Eatonville•Maitland•Winter Park A Guide to Submitting Your Ideas on How to Enrich the Healthscape of Eatonville, Maitland and/or Winter Park, Florida This new initiative by the Winter Park Health Foundation is designed to support the development and implementation of policies and practices that influence healthy behaviors and have a lasting impact on the health of the Eatonville, Maitland and/or Winter Park communities. What issues should ideas address? “In America we spend nearly twice as much for health care as any other nation. So why are we among the sickest people in the industrialized world? Something is wrong about the way we are approaching health in the United States. We don’t need another health care reform plan, we need a new way to think about health.” — Dr. Tom Farley, co-author of Grants are available for healthscaping (changing the Prescription for a Healthy Nation community environment) efforts that: • encourage physical activity • promote healthy eating • reduce tobacco use How do you submit an idea? If you have an idea, you should complete the Your idea must permanently change the healthscape of Eatonville, Maitland, or Winter Park and become an ongoing part of the community. Who may submit an idea? Anyone who is a resident of Eatonville, Maitland or Winter Park, or works with an organization that serves these communities may submit an idea. An idea may be submitted by an individual or an organization. When should an idea be submitted? Your idea is due to the Winter Park Health Foundation by midnight, Friday, December 14, 2007. healthscaping IDEA form. You may: • Complete and submit the form online at www.wphf.org • Download a printable form at www.wphf.org, complete it, and • fax it to 407-644-0174 • mail it to: Winter Park Health Foundation Attention: Lisa Portelli, Program Director 220 Edinburgh Drive Winter Park, FL 32792 A full proposal is not necessary at this time; you need to submit only an idea with a brief explanation using the Healthscaping IDEA form. How and When is an idea funded? These four categories might help jumpstart Winter Park Health Foundation volunteer leaders will ideas: consider all submitted ideas and determine those ideas to be explored further. your thinking about possible healthscaping 1. Accessibility, which is defined as improving access to healthy items and limiting access to By January 15, 2008, the Foundation will invite the unhealthy items. For example: identified individuals or organizations to submit a • Creating community gardens that improve full proposal and budget. Grants will be available for up to $20,000 per year, per project, for up to three years, pending successful annual review and renewal. Larger awards may be considered for unique, collaborative efforts or where an unusual commitment or leverage is demonstrated. (For example, the commitment or leverage could be – access to fresh fruits and vegetables • Developing workplace wellness programs or changes in cafeteria menu options • Offering incentives to convenience stores to sell more fruits and vegetables 2. Physical Structures, which are defined as but is not limited to – a demonstration of significant structures that promote health or neighborhood volunteer engagement, in-kind support, or matching designs that discourage crime and/or encourage funds). physical activity, or structures that endanger Grants for this new Winter Park Health Foundation initiative will be awarded during the first quarter of What is a heathscaping idea? A healthscaping idea is one that will have a lasting impact on the health of Eatonville, Maitland and/or Winter Park and meets at least one of these criteria:       • Lighting a neighborhood basketball court for greater safety 2008.  health. For example: • Building a walking path in a common area for all citizens to use • Increasing community recreation programs for children and adults 3. Social Structures, which are laws, policies and social rules that influence the acceptability of It will improve access to healthier food. our health behaviors as well as organizations It will increase opportunities to be active. in society that influence behavior indirectly. For It will decrease access to tobacco products or smoking areas. example: It will make it easier for someone to be personally responsible for his/her health. It will change the environment to encourage healthy lifestyles. It will eliminate wrong messages about acceptable healthy behaviors in your community. It will impact rules, laws or policies to support healthier lifestyles. • Offering reduced-price healthy food in the workplace or school cafeterias • Seeking voluntary retailer compliance to reduce unhealthy behaviors - i.e.; moving cigarette displays to less prominent places in stores • Establishing groups that encourage activity 4. Media Messages, which are those messages Borrowing from the concepts outlined in the that influence our behavior through advertising book, the Winter Park Health Foundation with or messages in movies and on television leadership from the Healthy Communities Planning that influence the images we have of ourselves Committee has launched this initiative to focus or others. Media also influences behavior by on identifying, developing, supporting, promoting communicating behavioral norms and values. and funding efforts that can “shift the curve,” or For example: stated differently, have a lasting impact to enrich the • Working on social marketing messages that healthscape of Eatonville, Maitland, and Winter Park promote healthier lifestyle choices similar to the very successful anti-smoking TRUTH by influencing healthy behaviors. Campaign, which reduced the number of Who can help you? middle and high school teen smokers in Go to www.wphf.org and click on Think. Act. Be. Florida Healthy Communities to read all about this initiative. Learn more about healthscaping ideas at Call or email Lisa Portelli, Program Director, at the www.healthscaping.org Winter Park Health Foundation: Why this new initiative? In 2006, the Winter Park Health Foundation (WPHF) trustees and staff were introduced to a new way of thinking about health by public health experts Dr. Tom Farley and Dr. Deborah A. Cohen, who co-authored the book Prescription for a Healthy Nation, a New Approach to Improving Our lives by Fixing Our Everyday World. In the book Dr. Farley, who has met with and spoken to WPHF trustees, suggests the antidote to our ever-growing rates of obesity and chronic diseases, such as heart disease and diabetes, lies not in our medical care system or in more health education, but rather in how our environment affects our behavior. In their book, Drs. Farley and Cohen write, “Just as poor sanitation caused infectious diseases in the nineteenth century, an unhealthy physical and social environment is causing major killers like heart disease and cancer and AIDS today.” The authors call for a “curve shift,” and call on policy makers and public health officials to concentrate not just on the sick, but on everyone, to support their quest to live healthier. 407-644-2300 ext. 233 or wphf@wphf.org “It is not enough just to take personal responsibility for our own actions – we also have to work for changes in society that make it easier for everyone to stay healthy.” — Marion Nestle, author of Food Politics: How the Food Industry Influences Nutrition and Health Healthy Communities Planning Committee Chair: Bill Walker Winderweedle, Haines, Ward and Woodman Kathyrn Garrett, M.D. Orlando Regional Healthcare System Rebecca Gilmer The Impact Movement Lynda Hinckley Winter Park Housing Authority Tom Holley Siebert Brandford Shank & Co. LLC Tom Justice The Law Offices of Thomas H. Justice, III, PA Ian Lockwood Glatting, Jackson, Kercher, and Anglin Charlie Pierce Winter Park Health Foundation, Vice-Chair - Community Health Policy Lisa Portelli Winter Park Health Foundation, Program Director Michael Poole PCE Investment Bankers, Inc. Leroy Scott Desire Street Ministry Karen Wint Orange County Health Department 220 Edinburgh Drive Winter Park, FL 32792 407-644-2300 www.wphf.org