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How to Grow Your Business
by becoming a LinkedIn®
Super User
Copyright 2012 Softeach, Inc.
www.linkedin.com/companysofteach-inc/
Alison and Softeach, Inc.
∗ Director of Business
Development for
SOFTEACH.
∗ Retired Army National
Guard
Copyright 2012 Softeach, Inc.
www.linkedin.com/companysofteach-inc/
∗ SOFTEACH is 26 year old
national computer
training company,
specializing in customized
training for our clients.
∗ We provide both live
online and on-site
training.
Agenda
∗ Discuss best practices for LinkedIn
∗ Reveal not-so-well-known features of LinkedIn
∗ Share a few different ways to use LinkedIn
∗ Talk about Business Strategies
Copyright 2012 Softeach, Inc.
www.linkedin.com/companysofteach-inc/
LinkedIn Facts
∗ 80% of companies on LinkedIn use it as a recruitment tool
∗ Almost 12 million unique visitors per day
∗ Co-founder Reid Hoffman (important later)
Copyright 2012 Softeach, Inc.
www.linkedin.com/companysofteach-inc/
Basic vs. Premium
Basic
∗ Limited “who’s viewed my
profile”
∗ Access to full profiles limited to
1st and 2nd degree connections
∗ 100 profile results when search
∗ 3 weekly search alerts
∗ 5 company introductions
∗ No InMail
∗ No Profile Organizer
Copyright 2012 Softeach, Inc.
www.linkedin.com/companysofteach-inc/
Premium- Business Plus
∗ Able to see complete list of
who views your profile
∗ Full access to full profiles
∗
∗
∗
∗
∗
500 profile results when search
7 weekly search alerts
15 company introductions
10 InMail messages/month
25 folders for Profile Organizer
Different uses of LinkedIn
∗ Commercial Real Estate professional
∗ Colleague
∗ Alison
Copyright 2012 Softeach, Inc.
www.linkedin.com/companysofteach-inc/
Profile Polish
∗ YOUR Strategy
∗ Best Practices
∗ Personal LinkedIn URL
∗ Interests, Honors and Awards,
Certifications, Languages
∗ Reorder sections of profile
Copyright 2012 Softeach, Inc.
www.linkedin.com/companysofteach-inc/
Privacy and Security
Best Practices
∗ Why
∗ Where
Copyright 2012 Softeach, Inc.
www.linkedin.com/companysofteach-inc/
Profile Settings
Copyright 2012 Softeach, Inc.
www.linkedin.com/companysofteach-inc/
Edit Public Profile
Copyright 2012 Softeach, Inc.
www.linkedin.com/companysofteach-inc/
Profile Settings
Copyright 2012 Softeach, Inc.
www.linkedin.com/companysofteach-inc/
Recommendations
∗ For you
∗ From you
∗ Target market
∗ Suggestions
∗ Rotate recommendations
∗ What if you don’t want to
recommend them?
∗ Limit number
∗ Protect your connections
Copyright 2012 Softeach, Inc.
www.linkedin.com/companysofteach-inc/
∗ Relationship or thoughts
changed, now what?
Connections
∗ Import contacts
∗ Export connections
Copyright 2012 Softeach, Inc.
www.linkedin.com/companysofteach-inc/
Increase your Reach
∗ Network growth
∗ Import contacts
∗ Export connections
∗ Protect your connections
∗ Past jobs/schools
∗ Multiple profiles/multiple email addresses
Copyright 2012 Softeach, Inc.
www.linkedin.com/companysofteach-inc/
Copyright 2012 Softeach, Inc.
www.linkedin.com/companysofteach-inc/
Copyright 2012 Softeach, Inc.
www.linkedin.com/companysofteach-inc/
Advanced Searches
∗ Search for people, companies, references
∗ Sort searches
∗ Saved searches
Copyright 2012 Softeach, Inc.
www.linkedin.com/companysofteach-inc/
X-Ray Searches
∗ What is an X-Ray search?
∗ Why use these?
site:linkedin.com “greater seattle area” security
(intrusion OR authentication OR firewall) support
network* CISSP –profiles
∗ Google and Bing
∗ http://www.linkedin.com/groups/How-Google-XRaySearch-LinkedIn-114325.S.112175327
Copyright 2012 Softeach, Inc.
www.linkedin.com/companysofteach-inc/
LinkedIn and Business
∗ As of June 30, 2012, LinkedIn counts executives from all 2011 Fortune 500
companies as members; its corporate hiring solutions are used by 85 of the
Fortune 100 companies.
∗ More than 2 million companies have LinkedIn Company Pages.
∗ More than 75,000 developers are using LinkedIn APIs to create innovative
tools and services for professionals, up from 60,000 at the end of the first
quarter of 2012.
∗ There are more than one million unique publishers actively using the
LinkedIn Share button on their sites to send content into the LinkedIn
platform.
∗ LinkedIn members are sharing insights and knowledge in more than one
million LinkedIn Groups.
Copyright 2012 Softeach, Inc.
www.linkedin.com/companysofteach-inc/
Business Strategies
∗ Company page
∗ Sales
∗ Research
∗ Service Provider directory
Copyright 2012 Softeach, Inc.
www.linkedin.com/companysofteach-inc/
LinkedIn at the Company Level
∗ Individuals
∗ Same variation of Company name
∗ Keywords
∗ Policy
∗ Company
∗ Keywords
∗ List products and services
∗ Applications
Copyright 2012 Softeach, Inc.
www.linkedin.com/companysofteach-inc/
Sales
∗ Find and connect with Prospects
∗ Find Decision Makers
∗ Close Deals
Copyright 2012 Softeach, Inc.
www.linkedin.com/companysofteach-inc/
Research
∗ Research your areas of concentration
∗ Preparation for calls and appointments
∗ Potential hires
∗ Stayi informed
Copyright 2012 Softeach, Inc.
www.linkedin.com/companysofteach-inc/
References
Elad, Joel, MBA. LinkedIn for Dummies. A Reference for the Rest of Us!. New
Jersey: Wiley Publishing, Inc. 2008
Gowel, David. The Power in a Link. Open Doors, Close Deals, and Change the Way
You Do Business Using LinkedIn. New Jersey: John Wiley & Sons, Inc. 2012
Rutledge, Patrice-Anne. Sams Teach Yourself LinkedIn in 10 Minutes. Sams
Publishing. 2010
Vaughan, Pamela. “The Ultimate Cheat Sheet for Mastering LinkedIn”. Hubspot.
http://blog.hubspot.com/blog/tabid/6307/bid/23454/The-Ultimate-Cheat-Sheet-forMastering-LinkedIn.aspx
SOFTEACH handout. 30 Days to becoming a LinkedIn Pro.
Copyright 2012 Softeach, Inc.
www.linkedin.com/companysofteach-inc/
Conclusion
∗ Know your connections
∗ Make requests easy and easy to decline
∗ Create Social capital
∗ Decide your LinkedIn strategy
Copyright 2012 Softeach, Inc.
www.linkedin.com/companysofteach-inc/
Questions??
Copyright 2012 Softeach, Inc.
www.linkedin.com/companysofteach-inc/
How to contact me:
aduncanson@softeachusa.com
617-244-0037
www.linkedin.com/company/softeach-inc/
www.softeachusa.com
We help companies achieve their business goals
through training tailored to their specific needs.
Copyright 2012 Softeach, Inc.
www.linkedin.com/companysofteach-inc/