HEAR EXPERT CASE STUDIES FROM:
Hear detailed analysis of: Social Networking, Navigation, Local Search & Advertising location based Services 2007 Learn How To Exploit The Commercial Opportunities And Maximise Revenue From Location Based Services Monday 8th October – Thursday 11th October 2007, Hotel Melia Avenida America, Madrid, Spain HEAR EXPERT CASE STUDIES FROM: ■ AlejandroRomero,HeadofMobileInternet,VODAFONE SPAIN ■ RaphaelGoumot,HeadofLBSMarketing,ORANGE FRANCE TELECOM ■ MartinKneifel,LBSProductManager,3 AUSTRIA ■ MikkoMatinnen,HeadofContentServices,ELISA At LBS 2007 you will hear how to develop, deploy and generate revenue from: MobileLocalSearch&Discovery LocationEnhancedMobileAdvertising MobilePersonalNavigation ■ TheresDahl-Eldin,ProductManager,3 NORDIC MobileSocialNetworking ■ OfirYaffe,HeadofProductDevelopment,ORANGE ISRAEL Workforce&AssetManagement MobileVideo&UserGeneratedContent ■ DavidPepper,ManagingDirector,TIMEOUT ■ MarkSlade,ManagingDirector,4TH SCREEN ADVERTISING ■ VelipekkaKuoppala,VPSales&Marketing,BLUESKY POSITIONING ■ MichaelLightfoot,HeadofBusinessDevelopment,MULTIMAP ■ IanCurran,M2MProductManager,O2 ■ SeniorRepresentative,TELEFONICA MOVILES ■ CharlesSword,HeadofMobileAdvertising, YAHOO! Post Conference Workshop Driving Revenue From Mobile Navigation & Social Networking Led by CITYNEO Thursday11thOctober2007 ■ GrahamFrench,SeniorDirectorofProductEngineering,SHOZU Media Partners wireless industry partnership Location Based Services 2007 Learn How To Exploit T Conference Day One – Monday 8th October 2007 09.00 Registration and coffee 09.30 Opening remarks from the chair MARKET ANALYSIS 09.40 Analysing The Location Based Services (LBS) Market And Identifying Future Growth Areas •QuantifyingcurrentLBSadoptionandusagepatternsand identifyingwhichservicesaregeneratingrevenueindifferent markets •Identifyingbarrierstomassmarketuptakeandforecasting growthareas •ForecastingthefuturesizeoftheLBSmarketandquantifyingthe revenueopportunities •Understandinghowcustomerconfidencein,andawarenessof, LBSwillimpactitslongtermsuccess •Evaluatingwhatimpactfunctionality,usabilityandpricingwill haveontheLBSmarket Speaker to be confirmed c heck www.iir-conferences.com/LBS2007 for the latest speaker announcements 10.20 Galileo Project Update: Analysing How Galileo Will Impact The LBS Market •Examiningthecurrenttimescalesforthecompletionand implementationofGalileopositioninginfrastructure °Satellitedeployment °Groundstations °Equipmentdevelopment °Commerciallaunch •UnderstandingwhatimpactGalileowillhaveonmobilenetwork operators •DeterminingtowhatextentGalileowillenablegrowthintheLBS market •UnderstandinghowGalileowillenhanceyourcurrentservice offeringandanalysingtherevenueopportunitiesarising Andrew Sage Director & Galileo Adviser HELIOS TECHNOLOGIES 11.00 Networking & refreshments OPERATOR •Assessingtheimportanceoftheuserexperienceinthesuccessof LBSandanalysingwaystooptimiseQualityofService(QoS) °Howdoyouachieveaseamlessuserexperience? •UnderstandinghowLBSaccessibilityimpactsuptakeandusage ofLBS °LBSontheoperatorportal °LBSbuttononhandset °LBSlinksonsearchengine •CreatingaconvergentLBSenvironmenttoeducateusersand ensurerepeatusage •Drivingusageandrevenuesbydevelopingcompellingpricing plansandLBSbundles Mikko Matinnen Head of Content Services ELISA 12.00 Examining The Impact Of Network And Device Convergence In Delivering Profitable LBS OPERATOR •Evaluatingthedevelopmentofuserexperienceasservicesevolve fromWAPandSMSbasedLBS •Examiningtheimportanceofamulti-layer,multimediauser interfaceindeliveringdynamicLBScontent •Understandinghowthemovetowardsdeviceconnectivityand convergenceandhowthiscanenablereal-timelocationon differentdevices •ExamininghowconvergedLBSwillmaximisebenefitsforthe userandtheoperator Raphael Goumot Head of LBS Marketing ORANGE FRANCE TELECOM 12.40 Lunch 14.00 Examining How To Use Location To Generate Revenue From Fixed Mobile Substitution (FMS) •ExamininghowtodeliverlocationbasedFMSsolutions •Outlininggeo-fencingfunctionality Andrew Grill General Manager, Sales & Marketing SEEKER WIRELESS POSITIONING TECHNOLGIES 14.40 Assessing The Suitability Of Hybrid Positioning Technologies As A Vehicle To Deliver High Quality LBS •Analysingcurrentpositioningtechnologiesandtheirperformance indifferentenvironments •EvaluatingtheperformanceimprovementsandimpactonQoS thatahybridsolutionwilldeliver °Accuracy °Yield °Latency •Examiningthetechnicalchallengesofdeployingahybridsolution thatincorporatesmultiplelocationtechnologies •Identifyingwhetherhybridlocationsolutionswillbetheenabler formassmarketLBSuptake Will Brown Director, Technical Marketing QUALCOMM EUROPE 15.20 Networking & refreshments 15.40 Examining How SIM-Based A-GPS Will Impact LBS Usability And Drive Revenue 11.20 Evaluating The Key Factors That Will Drive Success In The LBS Market •Understandinganddevelopingbusinessmodelsandpricingplans forgeo-fencingsolutions •Overcomingthetechnicalchallengesofdeployinglocationbased FMSsolutions •IdentifyingandevaluatinglocationenabledFMSapplications •Analysingthetechnicalchallengesandfunctionality improvementsofdeployingSIM-basedA-GPS °Reductionintimetofirstfix °Improvedbatterylife •ExaminingtheimpactofSIM-basedA-GPSonhandset performanceandevaluatingtheeffectthiswillhaveontheend user •AnalysingtheadvantagesofSIM-basedA-GPSindifferent environmentsandtheirimpactonLBSperformance •EvaluatingtheimportanceofSIM-basedA-GPSontherollout, uptakeandsuccessofmassmarketLBS Velipekka Kuoppala Vice President Sales & Marketing BLUESKY POSITIONING 16.20 Analysing How To Optimise Location Solutions For Mobile Devices •Identifyingandovercomingthechallengesofdeliveringlocation measurementsinthemobileenvironment °Accuracy °Location °Devicetype •Determininghowtodeliverperformanceoptimisationforlocation measurement •Examininghowtolinkandintegratelocationwithexisting applicationsandservices Mr Hiroyuki Goto Technical Director TOSHIBA MOBILE COMMUNICATIONS 17.00 Panel Discussion: Are Hybrid Technologies The Answer? Examining The Pros And Cons Of Different Positioning Technologies And Their Suitability For Mass Market LBS Panellists taken from the day’s speakers will discuss the latest strategies and techniques to drive mass market LBS uptake and usage 17.30 Closing remarks from the chair 17.40 End of conference day one NETWORKING DRINKS RECEPTION IIRwouldliketoinviteyoutojointhespeakers anddelegatesataninformaldrinksreception whereyoucandiscusstheday’sissuesina relaxedenvironment ‘Learned a lot from market players in the front line’ ThereseCory,Analyst,JuniperResearch,LBS2006 The Revenue Opportunities And Maximise Returns From Location Based Se Conference Day Two – Tuesday 9th October 2007 09.30 Opening remarks from the chair MOBILE LOCAL SEARCH AND ADVERTISING 09.40 Examining How To Generate Revenue From Mobile Local Search • Examining marketing strategies and techniques for raising awareness of mobile local search • Developing partnerships with strong brands to drive uptake and usage of mobile local search • Delivering usability improvements to enhance mobile local search ° Click to call ° Photos ° Reviews • Understanding the role of the operator and evaluating ways of generating revenue from mobile local search ° Content aggregation ° Bundling ° Mobile advertising • Developing compelling pricing strategies to generate mass market usage Charles Sword Head of Mobile Advertising Yahoo! 10.20 Understanding The Business Models And Commercial Opportunities Presented By Mobile Local Search • Understanding how advances in handset functionality, mapping quality and location information impact the market for mobile local search • Examining ways to encourage repeat usage of mobile local search ° Flat rate tariff ° Ad funded ° Quality of Experience (QoE) • Understanding the mobile local search value chain: identifying where the real value lies • Analysing online search and discovery business models and determining to what extent these can be adapted for the mobile market • Evaluating how mobile local search can encourage the uptake and usage of mobile navigation ° Is mobile local search the key enabler for mobile navigation? Andy Walker CEO & Marketing Director M-SPATIAL 11.00 Networking & refreshments 11.20 Examining 3 Austria’s LBS Portfolio And Determining How To Drive Revenue From Points Of Interest (POI) • Analysing 3 Austria’s LBS offering and understanding where LBS fits into the wider content portfolio ° POI search ° Friendfinder ° Mapping • Analysing 3 Austria’s pricing strategy for each LBS and determining how this impacts uptake and usage ° How does data pricing affect LBS usage? • Evaluating how POI can be linked with other mobile content and services to drive revenue ° Mobile social networking ° Mobile advertising • Examining how to position your LBS successfully to drive revenue from target market groups OPERATOR Martin Kneifel LBS Product Manager 3 AUSTRIA 12.00 Evaluating The Market For Generating Revenue From Location Enabled Mobile Advertising • Understanding the opportunities that location provides for mobile advertising • Evaluating and analysing which types of mobile location services will be most attractive to advertisers • Evaluating the market potential for big brand mobile advertising linked to LBS ° What are the barriers preventing big brands from entering the LBS market? • Ensuring advertising does not reduce the QoE for the end user ° How much advertising will the user accept? ° Is there a business case for ad funded LBS? ° What type of mobile advertising will be most successful? ° Will advertising increase consumer scepticism in LBS? • Analysing current location based advertising campaigns Steve Page CEO MOBILE COMMERCE 12.40 Lunch 14.00 Advertiser Perspective: Delivering A Successful Mobile Advertising Campaign • Identifying mobile advertising campaign objectives • Evaluating to what extent different mobile advertising formats can meet campaign objectives • Analysing successful campaign strategies and determining how to drive future success Mark Slade Managing Director 4TH SCREEN ADVERTISING MOBILE SOCIAL NETWORKING AND USER GENERATED CONTENT 14.40 Understanding How To Drive Revenues From Linking Location With Social Networking • Analysing how communities interact and examining how location can enhance mobile social networking • Evaluating what value location adds to mobile communities and how this will drive usage levels • Determining the role of mobile buddy finder applications in building sustainable communities and increasing usage • Analysing the business models behind generating revenue from buddy finders ° What revenues can be generated from mobile advertising? OPERATOR 09.00 Registration and coffee Alejandro Romero Head of Mobile Internet Vodafone Spain 15.20 Networking & refreshments 15.40 Examining How Geotagging Can Drive LBS Usage Through Mobile Social Networks And User Generated Content • Understanding geotagging and determining to what extent this can encourage usage in mobile social networks and user generated content • Capitalising on the increased popularity and awareness of webbased geo-spatial services to drive mobile usage • Developing mobile applications that link user generated content, communities and location ° Using location bookmarks to post user generated content ° Linking mobile applications with web based social networks • Determining to what extent operators can generate revenue from geotagging ° Evaluating the user and community as a vehicle for promoting LBS Graham French Senior Director of Product Engineering SHOZU 16.20 Panel Discussion: Determining Whether The LBS Market Is Ready For Mobile Advertising Panellists taken from the day’s speakers will discuss the latest strategies and techniques for driving revenues from mobile advertising 17.00 Closing remarks from the chair 17.10 End of conference day two ‘My professional curiosity has been more than satisfied with numerous technical issues addressed in detail from the perspective of practical deployment. I have especially enjoyed the open discussions with the experts in the field.’ Renato Filjar, Senior Research Engineer, Ericsson, LBS 2006 ervices Conference Day Three – Wednesday 10th October 2007 09.30 Opening remarks from the chair NAVIGATION 09.40 Driving Revenues From Mobile Personal Navigation • Identifying the key user requirements that will drive mobile navigation uptake and usage ° How can you deliver high QoS and accuracy? • Determining whether consumer awareness and experience of in car navigation will aid the uptake of mobile personal navigation • Analysing the pricing strategies and revenue sharing models behind personal mobile navigation ° Where does the operator sit in the value chain? • Linking Points of Interest (POI) with mobile personal navigation to deliver a platform for mobile advertising OPERATOR Ofir Yaffe Head of Product Development ORANGE ISRAEL 10.20 Evaluating The Role Of The Operator In Mobile Navigation • Examining where the operator currently sits in the navigation value chain • Analysing the impact on the operator of on and off deck navigation and devising strategies to drive revenue from both • Linking location with the operator service portfolio to deliver a converged navigation offering ° Will the consumer want to use mobile local search in conjunction with navigation? • Analysing and overcoming the technology challenges for delivering mobile navigation ° Network based fix ° Handset based fix ° Real-time analysis • Examining whether mobile navigation will compete with the in car navigation market and evaluating the operator’s role OPERATOR Duilio Coratella Program & Process Manager for Mobile Services TELECOM ITALIA 11.00 Networking & refreshments 11.20 Analysing The Success Of 3 Sweden’s Mobile Navigation Service Launch • Identifying and analysing the drivers behind 3 Sweden’s mobile navigation launch • Identifying customer segments and developing marketing strategies to successfully target them • Analysing techniques for encouraging uptake and usage of mobile navigation services • Examining penetration rates achieved and revenue generated from mobile navigation services ° What lessons were learnt from the service launch? OPERATOR Theres Dahl-Eldin Product Manager 3 Nordic 12.00 Evaluating How To Link Location And Context To Deliver Compelling LBS • Examining how to link customer profiles and usage patterns with location to build up a contextual overview • Understanding how to deliver context aware LBS over a multi layer user interface ° How can existing services be enhanced with location and context? • Determining to what extent context will drive the LBS market ° How can context be used to develop targeted mobile advertising? David Pepper Managing Director TIMEOUT 12.40 Lunch 13.40Evaluating The Impact Of Fixed And Mobile Data Convergence On Location Enabled Communities • Integrating location and mobility into social networking as an enhancement and service enabler ° Examining how to link mapping data with mobile communities • Evaluating how web management and preparation of mobile LBS will impact usage and uptake • Understanding how geospatial mapping is a key enabler for location enabled communities • Determining to what extent converged LBS drive mobile social networking • Examining how location and convergence will enhance social networking ° Real-time community ° Geotagging ° Mapping Michael Lightfoot Head Of Business Development MULTIMAP ENTERPRISE LBS 14.20 Analysing How Operators Can Generate Revenue From Workforce Management LBS Analysing the market for workforce management LBS • • Understanding the business case for delivering workforce management LBS • Linking workforce management LBS with an organisation’s duty of care and corporate social responsibility • Examining workforce management case studies ° Lone worker protection ° Call centre operation OPERATOR 09.00 Registration and coffee Ian Curran M2M Product Manager O2 & Senior Representative TELEFONICA MOVILES 15.00 Examining How To Develop Applications And Revenues From WiFi LBS • Understanding the market and business case for WiFi LBS ° Enterprise ° Office environment • Assessing the technology requirements and cost implications for delivering WiFi LBS applications • Identifying and analysing LBS applications for the enterprise market • Determining to what extent WiFi/GPS integration will drive revenues from enterprise LBS Speaker to be confirmed 15.40 Closing remarks from the chair 15.50 End of conference day three NEW Online Networking at LBS 2007! After registering as a delegate for LBS 2007, you will be automatically registered for IIR’s online networking tool. This secure site opens a week prior to the event and allows you to: • Interact with, send messages to and organise meetings with other registered participants at LBS 2007 • Upload your profile and interests • Stay up to date with the latest agenda and speaker additions all within a fully secure and private environment N.B. Ensure you take advantage of this new networking tool by registering early In 2011, the total population of GPS-enabled location-based services (LBS) subscribers will reach 315 million, up from 12 million in 2006 Source: ABI Research For Sponsorship and Exhibition opportunities contact: Ed Malkoun, Business Development Director, IIR Telecoms Tel: +44 (0)20 7017 7113 email: emalkoun@iir-conferences.com POST-CONFERENCE WORKSHOP 10 reasons to attend LBS 2007 Driving Revenue From Mobile Navigation & Social Networking Thursday 11th October Hotel Melia Avenida America, Madrid Led by CITYNEO Registration and coffee will commence at 09.00. The workshop will run between 09.30 and 15.30 with appropriate breaks for refreshments and lunch. Workshop Objectives By attending this workshop you will gain an insight into the latest techniques for linking mobile navigation with social networking. You will learn how fixed and mobile data convergence impacts navigation and social networking as well as hearing how to deploy services that will attract subscribers, drive revenues and give you the competitive edge. The workshop will give you the opportunity to analyse mobile navigation and social networking in an informal environment. Session One Overcoming The Challenges Of Providing High Quality Location Based Services • Customer Perception • Functionality • Cost • Usability • Accuracy • Handset availability Session Two Driving Uptake, Usage And Revenue From Mobile Navigation • Market • Applications Geographical breakdown of attendees from LBS 2006 • Challenges • Links to advertising and mobile local search Session Three Using Mobile Navigation To Drive Revenues From Mobile Social Networking • Market segments • Geo-tagging • Location aware mobile UGC 1. Hear how Orange France Telecom are delivering profitable LBS from network and device convergence 2. Learn how Vodafone Spain are driving revenues from location enabled social networking 3. Understand the business models behind Yahoo’s successful mobile advertising strategy 4. Examine the key factors driving Elisa’s LBS strategy 5. Learn from Orange Israel’s mobile personal navigation portfolio 6. Hear how 3 Sweden’s mobile personal navigation service is driving revenues 7. Evaluate Telecom Italia’s mobile navigation strategy and determining the role of the operator 8. Learn about hybrid and SIM based A-GPS solutions 9. Understand how Timeout are driving revenue by linking context and location 10. Hear how Mulitmap are driving demand for LBS through fixed and mobile data convergence UK 25 Western Europe 15 North America 14 Eastern Europe 12 Scandinavia • Buddy Finders • Context 11 Southern Europe 10 Workshop leader: Joanna Truffaut, LBS Marketing & Business Development Manager, CITYNEO Middle East 8 Africa 4 Asia 1 Associate sponsor When operators are looking for an innovative way to provide fixed-mobile solutions, they turn to Seeker Wireless. Seeker has already launched with one well known European operator, with another operator due for launch later in 2007. Seeker’s current Seeker Zone™ product offering supports Fixed Mobile Substitution (FMS), allowing mobile operators to offer an equivalent fixed service using unmodified 2G and UMTS handsets with an amazing 99.5% in-zone reliability and with zone sizes that vary from 100 metres to 500 metres in most environments. Seeker provides more than just fixed mobile substitution or HomeZone type solutions as the technology can also be applied for standard handset location, resulting in similar accuracy to that of Seeker Zone™, using a 2G or 3G handset via a SIM toolkit application or embedded handset software. For more information please visit www.seekerwireless.com Media Partners Berg Insight offers premier business intelligence to the telecom industry. We produce concise reports providing key facts and strategic insights about pivotal developments in our focus areas. Our vision is to be the most valuable source of intelligence for our customers. To date we have provided analytical services to hundreds of clients in 40 countries on six continents. Our customers range from many of the world’s largest mobile operators, IT companies and telecom vendors, to venture capitalists, technology start-ups and specialist consultants. Find out more at www.berginsight.com European Communications Now in its 16th year, and published on a quarterly basis (spring, summer, autumn and winter issues), European Communications is established as the leading journal addressing communications issues essential to the competitive success of operators, service providers, communications product suppliers, network infrastructure suppliers and enterprise businesses active in the deregulating European market. The magazine focus includes such core subjects as 2.5 / 3G mobile/wireless networks, broadband networks, fixed networks, billing and customer care, internet and e-commerce, security/fraud management, satellite comms, call centres/CTI and regulatory issues. For well over a decade, Mobile Europe Magazine and www.mobileeurope.co.uk has reported on and analysed the major developments in wireless technologies and markets. It reaches the decision makers that count within operators, service providers and OEMs, as well as the large user corporations that have helped drive demand in the world’s leading mobile market. Offering regular news, news analysis, product and diary sections, combined with in-depth articles, Mobile Europe covers all the issues that matter. As we move into the next generation, the value of impartial, reliable information is greater than ever before. Mobile Europe has a proven track record in delivering just that. Mobile search provides consumers anytime, anywhere access to information via the mobile Web. The applications expected to dominate the mobile generation are location based services (LBS). MobileLocalSearch.net explores the current state of mobile local search technology throughout the industry. TelecomRedux is an essential intelligence tool for professionals in the world’s converging telecom, IT, wireless and new media industries. It provides lively commentary on major industry events each working day. TelecomRedux also provides a searchable archive of major industry news releases and produces features and white papers addressing the issues of the day. Visitors to the site can opt to receive free weekly news briefings, via e-mail, to hone their understanding of the latest developments. www.telecomredux.com wireless industry partnership The Wireless Industry Partnership (WIP) is the ‘connector’ for the wireless and mobile industry. We give emerging wireless companies an extra edge in getting products and services to market with our information portal, Go2Market programs and partnerships with wireless organizations and developer programs around the world. Visit us at: www.wipconnector.com Juniper Research is a UK based analyst house specialising in the identification and appraisal of high growth opportunities across the telecoms and media sectors. We offer expertise in the areas of wireless and mobile as well as content, applications and device strategies, in the form of high quality analyst reports and bespoke projects. Our client base includes: Cisco; China Unicom, Financial Times; Goldman Sachs; Korea Telecom, Nokia; NTT DoCoMo; Orange; Sony Ericsson; Vodafone and many more leaders and innovators. Recent studies include a new M-Commerce series focusing on Mobile Payments, Mobile Ticketing and Mobile Finance. Free white papers and further information can be found at www.juniperresearch.com or via Michele at MicheleInce@juniperresearch.com GPS World is the most complete source for business, technical, product, news and information about the GPS, Galileo and GLONASS markets in all media. Website navigation and email newsletters are segmented by vertical market so you get just the information you need for your specific application. GPS World’s blended media platform is the industry’s only searchable and applicationspecific knowledge base of GPS and related technologies that’s mapped to the market and the needs of the industry’s core purchasing audience. European Journal of Navigation is a journal for the professional navigation industry within Europe. Five issues are published per year, containing groundbreaking interviews, the latest news about business and products and unveiling company views. There are also reviews of interesting applications, articles written from a scientific perspective and features addressing policy and strategy, as well as a regular overview of activities within the navigation industry. Location Based Services 2007 Madrid, 8-11 October 2007 CG2413C/M/N/W VENUE AND ACCOMODATION DETAILS Please do not remove this label, even if incorrect – it contains your customer code Hotel Meliá Avenida América, Juan Ignacio Luca de Tena, 36 Madrid SPAIN 28027 Tel: (34) 91 4232400 Fax: (34) 91 3201440 E-mail: melia.avenida.america@solmelia.com To book your accommodation for LBS and take advantage of the IIR discount at the hotel, please complete the hotel booking form that will be sent to you with the confirmation of your conference booking. Alternatively you can download it from the website at www.iir-conferences.com/lbs2007 UNABLE TO ATTEND? Nothing compares to being there – but you need not miss out. Simply tick the box, send the form along with payment. Your CD Rom will be sent to you within 4 weeks of the event being held. CD Rom @ £399 (VAT is not charged.) Visit the website for samples and other available documentation. Fax the form to : +44(0) 20 7017 7825 We regret that we can only take payment by credit card. VIP Code TT02 : LBS Your VIP number is on the address label. If there is no VIP number, please quote Step 1 Decide what you want to attend for more than one delegate please photocopy this form ✔ Title Conference Day One Conference Day Two Conference Day Three Code CG2413C Tuesday 9 October 2007 CG2413M SIGNIFICANT GROUP DISCOUNTS AVAILABLE! Contact Tel: +44 (0)20 7017 7148 dhill@iirltd.co.uk Wednesday 10 October 2007 CG2413N Post-Conference Workshop Step 2 Date Monday 8 October 2007 Thursday 11 October 2007 CG2413W Work out the price VISAS: IF YOU NEED A VISA TO ATTEND, PLEASE BOOK EARLY Price for registrations before 13/08/07 (Tick Box) Price for registrations between 13/08/07 and 10/09/07 (Tick Box) £2,385 + VAT @ 16% = £2766.60 £1,790 + VAT @ 16% = £2076.40 £1,195 + VAT @ 16% = £1386.20 £795 + VAT @ 16% = £922.20 £2,685 + VAT @ 16% = £3114.60 £1,990 + VAT @ 16% = £2,308.40 £1,295 + VAT @ 16% = £1,502.20 £895 + VAT @ 16% = £1,038.20 Any four days Any three days Any two days Any one day Price for registrations AFTER 10/09/07 (Tick Box) £2,785 + VAT @ 16% = £3,230.60 £2,090 + VAT @ 16% = £2,424.40 £1,395 + VAT @ 16% = £1,618.20 £895 + VAT @ 16% = £1,038.20 (The conference fee includes 3 course lunch, refreshments and full conference documentation. The fee does not include travel or hotel accommodation. 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If you do not wish to receive these offers, please tick here What Happens If I Have to Cancel? – Confirm your CANCELLATION in writing (letter or fax) before 24th September 2007 and receive a refund less a 10% + VAT service charge. Should you cancel between this date and 1st October 2007 then you will receive a refund less a 50% + VAT service charge. Regrettably, no refunds can be made for cancellations received less than one week prior to the conference. A substitute delegate is welcome at no extra charge. Web – www.iir-conferences.com/LBS2007 Post – C omplete and return the registration form together with payment to: Customer Service manager, IIR Ltd, Cyan House, 1 Canada Road, Byfleet, Surrey, KT14 7BF Incorrect Mailing – If you are receiving multiple mailings or you would like us to change any details or remove your name from our database, please contact our Database Department on +44 (0) 20 7017 7077 quoting the reference number printed on your mailing label. 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