How to run your business applications on the cloud 19th December, 2013 Jointly presented by Sudip Kar Vice President - Delivery Anuj Joshi Partner Development Manager – South India & Sri Lanka – ASSPL www.smartShiftTech.com Lead presenters today! Anuj Joshi Partner Development Manager South India & Sri Lanka Amazon Seller Services Private Limited (ASSPL) Sudip Kar Vice President – Delivery smartShift Technologies © 2013 smartShift Technologies. All rights reserved 12/19/2013 2 Cloud Architects for Q&A Vijay G Cloud Architect – Professional Service Group (PSG) smartShift Technologies Q&A Vaidyanathan V Cloud Architect – Professional Service Group (PSG) smartShift Technologies Somashekar H G Cloud Architect – Professional Service Group (PSG) smartShift Technologies © 2013 smartShift Technologies. All rights reserved 12/19/2013 3 Agenda 1. 2. 3. 4. 5. 6. 7. 8. 9. About smartShift What is AWS Why do enterprises choose AWS The Shared Responsibility Model The cloud journey Keeping the Lights On Case Study Next Steps Questions & Answers © 2013 smartShift Technologies. All rights reserved 12/19/2013 4 1 About smartShift www.smartShiftTech.com smartShift at a Glance • Cloud transformation company • Transform and optimize complex technology environments in the cloud • Manage systems securely, carrying competitive edge into the future • Help transform an organization’s working processes and reaping substantial cost savings with o Cloud architecture & design services o Application development capabilities o Managed services in the cloud o Locations worldwide – Germany, India, UK, USA © 2013 smartShift Technologies. All rights reserved 12/19/2013 6 smartShift and AWS Partnership • AWS Partner since 2009 • Premier Consulting Partner in 2014 • For more information visit: http://aws.amazon.com/solutions/premier-consulting-partners/ © 2013 smartShift Technologies. All rights reserved 12/19/2013 7 Select Customers © 2013 smartShift Technologies. All rights reserved 12/19/2013 8 What Sets smartShift Apart? 1 to 4 Weeks to get your systems migrated to AWS 50+M Hours of Uptime managed on AWS Speed Experience 10 of top 20 Global financial institutions successfully on boarded and managing solutions for them on AWS Security Automated Tools Help to optimize your products Optimization © 2013 smartShift Technologies. All rights reserved 12/19/2013 9 2 What is AWS? www.smartShiftTech.com What is AWS? Deployment & Administration Application Services Compute Storage Database Networking AWS Global Infrastructure © 2013 smartShift Technologies. All rights reserved 12/19/2013 11 AWS Global Infrastructure 9 Regions 25 Availability Zones Continuous Expansion © 2013 smartShift Technologies. All rights reserved 12/19/2013 12 How Enterprises Use AWS Augment On-Premises resources with cloud capacity Migrate existing apps & data to the cloud Build new apps, sites, services & lines of businesses © 2013 smartShift Technologies. All rights reserved 12/19/2013 13 Trusted by Enterprises Around the World © 2013 smartShift Technologies. All rights reserved 12/19/2013 14 Gartner Magic Quadrant for Cloud Infrastructure as a Service (August 19, 2013) Gartner “Magic Quadrant for Cloud Infrastructure as a Service,” Lydia Leong, Douglas Toombs, Bob Gill, Gregor Petri, Tiny Haynes, August 19, 2013. This Magic Quadrant graphic was published by Gartner, Inc. as part of a larger research note and should be evaluated in the context of the entire report.. The Gartner report is available upon request from Steven Armstrong (asteven@amazon.com). Gartner does not endorse any vendor, product or service depicted in its research publications, and does not advise technology users to select only those vendors with the highest ratings. Gartner research publications consist of the opinions of Gartner's research organization and should not be construed as statements of fact. Gartner disclaims all warranties, expressed or implied, with respect to this research, including any warranties of merchantability or fitness for a particular purpose. © 2013 smartShift Technologies. All rights reserved 12/19/2013 15 The Forrester Wave™: Enterprise Public Cloud Platforms, Q2 2013 Forrester Wave™: Enterprise Public Cloud Platforms For DevOps Pros, Q2 ‘13 The Forrester Wave™ is copyrighted by Forrester Research, Inc. Forrester and Forrester Wave™ are trademarks of Forrester Research, Inc. The Forrester Wave™ is a graphical representation of Forrester's call on a market and is plotted using a detailed spreadsheet with exposed scores, weightings, and comments. Forrester does not endorse any vendor, product, or service depicted in the Forrester Wave. Information is based on best available resources. Opinions reflect judgment at the time and are subject to change. © 2013 smartShift Technologies. All rights reserved 12/19/2013 16 Architected for Enterprise Security Requirements “The Amazon Virtual Private Cloud [Amazon VPC] was a unique option that offered an additional level of security and an ability to integrate with other aspects of our infrastructure.” Dr. Michael Miller, Head of HPC for R&D © 2013 smartShift Technologies. All rights reserved 12/19/2013 17 3 Why do enterprises choose AWS www.smartShiftTech.com 1. Pay For Infrastructure as you Need it, Not Up Front On-Premises $0 to get started Pay as you go © 2013 smartShift Technologies. All rights reserved 12/19/2013 19 2. Lower Total Cost of IT Scale allows us to constantly reduce our costs We are comfortable running a high volume, low margin business © 2013 smartShift Technologies. All rights reserved We pass the savings along to our customers in the form of low prices 12/19/2013 20 3. You Don’t Need to Guess Capacity AWS Actual demand Actual demand Customer Dissatisfaction Self Hosting Waste Predicted Demand Rigid © 2013 smartShift Technologies. All rights reserved Elastic 12/19/2013 21 4. Increase Innovation: Experiment Fast with Low Cost and Low Risk On-Premises $ Millions Experiment Infrequently Nearly $0 Experiment Often Failure is expensive Fail quickly at a low cost Less Innovation More Innovation © 2013 smartShift Technologies. All rights reserved 12/19/2013 22 5. Get Rid of Undifferentiated Heavy Lifting We take care of it… Data Centers Power Cooling Cabling Networking Racks Servers Storage Labor © 2013 smartShift Technologies. All rights reserved So you don’t have to … Buy and install new hardware Setup and configure new software build or upgrade data centers 12/19/2013 23 6. Go Global in Minutes © 2013 smartShift Technologies. All rights reserved 12/19/2013 24 Many purchase models to support different needs Free Tier On-Demand Reserved Spot Bid for unused capacity, charged at a Spot Price which fluctuates based on supply and demand Launch instances within Amazon VPC that run on hardware dedicated to a single customer For time-insensitive or transient workloads For highly sensitive or compliance related workloads Get Started on AWS with free usage & no commitment Pay for compute capacity by the hour with no long-term commitments Make a low, one-time payment and receive a significant discount on the hourly charge For POCs and getting started For spiky workloads, or to define needs For committed utilization © 2013 smartShift Technologies. All rights reserved Dedicated 12/19/2013 25 Enterprises Often Worry that Cloud Has Few Options Build a “Private” Cloud #1 © 2013 smartShift Technologies. All rights reserved #2 Rip and Replace with AWS 12/19/2013 26 The Good News is that Cloud isn’t an ‘All or Nothing’ Choice OnPremises Resources Integration Cloud Resources Corporate Data Centers © 2013 smartShift Technologies. All rights reserved 12/19/2013 27 Integrating AWS with Existing On-Premises IT Active Directory Users & Access Rules Network Configuration Your Private Network Encryption HSM Appliance Backup Appliances Cloud Backups Your On-Premises Apps Your Cloud Apps Corporate Data Centers AWS Direct Connect © 2013 smartShift Technologies. All rights reserved 12/19/2013 28 Our Ecosystem Allows You to use your Existing Management Tools Management Tool Partners Single Pane of Glass © 2013 smartShift Technologies. All rights reserved 12/19/2013 29 We support a wide range of technologies © 2013 smartShift Technologies. All rights reserved 12/19/2013 30 We have partners ready to help © 2013 smartShift Technologies. All rights reserved 12/19/2013 31 We want to talk to you if… • You’re facing a tech refresh in the next year • You need to add capacity for growing workloads • You have a new application project • You plan to launch a technology driven business initiative • You’re considering outsourcing part or all of your IT environment • You’re outsourced and aren’t getting the results you want © 2013 smartShift Technologies. All rights reserved 12/19/2013 32 4 The Shared Responsibility Model www.smartShiftTech.com Shared Responsibilities… Customer Facilities Operating System Physical Security Applications Compute Infrastructure Storage Infrastructure + Security Groups Firewalls Network Infrastructure Network Configuration Virtualization Layer Account Management © 2013 smartShift Technologies. All rights reserved = 12/19/2013 34 The Shared Responsibility Model Development and Migration assisted by smartShift Application On-demand, Payas-you-go Infrastructure provided by AWS © 2013 smartShift Technologies. All rights reserved 24/7 Managed Services delivered by smartShift 12/19/2013 35 Shared Responsibility: Infrastructure Hypervisor Virtual Interfaces Software Firewall (Security Groups) Software Firewall (Security Groups) Software Firewall (Security Groups) AWS Stack Physical Firewall Physical Interface © 2013 smartShift Technologies. All rights reserved 12/19/2013 36 Shared Responsibility: Application © 2013 smartShift Technologies. All rights reserved 12/19/2013 37 Shared Responsibility: Operations © 2013 smartShift Technologies. All rights reserved 12/19/2013 38 5 Cloud Journey www.smartShiftTech.com The Stages in the Cloud Journey Transforming existing Systems to the Cloud Managing these Cloud solutions Building new Cloud capabilities Planning for the Cloud Analyzing Data in the Cloud © 2013 smartShift Technologies. All rights reserved 12/19/2013 40 The Cloud Journey: smartShift’s Solutions smartTransformation smartStrategy smartApplication smartManagement smartInformation © 2013 smartShift Technologies. All rights reserved 12/19/2013 41 Cloud Readiness Assessment smartShift Cloud Readiness Assessment Services is for all irrespective of size of setup and computing needs: • Cloud Cost Analysis • Cloud Migration Risk Analysis • Application Migration Assessments • Application Adoptability Assessments • Network & Latency Considerations • Cloud Security Analysis • Data Locality & Security Implications • Cloud Deployment Architecture Analysis • Proof Of Concepts • Some apps might not leverage Cloud’s scalability and high availability advantages © 2013 smartShift Technologies. All rights reserved 12/19/2013 42 Cloud Enablement Services of smartShift • Analysis of Cloud Providers • IT and Business Impact • Architecture Design for cloud enablement • Security Requirement and Capabilities • Cloud to Cloud and Cloud to On-Premise Integration • SAAS Application Enablement's • 24/7 Monitoring and Management • Service Level Agreements © 2013 smartShift Technologies. All rights reserved 12/19/2013 43 On-boarding to AWS • Typically, 1 week to on-board and 1 week to test • Tasks include: • • • • Securing the solution Ensuring scalability Architecting for High Availability (multi-AZ and multi-region) Designing Business Continuity Operational plans • Automating and orchestrating above tasks as needed • Deliverable is a “‘24/7 Operations’- ready stack” © 2013 smartShift Technologies. All rights reserved 12/19/2013 44 6 Keeping the Lights On www.smartShiftTech.com 24/7 SLA-driven Operations 1. Pro-active Management • • • • • • 24/7 Geographically distributed, ISO-27001 Certified NOCs Integrated App, Infrastructure and Security management and Help Desk systems BC/DR set up MFA and Privilege-based access Vulnerability Assessment and testing IAM set up and management 2. Pro-active Monitoring • • • • • Event & Application Logs Change Monitoring Network interface monitoring Host IDS/IPS monitoring DB log monitoring 3. Configuration Management • • • Gold Image Patching Key-Pair Generation, Retrieval, Distribution, Rotation, Destruction Security policy tracking and management © 2013 smartShift Technologies. All rights reserved 12/19/2013 46 Supporting Multiple Customers • Hardened OS for entire stack • Dedicated Cloudlets for each Tenant • Dedicated Cloudlet for Multitenant Software • Managed VPN Tunnel between Customer Site and AWS Cloudlet* • SGs, ‘In Flight’ and ‘At Rest’ data security across stacks * = As Needed © 2013 smartShift Technologies. All rights reserved 47 7 Case Study www.smartShiftTech.com Case Study: Managing a $1.5B ISV Who • $1.5B ISV focused on the Business Process Management Software market Need • Technology vendor with deep domain expertise in AWS, Cloud Computing, Application Development and Infrastructure Management • Trusted partner to help develop and deliver a ‘Platform-as-a Service (PaaS)’ offering for current flagship product Pain • Gap in skills around Cloud Computing • Managed Services Skills missing for a 24/7 service offering Solution • Rapidly migrate existing solution to the Cloud • Delivered enterprise grade security solutions for in-flight and at-rest data • Developed a disaster-recovery plan for all components of the architecture • Designed comprehensive ‘Go-live’ Run books for every key process • Provide ongoing management of a 24/7/365 NOC in geographically distributed regions smartShift Solutions: smartStrategy, smartTransformation, smartApplication, smartManagement © 2013 smartShift Technologies. All rights reserved 12/19/2013 49 8 Next Steps www.smartShiftTech.com Next Steps: Get Going in 1-3 Weeks! • Get SaaS-enabled by a firm with 20+ years of organizational history in helping transform mission critical applications to state-of-the-art solutions, including SaaS solutions • Work with highly trained & CMMi Level 5 certified development & operations teams with geographically distributed, ISO 27001 certified Network Operations Centers • Get service from a team that has supported over 50 million hours of uptime with different technology stacks in the Public cloud • Rest easy, knowing that the 24/7 operation has experience securing & supporting cloud infrastructure for 10 of the top 20 global financial institutions © 2013 smartShift Technologies. All rights reserved 12/19/2013 51 9 Questions & Answers www.smartShiftTech.com Contact Us Arun Nayak National Manager - Sales +91-80-42995777 anayak@smartshifttech.com www.smartShiftTech.com Request a Cloud Readiness Assessment © 2013 smartShift Technologies. All rights reserved 12/19/2013 53 Thank You! www.smartShiftTech.com
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