1. sports
2. golf

NEW SHOW DAY PATTERN
PGA Show Demo Day: Tuesday, January 20
Orange County National Golf Center • Orlando, FL
PGA Show Education & Exhibition:
Wednesday, January 21- Friday, January 23
Orange County Convention Center • Orlando, FL
What is the PGA Merchandise Show?
The PGA Merchandise Show is the most meaningful rallying point of the year for the BUSINESS and is the world’s doorway to
the INDUSTRY’S future. PGA Professionals, General Managers, Superintendents, Owners and Industry Leaders form a dynamic
community to network and test the newest products, programs and ideas to build business and passion for the game. The Show
plays host to 43,000 golf industry professionals and over 1,000 golf-related brands. The event focuses on every aspect of golf
(retail, operations, clubhouse utilization, course maintenance, clubhouse maintenance, financing, marketing and training).
Top Buyers ATTEND*:
Exhibitor Sampling:
Key Facilities:
Baltusrol
Bandon Dunes
Bearpath Golf & Country Club
Bel-Air Country Club
Bethpage
Brentwood Country Club
Chamber Bay
Congressional Country Club
Desert Mountain
Gray Hawk
Haggin Oaks
Hazeltine National
Hillcrest Country Club
Kiawah Island Golf Resort
Quail Hollows
Sawgrass Country Club
The Broadmoor
Valhalla
Whisling Straits
Winged Foot
Medinah Country Club
Merion Golf Clubiviera
Oakmont County Club
Pebble Beach
PGA Village
Pine Valley
Pinehurst Resort
Major Buying Groups:
American Golf
Clublink
Heritage Golf Group
Meadowbrook Golf
Billy Casper
Eaglegolf
Kemper Sports
OB Sports
Century Golf
Fairmont Resorts
Marriot Golf
Troon
Sports Authority
PGA Tour Superstores
Major Off-Course Retailers:
Austad’s
Golf USA
Dallas Golf
Golfdom
The Golfer’s Warehouse
Golf Galaxy
Golfsmith/Golf Town
Three Balls
adidas/Ashworth
AHEAD, Inc.
Antigua Sportswear, Inc.
Bobby Jones
Bridgestone
Callaway Golf
Catwalk
Cleveland Golf/SRIXON
Club Car
Cobra-PUMA
Cutter & Buck
Fairway & Greene
EP Pro
Gear for Sports
Golf Buddy
Greg Norman Collection
Hollas
Hugo Boss
Imperial Headwear, Inc.
Levelwear
Lisette LiSport
Mizuno
Nancy Lopez Golf
NIKE Golf
Nivo Sport
Peter Millar
PING/PING Apparel
Polo Ralph Lauren
Pukka Headwear
Range Servant
Second Skin
Sport Haley/Ben Hogan
Sunice
TaylorMade
Tehama/Izod G
Tommy Hilfiger
Tour Edge Golf
Titleist
Under Armour
US Kids
Yamaha
*Sampling from 2014
Attendees come from all over the United states
“This is my fourth Show, and this is busier than I’ve ever seen
the traffic on the first day. We’ve tracked our booth traffic as
being 25 percent higher than last year, and people aren’t just
looking; they’re here to buy. There’s a real buzz this year.”
James Thompson, Pukka Headwear
Top 10 Attending States
Top 11-20 Attending States
“Everyone sets goals for the Show, but we had exceeded all
of our goals for the Show by 2 p.m. on Thursday’s first day.
By the end of Friday’s second day, we had doubled what we
expected to do in business at the Show.”
Mark Kent, Kentwood President and CEO
Top 5 Countries* that Attended Include:
Canada, United Kingdom, Japan, Korea and Germany
CONTACT STEVE LAROCHE
203-840-5343 OR SLAROCHE@REEDEXPO.COM
FOR ADDITIONAL INFORMATION
*Not including U.S
NEW SHOW DAY PATTERN
PGA Show Demo Day: Tuesday, January 20
Orange County National Golf Center • Orlando, FL
PGA Show Education & Exhibition:
Wednesday, January 21- Friday, January 23
Orange County Convention Center • Orlando, FL
41% of attendees at the 2014 PGA Merchandise show said their annual
budget for all products and services seen at the show is over $100,000
annual budget for products & services
seen at the show
Job title
Owner/CEO/President
15%
Head/Assistant PGA Professional
11%
$500,000 - 999,999
4%
Buyer (Off Course)
8%
Buyer (On Course)
7%
$100,000 - 499,999
28%
$50,000-$99,999
17%
$1,000,000 >
5%
VP/GM/
Director/Manager
7%
Other*
44%
< $50,000
46%
* Includes Golf Course Owners,
Director of Golf, Corporate Buyers, etc.
“I would have to give the Show an A-plus this year. It’s been so busy
we ran out of catalogs and we had to reprint our order forms three
times. We have written business with 12 different countries, which
is significant for us because it is much more cost-effective to meet
international buyers at the Show than to try to travel to their countries
for a meeting.”
Why Attendees Come to the Show*
1. See new products and purchase products
2. Meet with current vendors and source new vendors/suppliers
3. Network with Golf Industry professionals
*Based on PGA Merch 2014 Research
Barrie Mann, Vice President, Dawgs
Media presence at pga Merchandise Show*
More than 1,000 editorial media professionals representing 25 countries attended and reported
from the 2014 PGA Merchandise Show. Attending journalists represented the full spectrum of
consumer and trade golf media outlets, plus business, sports and lifestyle outlets including:
NATIONAL
• The New York Times
• Bloomberg News
• Business Week
• NBC Sports
• ESPN.com
• Chicago Daily Herald
• Sports Illustrated
• The Wall Street Journal
Media presence at pga expo*
REGIONAL/FLORIDA
• CBS
• ABC News 13
• NBC 6
INTERNATIONAL
• Pro Shop (UK & Canada)
• China Golf
• Journal of Golf (France)
• Golf Laziale (Italy)
• Asian Golf Monthly
• Solo Golf & Viajes (Spain)
• LA Times
• Toronto Sun
• Palm Beach Post
• WOFL-FOX 35
• WESH-TV Orlando
• WTSP-TV
• Orlando Sentinel
• Jacksonville CBS Sports
• Orlando Business Journal
• Golf Monthly (UK)
• Compleat Golfer (Africa)
• Svensk Golf (Sweden)
• SGB Golf (UK)
• Golfrevue (Austria)
• Irish Examiner
• Sunday Post (Scotland)
• Golfbladet (Denmark)
• Golf Digest (India, Ireland,
France, Japan, Korea,
Singapore)
CONTACT STEVE LAROCHE
203-840-5343 OR SLAROCHE@REEDEXPO.COM
FOR ADDITIONAL INFORMATION
Did You Know?
• 77% of Exhibitors are completely/very
satisfied with their ability to launch a new
product at the Show
• 62% of Exhibitors are satisfied with their
ability to generate new leads
• 80% of Exhibitors believe the PGA
Merchandise Show enables them to:
R deliver new leads
R build & enhance their brand among key
buyers
R write orders