1. technology and computing

AN?INDEPENDENT?
PUBLICATION?
NOT AFFILIATED
WITH?ANY?OTHER?
We d n e s d ay M ay 9 , 2 0 1 2
O s e r C o m m u n i c a t i o n s G ro u p
BE PREPARED WITH AN EMERGENCY STANDBY
POWER SYSTEM
Kevin McKinney, Corporate Accounts, describes how MTU
Onsite Energy provides emergency power for telecom, from
remote cell towers to cloud computing data centers.
WW: To help insure business continuity, your company has
a wide range of emergency power solutions. Tell us about
them.
M2M, LTE AND EMERGING WIRELESS TECHNOLOGIES: HOW TO SUCCESSFULLY LAUNCH NEW
DEVICES
Bruce Jolly, general manager of the CDMA Certification Forum,
talks about how the CCF can help companies speed up their launch
process.
WW: What is the CDMA Certification Forum?
KM: MTU Onsite Energy offers emergency standby power systems for any application where power reliability is crucial. Our systems take over when utility power
fails, whether the outage is caused by weather, load or some other event. Our permanent standby power systems―using our new 50 kW package up to our 3,250 kW
units―are installed at major telecom switching and data centers around the world.
Powered by energy-efficient MTU Series 2000 and Series 4000 engines, these standby power systems are designed for reliability and built to last. The generator sets can
support any operation that demands reliable and high power loads, including cloud-
BJ: The CDMA Certification Forum, or CCF, is a partnership of vendors and operators worldwide that develop test and certification standards to meet prescribed international performance requirements. The
CCF certification process allows vendors and operators in the wireless industry to bring new
devices to market at a fraction of the time and cost, compared to earlier processes. It
improves quality through consistent interoperability, signaling conformance and performance testing.
WW: How does the CCF contribute to the launching process of new products?
Continued on Page 20
OMNI-CHANNEL: THE FUTURE OF
WIRELESS IN-STORE RETAIL
Q&A with Christopher Krywulak,
President and CEO of iQmetrix.
WW: Tell our readers a little about
your company. What’s your main
line of business?
CK: At iQmetrix, we are passionate about retail. Our mission
is to create great experiences for the customer, the employee
and the business. We build software that enables retailers to
deliver these great experiences.
New Orleans
Continued on Page 37
P4C GLOBAL LEADER IN CELL
PHONE RECYCLING
Wireless World talked with Steve
Hopwood, CEO of P4C Global,
about the company's objectives
and goals as an e-waste solution
provider.
WW: Please tell us about your company and how it is unique
in the market.
3M COMMUNICATIONS: THREE
DECADES OF TELECOM SERVICE
Stephen C. King, Wireless Applications
Engineer for 3M Communication’s
Markets Division, discusses the many
solutions that his company offers to the
telecom industry, including the new 3M
Slim Lock Closure.
WW: How long has 3MTM been in the
communications industry?
Since 1999, our main product has been our industryleading RQ4 Retail Management solution for wireless retail-
SH: P4C Global, Inc. is leading the green charge for reuse,
redistribution and recycling of OEM cell phones and batteries. We are providing green value-added e-waste solutions
for waste handlers, electronics retailers, wireless carriers and
OEMs. Our mission is to create both economic and environ-
SCK: 3M has been making products for the telecom industry for more than 50 years. We’ve been involved in fiber connectivity for the past 30 years. Through innovation and deep
industry understanding, 3M has continuously anticipated and
Continued on Page 28
Continued on Page 28
Continued on Page 21
GID LAUNCHES BODYDOCK CELLPHONE
ARMOR, BRONZE EDITION SYSTEM IN
RETAIL-FRIENDLY PACKAGE
4
By Art Rojas,
Development Corp.
Wednesday, May 9, 2012
Principal,
GID
GID Development Corp. a boutique
design, engineering and manufacturing
firm, announced the launch of their first
full feature case for the iPhone 4 and 4S.
Themed “BODYDOCK® Cellphone
Armor” to denote multi-layer impact
protection, this patent-pending product
design will satisfy the most discriminat-
ing iPhone user. BODYDOCK has
everything from an indestructible shell
for maximum impact protection, an
unprecedented magnetic docking system, a two-position kickstand, Fabric
Sweet Spot Magnet Set for docking on
clothing or accessories, Sweet Spot AllAround Magnets for docking everywhere, to Security Tethers for leashing
your iPhone.
The unique, interlocking, multi-
BURY TECHNOLOGIES: PORTABLE AND
INSTALL BLUETOOTH HANDS-FREE CAR
KITS AND CHARGING CRADLES
Wireless World recently spoke with
Point to Point Technology USA, Inc.,
President and CEO Brett Haysom about
the exciting new products that will be on
display during CTIA Wireless 2012.
WW: What is Point to Point Technology
USA, Inc.?
BH: Founded in 2007, with operations
in Wilmington, Del., Point to Point
Technology USA, Inc. (PTP-USA) is
the North American manufacturer’s representative of best-in-class BURY
Technologies install and portable
Bluetooth hands-free car kits and charging cradles. PTP-USA is part of the
Point to Point Group of Companies,
globally headquartered in Melbourne,
Australia.
Wireless World
layer case absorbs and
disperses
impact
protecting
forces,
iPhones when mishandling accidents
happen. This lightweight, armored, protective shield gives
you full access to
your iPhone and all of its features without the necessity for full bulky iPhone
enclosure. A good analogy is the difference between a tank and a Humvee
(light armor). Protection is of upmost
importance to us and is engineered to
protect your iPhone. Our cellphone arm
does exactly that. Our unique magnetic
Continued on Page 20
An independent publication not affiliated with CTIA
Lee M. Oser
CEO and Editor-in-Chief
Lyle Sapp
Kate Seymour
Senior Associate Publishers
Kim Forrester
Associate Publisher
Lorrie Baumann
Editorial Director
Dirk Deppey
Associate Editor
Monica Boland
Art Director
MJ Mullen
Graphic Designer
WW: To what
extent is PTPUSA participatin
the
ing
International CTIA Wireless 2012 show
in New Orleans?
BH: For the sixth consecutive year,
PTP-USA is exhibiting at the CTIA
Wireless 2012 conference and exposition. In addition to our flagship BURY
Technologies install Bluetooth handsfree car kits, such as the BURY
CC9060IQ and BURY CC9045, as well
as our aesthetically appealing portable
Continued on Page 37
Selene Pinuelas
Traffic Manager
Clarissa Alvarez
Angela Bosso
Kelly Cooper
Paul Harris
James Himebaugh
Adriana Inzunza
Account Managers
Enrico Cecchi
European Sales
Wireless World is published by
Oser Communications Group ©2012.
All rights reserved.
Executive and editorial offices at:
1877 N. Kolb Road, Tucson, AZ 85715
520-721-1300/Fax: 520-721-6300
www.oser.com
20
Wednesday, May 9, 2012
Energy Standby Power (Con’t. from p. 1)
based servers and central office operations. These sets are also equipped with
many additional features, such as 24/7
monitoring capabilities that make it a
logical choice for these types of environments.
WW: Why does MTU Onsite Energy
offer mobile power solutions?
KM: Mobile power packages are easy
to deploy as needed for temporary or
emergency applications or long-term
use. Many of our customers like generators “on a truck,” ready and available for
any
need.
Our
preconfigured
mobile/portable units start at 230 kW
and can be built as big as 3,250 KW outGID Launches (Con’t. from p. 4)
docking system is a unique way of locating you iPhone in a handy and safe position for easy access…anywhere. The
two-way kickstand allows you to watch
a video hands-free , read a book, video
communicate or simply take a photo
with you in it. Flip out the kickstand and
place the iPhone vertically or horizontally for easy viewing. Snap kickstand
back in place for docking or other use.
Know where your iPhone is at all
times with its unprecedented BODYDOCK Magnetic Docking System. It
easily attaches to your clothing, whether
you are running, working out, traveling
or at a sports or social event. Place your
Sweet Spot Magnets and dock the
iPhone to your person, dashboard, home
wall, furniture, desk, purse, tote bag and
more. Simply dock from one Sweet Spot
location to another as you go through
your daily activities. Try the hands-free
and headset-free interface with the
iPhone 4S Siri intelligent assistant by
Wireless World
put. Whether used for prime or standby
power, mobile modules are packaged in
ISO containers with available sound
attenuation, plus an optional chassis for
maximum portability.
design, we make exceptional engineering available at a low-cost. These lower
power generators are often used at cell
sites, or wherever a lower power and
reliable solution is needed.
KM: MTU offers two lines of diesel
generators that have lower power outputs. The 230kW-600kW diesel line features the MTU Series 1600, an engine
designed and built specifically for
midrange and reliable power generation.
Our lowest powered line of diesel generators, the 30-200kW line, specializes
in reliability, portability and convenience. Through simple, high-quality
KM: To ensure our customers get power
to their loads when they need it, we also
offer a comprehensive line of automatic
transfer switches. Our advanced automatic transfer switches are designed to
quickly and safely transfer critical loads
from one power source to another,
ensuring sustainable uptime.
simply docking the phone to your vehicle’s dashboard or clothing between
your shoulder and neck, where it will be
close enough to effectively communicate. A perfect match.
BODYDOCK Cellphone Armor is
available in black, white and pink colors. Your iPhone can be easily mated
with the same or contrasting screenapplique accessory. This “systems”
approach to a single-case design allows
you to change the look of your iPhone 4
or 4S to the opposite or matching colors,
with features that will enhance their
smart phone experience. Additional colors will be available soon or a specific
custom color can be produced with a
minimum order.
BODYDOCK Cellphone Armor
current product line consists of a black,
white and pink Rhino Shield, Fabric
Docking Magnet Set, All-Around Sweet
Spots, Security Tethers – Reel and
Lanyard
BODYDOCK
CELLPHONE
ARMOR, Rhino Shield features a multi-
layer protection system, beginning with
a soft outer layer that provides shock
absorption, which reduces initial impact
forces when the iPhone is dropped. Next
is the Polycarbonate dissipation grid
that diffuses the now-reduced impact
forces. The third TPE inner layer is in
direct contact with the iPhone, and takes
in the remaining impact forces. The PC
layer is reinforced with a ferric steel
plate that also provides magnetic attraction for docking and shielding of magnetic docking forces from the iPhone.
The two-way kickstand for horizontal or
vertical viewing is perfect for visual
telecommunications or movie and video
viewing. It also includes an easy-access
ringer, volume-control buttons, a large
camera port with anti-glare camera
guard and four corner-raised bumpers.
The Bodydock All-Around Sweet
Spots are for all the places that you want
to dock your iPhone: home, office or
vehicle. The habit of docking your
iPhone in specific places make your
iPhone easy to find and soon you will
WW: How do MTU Onsite Energy’s
lower power generators benefit telecom
companies?
WW: What additional MTU Onsite
Energy solutions could benefit telecom
companies?
WW: What is MTU Onsite Energy’s
Corporate Accounts program?
KM: Many of our telecom customers
are responsible for multiple sites over a
large area, and Corporate Accounts
offers these customers a single point of
contact for system design, purchasing,
installation, if needed, and service support. One call gets answers and assistance anywhere, anytime. And our network of MTU Onsite Energy authorized
distributors provides local service to
ensure peak performance and maximum
reliability.
For more information, please visit
www.mtu-online.com or stop by booth
5013.
always know where your iPhone is.
The Bodydock FABRIC Sweet Spot
Magnet Set is for docking your iPhone
with BODYDOCK Armor to convenient
areas of clothing. This brings easy and
quick access to your iPhone at all times.
Accessories provide two ways of
securing, with two quick release buckles
for choice and overall ease of use.
Whether attending a concert, trade
show, convention or outdoor activity
where the weather or surrounding environment can easily damage your phone
if dropped or lost, with BODYDOCK,
the iPhone is fully secured to your body,
allows your hands to be free and provides easy access to your iPhone 4 or
4S.
For more information, visit
www.bodydock.com, email art@bodydock.com, call 714-528 2482 for an
appointment (or at the CTIA show
please call 714-305-9911) or stop by
booth 4256 in the Emerging Technology
Zone, Hall E.
THE SECRET TO REDUCING CHURN IN
THE COMMUNICATIONS INDUSTRY
Wireless World
By Dr. Patrick Surry, GSO, Customer
Analytics, Pitney Bowes Software.
The Risks Associated with Traditional
Retention-Marketing Campaigns
As the world of communications has
changed, customers have, too. They have
come to expect more and better service
from the companies they do business with
and are increasingly conscious that they
have other options. Whether it is a competitive plan that offers a lower price, higher
usage limits, lower overage penalties, sleeker handsets or more complete coverage
areas, competing offerings are constantly
seeking to lure your best customers away.
And your customers know it. This is why,
often, it is your own retention-marketing
campaigns themselves which can be your
competitors’ best friend―and drive your
customers away even faster by alerting
them to the fact that they are nearing the
end-of-the-contract term. By focusing primarily upon the “success rates,” many
telecommunications marketers often shed a
blind eye to the fact that there is often a
greater churn rate amongst their targeted
The Challenge
The notion that LTE will address dataexplosion demands meets new challenges,
due to performance issues, the large invest-
ments required and time-to-market
restraints. Consequently, new solutions are
created, based on a combination of existing
3G and Wi-Fi networks, alongside with
Challenges in the Communications
Industry
According to the ITU World
Telecommunication/ICT Indicators database, mobile cellular growth is slowing
worldwide. In developed countries, the
mobile market is reaching saturation levels,
with an average 116 subscriptions per 100
inhabitants at the end of 2010 and a marginal growth of 1.6 percent from 2009-2011.
With wireless markets near saturation, especially in developed countries, marketers
have to be smarter, and customer retention/win-back is of vital importance.
IPGALLERY’S OFFLOAD IN CONTROL:
AN INNOVATIVE VOICE & DATA
OFFLOAD TO WI-FI SOLUTION
3M Communications (Con’t. from p. 1)
met the evolving challenges of voice and
data transmission. Today, the 3M
Communication Markets Division develops
and manufactures products that are crucial
for terminating, protecting and organizing
both fiber and copper networks. The 3M
Tower Solutions group focuses specifically
on meeting the challenges faced by the
wireless industry.
WW: What is your role?
SCK: As an engineer with 3M Tower
Solutions, I help customers meet their challenges in the areas of connectivity, weatherproofing and cable management on the cell
tower. I am also involved in supporting the
wireless industry as a whole. Currently, I
chair on the International Wireless Industry
Consortium’s Installation Best Practices
Committee, which is working on a set of
best practices for tower infrastructure
(remote radio units, antennas, cabling,
weatherproofing, etc.) installation to help
make the transition to FTTA (fiber-to-theantenna) as smooth as possible.
WW: What is your approach to product
development?
SCK: The 3M Tower Solutions team is
very customer-centric. We are always out in
the field, learning about the challenges our
customers face. Those challenges are continuously changing and becoming more
complex as tower architectures evolve. We
focus on developing solutions to meet our
customers’ current needs, but we also keep
a close eye on emerging trends and technologies so that we can help customers
future-proof their tower infrastructure.
Wednesday, May 9, 2012
audience when compared to the control
group (those that are not treated).
Every customer engagement should
have reasonable potential to add business
value, and marketers need to keep in mind
that there is also often a down side to engaging the customer needlessly.
The solution? A completely different
approach is required. This is why communications providers today are turning to uplift
modeling, also known as incremental modeling, which is a way of predicting the
change in individual customer behavior that
will occur as a direct result of a marketing
treatment. Completely different from the
churn modeling, which can at best only predict who is “likely to churn,” uplift modeling instead predicts who you can actually
“save.” This enables providers to focus marketing efforts upon only those customers
that will react positively to a message (i.e.
the “persuadables”), while weeding out
those that will churn anyway (i.e. the “lost
causes”), will never churn (i.e. the “sure
things”) and, importantly, those that could
react negatively to the solicitation (i.e. the
21
“sleeping dogs”).
What Makes Uplift Modeling So
Important Today?
It is common to see that by transitioning from churn propensity predictive modeling to the new uplift modeling best practice approach, retention campaign results
can typically be improved by more than 30
percent―while at the same time costing
approximately 40 percent less. There are
different ways to approach uplift modeling.
However, the best, not surprisingly, is to
build the model specifically around uplift.
Using test and control groups and a focus
specifically on the difference in behavior
(the uplift), these models use information
from both treated and control populations to
optimize the fit of the model to the difference in behavior.
For more information on uplift modeling and to download our exclusive whitepaper, visit slp.pbinsight.com/info/reduce-customer-churn.
LTE, to create a heterogeneous access solution.
As a result, mobile operators are confronted with the need to control session
mobility between the different access networks 3G, LTE and Wi-Fi, in order to create
an optimal seamless solution that utilizes
the advantages offered by each type of network, distributing the load between them
effectively.
Meeting the Challenges
In order to meet these challenges,
IPgallery has designed and developed the
Offload in Control solution. IPgallery’s
Offload in Control is an innovative mobileoffload solution that empowers mobile
operators to transform Wi-Fi networks into
a true extension of their mobile network.
IPgallery’s Offload in Control innovatively enhances the 3GPP ANDSF solution
WW: How is 3M addressing current trends
in the wireless industry?
ple-in multiple out) antennas is a great technological advancement that is helping operators meet subscriber demand. But a result
of MIMO is that you have all these connection points at the antenna and the RRU
(remote radio unit) that are crowded together in a tight space. Your traditional tape-andmastic combination, while providing reliable weatherproofing, often proves too
bulky. The Slim Lock Closure is designed
specifically to fit around RF connections
spaced closely together. Plus, it’s quick and
easy to install, doesn’t require any tools, and
provides excellent protection from moisture.
SCK: The industry is moving quickly
toward FTTA. Emerging fiber-fed tower
architectures present new challenges in
terms of connectivity, weatherproofing and
cable management for an industry accustomed to hard-line coax. We have introduced new products to specifically address
these challenges, including the 3M Slim
Lock Closure, the 3M One Step Closure for
Wireless and the 3M Tower Dome
Terminal. Yet, many of our previously
launched products, such as the 3M No
Polish Connector for fiber applications, are
ideal for the tower environment.
WW: 3M is introducing the Slim Lock
Closure
SCK: The development of MIMO (multi-
Continued on Page 37
For
more
information,
visit
www.3m.com/wireless or stop by booth
5269 at CTIA Wireless 2012. 3M is a trademark of 3M Company.
28
CELLSELL MAKES KEEPING TRACK OF
CELLULAR SERVICE AGREEMENTS
GREEN AND EASY
Wednesday, May 9, 2012
Many cellular retailers currently file
and store signed, paper-based copies of carrier cellular service agreements. This is
because, surprisingly, the POS activation
workflow for many post-paid cellular carriers with respect to printing and signing of
paper based cellular service agreements by
subscribers, remains to this day largely
unchanged. That’s why CellSell e-Contracts
and e-Contracts COMPANION are gamechangers.
CellSell e-Contracts, integrated with
CellSell and CellSell e-Contracts COMPANION―a standalone solution for retailers that do not have CellSell, designed to be
Omni-Channel (Con’t. from p. 1)
ers, which focuses on back-end operations.
At CTIA 2011, we revealed our latest product, XQ Interactive Retail, which revolutionizes the front-end, in-store customer
experience.
This year at CTIA, we’re excited to
show attendees how the two solutions, RQ4
and XQ, are integrated to allow wireless
retailers to “Energize Retail End to End,”
from the front to the back of the house, as
well as across all channels. The “all channels” part is in response to consumer
demand for an “omni-channel” experience.
WW: What is this “omni-channel” experience everybody is talking about and why is
it important?
CK: “Omni-channel” is a buzzword that
gained considerable momentum at NRF
2012 in January and for good reason:
Customer engagement is happening on all
channels simultaneously (online, mobile,
social and in-store). As such, the lines
between different ways of communicating
have become blurred. For example, a customer may be interacting with your website
on their mobile phone while in-store. You’d
better hope the same information is availP4C Global (Con’t. from p. 1)
mental benefits by managing the e-waste
process stream more efficiently and responsibly.
WW: What is your current go-to market
strategy?
SH: We offer a complete portfolio of solutions for our customers, leveraging our
environmentally focused ISO 9001, 14001
and R2 certified green facility. We provide
e-waste solutions including battery reclamation and processing, cell phone processing
with complete data destruction capabilities
and the ability to leverage our unique global sales staff to help with any distribution
needs. Our strategy is to partner with ewaste producers and help them to create a
value-added green solution within their own
closed-loop ecosystem or improve their
process by plugging into our strictly managed downstream process.
WW: Who are your target suppliers and
customers?
used along-side any point-of-sale system―both allow subscribers to sign their
cellular-service agreements electronically
via signature capture pad right at the pointof-sale, so that cellular retailers no longer
need to print them or file them. CellSell eContracts and CellSell e-Contracts COMPANION both create a paperless workflow,
allowing cellular retail stores to email the
electronically signed copies of cellular service agreements directly to their clients.
CellSell e-Contracts and CellSell eContracts COMPANION allow cellular
retail companies to eliminate paper-based
filing of signed cellular service agreements
able in both places.
In today’s omni-channel setting, retailers must offer a consistent buying experience and succeed in keeping customers
engaged on ALL channels. Technology is a
big part of that equation, connecting the
dots between online, mobile, social and instore.
A desire to offer a solid omni-channel
experience is also the motivation behind ecommerce giants like Amazon, eBay and
PayPal opening physical stores―they don't
want to be limited to online or mobile commerce. They see the benefits of the customer experience that can be delivered
within the tried and true brick-and-mortar
space, as well. This is at once reaffirming to
brick-and-mortar retailers and also a direct
challenge to them.
WW: How do iQmetrix’s products help
wireless retailers deliver an omni-channel
experience?
CK: The fact that e-tailers are opening
physical stores―not to mention threatening
competitors through “showrooming”―is a
call to action for brick-and-mortar retailers.
Competing with online retailers is not new,
but the fact that shoppers can price compare
SH: We are providing green value-added ewaste solutions for waste handlers, electronics retailers, wireless carriers and OEMs, as
well as a local community and business
solution for recycling under our Phones 4
Charity operation. We also cater to a wide
variety of cell phone refurbishing centers,
wholesalers, and retail centers with our
redistribution programs. In 2012, we will
work with several companies in completely
powering their entire operating model by
providing logistics, processing, inventory
management and sales disposition services
tailored to meet their needs.
WW: Please assess the marketplace as it
relates to e-waste.
SH: The EPA estimates that more than 200
million tons of e-waste related to telecommunications is accumulated annually, and
this figure is growing. The recycle rate on
this figure is below 25 percent and we are
aiming to provide more solutions to industry partners so that they can easily offer
green programs to their customers. Our
focus will continue to be to create econom-
Wireless World
by electronically storing them for quick &
easy future retrieval.
CellSell e-Contracts and e-Contracts
COMPANION help to enhance the customer in-store shopping experience, streamline checkout, lower operating costs,
increase efficiency and support carrier-mandated cellular-service agreement signed
contract archiving compliance and, depending upon volume of activations and
upgrades, CellSell e-Contracts and eContracts COMPANION can save cellular
retailers thousands of dollars per year and
enable them to go green.
To find out more information about
CellSell and integrated CellSell eContracts, or to see the stand-alone CellSell
e-Contracts COMPANION solution for use
along-side any point-of-sale software, visit
CellSell in booth 5463 at CTIA Wireless
2012 in New Orleans, from May 8-10.
on their phones in-store is a major threat.
Wireless retailers must do the things
Amazon can't do: Offer an interactive instore experience, vast product knowledge,
personalized customer service, convenience, fast checkout and the ability to walk
out of the store with the product in hand.
When each of these elements is paired with
technology, it is an omni-channel experience.
iQmetrix is “Energizing Retail End to
End” at CTIA 2012 in New Orleans, showcasing its latest XQ Interactive Retail solutions, as well as updates to its industry-leading RQ4 Retail Management solution.
See the iQmetrix End to End solution live at
CTIA booth 1432, from May 8-10.
About iQmetrix:
iQmetrix is the leading provider of retail
management solutions for the North
American wireless industry. We strive to
create the ultimate retail experience for the
consumer, the employee and the business.
iQmetrix is a privately held software as a
service (SaaS) company with offices in
Canada and the United States. For more
information, visit www.iqmetrix.com.
ic benefit for utilizing a green solution and
allow e-waste management to improve the
recycle rate here in the U.S.
WW: How much e-waste have you been
able to save from the environment?
SH: We are proud to say that throughout the
years not only have we been able to save
more than a million tons of e-waste from the
waste stream but we have also allowed our
partners to generate millions in donations to
humanitarian efforts. We are an approved
EPA Waste Handler, and we also operate an
ISO 9001/14001 and R2 certified facility.
Our current program saves thousands of
tons in cardboard recycling alone, providing
our partners with green and safe shipping
solutions.
Come see P4C Global at booth 1663, call
877-742-4562 or visit www.p4cglobal.com.
Wednesday, May 9, 2012
Wireless World
IPgallery (Con’t. from p. 21)
with dynamic capabilities. It offers MNOs
and MVNOs full real-time visibility and
control of the offload process, including
offload optimization, load balancing and
congestion resolution.
Offload as a Managed Service
IPgallery’s voice & data offload solution provides the operator with the ability to
Emerging Wireless Tech (Con’t. from p. 1)
BJ: The CCF is a forum of wireless industry leaders who believe that by bringing
quality products to the market, which have
been thoroughly tested and meet the same
minimum requirements, we ensure the satisfaction of consumers and the health of
operator’s networks. The CCF certification
process sets high standards of quality across
the industry and takes a lot of confusion out
of the overall testing process.
WW: More specifically, how does the CCF
help companies entering emerging markets
such as M2M and LTE?
BJ: In the case of M2M devices, solutions
exist in many markets, including consumer
Bury Technologies (Con’t. from p. 4)
Bluetooth kits, namely the BURY
EasyTouch 7000 and CTIA Wireless
2012 E-Tech Awards finalist―the
BURY EasyTouch Pro CV9000―this
year, we are also exhibiting a few new
and innovative portable and install
BURY Bluetooth hands-free car kit and
charging cradle solutions.
WW: Could you shed some light on
your new BURY install Bluetooth
hands-free systems?
BH: At this year’s CTIA Wireless exhibition, we will be unveiling the visionary BURY CC9068 App for Android and
BlackBerry smartphones. Essentially,
BURY’s applications will be available
for free downloading in both the
Android Market and in BlackBerry App
World. Once the BURY app is down-
offer Wi-Fi as a managed service, taking
over the offload responsibility from the user.
The decision to shift between cellular and
Wi-Fi networks is managed by the operator
and is based on smart algorithm, which
makes the switchover decision based on
real-time QOS measurements and operator’s policies, performance congestion resolution and load-balancing between the
access networks.
IPgallery’s solution provides a compreelectronics, healthcare, transportation, etc.
One of the first challenges encountered by
vendors is the complexity of getting a wireless M2M device approved for use on an
operator’s network.
While large companies from the wireless industry can devote manpower to track
requirements as they change over time,
small companies from outside the wireless
industry are faced with a flood of requirements that they don’t necessarily understand.
In response, the CCF has created an
end-to-end unified process for certifying
M2M products.
These products, known as integrated
devices, consist of two parts:
loaded, the Android or BlackBerry
smartphone itself will serve as a touchscreen and voice-command capable
communications interface by connecting to the BURY CC9068 data box,
which is hard-wired in a vehicle, and by
syncing with a Bluetooth-enabled
smartphone.
In addition to our BURY CC9068
App, we will also be launching the sleek
BURY CC9058 install Bluetooth handsfree car kit with a monochrome and
touch-screen display interface, featuring
music streaming via Bluetooth (A2DP);
the simultaneous connection of two
mobile phones to the car kit via its
Multipoint function; digital signal processing, which filters out potential echo
and ambient noise; access to voice tags
stored on a paired mobile phone; illuminated sensor keys for call handling and
volume control; automatic radio mute
hensive policy tool that offers the operators
full control of the offload process, based on
network performance, roaming costs, time
of day and location. In addition, it offers a
real-time, end-to-end view of the Wi-Fi network characteristics, including quality of
service, connectivity issues and congestion
state, providing the operator with constant,
real-time management and control.
IPgallery’s Offload in Control is an
optimal, seamless solution that utilizes the
• The hardware and software that provides
the specific service in the enterprise vertical
(smart metering, health monitoring, etc.)
• The wireless portion which consists of
embedded modules required to provide the
data connectivity needed over cellular networks.
The CCF testing process covers certification of both integrated devices and wireless
modules. While the module certification
undergoes the complete CCF certification
process, the integrated device leverages
testing already done on the certified module
and focuses on the quality and performance
of the final product. This greatly simplifies
the overall process for both vendors and
operators.
function, and an array of other features.
Not to be outdone is our BURY
UP1100 fixed car phone with advanced
voice control, an independent communications system which is operated via a
SIM card and is hard-wired in a vehicle.
BURY UP1100 features include a highresolution display with large, illuminated keys; DialogPlus voice control for
extremely accurate and rapid-reaction
voice recognition; Magic Word, which
allows the BURY UP1100 user to activate voice control with a single command; conference calling with up to
seven participants; and FDN functionality, a cost-saving limitation of phone
numbers available for calling to a maximum of ten contacts.
Among our charging cradle solutions, we will be inaugurating the new
BURY System 9 series ActiveCradle
universal, as well as our BURY System
37
advantages offered by each type of network
and, consequently, empowers mobile operators with efficient control-session mobility
between the different access networks 3G,
LTE and Wi-Fi.
For more details and information on
IPgallery’s smart voice and data offload,
please visit IPgallery at booth 4845. After
the show, you can learn more by visiting
www.ipgallery.com or calling 678-5283352.
WW: What about LTE?
BJ: The CCF is working in cooperation
with the Global Certification Forum (GCF)
to offer a full solution for our members who
are expanding to the latest 4G. The GCF
maintains the evolution of the 3GPP standard, and offers a full certification scheme
for LTE testing. The CCF focuses on the
needs of members evolving from C2K technologies to LTE and offers a full set of interRAT tests covering handover between
CDMA and LTE network components.
Visit booth 4605 to pick up free copies of
white papers on M2M and more or online at
www.globalccf.org.
8 series Take & Talk Universal
Bluetooth cradle, both of which are
equipped with a micro-USB charging
cable, are adjustable in length, width
and depth, and can easily accommodate
most smartphones, even with a case
covering the phone. We will also be
introducing our portable BURY Motion
Universal combined Bluetooth handsfree kit and charging cradle with multiple mounting options.
Incidentally, the majority of our
BURY install and portable Bluetooth
hands-free car kits have the capability of
allowing the end user to update the car
kit’s software by using a USB cable and
downloading software patches from our
website.
To learn more, please visit theamericas.ptp-group.net or stop by booth 6335A.