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QUALITY
Win with CHEVY Accessories
www.VEHattire.com
HOW TO MEET YOUR ACCESSORY
OBJECTIVE EVERY MONTH
AFFORDABILITY
CONVENIENCE
July 2011
PEACE OF MIND
99 Do you have an Accessory Retail selling Process?
99 Do you display vehicles on your lot and in the showroom with accessories on them?
99 Do you offer accessories to your new AND used customers every time all the time?
99 Do you have Accessory Display walls?
If you answered “No” to any of these questions, let us help!
The way to continually meet your monthly accessory objective and increase gross profits in all departments is to fully develop an accessory Retail Selling Process that offers GM accessories every
customer, new or used, every time!
1. PROCESS Implement a process on how accessories are to be sold in each department.
2. PAY PLAN The most successful way to sell accessories is to create a pay plan for employees
who are involved in selling the accessories in all areas — Sales, Parts and Service.
3. PRICING Set up the GM Accessories Digital Solution Electronic Catalog for your customers and
employees to use.
4. DISPLAY VEHICLES Create accessorized display vehicles on the lot and in the showroom.
5. LPOs Use LPOs to help preload vehicles with accessories. LPO packages are pre-ordered
options that include either a single accessory or a collection of accessories. Benefits:
• LPOs are featured in all Vehicle Order Guides
• LPO pricing appears directly on the Monroney label
• LPOs are listed on the vehicle invoice and are eligible for financing and residualization
6. DISPLAY WALLS Customers are more likely to buy what they can see and touch. Accessories
have to be shown throughout the dealership, both on vehicles and in displays.
7. STOCK UP Keep the most popular accessories in stock ready to be sold. Don’t let the customer
come back tomorrow—get it today!
Create unique vehicles! Increase customer satisfaction and retention! Installation = more labor $$!
Put the effort into your Accessories Sales and reap the rewards!
CONVENIENCE
AFFORDABILITY
99 Do you have GM’s Digital solution electronic retail catalog? Do all of your customer
know about it?
Win with CADILLAC Accessories
Win with BUICK Accessories
99 Do you offer accessories in your Service Drive?
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Phone: 302.221.2000 | 866.898.4227 Fax: 302.221.4127
QUALITY
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PEACE OF MIND
ADI Update • 07/11 To subscribe/unsubscribe from this e-newsletter, please send an email to mgedz@vehattire.com.
Page 1
2011 Business Choice Program
GET YOUR $50 GIFT CARDS! Sales Consultants earn $50 and
Commercial Sales Managers earn $25 on all GM Accessories Option A claims!
OPTION A – GM Accessory Pickup Upfit Packages
PACKAGE
MSRP
Full-size Truck Round Step Package

YOU PAY
NO
CUSTOMER
COPAYS!
Under Rail Bedliner
Bed Rail Protectors
3" Round Black Assist Steps
Stationary Toolbox
Available for Light Duty and Heavy Duty Non-Diesel Trucks
$1,358
$0
$1,454
$0
$1,368
$0
$1,403
$0
$824
$0
Full-size Truck Oval Step Package
Under Rail Bedliner
6" Oval Black Assist Steps
Stationary Toolbox
Available on Light Duty and Heavy Duty
(Diesel and Non-Diesel) Trucks
Full-size Truck Utility Rack Package

Cargo Management System
Center High Mount Stop Lamp
Overhead Ladder Rack
Sliding Bed Divider
Available on Light Duty and Heavy Duty
(Diesel and Non-Diesel) Trucks
Full-size Truck Tonneau Cover Package
Hard Folding Tonneau Cover*
Bed Rail Protectors
3” Round Black Assist Steps
Available on Light Duty and Heavy Duty Non-Diesel Trucks
Midsize Truck Toolbox Package
Stationary Toolbox
Bed Extender
*High Gloss Vinyl Cover included. Premium Rag Top Cover available for additional cost.
The 2011 Business Choice Program
runs from October 1, 2010 through
September 30, 2011.
Dealer-Only HelpDesk Support: 888-566-6393
www.gmbusinesschoice.com
Rules and Guidelines for the
2011 Business Choice Program are
located in VIMS (GlobalConnect).
*Sales Consultants and Commercial Sales Managers must be registered for the GM Accessories Promotion through the GM Business Choice Claim website (GM
Accessories Promotion link) to receive a participant ID number. If registration was completed for the 2010 GM Accessories Promotion, reregistration is not necessary.
Make an Impression...Personalize Your Chevrolet.
Differentiate your Chevrolet with a grille by Lacks. Reflective of Chevrolet heritage, each
grille has a striking design that has been engineered and manufactured to factory specs
for superb fit and performance.
GRILLEs foR CRuzE anD TRavERsE
Bright Chrome finish surround
with Chrome finish mesh
Bright Chrome finish surround with silver Painted mesh
for Traverse
#19258215 – MsRP*
#19258214 – MsRP*
$359.00
BlaCk Chrome finish surround
with antique Bronze Colored mesh
for Traverse
#19258216 – MsRP*
$449.00
for Cruze
$399.00
Make an Impression...Personalize Your Chevrolet.
Differentiate your Chevrolet with a grille by Lacks. Reflective of Chevrolet heritage, each
grille has a striking design that has been engineered and manufactured to factory specs
for superb fit and performance.
* Manufacturer’s suggested Retail Price. Each dealer sets its own price. Tax, title, license, dealer fees and installation extra.
This accessory is not covered by the GM new vehicle Limited Warranty. for details on the warranty provided by Lacks, please call 1-616-554-7520.
GRILLEs foR avaLanChE, subuRban anD TahoE
see your local Chevrolet Dealer for details.
Bright Chrome finish Billet
BlaCk Chrome finish surround with antique Bronze Colored mesh
#19258217 – MsRP*
#19258219 – MsRP*
$399.00
$449.00
Bright Chrome finish surround
with antique Bronze Colored mesh
#19258218 – MsRP*
$399.00
* Manufacturer’s suggested Retail Price. Each dealer sets its own price. Tax, title, license, dealer fees and installation extra.
This accessory is not covered by the GM new vehicle Limited Warranty. for details on the warranty provided by Lacks, please call 1-616-554-7520.
see your local Chevrolet Dealer for details.
QUALITY
Win with CHEVY Accessories
PEACE OF MIND
S49 Roof Rack Side and Cross Rail Package* MSRP $320
VQM Chrome Assist Steps*
MSRP $660
VQQ Roof Rack Cross Rails - Black CONVENIENCE
AFFORDABILITY
NEW LPO FOR ENCLAVE & ACADIA
Win with CADILLAC Accessories
Win with BUICK Accessories
*Previously only available as part of PCX Hit The Road Package. PCX is still available on
Traverse, but at a new lower MSRP of $880
AFFORDABILITY
CONVENIENCE
NEW LPOS FOR TRAVERSE
MSRP $205
www.VEHattire.com
Phone: 302.221.2000 | 866.898.4227 Fax: 302.221.4127
QUALITY
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PEACE OF MIND
ADI Update • 07/11 Page 4
QUALITY
Win with CHEVY Accessories
PEACE OF MIND
AFFORDABILITY
CONVENIENCE
New Products
Door Sill Plates
21-inch Wheels
2010 – 2012 Chevrolet Camaro
Originally featured in the 2011 XM Accessory Appearance package, these
polished 5-spoke 21-inch accessory wheels are now available as an ACO and
via LPO Code S5Y for both Coupe and Convertible models.
Win with CADILLAC Accessories
Win with BUICK Accessories
2011 – 2012 Chevrolet Volt
Add a stylish accent to the entry area of your Volt while also helping to
protect against scratches and scrapes with theses stainless Door Sill Plates
(P/N 19244297) featuring the Volt logo.
Stripe Package
CONVENIENCE
AFFORDABILITY
2010 – 2012 Chevrolet Camaro
Also featured in the 2011 XM Accessory Appearance package, these Silver
Heritage Bodyside Stripes (P/N 20990192) are now available as an ACO and via
LPO Code VPW for both Coupe and Convertible models.
Blade Spoiler Kit
2011 – 2012 Chevrolet Camaro
Add a stylish finishing touch to your Camaro with a body color Blade
Spoiler Kit. New color released: Inferno Orange (GCR) (P/N 92234291).
www.VEHattire.com
Phone: 302.221.2000 | 866.898.4227 Fax: 302.221.4127
QUALITY
Win with GMC Accessories
PEACE OF MIND
ADI Update • 07/11 Page 5
QUALITY
Win with CHEVY Accessories
PEACE OF MIND
New Products
Hitch Trailing Package – Transmission Cooler
Win with CADILLAC Accessories
2010 – 2012 Cadillac SRX
This Transmission Cooler Package (P/N 19244236) prevents overheating and provides extra cooling for your automatic transmission
fluid when hauling or towing heavy loads.
CONVENIENCE
AFFORDABILITY
Win with BUICK Accessories
2012 Cadillac CTS Coupe
This rear deck Spoiler (P/N 20944264) adds a
special finishing touch to the overall appearance
of your CTS Coupe.
AFFORDABILITY
CONVENIENCE
Spoiler Kit
www.VEHattire.com
Phone: 302.221.2000 | 866.898.4227 Fax: 302.221.4127
QUALITY
Win with GMC Accessories
PEACE OF MIND
ADI Update • 07/11 Page 6
QUALITY
Win with CHEVY Accessories
PEACE OF MIND
New Product Table
EXTERIOR
Silver Heritage Bodyside Stripe Kit
Chevrolet Camaro
2010-2012
20990192
Blade Spoiler – Inferno Orange (GCR), Not For Use on
Convertible Models
Chevrolet Camaro
2011-2012
92234291
CTS Cadillac Coupe
2012
20944264
Chevrolet Volt
2011-2012
19244297
Cadillac SRX
2010-2012
22772227
EA573 Rear Wheel (21x9.5): Single
Chevrolet Camaro
2010-2012
92244573
EA573 Rear Wheel (21x9.5): 4-Pack
Chevrolet Camaro
2010-2012
19257815
EA573 Rear Wheel (21x9.5): 16-Pack
Chevrolet Camaro
2010-2012
19257816
EA576 Front Wheel (21x8.5): Single
Chevrolet Camaro
2010-2012
92244576
EA576 Front Wheel (21x8.5): 4-Pack
Chevrolet Camaro
2010-2012
19257813
EA576 Front Wheel (21x8.5): 16-Pack
Chevrolet Camaro
2010-2012
19257814
Spoiler Kit, Magna Steel (GHA)
AFFORDABILITY
CONVENIENCE
The following new products are ready for sale. For pricing information and availability, please visit
www.vehattire.com or call 866-898-4227.
INTERIOR
Door Sill Plates
TRAILERING
Win with BUICK Accessories
WHEELS
Win with CADILLAC Accessories
Transmission Cooler Package (Required for use on vehicles
built on or after6/7/2010 with 3.0L Engine (LF1) when used with
Trailer Hitch Package 19244236)
2010-2011 Printed ARCs Still Available at NO COST To You!
The following printed 2010-2011 Accessory Reference Catalogs are still available for Dealers to order:
QTY
470* 700* ITEM #
2010-2011-CHE-ARC-01
2010-2011-BG_ARC-01
Orders can be placed via the DWD Store through
GlobalConnect using the item numbers listed above.
*Available while quantities last. There is no cost for these
catalogs.
Note: Inventory of 2010-2011 Cadillac ARCs has been depleted
CONVENIENCE
AFFORDABILITY
ARC
Chevrolet Buick GMC www.VEHattire.com
Phone: 302.221.2000 | 866.898.4227 Fax: 302.221.4127
QUALITY
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PEACE OF MIND
ADI Update • 07/11 Page 7
QUALITY
PEACE OF MIND
GMAS Enrolled Dealers Can
Turn “Wish Lists” Into Sales
From your dealership’s accessories link, consumers are
able to create a wish list of GM accessories which can
turn in to sales for you!
1. A consumer can add selected accessories to their
wish list online.
2. After accessories are added to their wish list, the
customer is asked to create an account (or just logs
in, if they already have an account) and saves the
selection(s) to his/her wish list. The customer can log
in at any time to view the contents of the list.
Internally, the primary Dealer contact will receive an
email alerting him/her that a wish list has been saved.
Anyone at the Dealer can be set up to receive the wish
list information as follows: go to Administration tab and
then to User Access tab. Select the user name and check
the box to receive internet leads and save.
The wish lists and customer contact information can be
viewed in your Fulfillment Desk log under Internet Leads.
Leveraging customer wish lists into sales and marketing
opportunities is an effective way to increase your profits.
Here are ideas for you to consider.
• Armed with exactly the accessories a consumer wants, you can contact the consumer with a discount or GMAScreated coupon to incent that customer to buy now.
• You now have the valuable information for future mailing or calling campaigns.
• Verify if the consumer has purchased a vehicle and use the opportunity to follow-up with the customer to offer an
incentive discount to come back in and personalize their new vehicle with their selected accessories.
Win with CADILLAC Accessories
Win with BUICK Accessories
Win with CHEVY Accessories
AFFORDABILITY
CONVENIENCE
This overview webinar will cover the functions of the GM Accessories Solution, including:
• Cool Ideas
• Catalog Navigation
• Fulfillment Desklog
• Basic Administration
• Question and Answer
Register for a session now by clicking below:
Thu, Jul 7, 2011 11:00 AM - 12:30 PM CDT
https://www1.gotomeeting.com/register/271143497
Once registered you will receive an email confirming your registration with information you need to join the Webinar.
CONVENIENCE
AFFORDABILITY
GM Accessories Solution Overview and Q & A
For Solution support, send an email to gmas@chrome.com or call our support hotline at 800-869-2662.
www.VEHattire.com
Phone: 302.221.2000 | 866.898.4227 Fax: 302.221.4127
QUALITY
Win with GMC Accessories
PEACE OF MIND
ADI Update • 07/11 Page 8
QUALITY
Win with CHEVY Accessories
CONVENIENCE
AFFORDABILITY
Win with CADILLAC Accessories
June 3-5, 2011. Chevrolet was the title sponsor of the event this year and has sponsored this event with the
Hampton Roads Chevy Dealers LMA for the last 10 years. This year we went all out to accessorize the Chevy
vehicles on display. We were able to showcase Chevrolet accessories available for personalization, and for the
first time, we utilized Original Wraps on the Cruze and Camaro Coupe.
Featured vehicles included a Red Camaro Convertible with 21” wheels, ground effects and heritage grille.
This car literally became a photo booth for people visiting our display and dreaming about owning a Camaro
Convertible. The White Camaro Coupe (seen at right) had 21” wheels, heritage grille, blade spoiler, ground
effects and the original graphics flame hood in red. This car was the star of the display! Other vehicles included
the Silverado ½ Ton and ¾ Ton Crews. Both trucks featured three piece folding tonneau covers, bed liner, bed
rug, chrome 6” side steps, chrome door handles, chrome mirrors, exhaust tips and all weather mats. The White
Diamond Tahoe LTZ was a knock out with 22” Chrome Wheels and 6” Chrome side steps. The Cruze RS had the
Bow Tie original wraps graphic on rear fenders with side stripe along with silver grill and fog lamps. The Equinox
sported a Thule roof rack with kayak and chrome package.
Traffic during the 3 day event was steady with evening traffic picking up before the concerts. We registered
1600 people with electronic lead generation and completed over 300 test drives during the event even with rain
on Sunday. This was a 50% increase over last year. The Chevrolet Accessories beach balls and Chevy hats were
a big hit. We gave out over 500 beach balls at the exhibit and over 100 at the Beach Boys concert Saturday
night. Bo Reed, GM Events Manager, gave each of the Ride and Drive girls a box of beach balls to hand out at
the Darius Rucker Concert Sunday night. He said they were everywhere in the crowd and a huge hit.
We also promoted the Military Discount at two display areas along with the Military Camaro and Corvette
Performance Display. The local USO organization was very appreciative of our participation. They commented
that without Chevrolet’s support, this event would not happen and they sincerely appreciate our involvement. This
venue is a perfect fit for Chevrolet and GM Accessories.
–Eric Pollard. SE Region Accessories Manager
AFFORDABILITY
Win with BUICK Accessories
PEACE OF MIND
CHEVY
ACCESSORIES
DRAWS A
CROWD!
CONVENIENCE
www.VEHattire.com
Phone: 302.221.2000 | 866.898.4227 Fax: 302.221.4127
QUALITY
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PEACE OF MIND
ADI Update • 07/11 Page 9
Whatever the adventure. No matter where you’re going...
Thule® solutions for the way you live.
Products active people want, a brand they trust, and now…adventure-ready convenience!
All Chevrolet, Buick-GMC and Cadillac Dealers now offer quality Thule racks, cargo carriers
and hitch solutions. Customers can take delivery of their new vehicle ready to transport
their gear, no matter where they’re going. The active life, simplified.
6
6
Transporter Hitch Cargo Storage Box
8
9
Premium textured ABS hitch cargo box carries up to 13 cubic feet
and 150 lbs. Tilts away from the vehicle for easy rear vehicle access.
Fits 1-1/4" or 2" receivers.
#19257871 – MSRP* $575.00
7
9
A great-looking, fully locking ski and snowboard carrier that installs
quickly and easily on roof rack crossbars. Carries up to 6 pairs of skis or
4 snowboards. Requires crossbars or Thule Rack Solution.
#19257862 – MSRP* $129.00
Universal Flat Top™ Ski/Snowboard Carrier
7
Ascent™ Cargo Boxes
4
Set-to-Go™ Kayak Saddles
1
Big Mouth™ Upright Bike Carrier
5
8
An upright bike carrier that sets the standard for bike-carrying
flexibility and ease of use. Accommodates bike frames up to 3-1/8"
in diameter. Requires crossbars or Thule Rack Solution.
#19257861 – MSRP* $129.00
4
Perfectly sized to fit on 4x4s, SUVs and wagons, the M.O.A.B. combines
maximum cargo space with off-road durability. Requires crossbars or
Thule Rack Solution.
#19257865 – MSRP* $379.00
M.O.A.B.™ Sport Cargo Basket
The most popular carrier for transporting kayaks, with a new, easy
fold-down feature. The new J profile allows for easier boat loading
and unloading. Includes two straps with buckle protectors and
two ratcheting bow & stern tie-downs. Requires crossbars or
Thule Rack Solution.
#19257864 – MSRP* $179.00
5
A stylish, well-equipped cargo box with premium features like dual side
opening and Quick Grip™ mounting. The Ascent 1500 has a 15 cu. ft.
capacity; the Ascent 1700 has a 17 cu. ft. capacity, to carry all your gear
in style. Require crossbars or Thule Rack Solution.
1500 Cargo Box #19257866 – MSRP* $389.00
1700 Cargo Box #19257867 – MSRP* $459.00
2
3
Hullaport Pro™ Folding J Kayak Carrier
Form-fitting saddles hug and grip the surface for maximum stability
and protection. The large surface area of the adjustable saddles
conforms to your boat to help prevent damage during transportation.
Requires crossbars or Thule Rack Solution.
#19257863 – MSRP* $179.00
Roadway™ Bike Hitch Rack
3
The hitch rack that sets the new standard for performance and ease
of use. Stinger Swinger™ hitch converts quickly from 1-1/4" to 2" out
of the box. Use 982 Adapter for those hard-to-mount bicycles.
Requires 1-1/4" or 2” receiver.
2-Bike Hitch Rack #19257868 – MSRP* $199.00
4-Bike Hitch Rack #19257869 – MSRP* $225.00
Hitch Ski Carrier
2
Transport your boards or skis on the back of your vehicle by attaching
the Thule Hitch Ski Carrier to your existing Thule hitch bike carrier
(sold separately). Requires 912, 914.
#19257870 – MSRP* $225.00
1
*MSRP excludes installation; your cost may vary. Tax, title, license and dealer fees are extra. See your local Chevrolet, Buick-GMC or Cadillac Dealer for details.
QUALITY
Win with CHEVY Accessories
PEACE OF MIND
Win with BUICK Accessories
Top 20 Dealer Sales
June 2011
Top 20 LPO
June 2011
1.
PATRIOT BUICK GMC
1.
FREDERICK ON THE BOULEVARD
2.
NUCAR CONNECTION
2.
FREDERICK CHEVROLET CADILLAC LEBANON
3.
REEDMAN TOLL AUTO WORLD
3.
PINE BELT CHEVROLET OF LAKEWOOD
4.
FREEHOLD BUICK GMC
4.
JONES DEALERSHIPS
5.
FREYSINGER BUICK GMC
5.
MALL CHEVROLET
6.
SUTLIFF CHEVROLET
6.
SUTLIFF CHEVROLET
7.
OASIS CHEVROLET
7.
CHAPMAN CHEVRLET
8.
REGESTER CHEVROLET
8.
BENNETT CHEVROLET
9.
FRED BEANS PARTS
9.
GOLD COAST CADILLAC
10. FAULKNER CIOCCA
11. DIVER CHEVROLET
11. JEFF D’AMBROSIO CHEVROLET
12. LAWRENCE CHEVROLET
12. DIVER CHEVROLET
13. BERGEYS CHEVROLET
13. ELKINS CHEVROLET
14. FAULKNER CHEVROLET
14. STAR BUICK GMC
15. LAFFERTY CHEVROLET
15. I G BURTON & COMPANY
16. STAR BUICK GMC INC
16. REEDMAN TOLL AUTO WORLD
17. T&T COAST BUICK GMC
17. GRANITE RUN BUICK
18. APPLE CHEVROLET CADILLAC
18. HOLMAN CADILLAC
19. GREEN BROOK BUICK GMC
19. CHEVROLET TURNERSVILLE
20. O’NEIL BUICK GMC
20. PINE BELT CHEVROLET
Accessories Add Gross
to the Bottom Line!
CONVENIENCE
10. GRANITE RUN BUICK GMC
Win with CADILLAC Accessories
AFFORDABILITY
Presenting our Top 20 Customers
for the month.
AFFORDABILITY
CONVENIENCE
THE TOP 20
Newsletter design © 2011 Jori D. Leach. For more information, go to joridesktopdesign.com
www.VEHattire.com
The names, emblems, slogans, vehicle and accessory images, and other marks appearing in this document are
Phone:
302.221.2000
| 866.898.4227
Fax: 302.221.4127
the trademarks and/or service marks of General Motors,
its subsidiaries,
affiliates, or licensors.
© 2011 General Motors
QUALITY
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PEACE OF MIND
ADI Update • 07/11 Page 11