TO SURVIVE A MARKETING CRUNCH, CONTACT: Monique de Maio Brian Rezach Managing Partners onDemandCMO, Inc. monique@ondemandcmo.com brian@ondemandcmo.com NJ office tel: 201 444-1597 NJ office fax: 201 444-5031 How To Survive A MARKETING CRUNCH ve ho ha ss e w c s c l r s u es s i ona f l a n fo e 1. P k out pro exibl e e S t is f l e a r h e 2. t h t p been ith a grou O w C k r d o n M 3. W onDema l al 4. C 38 East Ridgewood Ave. #304 Ridgewood, NJ 07450 www.ondemandcmo.com How To Survive A MARKETING CRUNCH “This has been the most pleasant, productive and efficient engagement with a consultant/vendor I have ever had...you really got it...thank you.” Jeffrey A. Max CEO Venda, Inc. If you're introducing a new product, repositioning a brand or creating channel marketing strategies and the task exceeds your in-house resources – Follow these steps: 1 2 Plan for success. 3 Work with a group that's flexible. Seek out professionals who've been there. 4 Call onDemandCMO. You have time pressures, competitive pressures and budget pressures. Carve out a moment of calm and get a plan of action. Our team has expertise in telecommunications, information technology, higher education, publishing, financial and professional services, and more. We've faced many of the marketing issues you do – and we know how to get results to positively impact your bottom line. Our service model lets you engage us in a number of different scenarios, based on your needs and goals, whether strategic, tactical or both. We can be your out-sourced marketing team. We provide growing companies the marketing strategy and support services they need, when they need them – without the burden of hiring, training and increasing fixed costs. Find out more about onDemandCMO... “An integral part in the growth and success of our company for almost 10 years, Monique is a great communicator, producer and manager of talent. I highly recommend her and her team.” Chris Keating Owner, Principal Keating Concept STRATEGIC 1 If you face a strategic crunch, we can become your "CMO Advisor." Strategic Planning We are available to join your executive meetings and make Board presentations. It's a collaborative process that yields results you can confidently endorse. Using various analytical approaches we review your business model, branding, marketing position and channel strategy. Our insights can help you answer: % What is the brand’s recognition/perception? % Where do you stand relative to your key competitiors? % Is your marketing message relevant? % Is your pricing strategy consistent with the brand’s value proposition? % Are your distribution channels performing effectively? TACTICAL 2 If you face a tactical crunch, we can execute a go-to-market plan. Marketing Communications Our core capabilities include: % Creative development (design, layout and copywriting). % Advertising, promotion and media. % Interactive (web and email marketing). % Direct-response programs to generate leads and/or sales (print, email, web or TV-based). % Event marketing, trade shows, conferences, sponsorship events and membership/affinity programs. % Channel marketing programs. % Sales support, collateral, presentations and proposals. “When we saw how quickly onDemand understood our business, issues and needs coming out of a strategic planning project – and fit in with our team- it was a “no brainer” to have them do the execution as well.” 1 2 3 4 WHO USES US. Smaller, growth-oriented companies without an in-house CMO. These companies need strategic marketing but can't afford to bring that resource in-house. Medium-size and larger companies that have a CMO but... WHERE TO BEGIN. Jon Russo SVP Marketing & Product Marketing SES Americom At onDemandCMO we understand that daily pressures and short-term deliverables rarely give you time to develop longrange strategic plans that will unleash your company's growth potential. So, for many clients, our first engagements are strategic. At crucial times need a marketing brain trust that the CMO can turn to, to discuss ideas and strategies. Companies that lack sufficient resources to quickly "scale" to meet a marketing deadline. We can provide a responsive, professional marketing staff. Professional investors who are involved with new companies. They want marketing help without adding to overhead. Other clients prefer to start with tactical assignments. We can start with either. Wherever we start, we provide you what you need to meet the crunch. We help you get better traction and sales from your marketing investments. On demand.