1. technology and computing

WHY HP
Storage Media
March 2012
1
© 2012 Hewlett-Packard Development Company, L.P.
The information contained herein is subject to change without notice – confidential - internal use only
HP is the leader in Tape
#1
HP leads the worldwide tape drive market with 64% share of the market.
#1
HP is the number one LTO Ultrium drive manufacturer accounting for 60%
of all shipments. HP has shipped more than 2 million LTO tape drives.
#1
HP leads the Tape Media Market, holding a 34% share of all LTO Ultrium
tape media shipped in Q4 2011
#1
HP leads the DDS/DAT tape drive manufacturer market accounting for more
than 90% of all shipments
Source: factory exit data, IDC Tape Market Report
SCCG Tape Tracker Q4 CY11
2
Why choose HP LTO?
•
Technology
− Unique features that make HP LTO experience better
•
Only HP LTO drives have real time data rate matching
−
•
IBM LTO drives have a rudimentary stepped
function with only a few discreet speeds
available, and selectable only at certain times
during the tape motion
− Flexibility
− Multiple drive and library
− Wide range of connectivity
options
HP patented „Radius Roller‟ provides better tape
guidance and reduces edge damage
Market leader with a proven track record of reliability
3
The „BIG DATA‟ challenge
Requires increased everything: performance, capacity, connections, objects, demand...
“ Every two days we create as much information as we did from the dawn
of civilization up to 2003”
— Eric Schmidt, Google
4
Why choose
HP Storage Media?
“HP stands behind their products and HP
storage media was a natural choice for
Deloitte. HP storage systems have
demonstrated that our data can be restored
in an emergency. This is critical in our
industry where losing data is not an option.”
Angel Mosquera, IT Manager
Grupo Deloitte
5
How does HP ensure LTO media reliability?
•
Continuous quality control program
•
170,000 tests and 1 million test hours each year
•
Deeper and wider than industry standards
•
Unique test facilities with 20 custom
environmental chambers
•
Unmatched access to resources
View of hp test
laboratory
− HP drive manufacturing gives real life testing
•
Extreme testing for maximum reliability
Custom test chamber panel
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How does HP ensure LTO media reliability?
N U M B E R
+
+
+
HP Brand
Specification
+
O F
T E S T S
_
+
_
Failed and rejected
T I M E
+
–
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M O N T H S
• HP tests media continuously through the year
• Any failures are detected and rejected
• Multiple sourcing allows HP to only select the best
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_
_
HP IN-HOUSE TEST FACILITIES
• Access to factory means constant testing
• Drives and media replaced to examine fresh production
• 24 x 7 x 365 – it‟s what we do
Drive Type
Number of Test Units In Use*
LTO-2
50-60
LTO-3
60-70
LTO-4
130-140
LTO-5
90-100
Total
350 approx
Drives are replaced every week. Media every four weeks.
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* Typical figures, actual splits may vary depending on production
Why choose HP LTO branded media?
•
HP testing applies to every batch before it is
shipped to customers
− Failed media is stopped, even if it would pass normal
industry standards
HP testing relates to how drives
and media are used in real life,
not just in laboratories
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HP LTO Testing Goes Above and
Beyond Industry Standards
Test
Industry Standard Requirements
To Qualify for HP Brand
Environmental
Interchange
Environmental tests are conducted at
five conditions
HP tests at five conditions with cartridges tested
a minimum of 24 hours at each condition.
Drop Testing
No test required
Cartridges are dropped from a height of .75m
at least six times on all surfaces. (top face,
bottom face, and four sides).
Load/Unload
No test required
Over 25,000 automated mechanism cycles
prove the reliability of the leader pin assembly,
and the cartridge loading process.
Locate,
Rewind,
Append
A tape section is run through the
tape system 250 times to check
repeated stress ability
HP requires 2,500 passes.
Rev: 11_21_11
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HP LTO Testing Goes Above and
Beyond Industry Standards
Test
Industry Standard Requirements
To Qualify for HP Brand
Thermal
Aging
No test required
Tests require cartridges to be kept at 120F
80%RH for 7 days. Tape performance is verified
using drive based tests.
Ship and
Store
Tapes are stored at low humidity
conditions before being used with a
tape system to verify write/read
capabilities
Tapes are stored at extreme environmental
conditions (including 50°F 10%RH,
120°F 15%RH and 84°F 80%RH), before drive
based tests verify write/read capabilities.
Shoeshine
No test required
The “shoeshine” test simulates excessive
repositioning on a short section of tape, before it
is rewound and read for 25,000 cycles.
Green
Tape Test*
This test is conducted to assess drive/tape performance, when multiple brand new tapes
are used successively. HP conducts ongoing Green Tape Tests, using different tape coating
lots.
*A "Green Tape" is a tape cartridge that has never been used and still in the same condition as when it
was manufactured. Brand new, unused tapes are typically at their most abrasive – once used, the tape
abrasivity decreases. “Green Tapes” are typically used for archival.
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Unique HP LTO Ultrium reliability features
•
Data rate matching feature
improves reliability as well as
performance
•
Simple, smooth tape path means
less wear and tear on the drive and
media
•
Reverse tape-reel and radius roller
designs for better tracking control,
and minimal damage to tape or
tape-edges
Contact Force Fc
Guide Roller
Guiding Force Fg
Radial Force Fr
Micro-radius
Tape
12
Tape edge rides
in micro-radius
Tape
LTO-5 has LTFS (Linear Tape File System)
LTFS was introduced with LTO-5 and enables tape
to behave like a disk
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•
LTFS provides a self-describing file system on an HP
LTO-5 cartridge, enabling application independence,
transportability, and protection from obsolescence.
•
LTFS enables sharing data across platforms, as you
would with a USB drive. Simply load a tape into the
drive, mount it into the file system, and it becomes
visible as a disk.
•
LTFS provides the ability to use standard file
operations on LTO-5 tape media for accessing,
managing, and sharing files with an interface that
looks just like a hard disk.
•
LTFS is ideal for data intensive companies that need
storage solutions that simplify operations, improve
manageability, and meet their long term data
retention requirements.
HP Labeled Media
Product Features
•
Simple online ordering
− For WW, see www.hp.com/go/storagemedia
− For EMEA, see : www.hpstoragemedia.com/plm
•
Precision engineered and aligned barcodes
•
Available in custom and non-custom labels
•
Compatible with all HP and non-HP LTO
Ultrium devices
•
Labeling service is completely free of charge
14
HP LTO RFID Labeled Media
Radio Frequency ID (RFID) technology
streamlines and simplifies asset
management for large data centers
• An embedded UHF Gen 2 RFID chip
contains the Electronic Product Code
(EPC), encoded at the manufacturing
site and locked for security
• Passive RFID technology provides
longevity and cost efficiency.
• RFID enables data centers to react
swiftly to a misplaced or missing tape,
minimizing the risk of a data breach.
Custom and non custom labels are available
for LTO-3, LTO-4 and LTO-5
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HP LTO-5 MSL Encryption
•
Secure library-based encryption solution ensuring your
business data is protected from unauthorized access.
•
Easy-to-use
− Secure USB key server token
− Easily manage & configure encryption settings from the GUI
− Self-contained solution - no additional software, PCs, or servers
•
Full-featured
− USB key server token will generate, store, and maintain
encryption keys
− For use with LTO-5 or LTO-4
− Strong keys and security operations.
• LTO-5 & LTO-4 Ultrium tape drives offer AES 256-bit level encryption
• USB key server token relies on a FIPS 140-2 level 3 validated smart card
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Q4CY11 Storage Media America‟s $ Share
Storage Media America’s $ Share*
TDK: 3.4%
Maxell: 5.6%
HP: 28.2%
Quantum: 11.3%
Imation: 7.9%
$96.54
million market
IBM: 14%
Fuji: 18.8%
Other: 7.6%
Sony: 3.3%
*Q411 Santa Clara Consulting Group Tape Tracker
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Storage Media Technology Segmentation
America’s Technology Shares
• LTO is clearly the technology
segment leader with 90%
of the technology share.*
• With an eight-generation roadmap,
LTO is a technology that enterprises
can invest in with confidence. HP
never stops developing innovative
new features for faster backup
speeds and larger capacity.
• HP LTO-5 launched in 2010 and
features 3.0 TB of storage capacity.
*Q411 Santa Clara Consulting Group Tape Tracker
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DDS: 3%
SDLT: 3%
DLT: 1%
AIT: 1%
Others: 1%
LTO: 90%
Tape Continues to Evolve
Greater performance, reliability, security
HP Tape Drives
and Libraries
+ HP LTFS tape file management
+ HP TapeAssure
+ Tape-based Data Encryption
+ Greater reliability & HP Data Rate Matching
+ More performance
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HP LTO Storage Media – improving with each generation
• LTO Ultrium is an open industry standard tape technology
• HP is a key player in the LTO Consortium of manufacturers
• Ongoing investment in innovation means your
investment in HP LTO is protected
Note: Chart features compressed capacities.
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Compressed capacities for generations 1 – 5 assume 2:1 compression and 2.5:1 for generations 6 – 8.
HP Tape Family – with LTO-5 technology
HP LTO Tape
Drives
HP 1/8 Tape
Autoloader
HP MSL Tape
Libraries
HP EML Tape
Libraries
HP ESL G3
Tape Libraries
DAS and LAN
backup
Entry level automation
for DAS and LAN
backup
Automation and
Management for
DAS, LAN, and entrylevel SAN backup
Enterprise class data
center and SAN
backup
Large-scale data center
and SAN backup – scale
from 100 to 5000 slots
Up to3 TBs*
Up to 24TBs*
Up to 288TBs*
Up to 1515TBs*
Up to 15PBs*
Security – complete hardware data encryption solutions available for LTO-5 and LTO-4
Manageability – new TapeAssure tools to proactively monitor your tape drives and media
Usability - HP LTFS for easier tape-based file management (currently available with standalone drives only)
Small
* Compressed capacity (2:1)
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Medium
Enterprise
Why Tape?
SOLUTION: Tape has the lowest total cost of ownership
•
Migrating inactive data to
tape storage frees up
primary storage
•
Storing inactive data on
lower cost tape saves money
•
According to a 2010 study
by The Clipper Group, tape
offers:
–
Lowest TCO at15x less
expensive than disk over 5years
–
Particularly low energy costs disk uses 238x more energy
than tape
22
An ESG 2011 study found that backup and transporting tape
offsite using LTO-5 years was almost 3x less expensive over a 5year period than using VTL with deduplication and replication
Enterprise System Group TCO Study 2011
Tape Technology Will be Obsolete When...
•
Electricity is free
•
Physical storage space is plentiful
•
There are no more viruses or malicious code
•
When no-one makes a mistake in backup or data handling
•
When government regulations for data retention and security have gone away
•
When there are no more natural disasters
•
When hardware and software never fails
23
What‟s driving data protection?
The risk of data loss remains
Human error
System failure
Natural disaster
Sabotage
Two out of five companies that experience a catastrophe or an extended system
outage never resume operations, and of those that do, one-third go out of business
within two years…
24
What‟s driving data protection?
Over 10,000 Data Privacy Regulations in place around the world
Source: IDC „The Digital Decade‟
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Solution: Copy to tape for DR and Archive
•
Added data security
–
–
•
Usability – Linear Tape File System
–
•
•
tape is well positioned to
–
of the information age.”
Offline to virus or hackers
Long term reliability
–
30 year shelf-life for LTO Tape media
Backward compatibility
Open standard format
High capacity, small footprint
–
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explosion is here — and
become the Digital Curator
–
•
LTFS provides disk-like file management
“ The 21st Century data
Last line of defense
–
•
Hardware data encryption
WORM media
Up to 3TB on a single piece of media
And the lowest TCO
— Fred Moore, Horison Inc. February 2011
Data security is a world-wide issue
Compliance with regulations means long-term data retention
•
There are now over 10,000 regulations world-wide that require some form of
data retention compliance over multiple years...
„Heat map‟ of worldwide
data protection legislation
Source: US Department of Commerce and country specific legislation. Forrester Research, Inc.
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Why Tape? Still Key to Data Protection
•
For Backup:
–
•
For Disaster Recovery:
–
•
66% of respondents expected their use of tape for backup to stay the same or
increase during 2010 Purchase Intention Survey by Fleishman Hillard in July 2010
75% of Leading Companies use tape for off-site storage of critical data
— Aberdeen Group Research, October 2010
For Archival:
–
“We predict that large volumes of data will drive users to tape as a less expensive
alternative to disk for infrequently accessed data”
— IDC, January 2011, Storage Trends for 2011
–
“In every dimension the TCO of the tape solution was found to be less expensive
than the disk solution for long-term data retention”
— The Clipper Group Study, December 2010
–
“Throughout ESG‟s study, the LTO-5 Tape option was the least costly backup
solution (in terms of TCO) over a five-year period by a substantial margin”
— ESG Study, March 2011
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Why Choose HP LTO Tape Products?
Superior
• Unique HP features increase reliability and
enhance performance
Complete
• HP TapeAssure for proactive management and
monitoring of tape drives and media
• Complete solution right out of the box
Flexible
• HP LTFS tape-based file management
• Choice of solutions and interfaces
• Wide connectivity to match server platform, OS and
backup applications
Proven
• Compatibility between generations and a secure future growth path
• HP market leadership for availability and competitive pricing
• Track record of reliability
www.hp.com/go/tape
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For More Information…
HP Storage Media Business Development
•
•
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Cathi Vowell
cathi.vowell@hp.com
Business Development Manager
Sandro Cintra
sandro.cintra@hp.com
Staples, Business Development Manager
•
Nola Thompson
•
Monica Lasgoity
•
John Titus
nola.thompson@hp.com
Business Development Manager
monica.lasgoity@hp.com
Business Development Manager
john.titus@hp.com
Business Development Manager
•
HP Bid Desk
877.251.4498
storagemedia@hp.com
•
HP Storage Media product information –
www.suppliesinfo.com
www.hp.com/go/storagemedia
www.hpstoragemedia.com