Amsterdam Las Vegas Melbourne
Amsterdam Las Vegas Melbourne How to Build a Multi-National, Multi-Branded eCommerce Site Tina Skolnekovich, Faber-Castell USA Brent McLean, Paragon Consulting Amsterdam Las Vegas Melbourne Who We Are Tina Skolnekovich: Project Manager, Web Development Faber-Castell USA Amsterdam Brent McLean Lead Consultant Paragon Consulting Sitecore MVP Las Vegas Melbourne Faber-Castell • Providing high quality writing and artistic products since 1761 • Started in Germany and now in 31 countries • US offices headquartered in Cleveland • Art & Craft Brands – Design Memory Craft – Creative Studio – Art & Graphic • Premium Writing Brands – Design – Graf von Faber-Castell • Children’s Brands – Creativity for Kids – Premium Children’s Art Products Amsterdam Las Vegas Melbourne Paragon Consulting • IT Consulting Company in Cleveland since 1993 • Specializing in content managed websites, custom software development, and mobile platforms Amsterdam • Sitecore partner since 2008 • 17 Sitecore certified developers • Sitecore e-Commerce Specialty Las Vegas Melbourne Previous System Separate US and International Sites Six independent brand websites Obsolete CMS system Shopatron Ecommerce Amsterdam Las Vegas Melbourne Objectives Move to a modern CMS Merge all brand websites into a single website under the FaberCastell brand Merge the US sites into FC International Improve SEO and marketability Amsterdam Las Vegas Melbourne The Challenge Two FC groups (US & International/ Germany) Two FC groups (United States & International/Germany) Two Sitecore partners (Paragon and Neveling) Meet both US & International needs and standards Build a system that matches corporate standards while still providing flexibility Amsterdam Las Vegas Melbourne The Challenge Two FC groups (US & International/ Germany) Two Sitecore partners (Paragon and Neveling) Two Sitecore partners (Paragon and Neveling) Meet both US & International needs and standards Build a system that matches corporate standards while still providing flexibility Amsterdam Las Vegas Melbourne The Challenge Two FC groups (US & International/ Germany) Meet both US & International needs and standards Two Sitecore partners (Paragon and Neveling) Meet both US & International needs and standards Build a system that matches corporate standards while still providing flexibility Amsterdam Las Vegas Melbourne The Challenge Two FC groups (US & International/ Germany) Build a system that matches corporate standards while still providing flexibility Two Sitecore partners (Paragon and Neveling) Meet both US & International needs and standards Build a system that matches corporate standards while still providing flexibility Amsterdam Las Vegas Melbourne The Solution A new site built on Sitecore Integrate all of the brands as sections under the FC US site A new site built on Sitecore Meet both US & International needs and standards Share common functionality across countries Amsterdam Las Vegas Melbourne The Solution A new site built on Sitecore Integrate all of the brands as sections under the FC US site • Each with their own look, but consistency across brands and under common FC logo Integrate all of the brands as sections under the FC US site Meet both US & International needs and standards Share common functionality across countries Amsterdam Las Vegas Melbourne The Solution A new site built on Sitecore Integrate all of the brands as sections under the FC US site One Sitecore instance localized for each country One Sitecore instance localized for each country Share common functionality across countries Amsterdam Las Vegas Melbourne The Solution A new site built on Sitecore Share common functionality across countries • Product repository, Search, Galleries, News, Store locator, etc. Integrate all of the brands as sections under the FC US site One Sitecore instance localized for each country Share common functionality across countries Amsterdam Las Vegas Melbourne Lessons Learned Don’t Build in a Vacuum Amsterdam Don’t Use the Straightjacket Build Up from Sitecore Las Vegas Plan on the Exceptions Organize for Growth Melbourne Don’t build in a vacuum Understand the needs of each country and brand Understand the graphic uniqueness of each brand Amsterdam Determine where you have common shared content and functionality needs Also look at where those needs can’t be shared Las Vegas Melbourne Don’t build in a vacuum Look at the efforts of each country and co-op all that you can Be cautious of ecommerce differences for each country Amsterdam Evaluate how integration needs vary by country Know that a common language does not necessarily mean common content Las Vegas Melbourne Don’t use the Straightjacket Allowed each brand to have their own design and keep what’s important to them Allowed each brand and country to have custom functionality Altered product repository to expand and meet US needs Amsterdam Utilized flexible Sitecore structures to allow many different looks Las Vegas Melbourne Don’t use the Straightjacket US site continues to use Shopatron while international sites don’t use ecommerce Set a culture of creativity, not controlling Look for re-use opportunities, but don’t be a slave to it Amsterdam Las Vegas Melbourne Build up from Sitecore Sitecore used as the core of the entire site Utilized Sitecore’s multilingual capabilities extensively Amsterdam Built a product repository system on top of Sitecore and integrated Shopatron Extended content editing tools to ease complex content entry Las Vegas Melbourne Build up from Sitecore o Creativity Club o Store locator o Photo galleries with submissions o Video galleries, o News and events Built other functionality on Sitecore framework Amsterdam Las Vegas Melbourne Plan on the Exceptions Shopatron integration only implemented for US Have localized sections and not just pages for maximum flexibility Build a flexible content scheme for a wide variety of needs Amsterdam Las Vegas Melbourne Plan on the Exceptions Separate styling for each brand/country for localized designs that don’t affect the rest of the site Amsterdam Set expectations of variations Las Vegas Melbourne Organize for Growth Organized so new brands and countries can be easily added Navigational structure with many hooks for new content and functionality Amsterdam Included configurable feature areas to call out new and improved features Las Vegas Melbourne Organize for Growth Used tagging so content can be pulled into many different areas of the site Amsterdam Robust product repository that can grow with new products, integration needs, and new ecommerce tools Las Vegas Melbourne RESULTS Amsterdam Las Vegas Melbourne Amsterdam Las Vegas Melbourne Amsterdam Las Vegas Melbourne Amsterdam Las Vegas Melbourne Amsterdam Las Vegas Melbourne Amsterdam Las Vegas Melbourne Amsterdam Las Vegas Melbourne Amsterdam Las Vegas Melbourne Amsterdam Las Vegas Melbourne Questions? Amsterdam Las Vegas Melbourne For more information, contact Brent McLean Paragon Consulting Tina Skolnekovich: Faber-Castell USA tina@fabercastell.com Amsterdam 440-684-3101 brent.mclean@paragon-inc.com Las Vegas Melbourne Feedback Appreciated! Please take a moment to provide session feedback via the mobile site. http://www.sitecore.net/SymNA Amsterdam Las Vegas Melbourne Amsterdam Las Vegas Melbourne
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