TEAM CAPTAIN GUIDE how-to organize, fundraise & be successful WELCOME Hello Team Captain! We are thrilled that you will be among the thousands of survivors, supporters and others who will join together for this year’s Free to Breathe event series, benefiting Free to Breathe. Our vision is to double lung cancer survival by 2022 and, with your team as part of our team, we are confident that we can do it! Before we go any further, we want to say thank you. Thank you for being a team captain. We recognize the added commitment this takes and we want you to know that you are an essential part of the Free to Breathe community. The funds you and your team raise are crucial and will fund vital research and patient programs that will restore hope and save lives. Thank you for your leadership and dedication. Together we will inspire hope and create change. We will also have a lot of fun because Free to Breathe is an opportunity for friends, families, neighbors and co-workers to come together and share an unforgettable day in support of an important cause. You’ll find everything you need to know about leading your team in this guide. It’s part of our promise to support you as you build your team and support them in their fundraising efforts. If you have any questions or need additional information, please contact us at events@freetobreathe.org or 608.828.8852. We are here to ensure that you and your team achieve your fundraising goals and have fun both before and during the event. Thank you, again. With you and your team by our side we will realize our vision of doubling lung cancer survival by 2022. With sincere gratitude, Your Friends at Free to Breathe TABLE OF CONTENTS pg. 4 What Makes a Successful Team Captain pg. 5 Building Your Team • Benefits of Having a Team (pg. 5) • Team Size (pg. 5) • Team Building Tips (pg. 5) pg. 7 Fundraising With Your Team • Why We Need Your Help (pg. 6) • Get Started With Just Four Steps (pg. 8) • Your Fundraising Success Center (pg. 9) • Asking For Donations (pg. 10) • Fundraising Tools (pg. 13) • Team Fundraising (pg. 14) • Additional Fundraising Information (pg. 15) • Donor Appreciation (pg. 16) pg. 17 Motivating Your Team pg. 19 Planning for Event Day pg. 20 Important Information WHAT MAKES A SUCCESSFUL TEAM CAPTAIN A successful team captain will... • Invite others to join the team • Keep the team informed about event details and available fundraising resources • Set a team fundraising goal • Encourage your and your team members’ employers to get involved by joining the team, becoming an event sponsor or matching donations • Personalize the their own fundraising page as well as the team’s • Fundraise, fundraise, fundraise • Organize team meetings, gatherings and celebrations • Ask their team members to fundraise • Help coordinate team fundraising activities • Thank their donors and remind team members to do the same • Share their reasons for participating and encourage others to do the same • Appoint a co-captain if needed • Thank their team members • Ask for help from the Free to Breathe events team if needed • Celebrate their team members’ successes • Have fun! • Motivate and inspire their team members 4 www.freetobreathe.org BUILDING YOUR TEAM Benefits of Having a Team Asking friends, family members, neighbors and co-workers to join you for Free to Breathe will strengthen your impact. The support of teammates makes fundraising more enjoyable (and successful) and makes it easier to stay motivated. Participating in Free to Breathe as a team multiplies the fun, the memories you create, the laughter and the tears that you share along the way. Thank you for taking the first step by starting your team! Here are 5 reasons why you should ask others to join your team: 1. Participants on a team typically raise more money than individuals. 2. Participants on a team tend to have more fun. 3. The team environment provides companionship, support and motivation. 4. Being on a team often strengthens existing friendships and creates new ones. 5. Did we mention that participants on a team typically raise more money than individuals? Now that you know how to be a successful team captain and why teams are valuable, the best way to build your team is to start asking. We have included some tips to help you get started. Team Size Before you start asking friends, family and others to join your team, think about how big you’d like your team to be. Setting a team recruitment goal helps motivate you and your new team members to reach that goal. What size team would we recommend? Any size you like, the more the merrier and the more positive and significant of an impact you will have on changing the lives of those affected by lung cancer. We’ve had teams range in size from 1 to 500 members. Team Building Tips Invite Others to Join Your Team Start with friends and family. They will be the most likely to sign up because you care about this cause and they care about you. You should also invite neighbors, co-workers and everyone else you know. Encourage your teammates to help grow your team and ask them to join you in your fundraising efforts. Make sure everyone knows why this cause is important to you by sharing your reasons for participating in the event. • Send out a “Join My Team” email to prospective team members. Write your own or use our sample prewritten one inside your Fundraising Success Center. • Post a recruitment message on Facebook or Twitter, and ask your current teammates and friends to spread the word. • Ask at work about hanging up a “Join My Team” poster where you think the majority of your coworkers will see it. You can also do this at church, at school or anywhere else you spend a lot of time. Remember – the best way to recruit new team members is to get the word out about what you’re doing and why. 5 www.freetobreathe.org Send Out Regular Updates Some people need more time than others before they’ll sign up for a new experience. Once you’ve made your initial recruitment push, keep in touch with potential teammates (and donors!) by sending regular updates about your team and what you’ve accomplished. Once they see how much fun you’re having, others may decide to sign up too. Until they say no, that door is still wide open. Keep them in the loop and you will keep yourself on their radar. Talk About the Experience If you have participated in a Free to Breathe event in the past, either as an individual or a team captain, talk about your experience. Share stories and photos from the event to paint a picture of what the experience is all about. You want your potential team members to be able to imagine themselves at the event and to want to be there. Why We Need Your Help Your leadership and your fundraising efforts are incredibly important. Did you know that lung cancer claims more lives each year than breast, colon and prostate cancers COMBINED – yet receives proportionately less research funding? The research that is so vital to understanding this disease, improving detection methods, developing new treatments – and ultimately saving lives – is only possible with your help and the help of your community who will roll up their sleeves and dig right in with you to organize and manage the event. 6 www.freetobreathe.org FUNDRAISING WITH YOUR TEAM Facts and Talking Points Here are a few facts about the impact Free to Breathe had in 2012 alone that you can share with your team members (and donors): • Funded more research grants in 2012 than any previous year. • Developed a downloadable Personalized Care Plan to help guide patients on their diagnosis and treatment paths. • Referred more than 260 patients to our clinical trials matching service, helping them understand if a clinical trial would be right for them. • Collaborated with 16 top cancer centers to ensure the Lung Cancer Mutation Consortium could continue to promote molecular tumor testing for lung cancer patients. • Touched more than 41,000 lives through our Free to Breathe events series. together, we have raised over $9 million in support of doubling lung cancer survival. Find out more about how your fundraising helps. The work we do at Free to Breathe is about making a difference for each and every person affected by lung cancer and every member of the Free to Breathe family has an important story to tell. One such story belongs to Lindsay Gomes, who was unexpectedly diagnosed with stage IV lung cancer when she was just 27 years old. Five years later, she is not only surviving, but thriving – thanks to clinical trials and targeted therapies made possible by teams and fundraisers like you. Read more about Lindsay’s inspiring story of strength. do you have your own story of strength you’d like to share? Submit your story and we may feature you on our website or in future fundraising materials. 7 www.freetobreathe.org Get Started With Just Four Easy Steps Now that you know how important fundraising is and have the tools to be successful at it, we’re going to show you how to get started. Share these steps with your team members to help them meet and exceed their fundraising goals: 1. 2. 3. 4. tip: By setting a team fundraising goal, Set a fundraising goal Personalize your fundraising pages Make a personal donation Ask! you’ll show your team members that you’re all in this together and everyone shares in the responsibility of fundraising. Set a Personal Fundraising Goal and Team Fundraising Goal Why this is important: Setting a fundraising goal not only motivates you, it also gives you something to talk about when asking for donations. More importantly, it gives donors something to think about when deciding how much to donate. Once you set your personal goal, encourage each of your teammates to set a goal and collaboratively come up with a team goal you can all work toward together. Then, once you start to achieve your goals, set new ones and create a stretch goal for yourself and your team. People like to be a part of reaching a goal and they’ll likely give more (and ask for more) if they see your progress and what you’re aiming for. Personalize Your Fundraising Page Your personal story is your most powerful fundraising tool. Be sure to customize your fundraising page to reflect your story and share why you are participating in this Free to Breathe event. Why this is important: Each and every person affected by lung cancer has a unique story of strength. These stories share a common thread: lung cancer has upended our lives. It has taken the very breath from us and from those we love. Share why this cause is so important to you and your family and friends will be motivated to give and be a part of the change you are creating! Make a Personal Donation Making a personal donation lets potential donors see just how committed you are to this cause and this event. You’re not asking them to do something you haven’t already done yourself. Why this is important: Your personal donation confirms your commitment and your belief in the cause. It’s also a great way to kick-start your own fundraising efforts. You can (and should) be the person who takes your fundraising progress beyond $0. Sometimes that’s all it takes to get the ball rolling. Have you made a personal donation yet? 8 www.freetobreathe.org Ask the People Most Likely to Donate Make a list of everyone you know and put them into three categories: your close friends and family, your acquaintances and everyone else. Don’t assume who will donate or how much and don’t leave anyone off your list. You never know who will donate and you may be very surprised to see who gives. Start by asking your closest friends and family first. tip: When possible, ask in Why this is important: As those first donations come in, it will help you build confidence and momentum. More than that, person. It’ll be easier for your early success encourages other donors to give because people donors to see how important this like to be part of something successful. is to you and to open up their wallets and make a contribution!. Your Fundraising Success Center When you registered for Free to Breathe, you were provided with your own Fundraising Success Center, which includes a personal fundraising webpage and a team fundraising page. Within your Fundraising Success Center you are able to: • Send fundraising emails to prospective donors • Track your personal and team fundraising progress including your donors and their donation amounts • Send thank-you notes to donors • Post encouraging messages for your teammates Within your Fundraising Success Center you have a personal fundraising page as well as a team fundraising page. These two pages are currently populated with prewritten messages. We highly encourage you to personalize both these pages with a message about why you care about the cause and why you’re taking part in the event. Tell your personal story and add a picture that clearly shows why you care and why your potential donors should care too. Updating Your Goal Keeping your fundraising goal higher than the amount raised is a great motivator for your donors. Everyone wants to be a hero! Give your donors the opportunity to be the one that pushes you and/ or your team past your goal and remember to increase your goal each time you achieve your original amount. Find your event and log in here to access your Fundraising Success Center. Be sure to update your personal and team pages regularly with your fundraising progress and encourage your team members to do the same. tip: Put yourself in the donor’s shoes. Wouldn’t you feel more compelled to give generously to someone who took the time to share their passion and commitment? You’ll be amazed at how much further your fundraising can go with just this little bit of effort!. 9 www.freetobreathe.org questions to help you develop your story! 1. Why is lung cancer important to you? 2. Do you have a personal connection to lung cancer and what is it? 3. What have you learned from living with or being affected by lung cancer? examples of some fellow teams’ fundraising pages: 10 www.freetobreathe.org Asking for Donations Here’s something that may surprise you about fundraising! Most people who donate to you or your team will do so because of one reason: you asked. It sounds simple, but the fact is, you raise money when you ask for it, and you don’t raise money when you don’t. And, the more you ask, the more money you will raise. You may be nervous at first – which is natural – but you’ll be surprised by the result when you simply ask. Remember, when you ask someone for a donation to a cause, you are giving them an opportunity to be a part of the solution. Three common ways to ask are by email, in person and through Facebook. note: All donations made directly to By Email someone’s personal fundraising page Asking for donations by email is quick and also automatically count toward your effective because you can reach a lot of people team fundraising goal!. at the same time with minimal effort. Log in here to send a fundraising email directly from your Fundraising Success Center. To get you started, we’ve provided several pre-written templates to choose from! Be sure to include your reason for participating, even if you’re using one of our pre-written templates in your Fundraising Success Center, as your personal story will be a huge motivator to inspire your potential donors. Another great idea is to add a quick fundraising message or link to your fundraising page after the signature line in every email you write – not just the ones in which you’re asking for a donation. The more people who know why you’re fundraising and how they can support you, the more money you’ll raise. And you never know who may make a second donation or ask their friends and family to donate too, so increase your odds by staying on their radar. * * * * how to create a custom link to your fundraising page: Access your Fundraising Success Center Go to your ‘Personal Page’ tab Click ‘URL Settings’ toward the top Add your preferred extension and click ‘Save’ Now you can copy and paste your new customized link to share on Facebook or in your email signatures. To customize a link for your team page, go to your ‘Team Page’ tab and follow the same steps as above. 11 www.freetobreathe.org In-Person A face-to-face donation request is extremely powerful and hard to deny. Even so, it’s important to be prepared and know what you want to say. Here are 5 steps to making an in-person ask: 1. 2. 3. 4. 5. Identify the need you are trying to address Explain why it is important to you Share what you are doing about it Ask your donor to take a specific action Stop talking and listen for objections note: If your donor doesn’t commit on the spot, follow up with an email and the link to your personal page. Here is an example of what that sounds like: “Lung cancer claims more lives than breast, colon and prostate cancer combined. As someone who has lost a loved one to this disease, I know firsthand what lung cancer can take from a family. So I’m participating in the Austin Free to Breathe event this October to raise funds for vital research. Will you help me by giving a gift of $50?” It’s important that you end your ask with a question mark and resist the urge to talk yourself out of a donation by trying to fill the silence. Give your potential donor time to think about the amount they can donate. 12 www.freetobreathe.org Through Facebook Using Facebook allows you to reach your friends, and their friends, and their friends’ friends. And it’s something everyone can do, provided you have a Facebook account. Here are the steps to share your fundraising page on Facebook: • Go to the ‘Personal Page’ or ‘Team Page’ tab in your Fundraising Succes Center • Click ‘View Personal Page’ or ‘View Team Page’ • On your personal or team page, find the ‘Share’ link toward the bottom of the page and click on the Facebook icon words of wisdom: “Social media is a great tool and make sure you use personal stories!” -Fellow Team Captain Post one of our sample messages to your profile, and remember to update your post regularly. Be sure to mention why you’re participating and why it’s so important for people to donate. Facebook is also a great way to thank your donors publicly by mentioning them in your status updates, which puts out another subtle request for donations at the same time. Everyone will want to become a part of what you’re all doing together. Fundraising Tools We have provided fun and effective tools to help you and your team reach your fundraising goals: Sample Fundraising Email/Letter Templates Whether you are experiencing writer’s block or just don’t have time to write a fundraising letter of your own, we’re here to support you with prewritten messages. Personalize it a little or personalize it a lot and then send it out to everyone you know. Log in to your Fundraising Success Center for sample fundraising emails. Business Card Handouts A business card sized handout is a great icebreaker when asking someone for a donation in person. They are easy to put in your pocket, your wallet or your purse so you always have the fundraising information you need right at your fingertips. Most importantly, it includes instructions for how to easily donate online. Here’s a business card template. 13 www.freetobreathe.org Fundraising Jar Wrapper Every penny counts! Keep a money jar at your desk, or in the break room, and encourage your coworkers to donate their extra change. If you frequent a local coffee shop or restaurant, they may be willing to put a money jar at their front counter for you. It’s worth asking! Here’s a fundraising jar wrapper. tip: Make sure your signs and flyers indicate that all proceeds are going to Free to Breathe to double Social Media Messages lung cancer survival! We have provided sample messages for you to post on Facebook and Twitter to boost your fundraising and teambuilding efforts. Don’t forget to also “like” Free to Breathe at www.facebook.com/free2breathe and join our online community. Post on our wall to update us on your team fundraising progress. Remember to thank your donors by tagging them in a Facebook status update. It will make them feel appreciated and encourage other friends to donate! Here are some sample social media messages. Team Fundraising Beyond the camaraderie and fun that comes from participating as a team, another benefit is that you are working together to have the greatest impact possible. Here are a few fundraising activities you can do as a team: • Bake Sale • Pancake Breakfast • Balloon or Candy Grams at Work • Penny Wars or Loose Change Drive • Beef and Beer Night • Plant or Flower Sale • Bowl-a-thon • Rubber Duck Race • Chili Cook-off • Silent Auction • Garage or Yard Sale • Spaghetti Dinner • Ice Cream Social • Wine & Chocolate Tasting • Jeans Days at Work • Zumbathon Visit our Community Fundraising resources for more ideas and details for how to plan one of these fundraising activities. All funds raised by a fundraising activity can be counted toward your team total. Simply include your team name with the funds when mailing them to Free to Breathe along with how you would like the recognition name to scroll on your page. tip: Have plenty of donation forms or business cards on hand at any and all of these types of fundraising activities for donors who want to give more. 14 www.freetobreathe.org Additional Fundraising Information Matching Gifts Double your impact! Many companies have programs through which they will match all or part of their employees’ donations to charitable organizations. These matches are often dollar for dollar so matching gifts are a great way to increase and even double your fundraising totals. These programs vary from employer to employer. Click here to see if your employer offers a matching gift program and to find out how it works. Ask your donors to check with their employers as well! Click here for more information about matching gifts. Important: Please note that companies often disburse matching gift checks on a quarterly, semi-annual or annual basis. Your fundraising totals will only be credited for the matching gift once the actual contribution is received from the company, so please do not count on matching gifts to get you to the fundraising incentive level before the fundraising period closes. Submitting Your Donations Online fundraising is fast, safe and easy so it’s most efficient to direct your donors to your personal fundraising webpage when they want to make a donation. However, if you have collected donation checks, please fill out a donation form or pledge form and mail this along with your checks to: Free to Breathe Attn: Events 1 Point Place, Suite 200 Madison, WI 53719 Please do not mail cash. If you have cash, write a check payable to “Free to Breathe” for the amount of the cash donation(s) and mail it in with a completed donation or pledge form reflecting each donor’s name, full mailing address and amount donated so we can send them an acknowledgement letter for tax purposes. Donations can also be turned in on event day at the donation table. Please be sure to include your name and/or the team name on the envelope or on the checks so your team gets credit. You can also make donation(s) online for your donors using your credit card but please put the donor’s information in the required contact fields so they receive the emailed receipt. 15 www.freetobreathe.org Donor Appreciation Just like asking for donations is an important first step to fundraising, thanking your donors is an important follow-up step. Every donation should be acknowledged immediately with an email and/ or a hand-written thank you note. Once that’s been done, there are a few more ways you can let your donors know just how much you and your team appreciate them: • If your donors live locally, invite them to the event. This is a great way to show them what Free to Breathe is all about and why you care so much. • As mentioned in the “Building Your Team” section, keep your donors involved throughout the process by sending relevant team updates before and after the event. Your donors should feel like part of the team because, in fact, they are! • Create a “Thank You” sign and have someone take a picture of you and your team holding it at the event. Attach that picture to a post-event thank you email with a recap of your experience. Or, print it out and send it as a thank you postcard! • Use a Flip Camera or smart phone to create a short team video at the event. Send that out to all of your donors as a link in a post-event email. Be sure to record yourselves saying (or singing!) the loudest “Thank you!” possible. fundraising checklist: Now that you have the information and tools to lead your team to fundraising success, here’s a quick checklist to help you track your progress: ¨¨ Set your personal and team fundraising goals. Encourage your team members to set ambitious personal goals for their fundraising. ¨¨ Post a request for support on Facebook or Twitter. ¨¨ Check out the additional fundraising tools available on freetobreathe.org ¨¨ Set a good exapmple by making a personal donation ¨¨ Plan a team fundraising party or event. ¨¨ Personalize your personal and team fundraising webpages. ¨¨ Double your donations with matching gifts. ¨¨ Send fundraising emails from your Fundraising Success Center. ¨¨ When you reach your goal, raise it! ¨¨ Thank your donors for their support. ¨¨ Ask for donations in person whenever you can. 16 www.freetobreathe.org MOTIVATING YOUR TEAM Being part of an important cause is great motivation. But here are some other powerful – and fun – ways to motivate your Free to Breathe team. Kick-off Meeting Have an informal get-together with your teammates to brainstorm on and launch your team fundraising efforts. This is a wonderful opportunity to begin inspiring and supporting one another and setting your team up for fundraising success! Inspire Your Team to Fundraise Send regular updates to your team members to keep their fundraising on track. Share your own fundraising ideas and personal fundraising progress to help motivate and inspire them. Highlight a fundraising success story within your own team. You can send emails from your Fundraising Success Center to easily communicate with your team at once. Encourage your team members to share their reasons for participating with each other to strengthen your commitment to each other and to the event. Remember to also encourage each team member to set a personal fundraising goal and use their online personal fundraising page. Create Some Friendly Competition Keep the ‘fun’ in FUNdraising by creating some friendly fundraising competition within your team. Here are some sample challenges: • • • • • • • • • • Who Who Who Who Who Who Who Who Who Who customized/personalized their online fundraising page first? posted the best picture on their page? can raise the most money in a week? has received the largest donation to date? started fundraising the earliest? has sent out the most fundraising emails? made a personal donation? has the highest goal? has met their goal? increased their goal? The prize for the winner doesn’t have to be anything elaborate. Usually bragging rights are enough! words of wisdom: “It meant the world to me to have my friends come out and support me on such an important day at an event that means so much. The idea of having teams is amazing and really allows us all to work together.” -Fellow Team Captain 17 www.freetobreathe.org Remind Your Teammates About Fundraising Rewards Make sure your team knows about the fundraising incentives they can earn! As a fundraiser for a Free to Breathe event, you and your teammates are also eligible for awesome fundraising rewards! Everyone who raises $500 or more individually will receive their choice of exclusive Free to Breathe branded merchandise once fundraising closes for the event. Encourage individual fundraising! These gifts are available to those who reach the fundraising thresholds through their individual efforts. Every donation attributed to a person on the team also counts toward the team total so make sure all your teammates are getting credit for their donors! bonus: Imagine how great your team will look decked out in Free to Breathe gear at next year’s event. Check out the fundraising rewards you can earn! Organize Fundraising Meetings, Gatherings and Celebrations The more cohesive your team is, the more likely your team members will be to help each other along the way with fundraising, training and motivation to show up for the event. Have team meetings to talk about your team fundraising goals and event preparations, but also have team meetings just for fun and to celebrate your successes! Create an activity other than walking or running that brings your team together to bond. Throw a team potluck or a picnic. Have a bowling competition, wine tasting or bike ride. The possibilities are endless, but the important part is to try and come together as a team to build up to the fun and camaraderie that you’ll experience at the event. Design a Team T-Shirt As registered participants, you and your team members will receive official Free to Breathe T-shirts and lung cancer awareness wristbands to wear while you walk. You can also make your own team t-shirt, displaying your team name, fundraising goal, slogan and more. This is a great way to advertise your team and get people asking questions about the event; thus leading to a donation. With a team t-shirt you can proudly show your dedication to this cause. Click here for Free to Breathe logos you can use to customize your team shirts. 18 www.freetobreathe.org PLANNING FOR EVENT DAY We’re already looking forward to seeing you on event day! Since routes, activities and logistics vary by site, please visit freetobreathe.org and select your event/city to find the information specific to you and your team. We typically post these details X – X weeks prior to the event. In the meantime, here are some tips to make your team’s Free to Breathe experience even more enjoyable: • Designate a team meeting area and time prior to event day. If you’re not familiar with the site, bring a brightly colored flag, make a large team sign or ask if you can bring a small pop-up tent. Tell your team members what time to arrive and how to find you. • Wear your team t-shirts (if you made them) or wear your Free to Breathe t-shirt and wristband. Your team could even come up with a theme and dress up with some fun, themed gear. • Download, print and personalize Free to Breathe tribute signs to hold in your hand or pin to your shirt on event day. • Create a team banner or several large posters to carry on the walk during the event. • Take pictures and post them to Facebook and Twitter. Tag your teammates and tag the event. Let everyone know what you’re doing and be sure to include the link to your personal or team fundraising page – event day is a great opportunity to ask for more donations! • Turn in additional donations you may have received. • Talk to other participants – share your story and ask for theirs. Free to Breathe is a day to come together as one community united by a shared vision. • Thank the volunteers. Just like we wouldn’t be able to achieve our fundraising goals without you and your team, we wouldn’t be able to host the events without our volunteers. Give them a hug or a high-five and let them know you appreciate them. • Gather your team after the event for a picnic. This is a great way to celebrate and reflect on the incredible day you’ve had and make the fun last a little longer! words of wisdom: “Most of my fundraising came from one event that I did. I cooked a meal - salad, entrée, bread, dessert and drinks for lunch one day. Those that wanted to participate donated to Free to Breathe. I chose to pay for all of my expenses and had all of the donations go directly to Free to Breathe.” -Fellow Team Captain 19 www.freetobreathe.org QUESTIONS & SUPPORT Thank you, again, for your leadership and dedication. The Free to Breathe events team is here to support you every step of the way. Let us know how we can help. Email: events@freetobreathe.org Phone: 608.828.8852 Free to Breathe homepage: freetobreathe.org Team Captain/Team Info Fundraising Tips, Tools and Ideas Frequently Asked Questions Event Materials 20 www.freetobreathe.org
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