6/8/2014 211: How to Do Business With SuperValu Greg Zwanziger, Supervalu Jackie Jones, 1WorldSync June 11, 2014 1 6/8/2014 Company Overview © GS1 US ALL RIGHTS RESERVED 2 2 6/8/2014 SUPERVALU COMPANY INFORMATION • SUPERVALU – Revenue $17 billion – 50% Independent Business (wholesale) – 25% Corporate Retail • Cub Foods, Shop N Save, Farm Fresh, Shoppers Foods, Hornbacher’s – 25% Save A Lot • Completed the sale Albertsons last year – – – – Albertsons – Southern Cal, Portland, Salt Lake City, Boise Jewel Acme Shaw’s © GS1 US ALL RIGHTS RESERVED 3 3 6/8/2014 Data Synchronization © GS1 US ALL RIGHTS RESERVED 4 4 6/8/2014 DATA SYNC - SUPERVALU CURRENT STATUS • • • • Almost 1300 suppliers in production Almost 80% of non-perishable dollar volume Syncing over 400,000 GTIN's Warehouse suppliers in these categories should already be syncing! – – – – – – Grocery Frozen Dairy General Merchandise Health and Beauty Care UPC’d - Bakery, Deli, Meat and Produce (non-commodity) © GS1 US ALL RIGHTS RESERVED 5 5 6/8/2014 EXECUTIVE SUPPORT FOR DATA SYNC Dear Vendor Partner: SUPERVALU has been synchronizing item data via the Global Data Synchronization Network® (GDSN®) with our Vendor Partners for over ten years. As a result, almost 1300 Vendor Partners, including competitors of yours, benefit from a more efficient and cost-effective relationship with SUPERVALU. We expect all of our suppliers to join us in this important industry initiative to drive efficiencies across the entire supply chain. By implementing these GS1 Global Standards you will be able to leverage your investment across dozens of US based retailers who are implementing GDSN®. SUPERVALU has chosen 1WorldSync as our GDSN Certified Data Pool. To learn more about getting started synchronizing data with SUPERVALU visit our landing page at http://pdm.1sync.org/supervalu. Once you are ready to begin syncing with us contact DataSync@SUPERVALU.com, with the completed the Trading Partner Data Sheet. Synchronizing accurate item data is an integral part of supply chain business processes across the globe. We thank you in advance for executing against this important initiative. Sincerely, Janel Haugarth President Independent Business © GS1 US ALL RIGHTS RESERVED 6 6 6/8/2014 HOW SUPERVALU USES YOUR DATA FROM GDSN? • Extensively using data sync as a driver for wide variety of systems and functionality – Buying, warehousing and transportations systems • Weights, measurements, ti, hi, order increments, etc. – Retail pricing, shelf schematics and point of sale systems – Consumer facing notification • shelf labels, nutritional labeling, allergen declarations – Regulatory compliance • SNAP, WIC , tax, deposits, CRV © GS1 US ALL RIGHTS RESERVED 7 7 6/8/2014 KEY SUPPLIER EXPECTATIONS • • • • Follow GTIN Allocation Rules & educate staff Publish new items as soon as possible Publish accurate data Send all SUPERVALU Required Attributes © GS1 US ALL RIGHTS RESERVED 8 8 6/8/2014 GTIN EDUCATION • Educate your sales team on GTIN • Always provide both consumer and shipping GTINs on published documents (use full 14 digits) • Inner packs should have GTIN assigned • Orderable Pallets/Modules should have GTIN and be published • Follow GTIN validation rules Assignment Rules • GS1 Provides many avenues for GTIN education © GS1 US ALL RIGHTS RESERVED 9 9 6/8/2014 PUBLISH NEW ITEMS ASAP • Timely publications will eliminate manual keying and related errors – Initial manual item set up frequently provides poor data quality – impacting both organizations • Work with your rep so that all items to be presented to SV have been published before presenting • Publish with “preliminary” data as early as possible – We automatically update key weights and measure fields with any changes • Your rep still controls timing of the presentation to our merchandiser • GM/HBC Vendors should publish items after initial meeting with their SUPERVALU merchant © GS1 US ALL RIGHTS RESERVED 10 10 6/8/2014 NEW ITEM BUSINESS PROCESS • Publish new items via data sync – At least 1 week before the merchant meeting (except GM/HBC) – 14 weeks prior to first ship date – Supplier data sync and business rep need to coordinate – Eliminates supplier data entry to create items in SUPERVALU portal © GS1 US ALL RIGHTS RESERVED 11 11 6/8/2014 PUBLISH ACCURATE DATA • It is critical that accurate data is sent via GDSN • The new item process is where most bad data enters the supply chain • Accurate detailed descriptions are critical • Expect our suppliers to follow the GDSN Package Measurement Standards and the industry Data Quality Framework • Inaccurate data causes increased costs in every step of the supply chain • Inaccurate data will cause lost sales! © GS1 US ALL RIGHTS RESERVED 12 12 6/8/2014 WHY USE DATA SYNC FOR NEW ITEMS • Data sync provides more complete data • Creates a SV Corporate Code based on the data sync publications • Product images are required – extensive audit process for items – Poor data will result in items being rejected and forced to resubmit • Your Rep will need to select data sync’d items to submit costing and preliminary deals © GS1 US ALL RIGHTS RESERVED 13 13 6/8/2014 ATTRIBUTE REQUIREMENTS • Suppliers are expected to publish – Product Images – Bar Code Type – Nutrition and supplemental facts – Allergen Declarations – Gluten Fee Declaration – Primary Method of Delivery – Shelf life – Returnable/Recyclable – Seasonal flags – Stacking Factor – Coupon Family Code – Replacement/Replaced by GTIN © GS1 US ALL RIGHTS RESERVED 14 14 6/8/2014 IMAGE REQUIREMENTS • SUPERVALU requires images for all consumer scannable items • URL for low resolution images required today • Critical for all new items published to SUPERVALU – Images must be provided when you publish the new item • Hosted by suppliers, 1WorldSync or other solution provider – Images should show all sides of product • GTIN bar code, nutritional/supplemental facts, allergens, ingredients • SUPERVALU supports the 1WorldSync Retailers Image Roadmap – Planograms – Advertising/eCommerce – SUPERVALU © GS1 US ALL RIGHTS RESERVED 15 15 6/8/2014 SUPPLIERS NEED TO BE PROACTIVE • Should support any information that appears on your consumer product or on its packaging • Trade Item Description (Product Description) attribute should have no abbreviations and be complete • Full list of attributes is posted on the SUPERVALU – 1WorldSync landing page … www.1worldsync.com/supervalu © GS1 US ALL RIGHTS RESERVED 16 16 6/8/2014 DATA SYNC - DSD • Start sending DSD items – Use the GLN for Minneapolis/Hopkins, MN – Sync consumer UPC’d items – Send case pack GTIN information if delivered in case quantities – Contact datasync@supervalu.com prior to first publication – Primary Method of Delivery is required for all DSD suppliers – Do not sync “hi-cone” type items where the GTIN is submitted is not printed on the selling pack © GS1 US ALL RIGHTS RESERVED 17 17 6/8/2014 GDSN SCORECARD • Publish current top to top scorecards on a quarterly basis – Percentage of total items carried by SUPERVALU synchronized • Target goal is: > 90% – Percentage of new items created by data sync • Target goal is: > 80% • GTIN allocation rule compliance – Target goal is no major GTIN assignment violations • Accurate and complete item descriptions – No abbreviations are allowed in the long description • Missing critical attributes – Images, Primary Delivery Method, Bar Code Type, – Future scorecarding on Nutritional, Allergen and related data © GS1 US ALL RIGHTS RESERVED 18 18 6/8/2014 PROVIDE SUPPORT DATA SYNC FOR ALBERTSONS • Transitions services agreement to support procurement including data sync – Albertsons LLC • Portland, OR • Salt Lake City, UT • Southern California, (Brea & Irvine) • Boise, ID • Not syncing the old LLC locations (Phoenix, AZ & Ponca City, OK) – New Albertsons Inc. • Jewel-Osco (Chicago area) • Acme (Philadelphia area) • Not syncing - Shaw’s & Star Markets © GS1 US ALL RIGHTS RESERVED 19 19 6/8/2014 SUPERVALU GDSN WEBSITE © GS1 US ALL RIGHTS RESERVED 20 20 6/8/2014 HOW TO SYNC WITH SUPERVALU © GS1 US ALL RIGHTS RESERVED 21 21 6/8/2014 1WorldSync Update © GS1 US ALL RIGHTS RESERVED 22 22 6/8/2014 Expand Enabling product quality, safety, sustainability, Corporate Social Responsibility (CSR) and global procurement teams to address product information risk and regulatory compliance across global supply chains. e.g. EU1169 | UDI | MSDS | CPSIA | RoHS Grow Enabling sales, supply chain, B2B and IT services teams to setup and exchange quality product master data with trading partners, via a single global connection point. Enabling marketing , eCommerce, agencies & app. developers to grow Omni‐ channel sales ‐ using trusted product information, images and assets, from original owners. e.g. GDSN MDM | Order‐to‐Cash Source‐ to‐Settle | Supply Chain Efficiencies e.g. eCommerce | Omni‐channel enablement | Mobile Commerce, & B2B2C © GS1 US ALL RIGHTS RESERVED 23 23 6/8/2014 HOW 1WORLDSYNC CAN HELP • Follow GTIN Allocation Rules & educate staff – Multiple educational options available (www.1worldsync.com; www.gs1us.org; 1WorldSync custom training) • Publish new items as soon as possible – Business Process Optimization assessment • Publish accurate data – Education options available via 1WorldSync website and data comparison/accuracy tools available • Send all SUPERVALU Required Attributes – Review the Supervalu landing page www.1worldsync.com/supervalu – Item Management (IM) customers can leverage the 1WorldSync Digital Asset Management functionality to host and manage digital assets (images, video, documents) required by Supervalu © GS1 US ALL RIGHTS RESERVED 24 24 6/8/2014 1WORLDSYNC DIGITAL ASSET MANAGEMENT • Provides suppliers with the ability to store and distribute the digital assets associated with the items managed on the 1Worldsync platform • This feature allows suppliers to upload images and tag them with the appropriate metadata, then distribute the items through the GDSN® or to Non-GDSN recipients using a set of web service based APIs • Recipients may use the digital asset links transmitted via the GDSN or through the APIs to retrieve the images in the correct size to meet their needs SUPPLIER GDSN • Centralized catalog of supplier images, stored in 1WorldSync’s Cloud SUPPLIER API 1WS IMAGE DATABASE RECIPIENT • Allows suppliers to comply with multiple image requirements in one step SUPPLIER © GS1 US ALL RIGHTS RESERVED 25 25 6/8/2014 Case Labeling Requirements © GS1 US ALL RIGHTS RESERVED 26 26 6/8/2014 CASE LABELING REQUIREMENTS • All cases shipped to our warehouse should have 14 digit bar code – GS-128 – Interleaved 2 of 5 • Consumer barcode should not be on cases unless the case is intended for retail sale • Case GTINs must be different than a consumer GTIN © GS1 US ALL RIGHTS RESERVED 27 27 6/8/2014 EDI Implementation © GS1 US ALL RIGHTS RESERVED 28 28 6/8/2014 EDI AT SUPERVALU • Warehouse Vendors UCS/EDI transactions – – – – – Orders/Invoices – Required for all merchandise vendors Price Information Advance Ship Notices Military Distribution – Full set of EDI transactions Vendor Managed Inventory • DSD Vendors – – – – DEX Rapid expansion of Scan Based Trading Price Changes Promotion Announcements © GS1 US ALL RIGHTS RESERVED 29 29 6/8/2014 EDI AT SUPERVALU • Foundation of B2B commerce with our suppliers – – – – 36 EDI transactions sets 7000+ trading partners 30 million transactions Extensive implementation of AS2 communications • Save- A-Lot EDI functions were consolidated into SUPERVALU last year • EDI support for all Albertsons locations: – Salt Lake City, Southern Cal, Ponca, Phoenix, Boise and Portland – Jewel, Shaw's/Star Markets and Acme © GS1 US ALL RIGHTS RESERVED 30 30 6/8/2014 SUPERVALU CONTACTS EMAIL ADDRESSES • EDI – SUPERVALU, Save-A-Lot & Albertsons: ec.helpline@supervalu.com • Global Data Synchronization – SUPERVALU: data.sync@supervalu.com © GS1 US ALL RIGHTS RESERVED 31 31 6/8/2014 Questions? © GS1 US ALL RIGHTS RESERVED 32 32