SPECIAL SECTION: Meetings & Event Planner, Pg. 17-24 MEETINGS & EVENTS SPECIAL ADVERTISING SECTION { &E Colorado Society of Association Executives Winter 2014 (vol. 8 issue 1) | www.csaenet.org EXCELLENCE BY ASSOCIATION How to Say Anything to Board Members and Volunteers: Creating Powerful Relationships That Work + M&A IS TRANSFORMING THE AMS LANDSCAPE: 5 things you need to consider before your next RFP CSAE MEMBER SPOTLIGHT: Get to Know Roberta Herman — Leveraging Life Lessons, Curiosity and Relentless Determination for Success THE MYTHBUSTER Bob Harris Uncovers Plausible Solutions for Today’s Board Volunteers csaenet.org | winter 2014 | 1 DENVER HAS A STATE-OF-THE-ART CONVENTION CENTER SURROUNDED BY 8,400 HOTEL ROOMS. You know about the Blue Bear outside the Colorado Convention Center. But did you know that the building is LEED Certified? You know Red Rocks Amphitheatre is a top concert venue. But you probably didn’t realize you can hold a meeting there. We dare you to see Denver in a whole new way at TruthOrDareDenver.com The Colorado Convention Center’s 40' Blue Bear, I See What You Mean, by Denver artist Lawrence Argent, has become a Mile High City icon. PLAN AN OFFSITE AT A ONE-OF-A-KIND VENUE. ONE BUILT 250 MILLION YEARS AGO. 2 | winter 2014 | csaenet.org contents winter 2014 vol. 8 issue 1 6 features 6 Should You be Concerned About Your AMS Vendor? 14 10 How to Say Anything to Board Members and Volunteers: Creating Powerful Working Relationships 14 Challenges in the Board Room 16 Advice From Your Peers – Best Read of 2013 departments News from the President. . . . . . . 5 Book Review. . . . . . . . . . . . . . . . . . . 25 Tech Tip. . . . . . . . . . . . . . . . . . . . . . . . . 25 Member Spotlight. . . . . . . . . . . . . . 26 GO DIGITAL An e-version of Executive Memo becomes available on www.csaenet.org once the issue is published. It’s a fun, interactive way to experience and share the magazine, with enhanced video content throughout. Between editions, keep up on all things CSAE via Facebook, Twitter and LinkedIn CSAE Photo Summary . . . . . . . . 28 Executive Memo is the quarterly publication of Colorado Society of Association Executives (CSAE) and is provided as a benefit to members. Submit your article by e-mail to editorial@associationmediapartners.com. Deadline for all material is six weeks prior to issue date. Submissions are edited and published as space allows. Letters to the editor, suggestions, comments and encouragement are welcome. Expressed opinions and statements in this publication do not necessarily represent the opinions of the CSAE board of directors or its membership. The Mission: CSAE is the community that fosters personal excellence for all within the association management profession. The Promise: CSAE is committed to delivering high-value programs and services. If a CSAE member is not completely satisfied with any CSAE offering, CSAE will make it right or refund the member’s money. CSAE is: All about leadership Committed to association excellence Future-focused Unique learning opportunities An effective advocate csaenet.org | winter 2014 | 3 CSAE_winter_2014_Layout 1 2/6/14 10:27 PM Page 1 Colorado Society of Association Executives www.csaenet.org WINTER 2014 Published For: Colorado Society of Association Executives (CSAE) 8690 Wolff Court, Suite 200 Westminster, CO 80031 www.csaenet.org 303.368.9090 office 303.650.1450 fax ■ ■ ■ ■ ■ ■ ■ ■ Green meetings made easy 20,000 sq. ft. of flexible meeting space 8,000 sq. ft. Grand Ballroom Spacious atriums for social events 150 guest rooms and suites on-site 600 additional rooms nearby Just minutes from Rocky Mountain Nat’l Park Affordable meetings year-round Call today! 970.577.3956 :: klynch@estes.org :: www.EstesParkConferenceCenter.com SPEAKER PROFILES – Coming in the next issue! Invigorate your next meeting, ignite your members with cutting edge content, motivate them with inspirational talent. Professional speakers will tell you why they should be invited to your next event or meeting. Executive Memo is the official magazine of CSAE, Colorado Society of Association Executives. CSAE brings together association leaders to foster professional and personal excellence through unique learning opportunities that inspire members to achieve more and guide associations into the future. CSAE EDITORIAL COMMITTEE: MARILEE YORCHAK, CAE, CHAIR Business Marketing Association – Colorado marilee@bmacolorado.org 303.607.9957 FRANCINE BUTLER, PHD, CMP, CAE Empressa Consulting francine@empressaconsulting.com 303.725.2526, ext. 105 HEIDI M. GORDON, CAE American Society of Bariatric Physicians heidi@asbp.org 303.770.2526, ext. 105 BRENDA HULL Aucta Communications brenda.e.hull@gmail.com 303.912.3365 LANCE RITCHLIN Financial Planning Association lance.ritchlin@FPAnet.org 303.759.4900, ext. 7167 MOLLY SAUSAMAN Rocky Mountain Insurance Information Association molly@rmiia.org 303.777.6354 LAURIE SHIELDS Laurie Shields Design laurieshields@me.com 303.777.6354 Contact VCLARK@ASSOCIATIONMEDIAPARTNERS.COM 303.502.2507 For Details LESLIE SHIVERS, CAE Association Pro to Go leslie@associationprotogo.com 303.359.2751 CSAE EXECUTIVE DIRECTOR JOAN TEZAK, CAE, CMP joant@csaenet.org CSAE PRESIDENT GREG WILLIAMS, MBA, MA Redpoint Resources, LLC 1566 Saint Paul St. Denver, CO 80206 greg@redpoint-resources.com 303.748.0321 PUBLISHED BY: Association Media Partners 6334 South Racine Circle, Suite 200 Centennial, CO 80111 303.502.2515 office www.associationmediapartners.com SALES CONTACT: Veronika Clark, Publisher veronika@pubgroup-intl.com 303.502.2507 office 303-675-3947 fax 4 | winter 2014 | csaenet.org NEWS from the president Associations as Agents of Social Change T he more I think about association management, strategic planning, board, and program issues, the more I am convinced that associations are fundamentally agents of social change. Trade and professional groups bring this about largely through engagement in the legislative and regulatory process. Charitable organizations generally bring this about through their community projects. We all do so through education, information, and social networks. Associations are often incubators for our future political leaders and elected officials. They are also sometimes lead by former political leaders and elected officials. As an association executive with a large amount of influence, make sure you tell your story well. Know the economic impact that your members have in their community and state. Also remember to identify the less tangible, but arguably more important, social and behavioral effects of your association’s efforts. For example, is there a story about one member’s success with one client or one patient? Ask yourself every day if you are educating your members, your stakeholders, and the general public about your industry, your profession, and your purpose or are your leaders spending your time and talent arguing about the color of the napkins at your next big gala? Our collective legacy will not be based on the mundane, day-to-day things we do to keep all the moving parts moving. We will be remembered for how our organizations affect individual lives and how we help our members improve the world, one client, customer, or patient at a time. Associations hold a unique place in our society to accomplish this. At CSAE, we are wrapping up an economic impact survey and will unveil it in February. I try to remind myself every day to ask one simple question about everything we do at CSAE. How does this help our members advance their associations? It is amazing how this helps bring things into focus. With this in mind, let’s all make great things happen in 2014. Greg Williams, MBA, MA Redpoint Resources, LLC csaenet.org | winter 2014 | 5 6 | winter 2014 | csaenet.org Should You Be CONCERNED About Your AMS Vendor? By Alan Browning O ver the past year, we have seen several association management system (AMS) vendors merge or be acquired by other software companies. This even included some well-known vendors that have been around for a number of years, such as Avectra, Gomembers, YourMembership, and Affiniscape. Rumor has it that some other major players are seeking to be acquired or merge. All of this activity is causing concern among association executives regarding the stability of the AMS industry in general. While nobody has a crystal ball, in this article, I will try to provide some perspective on the industry, how we got here, and where we may be going. Why are companies merging or changing hands? Twenty years ago, there were only a handful of viable AMS vendors because the cost of computers and software development was so high, most associations couldn’t afford packaged systems. The systems were generally DOS versions of older mini-computer-based systems. When Windows came along, we saw a number of new vendors enter the marketplace, while some of the older vendors couldn’t make the technological transition and needed financial assistance to upgrade their systems and make them Y2K-compatible. At that time, we saw long-term vendors such as Smith Abbott, Aztec, MEI, MemberTrak, and DMG merge. In fact, by the early 2000s, there were probably only about 10-15 viable AMS vendors. With the recent advent of Web-based systems and low-cost hosting, it seemed everyone with a PC became an AMS developer. Today, almost 50 companies have AMSs for sale. Only a few of these systems can meet the needs of large associations (more than 40 staff members) and a few others target staff sizes of 10-40. That leaves a lot of vendors to compete for the smaller associations. While there are probably more than a thousand small associations; development costs are still substantial and pricing is highly competitive. Let’s face it, at less than $200 per user per month, it takes a lot of users to pay for a vendor’s sales, support and development staff, datacenter costs, etc. Many of these companies will find it hard to obtain sufficient market share to survive on their own. Therefore, we will probably continue to see more mergers and acquisitions. Should you be concerned about the stability of the industry? The good news is, we have not generally seen vendors with any sizable market share simply close their doors. System maintenance and hosting agreements represent steady revenue streams and if a vendor is in financial trouble, a competitor will acquire that revenue stream and support the product to keep the money flowing. Vendors such as Avectra and Gomembers accepted venture capital several years ago to provide an infusion of R&D funds and to obtain more professional management. Venture capital companies expect to build market share and sell the company, so the sales of those two companies were inevitable. Are there technologies on the horizon that could cause some vendors to fall behind? Absolutely! In my opinion, client/server- and customer-hosted systems are dying fast. Only the largest associations should consider hosting their own system. Modern systems should be Web-based and integrated with a content management system, and the vendor should provide managed services hosting at a redundant and secure datacenter, staffed and supported 24/7. Mobility is vital in today’s world, as most of your members probably already access information and process transactions with mobile devices. The system csaenet.org | winter 2014 | 7 “Finally, we are finding that chief marketing officers at associations are garnering more and more of an association’s budget, so a system’s ability to support marketing and communications efforts is also vitally important.” should automatically support mobile devices without having to develop custom Web apps. Industry-specific social networking is also a growing trend for associations. Members are finding that general sites like Facebook are uncontrolled and they want to know they are networking with other professionals in their industry. Finally, we are finding that chief marketing officers at associations are garnering more and more of an association’s budget, so a system’s ability to support marketing and communications efforts is also vitally important. While these technologies are not as revolutionary as Windows or the Web, the investment to keep up to date is still substantial. What questions should you ask your current or prospective AMS vendor? Because most of the AMS vendors are not publically traded, it can be difficult to get them to release audited financial information; however, there are some important questions you should ask: • What is your product roadmap for the next 2-3 years? • What are your total revenues? • How is your company funded? •A re you actively seeking venture capital or merger/acquisition opportunities? • How much do you spend each year on research and development? • Is your strategy to build everything an association needs within your system or to partner with best-of-breed partners to meet some of those needs? • Who are your strategic partners? • Is your system available in the cloud? • Who manages the datacenter and how is it staffed? (hint—the datacenter shouldn’t be in the owner’s garage) • Has your system and datacenter been validated as Payment Card Industry (PCI) compliant? • What is your liability if my members’ credit card information is stolen? • Is your system architecture “responsive” so that it works on all platforms (i.e., Internet Explorer, Chrome, IOS, and Android) and screen sizes without modification? Creativity inspired by nature YOUR JOURNEY TO SIMPLICITY EVENT AND MEMBER MANAGEMENT Member Directory Centralize member data & reduce time on upkeep. Looking for a fresh perspective? Team Building We have just the creative workspace you need here at Beaver Run Resort & Conference Center. With 40,000 square feet of space, and exceptional service, we can accommodate your every need. Catering from Fun to Formal Reconnect, rejuvenate, relax, and work on your turns... 40,000 sq. ft. of Flexible Space The Spa at Beaver Run Ski-in/Ski-out Location PROMO CODE: CSAEM Located slopeside in Breckenridge 800.288.1282 · BeaverRun.com 8 | winter 2014 | csaenet.org Non-Dues Revenue Bolster revenue with ads, sponsorships, & donations. Reporting Keep a close eye on trends to stay ahead of the pack. LEARN MORE 612-284-4229 hello@associationsonline.com • How many customers do you have on the current system version? • How many new customers have you added in the past year? • Who are your largest customers? • Who are your customers similar to our association? What questions should you ask yourself about your AMS? In summary, I don’t think we are on the verge of a major shake-out of AMS vendors and there is no reason to panic. However, we will continue to see mergers and acquisitions and ultimately there will be fewer vendors and fewer systems in the marketplace. Changing AMS systems is expensive and can be disruptive to your operations and member services. Therefore, it is not a decision to be taken lightly, but you should be considering the long-term viability of your vendor and plan for a change if necessary. Ask yourself the following questions: • Does our association provide members a system that allows them to get information and process transactions whenever they want on whatever device they have? • Is the system reliable, secure, and supported 24/7? • Does our AMS vendor have sufficient market share to continue to invest in their product and keep it up to date with technology? • Is their market share increasing? • Is our vendor financially stable? • Do we see signs they are unable to support the product as they once did or has the pace of introducing new features slowed? • What is our relationship with our vendor? Do they treat us as a partner seeking a win-win? Do we treat them as a business partner or an advisory? • What are other customers saying about our system? • Does our association have plans to offer new products or services and can our vendor help us get there? • When should we be thinking about changing systems, keeping in mind it may take us 12-24 months to select and fully implement a new AMS? I would like to thank Brian Bruffey of Protech Associates and Rob Miller of 20Twenty Consultants for their contributions to this article. About the author: Alan Browning is CEO of Management Advisors, Inc. in Castle Pines, Colorado. He has consulted to associations nationwide on their use of information technology for more than 20 years. For more information, contact Alan at 303-796-8040 or AlanB@ManagementAdvisors.com. VAIL CASCADE RESORT 800.781.1119 | VailCascade.com Find a new altitude with your next meeting at Vail Cascade Resort. Along the banks of Gore Creek, this Four Diamond ski-in ski-out mountain retreat features the very best of Colorado. With every amenity necessary to make the most of each stay, including authentic Colorado cuisine and craft beer at Atwater on Gore Creek; the incomparable Aria Athletic Club & Spa; the area’s most comprehensive conference facility; and a wide variety of accommodation offerings, Vail Cascade provides elevated experiences delivered by a team whose true passion is to serve and share the Colorado they love. 1300 WESTHAVEN DRIVE | VAIL, CO | 81657 vcr-groups@destinationhotels.com csaenet.org | winter 2014 | 9 How to Say ANYTHING to Board Members and Volunteers: Creating Powerful Relationships That Work By Shari Harley L eading an association is challenging in ways your friends who work in corporations will never understand. Who besides association executives gets a new boss every year, has to manage volunteers rarely seen, and has board members with different interpretations of your role? Rather than just surviving a difficult President or ineffective board, association executives can make these relationships work for them. Association executives and boards only have one year together. They don’t have time to guess how to work with people or how to best leverage people’s skills and experience. They don’t have time for strained relationships with poor communication. To have a productive year, boards and association staff need to work well together when the year starts, not six months into the members’ term. As counter intuitive as they may sound, start your board terms differently than how you think you should. Rather than starting the year with strategic planning and goal 10 | winter 2014 | csaenet.org setting, start your first board meeting or retreat by setting expectations and asking questions to help board and staff members get to know each other better. Because until you know who you are working with, why fellow members joined the board, and what others are expecting of you, you’re not ready to begin working. When I lead association board retreats and meetings, we start the day by setting expectations. First we set expectations for that day’s meeting and all ensuing meetings that will take place during the year. We make a list of the guidelines by which board members agree to be held accountable, write those guidelines down, and board members and staff review them at every meeting. Then I pose a series of questions I call Candor Questions® to the group and give them time to answer the questions together. Here are a few of the Candor Questions® board members and staff answer, as a group, during the retreat: • Why did you join the board/staff? What are you hoping the experience will provide? • What skills do you bring? How can we best leverage your talents and experience? • What past work experience or education do you have that we may not know about? Next we discuss working style preferences, so the board and staff work together efficiently and don’t unknowingly frustrate each other. Here are a few of the working style preference Candor Questions® participants answer: • How do you like to communicate? By phone, in person, via email or text? • Are you a morning or a night person? What time of day do you do your best work? • What time of day do you prefer to meet? • What are your work-related pet peeves? • How will I know when you’re frustrated? • On what can we partner and work together? • What information do you want to receive from me, how frequently, with what level of detail, and in what format? The last step of the getting-to-know you process is to give chapter csaenet.org | winter 2014 | 11 executives and board members permission to give feedback. People are human and human beings make mistakes. At some point during the year a board member will frustrate a staff member or another board member and vice versa. Because people tend to avoid conflict, board members and staff alike are not likely to talk to the person about their concerns. Instead they will likely tell someone else or work around the person. Talking about people rather than to them doesn’t work, especially for a group of people who only have a year to work together. Most people don’t give feedback because they are afraid of the consequence of doing so. It’s natural to be concerned about the other person’s reaction and thus opt to say nothing. Agreeing to give feedback directly, throughout the year, without experiencing a consequence for doing so, makes all the difference. It is the difference between being able to say anything to anyone and being able to say nothing. Agreeing to give feedback can sound something like, “We as a staff and board agree to talk to each other directly about whatever happens during the year. And when the conversation is over it’s over.” Asking for feedback can be very casual. You could ask the following questions: “We’ve been working on putting together this conference for a while and I wanted to ask how things are going. What’s working about how the committee is working together and what could we do differently?” It can be difficult to ask for and receive feedback. But consider the alternative. Without regular feedback we work with people in the dark, never knowing if we are damaging or WhippleWood CPAs provides accounting, tax and business consulting services to clients throughout the United States and abroad. We use a team approach to help clients accomplish their personal goals through a variety of services, including: • Accounting Services • Audit, Review & Compilation Services • Consulting Services • Employee Benefit Audits • Payroll Services • Taxation Services Contact us today to get our professionals working on your needs! 11852 Shaffer Drive, Building B Littleton, CO 80127 • 303-989-7600 www.WhippleWoodCPAs.com 12 | winter 2014 | csaenet.org WWCPAs_SMCAd_2012_Final.indd 1 9/7/12 9:06 AM strengthening our relationships. If you don’t have the time to have a retreat or if you don’t have regular meetings, setting expectation and feedback conversations can happen individually, both over the phone and in person. The conversations can be formal, like the one described above, or they can be informal. Whenever you talk with someone, ask a question. It could sound something like this, “I scheduled our meeting via Outlook today. Did that work for you? Would you prefer I do something different next time?” Or, “We always meet for breakfast on the east side of town. Does this time of day and location work, or would you prefer another time or location?” The point is to set expectations by asking more questions at the beginning of anything new. Don’t guest what “To have a productive year, boards and association staff need to work well together when the year starts, not six months into the members’ term.” people need and want from their board experience and from you. Ask! Here’s a review of how I recommend kicking off your year: Set and agree on guidelines of how meetings will be run. R eview those meeting guidelines at the beginning of EVERY meeting ALL year. People are human and human beings forget the guidelines and make mistakes. Set people up for success by establishing and reviewing guidelines every time you meet. A sk questions about skills, work history, desires and working style preferences. Train people how to work with and win with you by telling them what you need. Make it ok to both have and make requests. L astly, give permission to give feedback directly to people as things happen. Make it safe to tell the truth. These setting expectation and feedback conversations don’t happen once a year, they happen in an ongoing way. I implore you to take the time to get to know the staff and volunteers you work with better and differently. Don’t assume you know what strengths people bring or how they like to work. Likewise, don’t assume people will work with you the way you like to work. Every day we train people to work with us –either inadvertently or directly. Shari Harley, speaker and author of the book How to Say Anything to Anyone, runs Candid Culture, a Denver-based training firm that is bringing candor back to the workplace, making it easier to tell the truth at work. Shari speaks at conferences throughout the U.S. and conducts board retreats and trainings, helping boards hit the ground running. Learn more about Shari and read an excerpt from her book at: www.candidculture.com. STAY CENTRAL STAY UNIQUE STAY BRECKENRIDGE Two great properties offering over 30,000 sq ft of centralized meeting space & 400 guest rooms THE VILLAGE at BRECKENRIDGE DOUBLETREE by HILTON Historic downtown featuring over 200 unique boutiques, bars, restaurants, and unlimited outdoor activities CONTACT DEBRA GOODMAN 866-560-9019 breckresorts.com csaenet.org | winter 2014 | 13 Challenges in th 14 | winter 2014 | csaenet.org he Boardroom THIRTEEN FIXES By Bob Harris, CAE I n boardrooms across America, volunteers are eager to do a good job in their governance roles. But too often, myths and misguided practices are major challenges to a highperforming board. Limited Savings—Myth: “As a nonprofit organization, we cannot have savings.” There are no restrictions on exempt organizations’ savings. Similarly, nothing states that activities cannot generate excess revenue. If significant savings exist, there should be a reason for the reserves that aligns with the statement of purpose. Meeting Minutes Are Public—Another myth: “We must comply with open records laws and freedom of information requests, and allow guests to attend our meeting.” There is little basis for the statement. Generally the only public records are three IRS documents.1 State corporate law may require other records to be available to members, directors, etc. Meeting minutes record board actions and protect the organization—they are not a newsletter for members. Directors Won’t Have to Do Anything—“The nominating committee told me I won’t have to do anything and excused absences would be OK.” The nominating committee was wrong. Each director is expected to participate in governance. Board members have fiduciary duties to advance and protect the organization. Though the bylaws may state that an absence will be excused, stakeholders and members expect directors to fulfill their duties (duty of care). Misdirected Loyalty—Some organizations select directors from a chapter or industry segment. Mistakenly, those directors think they represent the sector from which they came. To be clear, once installed, they represent the interests of the “parent” organization and give up their loyalty to the originating group (other than to communicate interests). More than that could result in a conflict of interest. Management Is Easier Than Governance—Through many directors have management skills, it is not their job. The staff is responsible for management. Board governance focuses on policy development, strategic direction, and fiduciary duties. Managing or evaluating members of the staff is not governance. Committee Work at the Board Table—Committees are charged with tasks. Directors must respect the work of committees and not do the committees’ work at the board table. If a committee has not produced satisfactory results, clarify the charge and send it back for further work. Read to Lead—Leadership requires knowledge. Directors must be conversant in the governing documents (articles of incorporation, bylaws, policies, strategic plan, budget, and purpose statement). Compliance with the documents supports the doctrines of duty of obedience and voluntary immunity. No Roadmap—A strategic plan should frame nearly all discussions at meetings. When directors have new ideas, check them against the strategic plan to see if they “fit” or if something will need to be dropped from the plan in order to take on a new project. Keep the strategic plan on the board table. Alternates and Proxies—Some organizations allow for alternate directors and proxies. Because the elected directors are responsible for the organization, giving away one’s authority to a person who is less prepared than the director is impractical. Organizations are rethinking the wisdom of seating persons at the table who don’t have the knowledge or did not participate in orientation. Orientation Is Optional—Yearly orientation should be mandatory for all directors. Board training can be accomplished in as little as two hours—a small investment of time for a year of effective leadership. Agenda Format—Many agendas are filled with reports by officers, staff, and committees. Review the resulting minutes and you may find no significant motions advancing the mission and goals. It is OK to redesign the board agenda, moving reports to a consent agenda and focusing on items that will advance the mission and goals. Include the mission statement at the bottom of every agenda. Silence Is Not Golden—Some directors are silent because they don’t understand the process or topics. Board members should come prepared to discuss issues, offer solutions, and be ready to vote. If you can hear a pin drop in the boardroom, there is a problem. Size Matters—The average board comprises about 16 persons. Larger boards tend to delegate authority to a smaller executive committee. The trend is downsizing, although there is no correlation between board size and good governance. In 2008, the IRS opined, “very large boards may have a more difficult time getting down to business and making decisions.” Every board intends to produce significant results. Myths and poor practices can impede progress. Note: Bob Harris, CAE, offers free governance tips and templates at www.nonprofitcenter.com. He offers a self-paced governance review at the website. (Endnotes) 1 Form 990, Form 1023 or 1024, and the Letter of Determination. csaenet.org | winter 2014 | 15 Advice From Your Peers: Best Reads of 2013 By Marilee Yorchak, CAE Business Marketing Association, Colorado One of the best things about being a CSAE member is learning from your peers. In the spirit of that, we asked our CSAE membership: What was the best book you read in 2013 that was the biggest help to you in your job/career? Big Data: A Revolution That Will Transform How We Live, Work, and Think, by Viktor Mayer-Schönberger “This book gives a history lesson on changes in technology and the impact of how we use data. For example, using Google data on people buying flu medicine helps track flu outbreaks. Great read.” Recommended by Laurie Shields, Laurie Shields Design Outliers: The Story of Success, by Malcolm Gladwell “The author talks about life’s success factors. One of them is known as social capital, meaning tacit knowledge of how to get work done and be successful in different fields. The dinner table conversations inform the knowledge base of the next generation. You just learn the “how to do” things by listening to your parent’s stories!” Recommended by Diane Matt, CAE, WEPAN Race for Relevance: 5 Radical Changes for Associations, by Harrison Coerver and Mary Byers “We are streamlining our governance in order to shift valuable staff and volunteer resources to better serve our members.” Recommended by Cathy Rosset, AIA Road to Relevance: 5 Strategies for Competitive Associations, by Harrison Coerver and Mary Byers “With many useful practical tips, Coerver does it again. The concept of “Service Suites” is very useful in a strategic planning context. I’ve actually reorganized my entire menu of client services using this concept, which is so natural and intuitive, I kick myself for not thinking of it!” Recommended by Greg Williams, MBA, MA, Redpoint Resources Decisive: How to Make Better Choices in Life and Work, by Chip Heath and Dan Heath “What would your successor do? Aha.” Recommended by Cathy Rosset, AIA 16 | winter 2014 | csaenet.org The 4 Disciplines of Execution: Achieving Your Wildly Important Goals, by Chris McChesney, Sean Covey and Jim Huling “A simple, repeatable and proven formula for executing on your most important strategic priorities in the midst of the day-to-day whirlwind of activity.” Recommended by Brian Stockman, ASFMRA Associations Unorthodox: Six Really Radical Shifts Toward the Future, by Jeff DeCagna “DeCagna talks about the need for associations to carefully assess their dependence on revenues that flow from membership.” Recommended by Diane Matt, CAE, WEPAN (Note: This is an e-book and available by contacting Diane or the CSAE office) How to Practice: The Way to a Meaningful Life, by Dalai Lama “This introduced me to the concept of “calm abiding,” which is very useful when everyone about you is losing their head and blaming it on you. Similar to something out of Kipling’s ‘If.’” Recommended by Greg Williams, MBA, MA, Redpoint Resources Lean In: Women, Work, and the Will to Lead, by Sheryl Sandberg “I loved this book because it deals with issues women face in being a leader in a technology-driven world. It talks about sitting at the C-table (and yes, leaning in so people take you seriously), seeking challenges, taking risks and pursuing goals with gusto. There is also practical advice on negotiation techniques. I just gave this book to my daughter, a new college graduate in computer science. I predict it will serve her well!” Recommended by Marilee Yorchak, CAE, BMA Colorado SPECIAL ADVERTISING SECTION MEETINGS & EVENTS INSPIRATION, MOTIVATION AND REJUVENATION a craft beer in America’s Top Rated Downtown: all make a conference or business meeting Fort Collins. Take a delightful trip to the past on memorable. As do gorgeous mountain views, the Durango Silverton Railroad. Mountain bike and exciting outdoor activities, luxurious spas, mouth- hike amongst beautiful wildflowers and enjoy the watering restaurants and memorable cafes and bars. outdoor hot springs in Steamboat Springs. Meet In short, location is the key to success. outside in the fresh mountain air at the exclusive Next time your client network or association Park Hyatt Beaver Creek Resort & Spa. Savor a reconnects in person, let the beauty of Colorado’s meal at one of Vail’s world class restaurants, or visit landscape be your backdrop. Your members will Grand Junction on the western slope, where wine be inspired, your association rejuvenated, and as country is ripe for exploring. member and client relationships are rekindled, &E Discover the perfect Colorado location for your brainstorming on innovation and new and exciting next meeting or event in this special section focusing ways to do business will be a natural next step. on Colorado resorts and hotels. Let these special In Colorado, your options are rich any season. getaways invigorate your next meeting by providing In between meetings, play a round of golf with a setting to help you discover new perspectives panoramic mountain views at Golden’s Applewood and establish meaningful connections, ultimately Golf Course. Meet with members slope-side at inspiring your members and clients to grow ideas The Westin Snowmass Resort near Aspen. Enjoy into solutions. The Vista at Applewood Golf Course The Vista at Applewood Golf Course is proud to be Golden, Colorado’s premier event venue. With our stunning views, quality facilities, exquisite food and beverage, and professional planners, The Vista at Applewood Golf Course will impeccably meet all of your event needs. Our state of the art ballroom will complement any type of event and your guests may also enjoy 18 holes of golf. If you are looking for picturesque elegance, The Vista at Applewood Golf Course is a great choice, no matter the event! For all of your weddings, banquets, meetings & other events, contact our professional planners to get started today! (303) 278-6637 www.vistaapplewood.com csaenet.org | winter 2014 | 17 SPECIAL ADVERTISING SECTION The Westin Riverfront Resort & Spa at Beaver Creek Mountain MEETINGS & EVENTS Set your agenda to soar to new heights at Beaver Creek’s Westin Riverfront Resort & Spa, a destination that guarantees your attendees will depart feeling rejuvenated and ready to tackle any challenge. With 7,500 square feet of meeting space, the Silver LEED certified Westin Riverfront was named the “#2 Western Resort” for 2013 by Condé Nast Traveler. Amenities include two sunlit ballrooms, direct skier access via the Riverfront Express Gondola and Maya, Chef Richard Sandoval’s modern Mexican kitchen and tequileria. Book a summer 2014 meeting by Feb. 28, 2014 and enjoy group rates starting at $149/night, plus earn up to 100,000 Starpoints. (970) 790-6000 www.westinriverfrontbeavercreek.com The Westin Snowmass Resort The Westin Snowmass Resort is the ideal year-round mountain meeting destination. Westin Snowmass offers casual elegance, a slope-side location at the base of Snowmass, 254 fully renovated guest rooms including 17 one bedroom suites, multiple dining outlets, spa, extensive amenities and over 25,000 square feet of meeting space including the Westin Snowmass Conference Center. With a 10,800 sf ballroom and a variety of indoor and outdoor breakout venues it is the perfect choice. Enjoy great value and the picturesque setting of Snowmass with the amenities of Aspen just minutes away. Plus, earn bonus Starwood Preferred Planner points and great incentives on your next mountain meeting. (970) 923-8200 www.westinsnowmass.com 18 | winter 2014 | csaenet.org &E SPECIAL ADVERTISING SECTION The Steamboat Grand MEETINGS & EVENTS &E With the ski mountain out one door, and the vastness of the wide open Yampa Valley out the other, The Steamboat Grand is the perfect setting for your next meeting or event. Inside you will find all of the amenities of a premier hotel wrapped in a casual elegance that reflects Steamboat’s renowned western hospitality. The Steamboat Grand features 327 beautifully appointed hotel rooms and condos. In addition we offer 17,000 sq. ft of indoor/outdoor convention space, onsite restaurants, coffee shop, spa and fitness center; an outdoor heated pool and two large whirlpool spas. Contact our Sales Manager, Alan Johnson, at 970-871-5537, ajohnson@steamboat.com. (970) 871-5537 www.steamboatgrand.com Visit Fort Collins Fort Collins, Colorado is home to America’s Top Downtown, the only Nationally Designated Wild & Scenic River in the state, Colorado State University, and so much more. Whether your meeting requires 10 rooms or 2,000, Visit Fort Collins is here to assist you. Unique venues ranging from award winning breweries (Fort Collins is the Craft Brewing Capitol of Colorado, after all) to the newly opened Museum of Discovery. Planners and attendees alike will find Fort Collins to be welcoming and an exciting place to be. Come see us! Complimentary beer reception for new meeting bookings* *Some restrictions apply (970) 232-3845 www.visitfortcollins.com csaenet.org | winter 2014 | 19 SPECIAL ADVERTISING SECTION Durango Area Tourism Office MEETINGS & EVENTS Durango simplifies meeting planning with a diverse collection of meeting and convention facilities. Meeting planners enjoy the ease of event planning with specialized services and features such as customized site inspection, tours of the town, hotels, meeting facilities and attractions. Durango is rich with unique meeting and event venues offering exceptional settings, accessibility through our regional airport, delightful dining and great hotels. Durango’s hospitality community is united in our commitment to provide the best meeting service for your event. Come fall in love with Durango and be inspired to make your next meeting your best. (970) 247-3500 www.durango.org Homewood Suites by Hilton TM At Homewood Suites by Hilton we think life on the road should be more about life and less about the road. Whether you stay with us a few nights or a few months, we guarantee your stay will be comfortable and feel like home. Homewood Suites by Hilton® offers roomy one-bedroom and studio suites with the space you need to stretch out, work, or relax. Our 78 suites offer a perfect homeaway-from-home atmosphere, and are the largest suites in the extended-stay market. We provide complimentary full buffet breakfast AND Monday through Thursday dinner with beer/wine. We also provide meeting space with catering for your intimate receptions, meetings and events. Contact Stefanie Goodloe, Director of Sales and Marketing, 970-259-4067. (970) 259-2996 www.durango.homewoodsuites.com 20 | winter 2014 | csaenet.org &E SPECIAL ADVERTISING SECTION Grand Junction Visitor & Convention Bureau MEETINGS & EVENTS &E Here, groups can create their own adventure of golfing, rafting, hiking, road or mountain biking, or simply relax and find a restaurant with a patio to sip local wine and eat local food. Explore, taste and experience the 21 wineries of Colorado Wine Country set against the red rock canyons of the Colorado National Monument and the Colorado River. And for your meeting pleasure, we have 73,000 square feet of space, which includes a convention center, over 3,000 rooms and accommodating arrangements focused on customer service made by our professional staff. (800) 962-2547 www.meetgrandjunction.com Park Hyatt Beaver Creek Resort & Spa Award winning resort for all seasons, Park Hyatt Beaver Creek Resort and Spa is the heartbeat of the village in Beaver Creek. Experience newly renovated 20,000 sq. ft. of flexible meeting space, breathtaking mountain views and the largest ballroom in Vail Valley that is filled with natural light. Perfect for families, a luxury getaway, or a destination meeting, our mountain side location presents world-class dining, shopping, and every mountain adventure imaginable at your doorstep. Find sophistication, culinary expertise, and Hyatt Meeting Promise where attendees will be enriched. (970) 949-1234 www.parkhyattbeavercreek.com csaenet.org | winter 2014 | 21 SPECIAL ADVERTISING SECTION Visit Vail Valley MEETINGS & EVENTS The Vail Valley, home to Vail and Beaver Creek Resorts, is the ideal mountain location to host your group or meeting. Two world-class mountain resorts and numerous lodging properties to host groups from large to small – the Vail Valley has it all! Our mountain towns have something for everyone from small incentive trips to large corporate groups to participatory sporting events. Qualified meeting planners can take advantage of our Complimentary Site Inspection Program and visit us at no cost. Visit Vail Valley, Your Ultimate Meeting Destination. Contact Tina Schwab at 970-477-4007 or tina@visitvailvalley.com. (970) 477-4007 www.VisitVailValley.com Doubletree by Hilton Denver-Westminster The DoubleTree by Hilton Denver-Westminster is conveniently located just off highway 36 between Denver and Boulder giving you easy access to Downtown Denver and the Boulder area. With 180 well appointed guest rooms and 8,000 square feet of flexible meeting space we something for every style, budget and occasion. Other property features include complimentary wireless internet in guest rooms and meeting space, complimentary self-parking, shuttle service within an 8 mile radius, Starbucks, restaurant onsite and a Concierge Lounge featuring breakfast and an evening reception with appetizers and beverages. (303) 427-4000 www.denvernorth.doubletree.com 22 | winter 2014 | csaenet.org &E SPECIAL ADVERTISING SECTION Sheraton Steamboat Resort MEETINGS & EVENTS &E Welcome to your home away from home, the new Sheraton Steamboat Resort. Since the CSAE Annual Conference was in Steamboat last summer we have transformed our pool deck adding two fire pits, additional hot tub, remodeled poolside Café, and new cabanas to enjoy an outdoor massage. Your needs can be accommodated with one of four sizes of suites, Studio, One, Two and Three Bedrooms all beautifully appointed with full kitchens and living areas all under one roof. Bring your next meeting to the Sheraton Steamboat and enjoy up to five complimentary upgrades into our new Mountain Suites. Contact Vince Rosa 970-871-6529 or Vince.rosa@sheraton.com. (970) 871-6529 www.sheratonsteamboatresort.com The Curtis – A Doubletree by Hilton Bid boring business meetings adieu within the Curtis’ 28,000 square feet of meeting space, where creativity takes center podium. Just because you’re in a meeting doesn’t mean you can’t enjoy yourself! From our tic-tac-toe notepads to our creative menus, The Curtis will make even the longest meetings fun. From the minute you walk through our new lobby, you are immersed in the best pop-culture a Denver hotel can offer. Each of our newly renovated guest room floors has a personality all its own and every detail has been ‘revved up’ to create a boutique, one-of-akind downtown Denver Colorado hotel experience. (720) 889-4880 www.thecurtis.com csaenet.org | winter 2014 | 23 Colorado Society of Association Executives 2014 CSAE ANNUAL CONFERENCE THAT’S THE BEAUTY OF SNOWMASS Come to Snowmass for the 2014 CSAE Annual Conference. There will be new ideas to help your association and its members prosper. You’ll network with association executives, representatives from hospitality organizations and other vendors and suppliers. And, you’ll find time to relax, enjoying all that Snowmass and the Westin Snowmass have to offer. POST CSAE CONFERENCE EVENT SNOWMASS MAMMOTH FEST The Westin Snowmass Resort is looking forward to welcoming you in June for the CSAE Annual Conference. After soaking in all of the beneficial information from the educational sessions and taking advantage of the many networking opportunities, we invite you to extend your stay through the weekend. As an association executive we are offering you a complimentary guest room Friday, Saturday and even Sunday night so you may partake in the festivities of Snowmass Mammoth Fest. What better way to truly experience Snowmass than by enjoying the comfort of the Westin Snowmass Resort and the energy of Snowmass Mammoth Fest! If you would like to keep the fun going after the conclusion of the CSAE Conference please contact Jennifer Gray (970.618.1564 or Jennifer.gray@westin.com) to arrange your complimentary overnight accommodations. In addition to lodging for you and a guest, we will also provide breakfast Saturday and Monday mornings. The Westin Snowmass Resort will also provide transportation at your request to the Snowmass Mammoth Fest festival grounds in Snowmass Town Park. Will you be our guest? Snowmass Mammoth Fest (www.snowmassmammothfest.com), formerly Snowmass Chili Pepper & Brew Fest, returns for its 12th year on June 13- 15, 2014. Featuring 13 bands, over 25 micro-breweries and a two-day ICS sanctioned chili-cook-off, Snowmass Mammoth Fest is the ultimate way to kick-off the summer in Colorado. After a week of work at the CSAE annual meeting, Snowmass Tourism and the Westin Snowmass Resort invite all planners and their guests (1 guest per planner please) to join us for some great activities, meal functions and great music in the new VIP section at the MammothFest. Acts include Leftover Salmon, Chris Robinson Brotherhood etc. 24 | winter 2014 | csaenet.org BOOK review FISH! A Remarkable Way to Boost Morale and Improve Results Stephen C. Lundin, PhD, Harry Paul and John Christensen | Hyperion NY, 2000 | 112 pp. By Francine Butler, PhD, CMP, CAE, Empressa Consulting T he book I originally selected for this edition of the newsletter is some 400 pages long and what I consider “a heavy read”. The deadline got slower for publication and I found myself barely one-third though it. What to do?? Sitting on my desk was another book I dearly love and thought “what a perfect choice to end the year and begin the next”. It is likely that many of you have read this book considering it’s about 10 years old and remains one of the best management books ever published. Because it captures the joy, the satisfaction and just plain fun of work, I decided to make it the selection for this issue. This is from the inside cover: Imagine an environment in which people are truly connected to their work, to their colleagues, and to their customers. In this book, a fictional manager is charged with the responsibility of turning a chronically unenthusiastic and unhelpful department into an effective team. Down the street from her office is Seattle’s Pike Place Fish, a world famous market that is wildly successful thanks to its fun, bustling, joyful atmosphere and great customer service. By applying ingeniously simple lessons learned from the actual Pike Place fishmongers, our manager discovers how to energize those who report to her and effect an astonishing transformation in her workplace. The book is written as a parable (for those of you who might have forgotten—a story that teaches). It opens with the plight of Mary Jane who manages 30 staff and is unhappy at her job in a tip bank. She notes the reasons for staying at the job—salary, society and benefits. In fact, her department was known by management as the “toxic energy department” One day at lunch she wanders to Pike Place Market. For those of you who have been there, a description is not necessary. For those who have not, it is chaos surrounded by flying fish, fun and constant movement. Mary meets the manager of the fish market and their communications yield great wisdom applied to today’s workplace: There is always a choice about the way you do your work even if there is not a choice about the work itself. They identified four factors that define how the job gets done: • Choose your attitude • Play—make it fun • Make their day; it’s all about customer service • Be present—take an active part Needless to say Mary Jane applies the principles and turns her department around. And the simple take-away, apropos at the start of a new year is…change your attitude and enjoy your work. How to Split Your iPad Keyboard in Half TECH tip D id you know that your iPad virtual keyboard has several layout options, one of which is a split keyboard? Why would you want your keyboard split in half anyway? Imagine holding your iPad in the landscape mode, one hand at each corner. Then you come across a form on a website that you want to fill out or an email comes in that you want to reply to. If you split the keyboard in half, then each of your thumbs, which are already conveniently hanging out at the sides of your tablet, can easily type your content without you having to set your tablet down. (Think of texting on your phone.) And it’s easy to split your keyboard in half—once the virtual keyboard pops up, just grab each side of the keyboard with your thumbs and pull apart. The keyboard splits in half and each side slides over to sit just under your thumbs, where you can now readily access the keys. — Ken Sabey | Account Executive Vision Graphics Inc. csaenet.org | winter 2014 | 25 MEMBER spotlight Roberta G. Herman, CAE Photos courtesy of Roberta Herman, CAE Chief Executive Officer American College of Veterinary Internal Medicine Lakewood, Colo. Industry Experience: I have more than 13 years of association management experience. I have been privileged to work at several terrific organizations based in Colorado, including American Water Works Association, Museum Store Association, and Colorado Restaurant Association. Honors/Affiliations: Since 2011, I have served on the CSAE Board of Directors—currently, as president-elect. I also have held various community volunteer appointments. This past year, I was selected runner-up in the Colorado Better Business Bureau 2013 Torch 26 | winter 2014 | csaenet.org Awards’ Executive of Integrity Category. This category exemplifies an outstanding business commitment to fair, honest, and ethical practices. Although caught totally off guard by it, I later learned that my staff had nominated me—a true honor. Why are you a member of CSAE? Initially, I looked to CSAE for the education I needed when I moved into association work. Establishing relationships was not initially a priority for me; however, as a member, I’ve developed a virtual army of professional colleagues, trusted confidants and good friends through my involvement with CSAE. While it’s true that it can be “lonely at the top,” I have increasingly looked to my CSAE network for advice, guidance, and candid feedback throughout my association career. They are invaluable to me in so many ways, and I would never have met most of them without CSAE. What has contributed to your success? Collectively, the answer is many family members, friends, and colleagues who have each taught, inspired, and trusted me professionally and personally. Failures and mistakes offer fabulous life lessons. I trust my Milestone Membership 25 YEARS instincts—it has become my mantra to others. Also, my insatiable curiosity and relentless persistence—what I call my “curse”—are what I believe to be a big part of my success. I have a rock on my desk with the inscription, “Real Leaders are Ordinary People with Extraordinary Determination.” That sums it up for me. What do you do for fun? I’m a true Sagittarius who loves to travel. Last year, I took my first cruise. Having little interest in the Bahamas or an Alaskan cruise, I chose a Baltic voyage that included several Scandinavian ports and St. Petersburg. I added a side trip to Iceland—a true adventure. Also, I’ve been a longtime hiker and found my inner dancer several years ago. Pete Meersman, CAE, Colorado Restaurant Association Raya Roll, Renaissance Denver Hotel Raquel Rosen, MA, CAE, Colorado Academy of Family Physicians Thomas Schwartz, Beet Sugar Development Foundation 20 YEARS Kendal Frazier, National Cattlemen’s Beef Association Lois Rice, CAE, Colorado Gaming Association 15 YEARS Tim Jackson, CAE, CMP, Colorado Automobile Dealers Association Julie Hulstein, Community Health Association of Mountain Plains States Stephanie Stephens, Colorado Parks & Recreation Association Angela Busby, Park Hyatt Beaver Creek Resort & Spa Kathy Reak, Colorado Springs Convention & Visitors Bureau Jeff Sauer, Clarion Inn of Grand Junction Something people may not know about me: I’m the youngest of five girls. Obviously, my parents were hoping to finally have a boy and planned to name me “Robert” after my Uncle Bob. Instead, they got a “Roberta,” a name I’ve never liked but have grown into. And my Uncle Bob is incredibly proud of me! Douglas Slothower, Douglas W. Slothower, Inc. What would you be doing if you were not in the association industry? Perhaps a college professor—my passion for learning drove me to become an adjunct faculty member in Regis University’s MBA program several years ago. Working with the students was exhilarating and energizing. While work commitments and travel have forced me to set aside teaching for now, I hope to return to the classroom soon. Julie Evans-Schmitt, Apartment Association of Metro Denver How did you begin working in associations? I began my career in IT systems. Early in my career, I installed and demonstrated a software package at AWWA. I was intrigued to learn what associations do. Several years later, I started my association career there as chief information officer and became “hooked.” Jennifer Simpson, International Titanium Association 10 YEARS Sonia Riggs, CAE, Colorado Restaurant Association Christine Bumgardner, Center for Financial Training Kathleen Ceseretti, Providence Convention & Visitors Bureau Mark Williams, Apartment Association of Metro Denver 5 YEARS Rachel Massman, Courtyard by Marriott Denver Cherry Creek Ann Mehan Crosse, CAE, CMP, The Resource Center for Associations Roberta Herman, CAE, American College of Veterinary Internal Medicine Tawny Peyton, Rocky Mountain Home Association and Utah Alliance Meghan Pfanstiel, AICP, Land Title Association of Colorado Sylvia Rottman, TEAMS, Inc. Katrina Smith, CMP, CIVICA Management Ellen Collins, CMP, Vail Resorts Hospitality and Rock Resorts Casey Romano, Mighty Dog Media Meg Stepanek, Manor Vail Lodge Eve Steffen, Red Lion Denver Southeast csaenet.org | winter 2014 | 27 CSAE photo summary Looking Back at 2013: Members Growing Together David Bernard, CHFC, CFP, CLU, MSM, Bernard Financial Services posed an interesting question for panelists Membership luncheons are perfect moments for connecting with colleagues Jama Rice, CAE, Museum Store Association joined Leslie Shivers, CAE, Association Pro to Go, LLC for a laugh during Learn with Leaders networking Greg Williams, MA, MBA, president coordinates the Q & A between panelists and members There’s always something new to learn at a CSAE program Colo State Senator Shawn Mitchell (2005 to 2012) and Colo House Speaker Andrew Romanoff (2005 to 2008) joined Mark Grueskin, JD for a look ahead at the political landscape 28 | winter 2014 | csaenet.org JT, CSAE executive director, chats with members prior to a scheduled program Photos by: Katie Warnke, Green Earth Photography Colorado Society of Association Executives 2014 CSAE ANNUAL CONFERENCE June 11-13, 2014 Snowmass Village, CO Westin Snowmass Resort Condos Available at the Top of the Village SAVE THE DATE POST CONFERENCE - MAMMOTH FEST Snowmass Tourism and the Westin Snowmass is inviting qualified association executives to attend Snowmass Mammoth Fest immediately following the conference. The invitation includes complimentary lodging, activities, meal functions, and VIP tickets to the Snowmass Mammoth Fest. Suppliers who wish to attend Mammoth Fest may purchase tickets on line and extend their conference hotel reservations. (www.CSAEnet.org for the link to more information) WE MAKE PRINT AND ONLINE EASY! • Feeling competitive pressures to remain relevant for your members? • Need to evaluate your print expenses and make sure you are getting the best price and value from your vendors? • Need to energize your sales teams by providing them with the most effective tools to sell integrated media? If you answer YES, let’s connect! Association Media Partners are experts in providing for-profit media strategies for the non-profit world: • Sales and media management • Online business strategy development • Print and distribution savings evaluations AssociationMediaPartners.com • 303-502-2515 • info@associationmediapartners.com csaenet.org | winter 2014 | 29 Association Leadership Mixer and Legislative Reception CSAE photo summary Thank you to our sponsors: JT, CSAE executive director, and Greg Williams, MA, MBA, chat with Representative Jeanne LaBuda Tammi McCoy, Colorado Automobile Dealers Association, and Todd O’Connell, Colorado Independent Automobile Dealers Association, join Representative Kevin Grantham Bill Walters, JD, Heizer, Paul Grueskin, LLP, joins Ellen Caruso, Home Care Association of Colorado and American Physical Therapy Association – Colorado Chapter, for an in-depth dialog Mark Dorsey, CAE, American Snowsports Education Association, stands next to his car featuring their association logos, along with that of his key sponsor, Subaru Greg Williams, MA, MBA, president of CSAE, thanks legislators and members for kicking off the year by attending the reception Senate President Morgan Carroll visits with CSAE members. 30 | winter 2014 | csaenet.org Photos by: Michael Brandt Here’s How You Can Give Your Association Members More Money and Time … Introducing the ActionCOACH Colorado Region Speakers Bureau Our Speakers Bureau was designed to provide your members with fresh, informative, engaging, results-oriented Business Growth sessions that they will absolutely love at your next association meeting or conference. For over 20 years ActionCOACH, the World’s #1 Business and Executive Coaching Firm, has been educating and training business owners, leaders and their teams on proven, world-class business growth models, strategies and tools that get results and now you can bring that same, life-changing information to your association. Our presentations, seminars and workshops can be customized to fit into your time-frame, everything from 30 minutes to a full day or more … For more information or to book an ActionCOACH Speaker please contact: Michael Feinner, President, Colorado Region Phone: (303) 681-2701 Email: michaelfeinner@actioncoach.com TOPIC AREAS INCLUDE … • Personal Development • Leadership Development • Destination Mastery • Time Mastery • Financial Mastery • Delivery Mastery • Planning • Marketing • Sales • Leverage • Team • And More … Website: www.actioncoach.com • Website: www.actioncoachcolorado.com csaenet.org | winter 2014 | 31 tschwab@visitvailvalley.com 970-477-4007 VisitVailValley.com 32 | winter 2014 | csaenet.org The Vail Valley, home to Vail and Beaver Creek Resorts, is the ideal mountain location to host your group or meeting. Two world-class mountain resorts and numerous lodging properties to host groups from large to small – the Vail Valley has it all! Our mountain towns have something for everyone from small incentive trips to large corporate groups to participatory sporting events. Qualified meeting planners can take advantage of our Complimentary Site Inspection Program and visit us at no cost. Visit Vail Valley, Your Ultimate Meeting Destination.
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