auto mall http://www.asianjournal.com • (213) 250-9797 • ASIAN JOURNAL PUBLICATIONS • NOVEMBER 10–13, 2007 E ROCK HONDA IN FONTANA The Cornerstone of Honda Dealerships Google to Offer Drivers... From Page E5 ing to reach the Internet on mobile devices. The first socalled smart phones equipped with Google’s software, called “Android,” won’t be available until the second half of next year. Calling up a map at a gas pump should be particularly popular among motorists who are too stubborn or embarrassed to pull over and ask someone for help, Roter Davis said. “This will be sort of a Googley, more stealthy way of getting directions.” (AP) visit us at www.asianjournal.com WITH Michael Kitzmiller (General Manager of Rock Honda), Eddie de Guzman (Fleet Manager) , Joey Narvades (Fleet Department), Edgar Uy (Sales Manager), Ed Duque (Assistant Sales Manager) and Eric Bartolome (Sales and Leasing) as the formidable team behind Rock Honda, this dealership is definitely built like a rock. Rock Honda has made it their company’s lifelong mission to provide nothing less than excellent customer service in order for our kababayans to acquire the car of their dreams. Rock Honda has a fullfledged Filipino fleet department that specializes in handling the car-buying needs of the FilAm community. R o c k H o n d a’s e x p e r t kababayans will work with you throughout the entire process of negotiations, financing and delivery of your new vehicle. Rock Honda (From L-R) Eddie De Guzman, Ed Duque, Edgar Uy, Joey Narvades and Eric Bartolome. Solid as rock ang Filipino Sales Department sa Rock Honda! Eddie De Guzman caters to the needs of FilAm communities in Los Angeles, Orange County and San Bernardino County. Currently, Rock Honda is having a year-end sale of Eddie Duque 2007 models and will give you the most reasonable deals with their discounted prices. For more information, visit www.rockhonda.com today! (Advertising Supplement) How to Pay Less at the Pump Photo courtsey of ARACONTENT.com With gasoline prices still hovering near $3 per gallon in many areas of the country, you may be wishing you could afford a hybrid. The good news is, you can probably increase your fuel efficiency and reduce fuel costs right now — without shelling out thousands more for a hybrid car or waiting a few more years until automakers produce cheaper, more plentiful hybrids. “Many Americans are already driving vehicles that can run on an alternative fuel, but they may not be aware of that fact,” says Ed Lonergan, president of EMTA Holdings Inc., a company involved in developing alternative fuels. “Fuel treatments currently on the market can also help improve fuel efficiency.” So what are alternative fuels and why should consumers care about them? “Simply stated, an alternative fuel is one that is not entirely derived from petroleum,” says Lonergan. “That means the product, distribution and, ultimately, the cost that is passed on to the consumers is not controlled by foreign oil producers or domestic oil companies. Alternative fuels generally cost less than regular gasoline and are better for the environment.” Biodiesel and ethanol may be two alternative fuels you’ve already heard about. Biodiesel is largely used in commercial applications, while ethanol is most often used in passenger vehicles. Both fuels can only be used in vehicles with engines specifically designed to run on them. Ethanol-gasoline blends, however, are more versatile. More gas stations across the country are beginning to offer ethanol blends, like E85 and E10. According to the Environmental Protection Agency, E85 is a blend of 15 percent gasoline and 85 percent ethanol. While E85 can’t be used in conventional gas-only engines, Flex Fuel Vehicles (FFVs) can run on ethanol, LAWKEND SEC-E NOV 10-revised wit7 7 gasoline or any blend of the two. There are more than 6 million FFVs already on the road, and many automakers have announced plans to increase production and the variety of FFVs, according to the EPA. If you’re unsure whether you’re driving an FFV, look inside your gas tank door for an identification sticker. E10 is a blend of 90 percent gasoline and 10 percent ethanol and virtually every car built after 1980 can run on it. If you haven’t already seen it offered at gas stations in your area, chances are you’ll be seeing it soon. Using alternative fuels not only makes sense for your wallet, it can help the economy as well, Lonergan says. “Alternative fuels are made from renewable resources grown on farms, so farmers have an immediate benefit. The second major economic benefit is reduced dependency on foreign oil.” Regardless of gas prices, alternative fuels - and the vehicles that can run on them - are here to stay, experts agree. “New developments are taking place on a continual basis,” Lonergan says. “New alternative fuel plants are being constructed across the nation, and new additives that improve performance of alternatives are just now being introduced.” EMTA markets the XenTx line of fuel treatments, largely used in commercial applications that reduce fuel consumption by increasing fuel economy. “It adds up to cleaner air because when you increase fuel economy, you also reduce harmful exhaust emissions,” Lonergan says. The hottest trend in alternative fuels is the conversion of different crops into fuels, he adds, with new additive technology a close second. Domestically grown crops like soy, corn, palm and sugar cane are now being converted into fuel that may soon be sold at a fueling station near you. (ARA) 11/9/07 4:55:49 PM