How to boost investments at local level: the “Cities on Power” methodology Mid-term Conference, Turin 07.11.2012 Stefan Mieth (WP Leader) The Methodology How to boost investments of renewable energies at local level? Stakeholder Analysis Communication Instruments Financial Instruments Transnational participatory concept Participative Instruments Training of the staff of public authorities 2 Stakeholder-Analysis Interest-Influence Matrix 7 6 level of influence Target: Overview about all stakeholders in the field of energy in the municipality clustered to their interest and possibiliy to influence the development of renewable energies in the city result: list of stakeholders grouped to their level of interest and level of influence 5 Stakeholder 1 Stakeholder 4 Stakeholder 2 Stakeholder 3 4 3 2 1 0 0 1 2 3 4 5 6 7 level of interest 3 How to get information about the needs of stakeholders? Local stakeholder workshops: discuss and reflect the needs and interests of stakeholders four project partners realized workshops between March and June 2012 → Example: „how the framework for renewable energy development should look like, feedback on what is not working now, recommendations for Action plans, experiences of participative and financial models?“ 4 The Methodology How to boost investments of renewable energies at local level? Stakeholder Analysis Communication Instruments Financial Instruments Transnational participatory concept Participative Instruments Training of the staff of public authorities 5 Communication Instruments I Which communication strategies (sponsoring, events, …) are suitable to mobilise/ activate stakeholders? Mode of communication Event Marketing/ Forum/ Seminar Sales Promotion Advertising/ Information E-Communication (social media) Sponsoring/ Exhibition/ Fairs Participation in political decisions/ planning tools Sum Quantity of the instruments 12 7 12 6 6 Quantity of the examples 51 11 20 17 14 5 5 48 118 6 Communication Instruments II Example: city council dialog Situation: inadequate knowledge of members of the city council/ politicians target: target group specific knowledge transfer, raising awareness Example (Dresden): lectures with a following "Question and Answer session" especially for members of the city council, Initiator: Local Agenda 21, energy supplier Initiator: business companies, NGOs target group: politicians (members of the city council), public administration 7 The Methodology How to boost investments of renewable energies at local level? Stakeholder Analysis Communication Instruments Financial Instruments Transnational participatory concept Participative Instruments Training of the staff of public authorities 8 Financial Instruments What are „Good“ and „Bad“ practice examples of financial incentives? Which instrument is convenient for which stakeholders? SWOT-Analysis of financial instruments (intermediate result): 9 Participative Instruments What are good practice examples of participatory instruments? Which stakeholders are addressed? How promising are these tools? Example: public power plant – built 2009/ enlarged 2010 – in total 19.55 kWp photovoltaic power – Financed by private persons, a student foundation and a citizens' initiative – achieved income is for learning opportunities especially for the secondary school and his playschools Foto: Alexander Marthaus More information in the 2. COP Newsletter: http://www.citiesonpower.eu/en/newsletter (in English, German, Italian and Polish) 10 The Methodology How to boost investments of renewable energies at local level? Stakeholder Analysis Communication Instruments Financial Instruments Transnational participatory concept Participative Instruments Training of the staff of public authorities 11 Thank You. Stefan Mieth Local Agenda 21 for Dresden e.V. Coordinator „Climate and Energy“ stefan.mieth@dresdner-agenda21.de ------------------------------------www.citiesonpower.eu www.facebook.com/citiesonpower 12