that, in the end, I am there to help. I don’t own the patient. Their lives have not been given to me. It is an honour and a privilege to participate in a road that a patient has to undertake in order to get through their illness. So, for me, I try and do my best to make sure that my patients are well-informed. When I operate on them, I do take it upon myself to do the best surgery possible. And I don’t really dwell on successes. All failures are horrible, and all failures are an opportunity to learn in order to prevent them next time. Do you have any rituals that you go through when you’re operating? I would like to think not. I am a minimalist. I believe that anything that is done without a purpose is unnecessary. In neurosurgery, there are many, many instruments that a surgeon can choose from. In the end, I do the most complex surgeries with a minimum number of instruments. You’ve achieved an awful lot in your life already. What would you most like to be remembered for? That through all of it my family was proud of me, and I did not forsake them for all the other things that I did. CANADIAN BUSINESS EBOOK MAKE MORE MONEY (NASA) RobertAstronautThirsk On discipline, finding work-life balance at zero gravity and knowing when to pass the torch His academic credentials—an MBA and a master’s degree in mechanical engineering from MIT, a medical doctorate—are impressive enough. But Thirsk’s career headed skyward in 1983, when the Canadian Space Agency recruited him as one of its first six astronauts. Thirsk visited the void twice, including 17 days as a payload specialist aboard the space shuttle Columbia in 1996, and six months aboard the International Space Station in 2009. He was appointed vice-president of public, government and institute affairs of the Canadian Institutes of Health Research in 2012, and is slated to receive the Order of British Columbia. He spoke to Canadian Business senior writer Matthew McClearn. CANADIAN BUSINESS EBOOK MAKE MORE MONEY How does a guy find himself aboard the International Space Station? There’s a story about Isaac Stern, the famous violinist, who was once stopped by a stranger on the sidewalk in New York City and asked how to get to Carnegie Hall. Stern replied, “Practice, practice, practice.” Well, that’s how an astronaut gets into space. The main three things we try to develop are our knowledge and skills, and inculcate a certain attitude. What attitude is that? We’re looking for people with vision, decisiveness, attention to detail, refusal to accept defeat and situational awareness. How did you prepare for 2009’s mission? There’s 2½ years of training prior to a space station expedition. We get the background knowledge on what the station is all about. We learn Russian Soyuz rocket systems— propulsion, electrical power, thermal control, computers, things like that. We develop our skills as well, like robotics and spacewalking. We perform days-long simulations, in which supervisors continually throw malfunctions or contingency situations at us. It’s a good way to develop team spirit and problem-solving skills. For me, the toughest part was Russian language training. Learning a new language is a lot of memorization—especially at my age, it’s difficult. Describe the launch. Shortly before flight, we headed to Baikonur, a city in Kazakhstan. We inspected our vehicle, the Soyuz rocket, to make sure it was configured properly. The last week before flight we were quarantined, in order to minimize the chance that we could develop a viral infection before flight. The last couple of days before flight, we were reunited with our families. And then we have the day of launch, which was a hoot. There were hundreds of people at the base of the rocket wishing us well. That’s a different tradition than in America, where there’s nobody allowed anywhere near. We entered one at a time. The Soyuz vehicle is quite small—it’s like having three people inside a telephone booth. We activated the systems aboard our capsule and strapped in. There were a couple of hours of system checks. A few seconds before launch, the main engines ignited. It took a few seconds to reach 100% thrust, and then we lifted off. That’s like a kick in the pants. It took 8½ minutes to get into space. After the engine shut down, there was a lot of hooting and hollering and high-fives. How do you cope with the inherent risks of your job? Astronauts are not averse to taking calculated risks. I feel the tiny risk of injury or death is greatly offset by the opportunity to do something meaningful. I try to push fear to the back of my mind. I’d rather die from an unavoidable accident than from my failure to properly perform my duties. CANADIAN BUSINESS EBOOK MAKE MORE MONEY What was it like boarding the space station? When we opened the hatch, there was this incredible feeling of euphoria as we came from this tiny spaceship to this huge, incredibly sophisticated space station. People were floating about. Moving takes only a slight push off a wall with a finger. For the first few weeks our movements are clumsy, like fledglings or newborn pups. But with time, we learn to move about quickly but gracefully, like swallows. Previous crews numbered three. You were part of the station’s first permanent crew of six. Why is that significant? The ISS was initially conceived to be a world-class facility for doing research in medical science and material science, in which we exploit the weightless environment of space to manufacture materials such as ceramics, alloys or protein crystals. We weren’t able to fulfil that mandate with only three people, because it takes 2½ people just to maintain and run the station every day. So I was very proud that our crew operated more than 100 experiments from around the world. What was the greatest challenge you met up there? Probably the most difficult thing was to maintain my performance level and accomplish everything on time and correctly. A short-duration flight is like a sprint, and a long-duration expedition aboard the ISS is more like a marathon. For each of those 188 days in orbit, almost every day I was required to perform to 100% of my capabilities. The space station is a multi-billion-dollar facility. A lot of the work we’re doing there has been planned five to 10 years in advance—the careers of professors and graduate students depend on us performing the procedure properly. When I operate robotic systems, I need to ensure I don’t endanger my crewmates or damage the space vehicle. And also I must represent Canada with pride. Toward the end of the six months, I found I was getting mentally and emotionally fatigued. What’s the greatest sacrifice you’ve had to make? For a person who loves science and technology and exploration, I have one of the best vocations possible. But you don’t get something for free. The sacrifice is often paid by the family. When things don’t go well at home, it tears me apart emotionally and is a distraction to me as well. That’s the downside. Balancing the demands of astronaut work and family is very difficult. CANADIAN BUSINESS EBOOK HOW TO GET AHEAD AT WORK Want to ace your annual employee evaluation, learn to schmooze your way up the ladder and generally advance your career? We’ll show you how CANADIAN BUSINESS EBOOK MAKE MORE MONEY HOW TO ACE YOUR YEARLY REVIEW Had a successful year? You may be in for a shock if your boss’s performance yardstick varies from yours BY JACQUELINE NELSON Performance-reviews frequently reveal a distressing discrepancy between what you think of your work accomplishments and how your boss feels about them. It suddenly dawns on employees that they don’t understand the criteria by which they’re evaluated, or how to make the case for their achievements. “Tension can easily build up if both parties have different expectations of what acceptable standards are,” says Maria Rotundo, a professor at the University of Toronto’s Rotman School of Management who has researched how appraisals can improve performance. The first step to making a good showing during your review, then, is figuring out which of the numerous evaluation techniques your company uses. One of the bestknown is the 360-degree appraisal, which seeks feedback from many people you interact with on the job. Peers, customers and subordinates may all get their say about you, and the reviewer judges your conduct as much as your ability to meet targets. Another style is Management by Objectives, developed in the 1950s by theorist Peter Drucker. The supervisor and employee meet at the beginning of the year to set goals together; the year-end review is based on how well those objectives are met, reducing the influence of bias and personality. Some workplaces favour Behaviourally Anchored Rating Scales, a system that scores performance on a numbered scale to try to limit subjectivity. And there are still managers who favour unstructured reviews: simply sitting down with a staffer to chat about the year’s achievements and setbacks. Over the decades, every approach has amassed its share of criticism, whether for being insufficiently forward-looking or too dependent on people’s unrealistic self-perceptions. Whatever your boss’s preferred strategy, the annual appraisal isn’t a job interview, and you shouldn’t sell yourself too hard. Rotundo advises aiming for a balance between tooting your horn a little and trumpeting your successes. Likewise, you should press for specifics about how to improve your work, but not hunt too hard for assurances so as to avoid coming across as needy. If things turn sour during the discussion, staying calm is imperative. Rather than apologizing for problems your boss is laying out, be honest about difficulties you encountered, and don’t get defensive, Rotundo recommends. A negative review should be an opportunity to ask for direction. After all, these annual meetings are supposed CANADIAN BUSINESS EBOOK MAKE MORE MONEY to be constructive. In his book Get Rid of the Performance Review! How Companies Can Stop Intimidating, Start Managing—and Focus on What Really Matters, UCLA professor Samuel Culbert highlights the most often forgotten objective of the appraisal: the “performance preview.” He argues that the “boss’s mission isn’t to find fault but to simply improve the company’s performance.” To do that, managers should outline employees’ path forward by setting targets and offering guidance. From raise prospects to on-the-job confidence, there’s a lot at stake in the review meeting, so preparation is key. Experts recommend rehearsing points you want to make in front of a mirror. You should especially be clear on your financial strategy: if you’re requesting a raise, know how much you’ll ask for, and what compromise you’d accept. To avoid being surprised by criticism—and boost your ability to counter it—it’s useful to track your work highs and lows through the year. Rotundo suggests both staff and managers document compliments and tasks completed, as well as setbacks, to track how problems were met. One of the biggest knocks against performance reviews is their failure to provide ongoing feedback year-round. This problem has given rise to Rypple, a web service that delivers regular comments on projects to employees via smartphones or e-mail. It’s like a calendar that reminds managers to check on staff and send little “badges” to reward progress. “Leaving feedback all until the year-end makes no sense,” says Rypple’s founder Dan Debow. The software makes reviewing “part of the routine, like brushing and flossing every day, versus just going to the dentist once or twice a year.” That could mean the end of multiple-choice rating forms and the beginning of real career development. CANADIAN BUSINESS EBOOK MAKE MORE MONEY AN INTROVERT’S GUIDE TO SCHMOOZING Just because you’re lunching- and networking-averse doesn’t mean your career options are limited BY JASMINE BUDAK (VEER) It was during her years on Wall Street that Nancy Ancowitz figured out she was an introvert. She did the famous Myers-Briggs personality assessment, which confirmed that she is the type to feel drained after too much socializing, and relishes alone time. For Ancowitz, then a marketing executive, the results explained so much—why she needed to collect herself in a quiet room before a big meeting, or had to walk the block in the middle of the day, or dreaded the aimless chitchat of work functions. Being an introvert, however, didn’t hamper her career: Ancowitz went on to become marketing VP at JP Morgan, Chase and Co. Once she realized she was an introvert, she started paying attention to her social preferences and figured out ways to manage her energy for the day-to-day demands of her job. She figured it out so well that she quit her job to write a book on the subject. Self-Promotion for Introverts is a kind of how-to guide for introverts navigating careers amid the clamour of an extroverts’ world—and it dispels the myth that introverts should stick to being librarians or basement-dwelling techies. “The misconception is that we’re loners, losers and anti-social,” says Ancowitz. According to her research, about half of us are introverts, but you wouldn’t necessarily know it by looking around the room. “No one would ever call me an introvert,” she says. “I’m outgoing. I love people.” By Ancowitz’s definition, an introvert is simply someone CANADIAN BUSINESS EBOOK MAKE MORE MONEY who recharges by spending time alone doing quiet activities. According to a University of Iowa study on brain activity led by physiological psychologist Debra L. Johnson, introvert brains show more activity in areas dealing with learning and planning, while extrovert brains are more active in regions that control sensory processes, like watching and listening. This might explain why an extrovert is stimulated more by external forces, namely other people, and introverts are happy in their own head. It’s not that they’re shy, depressed or socially fearful; in fact, they can be quite good at socializing, but they’ll seek out substantive exchanges over pleasantries. “If I go to an event, I’ll have one or two, maybe three, deep conversations with a few people and then I’m ready to go home,” Ancowitz says. “An extrovert will go to the after party.” The blanket confidence of extroverts generally casts them as warm and approachable, while introverts seem to get lumped in with social misfits, and are thought to be closed and detached. But Ancowitz argues even in corporate communications or sales, where there are strong social expectations—managing clients, working in teams, networking, lunching—introverts can thrive. Her advice: stay true to your nature and use those “quiet ways” to get ahead. As the new senior director for client services at Loyalty One, a Toronto marketing firm specializing in rewards programs, 37-year-old Marshall Warkentin is the company’s point of contact with clients. Warkentin, a self-described introvert, has been in marketing for over a decade, but this new position is a step up on the schmoozing scale. “There’s a big personal element to the job—lots of meetings, conferences, charity events, golf games,” he says. Despite the intense social demands, Warkentin figures he’s well-suited to the role. “It’s not about interacting with 50 people. It’s making connections with primary individuals, and introverts are better at that.” Introverts, according to Ancowitz, are generally quieter and not prone to barking opinions and ideas, which can also be a huge plus in a room full of bulldogs. “It can be tough sometimes to get a word in edgewise,” says Warkentin. “But there are some benefits to being the one who considers their thoughts, frames things in a refreshing way and perhaps brings a different perspective.” Also, he says, “introverts are generally patient, good listeners—and the key to client services is you have to listen.” Along with playing up quiet strengths, namely writing, preparedness and listening skills, Ancowitz calls on her fellow introverts to use their one-on-one interactions to be a “connector.” “Introverts are good at building lasting relationships over time,” she says. “When you position yourself as a connector, you’re seen as a good person to know.” There is, however, one particularly terrifying skill Ancowitz does ask of introverts: learn how to speak in public. “It’s doable and it’s good for introverts,” she says. Five years ago, Erin Lau, a writer and former event-planner, couldn’t speak in public without a red face and trembling hands. Toastmasters saved her, she says, and opened up her career options. “I’m still an introvert,” she says. “I still respect my time with myself a great deal. But it’s never something that will inhibit me.” CANADIAN BUSINESS EBOOK MAKE MORE MONEY THE QUICKEST WAY TO THE TOP? STAY WHERE YOU ARE Research shows that job-hopping isn’t actually the best way to climb the corporate ladder BY RACHEL MENDLESON When the economy takes a dive, workers hold on to their jobs for dear life, fearful of being cast adrift without a lifeboat. Recovery, meanwhile, provokes the opposite response. As companies begin to fill positions they cut in down times, employees are buoyed by the promise of higher pay and better opportunities, making them quicker to jump ship. It should come as no surprise, then, that the recent return to stability has brought with it a wave of job-hopping: everywhere from North America to Asia to eastern Europe, there have been reports of an uptick in the number of workers that are either considering or making external moves. But it might be wise for aspiring CEOs to think twice before taking the plunge. As new evidence suggests, staying put may in fact be the quickest way to the top. According to Monika Hamori, a professor at Spain’s IE Business School, “there is a misconception that if you change companies often, it guarantees you a faster promotion velocity.” By comparing the career trajectories of 1,001 CEOs in the U.S. and 21 European countries, she found that contrary to popular belief, the longer individuals stayed with a firm, the more rapidly they progressed to a firm’s upper echelons. In fact, while the average CEO had worked at just three different companies over the course of his career, a quarter of those included in the study had but a single employer. The finding is not limited to those at the very top: when she extended her research, published in a recent edition of the Harvard Business Review, to include the careers of 14,000 lower-level executives, she reached similar conclusions. While external moves can result in higher pay (presumably workers bargain with those looking to lure them from their current positions), Hamori says that there is no evidence that “greater promotions would accrue from…changing organizations frequently”—even for younger workers. Though the average CEO included in this study was 55 years old, she says preliminary findings for another data set, where employees had an average age of 30, show “no relationship between hopping and promotions.” It could be that firms are more likely to trust employees they know. “An outsider can often misrepresent herself in an interview,” says Hamori, who conducted interviews with 45 executive search consultants. “Organizations have greater confidence in insiders. They already have information on them.” The tendency to hire from within is even CANADIAN BUSINESS EBOOK MAKE MORE MONEY more pronounced in small industries, she says, where it is frowned upon to poach employees from competitors, and in countries like Japan, where “leaving a job is culturally seen as treachery.” Workers with executive ambitions can, however, be forgiven for believing in the virtues of job-hopping. As University of California Davis economist Ann Huff Stevens asserts in her contribution to the 2008 book Laid Off, Laid Low, “In recent years, a conventional wisdom has emerged, suggesting the extent to which U.S. workers and employers form long term relationships has deteriorated.” Since the 1980s, when companies began slashing jobs in a bid to do more with less, successive rounds of layoffs have fed into the belief that lifelong employment is a thing of the past. Hamori says it’s in large part this notion that has prompted career counsellors and opinion leaders to advise employees to maintain an external gaze, with some recommending a switch every 18 to 24 months—despite the fact that the data show otherwise. Though some experts argue that employee tenures at the top are decreasing, she points to U.S. Bureau of Labour Statistics, which find that managers stay with a firm an average of 6.1 years (up from 5.3 years in 1983), as proof that the jury is still out. Huff Stevens concurs: “Quantitative studies have, until very recently, shown little evidence of fundamental changes in empirical job security.” While the landscape may be slowly shifting, Hamori insists that careers haven’t changed “to the extent that we think they have.” Her main message: “To strike a balance between external and internal moves.” To be sure, company loyalty has its limitations. “People who stay very long are sometimes taken for granted by their employers,” says Anil Verma, a professor at the Centre for Industrial Relations and HR at the University of Toronto’s Rotman School of Management. “We see that a lot of senior hires are now made from outside, because people inside the company are not considered good enough.” This is especially true in tough times, he says, citing Ford’s decision to install former Boeing executive Alan Mulally as CEO in place of the founder’s great-grandson in 2006. “When companies are trying to break out of a crisis, they invariably turn to outside talent.” CANADIAN BUSINESS EBOOK MAKE MORE MONEY HOW TO OVERCOME ‘IMPOSTER SYNDROME’ If you’re convinced you’re not as good as everyone thinks you are, give yourself kudos—and fake it BY JACQUELINE NELSON (PHOTOGRAPH BY PAUL BRADBURY/GETTY) Some of the world’s most successful people are impostors. Vivian Schiller, the first female CEO of National Public Radio, was one. “I would get promoted and I would think, ‘Don’t they know?’ Or I’d get a new job and I’d think, ‘God, I’ve fooled them. Wait till they find out.’” Comedian Mike Myers is one, too. “I still expect that the notalent police will come and arrest me,” he said. Even Sherry Cooper, BMO’s celebrity chief economist, recently admitted to being one in an interview. Why would such overachievers feel like frauds? They suffer from the “impostor syndrome”—the crippling feelings of self-doubt and anticipated failure that haunt people who attribute their success to luck or help from others rather than their own abilities. It isn’t a clinically recognized disorder, but it has been the subject of ample research over the past three decades. While everyone has occasional bouts of professional insecurity, impostors suffer from profound doubts about their abilities, no matter what they accomplish or what other people think. CANADIAN BUSINESS EBOOK MAKE MORE MONEY Such feelings of fraudulence have generally been associated with women, but in a new book titled The Secret Thoughts of Successful Women, Valerie Young says that’s no longer the case. “Men are attending my seminars in increasing numbers, and among graduate students [tested for impostor syndrome], the male-female ratio is roughly fifty-fifty,” writes Young, whose book is based on her own research, including more than 25 years of teaching a workshop for sufferers. While both genders experience the condition, they react very differently to its symptoms. For example, Purdue University researchers found that when men felt the strain of impostor syndrome, they focused on avoiding situations where their incompetence could be discovered. Indeed, “The more men were motivated by a desire to avoid failure, the greater their impostor fears,” the authors write. In contrast, women tried to feel competent by striving to outperform others. Shirin Khamisa, a Toronto career coach who works with executives and mid-career professionals, says that about 20% of her clients have some difficulty dealing with high expectations and feeling accomplished, but she would consider only 2% or 3% to be impostor syndrome sufferers. It’s a dangerous condition, because the self-effacing behaviour such feelings often produce can sabotage people’s careers. “They sell themselves short,” she says, and over the years, that attitude can hold talented people back. “You have to be your own best advocate in order to move up and grow. When your belief system doesn’t align with your performance, it can make [impostors] risk-averse.” The first step toward overcoming the problem is recognizing it, says Khamisa, which can be a challenge for sufferers not ready to be introspective. One simple exercise she uses in such cases is to have the person make a daily list of three things they did successfully. She finds that even people who don’t identify as impostors can feel defensive and have trouble coming up with tasks they accomplished well. “But as they keep searching for that evidence, their perspective starts to change,” she says. Phil Tyson, a psychotherapist based in Manchester, England, who works with men, uses the same strategy. He sees the condition regularly in his practice, and even experienced it himself in his early days as a university lecturer. “The more success I attracted, the more unbearable was my sense of being an impostor,” he writes on his blog. “Natural talent and hard work leads to promotion and new roles, which again triggers another cycle of the syndrome.” He and Young both believe the problem stems from perfectionism. “Often, people with the impostor syndrome have unrealistic expectations of what it means to do a good enough job, and these need to be challenged to make them more realistic,” says Tyson. Young points out that many sufferers are often procrastinators who put off doing the jobs that make them feel like phonies. She advises setting firm completion dates, and declaring them publicly to create accountability. After the task is done, ask a trusted adviser for feedback or write yourself “a letter of recommendation so you can see your CANADIAN BUSINESS EBOOK MAKE MORE MONEY accomplishments and attributes through someone else’s eyes,” she says. And if all else fails? Young suggests impostors “just fake it till you make it.” Few people ever really get over their impostor fears, and relapses are common. But as you wait until you feel more sure of yourself, pretending you’re confident can be helpful. “It’s perfectly normal to be nervous as heck,” Young writes, “just as long as you act as if you expect to be an unqualified success.” CANADIAN BUSINESS EBOOK MAKE MORE MONEY NO RAISES IN SIGHT? LOAD UP ON PERKS How to boost your compensation package when salary budgets are frozen solid BY JACQUELINE NELSON Hard work doesn’t always pay off, and in a tough economic climate, that seems to be more the rule than the exception. Even though companies report being optimistic about their growth prospects and profitability they remain stingy with raises. At many companies, salary budgets aren’t even covering the inflation rate, according to Morneau Shepell’s annual compensation trends survey of 250 companies (employing about 1.2 million Canadians), indicating stagnant incomes. In fact, “wage deceleration will be a bigger factor in the health of the overall economy…than monthly employment figures,” warned Scotia Capital economist Derek Holt recently. But just because the boss says there’s no money for raises doesn’t mean you can’t improve your compensation package by lobbying for better perks. Benefits such as time off, training, and health and fitness programs can save you time and money, and tend to be relatively inexpensive for employers to deliver. One survey of U.S. companies found that 41% have brought back some of their pre-recession employee perks, and almost a quarter reported introducing new ones. According to Jack Chapman, owner of career workshop company Lucrative Careers and author of Negotiating Your Salary: How to Make $1,000 a Minute, the most popular job perk is still time off in the form of free days, flexible scheduling or sabbaticals. But Chapman believes the most valuable perks are company-paid training and education programs. “In my experience, people with the best communication skills get paid the most, and so do those who keep up with technology, learn how to speak their mind and not to gossip,” he says. “Soft-skills training in communications improves your emotional quotient, or EQ, in the long term.” But you need to negotiate freebies just as you would a raise. Start by figuring out what most matters to you, be it more office space, more or less responsibility, or a higher title, says Ed Brodow, negotiation expert and author of Negotiation Boot Camp. “Then,” he recommends, “make a specific appointment to speak to your boss about the benefits you desire—don’t add it on to another conversation like an afterthought.” Brodow also cautions against launching into a complaint about how your needs aren’t being met. Instead, begin the conversation by getting the manager to affirm your value to the company. CANADIAN BUSINESS EBOOK MAKE MORE MONEY Being very specific about what you want is important, says U.S. communications expert Barbara Pachter, but so is knowledge of your company’s available resources. “In today’s economy, are you going to look like a pig if you ask for too much?” She suggests requesting business services, such as having the company pay for your cellphone or Internet if you telecommute. Money for such expenses usually comes out of a different budget than for salaries, she says, and there may be greater flexibility in its use. Asking for more money than you really hope to get is a classic rule of salary negotiation, and one that applies to negotiating perks, as well. “If you ask for a $10,000 pay increase, you may only get $5,000, and if you ask for Fridays off, then you may wind up working half days,” says Brodow. The timing of the request is also critical, and the ideal moments aren’t always what employees expect. For example, many people make the mistake of knocking on the boss’s door right after they’ve finished a project and feel they’ve earned a pat on the back. Chapman recommends instead asking for part of the prize before the project is completed. “If an employee sets low expectations for a project he knows is a slam dunk, but negotiates a reward if he can manage to succeed, his boss is more likely to agree to [that reward],” he says. “It’s easy to give away money that hasn’t come in yet, but once the cheque has cleared, the boss will be less likely to want to part with the cash.” The same goes for perks. Requesting a boost in benefits after your company has gone through layoffs may also seem counterintuitive. However, as a survivor of the cuts, you know that the company values you. Plus, after the fat is trimmed, there may be some extra money to be distributed among the remaining staff, if for no other reason than to boost morale, and especially for those who have taken on new responsibilities. Spa days, Thursday night wine tastings and summer camps for kids may not be feasible offerings at every company, but Chapman says employees across North America can push their bosses to bring some exotic perks emerging in talent-hungry industries to their own companies. “It’s really all about attitude,” says Brodow. “The best negotiators are optimists and aren’t afraid to ask for the things they want.” CANADIAN BUSINESS EBOOK COVER PHOTOGRAPH BY CHRISTOPHER STEVENSON; WALLET COURTESY OF BETTY HEMMINGS LEATHERGOODS, TORONTO “BOOST YOUR INCOME” PHOTOGRAPH BY KC ARMSTRONG; RETOUCHING BY KATARINA MARINIC eBook ISBN 978-0-88896-623-0 www.rogerspublishing.ca Contents copyright © 2012 by Rogers Publishing Limited, May not be copied or shared without written permission
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