SOAR PHOENIX PETROLEUM PHILIPPINES, INC. NEWSLETTER VOL 1 ISSUE 1 JANUARY-JUNE 2008 62 and growing SOAR PHOENIX PHOENIX NEWS & EVENTS | STATION OPENINGS | HOW TO BE A SERVICE HERO | FRANCHISE Q&A 1 President’s Corner Soar high, Phoenix In a short span of six years, we have grown from a family venture into the first publicly-listed company from Davao. In just three years, we have expanded from one station to 62 in Mindanao by the end of June 2008. Our growth has been phenomenal. Every year has been a milestone year, and the big strides we have made as a local petroleum company is due to the hard work and focus of everyone who makes up Team Phoenix – the directors, management, staff, suppliers, and business partners. In this first issue of SOAR, we review our accomplishments and activities on the first half of the year. We also feature a story on how Phoenix helps the lives of our customers, an inspiring reminder that what we do contributes to the community. Like the mythical firebird, we at Phoenix soar high because that is what we are called to do. To soar is to excel. It is to not lose sight of the goal, no matter the distance, no matter the conditions. To live our core value of excellence means to be better in everything we do. A book editor named T. Alan Armstrong once said: “Champions do not become champions when they win the event, but in the hours, weeks, months and years they spend preparing for it. The victorious performance itself is merely the demonstration of their championship character.” In whatever we do, let’s make that championship character shine through. Dennis A. Uy president and ceo president and ceo Dennis A. Uy Phoenix proudly welcomes Assistant Vice President for Fuels Sales-Luzon Jaime O. Uy Jimmy, who is a licensed Chemical Engineer, brings with him more than 20 years of experience in the retail oil industry. He has worked for Pilipinas Shell Petroleum Corp. and has handled various responsibilities from operations of depots and installations, retail engineering, network planning, commercial, retail automation and retail initiatives which include advertising and promotions. Comptroller / Finance Manager Chryss Alfonsus Damuy Chryss has a wealth of accounting experience from his work at various corporations in Davao, most recently Lapanday Foods Corporation where he was Controller. Corporate Affairs Manager Beethoven Sur Brand Manager Francis Joseph Magbitang Sales Manager Ernesto Tagudina Accounting Manager Venus Casino On the cover: Phoenix Petroleum president Dennis Uy, Tagum City Tourism Council head Alma Uy, Phoenix Chairman Domingo Uy, and Davao City Councilor Leo Avila cut the ribbon to open the 50th Phoenix station in Acacia St., Davao City on May 3. SOAR VOL 1 ISSUE 1 January-June 2008 Editorial: Corporate Communications Department Our Vision Published by PHOENIX PETROLEUM PHILIPPINES, INC. (PPPI). All rights reserved. Copyright 2008 by PPPI. No part of this newsletter may be reproduced in any manner without the permission of PPPI. As the first home-grown major player in the Philippine petroleum industry, we will be: - The “brand of choice” in Mindanao - The benchmark for excellence in the petroleum retail industry - The best value for money and unmatched customer experience www.phoenixphilippines.com For inquiries, contact the Corporate Communications Department of PPPI (082) 235-8888. 2 SOAR PHOENIX Sales and Distribution Manager Joseph Tarroza phoenix NEWS Phoenix receives ISO certification Phoenix Petroleum Philippines, Inc. was awarded a ISO 9001:2000 certification for its receiving, storage, and distribution of petroleum fuels and plane refueling services. The certification, dated February 1, 2008, covers the Phoenix Bulk Depot in Lanang, Davao City. Phoenix started the ISO 9001:2000 accreditation in June 2007 for its Davao bulk plant and aviation fuel tank truck operations. ISO 9001:2000, which gives the requirements for quality management systems, is firmly established as the globally implemented standard for providing assurance about the ability to satisfy quality requirements and to enhance customer satisfaction in supplier-customer relationships. Phoenix launches Employee Awards PPPI formally launched on May the Phoenix Employee Awards called The Phoenix of Performance – Recognition for Outstanding Service and Excellence. This is the first Phoenix Employee Recognition Program that acknowledges and rewards deserving Phoenix employees for their exceptional performance, work ethics and support of the Phoenix Vision, Mission and Core Values. The Phoenix Employee Awards began in June. All employees can nominate for the monthly Phoenixpride or the annual Phoenix IDOL awards by filling out the Nomination Forms. The Phoenix of Performance & Service Award Program: • Encourages all employees to acknowledge performance and demonstrate behaviors that support our vision, mission and core values; • Provides flexibility, simplicity and consistency for recognition across all business units, support groups and areas of assignments; and, • Gives Phoenix a platform to applaud its most valuable assets – its people. For inquiries, contact the Phoenix Human Resources Department. SOAR PHOENIX 3 PHOENIX EVENTS MARCH 14-16 71st Araw ng Dabaw Phoenix Petroleum Philippines, Inc., Davao City’s first homegrown petroleum company, joined the city in celebrating the 71st Araw ng Dabaw. Phoenix was a major sponsor to the festivities. Phoenix also participated in the Sunday parade, the festival highlight, with three fuel tankers and the company’s brandnew fire truck traversing major routes in Davao City. Mutya ng Dabaw 2008 winners 27 Tourism deal with Tagum City Phoenix committed one-million pesos worth of sponsorship to the City Government of Tagum in support of tourism activities. The Memorandum of Agreement was signed in Tagum by City Mayor Rey T. Uy and Phoenix Petroleum Chairman Domingo Uy, and witnessed by Phoenix Corporate Affairs Manager Ben Sur and business partners of Phoenix in Tagum. Under the one year major sponsorship contract, Phoenix Petroleum will be the major presentor in Tagum Citysponsored festivals and events such as the Musikahan sa Tagum, Summer Sports Fest, Dance Festival, Durian Festival, Kaimonan and Pakaradjan Festivals, and Parochial Fiesta.Phoenix will provide tarpaulins, marketing collaterals, posters, and have billboards around Tagum City. 4 SOAR PHOENIX Tagum City Mayor Rey T. Uy, Tourism Council Chairperson Alma L. Uy, and Phoenix Petroleum Chairman Domingo T. Uy hold a mock-up of the one-million peso worth of sponsorships by Phoenix to Tagum City. With them are members of the City of Tagum Tourism Council (left side), Phoenix Corporate Affairs Manager Ben Sur (leftmost), Phoenix business partners Mr. & Mrs. Celso Agbones (3rd and 4th from right), and Phoenix Branding officers Neb Bulaclac (2nd from right) and Sharlene Sinfuego (rightmost). MAY 10 Blood-letting Phoenix held its first bloodletting activity on May 10 at the Phoenix Bulk Depot in Lanang, Davao City, in coordination with the Philippine National Red Cross. The Phoenix Team was headed by Chairman Domingo Uy and President and CEO Dennis Uy, who was a blood donor himself. In total, Phoenix donated 8,550 cc of blood. 14-15 Motorcross Challenge Approximately 450 cc of blood is donated by each donor. The Red Cross team checks the blood pressure of potential donors. Phoenix co-presented the 2008 Summer Festival of Don Marcelino, a third class municipality from the second district of Davao del Sur. The highlight of the festival was the Extreme Motocross Challenge participated in by national riders, amateur and novice riders from all over the province, from May 14 to 15. The Motocross event in Don Marcelino was a prelude to the soon-to-be constructed Phoenix service station in the municipality. When completed, the Phoenix station will be the only petroleum retail station in the place. The Phoenix Davao team with PPPI Chairman Domingo Uy (center) Don Marcelino is being groomed to be a tourism destination and a potential venue for big events. It is composed of 15 barangays and 166 sitios, bounded on the north by the municipality of Malita, south by the municipality of Jose Abad Santos, east by Davao Gulf, and west by the municipalities of Malapatan and Alabel, Sarangani. SOAR PHOENIX 5 MAY 17-18 18 holes for 1 cause Apex Mines with the support of Phoenix Petroleum and other companies held the 18 Holes for 1 Holy Cause Golf Tournament on May 17 to 18 at the Lanang Golf Club, Davao City. Funds raised will be used for the construction of a new church building for Our Mother of Perpetual Help Parish in Masara, Maco, Compostela Valley. A Phoenix service station in the municipality of Compostela, Comval Province is undergoing construction and will soon fuel the lives of the community. 23 CalingAplaya Coastal Cleanup Phoenix Petroleum staff in the Batangas Union Industrial Park (BUIP) in Batangas joined the coastal cleanup of CalingAplaya 2008 in commemoration of Gen. Eleuterio Marasigan Day on May 23 and Barangay Salong Fiesta on May 24. The participation is part of Phoenix’s corporate social responsibility to the environment. Ongoing Technical support to Davao Reyer Starting March 2008, Phoenix Petroleum’s Engineering Group has been providing technical support to Davao Reyer, operator of the Metro Shuttle buses. Phoenix conducted an oil test using Phoenix XHD Extreme 15w-40 API, CH-4 for three buses and equipment monitoring thru progressive (EMPA) at 15,000 km. As part of the program, we provide on loan equipment for the motorpool department. Phoenix provided a used oil analysis interpretation for units identified for random sampling at agreed running hours. The analysis will be submitted as benchmarking of parameters to further assist in the maintenance of the engines. For its maintenance team, Phoenix provided Davao Reyer 43 pairs of cover-all uniforms safety shoes, and rubberized gloves, and 32 safety goggles. 6 SOAR PHOENIX MAY Service Culture Workshop A group from Team Firebird discusses service needs Phoenix Petroleum Philippines, Inc. conducted a two-day service culture workshop for staff in four batches in Davao City and Makati from May to June 2008. The workshops were conducted by the Human Resources Department. The workshop aimed to create ownership of and commitment to improved teamwork and customer service, the Phoenix WAY (Willing, Able, Yes we can!). At the end, each team came up with specific action steps necessary to achieve the organization’s desired Customer Service priorities and standards. 25 Everyone signs their commitment to better service Bancarera at Magnaga Phoenix was a product sponsor of the Bancarera contest held on May 25 at the Magnaga Waters Beach Resort in Pantukan, Compostela Valley. Phoenix provided Accelerate lubricants, a gasoline engine oil that can be used in motorized bancas. Magnaga Waters owner Ciara Uy awards a bancarera winner with Phoenix lubricants and cash June 6 Fire drill at Phoenix Depot Phoenix held a fire drill at its own premises conducted by the Engineering team. Phoenix acquired its own fire truck on March 2008, a conscious move towards being a better corporate citizen and as a part of our social responsibility. The fire truck is primarily a fire protection equipment for company facilities. It can also be used to aid the city's fire department in the event of fires. The fire truck is especially equipped with a foam proportioning system, designed to put out residential and industrial fires. SOAR PHOENIX 7 JUNE 12 Weekly Flag Ceremony Phoenix Petroleum Philippines, Inc. observed its first flag ceremony on June 12 in celebration of the 110th Philippine Independence Day. The flag ceremony is observed every Monday at 9 am, with different branch units in charge. Regular activities are singing of the Philippine national anthem; singing of the Phoenix Corporate Song When the Phoenix Flies; presentation of a Phoenix Core Value; Pledge of Service Credo and Service Action Steps; and announcements. The hoisting of the Philippine flag and the Phoenix flag at the Davao Bulk Depot grounds reaffirms the company’s commitment to make “Phoenix Fuels Life” an experience within reach of every Filipino. 24-29 PNXpo: Soaring High Phoenix Petroleum Philippines, Inc. held its second annual “PNXpo: Soaring High” from June 24-29 at the Atrium of the Gaisano Mall Davao. The PNXpo was part of the Motorcycle Week activity of the mall. The Phoenix corporate expo had four sections: Fuels PNXpo, Franchise PNXpo, Lubes PNXpo, and Careers PNXpo. Each section presented opportunities for the entrepreneur or jobhunter. The highlight of PNXpo was the Grand Raffle Draw of the Phoenix “Tank-Full of Life: Multi-Caravan of Prizes” promo. Three winners won multi-cabs and hundreds won Phoenix lube cards, fuel cards, and T-shirts in the third and last raffle draw. The PNXpo booth at the Atrium of Gaisano Mall Davao Davao City Councilor Pilar Braga (center) and Phoenix Sales Manager for Cagayan de Oro George Nifras read the winner from Zone 1 of a new multi-cab. Team Phoenix at the PNXpo 8 SOAR PHOENIX FEATURE Driver, farmer, pregnant lady win multi-cabs from Phoenix Noel Ogdoc plies the Ma-a to Agdao route everyday as a jeepney driver. For two years now he has been fueling at the Phoenix station in Ma-a Diversion Road, an accessible stop in his route. As a husband and father of two daughters, 45-yearold Noel has difficulty making ends meet. “We are only poor. I don’t even have a cell phone. We sold it already.” Noel was one of thousands who wrote their names in raffle entries for the Phoenix “Tank-Full of Life Multi-Caravan of Prizes” promo. The grand draw was held as the culminating event of the Phoenix Corporate Expo PNXpo at the Gaisano Mall of Davao, June 29. When Noel learned that he won the grand prize of a multicab, he and his family rushed to the mall to claim his prize. When they arrived at the Phoenix booth, he and wife Jonalyn were in tears. “It is my first time to win in a raffle draw. This is a big help to my family,” said Noel. With his own new multi-cab, Noel no longer needs to pay P300 to rent the jeepney. “Salamat kaayo, Phoenix!” Jeepney driver Noel Ogdoc and his family pose with their new multicab. Ellen Farnazo gives a thumbsup to her new car. Lucky pregnancy Noel is one of three winners of multi-cabs from Phoenix. Ellen Farnazo, 27, happened to be at the mall when she heard her name announced as winner. She went to the Phoenix booth and received a symbolic key on the stage. Ellen is eight months pregnant with her and husband Ferdinand’s first child. The couple own a construction and supply company. Ellen dropped her winning coupon in the Phoenix station in Madang, Mati City, when they were on a collection trip in Comval and Davao Oriental. With the new multi-cab, they now have another service vehicle for their business. Susan Sotto of Mati City and family poses with their new motorcycle from Phoenix. In Davao City where they are based, Ellen and her husband are regular customers of Phoenix Acacia. “The moment the station opened, we don’t miss loading up there because the service is fast and the location is accessible to our route.” Farmer In Lambayong, Sultan Kudarat, farmer Peter Baldonado has been fueling with Phoenix since it opened its station there. Phoenix is the only gas station in the area, a necessary service to Peter and his fellow farmers. Peter has a three-hectare land of rice and corn that they till. The process takes two months, and in those months, the motorcycle and tractor need to load tens of liters per day. The 47-year old farmer supports a wife and three children. The new multi-cab he has won from Phoenix is a big help. “We will make it our service vehicle to buy fuels at Phoenix because right now, we are only using our motorcycle,” he said. “Dako kaayo ni’g tabang kanamo. Salamat kaayo sa Phoenix!” Phoenix gave away a total of three multi-cabs, six motorcycles, and P500,000 worth of home appliances, groceries, and Phoenix products in the Tank-Full of Life Multi-Caravan of Prizes from February to June. SOAR PHOENIX 9 station openings Phoenix: 62 and growing From its first station in 2005, Phoenix has now grown to 62 stations in Southern Mindanao. Phoenix retail stations are located in Davao City, Davao del Norte, Davao del Sur, Davao Oriental, Compostela Valley, Surigao, Bukidnon, North Cotabato, South Cotabato, Agusan del Sur, Sultan Kudarat, and General Santos City. By the end of the year, Phoenix will expand to Luzon and Visayas. The 50th Phoenix retail station in Acacia St. is located at a busy intersection near schools, offices, and shopping areas. Phoenix Petroleum president Dennis Uy, Tagum City Tourism Council head Alma Uy, Phoenix Chairman Domingo Uy, Davao City Councilor Leo Avila, Phoenix Asst. Vice President for Sales in Mindanao Edgar Alerta, and Tagum City Councilor Oyo Uy after cutting the ribbon to open the Acacia station. Phoenix Petroleum Philippines, Inc. opened its 50th station, in Acacia St., Davao City, on May 3. The Acacia station is the most innovative station yet, incorporating a look that is futuristic, warm, and functional. Among the activities in the opening day program were a day-long videoke challenge for drivers with free t-shirt, dances, and awarding of the first TankFull of Life winners. “Tank-Full of Life” first raffle draw motorcycle winner Jun Arnel Elvas receives the key from Phoenix President Dennis Uy and Phoenix Asst. Vice President for Sales in Mindanao Edgar Alerta during the Acacia station opening. Futuristic look for gas pumps in Phoeenix Acacia Durian products from Emerald Farm in Tagum are sold in the Acacia station. Phoenix Acacia fully lit up at night 10 SOAR PHOENIX Calinan, Davao City Opened on May 8 L-R, Calinan barangay captain Antipas Batingol, station manager Ching Paye, franchisee Eden Palacios, Phoenix Asst. Vice President for Fuels Sales Edgar Alterta, and lot owner Narciso Tan Dumoy-McLeod, Davao City Opened on May10 Mr. and Mrs. Erdonio Lictaoa, parents of Phoenix DumoyMcLeod franchisee Dr. Erdonio Lictaoa Jr. Bajada, Davao City Opened on May15 L-R: PPPI President Dennis Uy cuts the ribbon with franchisees Rodney del Rosario and Rafael del Rosario Team Phoenix Dumoy-McLeod with Dr. Lictaoa in center Franchisee Milagros del Rosario (right) with family and friends Phoenix Bajada station SOAR PHOENIX 11 Catalunan Grande, Davao City Opened on April 28 Bacaca, Davao City Opened on June 20 Also now open: Phoenix second station in Mati, Davao Oriental on June 15 Phoenix is now in General Santos City Lagao Chu Opened on April 30 Operated by the Hawak-Kamay Multi-Purpose Cooperative, a transport group cooperative responsible for transporting NFA rice throughout Mindanao Bulaong Opened on May 12 12 SOAR PHOENIX Business talk Phoenix Franchising 101 We answer frequently asked questions on franchising a Phoenix Fuels Life station. Why Phoenix? Franchising a Phoenix station saves you time and money. With Phoenix, negotiations and approvals are faster because decision-makers are practically a call away. Recovery period of investment is shorter because of our low investment plan offerings and higher per-liter margin, which also grants you bigger earnings in the long run. You invest small but get returns faster. How does Phoenix provide faster returns? Our average construction period is three months, even for a mega station so you can start earning sooner than later. Our start-up costs are kept to a minimal. Bond and equipment deposits earn interest. Construction costs depend on the agreed design between franchisee and franchisor and can thus go at a significantly lower total. Our terms are flexible, customized to meet the franchisee’s needs, keeping in mind the bottom line that is the profitability of the business partners: you and Phoenix Petroleum. Who can qualify as Phoenix’s franchisee? Individuals who have the needed capital, have the capability and the willingness to learn the business, and have the right attitude to operate a Phoenix facility. What are your criteria for selecting a site? Currently, we require an area to be at least 800 square meters, with a 25-square-meter frontage. The site must be located along the highway with a potential volume of at least 120 KL. Exceptions on lot area requirements may be made based on the potential volume of the site. Who will look for the site? Our prospects usually recommend sites to us. However, interested franchisees without potential sites may still apply but may be required to wait until Phoenix Petroleum, the franchisor, finds a suitable location that the franchisee agrees to operate. Who will provide the building plans and who will do the construction? When paid, the franchise fee entitles the franchisee to customized building plans and designs for his station. Only accredited contractors can build the station but the franchisee may make his recommendations. Who will shoulder the construction costs? The franchisee will shoulder the construction costs except for franchisor-owned stations. How soon can I operate my Phoenix Station? Once the site has been approved, the franchise agreement signed, and all required fees paid, it will take approximately 2-3 months for a Phoenix station to be ready for operations, depending on the size of the station. Phoenix Fuels Life station in Lizada St, Davao City How much will it cost to own a Phoenix Gas Station? The conservative amount for franchisee-owned stations is Php3,000,000.00 including the franchise fee, construction cost, equipment deposits and initial stock. Who provides the gasoline service station’s employees? The franchisee will provide the needed manpower, but Phoenix Petroleum Philippines will provide the needed training for the franchisee and his/her initial hired employees. Besides selling petroleum products, can we put up other businesses at the site? If your property is big enough, you may operate other franchisor-accredited businesses on the premises. The added establishments may or may not be owned by the franchisee. What are the business concepts allowed in the Phoenix community? There is no limit as to the type/kind of establishment that may be put up in a community as long as it is approved by Phoenix. What’s included in a Phoenix franchise? - Use of the Phoenix brand, system and design - The Phoenix Confidential Operations Manual - Site Evaluation Assistance and Station Lay-Out Assistance - Provision of Station Equipment (pumps, tanks and signage) - Technical Training - Pre-opening and start-up assistance - Local marketing and promotional assistance - Continuing visits, guidance and business evaluation support - Continuous research and product development. - Sales Territory Protection I want to franchise now! What’s the first step? Call our Franchise Manager at (082) 305-5585 or 0917-7001388 and book for an appointment. You may also visit our offices in Davao, General Santos, Cagayan de Oro, and Makati or simply fill up and submit the application form and letter of intent. You may download the forms from our website www.phoenixphilippines.com, under the Business Opportunities section. SOAR PHOENIX 13 TIPS Be a Phoenix Service Hero! “A customer is the most important visitor on our premises. He is not dependent on us. We are dependent on him. He is not an interruption on our work. He is the purpose of it. He is not an outsider on our business. He is part of it. We are not doing him a favor by serving him. He is doing us a favor by giving us an opportunity to do so.” – Mahatma Gandhi What is Service? - An act of serving others - Interaction between customer and service representatives - Determines and satisfies customer needs - Generates goodwill Service opportunities - Greeting of visitors and colleagues - Assisting customers and visitors - Ease of information - Handling phone calls - Treatment to suppliers and other third party - Vendors / agencies Handling irate people 1. Don’t argue 2. Speak professionally, not personally 3. Listen 4. Show empathy 5. Repeat the facts 6. Tell what you can do 7. Thank the person Be GLAD Greet warmly and sincerely. Use the customer’s name if possible Listen. Ask questions to understand thoroughly the customer’s inquiry Anticipate. Determine if there is more service you can offer Deliver. Ask if the customer is satisfied. The key to customer retention is customer satisfaction. When dealing with problem situations, be ALERT. Anticipate and understand (empathize) Listen actively to identify the problem. Establish rapport. Speak clearly and positively. Taken from the “Our Role in Creating a Service Culture Workshop” given by the Phoenix Human Resources team 14 SOAR PHOENIX Restate understanding of the problem. Take action and follow through. Telephone etiquette Practice consistent telephone courtesy to promote excellent customer service. It builds and maintain a professional image of Phoenix. A Phoenix Service Hero picks up the phone with a smile! Even if the other person cannot see it, he can hear it. Telephone manners DO: 1. Listen with empathy. Put yourself in the caller’s shoes. 2. Deal with the call efficiently. Be knowledgeable. 3. Accept responsibility. 4. Respond promptly and act immediately. 5. Exceed their expectation. DON’T: 1. Keep the telephone busy or unattended. 2. Let callers pass from department to department with no end in sight. 3. Screen calls. Callers should not repeat their stories each time the call is transferred. 4. Put calls on hold longer than 2 minutes. 5. Forget to follow-through. tips How to make your gas go a long, long way In these challenging times, we need to save on costs. Here are tips to increase your gas mileage. In the end, you don’t only save money, you also save time and energy while making the world a greener place. Drive sensibly Aggressive driving (speeding, rapid acceleration and braking) wastes gas. It can lower your gas mileage by 5 percent around town. Sensible driving is also safer for you and others, so you may save more than gas money. Don’t drive too fast While each vehicle reaches its optimal fuel economy at a different speed (or range of speeds), gas mileage usually decreases rapidly at speeds above 60 mph. You can assume that each 5 mph you drive over 60 mph is like paying an additional P13 per gallon for gas. Observing the speed limit is also safer. Remove excess weight Avoid keeping unnecessary items in your vehicle, especially heavy ones. An extra 100 pounds in your vehicle could reduce your MPG by up to 2%. The reduction is based on the percentage of extra weight relative to the vehicle's weight and affects smaller vehicles more than larger ones. Avoid excessive idling If you’re in the car waiting for someon, turn the engine off. Idling gets 0 miles per gallon. Cars with larger engines typically waste more gas at idle than do cars with smaller engines. Keep your engine properly tuned Fixing a car that is noticeably out of tune or has failed an emissions test can improve its gas mileage by an average of 4 percent, though results vary based on the kind of repair and how well it is done. Fixing a serious maintenance problem, such as a faulty oxygen sensor, can improve your mileage by as much as 40 percent. Check & replace air filters regularly Replacing a clogged air filter can improve your car's gas mileage by as much as 10 percent. Your car's air filter keeps impurities from damaging the inside of your engine. Not only will replacing a dirty air filter save gas, it will protect your engine. Keep tires properly inflated You can improve your gas mileage by around 3.3 percent by keeping your tires inflated to the proper pressure. Underinflated tires can lower gas mileage by 0.4 percent for every 1 psi drop in pressure of all four tires. Properly inflated tires are safer and last longer. Plan your trips Combining errands into one trip saves you time and money. Several short trips taken from a cold start can use twice as much fuel as a longer multipurpose trip covering the same distance when the engine is warm. Trip planning ensures that traveling is done when the engine is warmed-up and efficient. With a little planning, you can avoid retracing your route and reduce the distance you travel as well. You'll not only save fuel, but also reduce wear and tear on your car. Carpool If possible, take advantage of carpools and ride-share programs. You can cut your weekly fuel costs in half and save wear on your car if you take turns driving with other commuters. Source: www.fueleconomy.gov Why are retail gasoline prices so high? US Energy Information Agency analysis of the petroleum market points to the cost of crude oil as the main contributor to the record high gasoline prices that we are now experiencing. The cost of crude oil now accounts for about 73% of the gasoline pump price. World crude oil prices are at record highs due mainly to high worldwide oil demand relative to supply. Other contributing factors include political events and conflicts in some major oil producing regions, as well as other factors. What are the products and uses of petroleum? The most common products from petroleum are energy products: gasoline, heating oil, and diesel fuel. Other petroleum products are: ink, crayons, bubble gum, dishwashing liquids, deodorant, eyeglasses, records, tires, ammonia, and heart valves. A barrel of oil yields these refined products (percent of barrel): 47% gasoline for use in automobiles 23% heating oil and diesel fuel 18% other products, which includes petrochemical feedstock—products derived from petroleum principally for the manufacturing of chemicals, synthetic rubber and plastics 10% jet fuel 4% propane 3% asphalt (Percentages equal more than 100 because of an approximately 5% processing gain from refining.) Source: US Energy Information Administration SOAR PHOENIX 15 Our Products & Services Trading, Supply, and Distribution of Fuels Terminaling, Hauling, and Into-Plane Services Lubricants & Car Care PHOENIX PETROLEUM PHILIPPINES, INC. Head Office: Phoenix Bulk Depot, Lanang, Davao City 8000 Tel: +63-82-235-8878 Manila Office: 7/F ACT Tower, 135 Sen. Gil Puyat Ave., Salcedo Village, Makati City 1227 Philippines Tel : +63-02-813-4588 Fax : +63-02-817-1155 Cagayan de Oro Office: 117 LYL Arcade, Baloy, Cagayan de Oro 9000 Tel: +63 (88) 855-4527 Fax: +63 (88) 855-4528 General Santos Office: Mezzanine Floor, RD Plaza, Daproza St., General Santos City Tel: +63 (83) 553-9207, +63 (83) 304-0046 Email: contactus@phoenixphilippines.com www.phoenixphilippines.com 16 SOAR PHOENIX
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